{"id":28736,"date":"2023-05-20T11:05:39","date_gmt":"2023-05-20T02:05:39","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=28736"},"modified":"2023-05-20T11:05:39","modified_gmt":"2023-05-20T02:05:39","slug":"barnum-effect","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/barnum-effect\/","title":{"rendered":"\u30d0\u30fc\u30ca\u30e0\u52b9\u679c\u30fb\u30d5\u30a9\u30a2\u30e9\u30fc\u52b9\u679c"},"content":{"rendered":"<p>\u81ea\u5206\u306f\u5e73\u5747\u4ee5\u4e0a\u3067\u3042\u308b\u3068\u601d\u3046\u300c\u5e73\u5747\u4ee5\u4e0a\u52b9\u679c\u300d\u3084\u3001<a 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style=\"width: 385px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/en\/b\/b4\/Paul_Meehl_at_induction_to_National_Academy_of_Sciences.jpg\" alt=\"\u30a2\u30e1\u30ea\u30ab\u306e\u5fc3\u7406\u5b66\u8005\u30dd\u30fc\u30eb\u30fbE\u30fb\u30df\u30fc\u30eb\uff081920\u5e741\u67083\u65e5 - 2003\u5e742\u670814\u65e5\uff09\" width=\"375\" height=\"458\" \/><p class=\"wp-caption-text\">\u30dd\u30fc\u30eb\u30fbE\u30fb\u30df\u30fc\u30eb\uff081920\u5e741\u67083\u65e5 &#8211; 2003\u5e742\u670814\u65e5\uff09<\/p><\/div>\n<p>\u30a2\u30e1\u30ea\u30ab\u306e\u5fc3\u7406\u5b66\u8005\u30dd\u30fc\u30eb\u30fbE\u30fb\u30df\u30fc\u30eb\u00a0\u6c0f\u304c\u3001\u30b5\u30fc\u30ab\u30b9\u306a\u3069\u3092\u55b6\u3080\u8208\u884c\u5e2b\u30d5\u30a3\u30cb\u30a2\u30b9\u30fb\u30c6\u30a4\u30e9\u30fc\u30fb\u30d0\u30fc\u30ca\u30e0\u6c0f\u306e\u8a00\u3063\u305f\u300c&#8221;we&#8217;ve got something for everyone&#8221;\uff08\u8ab0\u306b\u3067\u3082\u5f53\u3066\u306f\u307e\u308b\u8981\u70b9\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308b\uff09\u300d\u3068\u3044\u3046\u8a00\u8449\u304b\u3089 1956\u5e74\u306b\u540d\u4ed8\u3051\u305f\u3002<\/p>\n<h2>\u30d5\u30a9\u30a2\u30e9\u30fc\u52b9\u679c\u306e\u63d0\u5531\u8005<\/h2>\n<div style=\"width: 436px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Bertram-Forer.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/4\/45\/Bertram-Forer.jpg?20190529181228\" alt=\"\" width=\"426\" height=\"404\" \/><\/a><p class=\"wp-caption-text\">\u30d0\u30fc\u30c8\u30e9\u30e0\u30fb\u30d5\u30a9\u30a2\u6c0f\uff081914\u5e7410\u670824\u65e5 &#8211; 2000\u5e744\u67086\u65e5\uff09<\/p><\/div>\n<p>\u307e\u305f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u5fc3\u7406\u5b66\u8005\u30d0\u30fc\u30c8\u30e9\u30e0\u30fb\u30d5\u30a9\u30a2\u6c0f\uff08Bertram Forer\uff09 \u304c\u3001\u30d0\u30fc\u30ca\u30e0\u52b9\u679c\u3068\u540d\u4ed8\u3051\u3089\u308c\u308b\u524d(1948\u5e74)\u306b\u3001\u5360\u3044\u304c\u5f53\u305f\u308b\u7406\u7531\u3092\u8abf\u3079\u3066\u3044\u305f\u305f\u3081\u3001\u3053\u306e\u5fc3\u7406\u3092\u30d5\u30a9\u30a2\u30e9\u30fc\u52b9\u679c\uff08Forer effect\uff09\u3068\u3082\u547c\u3070\u308c\u308b\u3002<\/p>\n<h2>\u6839\u62e0\u306e\u306a\u3044\u6587\u7ae0\u3082\u81ea\u5206\u3054\u3068\u3060\u3068\u601d\u3046\u7d50\u679c\u304c\u51fa\u305f\u300c\u30d5\u30a9\u30a2\u30e9\u30fc<span id=\"\u30d5\u30a9\u30a2\u306e\u5b9f\u9a13\" class=\"mw-headline\">\u306e\u5b9f\u9a13\u300d<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-28833 aligncenter\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/05\/barnum-effect-watashi.png\" alt=\"\" width=\"600\" height=\"430\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/05\/barnum-effect-watashi.png 600w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/05\/barnum-effect-watashi-300x215.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" 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\/>\n\u4f8b\u3048\u3070\u3001\u300c\u3042\u306a\u305f\u306f<strong>\u7a4d\u6975\u7684\u306a\u9762<\/strong>\u3068<strong>\u6d88\u6975\u7684\u306a\u9762<\/strong>\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u793e\u4ea4\u7684\u306a\u9762\u3082\u3042\u308a\u81e8\u6a5f\u5fdc\u5909\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4eba\u3067\u3059\u3002\u300d\u306f\u3001\u4e21\u9762\u306e\u3069\u3061\u3089\u3068\u3082\u9650\u5b9a\u3057\u3066\u3044\u306a\u3044\u30de\u30eb\u30c1\u30d7\u30eb\u30a2\u30a6\u30c8\u306e\u8868\u73fe\u3067\u3042\u308b\u3002<br \/>\n\u307e\u305f\u3001\u300c\u3042\u306a\u305f\u306f<strong>\u3069\u3061\u3089\u304b\u3068\u8a00\u3048\u3070<\/strong>\u3001\u5fcd\u8010\u3068\u52aa\u529b\u3067\u6210\u529f\u3092\u63b4\u3093\u3067\u3044\u304f\u30bf\u30a4\u30d7\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u4ed6\u4eba\u304c\u56f0\u3063\u3066\u3044\u305f\u3089\u624b\u3092\u5dee\u3057\u4f38\u3079\u305f\u3044\u3068\u611f\u3058\u308b\u4eba\u3067\u3059\u3002\u300d\u306a\u3069\u3001\u8a00\u3044\u5207\u3089\u305a\u3001\u3069\u3061\u3089\u3068\u3082\u53d6\u308c\u308b\u8868\u73fe\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u5206\u306e\u3053\u3068\u3060\u3068\u601d\u3044\u3053\u307e\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u5fc3\u7406\u52b9\u679c\u306f\u76f8\u624b\u3092\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3068\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3042\u304f\u307e\u3067\u3001\u305d\u306e\u4eba\u306e\u5229\u76ca\u3092\u30d9\u30fc\u30b9\u306b<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nudge\/\">\u30ca\u30c3\u30b8<\/a>\u601d\u60f3\u3067\u5229\u7528\u3059\u308b\u3002<\/p>\n<h2>\u7d44\u7e54\u3065\u304f\u308a\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u4f7f\u3046<\/h2>\n<p>\u57fa\u672c\u7684\u306b\u4eba\u306f\u81ea\u5206\u3092\u7406\u89e3\u3057\u3066\u304f\u308c\u308b\u4eba\u3084\u5171\u611f\u3057\u3066\u304f\u308c\u308b\u4eba\u306b\u597d\u610f\u3092\u62b1\u304f\u3002\u3053\u308c\u3089\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u7d44\u7e54\u3067\u3082\u5f79\u7acb\u3064\u3002\u7279\u306b\u3001\u5148\u751f\u3084\u4e0a\u53f8\u304b\u3089\u8a00\u308f\u308c\u305f\u3053\u3068\u306f\u5370\u8c61\u306b\u6b8b\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u90e8\u4e0b\u306b\u5bfe\u3057\u3066<\/p>\n<p>\u300c\u3007\u3007\u3055\u3093\u306f\u3001\u4eba\u306b\u6c17\u3092\u4f7f\u3063\u3066\u5468\u308a\u306e\u597d\u611f\u3092\u6301\u305f\u308c\u308b\u4eba\u306e\u69d8\u3060\u306d\uff01\u5468\u308a\u306e\u3053\u3068\u3092\u304d\u3061\u3093\u3068\u8003\u3048\u3066\u3044\u308b\u4eba\u3060\u3068\u601d\u3046\u3088\u3002\u300d<\/p>\n<p>\u306e\u69d8\u306a\u3053\u3068\u306f\u3001\u76f8\u624b\u3092\u4e0a\u624b\u306b\u8912\u3081\u3066\u3044\u308b\u304c\u3001\u8ab0\u3067\u3082\u4eba\u306b\u6c17\u3092\u4f7f\u3046\u7d4c\u9a13\u306f\u3042\u308a\u3001\u3088\u304f\u8003\u3048\u308c\u3070\u591a\u304f\u306e\u4eba\u306b\u3042\u3066\u306f\u307e\u308b\u5185\u5bb9\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u53d7\u3051\u624b\u306f\u4e0a\u53f8\u304b\u3089\u8a55\u4fa1\u3055\u308c\u305f\u3053\u3068\u3067\u300c\u81ea\u5206\u306e\u3053\u3068\u3092\u3088\u304f\u308f\u304b\u3063\u3066\u3044\u308b\u300d\u3068\u53d7\u3051\u53d6\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\uff11\u3064\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u308b\u3002\u305f\u3060\u3057\u3001\u30d0\u30fc\u30ca\u30e0\u52b9\u679c\u3092\u72d9\u3046\u3064\u3082\u308a\u3067\u306a\u304f\u3001\u90e8\u4e0b\u3092\u89b3\u5bdf\u3057\u3001\u305d\u308c\u3089\u3092\u8a00\u8449\u306b\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u3066\u306f\u3044\u3051\u306a\u3044\u3002<\/p>\n<h3>\u95a2\u9023\u7528\u8a9e<\/h3>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/maslows-hierarchy-of-needs\/\">\u30de\u30ba\u30ed\u30fc\u306e\u6b32\u6c42\u6bb5\u968e\u8aac<\/a><\/li>\n<li>\u30de\u30ec\u30fc\u306e\u6b32\u6c42\u30ea\u30b9\u30c8<\/li>\n<li>\u5e73\u5747\u4ee5\u4e0a\u52b9\u679c<\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/metaphor\/\">\u30e1\u30bf\u30d5\u30a1\u30fc<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/milton-model-psychology\/\">\u30df\u30eb\u30c8\u30f3\u30e2\u30c7\u30eb\u5fc3\u7406\u5b66<\/a><\/li>\n<li>\u30de\u30eb\u30c1\u30d7\u30eb\u30a2\u30a6\u30c8<\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/coldreading\/\">\u30b3\u30fc\u30eb\u30c9\u30fb\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0<\/a><\/li>\n<li><span style=\"font-weight: 400;\">\u30bd\u30ea\u30c6\u30b9\u30fb\u30d1\u30e9\u30c9\u30c3\u30af\u30b9\uff08\u7802\u5c71\u306e\u30d1\u30e9\u30c9\u30c3\u30af\u30b9\uff09<\/span><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nudge\/\">\u30ca\u30c3\u30b8<\/a><\/li>\n<li>\u30cd\u30fc\u30e0\u30b3\u30fc\u30eb\u52b9\u679c<\/li>\n<li>\u30ab\u30af\u30c6\u30eb\u30d1\u30fc\u30c6\u30a3\u52b9\u679c<\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/confirmation-bias\/\">\u78ba\u8a3c\u30d0\u30a4\u30a2\u30b9<\/a><\/li>\n<li>\u6a29\u5a01\u30d0\u30a4\u30a2\u30b9<\/li>\n<\/ul>\n<h3>\u53c2\u8003\u6587\u732e\u30fb\u66f8\u7c4d<\/h3>\n<ul>\n<li><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%83%90%E3%83%BC%E3%83%8A%E3%83%A0%E5%8A%B9%E6%9E%9C\" target=\"_blank\" rel=\"noopener\">wiki\/\u30d0\u30fc\u30ca\u30e0\u52b9\u679c<\/a><\/li>\n<li><a href=\"https:\/\/psychodriver.com\/psycholab\/barnum\/barnum-danger\/\">\u30de\u30eb\u30c1\u30d7\u30eb\u30a2\u30a6\u30c8\u3068\u30d0\u30fc\u30ca\u30e0\u52b9\u679c\u306e\u5371\u967a\u306a\u95a2\u4fc2<\/a><\/li>\n<li><a href=\"https:\/\/www.jumonji-u.ac.jp\/sscs\/ikeda\/cognitive_bias\/cate_s\/s_05.html\" target=\"_blank\" rel=\"noopener\">\u5360\u3044\u306f\u5f53\u305f\u308b\uff01\uff1f<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u8ab0\u306b\u3067\u3082\u5f53\u3066\u306f\u307e\u308b\u3088\u3046\u306a\u4e00\u822c\u7684\u306a\u3053\u3068\u3092\u66d6\u6627\u306b\u8868\u73fe\u3055\u308c\u308b\u3068\u300c\u81ea\u5206\u306e\u3053\u3068\u3060\u300d\u3068\u601d\u3044\u8fbc\u3093\u3067\u3057\u307e\u3046\u5fc3\u7406\u52b9\u679c<\/p>\n","protected":false},"author":5,"featured_media":28833,"template":"","meta":{"_monsterinsights_skip_tracking":false,"English":"barnum effect","design_hint":"\u8ab0\u306b\u3067\u3082\u5f53\u3066\u306f\u307e\u308b\u8a00\u8449\u306f\u3001\u81ea\u5206\u3060\u3051\u3078\u306e\u8a00\u8449\u306b\u805e\u3053\u3048\u308b\u3002\u3042\u306a\u305f\u5411\u3051\u3068\u66f8\u304f\u3060\u3051\u3067\u3001\u7cbe\u5ea6\u306f\u554f\u308f\u308c\u306a\u304f\u306a\u308b\u3002\u500b\u5225\u306b\u898b\u305b\u308b\u306a\u3089\u3001\u6839\u62e0\u3082\u6dfb\u3048\u308d\u3002","footnotes":""},"glossary-category":[21],"glossary_tag":[],"class_list":["post-28736","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-psychology-behavioraleconomics-brain-science"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u30d0\u30fc\u30ca\u30e0\u52b9\u679c\u30fb\u30d5\u30a9\u30a2\u30e9\u30fc\u52b9\u679c | UX TIMES<\/title>\n<meta name=\"description\" content=\"\u81ea\u5206\u306f\u5e73\u5747\u4ee5\u4e0a\u3067\u3042\u308b\u3068\u601d\u3046\u300c\u5e73\u5747\u4ee5\u4e0a\u52b9\u679c\u300d\u3084\u3001\u30de\u30ba\u30ed\u30fc\u306e\u6b32\u6c42\u6bb5\u968e\u30fb\u4eba\u306e\u3053\u3068\u3092\u52a9\u3051\u305f\u3044\u306a\u3069\u306e\u6b32\u6c42\u304c\u542b\u307e\u308c\u308b\u30de\u30ec\u30fc\u306e\u6b32\u6c42\u306a\u3069\u3001\u672c\u80fd\u7684\u306a\u90e8\u5206\u306f\u8ab0\u306b\u3067\u3082\u540c\u3058\u306b\u3088\u3046\u306b\u5171\u901a\u3059\u308b\u3002  \u3053\u306e\u3088\u3046\u306a\u591a\u304f\u306e\u4eba\u306b\u5f53\u3066\u306f\u307e\u308b\u4e8b\u67c4\u3092\u3001\u66d6\u6627\u3067\u6f20\u7136\u3068\u3057\u305f\u8a00\u8449\u3084\u6587\u7ae0\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u53d7\u3051\u624b\u306f\u3001\u201d\u81ea\u5206\u306e\u3053\u3068\u3060\u3002\u201d\u3068\u5f53\u3066\u306f\u3081\u3066\u3057\u307e\u3046\u5fc3\u7406\u73fe\u8c61\u3092\u6307\u3059\u3002  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content=\"\u30d0\u30fc\u30ca\u30e0\u52b9\u679c\u30fb\u30d5\u30a9\u30a2\u30e9\u30fc\u52b9\u679c | UX TIMES\" \/>\n<meta property=\"og:description\" content=\"\u81ea\u5206\u306f\u5e73\u5747\u4ee5\u4e0a\u3067\u3042\u308b\u3068\u601d\u3046\u300c\u5e73\u5747\u4ee5\u4e0a\u52b9\u679c\u300d\u3084\u3001\u30de\u30ba\u30ed\u30fc\u306e\u6b32\u6c42\u6bb5\u968e\u30fb\u4eba\u306e\u3053\u3068\u3092\u52a9\u3051\u305f\u3044\u306a\u3069\u306e\u6b32\u6c42\u304c\u542b\u307e\u308c\u308b\u30de\u30ec\u30fc\u306e\u6b32\u6c42\u306a\u3069\u3001\u672c\u80fd\u7684\u306a\u90e8\u5206\u306f\u8ab0\u306b\u3067\u3082\u540c\u3058\u306b\u3088\u3046\u306b\u5171\u901a\u3059\u308b\u3002  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 \u30a2\u30e1\u30ea\u30ab\u306e\u5fc3\u7406\u5b66\u8005\u30dd\u30fc\u30eb\u30fbE\u30fb\u30df\u30fc\u30eb\u00a0\u6c0f\u304c\u3001\u30b5\u30fc\u30ab\u30b9\u306a\u3069\u3092\u55b6\u3080\u8208\u884c\u5e2b\u30d5\u30a3\u30cb\u30a2\u30b9\u30fb\u30c6\u30a4\u30e9\u30fc\u30fb\u30d0\u30fc\u30ca\u30e0\u6c0f\u306e\u8a00\u3063\u305f\u300c&quot;we&#039;ve got something for everyone&quot;\uff08\u8ab0\u306b\u3067\u3082\u5f53\u3066\u306f\u307e\u308b\u8981\u70b9\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308b\uff09\u300d\u3068\u3044\u3046\u8a00\u8449\u304b\u3089 1956\u5e74\u306b\u540d\u4ed8\u3051\u305f\u3002 \u30d5\u30a9\u30a2\u30e9\u30fc\u52b9\u679c\u306e\u63d0\u5531\u8005   \u307e\u305f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u5fc3\u7406\u5b66\u8005\u30d0\u30fc\u30c8\u30e9\u30e0\u30fb\u30d5\u30a9\u30a2\u6c0f\uff08Bertram Forer\uff09 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