{"id":28820,"date":"2025-06-29T22:09:59","date_gmt":"2025-06-29T13:09:59","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=28820"},"modified":"2025-06-29T22:09:59","modified_gmt":"2025-06-29T13:09:59","slug":"coldreading","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/coldreading\/","title":{"rendered":"\u30b3\u30fc\u30eb\u30c9\u30fb\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0"},"content":{"rendered":"<p>\u76f8\u624b\u306e\u60c5\u5831\u3092\u4e8b\u524d\u306b\u77e5\u3089\u306a\u304b\u3063\u305f\u308a\u805e\u3044\u305f\u308a\u3057\u3066\u3044\u306a\u304f\u3066\u3082\u3001\u5916\u89b3\u3084\u8a71\u3057\u65b9\u3001\u4f55\u6c17\u306a\u3044\u4f1a\u8a71\u306a\u3069\u304b\u3089\u76f8\u624b\u306e\u3053\u3068\u3092\u8a00\u3044\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u300c\u79c1\u306f\u3042\u306a\u305f\u3088\u308a\u3082\u3042\u306a\u305f\u306e\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u308b\u300d\u3001\u300c\u3042\u306a\u305f\u3092\u898b\u629c\u304f\u529b\u304c\u3042\u308b\u300d\u306a\u3069\u3068\u76f8\u624b\u306b\u4fe1\u3058\u3066\u3082\u3089\u3046\u305f\u3081\u306e<b>\u4f1a\u8a71\u8853\u306e\u4e00\u3064<\/b>\u30c6\u30af\u30cb\u30c3\u30af\u3067\u3059\u3002<\/p>\n<p>\u8a71\u8853\u3084\u89b3\u5bdf\u6cd5\u306e\u3072\u3068\u3064\u3067\u3042\u308a\u3001\u5916\u89b3\u3092\u89b3\u5bdf\u3057\u305f\u308a\u4f55\u6c17\u306a\u3044\u4f1a\u8a71\u3092\u4ea4\u308f\u3057\u305f\u308a\u3059\u308b\u3060\u3051\u3067\u76f8\u624b\u306e\u3053\u3068\u3092\u8a00\u3044\u5f53\u3066\u3001\u76f8\u624b\u306b\u300c\u308f\u305f\u3057\u306f\u3042\u306a\u305f\u3088\u308a\u3082\u3042\u306a\u305f\u306e\u3053\u3068\u3092\u3088\u304f\u77e5\u3063\u3066\u3044\u308b\u300d\u3068\u4fe1\u3058\u3055\u305b\u308b\u8a71\u8853\u3084\u89b3\u5bdf\u6cd5\u3067\u3042\u308b\u3002\u300c\u30b3\u30fc\u30eb\u30c9\u300d\u3068\u306f\u300c\u4e8b\u524d\u306e\u6e96\u5099\u306a\u3057\u3067\u300d\u3001\u300c<a class=\"mw-disambig\" title=\"\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\" href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%83%AA%E3%83%BC%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0\">\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0<\/a>\u300d\u3068\u306f\u300c\u76f8\u624b\u306e\u5fc3\u3092\u8aad\u307f\u3068\u308b\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3042\u308b\u3002<\/p>\n<h2>\u30b3\u30fc\u30eb\u30c9\u30fb\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u63d0\u5531\u8005<\/h2>\n<div style=\"width: 295px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/en\/b\/b4\/Paul_Meehl_at_induction_to_National_Academy_of_Sciences.jpg\" alt=\"\u30dd\u30fc\u30eb\u30fbE\u30fb\u30df\u30fc\u30eb\u00a0\" width=\"285\" height=\"348\" \/><p class=\"wp-caption-text\">\u5f15\u7528\uff1ahttps:\/\/en.wikipedia.org\/wiki\/Paul_E._Meehl<\/p><\/div>\n<p>\u30a2\u30e1\u30ea\u30ab\u306e\u5fc3\u7406\u5b66\u8005\u30dd\u30fc\u30eb\u30fbE\u30fb\u30df\u30fc\u30eb\u00a0\u6c0f\u304c\u3001\u30b5\u30fc\u30ab\u30b9\u306a\u3069\u3092\u55b6\u3080\u8208\u884c\u5e2b\u30d5\u30a3\u30cb\u30a2\u30b9\u30fb\u30c6\u30a4\u30e9\u30fc\u30fb\u30d0\u30fc\u30ca\u30e0\u6c0f\u306e\u8a00\u3063\u305f\u300c&#8221;we&#8217;ve got something for everyone&#8221;\uff08\u8ab0\u306b\u3067\u3082\u5f53\u3066\u306f\u307e\u308b\u8981\u70b9\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308b\uff09\u300d\u3068\u3044\u3046\u8a00\u8449\u304b\u3089 1956\u5e74\u306b\u540d\u4ed8\u3051\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u5fc3\u7406\u5b66\u8005\u30d0\u30fc\u30c8\u30e9\u30e0\u30fb\u30d5\u30a9\u30a2\u6c0f\uff08Bertram Forer\uff09 \u304c\u3001\u30d0\u30fc\u30ca\u30e0\u52b9\u679c\u3068\u540d\u4ed8\u3051\u3089\u308c\u308b\u524d(1948\u5e74)\u306b\u3001\u5360\u3044\u304c\u5f53\u305f\u308b\u7406\u7531\u3092\u8abf\u3079\u3066\u3044\u305f\u305f\u3081\u3001\u3053\u306e\u5fc3\u7406\u3092\u30d5\u30a9\u30a2\u30e9\u30fc\u52b9\u679c\uff08Forer effect\uff09\u3068\u3082\u547c\u3070\u308c\u308b\u3002<\/p>\n<h2 class=\"entry-title\">\u3010\u30b3\u30fc\u30eb\u30c9\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u3068\u306f\u3011\u81ea\u5206\u3092\u5206\u304b\u3063\u3066\u304f\u308c\u3066\u308b! \u3068\u4fe1\u983c\u3055\u308c\u308b\u5fc3\u7406\u8853<\/h2>\n<p>\u8ab0\u306b\u3067\u3082\u5f53\u3066\u306f\u307e\u308a\u305d\u3046\u306a\u66d6\u6627\u306a\u6587\u7ae0\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4f5c\u6210\u3057\u305f\u661f\u5360\u3044\u3067\u3001\u5b66\u751f\u305f\u3061\u306e\u6027\u683c\u306b\u3064\u3044\u3066\u5fc3\u7406\u691c\u67fb\u3092\u5b9f\u65bd\u3057\u305f\u3002\u5360\u3044\u306e\u7cbe\u5ea6\u3092\u300c\u5168\u304f\u7570\u306a\u308b\uff1a0\u300d\u301c\u300c\u975e\u5e38\u306b\u6b63\u78ba\uff1a5\u300d\u306e\u6bb5\u968e\u3067\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3063\u305f\u7d50\u679c\u3001\u5e73\u5747\u306f4.26\u3068\u6839\u62e0\u3082\u306a\u3044\u6587\u7ae0\u3067\u3082\u5f53\u305f\u3063\u3066\u3044\u308b\u3068\u8a8d\u8b58\u3057\u305f\u306e\u3067\u3042\u308b\u3002<\/p>\n<h2>\u4eba\u9593\u306e\u6b32\u6c42\u3068\u30de\u30eb\u30c1\u30d7\u30eb\u30a2\u30a6\u30c8\u3067\u30cf\u30de\u308a\u3084\u3059\u3044<\/h2>\n<p>\u30d0\u30fc\u30ca\u30e0\u52b9\u679c\u306e\u7528\u8a9e\u304c\u8a95\u751f\u3057\u305f\u304d\u3063\u304b\u3051\u3001<strong>&#8220;we&#8217;ve got something for everyone&#8221;\uff08\u8ab0\u306b\u3067\u3082\u5f53\u3066\u306f\u307e\u308b\u8981\u70b9\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308b\uff09<\/strong>\u306f\u3001\u81ea\u5206\u306f\u5e73\u5747\u4ee5\u4e0a\u3067\u3042\u308b\u3068\u601d\u3046\u300c\u5e73\u5747\u4ee5\u4e0a\u52b9\u679c\u300d\u3084\u3001<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/maslows-hierarchy-of-needs\/\">\u30de\u30ba\u30ed\u30fc\u306e\u6b32\u6c42\u6bb5\u968e<\/a>\u30fb\u4eba\u306e\u3053\u3068\u3092\u52a9\u3051\u305f\u3044\u306a\u3069\u304c\u542b\u307e\u308c\u308b\u30de\u30ec\u30fc\u306e\u6b32\u6c42\u306a\u3069\u3001\u751f\u307e\u308c\u3082\u3063\u305f\u672c\u80fd\u3084\u6b32\u6c42\u306f\u8ab0\u306b\u3067\u3082\u540c\u3058\u306b\u3088\u3046\u306b\u5171\u901a\u3057\u3001\u3053\u308c\u3089\u3092\u3069\u3061\u3089\u3068\u3082\u53d6\u308c\u308b\u30de\u30eb\u30c1\u30d7\u30eb\u30a2\u30a6\u30c8\u3067\u8868\u73fe\u3092\u3059\u308b\u3053\u3068\u3067\u30cf\u30de\u308a\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u3042\u306a\u305f\u306f<strong>\u7a4d\u6975\u7684\u306a\u9762<\/strong>\u3068<strong>\u6d88\u6975\u7684\u306a\u9762<\/strong>\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u793e\u4ea4\u7684\u306a\u9762\u3082\u3042\u308a\u81e8\u6a5f\u5fdc\u5909\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4eba\u3067\u3059\u3002\u300d\u306f\u3001\u4e21\u9762\u306e\u3069\u3061\u3089\u3068\u3082\u9650\u5b9a\u3057\u3066\u3044\u306a\u3044\u30de\u30eb\u30c1\u30d7\u30eb\u30a2\u30a6\u30c8\u3067\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u300c\u3042\u306a\u305f\u306f<strong>\u3069\u3061\u3089\u304b\u3068\u8a00\u3048\u3070<\/strong>\u3001\u5fcd\u8010\u3068\u52aa\u529b\u3067\u6210\u529f\u3092\u63b4\u3093\u3067\u3044\u304f\u30bf\u30a4\u30d7\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u4ed6\u4eba\u304c\u56f0\u3063\u3066\u3044\u305f\u3089\u624b\u3092\u5dee\u3057\u4f38\u3079\u305f\u3044\u3068\u611f\u3058\u308b\u4eba\u3067\u3059\u3002\u300d\u306a\u3069\u3001\u4eba\u304c\u5143\u3005\u6301\u3063\u3066\u3044\u308b\u6b32\u6c42\u3092\u305d\u308c\u307d\u304f\u4e26\u3079\u3001\u3069\u3061\u3089\u3068\u3082\u53d6\u308c\u308b\u8868\u73fe\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u5206\u306e\u3053\u3068\u3060\u3068\u601d\u3044\u3053\u307e\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u30c4\u30fc\u30eb\u3084<em>\u5fc3\u7406\u306f\u76f8\u624b\u306e\u30a2\u30a6\u30c8\u30ab\u30e0\u3092\u30d9\u30fc\u30b9\u306b<\/em><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nudge\/\">\u30ca\u30c3\u30b8<\/a><em>\u306e\u601d\u60f3\u3067<\/em>\u5229\u7528\u3057\u3088\u3046\u3002<\/p>\n<h2>\u7d44\u7e54\u3065\u304f\u308a\u306b<\/h2>\n<p>\u57fa\u672c\u7684\u306b\u4eba\u306f\u81ea\u5206\u3092\u7406\u89e3\u3057\u3066\u304f\u308c\u308b\u4eba\u3084\u5171\u611f\u3057\u3066\u304f\u308c\u308b\u4eba\u306b\u597d\u610f\u3092\u62b1\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u7d44\u7e54\u3067\u3082\u5f79\u7acb\u3064\u3002\u7279\u306b\u3001\u5148\u751f\u3084\u4e0a\u53f8\u304b\u3089\u8a00\u308f\u308c\u305f\u3053\u3068\u306f\u5370\u8c61\u306b\u6b8b\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u90e8\u4e0b\u306b\u5bfe\u3057\u3066<\/p>\n<p>\u300c\u3007\u3007\u3055\u3093\u306f\u3001\u4eba\u306b\u6c17\u3092\u4f7f\u3063\u3066\u5468\u308a\u306e\u597d\u611f\u3092\u6301\u305f\u308c\u308b\u4eba\u306e\u69d8\u3060\u306d\uff01\u5468\u308a\u306e\u3053\u3068\u3092\u304d\u3061\u3093\u3068\u8003\u3048\u3066\u3044\u308b\u4eba\u3060\u3068\u601d\u3046\u3088\u3002\u300d<\/p>\n<p>\u306e\u69d8\u306a\u3053\u3068\u306f\u3001\u76f8\u624b\u3092\u4e0a\u624b\u306b\u8912\u3081\u3066\u3044\u308b\u304c\u3001\u8ab0\u3067\u3082\u4eba\u306b\u6c17\u3092\u4f7f\u3046\u3053\u3068\u306f\u3042\u308a\u3001\u3088\u304f\u8003\u3048\u308c\u3070\u591a\u304f\u306e\u4eba\u306b\u3042\u3066\u306f\u307e\u308b\u5185\u5bb9\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u53d7\u3051\u624b\u306f\u4e0a\u53f8\u304b\u3089\u8a55\u4fa1\u3055\u308c\u305f\u3053\u3068\u3067\u300c\u81ea\u5206\u306e\u3053\u3068\u3092\u3088\u304f\u308f\u304b\u3063\u3066\u3044\u308b\u300d\u3068\u53d7\u3051\u53d6\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\uff11\u3064\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u308b\u3002\u305f\u3060\u3057\u3001\u30d0\u30fc\u30ca\u30e0\u52b9\u679c\u3092\u72d9\u3046\u3064\u3082\u308a\u3067\u306a\u304f\u3001\u90e8\u4e0b\u3092\u89b3\u5bdf\u3057\u3001\u305d\u308c\u3089\u3092\u8a00\u8449\u306b\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u3066\u306f\u3044\u3051\u306a\u3044\u3002<\/p>\n<h3>\u95a2\u9023\u7528\u8a9e<\/h3>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/maslows-hierarchy-of-needs\/\">\u30de\u30ba\u30ed\u30fc\u306e\u6b32\u6c42\u6bb5\u968e\u8aac<\/a><\/li>\n<li>\u30de\u30ec\u30fc\u306e\u6b32\u6c42\u30ea\u30b9\u30c8<\/li>\n<li>\u5e73\u5747\u4ee5\u4e0a\u52b9\u679c<\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/metaphor\/\">\u30e1\u30bf\u30d5\u30a1\u30fc<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/milton-model-psychology\/\">\u30df\u30eb\u30c8\u30f3\u30e2\u30c7\u30eb\u5fc3\u7406\u5b66<\/a><\/li>\n<li>\u30de\u30eb\u30c1\u30d7\u30eb\u30a2\u30a6\u30c8<\/li>\n<li><span style=\"font-weight: 400;\">\u30bd\u30ea\u30c6\u30b9\u30fb\u30d1\u30e9\u30c9\u30c3\u30af\u30b9\uff08\u7802\u5c71\u306e\u30d1\u30e9\u30c9\u30c3\u30af\u30b9\uff09<\/span><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nudge\/\">\u30ca\u30c3\u30b8<\/a><\/li>\n<li>\u30cd\u30fc\u30e0\u30b3\u30fc\u30eb\u52b9\u679c<\/li>\n<li>\u30ab\u30af\u30c6\u30eb\u30d1\u30fc\u30c6\u30a3\u52b9\u679c<\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/confirmation-bias\/\">\u78ba\u8a3c\u30d0\u30a4\u30a2\u30b9<\/a><\/li>\n<li>\u6a29\u5a01\u30d0\u30a4\u30a2\u30b9<\/li>\n<\/ul>\n<h3>\u53c2\u8003\u6587\u732e\u30fb\u66f8\u7c4d<\/h3>\n<ul>\n<li><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%83%90%E3%83%BC%E3%83%8A%E3%83%A0%E5%8A%B9%E6%9E%9C\" target=\"_blank\" rel=\"noopener\">wiki\/\u30d0\u30fc\u30ca\u30e0\u52b9\u679c<\/a><\/li>\n<li><a href=\"https:\/\/psychodriver.com\/psycholab\/barnum\/barnum-danger\/\">\u30de\u30eb\u30c1\u30d7\u30eb\u30a2\u30a6\u30c8\u3068\u30d0\u30fc\u30ca\u30e0\u52b9\u679c\u306e\u5371\u967a\u306a\u95a2\u4fc2<\/a><\/li>\n<li><a href=\"https:\/\/www.jumonji-u.ac.jp\/sscs\/ikeda\/cognitive_bias\/cate_s\/s_05.html\" target=\"_blank\" rel=\"noopener\">\u5360\u3044\u306f\u5f53\u305f\u308b\uff01\uff1f<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4f55\u6c17\u306a\u3044\u4f1a\u8a71\u304b\u3089\u76f8\u624b\u306b\u4fe1\u3058\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u4f1a\u8a71\u8853<\/p>\n","protected":false},"author":5,"featured_media":33588,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"cold 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