{"id":28848,"date":"2023-05-18T11:30:06","date_gmt":"2023-05-18T02:30:06","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=28848"},"modified":"2023-05-24T12:15:47","modified_gmt":"2023-05-24T03:15:47","slug":"peltzman-effect","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/peltzman-effect\/","title":{"rendered":"\u30da\u30eb\u30c4\u30de\u30f3\u52b9\u679c"},"content":{"rendered":"<p>\u65b0\u305f\u306b\u5b89\u5168\u5bfe\u7b56\u3092\u65bd\u3059\u3068\u3001\u4eba\u306f\u30ea\u30b9\u30af\u306e\u3042\u308b\u884c\u52d5\u3092\u53d6\u308b\u3002\u4e07\u5168\u3067\u3042\u308b\u3068\u3044\u3046\u8aa4\u8a8d\uff08\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\uff09\u304b\u3089\u7121\u610f\u8b58\u7684\u306b\u30ea\u30b9\u30af\u3092\u3042\u308b\u884c\u52d5\u3092\u8d77\u3053\u3059\u3068\u8003\u3048\u3089\u308c\u3001\u69d8\u3005\u306a\u5206\u91ce\u3067\u3001\u305d\u306e\u5b58\u5728\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<h2>\u30da\u30eb\u30c4\u30de\u30f3\u52b9\u679c\u306e\u63d0\u5531\u8005<\/h2>\n<p>\u7d4c\u6e08\u5b66\u8005\u306e\u30b5\u30e0\u30fb\u30da\u30eb\u30c4\u30de\u30f3(Sam 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height=\"369\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/05\/chicago-booth-sam-peltzman-em-239x300.jpg 239w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/05\/chicago-booth-sam-peltzman-em.jpg 749w\" sizes=\"auto, (max-width: 294px) 100vw, 294px\" \/><br \/>\n<span style=\"font-size: 14px;\">\u30b5\u30e0\u30fb\u30da\u30eb\u30c4\u30de\u30f3<\/span><\/p>\n<h3>\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3068\u30ea\u30b9\u30af\u8a8d\u8b58<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-29047 aligncenter\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/05\/Peltzman.png\" alt=\"\" width=\"600\" height=\"500\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/05\/Peltzman.png 600w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/05\/Peltzman-300x250.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" 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height=\"192\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/05\/safety-norisk-1-1024x192.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/05\/safety-norisk-1-300x56.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/05\/safety-norisk-1-768x144.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/05\/safety-norisk-1.png 1192w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u30da\u30eb\u30c4\u30de\u30f3\u52b9\u679c\u3092\u9632\u3050\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u30ea\u30b9\u30af\u8a8d\u8b58\u306e\u6539\u5584\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002<br 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Effect","design_hint":"\u5b88\u3089\u308c\u3066\u3044\u308b\u3068\u611f\u3058\u308b\u307b\u3069\u3001\u4eba\u306f\u5927\u80c6\u306b\u632f\u308b\u821e\u3046\u3002\u53d6\u308a\u6d88\u305b\u308b\u4ed5\u7d44\u307f\u306f\u3001\u78ba\u8a8d\u3092\u96d1\u306b\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u5b89\u5168\u3092\u8db3\u3057\u305f\u3089\u3001\u884c\u52d5\u306e\u5909\u5316\u3082\u6e2c\u308c\u3002","footnotes":""},"glossary-category":[21],"glossary_tag":[],"class_list":["post-28848","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-psychology-behavioraleconomics-brain-science"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u30da\u30eb\u30c4\u30de\u30f3\u52b9\u679c | UX TIMES<\/title>\n<meta name=\"description\" content=\"\u65b0\u305f\u306b\u5b89\u5168\u5bfe\u7b56\u3092\u65bd\u3059\u3068\u3001\u4eba\u306f\u30ea\u30b9\u30af\u306e\u3042\u308b\u884c\u52d5\u3092\u53d6\u308b\u3002\u4e07\u5168\u3067\u3042\u308b\u3068\u3044\u3046\u8aa4\u8a8d\uff08\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\uff09\u304b\u3089\u7121\u610f\u8b58\u7684\u306b\u30ea\u30b9\u30af\u3092\u3042\u308b\u884c\u52d5\u3092\u8d77\u3053\u3059\u3068\u8003\u3048\u3089\u308c\u3001\u69d8\u3005\u306a\u5206\u91ce\u3067\u3001\u305d\u306e\u5b58\u5728\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u308b\u3002 \u30da\u30eb\u30c4\u30de\u30f3\u52b9\u679c\u306e\u63d0\u5531\u8005 \u7d4c\u6e08\u5b66\u8005\u306e\u30b5\u30e0\u30fb\u30da\u30eb\u30c4\u30de\u30f3(Sam Peltzman)\u304c1975\u5e74\u306b\u516c\u8868\u3057\u305f\u7814\u7a76\u306b\u3088\u3063\u3066\u521d\u3081\u3066\u8a73\u7d30\u306b\u89e3\u660e\u3055\u308c\u305f\u3002  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\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u3068\u306f\u3001\u4eba\u9593\u306e\u5224\u65ad\u3084\u610f\u601d\u6c7a\u5b9a\u304c\u3001\u5ba2\u89b3\u7684\u306a\u4e8b\u5b9f\u3084\u7406\u6027\u306b\u57fa\u3065\u304f\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u7121\u610f\u8b58\u7684\u306a\u601d\u8003\u3084\u611f\u60c5\u306b\u3088\u3063\u3066\u6b6a\u3081\u3089\u308c\u308b\u3053\u3068\u3092\u6307\u3059\u3002 \u5b89\u5168\u5bfe\u7b56\u306b\u3088\u3063\u3066\u30ea\u30b9\u30af\u304c\u4f4e\u4e0b\u3057\u305f\u3068\u3044\u3046\u6b6a\u3093\u3060\u8a8d\u8b58\u306b\u3088\u308a\u3001\u4eba\u306f\u7121\u610f\u8b58\u7684\u306b\u4ee5\u524d\u3088\u308a\u3082\u30ea\u30b9\u30af\u3092\u53d6\u308b\u884c\u52d5\u3092\u5897\u3084\u3059\u3088\u3046\u306b\u306a\u308b\u3002\u3053\u306e\u3088\u3046\u306b\u30ea\u30b9\u30af\u8a8d\u8b58\u304c\u6b6a\u3081\u3089\u308c\u308b\u3053\u3068\u3067\u3001\u30da\u30eb\u30c4\u30de\u30f3\u52b9\u679c\u304c\u751f\u3058\u308b\u3068\u3055\u308c\u3066\u3044\u308b\u3002  \u81ea\u52d5\u30d6\u30ec\u30fc\u30ad\u304c\u4ed8\u3044\u3066\u3044\u308b\u8eca\u306e\u904b\u8ee2\u624b\u306f\u3001\u4ed8\u3044\u3066\u3044\u306a\u3044\u8eca\u3088\u308a\u30b9\u30de\u30db\u3092\u89e6\u308b\u30fb\u3088\u305d\u898b\u3092\u3059\u308b\u306a\u3069\u306e\u884c\u52d5\u3092\u3059\u308b\u3053\u3068\u304c\u5f53\u3066\u306f\u307e\u308b\u3002 \u30da\u30eb\u30c4\u30de\u30f3\u52b9\u679c\u306e\u5f71\u97ff \u69d8\u3005\u306a\u5206\u91ce\u3067\u306e\u30da\u30eb\u30c4\u30de\u30f3\u52b9\u679c   \u81ea\u52d5\u8eca\u5b89\u5168\u5bfe\u7b56\u306e\u5c0e\u5165\u306b\u9650\u3089\u305a\u3001\u69d8\u3005\u306a\u5206\u91ce\u3067\u305d\u306e\u5b58\u5728\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u308b\u3002  \u4f8b\u3048\u3070\u3001\u901f\u3055\u3084\u9ad8\u3055\u3001\u5371\u967a\u3055\u3084\u83ef\u9e97\u3055\u306a\u3069\u306e\u300c\u904e\u6fc0\u306a 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\u4f8b\u3048\u3070\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3092\u5f37\u5316\u3057\u305f\u306e\u3067\u3001\u5f93\u696d\u54e1\u304c\u4f01\u696d\u306e\u30d1\u30bd\u30b3\u30f3\u3067\u5371\u967a\u306a\u30b5\u30a4\u30c8\u306b\u884c\u3063\u3066\u3057\u307e\u3046\u306a\u3069\u3067\u3042\u308b\u3002 \u5b89\u5168\u5bfe\u7b56\u306b\u3088\u3063\u3066\u30ea\u30b9\u30af\u304c\u4f4e\u4e0b\u3057\u305f\u3068\u611f\u3058\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7121\u8b00\u306a\u884c\u52d5\u3092\u884c\u3046\u3088\u3046\u306b\u306a\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u4e8b\u6545\u304c\u5897\u52a0\u3059\u308b\u3053\u3068\u304c\u61f8\u5ff5\u3055\u308c\u308b\u3002 \u3053\u306e\u305f\u3081\u3001\u4f01\u696d\u306f\u5b89\u5168\u5bfe\u7b56\u306e\u5c0e\u5165\u306b\u969b\u3057\u3066\u3001\u30da\u30eb\u30c4\u30de\u30f3\u52b9\u679c\u3092\u8003\u616e\u3057\u305f\u5bfe\u7b56\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308b\u3002 \u30da\u30eb\u30c4\u30de\u30f3\u52b9\u679c\u3078\u306e\u5bfe\u7b56 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\u7d44\u7e54\u306e\u30ea\u30fc\u30c0\u30fc\u3084\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u5b89\u5168\u610f\u8b58\u3092\u9ad8\u3081\u3001\u5f93\u696d\u54e1\u306b\u5bfe\u3057\u3066\u3082\u5b89\u5168\u610f\u8b58\u306e\u5411\u4e0a\u3092\u4fc3\u3059\u3053\u3068\u3067\u3001\u5b89\u5168\u5bfe\u7b56\u306e\u52b9\u679c\u304c\u76f8\u6bba\u3055\u308c\u308b\u3053\u3068\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u308b\u3002  \u307e\u305f\u3001\u5b89\u5168\u5bfe\u7b56\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u767a\u63ee\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u8a55\u4fa1\u304c\u6b20\u304b\u305b\u306a\u3044\u3002 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content=\"\u65b0\u305f\u306b\u5b89\u5168\u5bfe\u7b56\u3092\u65bd\u3059\u3068\u3001\u4eba\u306f\u30ea\u30b9\u30af\u306e\u3042\u308b\u884c\u52d5\u3092\u53d6\u308b\u3002\u4e07\u5168\u3067\u3042\u308b\u3068\u3044\u3046\u8aa4\u8a8d\uff08\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\uff09\u304b\u3089\u7121\u610f\u8b58\u7684\u306b\u30ea\u30b9\u30af\u3092\u3042\u308b\u884c\u52d5\u3092\u8d77\u3053\u3059\u3068\u8003\u3048\u3089\u308c\u3001\u69d8\u3005\u306a\u5206\u91ce\u3067\u3001\u305d\u306e\u5b58\u5728\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u308b\u3002 \u30da\u30eb\u30c4\u30de\u30f3\u52b9\u679c\u306e\u63d0\u5531\u8005 \u7d4c\u6e08\u5b66\u8005\u306e\u30b5\u30e0\u30fb\u30da\u30eb\u30c4\u30de\u30f3(Sam Peltzman)\u304c1975\u5e74\u306b\u516c\u8868\u3057\u305f\u7814\u7a76\u306b\u3088\u3063\u3066\u521d\u3081\u3066\u8a73\u7d30\u306b\u89e3\u660e\u3055\u308c\u305f\u3002  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TIMES","og_description":"\u65b0\u305f\u306b\u5b89\u5168\u5bfe\u7b56\u3092\u65bd\u3059\u3068\u3001\u4eba\u306f\u30ea\u30b9\u30af\u306e\u3042\u308b\u884c\u52d5\u3092\u53d6\u308b\u3002\u4e07\u5168\u3067\u3042\u308b\u3068\u3044\u3046\u8aa4\u8a8d\uff08\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\uff09\u304b\u3089\u7121\u610f\u8b58\u7684\u306b\u30ea\u30b9\u30af\u3092\u3042\u308b\u884c\u52d5\u3092\u8d77\u3053\u3059\u3068\u8003\u3048\u3089\u308c\u3001\u69d8\u3005\u306a\u5206\u91ce\u3067\u3001\u305d\u306e\u5b58\u5728\u304c\u78ba\u8a8d\u3055\u308c\u3066\u3044\u308b\u3002 \u30da\u30eb\u30c4\u30de\u30f3\u52b9\u679c\u306e\u63d0\u5531\u8005 \u7d4c\u6e08\u5b66\u8005\u306e\u30b5\u30e0\u30fb\u30da\u30eb\u30c4\u30de\u30f3(Sam Peltzman)\u304c1975\u5e74\u306b\u516c\u8868\u3057\u305f\u7814\u7a76\u306b\u3088\u3063\u3066\u521d\u3081\u3066\u8a73\u7d30\u306b\u89e3\u660e\u3055\u308c\u305f\u3002  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