{"id":29340,"date":"2025-06-25T23:50:05","date_gmt":"2025-06-25T14:50:05","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=29340"},"modified":"2025-06-25T23:50:05","modified_gmt":"2025-06-25T14:50:05","slug":"captology","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/","title":{"rendered":"\u30ab\u30d7\u30c8\u30ed\u30b8"},"content":{"rendered":"<p data-start=\"59\" data-end=\"196\">\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5909\u5bb9\u3092\u4fc3\u3059\u305f\u3081\u306e\u591a\u69d8\u306a\u4ed5\u7d44\u307f\u304c\u610f\u56f3\u7684\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u8aac\u5f97\u306e\u624b\u6bb5\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u308b\u3002\u3064\u307e\u308a\u3001\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u3001\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u30a6\u30a7\u30d6\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u304c\u3001\u4eba\u9593\u306e\u601d\u8003\u3084\u884c\u52d5\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3001\u305d\u3057\u3066\u305d\u308c\u3092\u3044\u304b\u306b\u8a2d\u8a08\u3059\u308b\u304b\u3092\u6271\u3046\u5206\u91ce\u3067\u3042\u308b\u3002<\/p>\n<p data-start=\"198\" data-end=\"280\">\u305f\u3068\u3048\u3070\u3001\u300c\u901a\u77e5\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ea\u306e\u518d\u5229\u7528\u3092\u4fc3\u3059\u300d\u300c\u30b2\u30fc\u30e0\u5185\u306e\u5831\u916c\u8a2d\u8a08\u306b\u3088\u3063\u3066\u7d99\u7d9a\u7684\u306a\u5229\u7528\u3092\u8a98\u5c0e\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u5c0e\u304f\u4ed5\u639b\u3051\u304c\u6d3b\u7528\u3055\u308c\u308b\u3002<\/p>\n<p data-start=\"282\" data-end=\"400\" data-is-last-node=\"\" data-is-only-node=\"\">\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3044\u3066\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u7406\u7684\u7279\u6027\u3068\u884c\u52d5\u5909\u5bb9\u306e\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u30c8\u30ea\u30ac\u30fc\u3084\u5831\u916c\u8a2d\u8a08\u3092\u884c\u3046\u3053\u3068\u306b\u3088\u308a\u3001\u5229\u7528\u306e\u7d99\u7d9a\u6027\u3084\u6210\u679c\u306e\u6700\u5927\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u30ab\u30d7\u30c8\u30ed\u30b8\u306f\u3001\u305d\u3046\u3057\u305f\u8a2d\u8a08\u601d\u60f3\u306e\u4e2d\u6838\u3092\u6210\u3059\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<p data-start=\"282\" data-end=\"400\" data-is-last-node=\"\" data-is-only-node=\"\">\u7528\u8a9e\u306e\u540d\u79f0\u306fComputers As Persuasive Technologies\u306e\u982d\u6587\u5b57\u306b\u2011ology\u3092\u4ed8\u3051\u305f\u9020\u8a9e\u3067\u3042\u308b\u3002<\/p>\n<h2 data-start=\"239\" data-end=\"260\">\u63d0\u5531\u8005<\/h2>\n<div style=\"width: 408px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/behaviordesign.stanford.edu\/sites\/g\/files\/sbiybj23031\/files\/styles\/large_square\/public\/media\/image\/bj_fogg_headshot_0.jpeg?h=93fa4828&amp;itok=Nvx6pm83\" alt=\"\u30d3\u30fc\u30b8\u30a7\u30a4\u30fb\u30d5\u30a9\u30c3\u30b0\" width=\"398\" height=\"398\" \/><p class=\"wp-caption-text\">\u30d3\u30fc\u30b8\u30a7\u30a4\u30fb\u30d5\u30a9\u30c3\u30b0\uff08\u5f15\u7528\uff09https:\/\/behaviordesign.stanford.edu\/people\/bj-fogg<\/p><\/div>\n<p data-start=\"262\" data-end=\"430\"><strong data-start=\"262\" data-end=\"276\">1996\u5e74\u306bB.\u202fJ.\u202fFogg\uff08\u30d3\u30fc\u30b8\u30a7\u30a4\u30fb\u30d5\u30a9\u30c3\u30b0\uff09<\/strong>\u306b\u3088\u308a\u63d0\u5531\u3055\u308c\u305f<strong data-start=\"262\" data-end=\"276\">\u3002<\/strong><\/p>\n<p data-start=\"262\" data-end=\"430\"><strong data-start=\"262\" data-end=\"276\">\u30d3\u30fc\u30b8\u30a7\u30a4\u30fb\u30d5\u30a9\u30c3\u30b0<\/strong>\u306f\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66Behavior Design Lab\uff08\u65e7Persuasive Technology Lab\uff09\u5275\u8a2d\u8005\u3067\u3042\u308a\u3001\u300c<a href=\"https:\/\/amzn.to\/4kikQXK\">\u7fd2\u6163\u8d85\u5927\u5168\uff1aTiny Habits<\/a>\u300d\u3084\u300c<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/foggs-behavior-model\/\">\u30d5\u30a9\u30c3\u30b0\u5f0f\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb\uff1a<\/a>Fogg Behavior Model\u300d\u3067\u77e5\u3089\u308c\u308b\u884c\u52d5\u79d1\u5b66\u8005\u3067\u3042\u308b\u3002<\/p>\n<p data-start=\"262\" data-end=\"430\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-33581\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/\u30ab\u30d7\u30c8\u30ed\u30b8.png\" alt=\"\" width=\"441\" height=\"441\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/\u30ab\u30d7\u30c8\u30ed\u30b8.png 1080w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/\u30ab\u30d7\u30c8\u30ed\u30b8-150x150.png 150w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/\u30ab\u30d7\u30c8\u30ed\u30b8-300x300.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/\u30ab\u30d7\u30c8\u30ed\u30b8-768x768.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/\u30ab\u30d7\u30c8\u30ed\u30b8-1024x1024.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/\u30ab\u30d7\u30c8\u30ed\u30b8-640x640.png 640w\" sizes=\"auto, (max-width: 441px) 100vw, 441px\" \/><\/p>\n<h3 data-start=\"516\" data-end=\"535\">\u30c7\u30b6\u30a4\u30f3\u3078\u306e\u6d3b\u7528\u6cd5\u3068\u4e8b\u4f8b<\/h3>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"537\" data-end=\"1043\">\n<thead data-start=\"537\" data-end=\"618\">\n<tr data-start=\"537\" data-end=\"618\">\n<th data-start=\"537\" data-end=\"562\" data-col-size=\"sm\">\u5fdc\u7528\u9818\u57df<\/th>\n<th data-start=\"562\" data-end=\"611\" data-col-size=\"sm\">\u6d3b\u7528\u65b9\u6cd5<\/th>\n<th data-start=\"611\" data-end=\"618\" data-col-size=\"sm\">\u5177\u4f53\u4f8b<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"711\" data-end=\"1043\">\n<tr data-start=\"711\" data-end=\"812\">\n<td data-start=\"711\" data-end=\"731\" data-col-size=\"sm\"><strong data-start=\"713\" data-end=\"728\">\u2460 \u5065\u5eb7\u4fc3\u9032\u30a2\u30d7\u30ea\u8a2d\u8a08<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"731\" data-end=\"771\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u98df\u4e8b\u3084\u904b\u52d5\u306e\u7fd2\u6163\u4ed8\u3051\u306b\u304a\u3044\u3066\u3001\u6bb5\u968e\u7684\u306a<strong data-start=\"19\" data-end=\"27\">\u30c8\u30ea\u30ac\u30fc<\/strong>\u30fb<strong data-start=\"28\" data-end=\"34\">\u5831\u916c<\/strong>\u3092\u8a2d\u7f6e\u3059\u308b\u3002<\/span><\/td>\n<td data-col-size=\"sm\" data-start=\"771\" data-end=\"812\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30b9\u30de\u30db\u3067\u300c\u6c34\u3092\u98f2\u3080\u300d\u7fd2\u6163\u3092\u4f5c\u308b\u305f\u3081\u306b\u3001\u901a\u77e5\uff0b\u9054\u6210\u8a18\u9332\uff0b\u79f0\u8cdb\u30e1\u30c3\u30bb\u30fc\u30b8\u3067\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a98\u5c0e\u3059\u308b\u3002<\/span><\/td>\n<\/tr>\n<tr data-start=\"813\" data-end=\"938\">\n<td data-start=\"813\" data-end=\"853\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"17\" data-is-last-node=\"\" data-is-only-node=\"\">\u2461 UX\uff0fUI\u30c7\u30b6\u30a4\u30f3\u6539\u5584<\/strong><\/span><\/td>\n<td data-start=\"853\" data-end=\"895\" data-col-size=\"sm\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30dc\u30bf\u30f3\uff0f\u30d0\u30ca\u30fc\u306a\u3069\u3078\u306e<strong data-start=\"11\" data-end=\"27\">\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3<\/strong>\u3092\u8a2d\u8a08\u3057\u3001\u30af\u30ea\u30c3\u30af\u3084\u64cd\u4f5c\u3092\u8a98\u5c0e\u3059\u308b\u3002<\/span><\/td>\n<td data-col-size=\"sm\" data-start=\"895\" data-end=\"938\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30e1\u30fc\u30eb\u914d\u4fe1\u30d5\u30a9\u30fc\u30e0\u3067\u300c\u30e1\u30fc\u30eb\u3092\u767b\u9332\u300d\u30af\u30ea\u30c3\u30af\u5f8c\u306b\u78ba\u8a8d\u30e1\u30c3\u30bb\u30fc\u30b8\uff0b\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u6848\u5185\u3092\u51fa\u3059\u3002<\/span><\/td>\n<\/tr>\n<tr data-start=\"939\" data-end=\"1043\">\n<td data-start=\"939\" data-end=\"958\" data-col-size=\"sm\"><strong data-start=\"941\" data-end=\"957\">\u2462 \u30b5\u30b9\u30c6\u30ca\u30d3\u30ea\u30c6\u30a3\u65bd\u7b56<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"958\" data-end=\"1000\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u3068\u793e\u4f1a\u7684\u8a3c\u660e\u306b\u3088\u308a\u884c\u52d5\u5909\u5bb9\u3092\u4fc3\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u300c\u4ed6\u306e90%\u306e\u4eba\u304c\u4f7f\u7528\u3057\u3066\u3044\u308b\u300d\u8868\u793a\u3092\u63b2\u8f09\u3002<\/span><\/td>\n<td data-col-size=\"sm\" data-start=\"1000\" data-end=\"1043\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u96fb\u6c17\u4f7f\u7528\u91cf\u304c\u591a\u3044\u6642\u306b\u300c\u4eca\u306a\u3089\u25ef\uff05OFF\u7bc0\u96fb\u4e2d\u3067\u3059\u300d\u3068\u901a\u77e5\u3092\u9001\u4fe1\u3002<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 data-start=\"1050\" data-end=\"1075\">\u300c\u3053\u306e\u5834\u9762\u3067\u4f7f\u3048\u308b\u304b\u306a\uff1f\u300d\u5177\u4f53\u30b7\u30fc\u30f3<\/h2>\n<p data-start=\"1077\" data-end=\"1099\"><strong data-start=\"1077\" data-end=\"1099\">\u5834\u9762\uff1aE\u30e9\u30fc\u30cb\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306e\u7d99\u7d9a\u652f\u63f4<\/strong><\/p>\n<ul data-start=\"1101\" data-end=\"1302\">\n<li data-start=\"1101\" data-end=\"1142\">\n<p data-start=\"1103\" data-end=\"1142\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"8\" data-is-only-node=\"\">\u554f\u984c\u8a8d\u8b58<\/strong>\uff1a\u300c\u5b66\u7fd2\u3092\u7d9a\u3051\u308b\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u7d9a\u304b\u306a\u3044\u300d\u3068\u96e2\u8131\u7387\u304c\u9ad8\u3044\u3002<\/span><\/p>\n<\/li>\n<li data-start=\"1143\" data-end=\"1302\">\n<p data-start=\"1145\" data-end=\"1164\"><strong data-start=\"1145\" data-end=\"1161\">captology\u9069\u7528\u4f8b<\/strong>\uff1a<\/p>\n<ul data-start=\"1167\" data-end=\"1302\">\n<li data-start=\"1167\" data-end=\"1210\">\n<p data-start=\"1169\" data-end=\"1210\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u6bce\u671d\u5b66\u7fd2\u6642\u9593\u306b <strong data-start=\"8\" data-end=\"18\">\u30d7\u30c3\u30b7\u30e5\u901a\u77e5<\/strong>\uff08\u30c8\u30ea\u30ac\u30fc\uff09\u3092\u9001\u308b<\/span><\/p>\n<\/li>\n<li data-start=\"1213\" data-end=\"1256\">\n<p data-start=\"1215\" data-end=\"1256\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u5b66\u7fd2\u5b8c\u4e86\u6642\u306b <strong data-start=\"7\" data-end=\"16\">\u30d0\u30c3\u30b8\u4ed8\u4e0e<\/strong>\uff08\u5831\u916c\uff09\u3057\u3001\u9032\u6357\u3092\u4e00\u89a7\u3067\u898b\u3048\u308b\u5316<\/span><\/p>\n<\/li>\n<li data-start=\"1259\" data-end=\"1302\">\n<p data-start=\"1261\" data-end=\"1302\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">SNS\u3067\u53cb\u4eba\u3068 <strong data-start=\"8\" data-end=\"17\">\u6210\u679c\u3092\u5171\u6709<\/strong>\u3057\u3001\u793e\u4f1a\u7684\u8a3c\u660e\u3092\u6d3b\u304b\u3059<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p data-start=\"1304\" data-end=\"1343\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u2192 \u30e6\u30fc\u30b6\u30fc\u3092\u81ea\u7136\u306b\u300c\u5b66\u7fd2\u884c\u52d5\u300d\u306b\u30ea\u30fc\u30c9\u3057\u3001<strong data-start=\"22\" data-end=\"38\">\u96e2\u8131\u3092\u6e1b\u3089\u3057\u7d99\u7d9a\u7387\u3092\u5411\u4e0a<\/strong>\u3055\u305b\u308b\u3002<\/span><\/p>\n<h2 data-start=\"1350\" data-end=\"1369\">\u8a2d\u8a08\u3067\u62bc\u3055\u3048\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8<\/h2>\n<ul>\n<li data-start=\"1373\" data-end=\"1453\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u52d5\u6a5f\uff08Motivation\uff09\uff0b\u80fd\u529b\uff08Ability\uff09\uff0b\u30c8\u30ea\u30ac\u30fc\uff08Trigger\uff09\u306e3\u8981\u7d20\u3092\u8a2d\u8a08\u3067\u6e80\u305f\u3059\u3079\u3057\uff08Fogg Behavior Model\uff09<\/span><\/li>\n<li data-start=\"1456\" data-end=\"1536\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"10\" data-is-only-node=\"\">\u502b\u7406\u6027\u306e\u62c5\u4fdd<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u5fd7\u3092\u5c0a\u91cd\u3057\u3001\u64cd\u4f5c\u7684\u306b\u306a\u308a\u3059\u304e\u306a\u3044\u3088\u3046\u914d\u616e\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002<\/span><\/li>\n<li data-start=\"1539\" data-end=\"1597\"><strong data-start=\"1539\" data-end=\"1550\">\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584<\/strong>\uff1aAB\u30c6\u30b9\u30c8\u3084\u884c\u52d5\u30ed\u30b0\u3092\u7528\u3044\u3066\u3001\u300c\u610f\u56f3\u3057\u305f\u884c\u52d5\u304c\u5897\u3048\u3066\u3044\u308b\u304b\u300d\u3092\u5b9a\u91cf\u8a55\u4fa1\u3057\u7d99\u7d9a\u7684\u306b\u6700\u9069\u5316\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>\u30ab\u30d7\u30c8\u30ed\u30b8\u306f\u3001<strong data-start=\"2074\" data-end=\"2110\">\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u901a\u3058\u3066\u4eba\u3005\u306e\u884c\u52d5\u3092\u3088\u308a\u826f\u3044\u65b9\u5411\u3078\u5c0e\u304f\u305f\u3081\u306e\u8a2d\u8a08\u601d\u60f3<\/strong>\u3067\u3042\u308b\u3002<br \/>\n\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3044\u3066\u306f\u3001<strong data-start=\"2134\" data-end=\"2206\">\u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u7406\u69cb\u9020\u3068\u884c\u52d5\u5909\u5bb9\u30e1\u30ab\u30cb\u30ba\u30e0\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u9069\u5207\u306a\u30c8\u30ea\u30ac\u30fc\u3084\u5831\u916c\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u7d99\u7d9a\u6027\u3084\u6210\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u601d\u60f3\u7684\u652f\u67f1<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/foggs-behavior-model\/\">\u30d5\u30a9\u30c3\u30b0\u5f0f\u6d88\u8cbb\u8005\u884c\u52d5\u30e2\u30c7\u30eb<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u4eba\u9593\u306e\u614b\u5ea6\u3084\u884c\u52d5\u3092\u5909\u3048\u308b\u65b9\u6cd5\u3092\u7814\u7a76\u3059\u308b\u5b66\u554f\u9818\u57df<\/p>\n","protected":false},"author":5,"featured_media":33582,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Captology","footnotes":""},"glossary-category":[22],"glossary_tag":[],"class_list":["post-29340","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-tools-frameworks-methodologies"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5909\u5bb9\u3092\u4fc3\u3059\u305f\u3081\u306e\u591a\u69d8\u306a\u4ed5\u7d44\u307f\u304c\u610f\u56f3\u7684\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u8aac\u5f97\u306e\u624b\u6bb5\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u308b\u3002\u3064\u307e\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"\u5927\u672c \u3042\u304b\u306d\"\/>\n\t<meta name=\"google-site-verification\" content=\"IHqL_lkv6btq_CmZRkt-d6ZwoMJOD2yLbg1nhOS9C4Y\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"ja_JP\" \/>\n\t\t<meta property=\"og:site_name\" content=\"UX TIMES\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u30ab\u30d7\u30c8\u30ed\u30b8 | UX TIMES\" \/>\n\t\t<meta property=\"og:description\" content=\"\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5909\u5bb9\u3092\u4fc3\u3059\u305f\u3081\u306e\u591a\u69d8\u306a\u4ed5\u7d44\u307f\u304c\u610f\u56f3\u7684\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u8aac\u5f97\u306e\u624b\u6bb5\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u308b\u3002\u3064\u307e\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/\" \/>\n\t\t<meta property=\"fb:app_id\" content=\"901045773353229\" \/>\n\t\t<meta property=\"fb:admins\" content=\"fb:\/\/profile\/729821903\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/\u30ab\u30d7\u30c8\u30ed\u30b8\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/\u30ab\u30d7\u30c8\u30ed\u30b8\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-06-25T14:50:05+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-06-25T14:50:05+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uxdaystokyo\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@uxdaystokyo\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u30ab\u30d7\u30c8\u30ed\u30b8 | UX TIMES\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5909\u5bb9\u3092\u4fc3\u3059\u305f\u3081\u306e\u591a\u69d8\u306a\u4ed5\u7d44\u307f\u304c\u610f\u56f3\u7684\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u8aac\u5f97\u306e\u624b\u6bb5\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u308b\u3002\u3064\u307e\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/\u30ab\u30d7\u30c8\u30ed\u30b8\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/captology\\\/#blogposting\",\"name\":\"\\u30ab\\u30d7\\u30c8\\u30ed\\u30b8 | UX TIMES\",\"headline\":\"\\u30ab\\u30d7\\u30c8\\u30ed\\u30b8\",\"author\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/author\\\/akaneohmoto\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/\\u30ab\\u30d7\\u30c8\\u30ed\\u30b8\\u30a2\\u30a4\\u30ad\\u30e3\\u30c3\\u30c1.png\",\"width\":1080,\"height\":1080},\"datePublished\":\"2025-06-25T23:50:05+09:00\",\"dateModified\":\"2025-06-25T23:50:05+09:00\",\"inLanguage\":\"ja\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/captology\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/captology\\\/#webpage\"},\"articleSection\":\"\\u30c4\\u30fc\\u30eb\\u30fb\\u30d5\\u30ec\\u30fc\\u30e0\\u30ef\\u30fc\\u30af\\u30fb\\u65b9\\u6cd5\\u8ad6\\u30fb\\u5206\\u985e\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/captology\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles#listItem\",\"position\":1,\"name\":\"TOP\",\"item\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/#listItem\",\"name\":\"UX\\u7528\\u8a9e\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/#listItem\",\"position\":2,\"name\":\"UX\\u7528\\u8a9e\",\"item\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary-category\\\/tools-frameworks-methodologies\\\/#listItem\",\"name\":\"\\u30c4\\u30fc\\u30eb\\u30fb\\u30d5\\u30ec\\u30fc\\u30e0\\u30ef\\u30fc\\u30af\\u30fb\\u65b9\\u6cd5\\u8ad6\\u30fb\\u5206\\u985e\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles#listItem\",\"name\":\"TOP\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary-category\\\/tools-frameworks-methodologies\\\/#listItem\",\"position\":3,\"name\":\"\\u30c4\\u30fc\\u30eb\\u30fb\\u30d5\\u30ec\\u30fc\\u30e0\\u30ef\\u30fc\\u30af\\u30fb\\u65b9\\u6cd5\\u8ad6\\u30fb\\u5206\\u985e\",\"item\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary-category\\\/tools-frameworks-methodologies\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/captology\\\/#listItem\",\"name\":\"\\u30ab\\u30d7\\u30c8\\u30ed\\u30b8\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/#listItem\",\"name\":\"UX\\u7528\\u8a9e\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/captology\\\/#listItem\",\"position\":4,\"name\":\"\\u30ab\\u30d7\\u30c8\\u30ed\\u30b8\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary-category\\\/tools-frameworks-methodologies\\\/#listItem\",\"name\":\"\\u30c4\\u30fc\\u30eb\\u30fb\\u30d5\\u30ec\\u30fc\\u30e0\\u30ef\\u30fc\\u30af\\u30fb\\u65b9\\u6cd5\\u8ad6\\u30fb\\u5206\\u985e\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/#organization\",\"name\":\"UX DAYS TOKYO\",\"description\":\"\\u4e16\\u754c\\u306eUX\\u3092\\u65e5\\u672c\\u3067\\u5b66\\u3076 | \\u30d6\\u30ed\\u30b0\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/\",\"telephone\":\"+818023325465\",\"foundingDate\":\"2015-03-15\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":1},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/logo-uxdt-595-235.png\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/captology\\\/#organizationLogo\",\"width\":595,\"height\":235,\"caption\":\"UX DAYS TOKYO\\u306e\\u30ed\\u30b4\"},\"image\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/captology\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/author\\\/akaneohmoto\\\/#author\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/author\\\/akaneohmoto\\\/\",\"name\":\"\\u5927\\u672c \\u3042\\u304b\\u306d\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/captology\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/09c03087f8e09ec96e924cf6bb9bb5b77f4cdc8440b92b458303f2f0b38f08bb?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"\\u5927\\u672c \\u3042\\u304b\\u306d\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/captology\\\/#webpage\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/captology\\\/\",\"name\":\"\\u30ab\\u30d7\\u30c8\\u30ed\\u30b8 | UX TIMES\",\"description\":\"\\u30e6\\u30fc\\u30b6\\u30fc\\u306e\\u884c\\u52d5\\u5909\\u5bb9\\u3092\\u4fc3\\u3059\\u305f\\u3081\\u306e\\u591a\\u69d8\\u306a\\u4ed5\\u7d44\\u307f\\u304c\\u610f\\u56f3\\u7684\\u306b\\u7d44\\u307f\\u8fbc\\u307e\\u308c\\u3001\\u30c6\\u30af\\u30ce\\u30ed\\u30b8\\u30fc\\u304c\\u8aac\\u5f97\\u306e\\u624b\\u6bb5\\u3068\\u3057\\u3066\\u6d3b\\u7528\\u3055\\u308c\\u308b\\u3002\\u3064\\u307e\",\"inLanguage\":\"ja\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/captology\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/author\\\/akaneohmoto\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/author\\\/akaneohmoto\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/\\u30ab\\u30d7\\u30c8\\u30ed\\u30b8\\u30a2\\u30a4\\u30ad\\u30e3\\u30c3\\u30c1.png\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/captology\\\/#mainImage\",\"width\":1080,\"height\":1080},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/captology\\\/#mainImage\"},\"datePublished\":\"2025-06-25T23:50:05+09:00\",\"dateModified\":\"2025-06-25T23:50:05+09:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/#website\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/\",\"name\":\"UX TIMES\",\"alternateName\":\"UX DAYS TOKYO\\u30d6\\u30ed\\u30b0\",\"description\":\"\\u4e16\\u754c\\u306eUX\\u3092\\u65e5\\u672c\\u3067\\u5b66\\u3076 | \\u30d6\\u30ed\\u30b0\",\"inLanguage\":\"ja\",\"publisher\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer',\"GTM-52787SH\");<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>\u30ab\u30d7\u30c8\u30ed\u30b8 | UX TIMES<\/title>\n\n","aioseo_head_json":{"title":"\u30ab\u30d7\u30c8\u30ed\u30b8 | UX TIMES","description":"\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5909\u5bb9\u3092\u4fc3\u3059\u305f\u3081\u306e\u591a\u69d8\u306a\u4ed5\u7d44\u307f\u304c\u610f\u56f3\u7684\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u8aac\u5f97\u306e\u624b\u6bb5\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u308b\u3002\u3064\u307e","canonical_url":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"IHqL_lkv6btq_CmZRkt-d6ZwoMJOD2yLbg1nhOS9C4Y","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/#blogposting","name":"\u30ab\u30d7\u30c8\u30ed\u30b8 | UX TIMES","headline":"\u30ab\u30d7\u30c8\u30ed\u30b8","author":{"@id":"https:\/\/uxdaystokyo.com\/articles\/author\/akaneohmoto\/#author"},"publisher":{"@id":"https:\/\/uxdaystokyo.com\/articles\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/\u30ab\u30d7\u30c8\u30ed\u30b8\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1.png","width":1080,"height":1080},"datePublished":"2025-06-25T23:50:05+09:00","dateModified":"2025-06-25T23:50:05+09:00","inLanguage":"ja","mainEntityOfPage":{"@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/#webpage"},"isPartOf":{"@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/#webpage"},"articleSection":"\u30c4\u30fc\u30eb\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u65b9\u6cd5\u8ad6\u30fb\u5206\u985e"},{"@type":"BreadcrumbList","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles#listItem","position":1,"name":"TOP","item":"https:\/\/uxdaystokyo.com\/articles","nextItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/#listItem","name":"UX\u7528\u8a9e"}},{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/#listItem","position":2,"name":"UX\u7528\u8a9e","item":"https:\/\/uxdaystokyo.com\/articles\/glossary\/","nextItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary-category\/tools-frameworks-methodologies\/#listItem","name":"\u30c4\u30fc\u30eb\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u65b9\u6cd5\u8ad6\u30fb\u5206\u985e"},"previousItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles#listItem","name":"TOP"}},{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary-category\/tools-frameworks-methodologies\/#listItem","position":3,"name":"\u30c4\u30fc\u30eb\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u65b9\u6cd5\u8ad6\u30fb\u5206\u985e","item":"https:\/\/uxdaystokyo.com\/articles\/glossary-category\/tools-frameworks-methodologies\/","nextItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/#listItem","name":"\u30ab\u30d7\u30c8\u30ed\u30b8"},"previousItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/#listItem","name":"UX\u7528\u8a9e"}},{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/#listItem","position":4,"name":"\u30ab\u30d7\u30c8\u30ed\u30b8","previousItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary-category\/tools-frameworks-methodologies\/#listItem","name":"\u30c4\u30fc\u30eb\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u65b9\u6cd5\u8ad6\u30fb\u5206\u985e"}}]},{"@type":"Organization","@id":"https:\/\/uxdaystokyo.com\/articles\/#organization","name":"UX DAYS TOKYO","description":"\u4e16\u754c\u306eUX\u3092\u65e5\u672c\u3067\u5b66\u3076 | \u30d6\u30ed\u30b0","url":"https:\/\/uxdaystokyo.com\/articles\/","telephone":"+818023325465","foundingDate":"2015-03-15","numberOfEmployees":{"@type":"QuantitativeValue","value":1},"logo":{"@type":"ImageObject","url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/logo-uxdt-595-235.png","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/#organizationLogo","width":595,"height":235,"caption":"UX DAYS TOKYO\u306e\u30ed\u30b4"},"image":{"@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/uxdaystokyo.com\/articles\/author\/akaneohmoto\/#author","url":"https:\/\/uxdaystokyo.com\/articles\/author\/akaneohmoto\/","name":"\u5927\u672c \u3042\u304b\u306d","image":{"@type":"ImageObject","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/09c03087f8e09ec96e924cf6bb9bb5b77f4cdc8440b92b458303f2f0b38f08bb?s=96&d=mm&r=g","width":96,"height":96,"caption":"\u5927\u672c \u3042\u304b\u306d"}},{"@type":"WebPage","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/#webpage","url":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/","name":"\u30ab\u30d7\u30c8\u30ed\u30b8 | UX TIMES","description":"\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5909\u5bb9\u3092\u4fc3\u3059\u305f\u3081\u306e\u591a\u69d8\u306a\u4ed5\u7d44\u307f\u304c\u610f\u56f3\u7684\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u8aac\u5f97\u306e\u624b\u6bb5\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u308b\u3002\u3064\u307e","inLanguage":"ja","isPartOf":{"@id":"https:\/\/uxdaystokyo.com\/articles\/#website"},"breadcrumb":{"@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/#breadcrumblist"},"author":{"@id":"https:\/\/uxdaystokyo.com\/articles\/author\/akaneohmoto\/#author"},"creator":{"@id":"https:\/\/uxdaystokyo.com\/articles\/author\/akaneohmoto\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/\u30ab\u30d7\u30c8\u30ed\u30b8\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1.png","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/#mainImage","width":1080,"height":1080},"primaryImageOfPage":{"@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/#mainImage"},"datePublished":"2025-06-25T23:50:05+09:00","dateModified":"2025-06-25T23:50:05+09:00"},{"@type":"WebSite","@id":"https:\/\/uxdaystokyo.com\/articles\/#website","url":"https:\/\/uxdaystokyo.com\/articles\/","name":"UX TIMES","alternateName":"UX DAYS TOKYO\u30d6\u30ed\u30b0","description":"\u4e16\u754c\u306eUX\u3092\u65e5\u672c\u3067\u5b66\u3076 | \u30d6\u30ed\u30b0","inLanguage":"ja","publisher":{"@id":"https:\/\/uxdaystokyo.com\/articles\/#organization"}}]},"og:locale":"ja_JP","og:site_name":"UX TIMES","og:type":"article","og:title":"\u30ab\u30d7\u30c8\u30ed\u30b8 | UX TIMES","og:description":"\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5909\u5bb9\u3092\u4fc3\u3059\u305f\u3081\u306e\u591a\u69d8\u306a\u4ed5\u7d44\u307f\u304c\u610f\u56f3\u7684\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u8aac\u5f97\u306e\u624b\u6bb5\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u308b\u3002\u3064\u307e","og:url":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/","fb:app_id":"901045773353229","fb:admins":"fb:\/\/profile\/729821903","og:image":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/\u30ab\u30d7\u30c8\u30ed\u30b8\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1.png","og:image:secure_url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/\u30ab\u30d7\u30c8\u30ed\u30b8\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1.png","og:image:width":1080,"og:image:height":1080,"article:published_time":"2025-06-25T14:50:05+00:00","article:modified_time":"2025-06-25T14:50:05+00:00","article:publisher":"https:\/\/www.facebook.com\/uxdaystokyo\/","twitter:card":"summary_large_image","twitter:site":"@uxdaystokyo","twitter:title":"\u30ab\u30d7\u30c8\u30ed\u30b8 | UX TIMES","twitter:description":"\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5909\u5bb9\u3092\u4fc3\u3059\u305f\u3081\u306e\u591a\u69d8\u306a\u4ed5\u7d44\u307f\u304c\u610f\u56f3\u7684\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u8aac\u5f97\u306e\u624b\u6bb5\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u308b\u3002\u3064\u307e","twitter:image":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/\u30ab\u30d7\u30c8\u30ed\u30b8\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1.png"},"aioseo_meta_data":{"post_id":"29340","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-05-16 01:21:23","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2023-09-15 10:50:14","updated":"2026-05-16 01:21:23"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/uxdaystokyo.com\/articles\" title=\"TOP\">TOP<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/\" title=\"UX\u7528\u8a9e\">UX\u7528\u8a9e<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary-category\/tools-frameworks-methodologies\/\" title=\"\u30c4\u30fc\u30eb\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u65b9\u6cd5\u8ad6\u30fb\u5206\u985e\">\u30c4\u30fc\u30eb\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u65b9\u6cd5\u8ad6\u30fb\u5206\u985e<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\t\u30ab\u30d7\u30c8\u30ed\u30b8\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"TOP","link":"https:\/\/uxdaystokyo.com\/articles"},{"label":"UX\u7528\u8a9e","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/"},{"label":"\u30c4\u30fc\u30eb\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u65b9\u6cd5\u8ad6\u30fb\u5206\u985e","link":"https:\/\/uxdaystokyo.com\/articles\/glossary-category\/tools-frameworks-methodologies\/"},{"label":"\u30ab\u30d7\u30c8\u30ed\u30b8","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/captology\/"}],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/29340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":5,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/29340\/revisions"}],"predecessor-version":[{"id":33583,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/29340\/revisions\/33583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/33582"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=29340"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=29340"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=29340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}