{"id":32578,"date":"2025-05-15T15:49:07","date_gmt":"2025-05-15T06:49:07","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=32578"},"modified":"2025-05-16T00:35:23","modified_gmt":"2025-05-15T15:35:23","slug":"loss-aversion-bias","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/loss-aversion-bias\/","title":{"rendered":"\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9"},"content":{"rendered":"<p class=\"\" data-start=\"54\" data-end=\"162\">1\u4e07\u5186\u3092\u5f97\u308b\u559c\u3073\u3088\u308a\u3082\u30011\u4e07\u5186\u3092\u5931\u3046\u82e6\u75db\u306e\u307b\u3046\u304c\u5927\u304d\u304f\u611f\u3058\u3089\u308c\u308b\u3068\u3044\u3046\u73fe\u8c61\u3092\u6307\u3059\u3002<\/p>\n<p class=\"\" data-start=\"164\" data-end=\"288\">\u3053\u306e\u6982\u5ff5\u306f\u3001\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\uff08Daniel Kahneman\uff09\u3068\u3001\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30f4\u30a7\u30eb\u30b9\u30ad\u30fc\uff08Amos Tversky\uff09\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u300c<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/prospect-theory\/\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6<\/a>\u300d\u306e\u4e2d\u6838\u7684\u8981\u7d20\u3067\u3042\u308b\u3002<\/p>\n<h2 data-start=\"164\" data-end=\"288\">\u63d0\u5531\u8005<\/h2>\n<ul data-start=\"306\" data-end=\"398\">\n<li class=\"\" data-start=\"306\" data-end=\"398\">\n<p class=\"\" data-start=\"308\" data-end=\"341\"><strong data-start=\"308\" data-end=\"339\">\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3<\/strong><\/p>\n<ul data-start=\"344\" data-end=\"398\">\n<li class=\"\" data-start=\"344\" data-end=\"366\">\n<p class=\"\" data-start=\"346\" data-end=\"366\">2002\u5e74\u306b\u30ce\u30fc\u30d9\u30eb\u7d4c\u6e08\u5b66\u8cde\u3092\u53d7\u8cde\u3002<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"width: 260px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large\" src=\"https:\/\/images.findagrave.com\/photos\/2024\/92\/268779735_ffaa921e-ef7b-4660-ac0b-6dc9182b7d41.jpeg?size=photos250\" alt=\"\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u753b\u50cf\" width=\"250\" height=\"268\" \/><p class=\"wp-caption-text\">\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3 \u5f15\u7528\u3000<a href=\"https:\/\/ja.findagrave.com\/\">https:\/\/ja.findagrave.com\/<\/a><\/p><\/div>\n<h2 data-start=\"597\" data-end=\"613\">\u30c7\u30b6\u30a4\u30f3\u3078\u306e\u6d3b\u7528\u65b9\u6cd5<\/h2>\n<p>\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u306f\u30c7\u30b6\u30a4\u30f3\u4e0a\u3067\u3082\u5229\u7528\u3067\u304d\u308b\u304c\u3001\u3042\u304f\u307e\u3067\u30ca\u30c3\u30b8\u3067\u306e\u5229\u7528\u3092\u30aa\u30b9\u30b9\u30e1\u3059\u308b\u3002<br \/>\n\u4ee5\u4e0b\u306b\u52b9\u679c\u3092\u4e57\u305b\u308b\u304c\u3001UX\u306e\u89b3\u70b9\u304b\u3089\u306f\u6c7a\u3057\u3066\u826f\u3044\u30c7\u30b6\u30a4\u30f3\u3067\u306f\u306a\u3044\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32964\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/05\/loss-aversion-bias-design.png\" alt=\"\" width=\"378\" height=\"356\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/05\/loss-aversion-bias-design.png 958w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/05\/loss-aversion-bias-design-300x283.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/05\/loss-aversion-bias-design-768x725.png 768w\" sizes=\"auto, (max-width: 378px) 100vw, 378px\" \/><\/p>\n<h4 class=\"\" data-start=\"615\" data-end=\"638\">\u25ce 1. \u8a98\u5c0e\u30fb\u9078\u629e\u80a2\u8a2d\u8a08\uff08<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nudge\/\">\u30ca\u30c3\u30b8<\/a>\uff09<\/h4>\n<p class=\"\" data-start=\"639\" data-end=\"664\">\u640d\u5931\u3092\u5f37\u8abf\u3059\u308b\u3053\u3068\u3067\u3001\u884c\u52d5\u5909\u5bb9\u3092\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<ul data-start=\"665\" data-end=\"722\">\n<li class=\"\" data-start=\"665\" data-end=\"722\">\n<p class=\"\" data-start=\"667\" data-end=\"722\">\u4f8b\uff1a\u300c\u3053\u306e\u6a5f\u4f1a\u3092\u9003\u3059\u3068\u3007\u3007\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u5931\u3044\u307e\u3059\u300d\u3068\u3044\u3063\u305f\u6587\u8a00<\/p>\n<\/li>\n<\/ul>\n<h4 class=\"\" data-start=\"724\" data-end=\"743\">\u25ce 2. \u30d5\u30a9\u30fc\u30e0\u306e\u96e2\u8131\u9632\u6b62<\/h4>\n<p class=\"\" data-start=\"744\" data-end=\"775\">\u9014\u4e2d\u3067\u3084\u3081\u308b\u3053\u3068\u3067\u300c\u640d\u3092\u3059\u308b\u300d\u5370\u8c61\u3092\u4e0e\u3048\u308b\u3068\u3001\u5b8c\u4e86\u7387\u304c\u4e0a\u304c\u308b\u3002<\/p>\n<ul data-start=\"776\" data-end=\"817\">\n<li class=\"\" data-start=\"776\" data-end=\"817\">\n<p class=\"\" data-start=\"778\" data-end=\"817\">\u4f8b\uff1a\u300c\u3053\u3053\u307e\u3067\u5165\u529b\u3057\u305f\u5185\u5bb9\u306f\u4fdd\u5b58\u3055\u308c\u307e\u305b\u3093\u300d\u3068\u660e\u8a18\u3059\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7387\u304c\u9ad8\u307e\u308b\u3002<\/p>\n<\/li>\n<\/ul>\n<h4 class=\"\" data-start=\"819\" data-end=\"841\">\u25ce 3. \u6709\u6599\u30d7\u30e9\u30f3\u3078\u306e\u30a2\u30c3\u30d7\u30bb\u30eb<\/h4>\n<p class=\"\" data-start=\"842\" data-end=\"870\">\u7121\u6599\u30d7\u30e9\u30f3\u3067\u5f97\u3089\u308c\u3066\u3044\u305f\u6a5f\u80fd\u304c\u5931\u308f\u308c\u308b\u53ef\u80fd\u6027\u3092\u63d0\u793a\u3059\u308b\u3002<\/p>\n<ul data-start=\"871\" data-end=\"899\">\n<li class=\"\" data-start=\"871\" data-end=\"899\">\n<p class=\"\" data-start=\"873\" data-end=\"899\">\u4f8b\uff1a\u300c\u3053\u306e\u307e\u307e\u3067\u306fXX\u6a5f\u80fd\u304c\u3054\u5229\u7528\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u300d<\/p>\n<\/li>\n<\/ul>\n<h4 class=\"\" data-start=\"901\" data-end=\"922\">\u25ce 4. \u30e6\u30fc\u30b6\u30fc\u306e\u7d99\u7d9a\u7387\u306e\u5411\u4e0a<\/h4>\n<p class=\"\" data-start=\"923\" data-end=\"941\">\u7d99\u7d9a\u306e\u4fa1\u5024\u3092\u300c\u5931\u3046\u30ea\u30b9\u30af\u300d\u3067\u4f1d\u3048\u308b\u3002<\/p>\n<ul data-start=\"942\" data-end=\"968\">\n<li class=\"\" data-start=\"942\" data-end=\"968\">\n<p class=\"\" data-start=\"944\" data-end=\"968\">\u4f8b\uff1a\u300c\u7d9a\u3051\u306a\u3051\u308c\u3070\u3001\u3053\u308c\u307e\u3067\u306e\u8a18\u9332\u304c\u5931\u308f\u308c\u307e\u3059\u300d<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"975\" data-end=\"987\">\u5177\u4f53\u7684\u306a\u4e8b\u4f8b<\/h3>\n<h4 class=\"\" data-start=\"989\" data-end=\"1013\">\u25a0 Duolingo\uff08\u8a9e\u5b66\u5b66\u7fd2\u30a2\u30d7\u30ea\uff09<\/h4>\n<ul data-start=\"1014\" data-end=\"1081\">\n<li class=\"\" data-start=\"1014\" data-end=\"1081\">\n<p class=\"\" data-start=\"1016\" data-end=\"1081\">\u9023\u7d9a\u5b66\u7fd2\u65e5\u6570\u304c\u300c\u30b9\u30c8\u30ea\u30fc\u30af\u300d\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u3001\u7d99\u7d9a\u3092\u9014\u5207\u308c\u3055\u305b\u308b\u3068\u8b66\u544a\u304c\u51fa\u308b\u3002\u3053\u308c\u306f\u300c\u52aa\u529b\u304c\u5931\u308f\u308c\u308b\u300d\u3068\u3044\u3046\u5fc3\u7406\u304c\u50cd\u304f\u3002<\/p>\n<\/li>\n<\/ul>\n<h4 class=\"\" data-start=\"1083\" data-end=\"1100\">\u25a0 Amazon\u30d7\u30e9\u30a4\u30e0<\/h4>\n<ul data-start=\"1101\" data-end=\"1170\">\n<li class=\"\" data-start=\"1101\" data-end=\"1170\">\n<p class=\"\" data-start=\"1103\" data-end=\"1170\">\u300c\u3007\u3007\u65e5\u4ee5\u5185\u306b\u89e3\u7d04\u3057\u306a\u3051\u308c\u3070\u8ab2\u91d1\u958b\u59cb\u300d\u3068\u3044\u3046\u8868\u73fe\u3088\u308a\u3082\u3001\u300c\u7121\u6599\u671f\u9593\u304c\u7d42\u4e86\u3059\u308b\u3068\u7279\u5178\u304c\u5931\u308f\u308c\u307e\u3059\u300d\u3068\u3044\u3046\u8868\u73fe\u306e\u307b\u3046\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u5f37\u304f\u50cd\u304f\u3002<\/p>\n<\/li>\n<\/ul>\n<h4 class=\"\" data-start=\"1172\" data-end=\"1189\">\u25a0 e\u30b3\u30de\u30fc\u30b9\u306e\u5728\u5eab\u8868\u793a<\/h4>\n<ul data-start=\"1190\" data-end=\"1255\">\n<li class=\"\" data-start=\"1190\" data-end=\"1255\">\n<p class=\"\" data-start=\"1192\" data-end=\"1255\">\u300c\u6b8b\u308a\u308f\u305a\u304b\u300d\u3084\u300c\u672c\u65e5\u4e2d\u306b\u6ce8\u6587\u3057\u306a\u3044\u3068\u660e\u65e5\u306b\u306f\u58f2\u308a\u5207\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u300d\u306a\u3069\u3001\u4eca\u3059\u3050\u8cb7\u308f\u306a\u3044\u3068\u640d\u3092\u3059\u308b\u611f\u899a\u3092\u523a\u6fc0\u3057\u3066\u8cfc\u8cb7\u3092\u4fc3\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n<h2 class=\"\" data-start=\"996\" data-end=\"1015\">\u305d\u306e\u4ed6\uff1a\u65e5\u5e38\u751f\u6d3b\u306e\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9<\/h2>\n<p>\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u3067\u3001\u81ea\u7136\u3068\u884c\u52d5\u304c\u5909\u308f\u3063\u3066\u3057\u307e\u3046\u3002<br \/>\n\u666e\u6bb5\u306e\u751f\u6d3b\u3067\u30d0\u30a4\u30a2\u30b9\u306b\u5de6\u53f3\u3055\u308c\u306a\u3044\u5834\u9762\u3092\u7406\u89e3\u3059\u308b\u3068\u884c\u52d5\u3092\u5909\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3082\u77e5\u308c\u306a\u3044\u3002<\/p>\n<h3 data-start=\"677\" data-end=\"700\">\u52c9\u5f37\u4f1a\u30fb\u5b66\u7fd2\u306b\u304a\u3051\u308b\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9<\/h3>\n<h3 class=\"\" data-start=\"702\" data-end=\"727\">1. <strong data-start=\"709\" data-end=\"727\">\u308f\u304b\u3089\u306a\u3044\u3053\u3068\u3092\u8cea\u554f\u3067\u304d\u306a\u3044<\/strong><\/h3>\n<ul>\n<li data-start=\"730\" data-end=\"769\">\u300c\u7684\u5916\u308c\u306a\u3053\u3068\u3092\u8a00\u3063\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u306a\u3044\u300d\u3068\u3044\u3046\u4e0d\u5b89\u304c\u3001\u640d\u5931\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u308b\u3002<\/li>\n<li data-start=\"772\" data-end=\"788\">\u7d50\u679c\u3001\u5b66\u7fd2\u306e\u6a5f\u4f1a\u3092\u9003\u3057\u3066\u3057\u307e\u3046\u3002<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"790\" data-end=\"814\">2. <strong data-start=\"797\" data-end=\"814\">\u65b0\u3057\u3044\u5b66\u7fd2\u30b9\u30bf\u30a4\u30eb\u3092\u907f\u3051\u308b<\/strong><\/h3>\n<ul>\n<li data-start=\"817\" data-end=\"860\">\u4eca\u306e\u3084\u308a\u65b9\u3092\u5909\u3048\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3053\u308c\u307e\u3067\u306e\u52aa\u529b\u304c\u7121\u99c4\u306b\u306a\u308b\uff08\u3068\u611f\u3058\u308b\uff09\u3053\u3068\u3092\u907f\u3051\u305f\u3044\u3002<\/li>\n<li data-start=\"863\" data-end=\"892\">\u4f8b\uff1a\u624b\u66f8\u304d\u30ce\u30fc\u30c8\u6d3e\u304c\u30c7\u30b8\u30bf\u30eb\u5b66\u7fd2\u306b\u5207\u308a\u66ff\u3048\u308b\u306e\u3092\u305f\u3081\u3089\u3046\u3002<\/li>\n<\/ul>\n<h3 data-start=\"92\" data-end=\"113\">\u30b9\u30dd\u30fc\u30c4\u306b\u304a\u3051\u308b\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9<\/h3>\n<h3 class=\"\" data-start=\"115\" data-end=\"136\">1. <strong data-start=\"122\" data-end=\"136\">\u300c\u52dd\u3061\u3092\u5b88\u308b\u300d\u30d7\u30ec\u30fc<\/strong><\/h3>\n<ul>\n<li data-start=\"139\" data-end=\"163\">\u8a66\u5408\u3067\u30ea\u30fc\u30c9\u3057\u3066\u3044\u308b\u30c1\u30fc\u30e0\u304c\u3001\u6025\u306b\u5b88\u5099\u7684\u306b\u306a\u308b\u3002<\/li>\n<li data-start=\"166\" data-end=\"203\">\u30ea\u30b9\u30af\u3092\u53d6\u308b\u3088\u308a\u3082\u3001\u300c\u4eca\u306e\u30ea\u30fc\u30c9\u3092\u5931\u3044\u305f\u304f\u306a\u3044\u300d\u3068\u3044\u3046\u6c17\u6301\u3061\u304c\u512a\u5148\u3055\u308c\u308b\u3002<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"205\" data-end=\"227\">2. <strong data-start=\"212\" data-end=\"227\">\u30da\u30ca\u30eb\u30c6\u30a3\u30ad\u30c3\u30af\u306e\u9078\u629e<\/strong><\/h3>\n<ul data-start=\"228\" data-end=\"292\">\n<li class=\"\" data-start=\"228\" data-end=\"292\">\n<p class=\"\" data-start=\"230\" data-end=\"292\">\u30b5\u30c3\u30ab\u30fc\u306ePK\u3067\u306f\u3001\u300c\u5931\u6557\u3057\u3066\u30c1\u30fc\u30e0\u306b\u8ff7\u60d1\u3092\u304b\u3051\u305f\u304f\u306a\u3044\u300d\u3068\u3044\u3046\u640d\u5931\u56de\u907f\u304c\u30d7\u30ec\u30c3\u30b7\u30e3\u30fc\u3068\u306a\u308a\u3001\u5b9a\u756a\u306e\u30b3\u30fc\u30b9\u3092\u9078\u3076\u50be\u5411\u304c\u3042\u308b\u3002<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"294\" data-end=\"317\">3. <strong data-start=\"301\" data-end=\"317\">\u9078\u624b\u306e\u4ea4\u4ee3\u3092\u305f\u3081\u3089\u3046\u76e3\u7763<\/strong><\/h3>\n<ul data-start=\"318\" data-end=\"368\">\n<li class=\"\" data-start=\"318\" data-end=\"368\">\n<p class=\"\" data-start=\"320\" data-end=\"368\">\u4ea4\u4ee3\u306b\u3088\u3063\u3066\u72b6\u6cc1\u304c\u60aa\u304f\u306a\u308b\u30ea\u30b9\u30af\uff08\uff1d\u640d\u5931\uff09\u3092\u907f\u3051\u3088\u3046\u3068\u3057\u3001\u660e\u3089\u304b\u306b\u75b2\u308c\u3066\u3044\u3066\u3082\u9078\u624b\u4ea4\u4ee3\u304c\u9045\u308c\u308b\u3002<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"375\" data-end=\"394\">\u6295\u8cc7\u306b\u304a\u3051\u308b\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9<\/h3>\n<h3 class=\"\" data-start=\"396\" data-end=\"419\">1. <strong data-start=\"403\" data-end=\"419\">\u542b\u307f\u640d\u306e\u682a\u3092\u58f2\u308c\u306a\u3044\u5fc3\u7406<\/strong><\/h3>\n<ul>\n<li data-start=\"422\" data-end=\"451\">\u640d\u3092\u78ba\u5b9a\u3055\u305b\u308b\u306e\u304c\u6016\u304f\u3066\u3001\u300c\u56de\u5fa9\u3059\u308b\u304b\u3082\u300d\u3068\u671f\u5f85\u3057\u7d9a\u3051\u308b\u3002<\/li>\n<li data-start=\"454\" data-end=\"490\">\u640d\u5931\u3092\u78ba\u5b9a\u3059\u308b\u3088\u308a\u3082\u300c\u4eca\u6301\u3063\u3066\u3044\u308b\u682a\u3092\u624b\u653e\u3057\u305f\u304f\u306a\u3044\u300d\u3068\u3044\u3046\u5fc3\u7406\u304c\u50cd\u304f\u3002<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"492\" data-end=\"512\">2. <strong data-start=\"499\" data-end=\"512\">\u5229\u76ca\u78ba\u5b9a\u304c\u65e9\u3059\u304e\u308b<\/strong><\/h3>\n<ul>\n<li data-start=\"515\" data-end=\"536\">\u5c11\u3057\u3067\u3082\u5229\u76ca\u304c\u51fa\u308b\u3068\u3059\u3050\u306b\u58f2\u5374\u3057\u3066\u3057\u307e\u3046\u3002<\/li>\n<li data-start=\"539\" data-end=\"574\">\u300c\u5229\u76ca\u3092\u5931\u3044\u305f\u304f\u306a\u3044\u300d\u6c17\u6301\u3061\u304c\u3001\u9577\u671f\u7684\u306b\u4f38\u3070\u305b\u308b\u53ef\u80fd\u6027\u3092\u6f70\u3057\u3066\u3057\u307e\u3046\u3002<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"576\" data-end=\"601\">3. <strong data-start=\"583\" data-end=\"601\">\u6295\u8cc7\u5546\u54c1\u3078\u306e\u904e\u5270\u306a\u30ea\u30b9\u30af\u56de\u907f<\/strong><\/h3>\n<ul>\n<li data-start=\"604\" data-end=\"638\">\u904e\u53bb\u306b\u640d\u5931\u3092\u7d4c\u9a13\u3057\u305f\u3053\u3068\u3067\u3001\u5c06\u6765\u306e\u30c1\u30e3\u30f3\u30b9\uff08\u5229\u76ca\uff09\u3092\u9003\u3059\u3053\u3068\u304c\u3042\u308b\u3002<\/li>\n<li data-start=\"641\" data-end=\"670\">\u65b0\u3057\u3044\u6295\u8cc7\u6a5f\u4f1a\u306b\u5bfe\u3057\u3066\u300c\u640d\u3059\u308b\u304b\u3082\u300d\u3068\u3044\u3046\u6050\u308c\u304c\u5148\u306b\u7acb\u3064\u3002<\/li>\n<\/ul>\n<h2 class=\"\" data-start=\"996\" data-end=\"1015\">\u640d\u5931\u56de\u907f\u4f8b<\/h2>\n<ul>\n<li data-start=\"1019\" data-end=\"1060\"><strong data-start=\"1019\" data-end=\"1037\">\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u3092\u6368\u3066\u3089\u308c\u306a\u3044<\/strong>\uff1a\u300c\u305b\u3063\u304b\u304f\u8caf\u3081\u305f\u306e\u306b\u2026\u300d\u3068\u3044\u3046\u6c17\u6301\u3061\u304c\u50cd\u304f\u3002<\/li>\n<li data-start=\"1063\" data-end=\"1110\"><strong data-start=\"1063\" data-end=\"1078\">\u30b5\u30d6\u30b9\u30af\u3092\u3084\u3081\u3089\u308c\u306a\u3044<\/strong>\uff1a\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3063\u3066\u3044\u306a\u304f\u3066\u3082\u300c\u3084\u3081\u305f\u3089\u7279\u5178\u304c\u306a\u304f\u306a\u308b\u300d\u3068\u611f\u3058\u308b\u3002<\/li>\n<li data-start=\"1113\" data-end=\"1164\"><strong data-start=\"1113\" data-end=\"1129\">\u6642\u9593\u3092\u304b\u3051\u305f\u304b\u3089\u3068\u7d9a\u3051\u308b<\/strong>\uff1a\u3044\u308f\u3086\u308b\u300c\u30b3\u30f3\u30b3\u30eb\u30c9\u52b9\u679c\uff08\u30b5\u30f3\u30af\u30b3\u30b9\u30c8\uff09\u300d\u3082\u640d\u5931\u56de\u907f\u306e\u4e00\u5f62\u614b\u3067\u3042\u308b\u3002<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1171\" data-end=\"1271\">\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u306f<strong>\u300c\u3084\u3081\u308b\u300d\u300c\u5207\u308a\u66ff\u3048\u308b\u300d\u300c\u65b0\u3057\u3044\u3053\u3068\u3092\u59cb\u3081\u308b\u300d\u3068\u3044\u3063\u305f\u30c1\u30e3\u30ec\u30f3\u30b8\u3059\u308b\u884c\u52d5\u3092\u59a8\u3052\u308b\u975e\u5e38\u306b\u5f37\u529b\u306a\u5fc3\u7406<\/strong>\u3067\u3042\u308b\u3002\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u3092\u7406\u89e3\u3057\u3001<strong>\u610f\u8b58\u7684\u306b\u884c\u52d5\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u67d4\u8edf\u3067\u524d\u5411\u304d\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308b<\/strong>\u3002<\/p>\n<h2 data-start=\"1171\" data-end=\"1271\">\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/deceptive-design\/\">\u30c7\u30a3\u30bb\u30d7\u30c6\u30a3\u30d6\u30c7\u30b6\u30a4\u30f3<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/dark-pattern\/\">\u30c0\u30fc\u30af\u30d1\u30bf\u30fc\u30f3<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/status-quo-bias\/\">\u73fe\u72b6\u7dad\u6301\u30d0\u30a4\u30a2\u30b9<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4eba\u306f\u5229\u76ca\u3092\u5f97\u308b\u3053\u3068\u3088\u308a\u3082\u3001\u540c\u7b49\u306e\u640d\u5931\u3092\u907f\u3051\u308b\u3053\u3068\u306e\u307b\u3046\u306b\u5f37\u304f\u53cd\u5fdc\u3059\u308b\u3068\u3044\u3046\u5fc3\u7406\u7684\u50be\u5411<\/p>\n","protected":false},"author":5,"featured_media":32617,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"loss aversion \/ Loss Aversion Bias","footnotes":""},"glossary-category":[21],"glossary_tag":[],"class_list":["post-32578","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-psychology-behavioraleconomics-brain-science"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/32578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/5"}],"version-history":[{"count":14,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/32578\/revisions"}],"predecessor-version":[{"id":32971,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/32578\/revisions\/32971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/32617"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=32578"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=32578"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=32578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}