{"id":33104,"date":"2025-06-23T11:12:36","date_gmt":"2025-06-23T02:12:36","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=33104"},"modified":"2025-06-24T15:46:10","modified_gmt":"2025-06-24T06:46:10","slug":"goals-signals-metrics","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/goals-signals-metrics\/","title":{"rendered":"\u30b4\u30fc\u30eb\u30b7\u30b0\u30ca\u30eb\u30e1\u30c8\u30ea\u30c3\u30af\u30b9"},"content":{"rendered":"<p>Google\u767a\u306e\u65b9\u6cd5\u8ad6\u3068\u3057\u3066\u77e5\u3089\u308c\u3001\u300cHEART\u300d\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u7d44\u307f\u5408\u308f\u305b\u3066UX\u3084\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306e\u53ef\u8996\u5316\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u3002GSM\u3068\u7565\u3055\u308c\u308b\u3002<\/p>\n<p data-start=\"274\" data-end=\"386\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u672c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f<strong data-start=\"9\" data-end=\"28\">Google\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u30c1\u30fc\u30e0<\/strong>\u306b\u3088\u3063\u3066\u958b\u767a\u3055\u308c\u305f\u3082\u306e\u3067\u3042\u308b\u3002<\/span><\/p>\n<p data-start=\"274\" data-end=\"386\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u5f62\u5f0f\u3068\u3057\u3066\u306fSrinivas Pillay\u3084Kerry Rodden\u3089\u304c\u304b\u304b\u308f\u3063\u305f\u300cHEART\u300d\u306b\u7d9a\u304f\u30d7\u30ed\u30bb\u30b9\u3068\u3057\u3066\u3001<strong data-start=\"102\" data-end=\"123\">Design Sprint Kit<\/strong>\u306a\u3069\u516c\u5f0f\u8cc7\u6599\u306b\u3082\u63a1\u7528\u3055\u308c\u3066\u3044\u308b<\/span>\u3002<br \/>\n\u660e\u78ba\u306a\u500b\u4eba\u540d\u306f\u5c11\u306a\u3044\u304c\u3001Google\u5185\u90e8\u3067\u5b9f\u8df5\u3068\u666e\u53ca\u304c\u884c\u308f\u308c\u305f\u624b\u6cd5\u3067\u3042\u308b\u3002<\/p>\n<p data-start=\"274\" data-end=\"386\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33518\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/goalssignalsmetrics-1-1024x1024.png\" alt=\"\" width=\"472\" height=\"472\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/goalssignalsmetrics-1-1024x1024.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/goalssignalsmetrics-1-150x150.png 150w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/goalssignalsmetrics-1-300x300.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/goalssignalsmetrics-1-768x768.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/goalssignalsmetrics-1.png 1080w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/goalssignalsmetrics-1-640x640.png 640w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/p>\n<h2 data-start=\"393\" data-end=\"413\">\u30c7\u30b6\u30a4\u30f3\u3078\u306e\u5fdc\u7528\u3068\u5177\u4f53\u4e8b\u4f8b<\/h2>\n<h3 data-start=\"415\" data-end=\"438\">1. \u65b0\u6a5f\u80fd\u30ea\u30ea\u30fc\u30b9\u6642\u306eKPI\u8a2d\u8a08<\/h3>\n<ul>\n<li data-start=\"441\" data-end=\"475\"><strong data-start=\"441\" data-end=\"448\">\u30b4\u30fc\u30eb<\/strong>\uff1a\u300c\u3053\u306e\u6a5f\u80fd\u3067\u521d\u56de\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u300d<\/li>\n<li data-start=\"478\" data-end=\"517\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"8\" data-is-only-node=\"\">\u30b7\u30b0\u30ca\u30eb<\/strong>\uff1a\u300c\u521d\u56de\u767b\u9332\u5b8c\u4e86\u5f8c24\u6642\u9593\u4ee5\u5185\u306b\u30e6\u30fc\u30b6\u30fc\u64cd\u4f5c\u304c\u3042\u308b\u300d\u300c\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u5b8c\u4e86\u7387\u304c\u9ad8\u3044\u300d<\/span><\/li>\n<li data-start=\"520\" data-end=\"557\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"9\" data-is-only-node=\"\">\u30e1\u30c8\u30ea\u30af\u30b9<\/strong>\uff1a\u300c24\u6642\u9593\u4ee5\u5185\u30a2\u30af\u30c6\u30a3\u30d6\u7387 60\uff05\u300d\u300c\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u5b8c\u4e86\u7387 80\uff05\u300d\u3092\u8a2d\u5b9a\u3057\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306b\u8868\u793a\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n<h3 data-start=\"559\" data-end=\"582\">2. UX\u6539\u5584\u65bd\u7b56\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u6c7a\u5b9a<\/h3>\n<ul>\n<li data-start=\"585\" data-end=\"624\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"7\" data-is-only-node=\"\">\u30b4\u30fc\u30eb<\/strong>\uff1a\u300c\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\uff08Happiness\uff09\u3092\u9ad8\u3081\u308b\u300d<\/span><\/li>\n<li data-start=\"627\" data-end=\"666\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"8\" data-is-only-node=\"\">\u30b7\u30b0\u30ca\u30eb<\/strong>\uff1a\u300cNPS\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u30b3\u30e1\u30f3\u30c8\u300d\u300c\u30d8\u30eb\u30d7\u30dc\u30bf\u30f3\u306e\u5229\u7528\u6e1b\u5c11\u300d<\/span><\/li>\n<li data-start=\"669\" data-end=\"706\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"9\" data-is-only-node=\"\">\u30e1\u30c8\u30ea\u30af\u30b9<\/strong>\uff1a\u300cNPS\uff0b\u30b3\u30e1\u30f3\u30c8\u7387\u300d\u300c\u30d8\u30eb\u30d7\u30af\u30ea\u30c3\u30af\u7387\u306e\u6708\u6b21\u5909\u5316\u300d\u3092\u8ffd\u3046\u3002<\/span><\/li>\n<\/ul>\n<h3 data-start=\"708\" data-end=\"735\">3. \u5e30\u7d50-driven \u306e\u30c1\u30fc\u30e0\u5408\u610f\u5f62\u6210<\/h3>\n<p data-start=\"736\" data-end=\"775\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30c1\u30fc\u30e0\u5168\u54e1\u3067\u300c\u30b4\u30fc\u30eb\u2192\u30b7\u30b0\u30ca\u30eb\u2192\u30e1\u30c8\u30ea\u30af\u30b9\u300d\u306e\u4e00\u9023\u3092\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u5f62\u5f0f\u3067\u69cb\u7bc9\u3057\u3001\u300c\u6570\u5024\u3088\u308a\u5148\u306b\u30b4\u30fc\u30eb\u3092\u63c3\u3048\u308b\u300d\u6587\u5316\u3092\u91b8\u6210\u3002<\/span><\/p>\n<h2 data-start=\"782\" data-end=\"807\">\u300c\u3053\u306e\u5834\u9762\u306b\u4f7f\u3048\u308b\u304b\u306a\uff1f\u300d\u30b7\u30fc\u30f3\u3068\u4e8b\u4f8b<\/h2>\n<p data-start=\"809\" data-end=\"871\"><strong data-start=\"809\" data-end=\"816\">\u30b7\u30fc\u30f3<\/strong>\uff1a\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f7f\u3063\u305f\u30d7\u30ed\u30c0\u30af\u30c8\u6539\u5584\u4f1a\u8b70\u306b\u304a\u3044\u3066\u3001\u300cCTR\u304c\u5897\u3048\u305f\u304b\u3089\u6210\u529f\u300d\u3068\u3060\u3051\u5224\u65ad\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u5834\u9762\u3002<\/p>\n<ul data-start=\"873\" data-end=\"956\">\n<li data-start=\"873\" data-end=\"956\">\n<p data-start=\"875\" data-end=\"956\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"7\" data-is-only-node=\"\">\u6539\u5584\u4f8b<\/strong>\uff1a\u300cCTR\u5897\u52a0\u306fQ\uff08\u30b7\u30b0\u30ca\u30eb\uff09\u3067\u3042\u308a\u3001P\uff08UI\u6539\u5584\uff09\u304c\u552f\u4e00\u306e\u8981\u56e0\u3068\u306f\u9650\u3089\u306a\u3044\u300d\u3068\u6ce8\u610f\u3057\u3001<\/span><br \/>\n<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u300cA\/B\u30c6\u30b9\u30c8\u5b9f\u65bd \u2192 UI\u6539\u5584\u524d\u5f8c\u3067\u6bd4\u8f03\u300d\u307e\u3067\u306e\u6d41\u308c\u3092\u8a2d\u8a08\u3057\u3001**\u30b4\u30fc\u30eb\u306b\u5373\u3057\u305f\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u7528\u610f\u3059\u308b\uff08\u4f8b\uff1aCTR\uff0b\u96e2\u8131\u7387\uff0b\u7d99\u7d9a\u7387\uff09**\u3053\u3068\u3067\u8b70\u8ad6\u306e\u5b89\u5b9a\u5316\u3068\u52b9\u679c\u6e2c\u5b9a\u3092\u652f\u63f4\u3002<\/span><\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"963\" data-end=\"983\">GSM\u6d3b\u7528\u3067\u6ce8\u610f\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8<\/h2>\n<ul>\n<li data-start=\"987\" data-end=\"1067\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"14\" data-is-only-node=\"\">\u30b4\u30fc\u30eb\u306f\u30a2\u30a6\u30c8\u30ab\u30e0\u578b<\/strong>\uff08\u4f8b\uff1a\u56de\u904a\u7387\u5411\u4e0a\u306a\u3069\u5b9a\u91cf\u3068\u76ee\u7684\u304c\u4e00\u81f4\u3059\u308b\u3082\u306e\uff09\u3068\u3057\u3001\u5358\u306a\u308b\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\uff08\u4f8b\uff1a\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09\u306b\u3068\u3069\u3081\u306a\u3044\u3002<\/span><\/li>\n<li data-start=\"1070\" data-end=\"1102\"><strong data-start=\"1070\" data-end=\"1086\">\u30b7\u30b0\u30ca\u30eb\u306f\u89b3\u5bdf\u53ef\u80fd\u306a\u884c\u52d5<\/strong>\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u614b\u5ea6\u3067\u3042\u308b\u3053\u3068\u3002<\/li>\n<li data-start=\"1105\" data-end=\"1185\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><strong data-start=\"0\" data-end=\"21\" data-is-only-node=\"\">\u30e1\u30c8\u30ea\u30af\u30b9\u306f\u6570\u5024\u5316\u53ef\u80fd\u304b\u3064\u671f\u9650\u4ed8\u304d<\/strong>\uff08\u4f8b\uff1a\u300c\u25ef\u6708\u307e\u3067\u306b\u25ef\uff05\u6539\u5584\u300d\uff09\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/li>\n<li data-start=\"1188\" data-end=\"1233\"><strong data-start=\"1188\" data-end=\"1209\">HEART\u7b49\u306e\u30ab\u30c6\u30b4\u30ea\u3068\u7d44\u307f\u5408\u308f\u305b<\/strong>\u3066\u3001\u8907\u6570\u8996\u70b9\u304b\u3089\u306e\u8a55\u4fa1\u8ef8\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3068\u3088\u308a\u6709\u52b9\u3002<\/li>\n<\/ul>\n<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-62\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e3f64e26-0b4e-4f01-88ca-459e292fe5c6\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light\">\n<p data-start=\"1699\" data-end=\"1831\">GSM\u306f\u3001<strong data-start=\"1704\" data-end=\"1747\">\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u300c\u76ee\u7684 \u2192 \u4eee\u8aac \u2192 \u6570\u5024\u8a55\u4fa1\u300d\u306e\u6d41\u308c\u3092\u6574\u3048\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p data-start=\"1699\" data-end=\"1831\">UX\u6539\u5584\u3001\u6a5f\u80fd\u30ea\u30ea\u30fc\u30b9\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u6210\u9577\u6226\u7565\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u5834\u9762\u3067<strong data-start=\"1783\" data-end=\"1805\">\u5b9a\u6027\u7684\u306a\u610f\u56f3\u3068\u5b9a\u91cf\u7684\u306a\u6210\u679c\u3092\u3064\u306a\u3052\u308b<\/strong>\u8a2d\u8a08\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u308b\u3002<\/p>\n<h2 data-start=\"1699\" data-end=\"1831\">\u53c2\u8003\u30ea\u30f3\u30af<\/h2>\n<ul>\n<li data-start=\"1699\" data-end=\"1831\"><span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" href=\"https:\/\/designsprintkit.withgoogle.com\/methodology\/phase2-define\/success-metrics-signals?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between absolute\"><span class=\"max-w-full grow truncate overflow-hidden text-center\">usabilitygeek.com<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+4<\/span><\/span><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-full grow truncate overflow-hidden text-center\">designsprintkit.withgoogle.com<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+4<\/span><\/span><span class=\"flex h-4 w-full items-center justify-between absolute\"><span class=\"max-w-full grow truncate overflow-hidden text-center\">note.com<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+4<\/span><\/span><\/span><\/a><\/span><\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u6a5f\u80fd\u306b\u304a\u3051\u308b\u300c\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u304b\uff08\u30b4\u30fc\u30eb\uff09\u300d \u2192 \u300c\u9054\u6210\u306e\u5146\u3057\u306f\u4f55\u304b\uff08\u30b7\u30b0\u30ca\u30eb\uff09\u300d \u2192 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