{"id":33133,"date":"2025-05-28T23:45:21","date_gmt":"2025-05-28T14:45:21","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=33133"},"modified":"2025-05-30T13:31:33","modified_gmt":"2025-05-30T04:31:33","slug":"metric-fixation","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/metric-fixation\/","title":{"rendered":"\u30de\u30af\u30ca\u30de\u30e9\u306e\u8aa4\u8b2c"},"content":{"rendered":"<div><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u5b9a\u91cf\u7684\u306a\u6570\u5024\u3084\u30c7\u30fc\u30bf\u306b\u904e\u5ea6\u306b\u4f9d\u5b58\u3057\u3001\u5b9a\u6027\u7684\u306a\u8981\u7d20\u3084\u6587\u8108\u3092\u8efd\u8996\u3059\u308b\u3053\u3068\u3067\u3001\u7269\u4e8b\u306e\u5168\u4f53\u50cf\u3092\u898b\u5931\u3044\u3001\u8aa4\u3063\u305f\u5224\u65ad\u3084\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u3092\u6307\u3059\u6982\u5ff5\u3067\u3042\u308b\u3002<\/span><\/div>\n<div>\u91cf\u7684\u8aa4\u8b2c\u3068\u3082\u547c\u3070\u308c\u308b\u3002<\/div>\n<div><\/div>\n<h3>\u7528\u8a9e\u306e\u7531\u6765<\/h3>\n<div style=\"width: 246px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/2\/2b\/Robert_McNamara_official_portrait.jpg\/500px-Robert_McNamara_official_portrait.jpg\" width=\"236\" height=\"295\" \/><p class=\"wp-caption-text\">\u30ed\u30d0\u30fc\u30c8\u30fb\u30de\u30af\u30ca\u30de\u30e9\uff1a\uff08\u5f15\u7528\uff09https:\/\/ja.wikipedia.org\/wiki\/%E3%83%AD%E3%83%90%E3%83%BC%E3%83%88%E3%83%BB%E3%83%9E%E3%82%AF%E3%83%8A%E3%83%9E%E3%83%A9<\/p><\/div>\n<div><\/div>\n<div><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u3053\u306e\u7528\u8a9e\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u5143\u56fd\u9632\u9577\u5b98\u30ed\u30d0\u30fc\u30c8\u30fb\u30de\u30af\u30ca\u30de\u30e9\uff08Robert McNamara\uff09\u306e\u540d\u306b\u7531\u6765\u3059\u308b\u3002<\/span><\/div>\n<div><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"><br \/>\n\u5f7c\u306f\u30d9\u30c8\u30ca\u30e0\u6226\u4e89\u6642\u306b\u30ed\u30d0\u30fc\u30c8\u30fb\u30de\u30af\u30ca\u30de\u30e9\u7c73\u56fd\u9632\u9577\u5b98\u304c\u3001\u6226\u4e89\u306e\u6210\u679c\u3092\u3001<\/span><span class=\"relative 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style=\"width: 283px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/encrypted-tbn1.gstatic.com\/licensed-image?q=tbn:ANd9GcSxJWlK8S51Aw9E01OQ4WpaRSm_K5gZzv08tTAOoKXGhgfIq2ljxl5n2rGrl9yrG6YVN5CG-3eMCQ1N0cg\" alt=\"\u793e\u4f1a\u5b66\u8005\u30c0\u30cb\u30a8\u30eb\u30fb\u30e4\u30f3\u30b1\u30ed\u30d3\u30c3\u30c1\u306e\u753b\u50cf\" width=\"273\" height=\"420\" \/><p class=\"wp-caption-text\">\u793e\u4f1a\u5b66\u8005\u30c0\u30cb\u30a8\u30eb\u30fb\u30e4\u30f3\u30b1\u30ed\u30d3\u30c3\u30c1\uff1a\uff08\u5f15\u7528\uff09Brownie Harris\/Getty Images<\/p><\/div>\n<p data-start=\"248\" data-end=\"405\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u300c\u30de\u30af\u30ca\u30de\u30e9\u306e\u8aa4\u8b2c\u300d\u306e\u7528\u8a9e\u81ea\u4f53\u306f\u3001\u793e\u4f1a\u5b66\u8005\u30c0\u30cb\u30a8\u30eb\u30fb\u30e4\u30f3\u30b1\u30ed\u30d3\u30c3\u30c1\uff08Daniel Yankelovich\uff09\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u3002<br \/>\n<\/span><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u5f7c\u306f\u3001\u6570\u5024\u5316\u3067\u304d\u306a\u3044\u8981\u7d20\u3092\u7121\u8996\u3059\u308b\u3053\u3068\u306e\u5371\u967a\u6027\u3092\u6307\u6458\u3057\u3001\u30de\u30af\u30ca\u30de\u30e9\u306e\u6226\u7565\u3092\u4f8b\u306b\u6319\u3052\u3066\u3053\u306e\u6982\u5ff5\u3092\u5e83\u3081\u305f\u3002<\/span><\/p>\n<p data-start=\"248\" data-end=\"405\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33182\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/05\/1-1024x1024.png\" alt=\"\" width=\"500\" height=\"500\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/05\/1-1024x1024.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/05\/1-300x300.png 300w, 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data-stringify-border=\"0\">\u30c1\u30fc\u30e0\u306e\u58eb\u6c17\u3084\u6587\u5316\u3092\u898b\u305a\u3001\u5358\u306bKPI\u3060\u3051\u3067\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u3002<\/li>\n<\/ul>\n<h3 data-start=\"412\" data-end=\"432\">\u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3051\u308b\u6d3b\u7528\u65b9\u6cd5\u3068\u5177\u4f53\u4f8b<\/h3>\n<p data-start=\"434\" data-end=\"530\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30c7\u30b6\u30a4\u30f3\u306e\u5206\u91ce\u306b\u304a\u3044\u3066\u3082\u3001\u6570\u5024\u6307\u6a19\u3060\u3051\u306b\u983c\u308b\u3053\u3068\u306e\u5371\u967a\u6027\u3092\u8a8d\u8b58\u3057\u3001\u5b9a\u6027\u7684\u306a\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/span>\u4ee5\u4e0b\u306b\u5177\u4f53\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3068\u4e8b\u4f8b\u3092\u793a\u3059\u3002<\/p>\n<h4 data-start=\"532\" data-end=\"560\">1. 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ease-in-out\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u304c\u9ad8\u304f\u3066\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u76ee\u7684\u306e\u60c5\u5831\u306b\u305f\u3069\u308a\u7740\u3051\u305a\u306b\u96e2\u8131\u3057\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308b\u3002<\/span><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd\u3057\u3001\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u306e\u4f7f\u3044\u306b\u304f\u3055\u3084\u60c5\u5831\u306e\u898b\u3064\u3051\u306b\u304f\u3055\u3068\u3044\u3063\u305f\u5b9a\u6027\u7684\u306a\u8ab2\u984c\u3092\u628a\u63e1\u3057\u3001\u6539\u5584\u7b56\u3092\u5c0e\u5165\u3059\u308b\u3002<\/span><\/p>\n<h4 data-start=\"780\" data-end=\"795\">2. \u30d7\u30ed\u30c0\u30af\u30c8\u958b\u767a<\/h4>\n<p data-start=\"797\" data-end=\"885\"><strong data-start=\"797\" data-end=\"805\">\u6d3b\u7528\u65b9\u6cd5<\/strong>: <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u5e02\u5834\u8abf\u67fb\u306e\u6570\u5024\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3084\u4f7f\u7528\u72b6\u6cc1\u306a\u3069\u306e\u5b9a\u6027\u7684\u306a\u60c5\u5831\u3092\u53d6\u308a\u5165\u308c\u3066\u3001\u88fd\u54c1\u306e\u6539\u5584\u3084\u65b0\u6a5f\u80fd\u306e\u958b\u767a\u306b\u6d3b\u304b\u3059\u3002<\/span><\/p>\n<p data-start=\"887\" data-end=\"974\"><strong data-start=\"887\" data-end=\"894\">\u5177\u4f53\u4f8b<\/strong>: <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u65b0\u3057\u3044\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u306e\u5229\u7528\u6642\u9593\u304c\u77ed\u3044\u3068\u3044\u3046\u6570\u5024\u30c7\u30fc\u30bf\u304c\u3042\u308b\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u901a\u3058\u3066\u3001\u64cd\u4f5c\u304c\u76f4\u611f\u7684\u3067\u306a\u3044\u3001\u6a5f\u80fd\u304c\u5206\u304b\u308a\u306b\u304f\u3044\u3068\u3044\u3063\u305f\u5b9a\u6027\u7684\u306a\u8ab2\u984c\u3092\u660e\u3089\u304b\u306b\u3057\u3001UI\/UX\u306e\u6539\u5584\u3092\u56f3\u308b\u3002<\/span><\/p>\n<h2 data-start=\"981\" data-end=\"1011\">\u5177\u4f53\u7684\u306a\u4e8b\u4f8b<\/h2>\n<h3 data-start=\"1013\" data-end=\"1033\">\u30b7\u30fc\u30f3\u2460: \u6559\u80b2\u5206\u91ce\u3067\u306e\u5b66\u7fd2\u8a55\u4fa1<\/h3>\n<p data-start=\"1035\" data-end=\"1121\"><strong data-start=\"1035\" data-end=\"1041\">\u8ab2\u984c<\/strong>: <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] 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class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u3042\u308b\u5b66\u6821\u3067\u3001\u6570\u5b66\u306e\u30c6\u30b9\u30c8\u306e\u70b9\u6570\u304c\u4f4e\u3044\u5b66\u751f\u304c\u3044\u305f\u304c\u3001\u30b0\u30eb\u30fc\u30d7\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u306f\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3092\u767a\u63ee\u3057\u3001\u30c1\u30fc\u30e0\u3092\u307e\u3068\u3081\u3066\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u305f\u3002<\/span><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u3053\u306e\u3088\u3046\u306a\u5b9a\u6027\u7684\u306a\u8a55\u4fa1\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u5b66\u751f\u306e\u591a\u9762\u7684\u306a\u80fd\u529b\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3067\u304d\u308b\u3002<\/span><\/p>\n<h3 data-start=\"1341\" data-end=\"1361\">\u30b7\u30fc\u30f3\u2461: 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ease-in-out\">\u60a3\u8005\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u3001\u75db\u307f\u306e\u7a0b\u5ea6\u3084\u4e0d\u5b89\u611f\u3068\u3044\u3063\u305f\u5b9a\u6027\u7684\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u6cbb\u7642\u65b9\u91dd\u306b\u53cd\u6620\u3055\u305b\u308b\u3002<\/span><\/p>\n<p data-start=\"1541\" data-end=\"1667\"><strong data-start=\"1541\" data-end=\"1548\">\u5177\u4f53\u4f8b<\/strong>: <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u3042\u308b\u60a3\u8005\u304c\u691c\u67fb\u6570\u5024\u306f\u6b63\u5e38\u3067\u3042\u3063\u305f\u304c\u3001\u65e5\u5e38\u751f\u6d3b\u3067\u306e\u75b2\u52b4\u611f\u3084\u4e0d\u7720\u3092\u8a34\u3048\u3066\u3044\u305f\u3002<\/span><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u533b\u5e2b\u304c\u3053\u308c\u3089\u306e\u5b9a\u6027\u7684\u306a\u60c5\u5831\u3092\u91cd\u8996\u3057\u3001\u751f\u6d3b\u7fd2\u6163\u306e\u6539\u5584\u3084\u5fc3\u7406\u7684\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u60a3\u8005\u306e\u5168\u4f53\u7684\u306a\u5065\u5eb7\u72b6\u614b\u304c\u5411\u4e0a\u3057\u305f\u3002<\/span><\/p>\n<h2>\u6570\u5024\u504f\u91cd\u30d0\u30a4\u30a2\u30b9\u3068\u306e\u9055\u3044<\/h2>\n<p>\u30de\u30af\u30ca\u30de\u30e9\u306e\u8aa4\u8b2c\u304c\u300c\u91cd\u8981\u3060\u304c<strong>\u6e2c\u5b9a\u3067\u304d\u306a\u3044\u3082\u306e<\/strong>\u306e<strong>\u7121\u8996<\/strong>\u300d\u306b\u7126\u70b9\u304c\u3042\u308b\u3002\u4e00\u65b9\u3001\u6570\u5024\u504f\u91cd\u30d0\u30a4\u30a2\u30b9\u306f\u300c\u6570\u5024\uff1d\u771f\u5b9f\u300d\u3068\u601d\u3044\u8fbc\u307f\u3001\u5224\u65ad\u305d\u306e\u3082\u306e\u304c\u504f\u308b\u73fe\u8c61\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u6570\u5024\u3084\u30c7\u30fc\u30bf\u306b\u904e\u5ea6\u306b\u4f9d\u5b58\u3059\u308b\u3053\u3068\u306e\u5371\u967a\u6027\u3092\u793a\u3059\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3042\u308b\u3002<br \/>\n<\/span><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30c7\u30b6\u30a4\u30f3\u3084\u610f\u601d\u6c7a\u5b9a\u306b\u304a\u3044\u3066\u306f\u3001\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001\u5b9a\u6027\u7684\u306a\u8981\u7d20\u3082\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3002<br \/>\n<\/span><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u5305\u62ec\u7684\u3067\u52b9\u679c\u7684\u306a\u5224\u65ad\u3084\u6226\u7565\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/span><\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/number-bias\/\">\u6570\u5024\u504f\u91cd\u30d0\u30a4\u30a2\u30b9<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nonsense-math-effect\/\">\u30ca\u30f3\u30bb\u30f3\u30b9\u306a\u6570\u5f0f\u52b9\u679c<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/goodharts-law\">\u30b0\u30c3\u30c9\u30cf\u30fc\u30c8\u306e\u6cd5\u5247<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/vanity-metrics\/\">\u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u6e2c\u5b9a\u3067\u304d\u308b\u3082\u306e\u3060\u3051\u3092\u91cd\u8996\u3057\u3001\u6e2c\u5b9a\u3067\u304d\u306a\u3044\u91cd\u8981\u306a\u3082\u306e\u3092\u7121\u8996\u3059\u308b\u8aa4\u308a<\/p>\n","protected":false},"author":5,"featured_media":33182,"template":"","meta":{"_monsterinsights_skip_tracking":false,"English":"Metric Fixation","design_hint":"\u6570\u5b57\u3067\u8a9e\u308c\u306a\u3044\u3082\u306e\u306f\u3001\u4f1a\u8b70\u3067\u306f\u7121\u304b\u3063\u305f\u3053\u3068\u306b\u306a\u308b\u3002\u58f0\u306b\u306a\u3089\u306a\u3044\u4e0d\u6e80\u307b\u3069\u3001\u5f8c\u304b\u3089\u4e00\u5ea6\u306b\u5674\u304d\u51fa\u3059\u3002\u5b9a\u91cf\u306e\u96a3\u306b\u3001\u5b9a\u6027\u306e\u5e2d\u3092\u6b8b\u305b\u3002","footnotes":""},"glossary-category":[20],"glossary_tag":[],"class_list":["post-33133","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-thinking-mind-bias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u30de\u30af\u30ca\u30de\u30e9\u306e\u8aa4\u8b2c | UX TIMES<\/title>\n<meta name=\"description\" content=\"\u5b9a\u91cf\u7684\u306a\u6570\u5024\u3084\u30c7\u30fc\u30bf\u306b\u904e\u5ea6\u306b\u4f9d\u5b58\u3057\u3001\u5b9a\u6027\u7684\u306a\u8981\u7d20\u3084\u6587\u8108\u3092\u8efd\u8996\u3059\u308b\u3053\u3068\u3067\u3001\u7269\u4e8b\u306e\u5168\u4f53\u50cf\u3092\u898b\u5931\u3044\u3001\u8aa4\u3063\u305f\u5224\u65ad\u3084\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u3092\u6307\u3059\u6982\u5ff5\u3067\u3042\u308b\u3002 \u91cf\u7684\u8aa4\u8b2c\u3068\u3082\u547c\u3070\u308c\u308b\u3002  \u7528\u8a9e\u306e\u7531\u6765    \u3053\u306e\u7528\u8a9e\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u5143\u56fd\u9632\u9577\u5b98\u30ed\u30d0\u30fc\u30c8\u30fb\u30de\u30af\u30ca\u30de\u30e9\uff08Robert McNamara\uff09\u306e\u540d\u306b\u7531\u6765\u3059\u308b\u3002  \u5f7c\u306f\u30d9\u30c8\u30ca\u30e0\u6226\u4e89\u6642\u306b\u30ed\u30d0\u30fc\u30c8\u30fb\u30de\u30af\u30ca\u30de\u30e9\u7c73\u56fd\u9632\u9577\u5b98\u304c\u3001\u6226\u4e89\u306e\u6210\u679c\u3092\u3001\u6575\u306e\u6b7b\u8005\u6570\uff08\u30dc\u30c7\u30a3\u30ab\u30a6\u30f3\u30c8\uff09\u306a\u3069\u306e\u6570\u5024\u6307\u6a19\u306b\u57fa\u3065\u3044\u3066\u6226\u6cc1\u3092\u8a55\u4fa1\u3057\u3001\u6226\u4e89\u306e\u6226\u7565\u3092\u5224\u65ad\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u30d9\u30c8\u30ca\u30e0\u56fd\u6c11\u306e\u611b\u56fd\u5fc3\u3084\u30a2\u30e1\u30ea\u30ab\u56fd\u5185\u306e\u53cd\u6226\u611f\u60c5\u3068\u3044\u3063\u305f\u5b9a\u6027\u7684\u306a\u8981\u7d20\u3092\u8efd\u8996\u3057\u305f\u7d50\u679c\u3001\u6226\u4e89\u306f\u6ce5\u6cbc\u5316\u3057\u3001\u591a\u5927\u306a\u72a0\u7272\u3092\u4f34\u3046\u6557\u5317\u3078\u3068\u81f3\u3063\u305f\u3002 \u63d0\u5531\u8005\u3068\u80cc\u666f  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\u30c1\u30fc\u30e0\u306e\u58eb\u6c17\u3084\u6587\u5316\u3092\u898b\u305a\u3001\u5358\u306bKPI\u3060\u3051\u3067\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u3002  \u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3051\u308b\u6d3b\u7528\u65b9\u6cd5\u3068\u5177\u4f53\u4f8b \u30c7\u30b6\u30a4\u30f3\u306e\u5206\u91ce\u306b\u304a\u3044\u3066\u3082\u3001\u6570\u5024\u6307\u6a19\u3060\u3051\u306b\u983c\u308b\u3053\u3068\u306e\u5371\u967a\u6027\u3092\u8a8d\u8b58\u3057\u3001\u5b9a\u6027\u7684\u306a\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002\u4ee5\u4e0b\u306b\u5177\u4f53\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3068\u4e8b\u4f8b\u3092\u793a\u3059\u3002  1. \u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08UX\uff09\u30c7\u30b6\u30a4\u30f3 \u6d3b\u7528\u65b9\u6cd5: 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\u30de\u30af\u30ca\u30de\u30e9\u306e\u8aa4\u8b2c\u304c\u300c\u91cd\u8981\u3060\u304c\u6e2c\u5b9a\u3067\u304d\u306a\u3044\u3082\u306e\u306e\u7121\u8996\u300d\u306b\u7126\u70b9\u304c\u3042\u308b\u3002\u4e00\u65b9\u3001\u6570\u5024\u504f\u91cd\u30d0\u30a4\u30a2\u30b9\u306f\u300c\u6570\u5024\uff1d\u771f\u5b9f\u300d\u3068\u601d\u3044\u8fbc\u307f\u3001\u5224\u65ad\u305d\u306e\u3082\u306e\u304c\u504f\u308b\u73fe\u8c61\u3002 \u307e\u3068\u3081 \u6570\u5024\u3084\u30c7\u30fc\u30bf\u306b\u904e\u5ea6\u306b\u4f9d\u5b58\u3059\u308b\u3053\u3068\u306e\u5371\u967a\u6027\u3092\u793a\u3059\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3042\u308b\u3002 \u30c7\u30b6\u30a4\u30f3\u3084\u610f\u601d\u6c7a\u5b9a\u306b\u304a\u3044\u3066\u306f\u3001\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306a\u304f\u3001\u5b9a\u6027\u7684\u306a\u8981\u7d20\u3082\u30d0\u30e9\u30f3\u30b9\u3088\u304f\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u308b\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u5305\u62ec\u7684\u3067\u52b9\u679c\u7684\u306a\u5224\u65ad\u3084\u6226\u7565\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002 \u95a2\u9023\u7528\u8a9e   \u6570\u5024\u504f\u91cd\u30d0\u30a4\u30a2\u30b9  \u30ca\u30f3\u30bb\u30f3\u30b9\u306a\u6570\u5f0f\u52b9\u679c  \u30b0\u30c3\u30c9\u30cf\u30fc\u30c8\u306e\u6cd5\u5247  \u30d0\u30cb\u30c6\u30a3\u30e1\u30c8\u30ea\u30af\u30b9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/metric-fixation\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30de\u30af\u30ca\u30de\u30e9\u306e\u8aa4\u8b2c | UX TIMES\" \/>\n<meta property=\"og:description\" content=\"\u5b9a\u91cf\u7684\u306a\u6570\u5024\u3084\u30c7\u30fc\u30bf\u306b\u904e\u5ea6\u306b\u4f9d\u5b58\u3057\u3001\u5b9a\u6027\u7684\u306a\u8981\u7d20\u3084\u6587\u8108\u3092\u8efd\u8996\u3059\u308b\u3053\u3068\u3067\u3001\u7269\u4e8b\u306e\u5168\u4f53\u50cf\u3092\u898b\u5931\u3044\u3001\u8aa4\u3063\u305f\u5224\u65ad\u3084\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u3092\u6307\u3059\u6982\u5ff5\u3067\u3042\u308b\u3002 \u91cf\u7684\u8aa4\u8b2c\u3068\u3082\u547c\u3070\u308c\u308b\u3002  \u7528\u8a9e\u306e\u7531\u6765    \u3053\u306e\u7528\u8a9e\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306e\u5143\u56fd\u9632\u9577\u5b98\u30ed\u30d0\u30fc\u30c8\u30fb\u30de\u30af\u30ca\u30de\u30e9\uff08Robert McNamara\uff09\u306e\u540d\u306b\u7531\u6765\u3059\u308b\u3002  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\u300c\u30de\u30af\u30ca\u30de\u30e9\u306e\u8aa4\u8b2c\u300d\u306e\u7528\u8a9e\u81ea\u4f53\u306f\u3001\u793e\u4f1a\u5b66\u8005\u30c0\u30cb\u30a8\u30eb\u30fb\u30e4\u30f3\u30b1\u30ed\u30d3\u30c3\u30c1\uff08Daniel Yankelovich\uff09\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u3002 \u5f7c\u306f\u3001\u6570\u5024\u5316\u3067\u304d\u306a\u3044\u8981\u7d20\u3092\u7121\u8996\u3059\u308b\u3053\u3068\u306e\u5371\u967a\u6027\u3092\u6307\u6458\u3057\u3001\u30de\u30af\u30ca\u30de\u30e9\u306e\u6226\u7565\u3092\u4f8b\u306b\u6319\u3052\u3066\u3053\u306e\u6982\u5ff5\u3092\u5e83\u3081\u305f\u3002   \u30c7\u30b6\u30a4\u30f3\u30fb\u30d7\u30ed\u30c0\u30af\u30c8\u6226\u7565\u3067\u306e\u4f8b   \u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u672c\u8cea\u3092\u7121\u8996\u3057\u3066\u3001NPS\uff08\u6570\u5024\uff09\u3060\u3051\u3067UX\u3092\u5224\u65ad\u3059\u308b\u3002  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