{"id":33272,"date":"2025-06-05T23:50:28","date_gmt":"2025-06-05T14:50:28","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=33272"},"modified":"2025-06-05T23:57:02","modified_gmt":"2025-06-05T14:57:02","slug":"empathy-map","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/empathy-map\/","title":{"rendered":"\u5171\u611f\u30de\u30c3\u30d7"},"content":{"rendered":"<p>\u30e6\u30fc\u30b6\u30fc\u306e\u6c17\u6301\u3061\u3092\u30de\u30c3\u30d7\u306b\u3057\u3001\u6c17\u6301\u3061\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u308b\u3002<br \/>\n\u4e3b\u306bUX\u30c7\u30b6\u30a4\u30f3\u3084\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306e\u521d\u671f\u6bb5\u968e\u3067\u6d3b\u7528\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4fc3\u9032\u3059\u308b\u3002\u65e5\u672c\u3067\u3082\u3001\u82f1\u8a9e\u8868\u8a18\u306e\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\u3068\u547c\u3076\u3053\u3068\u304c\u591a\u3044\u3002<\/p>\n<h3 data-start=\"158\" data-end=\"168\">\u63d0\u5531\u8005\u3068\u80cc\u666f<\/h3>\n<div style=\"width: 456px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/54457c72e4b0135285ae742c\/1448943400313-VNR8ZW4OSQVM6AJQZGAI\/Dave+Gray.jpg?format=2500w\" alt=\"\u30c7\u30a4\u30d6\u30fb\u30b0\u30ec\u30a4\" width=\"446\" height=\"298\" \/><p class=\"wp-caption-text\">\u5f15\u7528\uff1a<a href=\"https:\/\/molliewestduffy.com\/designing-culture\/2015\/11\/30\/culture-creator-dave-gray-from-xplane\">https:\/\/molliewestduffy.com\/designing-culture\/2015\/11\/30\/culture-creator-dave-gray-from-xplane<\/a><\/p><\/div>\n<p data-start=\"170\" data-end=\"326\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u5171\u611f\u30de\u30c3\u30d7\uff08\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\uff09\u306f\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u3067\u3042\u308a\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793eXPLANE\u306e\u5275\u8a2d\u8005\u3067\u3042\u308b\u30c7\u30a4\u30d6\u30fb\u30b0\u30ec\u30a4\uff08Dave Gray\uff09\u6c0f\u306b\u3088\u3063\u3066\u8003\u6848\u3055\u308c\u305f\u3002<\/span><\/p>\n<p data-start=\"170\" data-end=\"326\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u5f7c\u306f\u30012010\u5e74\u306b\u51fa\u7248\u3055\u308c\u305f\u66f8\u7c4d\u300e<a href=\"https:\/\/amzn.to\/45ERtuL\">Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers<\/a>\u300f\u306e\u4e2d\u3067\u3053\u306e\u624b\u6cd5\u3092\u7d39\u4ecb\u3057\u3001\u4ee5\u5f8c\u3001\u4e16\u754c\u4e2d\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u3067\u5e83\u304f\u63a1\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f<\/span> \u3002<\/p>\n<h3 data-start=\"333\" data-end=\"347\">\u5171\u611f\u30de\u30c3\u30d7\uff08\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\uff09\u306e\u69cb\u6210\u8981\u7d20<\/h3>\n<div style=\"width: 1410px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/format:webp\/1*I1ffOWdPWQva3dCMQE-TAQ.png\" alt=\"\" width=\"1400\" height=\"906\" \/><p class=\"wp-caption-text\">\u5f15\u7528\uff1a<a href=\"https:\/\/medium.com\/@davegray\/updated-empathy-map-canvas-46df22df3c8a\">https:\/\/medium.com\/@davegray\/updated-empathy-map-canvas-46df22df3c8a<\/a><\/p><\/div>\n<p data-start=\"349\" data-end=\"427\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u5171\u611f\u30de\u30c3\u30d7\u306f\u3001\u4ee5\u4e0b\u306e6\u3064\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u69cb\u6210\u3055\u308c\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3042\u308b<\/span><\/p>\n<ol>\n<li data-start=\"432\" data-end=\"505\"><strong data-start=\"432\" data-end=\"465\">\u8003\u3048\u3066\u3044\u308b\u3053\u3068\u30fb\u611f\u3058\u3066\u3044\u308b\u3053\u3068\uff08Think &amp; Feel\uff09<\/strong>\uff1a<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30e6\u30fc\u30b6\u30fc\u304c\u5185\u9762\u3067\u8003\u3048\u3001\u611f\u3058\u3066\u3044\u308b\u3053\u3068\u3002<\/span><\/li>\n<li data-start=\"509\" data-end=\"564\"><strong data-start=\"509\" data-end=\"524\">\u898b\u3066\u3044\u308b\u3053\u3068\uff08See\uff09<\/strong>\uff1a<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u754c\u306b\u5165\u308b\u60c5\u5831\u3084\u74b0\u5883\u3002<\/span><\/li>\n<li data-start=\"568\" data-end=\"637\"><strong data-start=\"568\" data-end=\"597\">\u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u30fb\u3084\u3063\u3066\u3044\u308b\u3053\u3068\uff08Say &amp; Do\uff09<\/strong>\uff1a<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30e6\u30fc\u30b6\u30fc\u306e\u767a\u8a00\u3084\u884c\u52d5\u3002<\/span><\/li>\n<li data-start=\"641\" data-end=\"698\"><strong data-start=\"641\" data-end=\"658\">\u805e\u3044\u3066\u3044\u308b\u3053\u3068\uff08Hear\uff09<\/strong>\uff1a<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30e6\u30fc\u30b6\u30fc\u304c\u8033\u306b\u3059\u308b\u60c5\u5831\u3084\u5f71\u97ff\u3002<\/span><\/li>\n<li data-start=\"702\" data-end=\"754\"><strong data-start=\"702\" data-end=\"714\">\u75db\u307f\uff08Pain\uff09<\/strong>\uff1a<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30e6\u30fc\u30b6\u30fc\u304c\u611f\u3058\u3066\u3044\u308b\u4e0d\u5b89\u3084\u8ab2\u984c\u3002<\/span><\/li>\n<li data-start=\"758\" data-end=\"853\"><strong data-start=\"758\" data-end=\"774\">\u5f97\u3089\u308c\u308b\u3082\u306e\uff08Gain\uff09<\/strong>\uff1a<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30e6\u30fc\u30b6\u30fc\u304c\u5f97\u305f\u3044\u3068\u671b\u3080\u5229\u76ca\u3084\u4fa1\u5024\u3002<\/span><\/li>\n<\/ol>\n<p data-start=\"855\" data-end=\"933\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u8996\u899a\u7684\u306b\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308b\u3002<\/span><\/p>\n<h3 data-start=\"940\" data-end=\"960\">\u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3051\u308b\u6d3b\u7528\u65b9\u6cd5\u3068\u5177\u4f53\u4f8b<\/h3>\n<h4 data-start=\"962\" data-end=\"989\">1. UX\u30c7\u30b6\u30a4\u30f3\u306e\u521d\u671f\u6bb5\u968e\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u7406\u89e3<\/h4>\n<p data-start=\"991\" data-end=\"1078\"><strong data-start=\"991\" data-end=\"999\">\u6d3b\u7528\u65b9\u6cd5<\/strong>\uff1a<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u89b3\u5bdf\u304b\u3089\u5f97\u3089\u308c\u305f\u60c5\u5831\u3092\u57fa\u306b\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u660e\u78ba\u5316\u3059\u308b\u3002<\/span><\/p>\n<p data-start=\"1080\" data-end=\"1166\"><strong data-start=\"1080\" data-end=\"1087\">\u5177\u4f53\u4f8b<\/strong>\uff1a<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u65b0\u3057\u3044\u5065\u5eb7\u7ba1\u7406\u30a2\u30d7\u30ea\u3092\u958b\u767a\u3059\u308b\u969b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308b30\u4ee3\u306e\u50cd\u304f\u5973\u6027\u306e\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u5f7c\u5973\u305f\u3061\u304c\u62b1\u3048\u308b\u5065\u5eb7\u7ba1\u7406\u306e\u8ab2\u984c\u3084\u6c42\u3081\u308b\u6a5f\u80fd\u3092\u6d17\u3044\u51fa\u3059\u3002<\/span><\/p>\n<h4 data-start=\"1168\" data-end=\"1188\">2. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a<\/h4>\n<p data-start=\"1190\" data-end=\"1277\"><strong data-start=\"1190\" data-end=\"1198\">\u6d3b\u7528\u65b9\u6cd5<\/strong>\uff1a<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30da\u30eb\u30bd\u30ca\u3054\u3068\u306b\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u5404\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5fc3\u7406\u3084\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u5b9a\u3059\u308b\u3002<\/span><\/p>\n<p data-start=\"1279\" data-end=\"1365\"><strong data-start=\"1279\" data-end=\"1286\">\u5177\u4f53\u4f8b<\/strong>\uff1a<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u65b0\u88fd\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u8a08\u753b\u3059\u308b\u969b\u3001\u82e5\u5e74\u5c64\u3068\u4e2d\u9ad8\u5e74\u5c64\u306e\u30da\u30eb\u30bd\u30ca\u306b\u5bfe\u3057\u3066\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u97ff\u304f\u5e83\u544a\u30b3\u30d4\u30fc\u3084\u5a92\u4f53\u3092\u9078\u5b9a\u3059\u308b\u3002<\/span><\/p>\n<h3 data-start=\"1372\" data-end=\"1402\">\u300c\u3053\u306e\u5834\u9762\u306b\u4f7f\u3048\u308b\u304b\u306a\uff1f\u300d\u3068\u3044\u3046\u30b7\u30fc\u30f3\u3068\u5177\u4f53\u7684\u306a\u4e8b\u4f8b<\/h3>\n<h4 data-start=\"1404\" data-end=\"1426\">\u30b7\u30fc\u30f3\uff1a\u65b0\u898f\u30b5\u30fc\u30d3\u30b9\u306e\u30a2\u30a4\u30c7\u30a2\u51fa\u3057<\/h4>\n<p data-start=\"1428\" data-end=\"1513\"><strong data-start=\"1428\" data-end=\"1434\">\u8ab2\u984c<\/strong>\uff1a<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30e6\u30fc\u30b6\u30fc\u306e\u6f5c\u5728\u7684\u306a\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3001\u9769\u65b0\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u51fa\u3057\u305f\u3044\u3002<\/span><\/p>\n<p data-start=\"1515\" data-end=\"1602\"><strong data-start=\"1515\" data-end=\"1523\">\u6d3b\u7528\u65b9\u6cd5<\/strong>\uff1a<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u5f7c\u3089\u306e\u672a\u5145\u8db3\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3002<\/span><\/p>\n<p data-start=\"1604\" data-end=\"1690\"><strong data-start=\"1604\" data-end=\"1611\">\u5177\u4f53\u4f8b<\/strong>\uff1a<span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u9ad8\u9f62\u8005\u5411\u3051\u306e\u79fb\u52d5\u652f\u63f4\u30b5\u30fc\u30d3\u30b9\u3092\u4f01\u753b\u3059\u308b\u969b\u3001\u9ad8\u9f62\u8005\u306e\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u79fb\u52d5\u6642\u306e\u4e0d\u5b89\u3084\u56f0\u96e3\u3092\u6d17\u3044\u51fa\u3057\u3001\u305d\u308c\u3089\u3092\u89e3\u6c7a\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u7acb\u6848\u3059\u308b\u3002<\/span><\/p>\n<p data-start=\"1604\" data-end=\"1690\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u5171\u611f\u30de\u30c3\u30d7\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3002<\/span><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u70b9\u306b\u7acb\u3061\u3001\u305d\u306e\u601d\u8003\u3084\u611f\u60c5\u3001\u884c\u52d5\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/span><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\u306e\u521d\u671f\u6bb5\u968e\u3067\u5171\u611f\u30de\u30c3\u30d7\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5408\u81f4\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5275\u51fa\u3059\u308b\u305f\u3081\u306e\u7b2c\u4e00\u6b69\u3067\u3042\u308b\u3002<\/span><\/p>\n<h2 data-start=\"1604\" data-end=\"1690\">\u30da\u30eb\u30bd\u30ca\u3068\u5171\u611f\u30de\u30c3\u30d7\u306e\u9055\u3044<\/h2>\n<p data-start=\"0\" data-end=\"86\">\u30da\u30eb\u30bd\u30ca\u3068\u5171\u611f\u30de\u30c3\u30d7\u306f\u3069\u3061\u3089\u3082\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u884c\u3046\u305f\u3081\u306e\u624b\u6cd5\u3067\u3042\u308a\u3001\u3057\u3070\u3057\u3070\u4f75\u7528\u3055\u308c\u308b\u304c\u3001\u76ee\u7684\u3068\u8868\u73fe\u65b9\u6cd5\u306b\u660e\u78ba\u306a\u9055\u3044\u304c\u3042\u308b\u3002<\/p>\n<h3 data-start=\"93\" data-end=\"103\">\u30da\u30eb\u30bd\u30ca\u3068\u306f<\/h3>\n<p data-start=\"105\" data-end=\"201\">\u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4ee3\u8868\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u50cf\u3092\u4eee\u60f3\u7684\u306b\u69cb\u7bc9\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3002\u5e02\u5834\u8abf\u67fb\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u3092\u3082\u3068\u306b\u3001\u540d\u524d\u30fb\u5e74\u9f62\u30fb\u8077\u696d\u30fb\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30fb\u4fa1\u5024\u89b3\u30fb\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u306a\u3069\u304c\u8a73\u7d30\u306b\u8a2d\u5b9a\u3055\u308c\u308b\u3002<\/p>\n<ul>\n<li data-start=\"205\" data-end=\"252\"><strong data-start=\"205\" data-end=\"211\">\u76ee\u7684<\/strong>\uff1a\u8a2d\u8a08\u30c1\u30fc\u30e0\u304c\u5177\u4f53\u7684\u306a\u300c\u8ab0\u304b\u300d\u306b\u5411\u3051\u3066\u601d\u8003\u3084\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u3067\u3042\u308b\u3002<\/li>\n<li data-start=\"255\" data-end=\"300\"><strong data-start=\"255\" data-end=\"261\">\u5f62\u5f0f<\/strong>\uff1a\u5199\u771f\u4ed8\u304d\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u5f62\u5f0f\u3067\u307e\u3068\u3081\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u3092\u91cd\u8996\u3059\u308b\u3002<\/li>\n<li data-start=\"303\" data-end=\"362\"><strong data-start=\"303\" data-end=\"312\">\u6d3b\u7528\u30b7\u30fc\u30f3<\/strong>\uff1a\u9577\u671f\u7684\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u6226\u7565\u8a2d\u8a08\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u3001\u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u306e\u5bfe\u8c61\u50cf\u8a2d\u5b9a\u306a\u3069\u306b\u6709\u52b9\u3067\u3042\u308b\u3002<\/li>\n<\/ul>\n<h3 data-start=\"369\" data-end=\"380\">\u5171\u611f\u30de\u30c3\u30d7\u3068\u306f<\/h3>\n<p data-start=\"382\" data-end=\"499\">\u5171\u611f\u30de\u30c3\u30d7\u3068\u306f\u3001\u3042\u308b\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u3084\u30e6\u30fc\u30b6\u30fc\u7fa4\u304c\u300c\u898b\u3066\u3044\u308b\u3053\u3068\u300d\u300c\u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u300d\u300c\u3057\u3066\u3044\u308b\u3053\u3068\u300d\u300c\u611f\u3058\u3066\u3044\u308b\u3053\u3068\u300d\u306a\u3069\u3092\u8996\u899a\u7684\u306b\u6574\u7406\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u3002\u30c7\u30a4\u30d6\u30fb\u30b0\u30ec\u30a4\u306b\u3088\u3063\u3066\u8003\u6848\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u5171\u611f\u3092\u9ad8\u3081\u308b\u76ee\u7684\u3067\u7528\u3044\u3089\u308c\u308b\u3002<\/p>\n<ul>\n<li data-start=\"503\" data-end=\"553\"><strong data-start=\"503\" data-end=\"509\">\u76ee\u7684<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u601d\u8003\u30fb\u611f\u60c5\u30fb\u884c\u52d5\u30fb\u74b0\u5883\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u554f\u984c\u767a\u898b\u3084\u30cb\u30fc\u30ba\u306e\u6d1e\u5bdf\u3092\u4fc3\u3059\u305f\u3081\u3067\u3042\u308b\u3002<\/li>\n<li data-start=\"556\" data-end=\"644\"><strong data-start=\"556\" data-end=\"562\">\u5f62\u5f0f<\/strong>\uff1a\u30db\u30ef\u30a4\u30c8\u30dc\u30fc\u30c9\u3084\u30ad\u30e3\u30f3\u30d0\u30b9\u4e0a\u306b6\u3064\u306e\u8996\u70b9\uff08Think, Feel, See, Say\/Do, Hear, Pain\/Gain\uff09\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u5f62\u5f0f\u304c\u4e00\u822c\u7684\u3067\u3042\u308b\u3002<\/li>\n<li data-start=\"647\" data-end=\"699\"><strong data-start=\"647\" data-end=\"656\">\u6d3b\u7528\u30b7\u30fc\u30f3<\/strong>\uff1a\u30c7\u30b6\u30a4\u30f3\u306e\u521d\u671f\u6bb5\u968e\u3001\u8ab2\u984c\u306e\u767a\u898b\u30d5\u30a7\u30fc\u30ba\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u6574\u7406\u306a\u3069\u306b\u5411\u3044\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<h3 data-start=\"1314\" data-end=\"1324\">\u4e21\u8005\u306e\u4f75\u7528\u4f8b<\/h3>\n<p data-start=\"1326\" data-end=\"1436\">\u305f\u3068\u3048\u3070\u3001UX\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u304a\u3044\u3066\u306f\u3001\u307e\u305a\u5171\u611f\u30de\u30c3\u30d7\u3092\u7528\u3044\u3066\u8907\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u304b\u3089\u30d1\u30bf\u30fc\u30f3\u3084\u8ab2\u984c\u3092\u767a\u898b\u3057\u3001\u305d\u306e\u5f8c\u3001\u305d\u308c\u3089\u306e\u60c5\u5831\u3092\u7d71\u5408\u3057\u3066\u4ee3\u8868\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u50cf\uff08\uff1d\u30da\u30eb\u30bd\u30ca\uff09\u3092\u69cb\u7bc9\u3059\u308b\u3068\u3044\u3046\u9806\u5e8f\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u3002<\/p>\n<p data-start=\"1326\" data-end=\"1436\">\u95a2\u9023\u7528\u8a9e<\/p>\n<ul>\n<li data-start=\"93\" data-end=\"103\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/persona\/\">\u30da\u30eb\u30bd\u30ca<\/a><\/li>\n<li data-start=\"93\" data-end=\"103\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/empathy-gap\/\">\u5171\u611f\u30ae\u30e3\u30c3\u30d7<\/a><\/li>\n<\/ul>\n<p>\u53c2\u8003\u6587\u732e<\/p>\n<ul>\n<li><a href=\"https:\/\/medium.com\/@davegray\/updated-empathy-map-canvas-46df22df3c8a\">https:\/\/medium.com\/@davegray\/updated-empathy-map-canvas-46df22df3c8a<\/a><\/li>\n<li><a href=\"https:\/\/www.catapultsuplex.com\/entry\/empathy-map\">\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u3067\u3082\u4f7f\u308f\u308c\u3066\u3044\u308b\u300e\u5171\u611f\u30de\u30c3\u30d7<\/a>\u300f\u65e5\u672c\u8a9e\u7248\u5171\u611f\u30de\u30c3\u30d7\u3042\u308a<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u30e6\u30fc\u30b6\u30fc\u306e\u601d\u8003\u3084\u611f\u60c5\u3001\u884c\u52d5\u3001\u74b0\u5883\u306a\u3069\u3092\u8996\u899a\u7684\u306b\u6574\u7406\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/p>\n","protected":false},"author":5,"featured_media":33275,"template":"","meta":{"_monsterinsights_skip_tracking":false,"English":"Empathy Map","design_hint":"\u67a0\u3092\u57cb\u3081\u305f\u77ac\u9593\u306b\u3001\u5206\u304b\u3063\u305f\u6c17\u6301\u3061\u3060\u3051\u304c\u6b8b\u308b\u3053\u3068\u304c\u3042\u308b\u3002\u60f3\u50cf\u3067\u66f8\u3044\u305f\u6b04\u306f\u3001\u5f8c\u304b\u3089\u8ab0\u3082\u7591\u308f\u306a\u3044\u3002\u66f8\u3044\u305f\u6b04\u306e\u6a2a\u306b\u3001\u8ab0\u306e\u89b3\u5bdf\u304b\u3092\u6b8b\u305b\u3002","footnotes":""},"glossary-category":[22],"glossary_tag":[],"class_list":["post-33272","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-tools-frameworks-methodologies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u5171\u611f\u30de\u30c3\u30d7 | UX TIMES<\/title>\n<meta name=\"description\" content=\"\u30e6\u30fc\u30b6\u30fc\u306e\u6c17\u6301\u3061\u3092\u30de\u30c3\u30d7\u306b\u3057\u3001\u6c17\u6301\u3061\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u308b\u3002 \u4e3b\u306bUX\u30c7\u30b6\u30a4\u30f3\u3084\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306e\u521d\u671f\u6bb5\u968e\u3067\u6d3b\u7528\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4fc3\u9032\u3059\u308b\u3002\u65e5\u672c\u3067\u3082\u3001\u82f1\u8a9e\u8868\u8a18\u306e\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\u3068\u547c\u3076\u3053\u3068\u304c\u591a\u3044\u3002 \u63d0\u5531\u8005\u3068\u80cc\u666f  \u5171\u611f\u30de\u30c3\u30d7\uff08\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\uff09\u306f\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u3067\u3042\u308a\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793eXPLANE\u306e\u5275\u8a2d\u8005\u3067\u3042\u308b\u30c7\u30a4\u30d6\u30fb\u30b0\u30ec\u30a4\uff08Dave Gray\uff09\u6c0f\u306b\u3088\u3063\u3066\u8003\u6848\u3055\u308c\u305f\u3002 \u5f7c\u306f\u30012010\u5e74\u306b\u51fa\u7248\u3055\u308c\u305f\u66f8\u7c4d\u300eGamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers\u300f\u306e\u4e2d\u3067\u3053\u306e\u624b\u6cd5\u3092\u7d39\u4ecb\u3057\u3001\u4ee5\u5f8c\u3001\u4e16\u754c\u4e2d\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u3067\u5e83\u304f\u63a1\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f \u3002  \u5171\u611f\u30de\u30c3\u30d7\uff08\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\uff09\u306e\u69cb\u6210\u8981\u7d20  \u5171\u611f\u30de\u30c3\u30d7\u306f\u3001\u4ee5\u4e0b\u306e6\u3064\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u69cb\u6210\u3055\u308c\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3042\u308b    \u8003\u3048\u3066\u3044\u308b\u3053\u3068\u30fb\u611f\u3058\u3066\u3044\u308b\u3053\u3068\uff08Think &amp; Feel\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u5185\u9762\u3067\u8003\u3048\u3001\u611f\u3058\u3066\u3044\u308b\u3053\u3068\u3002  \u898b\u3066\u3044\u308b\u3053\u3068\uff08See\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u754c\u306b\u5165\u308b\u60c5\u5831\u3084\u74b0\u5883\u3002  \u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u30fb\u3084\u3063\u3066\u3044\u308b\u3053\u3068\uff08Say &amp; Do\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u767a\u8a00\u3084\u884c\u52d5\u3002  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UX\u30c7\u30b6\u30a4\u30f3\u306e\u521d\u671f\u6bb5\u968e\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u7406\u89e3 \u6d3b\u7528\u65b9\u6cd5\uff1a\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u89b3\u5bdf\u304b\u3089\u5f97\u3089\u308c\u305f\u60c5\u5831\u3092\u57fa\u306b\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u660e\u78ba\u5316\u3059\u308b\u3002 \u5177\u4f53\u4f8b\uff1a\u65b0\u3057\u3044\u5065\u5eb7\u7ba1\u7406\u30a2\u30d7\u30ea\u3092\u958b\u767a\u3059\u308b\u969b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308b30\u4ee3\u306e\u50cd\u304f\u5973\u6027\u306e\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u5f7c\u5973\u305f\u3061\u304c\u62b1\u3048\u308b\u5065\u5eb7\u7ba1\u7406\u306e\u8ab2\u984c\u3084\u6c42\u3081\u308b\u6a5f\u80fd\u3092\u6d17\u3044\u51fa\u3059\u3002  2. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a 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\u305f\u3068\u3048\u3070\u3001UX\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u304a\u3044\u3066\u306f\u3001\u307e\u305a\u5171\u611f\u30de\u30c3\u30d7\u3092\u7528\u3044\u3066\u8907\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u304b\u3089\u30d1\u30bf\u30fc\u30f3\u3084\u8ab2\u984c\u3092\u767a\u898b\u3057\u3001\u305d\u306e\u5f8c\u3001\u305d\u308c\u3089\u306e\u60c5\u5831\u3092\u7d71\u5408\u3057\u3066\u4ee3\u8868\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u50cf\uff08\uff1d\u30da\u30eb\u30bd\u30ca\uff09\u3092\u69cb\u7bc9\u3059\u308b\u3068\u3044\u3046\u9806\u5e8f\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u3002 \u95a2\u9023\u7528\u8a9e    \u30da\u30eb\u30bd\u30ca  \u5171\u611f\u30ae\u30e3\u30c3\u30d7  \u53c2\u8003\u6587\u732e   https:\/\/medium.com\/@davegray\/updated-empathy-map-canvas-46df22df3c8a  \u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u3067\u3082\u4f7f\u308f\u308c\u3066\u3044\u308b\u300e\u5171\u611f\u30de\u30c3\u30d7\u300f\u65e5\u672c\u8a9e\u7248\u5171\u611f\u30de\u30c3\u30d7\u3042\u308a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/empathy-map\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5171\u611f\u30de\u30c3\u30d7 | UX TIMES\" \/>\n<meta property=\"og:description\" content=\"\u30e6\u30fc\u30b6\u30fc\u306e\u6c17\u6301\u3061\u3092\u30de\u30c3\u30d7\u306b\u3057\u3001\u6c17\u6301\u3061\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u308b\u3002 \u4e3b\u306bUX\u30c7\u30b6\u30a4\u30f3\u3084\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306e\u521d\u671f\u6bb5\u968e\u3067\u6d3b\u7528\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4fc3\u9032\u3059\u308b\u3002\u65e5\u672c\u3067\u3082\u3001\u82f1\u8a9e\u8868\u8a18\u306e\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\u3068\u547c\u3076\u3053\u3068\u304c\u591a\u3044\u3002 \u63d0\u5531\u8005\u3068\u80cc\u666f  \u5171\u611f\u30de\u30c3\u30d7\uff08\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\uff09\u306f\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u3067\u3042\u308a\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793eXPLANE\u306e\u5275\u8a2d\u8005\u3067\u3042\u308b\u30c7\u30a4\u30d6\u30fb\u30b0\u30ec\u30a4\uff08Dave Gray\uff09\u6c0f\u306b\u3088\u3063\u3066\u8003\u6848\u3055\u308c\u305f\u3002 \u5f7c\u306f\u30012010\u5e74\u306b\u51fa\u7248\u3055\u308c\u305f\u66f8\u7c4d\u300eGamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers\u300f\u306e\u4e2d\u3067\u3053\u306e\u624b\u6cd5\u3092\u7d39\u4ecb\u3057\u3001\u4ee5\u5f8c\u3001\u4e16\u754c\u4e2d\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u3067\u5e83\u304f\u63a1\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f \u3002  \u5171\u611f\u30de\u30c3\u30d7\uff08\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\uff09\u306e\u69cb\u6210\u8981\u7d20  \u5171\u611f\u30de\u30c3\u30d7\u306f\u3001\u4ee5\u4e0b\u306e6\u3064\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u69cb\u6210\u3055\u308c\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3042\u308b    \u8003\u3048\u3066\u3044\u308b\u3053\u3068\u30fb\u611f\u3058\u3066\u3044\u308b\u3053\u3068\uff08Think &amp; Feel\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u5185\u9762\u3067\u8003\u3048\u3001\u611f\u3058\u3066\u3044\u308b\u3053\u3068\u3002  \u898b\u3066\u3044\u308b\u3053\u3068\uff08See\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u754c\u306b\u5165\u308b\u60c5\u5831\u3084\u74b0\u5883\u3002  \u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u30fb\u3084\u3063\u3066\u3044\u308b\u3053\u3068\uff08Say &amp; Do\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u767a\u8a00\u3084\u884c\u52d5\u3002  \u805e\u3044\u3066\u3044\u308b\u3053\u3068\uff08Hear\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u8033\u306b\u3059\u308b\u60c5\u5831\u3084\u5f71\u97ff\u3002  \u75db\u307f\uff08Pain\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u611f\u3058\u3066\u3044\u308b\u4e0d\u5b89\u3084\u8ab2\u984c\u3002  \u5f97\u3089\u308c\u308b\u3082\u306e\uff08Gain\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u5f97\u305f\u3044\u3068\u671b\u3080\u5229\u76ca\u3084\u4fa1\u5024\u3002  \u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u8996\u899a\u7684\u306b\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308b\u3002  \u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3051\u308b\u6d3b\u7528\u65b9\u6cd5\u3068\u5177\u4f53\u4f8b 1. UX\u30c7\u30b6\u30a4\u30f3\u306e\u521d\u671f\u6bb5\u968e\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u7406\u89e3 \u6d3b\u7528\u65b9\u6cd5\uff1a\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u89b3\u5bdf\u304b\u3089\u5f97\u3089\u308c\u305f\u60c5\u5831\u3092\u57fa\u306b\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u660e\u78ba\u5316\u3059\u308b\u3002 \u5177\u4f53\u4f8b\uff1a\u65b0\u3057\u3044\u5065\u5eb7\u7ba1\u7406\u30a2\u30d7\u30ea\u3092\u958b\u767a\u3059\u308b\u969b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308b30\u4ee3\u306e\u50cd\u304f\u5973\u6027\u306e\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u5f7c\u5973\u305f\u3061\u304c\u62b1\u3048\u308b\u5065\u5eb7\u7ba1\u7406\u306e\u8ab2\u984c\u3084\u6c42\u3081\u308b\u6a5f\u80fd\u3092\u6d17\u3044\u51fa\u3059\u3002  2. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a 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\u305f\u3068\u3048\u3070\u3001UX\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u304a\u3044\u3066\u306f\u3001\u307e\u305a\u5171\u611f\u30de\u30c3\u30d7\u3092\u7528\u3044\u3066\u8907\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u304b\u3089\u30d1\u30bf\u30fc\u30f3\u3084\u8ab2\u984c\u3092\u767a\u898b\u3057\u3001\u305d\u306e\u5f8c\u3001\u305d\u308c\u3089\u306e\u60c5\u5831\u3092\u7d71\u5408\u3057\u3066\u4ee3\u8868\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u50cf\uff08\uff1d\u30da\u30eb\u30bd\u30ca\uff09\u3092\u69cb\u7bc9\u3059\u308b\u3068\u3044\u3046\u9806\u5e8f\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u3002 \u95a2\u9023\u7528\u8a9e    \u30da\u30eb\u30bd\u30ca  \u5171\u611f\u30ae\u30e3\u30c3\u30d7  \u53c2\u8003\u6587\u732e   https:\/\/medium.com\/@davegray\/updated-empathy-map-canvas-46df22df3c8a  \u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u3067\u3082\u4f7f\u308f\u308c\u3066\u3044\u308b\u300e\u5171\u611f\u30de\u30c3\u30d7\u300f\u65e5\u672c\u8a9e\u7248\u5171\u611f\u30de\u30c3\u30d7\u3042\u308a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/empathy-map\/\" \/>\n<meta property=\"og:site_name\" content=\"UX TIMES\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T14:57:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/06\/empathy-map.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1720\" \/>\n\t<meta property=\"og:image:height\" content=\"1730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" 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\u5f7c\u306f\u30012010\u5e74\u306b\u51fa\u7248\u3055\u308c\u305f\u66f8\u7c4d\u300eGamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers\u300f\u306e\u4e2d\u3067\u3053\u306e\u624b\u6cd5\u3092\u7d39\u4ecb\u3057\u3001\u4ee5\u5f8c\u3001\u4e16\u754c\u4e2d\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30d3\u30b8\u30cd\u30b9\u306e\u73fe\u5834\u3067\u5e83\u304f\u63a1\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f \u3002 \u5171\u611f\u30de\u30c3\u30d7\uff08\u30a8\u30f3\u30d1\u30b7\u30fc\u30de\u30c3\u30d7\uff09\u306e\u69cb\u6210\u8981\u7d20 \u5171\u611f\u30de\u30c3\u30d7\u306f\u3001\u4ee5\u4e0b\u306e6\u3064\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u69cb\u6210\u3055\u308c\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3042\u308b \u8003\u3048\u3066\u3044\u308b\u3053\u3068\u30fb\u611f\u3058\u3066\u3044\u308b\u3053\u3068\uff08Think &amp; Feel\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u5185\u9762\u3067\u8003\u3048\u3001\u611f\u3058\u3066\u3044\u308b\u3053\u3068\u3002 \u898b\u3066\u3044\u308b\u3053\u3068\uff08See\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u754c\u306b\u5165\u308b\u60c5\u5831\u3084\u74b0\u5883\u3002 \u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u30fb\u3084\u3063\u3066\u3044\u308b\u3053\u3068\uff08Say &amp; Do\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u767a\u8a00\u3084\u884c\u52d5\u3002 \u805e\u3044\u3066\u3044\u308b\u3053\u3068\uff08Hear\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u8033\u306b\u3059\u308b\u60c5\u5831\u3084\u5f71\u97ff\u3002 \u75db\u307f\uff08Pain\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u611f\u3058\u3066\u3044\u308b\u4e0d\u5b89\u3084\u8ab2\u984c\u3002 \u5f97\u3089\u308c\u308b\u3082\u306e\uff08Gain\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u5f97\u305f\u3044\u3068\u671b\u3080\u5229\u76ca\u3084\u4fa1\u5024\u3002 \u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u8996\u899a\u7684\u306b\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308b\u3002 \u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3051\u308b\u6d3b\u7528\u65b9\u6cd5\u3068\u5177\u4f53\u4f8b 1. UX\u30c7\u30b6\u30a4\u30f3\u306e\u521d\u671f\u6bb5\u968e\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u7406\u89e3 \u6d3b\u7528\u65b9\u6cd5\uff1a\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u89b3\u5bdf\u304b\u3089\u5f97\u3089\u308c\u305f\u60c5\u5831\u3092\u57fa\u306b\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u660e\u78ba\u5316\u3059\u308b\u3002 \u5177\u4f53\u4f8b\uff1a\u65b0\u3057\u3044\u5065\u5eb7\u7ba1\u7406\u30a2\u30d7\u30ea\u3092\u958b\u767a\u3059\u308b\u969b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308b30\u4ee3\u306e\u50cd\u304f\u5973\u6027\u306e\u5171\u611f\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u3001\u5f7c\u5973\u305f\u3061\u304c\u62b1\u3048\u308b\u5065\u5eb7\u7ba1\u7406\u306e\u8ab2\u984c\u3084\u6c42\u3081\u308b\u6a5f\u80fd\u3092\u6d17\u3044\u51fa\u3059\u3002 2. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a 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