{"id":33317,"date":"2025-06-11T14:45:03","date_gmt":"2025-06-11T05:45:03","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=33317"},"modified":"2025-08-26T20:54:34","modified_gmt":"2025-08-26T11:54:34","slug":"representativeness-bias","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/representativeness-bias\/","title":{"rendered":"\u4ee3\u8868\u6027\u30d0\u30a4\u30a2\u30b9"},"content":{"rendered":"<p>\u4eba\u304c\u300c\u3042\u308b\u5bfe\u8c61\u304c\u5178\u578b\u7684\u306a\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\uff08\u4ee3\u8868\u7684\u306a\u4f8b\uff09\u300d\u3068\u3069\u308c\u3060\u3051\u4f3c\u3066\u3044\u308b\u304b\u306b\u3088\u3063\u3066\u3001\u78ba\u7387\u3084\u6240\u5c5e\u30ab\u30c6\u30b4\u30ea\u3092\u5224\u65ad\u3057\u3066\u3057\u307e\u3046\u8a8d\u77e5\u7684\u8fd1\u9053\u3067\u3042\u308b\u3002<br \/>\n\u5b9f\u969b\u306b\u306f\u6bcd\u96c6\u56e3\u306e\u30d9\u30fc\u30b9\u30ec\u30fc\u30c8\uff08\u8d77\u3053\u308a\u3084\u3059\u3055\uff09\u306a\u3069\u3092\u7121\u8996\u3057\u305f\u8aa4\u3063\u305f\u63a8\u8ad6\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u3002<\/p>\n<h2>\u63d0\u5531\u8005\u3068\u80cc\u666f<\/h2>\n<div style=\"width: 275px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/en\/2\/2b\/Amos_Tversky.jpg\" alt=\"\u30a4\u30bf\u30de\u30fc\u30fb\u30b5\u30a4\u30e2\u30f3\u30bd\u30f3\" width=\"265\" height=\"273\" \/><p class=\"wp-caption-text\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Amos_Tversky\">\u30a4\u30bf\u30de\u30fc\u30fb\u30b5\u30a4\u30e2\u30f3\u30bd\u30f3<\/a><\/p><\/div>\n<p>1970\u5e74\u4ee3\u306b\u30a2\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\uff08Amos Tversky\uff09\u3068\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\uff08Daniel Kahneman\uff09\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u3002<br \/>\n\u5f7c\u3089\u306f\u300c\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u3068\u30d0\u30a4\u30a2\u30b9\u300d\u7814\u7a76\u306e\u4e2d\u3067\u3001\u4eba\u9593\u304c\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u306b\u3088\u3063\u3066\u5224\u65ad\u3057\u3084\u3059\u3044\u50be\u5411\u3092\u660e\u3089\u304b\u306b\u3057\u305f(<a title=\"Heuristic | Definition, Examples, Daniel Kahneman, Amos Tversky ...\" href=\"https:\/\/www.britannica.com\/topic\/heuristic-reasoning?utm_source=chatgpt.com\">britannica.com<\/a>)\u3002<\/p>\n<h2>\u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3051\u308b\u5229\u7528\u65b9\u6cd5\u3068\u5177\u4f53\u4e8b\u4f8b<\/h2>\n<h3>1. \u30e6\u30fc\u30b6\u30fc\u8abf\u67fb\u3068\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08<\/h3>\n<p><strong>\u554f\u984c<\/strong>\uff1a\u4ee3\u8868\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u50cf\uff08\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\uff09\u306b\u5f15\u3063\u5f35\u3089\u308c\u3001\u5c11\u6570\u6d3e\u3084\u30de\u30a4\u30ce\u30ea\u30c6\u30a3\u306e\u30cb\u30fc\u30ba\u3092\u898b\u843d\u3068\u3059\u50be\u5411\u304c\u3042\u308b\u3002<br \/>\n<strong>\u5bfe\u5fdc\u7b56<\/strong>\uff1a\u6bcd\u96c6\u56e3\u306e\u30d9\u30fc\u30b9\u30ec\u30fc\u30c8\u3092\u610f\u8b58\u3057\u3001\u91cf\u7684\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u3068\u3059\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f\u5178\u578b\u4ee5\u5916\u306e\u58f0\u3082\u53d6\u308a\u5165\u308c\u3001\u591a\u69d8\u6027\u3092\u62c5\u4fdd\u3059\u308b\u3002<\/p>\n<h3>2. UI\u8a2d\u8a08\u30fb\u30a2\u30a4\u30b3\u30f3\u9078\u5b9a<\/h3>\n<p><strong>\u554f\u984c<\/strong>\uff1a\u300c\u30d5\u30a9\u30eb\u30c0\u300d\u30a2\u30a4\u30b3\u30f3\uff1d\u30ea\u30a2\u30eb\u306a\u66f8\u985e\u30d5\u30a9\u30eb\u30c0\u306e\u5f62\u306b\u4f3c\u305b\u308b\u4ee3\u8868\u6027\u91cd\u8996\u3067\u3001\u9006\u306b\u53e4\u81ed\u3055\u3084\u6df7\u4e71\u3092\u62db\u304f\u3053\u3068\u304c\u3042\u308b\u3002<br \/>\n<strong>\u5bfe\u5fdc\u7b56<\/strong>\uff1a\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3084\u6587\u8108\u306b\u5408\u308f\u305b\u3066\u3001\u6700\u9069\u306a\u8c61\u5fb4\uff08\u30e1\u30bf\u30d5\u30a1\u30fc\uff09\u3092\u9078\u629e\u3057\u3001\u64cd\u4f5c\u6027\u3068\u76f4\u611f\u6027\u3092\u4e21\u7acb\u3055\u305b\u308b\u3002<\/p>\n<h3>3. \u30a8\u30e9\u30fc\u30e1\u30c3\u30bb\u30fc\u30b8\u3068UX<\/h3>\n<p><strong>\u554f\u984c<\/strong>\uff1a\u300c\u30a8\u30e9\u30fc\uff1d\u8d64\u3044\u30d0\u30c4\u30a2\u30a4\u30b3\u30f3\uff0b\u53b3\u3057\u3044\u8a00\u8449\u300d\u3068\u3044\u3046\u5178\u578b\u30a4\u30e1\u30fc\u30b8\u306b\u5f15\u304d\u305a\u3089\u308c\u3059\u304e\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u4e0d\u5b89\u3092\u717d\u308b\u3053\u3068\u304c\u3042\u308b\u3002<br \/>\n<strong>\u5bfe\u5fdc\u7b56<\/strong>\uff1a\u30a8\u30e9\u30fc\u306e\u5185\u5bb9\u3084\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u30c8\u30fc\u30f3\u3092\u9078\u3073\u3001\u30a2\u30e9\u30fc\u30c8\u3067\u306f\u306a\u304f\u5efa\u8a2d\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u7684\u8868\u73fe\u3092\u5fc3\u304c\u3051\u308b\u3002<\/p>\n<h2>\u300c\u3053\u306e\u5834\u9762\u306b\u4f7f\u3048\u308b\u304b\u306a\uff1f\u300d\u30b7\u30fc\u30f3\u3068\u5177\u4f53\u7684\u4e8b\u4f8b<\/h2>\n<p><strong>\u30b7\u30fc\u30f3<\/strong>\uff1aWeb\u30a2\u30d7\u30ea\u306e\u30ed\u30b0\u30a4\u30f3\u753b\u9762\u306b\u304a\u3051\u308b\u30a2\u30a4\u30b3\u30f3\u8a2d\u8a08<\/p>\n<ul>\n<li><em>\u826f\u304f\u3042\u308b\u8aa4\u308a<\/em>\uff1a\u300c\u30e6\u30fc\u30b6\u30fc\uff1d\u4eba\u306e\u9854\u30a2\u30a4\u30b3\u30f3\u300d\u304c\u5178\u578b\u3068\u3057\u3066\u4f7f\u308f\u308c\u3084\u3059\u3044\u304c\u3001B2B\u5411\u3051\u7ba1\u7406\u753b\u9762\u3067\u306f\u5f79\u5272\u3084\u540d\u524d\u8868\u793a\u306e\u65b9\u304c\u8b58\u5225\u6027\u304c\u9ad8\u3044\u3053\u3068\u3082\u3042\u308b\u3002<\/li>\n<li><em>\u6539\u5584\u4e8b\u4f8b<\/em>\uff1a\u300c\u62c5\u5f53\u8005\u25cb\u25cb\u3055\u3093\u300d\u304c\u3044\u304f\u3064\u304b\u4e26\u3076\u5834\u9762\u3067\u306f\u3001\u9854\u3067\u306f\u306a\u304f\u300c\u30a4\u30cb\u30b7\u30e3\u30eb\uff0b\u5f79\u5272\u3092\u660e\u793a\u300d\u3057\u305f\u30a2\u30d0\u30bf\u30fc\u3092\u63a1\u7528\u3057\u8996\u8a8d\u6027\u3092\u9ad8\u3081\u305f\u3002<\/li>\n<\/ul>\n<h2>\u30c7\u30b6\u30a4\u30f3\u89b3\u70b9\u3067\u306e\u6ce8\u610f\u70b9<\/h2>\n<table>\n<thead>\n<tr>\n<th>\u539f\u5247<\/th>\n<th>\u6ce8\u610f\u70b9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u4ee3\u8868\u6027\u306b\u983c\u308a\u3059\u304e\u306a\u3044<\/td>\n<td>\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3060\u3051\u3067\u5224\u65ad\u3059\u308b\u3068\u591a\u69d8\u306a\u30e6\u30fc\u30b6\u30fc\u8981\u4ef6\u3092\u898b\u843d\u3068\u3059<\/td>\n<\/tr>\n<tr>\n<td>\u30d9\u30fc\u30b9\u30ec\u30fc\u30c8\u3092\u8003\u616e<\/td>\n<td>\u5178\u578b\u304b\u3089\u5916\u308c\u308b\u30b1\u30fc\u30b9\u3082\u4e00\u5b9a\u5272\u5408\u3067\u5b58\u5728\u3059\u308b\u70b9\u3092\u30c7\u30b6\u30a4\u30f3\u306b\u53cd\u6620<\/td>\n<\/tr>\n<tr>\n<td>\u601d\u3044\u8fbc\u307f\u306b\u3088\u308b\u8a2d\u8a08<\/td>\n<td>\u30b9\u30c6\u30ec\u30aa\u30bf\u30a4\u30d7\u304b\u3089\u751f\u307e\u308c\u308b\u8aa4\u3063\u305f\u524d\u63d0\u3067\u4ed5\u69d8\u8a2d\u8a08\u3057\u306a\u3044\u3088\u3046\u6ce8\u610f\u3059\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4ee3\u8868\u6027\u30d0\u30a4\u30a2\u30b9\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u3067\u3001<strong>\u5b9f\u969b\u306b\u5b58\u5728\u3059\u308b\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u30c7\u30b6\u30a4\u30f3<\/strong>\u3092\u884c\u3044\u3001\u30b9\u30c6\u30ec\u30aa\u30bf\u30a4\u30d7\u306b\u5f15\u304d\u305a\u3089\u308c\u306a\u3044\u3001\u3088\u308a\u516c\u5e73\u3067\u7cbe\u5ea6\u306e\u9ad8\u3044\u5224\u65ad\u3068\u8a2d\u8a08\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<h2 class=\"entry-title\">\u4ee3\u8868\u6027\u30d0\u30a4\u30a2\u30b9\u3068\u4ee3\u8868\u6027\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u306e\u9055\u3044<\/h2>\n<ul>\n<li data-start=\"402\" data-end=\"442\">\u300c<strong data-start=\"446\" data-end=\"454\">\u30d0\u30a4\u30a2\u30b9<\/strong>\u300d\u306f<strong data-start=\"456\" data-end=\"484\">\u305d\u306e\u8fd1\u9053\u304c\u3046\u307e\u304f\u3044\u304b\u305a\u3001\u504f\u3063\u3066\u8aa4\u3063\u3066\u3057\u307e\u3063\u305f\u72b6\u614b<\/strong><\/li>\n<li>\u300c<strong data-start=\"403\" data-end=\"416\">\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af<\/strong>\u300d\u306f<strong data-start=\"418\" data-end=\"441\">\u901f\u304f\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u601d\u8003\u306e\u8fd1\u9053\uff08\u30eb\u30fc\u30eb\uff09<\/strong><\/li>\n<\/ul>\n<p>\u4ee3\u8868\u6027\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\uff08\u5224\u65ad\u6cd5\uff09<br \/>\n\u2193\uff08\u904e\u4fe1\u30fb\u8aa4\u7528\uff09<br \/>\n\u4ee3\u8868\u6027\u30d0\u30a4\u30a2\u30b9\uff08\u504f\u308a\u30fb\u5224\u65ad\u30df\u30b9\uff09<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li>\n<p class=\"entry-title\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/representativenessheuristic\/\">\u4ee3\u8868\u6027\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af<\/a><\/p>\n<\/li>\n<\/ul>\n<h2>\u95a2\u9023\u8a18\u4e8b<\/h2>\n<ul>\n<li>\n<p class=\"entry-title\"><a title=\"\" href=\"https:\/\/uxdaystokyo.com\/articles\/heuristic-and-bias\/\">\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u3068\u30d0\u30a4\u30a2\u30b9\u306e\u9055\u3044\u3068\u306f\uff1f<\/a><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u3042\u308b\u5bfe\u8c61\u304c\u5178\u578b\u7684\u306a\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\uff08\u4ee3\u8868\u7684\u306a\u4f8b\uff09\u3068\u3069\u308c\u3060\u3051\u4f3c\u3066\u3044\u308b\u304b\u306b\u3088\u3063\u3066\u3001\u78ba\u7387\u3084\u6240\u5c5e\u30ab\u30c6\u30b4\u30ea\u3092\u5224\u65ad\u3057\u3066\u3057\u307e\u3046\u8a8d\u77e5\u7684\u8fd1\u9053<\/p>\n","protected":false},"author":5,"featured_media":33346,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"representativeness bias","footnotes":""},"glossary-category":[20],"glossary_tag":[],"class_list":["post-33317","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-thinking-mind-bias"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u4eba\u304c\u300c\u3042\u308b\u5bfe\u8c61\u304c\u5178\u578b\u7684\u306a\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\uff08\u4ee3\u8868\u7684\u306a\u4f8b\uff09\u300d\u3068\u3069\u308c\u3060\u3051\u4f3c\u3066\u3044\u308b\u304b\u306b\u3088\u3063\u3066\u3001\u78ba\u7387\u3084\u6240\u5c5e\u30ab\u30c6\u30b4\u30ea\u3092\u5224\u65ad\u3057\u3066\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"\u5927\u672c \u3042\u304b\u306d\"\/>\n\t<meta name=\"google-site-verification\" content=\"IHqL_lkv6btq_CmZRkt-d6ZwoMJOD2yLbg1nhOS9C4Y\" \/>\n\t<link rel=\"canonical\" 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