{"id":33398,"date":"2025-06-18T21:58:37","date_gmt":"2025-06-18T12:58:37","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=33398"},"modified":"2025-06-18T21:58:37","modified_gmt":"2025-06-18T12:58:37","slug":"denying-the-anteceden","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/denying-the-anteceden\/","title":{"rendered":"\u524d\u4ef6\u5426\u5b9a"},"content":{"rendered":"<p>\u300c\u3082\u3057P\u306a\u3089\u3070Q\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u6761\u4ef6\u304b\u3089\u3001P\u304c\u6210\u308a\u7acb\u305f\u306a\u3044\u306e\u3067\u3042\u308c\u3070Q\u3082\u6210\u308a\u7acb\u305f\u306a\u3044\u3068\u77ed\u7d61\u7684\u306b\u7d50\u8ad6\u3065\u3051\u3066\u3057\u307e\u3046\u3001\u5f62\u5f0f\u7684\u8aa4\u8b2c\u3067\u3042\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-33468\" 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\/><\/p>\n<h2>\u8d77\u6e90<\/h2>\n<p>\u3053\u306e\u8aa4\u8b2c\u306f\u53e4\u4ee3\u30ae\u30ea\u30b7\u30e3\u4ee5\u6765\u3001\u5f62\u5f0f\u8ad6\u7406\u5b66\u3067\u8b58\u5225\u3055\u308c\u3066\u304d\u305f\u3002<br \/>\n\u4eca\u65e5\u3067\u306f\u8ad6\u7406\u5b66\u3084\u6279\u5224\u7684\u601d\u8003\u306b\u304a\u3044\u3066\u5e83\u304f\u77e5\u3089\u308c\u3066\u304a\u308a\u3001\u201cP \u2192 Q\u201d\u306e\u524d\u63d0P\u3092\u5426\u5b9a\u3059\u308b\u3053\u3068\u3067Q\u3092\u5426\u5b9a\u3059\u308b\u63a8\u8ad6\u304c\u8aa4\u308a\u3067\u3042\u308b\u3053\u3068\u306f\u5404\u7a2e\u6587\u732e\u3067\u660e\u8a18\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<h2>\u30c7\u30b6\u30a4\u30f3\u3078\u306e\u5fdc\u7528\u3068\u5177\u4f53\u7684\u4e8b\u4f8b<\/h2>\n<h4>\u2460 \u8981\u4ef6\u5b9a\u7fa9\u3084\u4ed5\u69d8\u7b56\u5b9a<\/h4>\n<p><strong>\u554f\u984c\u70b9<\/strong>\uff1a\u300c\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u304c\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u306a\u3089\u30e6\u30fc\u30b6\u30fc\u306f\u5897\u3048\u308b\u300d\u3068\u5b9a\u7fa9\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u3057\u306a\u3044\u306a\u3089\u30e6\u30fc\u30b6\u30fc\u306f\u5897\u3048\u306a\u3044\u3068\u7d50\u8ad6\u3065\u3051\u308b\u306e\u306f\u8aa4\u8b2c\u3067\u3042\u308b\u3002\u5b9f\u969b\u306b\u306fSEO\u3084\u5e83\u544a\u65bd\u7b56\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u306a\u3069\u4ed6\u8981\u56e0\u3082\u5f71\u97ff\u3059\u308b\u3002<br \/>\n<strong>\u5bfe\u7b56<\/strong>\uff1a\u6839\u62e0\u3092\u8907\u6570\u306e\u8981\u7d20\u3067\u691c\u8a3c\u3057\u3001\u300c\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u304c\u8981\u56e0\u306e\u4e00\u3064\u300d\u3068\u3044\u3046\u69cb\u9020\u3067\u8ad6\u7406\u7684\u306b\u8aac\u660e\u3059\u308b\u3002<\/p>\n<h4>\u2461 \u30e6\u30fc\u30b6\u30fc\u30c6\u30b9\u30c8\u8a55\u4fa1<\/h4>\n<p><strong>\u554f\u984c\u70b9<\/strong>\uff1a\u300c\u25a1\u25a1\u6a5f\u80fd\u3092\u6539\u5584\u3059\u308c\u3070\u96e2\u8131\u7387\u304c\u4e0b\u304c\u308b\u300d\u3068\u60f3\u5b9a\u3057\u3066\u3001\u6539\u5584\u3057\u306a\u304b\u3063\u305f\u5834\u5408\u306b\u306f\u96e2\u8131\u7387\u304c\u4e0b\u304c\u3089\u306a\u3044\u3068\u6c7a\u3081\u3064\u3051\u308b\u306e\u306f\u8aa4\u3063\u305f\u63a8\u8ad6\u3067\u3042\u308b\u3002<br \/>\n<strong>\u5bfe\u7b56<\/strong>\uff1a\u300c\u25a1\u25a1\u6a5f\u80fd\u3092\u6539\u5584\u3057\u305f\u5f8c\u3001\u4ed6\u306e\u6539\u5584\u65bd\u7b56\u3092\u540c\u6642\u306b\u5b9f\u65bd\u3057\u305f\u7d50\u679c\u3001\u96e2\u8131\u7387\u304c\u25ef\uff05\u6539\u5584\u3057\u305f\u300d\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u8907\u6570\u65bd\u7b56\u306e\u95a2\u4fc2\u3092\u6574\u7406\u3057\u306a\u304c\u3089\u5206\u6790\u3059\u308b\u3002<\/p>\n<h4>\u2462 KPI\u3068\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u8a2d\u8a08<\/h4>\n<p><strong>\u554f\u984c\u70b9<\/strong>\uff1a\u300cCTR\u304c\u4f4e\u3044\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u826f\u304f\u306a\u3044\u300d\u3068\u3057\u305f\u5834\u5408\u3001CTR\u6539\u5584\u3060\u3051\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u3092\u5426\u5b9a\u3059\u308b\u5224\u65ad\u306f\u8aa4\u3063\u3066\u3044\u308b\u3002\u30a2\u30af\u30bb\u30b9\u5143\u3084\u30e6\u30fc\u30b6\u30fc\u30cb\u30fc\u30ba\u3001\u4e0d\u5177\u5408\u306a\u3069\u4ed6\u306e\u8981\u56e0\u3082\u8003\u616e\u304c\u5fc5\u8981\u3067\u3042\u308b\u3002<br \/>\n<strong>\u5bfe\u7b56<\/strong>\uff1aCTR\u4f4e\u4e0b\u539f\u56e0\u3092\u591a\u9762\u7684\u306b\u5206\u6790\u3057\u3001\u300c\u6539\u5584\u3059\u3079\u304d\u300d\u3068\u5224\u65ad\u3059\u308b\u6839\u62e0\u306b\u591a\u69d8\u306a\u30c7\u30fc\u30bf\u3092\u7528\u610f\u3059\u308b\u3002<\/p>\n<h2>\u30b7\u30fc\u30f3\u3068\u5177\u4f53\u7684\u4e8b\u4f8b<\/h2>\n<p>\u30c1\u30fc\u30e0\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3067\u300cA\/B\u30c6\u30b9\u30c8\u3067\u5909\u5316\u306a\u3057\u3060\u3063\u305f\u304b\u3089\u65bd\u7b56\u306f\u610f\u5473\u304c\u306a\u3044\u300d\u3068\u7d50\u8ad6\u3092\u6025\u3050\u5834\u9762\u3002<\/p>\n<p><strong>\u8aa4\u8b2c\u306e\u6d41\u308c<\/strong>\uff1a<\/p>\n<ul>\n<li>\u524d\u63d0\u3000\uff1a\u3082\u3057\u6539\u5584A\u3092\u5b9f\u65bd\u3059\u308c\u3070\u3001KPI\u306f\u6539\u5584\u3055\u308c\u308b\u306f\u305a<\/li>\n<li>\u4e8b\u5b9f\u3000\uff1aA\u306f\u672a\u5b9f\u65bd\u3067\u3042\u308b<\/li>\n<li>\u7d50\u8ad6\u3000\uff1a\u3057\u305f\u304c\u3063\u3066\u3001KPI\u306f\u6539\u5584\u3057\u306a\u3044<\/li>\n<\/ul>\n<p><strong>\u6539\u5584\u4f8b<\/strong>\uff1a\u300c\u6539\u5584A\u3068\u540c\u6642\u306b\u6539\u5584B\u3082\u5f71\u97ff\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u307e\u305aA\u3092\u5b9f\u65bd\u3057\u3066\u52b9\u679c\u3092\u6e2c\u5b9a\u3057\u3001\u305d\u306e\u5f8cB\u3092\u5c0e\u5165\u3057\u6bd4\u8f03\u3059\u308b\u300d\u3068\u30d7\u30ed\u30bb\u30b9\u3092\u5206\u3051\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u8aa4\u8b2c\u3092\u56de\u907f\u3059\u308b\u3002<\/p>\n<h3>\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8<\/h3>\n<ul>\n<li>\u524d\u4ef6P\u3092\u5426\u5b9a\u3057\u3066\u3082\u5f8c\u4ef6Q\u306e\u5426\u5b9a\u306b\u306f\u306a\u3089\u306a\u3044<\/li>\n<li>\u4ed6\u306e\u56e0\u679c\u3084\u8981\u56e0\u3092\u660e\u793a\u3057\u3001\u904e\u5ea6\u306a\u5358\u7d14\u5316\u3092\u907f\u3051\u308b<\/li>\n<li>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u8ad6\u7406\u69cb\u9020\u3092\u7d44\u307f\u7acb\u3066\u3001\u77ed\u7d61\u7684\u306a\u7d50\u8ad6\u3092\u9632\u3050<\/li>\n<\/ul>\n<p>\u524d\u4ef6\u5426\u5b9a\u306f\u300cP\u304c\u6210\u308a\u7acb\u305f\u306a\u3044\u304b\u3089Q\u3082\u3060\u3081\u3060\u300d\u3068\u5b89\u6613\u306b\u65ad\u5b9a\u3059\u308b\u601d\u8003\u306e\u30ef\u30ca\u3067\u3042\u308b\u3002<br \/>\n\u30d7\u30ed\u30c0\u30af\u30c8\u958b\u767a\u3067\u306f\u3001<strong>\u591a\u56e0\u679c\u306e\u89b3\u70b9\u3068\u4ecb\u5165\u8a2d\u8a08\u3092\u4e01\u5be7\u306b\u884c\u3046\u3053\u3068<\/strong>\u304c\u3001\u8aa4\u8b2c\u56de\u907f\u306e\u9375\u3068\u306a\u308b\u3067\u3042\u308b\u3002<\/p>\n<h2>\u524d\u4ef6\u5426\u5b9a\u306e\u8aa4\u8b2c \u3068 \u5f8c\u4ef6\u80af\u5b9a\u306e\u8aa4\u8b2c \u306e\u9055\u3044<\/h2>\n<p><strong>\u524d\u4ef6\u5426\u5b9a\u306e\u8aa4\u8b2c<\/strong>\u3068<strong>\u5f8c\u4ef6\u80af\u5b9a\u306e\u8aa4\u8b2c<\/strong>\u306f\u3001\u3069\u3061\u3089\u3082\u300c\u3082\u3057P\u306a\u3089\u3070Q\u3067\u3042\u308b\uff08P \u2192 Q\uff09\u300d\u3068\u3044\u3046<strong>\u6761\u4ef6\u6587<\/strong>\u306e\u8aa4\u3063\u305f\u89e3\u91c8\u304b\u3089\u751f\u3058\u308b**\u8ad6\u7406\u7684\u8aa4\u8b2c\uff08formal fallacy\uff09**\u3067\u3042\u308b\u304c\u3001\u9593\u9055\u3044\u306e\u30d1\u30bf\u30fc\u30f3\u304c\u7570\u306a\u308b\u3002\u4ee5\u4e0b\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u6bd4\u8f03\u3057\u3066\u89e3\u8aac\u3059\u308b\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u7a2e\u985e<\/th>\n<th>\u5f62\u5f0f<\/th>\n<th>\u306a\u305c\u8aa4\u308a\u304b<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/denying-the-anteceden\/\"><strong>\u524d\u4ef6\u5426\u5b9a\u306e\u8aa4\u8b2c<\/strong><\/a><\/td>\n<td>\u300cP\u3067\u306a\u3051\u308c\u3070Q\u3067\u306f\u306a\u3044\u300d\u2192 P\u3067\u306a\u3044 \u2192 \u3060\u304b\u3089Q\u3067\u306a\u3044<\/td>\n<td>Q\u306fP\u4ee5\u5916\u306e\u539f\u56e0\u304b\u3089\u3082\u8d77\u3053\u308a\u5f97\u308b\u305f\u3081\u3001\u5426\u5b9a\u3067\u304d\u306a\u3044\u3002<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/affirming-the-consequent\/\"><strong>\u5f8c\u4ef6\u80af\u5b9a\u306e\u8aa4\u8b2c<\/strong><\/a><\/td>\n<td>\u300cP\u306a\u3089\u3070Q\u300d\u2192 Q\u304c\u8d77\u304d\u305f \u2192 \u3060\u304b\u3089P\u3060<\/td>\n<td>Q\u304c\u8d77\u304d\u305f\u539f\u56e0\u306fP\u3068\u306f\u9650\u3089\u305a\u3001\u4ed6\u306e\u539f\u56e0\u3067\u3082\u6210\u7acb\u3057\u5f97\u308b\u305f\u3081\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>\u4f8b\u6587\uff08\u6761\u4ef6\u6587\uff09\uff1a<\/h3>\n<p>\u300c\u3082\u3057\u305d\u308c\u304c\u30ea\u30f3\u30b4\u306a\u3089\u3001\u8d64\u3044\u306f\u305a\u3060\uff08P \u2192 Q\uff09\u300d<\/p>\n<h3>\u2705 \u6b63\u3057\u3044\u8ad6\u7406\uff08<strong>\u4eee\u8a00\u4e09\u6bb5\u8ad6\u6cd5<\/strong>\uff09<\/h3>\n<ul>\n<li><strong>P\uff1a\u30ea\u30f3\u30b4\u3067\u3042\u308b<\/strong><\/li>\n<li><strong>Q\uff1a\u8d64\u3044<\/strong><\/li>\n<\/ul>\n<p>\u300c\u30ea\u30f3\u30b4\u306a\u3089\u8d64\u3044\u300d\u2192\u300c\u3053\u308c\u306f\u30ea\u30f3\u30b4\u3060\u300d\u2192\u300c\u3060\u304b\u3089\u8d64\u3044\u300d\u2705\uff08\u3053\u308c\u306f\u6b63\u3057\u3044\uff09<\/p>\n<h3>\u274c 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