{"id":34066,"date":"2025-07-24T18:23:15","date_gmt":"2025-07-24T09:23:15","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=34066"},"modified":"2025-07-24T18:23:15","modified_gmt":"2025-07-24T09:23:15","slug":"bounded-rationality","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/bounded-rationality\/","title":{"rendered":"\u9650\u5b9a\u5408\u7406\u6027"},"content":{"rendered":"<p>\u4eba\u9593\u304c\u610f\u601d\u6c7a\u5b9a\u3092\u3059\u308b\u969b\u306b\u3001\u5fc5\u8981\u306a\u60c5\u5831\u3059\u3079\u3066\u3092\u96c6\u3081\u305f\u308a\u3001\u5168\u3066\u306e\u9078\u629e\u80a2\u3092\u6bd4\u8f03\u3059\u308b\u6642\u9593\u3084\u80fd\u529b\u304c\u306a\u3044\u305f\u3081\u3001\u300c\u6700\u5584\u306e\u9078\u629e\u300d\u3067\u306f\u306a\u304f\u300c\u305d\u3053\u305d\u3053\u7d0d\u5f97\u3067\u304d\u308b\u9078\u629e\uff08\uff1d\u6e80\u8db3\u89e3\uff09\u300d\u3092\u9078\u3076\u50be\u5411\u304c\u3042\u308b\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u3042\u306a\u305f\u304c\u591c\u3054\u98ef\u306b\u4f55\u3092\u98df\u3079\u308b\u304b\u8ff7\u3063\u3066\u3044\u308b\u3068\u3057\u3088\u3046\u3002\u7406\u8ad6\u7684\u306b\u306f\u3001\u5168\u3066\u306e\u30e1\u30cb\u30e5\u30fc\u3001\u5065\u5eb7\u52b9\u679c\u3001\u4fa1\u683c\u3001\u8abf\u7406\u6642\u9593\u3001\u4eca\u306e\u6c17\u5206\u306a\u3069\u3092\u6bd4\u8f03\u3057\u3066\u300c\u6700\u3082\u30d9\u30b9\u30c8\u306a\u5915\u98df\u300d\u3092\u9078\u3076\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u3057\u304b\u3057\u5b9f\u969b\u306b\u306f\u3001\u300c\u51b7\u8535\u5eab\u306b\u3042\u308b\u6750\u6599\u3067\u7c21\u5358\u306b\u4f5c\u308c\u308b\u304b\u3089\u30d1\u30b9\u30bf\u306b\u3057\u3088\u3046\u300d\u3068\u6c7a\u3081\u3066\u3057\u307e\u3046\u3002\u3053\u308c\u306f\u3001\u5b8c\u5168\u306a\u60c5\u5831\u3084\u8a08\u7b97\u3067\u306f\u306a\u304f\u3001\u300c\u4eca\u306e\u6761\u4ef6\u3067\u307e\u3042\u307e\u3042\u826f\u3044\u300d\u9078\u629e\u3092\u3057\u3066\u3044\u308b\u5178\u578b\u7684\u306a\u4f8b\u3067\u3042\u308b\u3002<\/p>\n<h2>\u63d0\u5531\u8005<\/h2>\n<div style=\"width: 366px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/4\/4d\/Herbert_Simon%2C_RIT_NandE_Vol13Num11_1981_Mar19_Complete.jpg\/500px-Herbert_Simon%2C_RIT_NandE_Vol13Num11_1981_Mar19_Complete.jpg\" alt=\"\" width=\"356\" height=\"521\" \/><p class=\"wp-caption-text\">\u30cf\u30fc\u30d0\u30fc\u30c8\u30fb\u30b5\u30a4\u30e2\u30f3\uff08\u5f15\u7528\uff09https:\/\/mail.google.com\/mail\/u\/0\/?tab=rm&amp;ogbl#inbox<\/p><\/div>\n<p>1950\u5e74\u4ee3\u306b\u30cf\u30fc\u30d0\u30fc\u30c8\u30fb\u30b5\u30a4\u30e2\u30f3\uff08Herbert A. 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data-end=\"454\">\u3053\u308c\u306f\u300c\u3059\u3079\u3066\u306e\u60c5\u5831\u3084\u9078\u629e\u80a2\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305a\u3001\u5236\u7d04\u5185\u3067\u975e\u5408\u7406\u7684\u306a\u9078\u629e\u80a2\u3092\u3068\u3063\u3066\u3057\u307e\u3046\u300d\u3068\u3044\u3046<strong data-start=\"437\" data-end=\"450\">\u9650\u5b9a\u5408\u7406\u6027\u306e\u5178\u578b\u4f8b<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"456\" data-end=\"488\">2. <strong data-start=\"463\" data-end=\"488\">\u524d\u7dda\u306e\u73fe\u5b9f\u3088\u308a\u3001\u7406\u60f3\u3084\u904e\u53bb\u306e\u6210\u529f\u4f53\u9a13\u3092\u512a\u5148<\/strong><\/h3>\n<ul data-start=\"489\" data-end=\"569\">\n<li data-start=\"489\" data-end=\"534\">\n<p data-start=\"491\" 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data-end=\"750\">\n<li data-start=\"628\" data-end=\"689\">\n<p data-start=\"630\" data-end=\"689\">\u30c7\u30b6\u30a4\u30f3\u3084\u6a5f\u80fd\u958b\u767a\u306e\u4f1a\u8b70\u306b\u304a\u3044\u3066\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u8abf\u67fb\u3084\u691c\u8a3c\u306a\u3057\u306b\u3001\u904e\u53bb\u306e\u6210\u529f\u4f8b\u3084\u4e0a\u5c64\u90e8\u306e\u76f4\u611f\u3060\u3051\u3067\u5224\u65ad\u3059\u308b\u300d\u30b1\u30fc\u30b9\u304c\u3042\u308b\u3002<\/p>\n<\/li>\n<li data-start=\"690\" data-end=\"750\">\n<p data-start=\"692\" data-end=\"750\">\u3053\u306e\u3088\u3046\u306a\u5834\u9762\u3067\u306f\u3001\u30a4\u30f3\u30d1\u30fc\u30eb\u4f5c\u6226\u3068\u540c\u69d8\u306b\u3001**\u300c\u898b\u3048\u3066\u3044\u306a\u3044\u30b3\u30b9\u30c8\u300d\u3084\u300c\u975e\u73fe\u5b9f\u7684\u306a\u671f\u5f85\u300d**\u304c\u610f\u601d\u6c7a\u5b9a\u3092\u8aa4\u3089\u305b\u308b\u3002<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"752\" data-end=\"763\">UX\u3067\u306e\u4f8b\uff1a<\/h4>\n<ul data-start=\"764\" 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