\u63d0\u5531\u8005<\/h2>\n![\"\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u3068\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\"](\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/12\/kahneman-tversky.jpg\")
\u5de6\uff1a\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u3001\u53f3\uff1a\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\uff08\u51fa\u5c55\uff1ahttp:\/\/grawemeyer.org<\/a>\uff09<\/p><\/div>\n\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\uff08Daniel Kahneman\uff09\u3068<\/strong>\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\uff08Amos Tversky\uff09\u306b\u3088\u3063\u30661979\u5e74\u306b\u63d0\u5531\u3055\u308c\u305f\u3002<\/p>\n\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6<\/a>\u306e\u4e2d\u3067\u3001\u300c\u4eba\u306f\u78ba\u5b9f\u306a\u5229\u76ca\u3092\u9078\u3073\u3001\u4e0d\u78ba\u5b9f\u306a\u5229\u76ca\u3092\u904e\u5c0f\u8a55\u4fa1\u3057\u3001\u640d\u5931\u56de\u907f\u306e\u6587\u8108\u3067\u306f\u9006\u306e\u884c\u52d5\u3092\u3068\u308b\u300d\u3068\u5b9a\u7fa9\u3055\u308c\u305f\u3002<\/p>\n\u30c7\u30b6\u30a4\u30f3\u4e0a\u306e\u5229\u7528\u65b9\u6cd5\u3068\u5177\u4f53\u4f8b<\/h2>\n
\u78ba\u5b9f\u6027\u52b9\u679c\u306f\u3001\u5b89\u5fc3\u611f\u3092\u4e0e\u3048\u308b\u60c5\u5831\u8a2d\u8a08<\/strong>\u3084\u3001\u884c\u52d5\u3092\u4fc3\u3059\u969b\u306e\u6587\u8a00\u8a2d\u8a08<\/strong>\u306b\u304a\u3044\u3066\u7279\u306b\u6709\u52b9\u3067\u3042\u308b\u3002<\/p>\n\u30e6\u30fc\u30b6\u30fc\u306f\u300c\u4e0d\u78ba\u5b9f\u306a\u9078\u629e\u80a2\u3088\u308a\u3082\u3001\u7d50\u679c\u304c\u4fdd\u8a3c\u3055\u308c\u3066\u3044\u308b\u9078\u629e\u80a2\u300d\u3092\u9078\u3073\u305f\u304c\u308b\u5fc3\u7406\u3092\u6301\u3064\u305f\u3081\u3001\u305d\u308c\u3092\u8e0f\u307e\u3048\u305f\u8a2d\u8a08\u304c\u91cd\u8981\u3068\u306a\u308b\u3002<\/p>\n
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\u5177\u4f53\u4f8b\uff1a<\/strong><\/p>\n\n- \n
\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u767b\u9332\u30da\u30fc\u30b8\u306b\u304a\u3044\u3066\u3001\u300c\u3044\u3064\u3067\u3082\u89e3\u7d04\u53ef\u80fd<\/strong>\u300d\u300c30\u65e5\u9593\u5168\u984d\u8fd4\u91d1\u4fdd\u8a3c<\/strong>\u300d\u3068\u3044\u3063\u305f\u8868\u73fe\u3092\u7528\u3044\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u4e0d\u78ba\u5b9f\u6027\u3092\u56de\u907f\u3067\u304d\u308b\u3068\u8a8d\u77e5\u3057\u3001\u884c\u52d5\u306b\u79fb\u308a\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<\/li>\n<\/ul>\n\u89e3\u8aac\uff1a<\/strong><\/p>\n\n- \n
\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u300c\u3082\u3057\u4f7f\u308f\u306a\u304b\u3063\u305f\u3089\u640d\u304b\u3082\u300d\u3068\u3044\u3046\u4e0d\u5b89\u304c\u3001\u300c\u78ba\u5b9f\u306b\u8fd4\u91d1\u3055\u308c\u308b\u300d\u3053\u3068\u3067\u6255\u62ed\u3055\u308c\u3001\u5c0e\u5165\u30cf\u30fc\u30c9\u30eb\u304c\u4e0b\u304c\u308b\u3002<\/p>\n<\/li>\n<\/ul>\n
\u3010\u5229\u7528\u306e\u4f8b2\uff1a\u9078\u629e\u80a2\u8a2d\u8a08\u306b\u304a\u3051\u308b\u78ba\u5b9f\u6027\u306e\u6f14\u51fa\u3011<\/h3>\n
\u5177\u4f53\u4f8b\uff1a<\/strong><\/p>\n\n- \u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u3001\u300c\u7121\u6599\u30d7\u30e9\u30f3\u3067\u3067\u304d\u308b\u3053\u3068\u300d\u3092\u660e\u793a\u3057\u3001\u30ea\u30b9\u30af\u306a\u3057\u3067\u4f53\u9a13\u3067\u304d\u308b\u3053\u3068\u3092\u5f37\u8abf\u3059\u308b\u3002<\/li>\n
- \u300c100%\u5b89\u5168\u300d\u300c\u78ba\u5b9f\u306b\u5b88\u3089\u308c\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u300d\u306a\u3069\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3084\u4fe1\u983c\u306b\u95a2\u308f\u308b\u8981\u7d20\u3092\u4fdd\u8a3c\u3059\u308b\u8868\u73fe\u3002<\/li>\n<\/ul>\n
\u89e3\u8aac\uff1a<\/strong><\/p>\n\n- \n
\u78ba\u5b9f\u6027\u306e\u9ad8\u3044\u4f53\u9a13\u3092\u3042\u3089\u304b\u3058\u3081\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\uff08\u6709\u6599\u5316\u3084\u7d99\u7d9a\u5229\u7528\uff09\u3078\u306e\u4e0d\u5b89\u3092\u6e1b\u3089\u305b\u308b\u3002<\/p>\n<\/li>\n<\/ul>\n
\u3010\u5229\u7528\u306e\u4f8b3\uff1a\u4fdd\u967a\u7684\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u4fc3\u9032\u3011<\/h3>\n
\u5177\u4f53\u4f8b\uff1a<\/strong><\/p>\n\n- E\u30b3\u30de\u30fc\u30b9\u3067\u306e\u5546\u54c1\u8cfc\u5165\u6642\u306b\u3001\u300c\u914d\u9001\u4e2d\u306e\u7834\u640d\u4fdd\u8a3c\uff08+\u00a5300\uff09\u300d\u306e\u3088\u3046\u306a\u4fdd\u967a\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u793a\u3002<\/li>\n
- \u30e6\u30fc\u30b6\u30fc\u306f\u300c\u4e0d\u78ba\u5b9f\u306a\u640d\u5931\u300d\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u3001\u591a\u5c11\u306e\u30b3\u30b9\u30c8\u3092\u6255\u3063\u3066\u3067\u3082\u300c\u78ba\u5b9f\u306a\u88dc\u511f\u300d\u3092\u9078\u3076\u50be\u5411\u304c\u3042\u308b\u3002<\/li>\n<\/ul>\n
\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3051\u308b\u6d3b\u7528\u30b7\u30fc\u30f3<\/h2>\n\u3010\u30b7\u30fc\u30f31\uff1a\u30b5\u30fc\u30d3\u30b9\u306e\u521d\u671f\u767b\u9332\u4fc3\u9032\u3011<\/h3>\n\n- \u76ee\u7684\uff1a<\/strong> \u65b0\u898f\u767b\u9332\u306e\u5fc3\u7406\u7684\u30cf\u30fc\u30c9\u30eb\u3092\u4e0b\u3052\u308b\u3002<\/li>\n
- \u65bd\u7b56\uff1a<\/strong> \u300c\u767b\u9332\u5f8c7\u65e5\u4ee5\u5185\u306a\u3089\u5168\u984d\u8fd4\u91d1<\/strong>\u300d\u300c\u767b\u9332\u3057\u3066\u3082\u8ab2\u91d1\u306f\u4e00\u5207\u767a\u751f\u3057\u307e\u305b\u3093<\/strong>\u300d\u3068\u3044\u3046\u8868\u73fe\u306b\u3088\u308a\u3001\u78ba\u5b9f\u6027\u3092\u9ad8\u3081\u308b\u3002<\/li>\n<\/ul>\n
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- \u65bd\u7b56\uff1a<\/strong> \u300c\u30d7\u30e9\u30f3\u5909\u66f4\u5f8c\u3082\u4eca\u306e\u30c7\u30fc\u30bf\u306f\u4fdd\u6301\u3055\u308c\u307e\u3059<\/strong>\u300d\u300c\u3044\u3064\u3067\u3082\u5143\u306b\u623b\u305b\u307e\u3059<\/strong>\u300d\u3068\u3044\u3063\u305f\u8aac\u660e\u3092\u660e\u793a\u3059\u308b\u3002<\/li>\n<\/ul>\n
\u3010\u30b7\u30fc\u30f33\uff1a\u30ea\u30b9\u30af\u304c\u9ad8\u304f\u898b\u3048\u308b\u5834\u9762\u3067\u306e\u4e0d\u5b89\u6255\u62ed\u3011<\/h3>\n\n- \u76ee\u7684\uff1a<\/strong> \u5229\u7528\u7d99\u7d9a\u3084\u8cfc\u5165\u6c7a\u65ad\u306e\u4fc3\u9032\u3002<\/li>\n
- \u65bd\u7b56\uff1a<\/strong> \u300c\u3053\u306e\u64cd\u4f5c\u3092\u3057\u3066\u3082\u30c7\u30fc\u30bf\u306f\u5931\u308f\u308c\u307e\u305b\u3093<\/strong>\u300d\u300c\u5909\u66f4\u524d\u306b\u5fc5\u305a\u78ba\u8a8d\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u307e\u3059<\/strong>\u300d\u306a\u3069\u3001\u5b89\u5fc3\u3092\u4e0e\u3048\u308b\u8a2d\u8a08\u3002<\/li>\n<\/ul>\n
\u00a0\u88dc\u8db3\uff1a\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u3068\u306e\u95a2\u4fc2<\/h2>\n
\u78ba\u5b9f\u6027\u52b9\u679c\u306f\u3001\u640d\u5931\u56de\u907f\uff08Loss Aversion\uff09\u3068\u6df1\u304f\u95a2\u4fc2\u3057\u3066\u3044\u308b\u3002\u4eba\u306f\u300c\u5f97\u3092\u3059\u308b\u300d\u3088\u308a\u3082\u300c\u640d\u3092\u3057\u306a\u3044\u300d\u3053\u3068\u3092\u91cd\u8996\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u3001\u3053\u308c\u304c\u78ba\u5b9f\u306a\u640d\u5931\u306e\u56de\u907f\u884c\u52d5<\/strong>\u306b\u3064\u306a\u304c\u308b\u3002\u4e21\u8005\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001\u3088\u308a\u8aac\u5f97\u529b\u306e\u3042\u308b\u30c7\u30b6\u30a4\u30f3\u6226\u7565\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n\u95a2\u9023\u7528\u8a9e<\/h2>\n\n- \u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6<\/a><\/li>\n
- \u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
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\u78ba\u5b9f\u6027\u52b9\u679c | UX TIMES<\/title>\n<meta name=\"description\" content=\"100%\u306e\u6210\u529f\u3084\u56de\u907f\u304c\u7d04\u675f\u3055\u308c\u305f\u9078\u629e\u80a2\u306b\u5bfe\u3057\u3066\u3001\u305f\u3068\u3048\u671f\u5f85\u5024\u304c\u4f4e\u304f\u3066\u3082\u305d\u308c\u3092\u9078\u3073\u304c\u3061\u306b\u306a\u308b\u3002 \u3053\u306e\u52b9\u679c\u306f\u3001\u4eba\u9593\u306e\u975e\u5408\u7406\u7684\u306a\u30ea\u30b9\u30af\u56de\u907f\u3084\u640d\u5931\u56de\u907f\u884c\u52d5\u3092\u8aac\u660e\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u4e2d\u5fc3\u7684\u306a\u7406\u8ad6\u3067\u3042\u308b\u300c\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u300d\u306b\u542b\u307e\u308c\u308b\u6982\u5ff5\u306e\u3072\u3068\u3064\u3067\u3042\u308b\u3002 \u63d0\u5531\u8005 \u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\uff08Daniel Kahneman\uff09\u3068\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\uff08Amos 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Aversion\uff09\u3068\u6df1\u304f\u95a2\u4fc2\u3057\u3066\u3044\u308b\u3002\u4eba\u306f\u300c\u5f97\u3092\u3059\u308b\u300d\u3088\u308a\u3082\u300c\u640d\u3092\u3057\u306a\u3044\u300d\u3053\u3068\u3092\u91cd\u8996\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u3001\u3053\u308c\u304c\u78ba\u5b9f\u306a\u640d\u5931\u306e\u56de\u907f\u884c\u52d5\u306b\u3064\u306a\u304c\u308b\u3002\u4e21\u8005\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001\u3088\u308a\u8aac\u5f97\u529b\u306e\u3042\u308b\u30c7\u30b6\u30a4\u30f3\u6226\u7565\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002 \u95a2\u9023\u7528\u8a9e \u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6 \u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/certainty-effect\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u78ba\u5b9f\u6027\u52b9\u679c | UX TIMES\" \/>\n<meta property=\"og:description\" content=\"100%\u306e\u6210\u529f\u3084\u56de\u907f\u304c\u7d04\u675f\u3055\u308c\u305f\u9078\u629e\u80a2\u306b\u5bfe\u3057\u3066\u3001\u305f\u3068\u3048\u671f\u5f85\u5024\u304c\u4f4e\u304f\u3066\u3082\u305d\u308c\u3092\u9078\u3073\u304c\u3061\u306b\u306a\u308b\u3002 \u3053\u306e\u52b9\u679c\u306f\u3001\u4eba\u9593\u306e\u975e\u5408\u7406\u7684\u306a\u30ea\u30b9\u30af\u56de\u907f\u3084\u640d\u5931\u56de\u907f\u884c\u52d5\u3092\u8aac\u660e\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u4e2d\u5fc3\u7684\u306a\u7406\u8ad6\u3067\u3042\u308b\u300c\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u300d\u306b\u542b\u307e\u308c\u308b\u6982\u5ff5\u306e\u3072\u3068\u3064\u3067\u3042\u308b\u3002 \u63d0\u5531\u8005 \u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\uff08Daniel Kahneman\uff09\u3068\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\uff08Amos Tversky\uff09\u306b\u3088\u3063\u30661979\u5e74\u306b\u63d0\u5531\u3055\u308c\u305f\u3002 \u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\u306e\u4e2d\u3067\u3001\u300c\u4eba\u306f\u78ba\u5b9f\u306a\u5229\u76ca\u3092\u9078\u3073\u3001\u4e0d\u78ba\u5b9f\u306a\u5229\u76ca\u3092\u904e\u5c0f\u8a55\u4fa1\u3057\u3001\u640d\u5931\u56de\u907f\u306e\u6587\u8108\u3067\u306f\u9006\u306e\u884c\u52d5\u3092\u3068\u308b\u300d\u3068\u5b9a\u7fa9\u3055\u308c\u305f\u3002 \u30c7\u30b6\u30a4\u30f3\u4e0a\u306e\u5229\u7528\u65b9\u6cd5\u3068\u5177\u4f53\u4f8b \u78ba\u5b9f\u6027\u52b9\u679c\u306f\u3001\u5b89\u5fc3\u611f\u3092\u4e0e\u3048\u308b\u60c5\u5831\u8a2d\u8a08\u3084\u3001\u884c\u52d5\u3092\u4fc3\u3059\u969b\u306e\u6587\u8a00\u8a2d\u8a08\u306b\u304a\u3044\u3066\u7279\u306b\u6709\u52b9\u3067\u3042\u308b\u3002 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\u300c\u3053\u306e\u64cd\u4f5c\u3092\u3057\u3066\u3082\u30c7\u30fc\u30bf\u306f\u5931\u308f\u308c\u307e\u305b\u3093\u300d\u300c\u5909\u66f4\u524d\u306b\u5fc5\u305a\u78ba\u8a8d\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u300d\u306a\u3069\u3001\u5b89\u5fc3\u3092\u4e0e\u3048\u308b\u8a2d\u8a08\u3002 \u00a0\u88dc\u8db3\uff1a\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u3068\u306e\u95a2\u4fc2 \u78ba\u5b9f\u6027\u52b9\u679c\u306f\u3001\u640d\u5931\u56de\u907f\uff08Loss Aversion\uff09\u3068\u6df1\u304f\u95a2\u4fc2\u3057\u3066\u3044\u308b\u3002\u4eba\u306f\u300c\u5f97\u3092\u3059\u308b\u300d\u3088\u308a\u3082\u300c\u640d\u3092\u3057\u306a\u3044\u300d\u3053\u3068\u3092\u91cd\u8996\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u3001\u3053\u308c\u304c\u78ba\u5b9f\u306a\u640d\u5931\u306e\u56de\u907f\u884c\u52d5\u306b\u3064\u306a\u304c\u308b\u3002\u4e21\u8005\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001\u3088\u308a\u8aac\u5f97\u529b\u306e\u3042\u308b\u30c7\u30b6\u30a4\u30f3\u6226\u7565\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002 \u95a2\u9023\u7528\u8a9e \u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6 \u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9","og_url":"https:\/\/uxdaystokyo.com\/articles\/glossary\/certainty-effect\/","og_site_name":"UX 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\u3010\u30b7\u30fc\u30f32\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u3011 \u76ee\u7684\uff1a \u6709\u6599\u30d7\u30e9\u30f3\u3084\u4e0a\u4f4d\u30d7\u30e9\u30f3\u3078\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3092\u4fc3\u3059\u3002 \u65bd\u7b56\uff1a \u300c\u30d7\u30e9\u30f3\u5909\u66f4\u5f8c\u3082\u4eca\u306e\u30c7\u30fc\u30bf\u306f\u4fdd\u6301\u3055\u308c\u307e\u3059\u300d\u300c\u3044\u3064\u3067\u3082\u5143\u306b\u623b\u305b\u307e\u3059\u300d\u3068\u3044\u3063\u305f\u8aac\u660e\u3092\u660e\u793a\u3059\u308b\u3002 \u3010\u30b7\u30fc\u30f33\uff1a\u30ea\u30b9\u30af\u304c\u9ad8\u304f\u898b\u3048\u308b\u5834\u9762\u3067\u306e\u4e0d\u5b89\u6255\u62ed\u3011 \u76ee\u7684\uff1a \u5229\u7528\u7d99\u7d9a\u3084\u8cfc\u5165\u6c7a\u65ad\u306e\u4fc3\u9032\u3002 \u65bd\u7b56\uff1a \u300c\u3053\u306e\u64cd\u4f5c\u3092\u3057\u3066\u3082\u30c7\u30fc\u30bf\u306f\u5931\u308f\u308c\u307e\u305b\u3093\u300d\u300c\u5909\u66f4\u524d\u306b\u5fc5\u305a\u78ba\u8a8d\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u300d\u306a\u3069\u3001\u5b89\u5fc3\u3092\u4e0e\u3048\u308b\u8a2d\u8a08\u3002 \u00a0\u88dc\u8db3\uff1a\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u3068\u306e\u95a2\u4fc2 \u78ba\u5b9f\u6027\u52b9\u679c\u306f\u3001\u640d\u5931\u56de\u907f\uff08Loss 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