{"id":34184,"date":"2025-08-22T11:56:52","date_gmt":"2025-08-22T02:56:52","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=34184"},"modified":"2025-08-22T11:56:52","modified_gmt":"2025-08-22T02:56:52","slug":"house-money-effect","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/house-money-effect\/","title":{"rendered":"\u30cf\u30a6\u30b9\u30de\u30cd\u30fc\u52b9\u679c"},"content":{"rendered":"<p data-start=\"65\" data-end=\"203\">\u5f97\u3089\u308c\u305f\u5229\u76ca\u3092\u300c\u81ea\u5206\u306e\u304a\u91d1\u300d\u3068\u306f\u5225\u306e\u30ab\u30c6\u30b4\u30ea\u3067\u6271\u3046\u3053\u3068\u3067\u3001\u640d\u5931\u56de\u907f\u306e\u50be\u5411\u304c\u5f31\u307e\u308a\u3001\u30ea\u30b9\u30af\u9078\u597d\u304c\u9ad8\u307e\u308b\u73fe\u8c61\u3092\u6307\u3059\u3002<\/p>\n<p data-start=\"205\" data-end=\"255\">\u4f8b\uff1a\u30ae\u30e3\u30f3\u30d6\u30eb\u3084\u6295\u8cc7\u3067\u52dd\u3063\u3066\u5f97\u305f\u5229\u76ca\u3092\u300c\u5143\u3005\u306a\u3044\u304a\u91d1\u300d\u3068\u898b\u306a\u3057\u3001\u666e\u6bb5\u3088\u308a\u5927\u80c6\u306b\u518d\u6295\u8cc7\u3057\u3066\u3057\u307e\u3046\u3002<\/p>\n<h2 data-start=\"643\" data-end=\"660\">\u63d0\u5531\u8005\u306b\u3064\u3044\u3066<\/h2>\n<div style=\"width: 630px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.timeshighereducation.com\/sites\/default\/files\/styles\/the_breaking_news_image_style\/public\/web-the_281021_p44_richard-thaler-_alamy.jpg?itok=yjvHHxqh\" alt=\"\u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30bb\u30a4\u30e9\u30fc\" width=\"620\" height=\"413\" \/><p class=\"wp-caption-text\"><a href=\"https:\/\/www.timeshighereducation.com\/features\/richard-thaler-i-became-academic-because-im-not-good-taking-orders\">\u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30bb\u30a4\u30e9\u30fc<\/a><\/p><\/div>\n<div style=\"width: 270px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/psychology.columbia.edu\/sites\/psychology.columbia.edu\/files\/styles\/custom_crop_directory\/public\/content\/artworks-000041741124-t6pknr-t500x500.jpg?itok=QtLheBSz\" alt=\"\u30a8\u30ea\u30c3\u30af\u30fb\u30b8\u30e7\u30f3\u30bd\u30f3\" width=\"260\" height=\"260\" \/><p class=\"wp-caption-text\"><a href=\"https:\/\/psychology.columbia.edu\/content\/eric-j-johnson\">\u30a8\u30ea\u30c3\u30af\u30fb\u30b8\u30e7\u30f3\u30bd\u30f3<\/a><\/p><\/div>\n<p data-start=\"661\" data-end=\"823\">\u30cf\u30a6\u30b9\u30de\u30cd\u30fc\u52b9\u679c\u306f\u3001\u884c\u52d5\u7d4c\u6e08\u5b66\u8005 <strong data-start=\"678\" data-end=\"708\">\u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30bb\u30a4\u30e9\u30fc\uff08Richard Thaler\uff09<\/strong> \u3068 <strong data-start=\"711\" data-end=\"739\">\u30a8\u30ea\u30c3\u30af\u30fb\u30b8\u30e7\u30f3\u30bd\u30f3\uff08Eric Johnson\uff09<\/strong> \u3089\u306e\u7814\u7a76\uff081990\u5e74\u8ad6\u6587 <em data-start=\"753\" data-end=\"809\">Gambling with the House Money and Trying to Break Even<\/em>\uff09\u3067\u793a\u3055\u308c\u305f\u6982\u5ff5\u3067\u3042\u308b\u3002<\/p>\n<h2 data-start=\"262\" data-end=\"291\">\u30c7\u30b6\u30a4\u30f3\u4e0a\u306b\u95a2\u308f\u308b\u5229\u7528\u65b9\u6cd5\u3068\u5177\u4f53\u7684\u4e8b\u4f8b<\/h2>\n<p data-start=\"292\" data-end=\"358\">\u3053\u306e\u52b9\u679c\u306f\u4eba\u9593\u306e\u610f\u601d\u6c7a\u5b9a\u306e\u504f\u308a\u3092\u5229\u7528\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u305f\u3081\u3001<strong data-start=\"320\" data-end=\"340\">\u30e6\u30fc\u30b6\u30fc\u306e\u30ea\u30b9\u30af\u611f\u899a\u3092\u3069\u3046\u6271\u3046\u304b<\/strong>\u304c\u30c7\u30b6\u30a4\u30f3\u4e0a\u306e\u91cd\u8981\u306a\u8ad6\u70b9\u3068\u306a\u308b\u3002<\/p>\n<h3 data-start=\"362\" data-end=\"373\"><strong data-start=\"362\" data-end=\"371\">\u91d1\u878d\u30a2\u30d7\u30ea<\/strong><\/h3>\n<ul>\n<li data-start=\"378\" data-end=\"427\">\u6295\u8cc7\u5229\u76ca\u3092\u300c\u518d\u6295\u8cc7\u300d\u306b\u8a98\u5c0e\u3059\u308bUI\u3092\u4f5c\u308b\u3068\u3001\u30cf\u30a6\u30b9\u30de\u30cd\u30fc\u52b9\u679c\u3092\u5229\u7528\u3057\u3066\u6295\u8cc7\u7d99\u7d9a\u7387\u3092\u9ad8\u3081\u3089\u308c\u308b\u3002<\/li>\n<li data-start=\"432\" data-end=\"473\">\u4e00\u65b9\u3067\u904e\u5270\u6295\u8cc7\u3092\u9632\u3050\u305f\u3081\u306b\u3001\u5229\u76ca\u3068\u5143\u672c\u3092\u660e\u78ba\u306b\u5206\u3051\u3066\u8868\u793a\u3059\u308b\u3053\u3068\u3082\u6709\u52b9\u3067\u3042\u308b\u3002<\/li>\n<\/ul>\n<h3 data-start=\"477\" data-end=\"490\"><strong data-start=\"477\" data-end=\"488\">\u30b2\u30fc\u30e0\u30c7\u30b6\u30a4\u30f3<\/strong><\/h3>\n<ul>\n<li data-start=\"495\" data-end=\"564\">\u30e6\u30fc\u30b6\u30fc\u304c\u5f97\u305f\u300c\u30dc\u30fc\u30ca\u30b9\u30b3\u30a4\u30f3\u300d\u3084\u300c\u7121\u6599\u30ac\u30c1\u30e3\u5238\u300d\u306f\u3001\u81ea\u5206\u306e\u304a\u91d1\u3067\u306f\u306a\u3044\u305f\u3081\u5927\u80c6\u306b\u4f7f\u3046\u50be\u5411\u304c\u3042\u308b\u3002\u3053\u306e\u4ed5\u7d44\u307f\u3092\u30b2\u30fc\u30e0\u9032\u884c\u306b\u6d3b\u7528\u3067\u304d\u308b\u3002<\/li>\n<\/ul>\n<h3><strong data-start=\"568\" data-end=\"577\">E\u30b3\u30de\u30fc\u30b9<\/strong><\/h3>\n<ul>\n<li data-start=\"584\" data-end=\"636\">\u300c\u30dd\u30a4\u30f3\u30c8\u9084\u5143\u300d\u3084\u300c\u30af\u30fc\u30dd\u30f3\u4ed8\u4e0e\u300d\u306b\u3088\u3063\u3066\u3001\u6d88\u8cbb\u8005\u306f\u901a\u5e38\u3088\u308a\u30ea\u30b9\u30af\u3092\u53d6\u3063\u3066\u9ad8\u984d\u5546\u54c1\u3092\u9078\u3073\u3084\u3059\u304f\u306a\u308b\u3002<\/li>\n<\/ul>\n<h2 data-start=\"961\" data-end=\"997\">\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u30c7\u30b6\u30a4\u30f3\u306e\u89b3\u70b9\u3067\u300c\u4f7f\u3048\u308b\u5834\u9762\u300d<\/h2>\n<ul>\n<li data-start=\"1000\" data-end=\"1052\"><strong data-start=\"1000\" data-end=\"1011\">\u30dd\u30a4\u30f3\u30c8\u7d4c\u6e08\u570f<\/strong>\uff1a\u30e6\u30fc\u30b6\u30fc\u306f\u30dd\u30a4\u30f3\u30c8\u3092\u300c\u81ea\u5206\u306e\u304a\u91d1\u3067\u306f\u306a\u3044\u300d\u3068\u611f\u3058\u308b\u305f\u3081\u3001\u8cfc\u5165\u4f53\u9a13\u3092\u4fc3\u9032\u3059\u308b\u3002<\/li>\n<li data-start=\"1055\" data-end=\"1124\"><strong data-start=\"1055\" data-end=\"1067\">\u5b9a\u671f\u8ab2\u91d1\u30b5\u30fc\u30d3\u30b9<\/strong>\uff1a\u521d\u6708\u7121\u6599\u3084\u30ad\u30e3\u30c3\u30b7\u30e5\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u300c\u5f97\u3057\u305f\u5206\u3067\u8a66\u3059\u300d\u5fc3\u7406\u72b6\u614b\u306b\u306a\u308a\u3001\u7d99\u7d9a\u7387\u3092\u9ad8\u3081\u3089\u308c\u308b\u3002<\/li>\n<li data-start=\"1127\" data-end=\"1193\"><strong data-start=\"1127\" data-end=\"1142\">\u5b66\u7fd2\u30fb\u30d8\u30eb\u30b9\u30b1\u30a2\u30a2\u30d7\u30ea<\/strong>\uff1a\u5c0f\u3055\u306a\u300c\u5831\u916c\u300d\u3084\u300c\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u300d\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30ea\u30b9\u30af\u3092\u6050\u308c\u305a\u6311\u6226\u3092\u7d9a\u3051\u3084\u3059\u304f\u306a\u308b\u3002<\/li>\n<\/ul>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/the-power-of-free\/\">\u7121\u6599\u306e\u529b<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4eba\u304c\u300c\u81ea\u5206\u306e\u5143\u3005\u306e\u8cc7\u7523\u300d\u3088\u308a\u3082\u300c\u6700\u8fd1\u5f97\u305f\u5229\u76ca\u300d\u3084\u300c\u4f59\u5f97\u300d\u306b\u5bfe\u3057\u3066\u30ea\u30b9\u30af\u3092\u53d6\u308a\u3084\u3059\u304f\u306a\u308b\u5fc3\u7406\u52b9\u679c<\/p>\n","protected":false},"author":5,"featured_media":34192,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"House Money 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