{"id":34242,"date":"2025-08-26T20:16:00","date_gmt":"2025-08-26T11:16:00","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=34242"},"modified":"2025-08-26T20:16:00","modified_gmt":"2025-08-26T11:16:00","slug":"extremeness-aversion","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/extremeness-aversion\/","title":{"rendered":"\u6975\u7aef\u6027\u306e\u56de\u907f"},"content":{"rendered":"<p data-start=\"65\" data-end=\"194\">\u4eba\u9593\u304c\u9078\u629e\u3092\u884c\u3046\u969b\u306b\u300c\u6700\u3082\u5b89\u3044\uff0f\u6700\u3082\u9ad8\u3044\u300d\u300c\u6700\u3082\u5c0f\u3055\u3044\uff0f\u6700\u3082\u5927\u304d\u3044\u300d\u3068\u3044\u3063\u305f <strong data-start=\"113\" data-end=\"139\">\u6975\u7aef\u306a\u9078\u629e\u80a2\u3092\u907f\u3051\u3001\u4e2d\u9593\u7684\u306a\u9078\u629e\u80a2\u3092\u597d\u3080\u50be\u5411<\/strong>\u3092\u6307\u3059\u6982\u5ff5\u3067\u3042\u308b\u3002<\/p>\n<p data-start=\"65\" 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data-end=\"248\">\u4fa1\u683c\u5e2f\u304c\u300c\u5b89\u3059\u304e\u308b\uff0f\u9ad8\u3059\u304e\u308b\u300d\u5546\u54c1\u3088\u308a\u300c\u3061\u3087\u3046\u3069\u4e2d\u304f\u3089\u3044\u300d\u3092\u9078\u3073\u3084\u3059\u3044\u3002<\/li>\n<\/ul>\n<h2 data-start=\"196\" data-end=\"208\">\u63d0\u5531\u8005<\/h2>\n<div style=\"width: 280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gsb.stanford.edu\/sites\/default\/files\/styles\/faculty_profile_image_463\/public\/person_photos\/SGSB-0677-Itamar_SimonsonRT.jpg.webp?itok=KHZAldsp\" alt=\"\u30a4\u30bf\u30de\u30fc\u30eb\u30fb\u30b5\u30a4\u30e2\u30f3\u30bd\u30f3\uff1a\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u30d3\u30b8\u30cd\u30b9\u30b9\u30af\u30fc\u30eb\u306e\u30bb\u30d0\u30b9\u30c1\u30e3\u30f3\u30fbS\u30fb\u30af\u30ec\u30b9\u30b2\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6559\u6388\u3067\u3042\u308a\u3001\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u3059\u308b\u4e16\u754c\u7684\u306a\u6a29\u5a01\" width=\"270\" height=\"270\" \/><p class=\"wp-caption-text\"><a href=\"https:\/\/www.gsb.stanford.edu\/faculty-research\/faculty\/itamar-simonson\">\u30a4\u30bf\u30de\u30fc\u30eb\u30fb\u30b5\u30a4\u30e2\u30f3\u30bd\u30f3<\/a><\/p><\/div>\n<div style=\"width: 275px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/en\/2\/2b\/Amos_Tversky.jpg\" alt=\"\u30a4\u30bf\u30de\u30fc\u30fb\u30b5\u30a4\u30e2\u30f3\u30bd\u30f3\" width=\"265\" height=\"273\" \/><p class=\"wp-caption-text\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Amos_Tversky\">\u30a4\u30bf\u30de\u30fc\u30fb\u30b5\u30a4\u30e2\u30f3\u30bd\u30f3<\/a><\/p><\/div>\n<p data-start=\"209\" data-end=\"367\">\u30a4\u30bf\u30de\u30fc\u30fb\u30b5\u30a4\u30e2\u30f3\u30bd\u30f3\uff08Itamar Simonson\uff09\u3068\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30f4\u30a7\u30eb\u30b9\u30ad\u30fc\uff08Amos Tversky\uff09 \u306b\u3088\u3063\u30661992\u5e74\u306e\u7814\u7a76 <em data-start=\"288\" data-end=\"353\">\u201c<a href=\"https:\/\/www.jstor.org\/stable\/3172740?origin=crossref\">Choice in Context: Tradeoff Contrast and Extremeness Aversion<\/a>\u201d<\/em> \u3067\u4f53\u7cfb\u7684\u306b\u63d0\u793a\u3055\u308c\u305f\u3002<\/p>\n<h2 data-start=\"659\" data-end=\"684\">\u30c7\u30b6\u30a4\u30f3\u4e0a\u306e\u5229\u7528\u65b9\u6cd5\u3068\u5177\u4f53\u7684\u4e8b\u4f8b<\/h2>\n<p data-start=\"685\" 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data-end=\"1075\">\u4f8b\uff1a\u30e6\u30fc\u30b6\u30fc\u306b\u8868\u793a\u3059\u308b\u30d5\u30a3\u30eb\u30bf\u6570\u3092\u300c2\u500b\u300d\u300c5\u500b\u300d\u300c10\u500b\u300d\u3068\u3057\u305f\u3068\u304d\u3001\u591a\u304f\u306e\u4eba\u306f\u300c5\u500b\u300d\u3092\u9078\u3076\u3002<br \/>\n\u5c11\u306a\u3059\u304e\u308b\u3068\u7269\u8db3\u308a\u305a\u3001\u591a\u3059\u304e\u308b\u3068\u8907\u96d1\u306b\u611f\u3058\u308b\u305f\u3081\u3067\u3042\u308b\u3002<\/p>\n<h2 data-start=\"1082\" data-end=\"1114\">\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u30c7\u30b6\u30a4\u30f3\u3067\u300c\u4f7f\u3048\u308b\u5834\u9762\u300d<\/h2>\n<ul>\n<li data-start=\"1117\" data-end=\"1145\"><strong data-start=\"1117\" data-end=\"1125\">\u4fa1\u683c\u6226\u7565<\/strong>\uff1a\u4e2d\u9593\u30d7\u30e9\u30f3\u306b\u8a98\u5c0e\u3057\u305f\u3044\u5834\u5408\u306b\u6709\u52b9\u3002<\/li>\n<li data-start=\"1148\" data-end=\"1203\"><strong data-start=\"1148\" 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data-start=\"643\" data-end=\"648\" data-col-size=\"sm\">\u7126\u70b9<\/td>\n<td data-start=\"648\" data-end=\"671\" data-col-size=\"sm\"><strong data-start=\"650\" data-end=\"660\">\u9078\u629e\u80a2\u306e\u4f4d\u7f6e<\/strong>\uff08\u6975\u7aef vs \u4e2d\u9593\uff09<\/td>\n<td data-start=\"671\" data-end=\"698\" data-col-size=\"sm\"><strong data-start=\"673\" data-end=\"683\">\u4f53\u9a13\u306e\u6700\u9069\u3055<\/strong>\uff08\u5927\u304d\u3059\u304e\u305a\u30fb\u5c0f\u3055\u3059\u304e\u305a\uff09<\/td>\n<\/tr>\n<tr data-start=\"699\" data-end=\"741\">\n<td data-start=\"699\" data-end=\"706\" data-col-size=\"sm\">\u5fc3\u7406\u80cc\u666f<\/td>\n<td data-start=\"706\" data-end=\"722\" data-col-size=\"sm\">\u6975\u7aef\u3092\u9078\u3093\u3067\u5931\u6557\u3057\u305f\u304f\u306a\u3044<\/td>\n<td data-start=\"722\" data-end=\"741\" data-col-size=\"sm\">\u300c\u3061\u3087\u3046\u3069\u826f\u3044\u300d\u72b6\u614b\u304c\u5fc3\u5730\u3088\u3044<\/td>\n<\/tr>\n<tr data-start=\"742\" data-end=\"813\">\n<td data-start=\"742\" data-end=\"751\" data-col-size=\"sm\">\u30c7\u30b6\u30a4\u30f3\u5fdc\u7528<\/td>\n<td data-start=\"751\" data-end=\"784\" data-col-size=\"sm\">\u4fa1\u683c\u8a2d\u8a08\u3001\u30d7\u30e9\u30f3\u8a2d\u8a08\uff08\u30d9\u30fc\u30b7\u30c3\u30af\uff0f\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\uff0f\u30d7\u30ec\u30df\u30a2\u30e0\uff09<\/td>\n<td data-start=\"784\" data-end=\"813\" data-col-size=\"sm\">UX\u96e3\u6613\u5ea6\u3084\u60c5\u5831\u91cf\u306e\u8abf\u6574\uff08\u5b66\u7fd2\u30a2\u30d7\u30ea\u3001UI\u8868\u793a\u91cf\uff09<\/td>\n<\/tr>\n<tr data-start=\"814\" data-end=\"864\">\n<td data-start=\"814\" data-end=\"819\" data-col-size=\"sm\">\u4f8b\u3048<\/td>\n<td data-start=\"819\" data-end=\"838\" data-col-size=\"sm\">\u300c\u5927\u3067\u3082\u5c0f\u3067\u3082\u306a\u304f\u3001\u4e2d\u3092\u9078\u307c\u3046\u300d<\/td>\n<td data-start=\"838\" data-end=\"864\" data-col-size=\"sm\">\u300c\u71b1\u3059\u304e\u305a\u3001\u51b7\u305f\u3059\u304e\u305a\u3001\u3061\u3087\u3046\u3069\u826f\u3044\u30b9\u30fc\u30d7\u300d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/goldilocks-principle\/\">\u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9\u306e\u539f\u7406<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4eba\u306f\u300c\u6975\u7aef\u306a\u9078\u629e\u80a2\u300d\u3092\u907f\u3051\u3066\u3001\u4e2d\u9593\u7684\u306a\u9078\u629e\u80a2\u3092\u9078\u3076\u50be\u5411<\/p>\n","protected":false},"author":5,"featured_media":34249,"template":"","meta":{"_monsterinsights_skip_tracking":false,"English":"Extremeness Aversion","design_hint":"\u4eba\u306f\u6700\u5b89\u3067\u3082\u6700\u9ad8\u3067\u3082\u306a\u304f\u3001\u771f\u3093\u4e2d\u3092\u9078\u3073\u3084\u3059\u3044\u3002\u3060\u304b\u3089\u9078\u629e\u80a2\u306e\u4e26\u3079\u65b9\u304c\u7d50\u8ad6\u3092\u5de6\u53f3\u3059\u308b\u3002\u300c\u898b\u305b\u305f\u3044\u6848\u300d\u306f\u4e2d\u592e\u306b\u7f6e\u3051\u3066\u3044\u308b\u304b\u3001\u8a2d\u8a08\u3092\u7591\u3048\u3002","footnotes":""},"glossary-category":[21,20],"glossary_tag":[],"class_list":["post-34242","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-psychology-behavioraleconomics-brain-science","glossary-category-thinking-mind-bias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u6975\u7aef\u6027\u306e\u56de\u907f | UX TIMES<\/title>\n<meta name=\"description\" content=\"\u4eba\u9593\u304c\u9078\u629e\u3092\u884c\u3046\u969b\u306b\u300c\u6700\u3082\u5b89\u3044\uff0f\u6700\u3082\u9ad8\u3044\u300d\u300c\u6700\u3082\u5c0f\u3055\u3044\uff0f\u6700\u3082\u5927\u304d\u3044\u300d\u3068\u3044\u3063\u305f \u6975\u7aef\u306a\u9078\u629e\u80a2\u3092\u907f\u3051\u3001\u4e2d\u9593\u7684\u306a\u9078\u629e\u80a2\u3092\u597d\u3080\u50be\u5411\u3092\u6307\u3059\u6982\u5ff5\u3067\u3042\u308b\u3002 \u300c\u6975\u7aef\u3092\u9078\u3093\u3067\u5931\u6557\u3059\u308b\u30ea\u30b9\u30af\u3092\u907f\u3051\u305f\u3044\u300d\u3068\u3044\u3046\u5fc3\u7406\u304b\u3089\u4e2d\u5eb8\u3092\u53d6\u308b\u3053\u3068\u3067\u3001\u30ea\u30b9\u30af\u3084\u5f8c\u6094\u306e\u53ef\u80fd\u6027\u3092\u6e1b\u3089\u305d\u3046\u3068\u3059\u308b\u5fc3\u7406\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u3002 \u4f8b\uff1a    \u30ab\u30d5\u30a7\u3067\u300c\u5c0f\u30fb\u4e2d\u30fb\u5927\u300d\u306e\u30b3\u30fc\u30d2\u30fc\u304c\u3042\u308b\u3068\u304d\u3001\u591a\u304f\u306e\u4eba\u306f\u300c\u4e2d\u300d\u3092\u9078\u3076\u3002  \u4fa1\u683c\u5e2f\u304c\u300c\u5b89\u3059\u304e\u308b\uff0f\u9ad8\u3059\u304e\u308b\u300d\u5546\u54c1\u3088\u308a\u300c\u3061\u3087\u3046\u3069\u4e2d\u304f\u3089\u3044\u300d\u3092\u9078\u3073\u3084\u3059\u3044\u3002  \u63d0\u5531\u8005    \u30a4\u30bf\u30de\u30fc\u30fb\u30b5\u30a4\u30e2\u30f3\u30bd\u30f3\uff08Itamar Simonson\uff09\u3068\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30f4\u30a7\u30eb\u30b9\u30ad\u30fc\uff08Amos Tversky\uff09 \u306b\u3088\u3063\u30661992\u5e74\u306e\u7814\u7a76 \u201cChoice in Context: Tradeoff Contrast and Extremeness Aversion\u201d \u3067\u4f53\u7cfb\u7684\u306b\u63d0\u793a\u3055\u308c\u305f\u3002  \u30c7\u30b6\u30a4\u30f3\u4e0a\u306e\u5229\u7528\u65b9\u6cd5\u3068\u5177\u4f53\u7684\u4e8b\u4f8b 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\u6975\u7aef\u6027\u306e\u56de\u907f \u30b4\u30eb\u30c7\u30a3\u30ed\u30c3\u30af\u30b9\u306e\u539f\u7406     \u7126\u70b9 \u9078\u629e\u80a2\u306e\u4f4d\u7f6e\uff08\u6975\u7aef vs \u4e2d\u9593\uff09 \u4f53\u9a13\u306e\u6700\u9069\u3055\uff08\u5927\u304d\u3059\u304e\u305a\u30fb\u5c0f\u3055\u3059\u304e\u305a\uff09   \u5fc3\u7406\u80cc\u666f \u6975\u7aef\u3092\u9078\u3093\u3067\u5931\u6557\u3057\u305f\u304f\u306a\u3044 \u300c\u3061\u3087\u3046\u3069\u826f\u3044\u300d\u72b6\u614b\u304c\u5fc3\u5730\u3088\u3044   \u30c7\u30b6\u30a4\u30f3\u5fdc\u7528 \u4fa1\u683c\u8a2d\u8a08\u3001\u30d7\u30e9\u30f3\u8a2d\u8a08\uff08\u30d9\u30fc\u30b7\u30c3\u30af\uff0f\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\uff0f\u30d7\u30ec\u30df\u30a2\u30e0\uff09 UX\u96e3\u6613\u5ea6\u3084\u60c5\u5831\u91cf\u306e\u8abf\u6574\uff08\u5b66\u7fd2\u30a2\u30d7\u30ea\u3001UI\u8868\u793a\u91cf\uff09   \u4f8b\u3048 \u300c\u5927\u3067\u3082\u5c0f\u3067\u3082\u306a\u304f\u3001\u4e2d\u3092\u9078\u307c\u3046\u300d 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\u6975\u7aef\u306a\u9078\u629e\u80a2\u3092\u907f\u3051\u3001\u4e2d\u9593\u7684\u306a\u9078\u629e\u80a2\u3092\u597d\u3080\u50be\u5411\u3092\u6307\u3059\u6982\u5ff5\u3067\u3042\u308b\u3002 \u300c\u6975\u7aef\u3092\u9078\u3093\u3067\u5931\u6557\u3059\u308b\u30ea\u30b9\u30af\u3092\u907f\u3051\u305f\u3044\u300d\u3068\u3044\u3046\u5fc3\u7406\u304b\u3089\u4e2d\u5eb8\u3092\u53d6\u308b\u3053\u3068\u3067\u3001\u30ea\u30b9\u30af\u3084\u5f8c\u6094\u306e\u53ef\u80fd\u6027\u3092\u6e1b\u3089\u305d\u3046\u3068\u3059\u308b\u5fc3\u7406\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u3002 \u4f8b\uff1a    \u30ab\u30d5\u30a7\u3067\u300c\u5c0f\u30fb\u4e2d\u30fb\u5927\u300d\u306e\u30b3\u30fc\u30d2\u30fc\u304c\u3042\u308b\u3068\u304d\u3001\u591a\u304f\u306e\u4eba\u306f\u300c\u4e2d\u300d\u3092\u9078\u3076\u3002  \u4fa1\u683c\u5e2f\u304c\u300c\u5b89\u3059\u304e\u308b\uff0f\u9ad8\u3059\u304e\u308b\u300d\u5546\u54c1\u3088\u308a\u300c\u3061\u3087\u3046\u3069\u4e2d\u304f\u3089\u3044\u300d\u3092\u9078\u3073\u3084\u3059\u3044\u3002  \u63d0\u5531\u8005    \u30a4\u30bf\u30de\u30fc\u30fb\u30b5\u30a4\u30e2\u30f3\u30bd\u30f3\uff08Itamar Simonson\uff09\u3068\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30f4\u30a7\u30eb\u30b9\u30ad\u30fc\uff08Amos Tversky\uff09 \u306b\u3088\u3063\u30661992\u5e74\u306e\u7814\u7a76 \u201cChoice in Context: Tradeoff Contrast and Extremeness Aversion\u201d \u3067\u4f53\u7cfb\u7684\u306b\u63d0\u793a\u3055\u308c\u305f\u3002  \u30c7\u30b6\u30a4\u30f3\u4e0a\u306e\u5229\u7528\u65b9\u6cd5\u3068\u5177\u4f53\u7684\u4e8b\u4f8b 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