{"id":34277,"date":"2025-08-27T12:56:58","date_gmt":"2025-08-27T03:56:58","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=34277"},"modified":"2025-08-27T12:56:58","modified_gmt":"2025-08-27T03:56:58","slug":"temporal-discounting","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/temporal-discounting\/","title":{"rendered":"\u6642\u9593\u5272\u5f15"},"content":{"rendered":"<p data-start=\"166\" data-end=\"224\">\u300c\u4eca\u65e51,000\u5186\u3082\u3089\u3048\u308b\u300d vs \u300c1\u9031\u9593\u5f8c\u306b1,000\u5186\u3082\u3089\u3048\u308b\u300d<br data-start=\"201\" data-end=\"204\" \/>\u2192 \u591a\u304f\u306e\u4eba\u306f\u300c\u4eca\u65e5\u300d\u3092\u9078\u3073\u3084\u3059\u3044\u3002<\/p>\n<p data-start=\"226\" data-end=\"271\">\u3053\u308c\u306f\u3001<strong data-start=\"230\" data-end=\"263\">\u5c06\u6765\u306e\u4fa1\u5024\u3092\u73fe\u5728\u306b\u5f15\u304d\u76f4\u3057\u3066\u8003\u3048\u308b\u3068\u5c0f\u3055\u304f\u898b\u7a4d\u3082\u3063\u3066\u3057\u307e\u3046<\/strong>\u305f\u3081\u3067\u3042\u308b\u3002<\/p>\n<h2 data-start=\"278\" data-end=\"289\">\u6570\u7406\u7684\u8868\u73fe<\/h2>\n<p data-start=\"290\" data-end=\"314\">\u6642\u9593\u5272\u5f15\u306f\u3001\u901a\u5e38\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30e2\u30c7\u30eb\u5316\u3055\u308c\u308b<\/p>\n<h3 data-start=\"318\" data-end=\"356\"><strong data-start=\"318\" data-end=\"354\">\u6307\u6570\u5272\u5f15\u30e2\u30c7\u30eb\uff08exponential discounting\uff09<\/strong><\/h3>\n<p><span class=\"katex-display\"><span class=\"katex\"><span class=\"katex-mathml\">V=A(1+r)tV = \\frac{A}{(1+r)^t}<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord mathnormal\">V<\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\"><span class=\"mopen\">(<\/span>1<span class=\"mbin\">+<\/span><span class=\"mord mathnormal\">r<\/span><span class=\"mclose\">)<span class=\"msupsub\"><span class=\"vlist-t\"><span class=\"sizing reset-size6 size3 mtight\"><span class=\"mord mathnormal mtight\">t<\/span><\/span><\/span><\/span><\/span><span class=\"mord mathnormal\">A<\/span><\/span><span class=\"vlist-s\">\u200b<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li data-start=\"397\" data-end=\"409\"><span class=\"katex\"><span class=\"katex-mathml\">VV<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord mathnormal\">V<\/span><\/span><\/span><\/span>\uff1a\u73fe\u5728\u4fa1\u5024<\/li>\n<li data-start=\"414\" data-end=\"430\"><span class=\"katex\"><span class=\"katex-mathml\">AA<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord mathnormal\">A<\/span><\/span><\/span><\/span>\uff1a\u5c06\u6765\u53d7\u3051\u53d6\u308b\u4fa1\u5024<\/li>\n<li data-start=\"435\" data-end=\"446\"><span class=\"katex\"><span class=\"katex-mathml\">rr<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord mathnormal\">r<\/span><\/span><\/span><\/span>\uff1a\u5272\u5f15\u7387<\/li>\n<li data-start=\"451\" data-end=\"461\"><span class=\"katex\"><span class=\"katex-mathml\">tt<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord mathnormal\">t<\/span><\/span><\/span><\/span>\uff1a\u6642\u9593<\/li>\n<\/ul>\n<h3><strong data-start=\"465\" data-end=\"500\">\u53cc\u66f2\u5272\u5f15\u30e2\u30c7\u30eb\uff08hyperbolic discounting\uff09<\/strong><\/h3>\n<p><span class=\"katex-display\"><span class=\"katex\"><span class=\"katex-mathml\">V=A1+ktV = \\frac{A}{1+kt}<\/span><span class=\"katex-html\" aria-hidden=\"true\"><span class=\"base\"><span class=\"mord mathnormal\">V<\/span><span class=\"mrel\">=<\/span><\/span><span class=\"base\"><span class=\"mord\"><span class=\"mfrac\"><span class=\"vlist-t vlist-t2\"><span class=\"vlist-r\"><span class=\"vlist\">1<span class=\"mbin\">+<\/span><span class=\"mord mathnormal\">k<\/span><span class=\"mord mathnormal\">t<\/span><span class=\"mord mathnormal\">A<\/span><\/span><span class=\"vlist-s\">\u200b<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li data-start=\"540\" data-end=\"558\">\u3088\u308a\u5fc3\u7406\u5b9f\u9a13\u306e\u7d50\u679c\u306b\u8fd1\u3044\u30e2\u30c7\u30eb\u3002<\/li>\n<li data-start=\"563\" data-end=\"598\">\u4eba\u306f\u300c\u8fd1\u3044\u5c06\u6765\u300d\u3092\u5f37\u304f\u5272\u5f15\u3059\u308b\u304c\u3001\u300c\u9060\u3044\u5c06\u6765\u300d\u306f\u3042\u307e\u308a\u5272\u5f15\u3057\u306a\u3044\u3002<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34288\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/08\/temporal-discounting01-1.png\" alt=\"\" width=\"714\" height=\"476\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/08\/temporal-discounting01-1.png 800w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/08\/temporal-discounting01-1-300x200.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/08\/temporal-discounting01-1-768x512.png 768w\" sizes=\"auto, (max-width: 714px) 100vw, 714px\" \/><\/p>\n<h2 data-start=\"605\" data-end=\"623\">\u30c7\u30b6\u30a4\u30f3\u306b\u95a2\u308f\u308b\u5229\u7528\u65b9\u6cd5<\/h2>\n<ul data-start=\"624\" data-end=\"790\">\n<li data-start=\"624\" data-end=\"693\">\n<p data-start=\"626\" data-end=\"693\"><strong data-start=\"626\" data-end=\"642\">\u884c\u52d5\u3092\u3059\u3050\u306b\u4fc3\u3057\u305f\u3044\u3068\u304d<\/strong>\uff1a<br data-start=\"643\" data-end=\"646\" \/>\u2192 \u5272\u5f15\u3084\u5831\u916c\u3092\u300c\u4eca\u3060\u3051\u300d\u300c\u3059\u3050\u624b\u306b\u5165\u308b\u300d\u3068\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u52a0\u901f\u3067\u304d\u308b\u3002<\/p>\n<\/li>\n<li data-start=\"694\" data-end=\"790\">\n<p data-start=\"696\" data-end=\"790\"><strong data-start=\"696\" data-end=\"713\">\u9577\u671f\u7684\u306a\u884c\u52d5\u3092\u4fc3\u3057\u305f\u3044\u3068\u304d<\/strong>\uff1a<br data-start=\"714\" data-end=\"717\" \/>\u2192 \u5c06\u6765\u306e\u5229\u76ca\u3092\u300c\u73fe\u5728\u4fa1\u5024\u300d\u3068\u3057\u3066\u5b9f\u611f\u3067\u304d\u308b\u5f62\u306b\u7ffb\u8a33\u3059\u308b\uff08\u4f8b\uff1a\u7a4d\u307f\u7acb\u3066\u6295\u8cc7\u306e\u672a\u6765\u306e\u91d1\u984d\u3092\u300c\u6bce\u65e5\u30b3\u30fc\u30d2\u30fc1\u676f\u5206\u304c\u5c06\u6765\u3007\u4e07\u5186\u306b\u306a\u308b\u300d\u3068\u793a\u3059\uff09\u3002<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"797\" data-end=\"809\">\u5177\u4f53\u7684\u306a\u4e8b\u4f8b<\/h2>\n<ul data-start=\"810\" data-end=\"954\">\n<li data-start=\"810\" data-end=\"861\">\n<p data-start=\"812\" data-end=\"861\"><strong data-start=\"812\" data-end=\"821\">\u5065\u5eb7\u30a2\u30d7\u30ea<\/strong>\uff1a\u904b\u52d5\u306e\u5c06\u6765\u306e\u5065\u5eb7\u52b9\u679c\u3092\u300c\u4eca\u65e5\u306e\u9054\u6210\u30d0\u30c3\u30b8\u300d\u3084\u300c\u3059\u3050\u306e\u5c0f\u3055\u306a\u3054\u8912\u7f8e\u300d\u306b\u5909\u63db\u3002<\/p>\n<\/li>\n<li data-start=\"862\" data-end=\"904\">\n<p data-start=\"864\" data-end=\"904\"><strong data-start=\"864\" data-end=\"876\">\u30b5\u30d6\u30b9\u30af\u30b5\u30fc\u30d3\u30b9<\/strong>\uff1a\u300c\u4eca\u7533\u3057\u8fbc\u3081\u3070\u521d\u6708\u7121\u6599\u300d\u3068\u3044\u3063\u305f\u77ed\u671f\u7684\u5229\u5f97\u3092\u5f37\u8abf\u3002<\/p>\n<\/li>\n<li data-start=\"905\" data-end=\"954\">\n<p data-start=\"907\" data-end=\"954\"><strong data-start=\"907\" data-end=\"917\">\u74b0\u5883\u30c7\u30b6\u30a4\u30f3<\/strong>\uff1a\u300c\u4eca\u884c\u52d5\u3057\u306a\u3044\u3068\u672a\u6765\u306b\u3053\u3046\u306a\u308b\u300d\u3068\u30d3\u30b8\u30e5\u30a2\u30eb\u5316\u3057\u3066\u6642\u9593\u5272\u5f15\u3092\u6291\u3048\u308b\u3002<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"961\" data-end=\"971\">\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li data-start=\"974\" data-end=\"1019\"><strong data-start=\"974\" data-end=\"998\">\u73fe\u5728\u30d0\u30a4\u30a2\u30b9\uff08present bias\uff09<\/strong>\uff1a\u7279\u306b\u300c\u4eca\u300d\u3092\u5f37\u304f\u512a\u5148\u3057\u3066\u3057\u307e\u3046\u5fc3\u7406\u3002<\/li>\n<li data-start=\"1022\" data-end=\"1072\"><strong data-start=\"1022\" data-end=\"1043\">\u7b26\u53f7\u52b9\u679c\uff08sign effect\uff09<\/strong>\uff1a\u30d7\u30e9\u30b9\u306e\u5831\u916c\u3068\u30de\u30a4\u30ca\u30b9\u306e\u640d\u5931\u3067\u5272\u5f15\u306e\u3055\u308c\u65b9\u304c\u7570\u306a\u308b\u3002<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u5c06\u6765\u5f97\u3089\u308c\u308b\u5831\u916c\u3084\u640d\u5931\u3092\u3001\u73fe\u5728\u306e\u4fa1\u5024\u3088\u308a\u3082\u4f4e\u304f\u8a55\u4fa1\u3059\u308b\u5fc3\u7406\u7684\u50be\u5411\u306e\u3053\u3068<\/p>\n","protected":false},"author":5,"featured_media":34292,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"temporal 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