{"id":37409,"date":"2026-01-30T16:10:18","date_gmt":"2026-01-30T07:10:18","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=37409"},"modified":"2026-01-30T16:10:18","modified_gmt":"2026-01-30T07:10:18","slug":"customer-development-model","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/customer-development-model\/","title":{"rendered":"\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb"},"content":{"rendered":"<p>\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u3068\u306f\u3001\u300c\u4f55\u3092\u958b\u767a\u3059\u3079\u304d\u304b\u300d\u3068\u3044\u3046\u7b54\u3048\u3092\u793e\u5185\u3067\u63a2\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u793e\u5916\u3001\u3059\u306a\u308f\u3061<strong>\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u767a\u898b\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u4f53\u7cfb\u7684\u306a\u30d7\u30ed\u30bb\u30b9<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u58ee\u5927\u306a\u88fd\u54c1\u958b\u767a\u306b\u7740\u624b\u3059\u308b\u524d\u306b\u3001\u305d\u306e\u88fd\u54c1\u3092\u71b1\u671b\u3059\u308b\u9867\u5ba2\u304c\u672c\u5f53\u306b\u5b58\u5728\u3059\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u3001\u305d\u306e\u4e8b\u696d\u304c\u7d99\u7d9a\u7684\u306b\u6210\u9577\u53ef\u80fd\u304b\u3068\u3044\u3046\u6839\u672c\u7684\u306a\u554f\u3044\u306b\u3001\u79d1\u5b66\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u7b54\u3048\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u3002<br \/>\n\u3053\u306e\u30e2\u30c7\u30eb\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001\u4f5c\u308a\u624b\u306e\u601d\u3044\u8fbc\u307f\u3084\u4eee\u5b9a\u306b\u57fa\u3065\u3044\u305f\u88fd\u54c1\u958b\u767a\u304c\u3082\u305f\u3089\u3059\u81f4\u547d\u7684\u306a\u30ea\u30b9\u30af\u3092\u3001\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<h2>\u30aa\u30d5\u30a3\u30b9\u304b\u3089\u51fa\u3066\u3001\u9867\u5ba2\u306e\u771f\u5b9f\u3092\u63a2\u6c42\u3059\u308b<\/h2>\n<p>\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306e\u6838\u5fc3\u306f\u3001\u300c\u88fd\u54c1\u958b\u767a\u30e2\u30c7\u30eb\uff08Product Development Model\uff09\u300d\u3068\u306e\u5bfe\u6bd4\u3067\u7406\u89e3\u3067\u304d\u308b\u3002<br \/>\n\u5f93\u6765\u306e\u88fd\u54c1\u958b\u767a\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30a2\u30a4\u30c7\u30a2\u3001\u958b\u767a\u3001\u30c6\u30b9\u30c8\u3001\u5e02\u5834\u6295\u5165\u3068\u3044\u3046\u76f4\u7dda\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u305f\u3069\u308b\u304c\u3001\u3053\u308c\u306f<em>\u9867\u5ba2\u306e\u5b58\u5728\u3068\u30cb\u30fc\u30ba\u304c\u300c\u65e2\u77e5\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u524d\u63d0\u306b\u7acb\u3063\u3066\u3044\u308b<\/em>\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u65b0\u898f\u4e8b\u696d\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u524d\u63d0\u304c\u6b63\u3057\u3044\u3053\u3068\u306f\u7a00\u3067\u3042\u308b\u3002<strong>\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u524d\u63d0\u3092\u8986\u3057\u3001\u300c\u9867\u5ba2\u3068\u5e02\u5834\u306f\u672a\u77e5\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u73fe\u5b9f\u304b\u3089\u51fa\u767a\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u300c\u30aa\u30d5\u30a3\u30b9\u304b\u3089\u51fa\u3066\u9867\u5ba2\u306b\u4f1a\u3048\uff08Get out of the building\uff09\u300d\u3068\u3044\u3046\u30de\u30f3\u30c8\u30e9\u306e\u3082\u3068\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3001\u884c\u52d5\u3001\u305d\u3057\u3066\u771f\u306e\u30cb\u30fc\u30ba\u3092\u76f4\u63a5\u89b3\u5bdf\u3057\u3001\u5b66\u7fd2\u3059\u308b\u3053\u3068\u3092\u6700\u512a\u5148\u4e8b\u9805\u3068\u4f4d\u7f6e\u3065\u3051\u308b<\/strong>\u3002<\/p>\n<h2>\u8a9e\u6e90\u30fb\u63d0\u5531\u8005<\/h2>\n<div style=\"width: 260px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fsi9-prod.s3.us-west-1.amazonaws.com\/s3fs-public\/styles\/250x250\/public\/2025-05\/steve_blank_photo_0_0.jpeg?h=7f412c8f&amp;itok=EFgo74Ol\" width=\"250\" height=\"250\" alt=\"\" \/><p class=\"wp-caption-text\">\u30ad\u30e3\u30d7\u30b7\u30e7\u30f3\uff1a\u30b9\u30c6\u30a3\u30fc\u30d6\u30f3 G.\u30d6\u30e9\u30f3\u30af<\/p><\/div>\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u9023\u7d9a\u8d77\u696d\u5bb6\u3067\u3042\u308a\u3001\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u3084\u30b3\u30ed\u30f3\u30d3\u30a2\u5927\u5b66\u306a\u3069\u3067\u6559\u97ad\u3092\u3068\u308b\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30d6\u30e9\u30f3\u30af\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u3002<\/p>\n<p>\u5f7c\u306f2005\u5e74\u306e\u8457\u66f8\u300e<a href=\"https:\/\/amzn.to\/3NXeG4x\">The Four Steps to the Epiphany<\/a>\u300f\uff08\u90a6\u984c\uff1a<a href=\"https:\/\/amzn.to\/4a3oWzL\">\u30a2\u30f3\u30c8\u30ec\u30d7\u30ec\u30ca\u30fc\u306e\u6559\u79d1\u66f8<\/a>\uff09\u3067\u305d\u306e\u7406\u8ad6\u3092\u4f53\u7cfb\u5316\u3057\u305f\u3002<br \/>\n\u63d0\u5531\u306e\u80cc\u666f\u306b\u306f\u30012000\u5e74\u524d\u5f8c\u306e\u30c9\u30c3\u30c8\u30b3\u30e0\u30d0\u30d6\u30eb\u5d29\u58ca\u304c\u3042\u308b\u3002\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u512a\u308c\u305f\u6280\u8853\u3092\u6301\u3061\u306a\u304c\u3089\u3082\u3001\u9867\u5ba2\u4e0d\u5728\u306e\u307e\u307e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u958b\u767a\u3057\u3001\u5e02\u5834\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u305a\u6d88\u3048\u3066\u3044\u3063\u305f\u73fe\u5b9f\u3092\u76ee\u306e\u5f53\u305f\u308a\u306b\u3057\u3001\u30d6\u30e9\u30f3\u30af\u306f\u300c\u4f5c\u308b\u524d\u306b\u3001\u307e\u305a\u5b66\u3076\u300d\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u75db\u611f\u3057\u305f\u3002<br \/>\n\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u75db\u70c8\u306a\u5931\u6557\u306e\u6559\u8a13\u304b\u3089\u751f\u307e\u308c\u305f\u3001\u4e8b\u696d\u6210\u529f\u306e\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u65b9\u6cd5\u8ad6\u306a\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3>\u63a2\u7d22\u306a\u304f\u3057\u3066\u3001\u5b9f\u884c\u306a\u3057<\/h3>\n<p>\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u300c\u9867\u5ba2\u767a\u898b\u300d\u300c\u9867\u5ba2\u5b9f\u8a3c\u300d\u300c\u9867\u5ba2\u5275\u9020\u300d\u300c\u7d44\u7e54\u69cb\u7bc9\u300d\u3068\u3044\u30464\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u308b\u3002<\/p>\n<p>\u6700\u521d\u306e2\u3064\uff08\u9867\u5ba2\u767a\u898b\u3001\u9867\u5ba2\u5b9f\u8a3c\uff09\u3092\u300c\u63a2\u7d22\uff08Search\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3001\u5f8c\u306e2\u3064\uff08\u9867\u5ba2\u5275\u9020\u3001\u7d44\u7e54\u69cb\u7bc9\uff09\u3092\u300c\u5b9f\u884c\uff08Execution\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3068\u547c\u3073\u3001\u4e21\u8005\u3092\u660e\u78ba\u306b\u533a\u5225\u3057\u305f\u70b9\u304c\u753b\u671f\u7684\u3067\u3042\u3063\u305f\u3002<\/p>\n<ul>\n<li><strong>\u9867\u5ba2\u767a\u898b (Customer Discovery):<\/strong> \u4e8b\u696d\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u4eee\u8aac\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001\u300c\u9867\u5ba2\u306f\u8ab0\u304b\u300d\u300c\u5f7c\u3089\u306e\u8ab2\u984c\u306f\u4f55\u304b\u300d\u3092\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u691c\u8a3c\u3059\u308b\u3002<\/li>\n<li><strong>\u9867\u5ba2\u5b9f\u8a3c (Customer Validation):<\/strong> \u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u88fd\u54c1\u306eMVP\uff08Minimum Viable Product\uff09\u3092\u63d0\u793a\u3057\u3001\u9867\u5ba2\u304c\u672c\u5f53\u306b\u5bfe\u4fa1\u3092\u6255\u3046\u610f\u601d\u304c\u3042\u308b\u304b\u3001\u3064\u307e\u308a\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u6210\u7acb\u3059\u308b\u304b\u3092\u691c\u8a3c\u3057\u3001\u518d\u73fe\u6027\u306e\u3042\u308b\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u3064\u3051\u51fa\u3059\u3002<\/li>\n<li><strong>\u9867\u5ba2\u5275\u9020 (Customer Creation):<\/strong> \u63a2\u7d22\u30d5\u30a7\u30fc\u30ba\u3067\u691c\u8a3c\u3055\u308c\u305f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u57fa\u3065\u304d\u3001\u672c\u683c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u3092\u884c\u3044\u3001\u9867\u5ba2\u9700\u8981\u3092\u5275\u51fa\u3057\u3001\u5e02\u5834\u3092\u62e1\u5927\u3055\u305b\u308b\u3002<\/li>\n<li><strong>\u7d44\u7e54\u69cb\u7bc9 (Company Building):<\/strong> \u4e8b\u696d\u306e\u6025\u6210\u9577\u306b\u5408\u308f\u305b\u3066\u3001\u5b66\u7fd2\u3068\u767a\u898b\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u7d44\u7e54\u304b\u3089\u3001\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u5b9f\u884c\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u7d44\u7e54\u3078\u3068\u5909\u9769\u3055\u305b\u308b\u3002<\/li>\n<\/ul>\n<p>\u30d6\u30e9\u30f3\u30af\u306f\u3001\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u300c\u63a2\u7d22\u300d\u3092\u98db\u3070\u3057\u3066\u3044\u304d\u306a\u308a\u300c\u5b9f\u884c\u300d\u30d5\u30a7\u30fc\u30ba\u306b\u5165\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u5931\u6557\u306e\u4e3b\u56e0\u3060\u3068\u6307\u6458\u3057\u305f\u3002<\/p>\n<h3>\u4eee\u8aac\u691c\u8a3c\u306e\u7f85\u91dd\u76e4\u3068\u3057\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9<\/h3>\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u3092\u30d7\u30ed\u30c0\u30af\u30c8\u958b\u767a\u306e\u521d\u671f\u6bb5\u968e\u3067\u6d3b\u7528\u3059\u308b\u969b\u3001\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308b\u306e\u304c\u300c\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9\u300d\u3084\u300c\u30ea\u30fc\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u300d\u3067\u3042\u308b\u3002<\/p>\n<p>\u307e\u305a\u3001\u30c1\u30fc\u30e0\u304c\u6301\u3064\u4e8b\u696d\u30a2\u30a4\u30c7\u30a2\u3092\u30ad\u30e3\u30f3\u30d0\u30b9\u4e0a\u306e9\u3064\u306e\u30d6\u30ed\u30c3\u30af\uff08\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u4fa1\u5024\u63d0\u6848\u3001\u30c1\u30e3\u30cd\u30eb\u306a\u3069\uff09\u306b\u4eee\u8aac\u3068\u3057\u3066\u66f8\u304d\u51fa\u3059\u3002<br \/>\n\u3053\u306e\u30ad\u30e3\u30f3\u30d0\u30b9\u306f\u3001\u691c\u8a3c\u3059\u3079\u304d\u4eee\u8aac\u306e\u5168\u4f53\u50cf\u3092\u53ef\u8996\u5316\u3059\u308b\u5730\u56f3\u306e\u5f79\u5272\u3092\u679c\u305f\u3059\u3002<\/p>\n<p>\u6b21\u306b\u3001\u300c\u9867\u5ba2\u767a\u898b\u300d\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u3057\u3066\u3001\u6700\u3082\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u4eee\u8aac\uff08\u4f8b\uff1a\u300c\u3053\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001<strong>\u3053\u306e\u8ab2\u984c\u306b\u672c\u5f53\u306b\u304a\u91d1\u3092\u6255\u3046\u306e\u304b\uff1f<\/strong>\u300d\uff09\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u8a08\u753b\u3092\u7acb\u3066\u308b\u3002\u305d\u3057\u3066\u3001\u5b9f\u969b\u306b\u30aa\u30d5\u30a3\u30b9\u3092\u51fa\u3066\u9867\u5ba2\u306b\u4f1a\u3044\u306b\u884c\u304d\u3001\u4eee\u8aac\u3092\u3076\u3064\u3051\u3001\u751f\u3005\u3057\u3044\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3002<br 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