{"id":37409,"date":"2026-01-30T16:10:18","date_gmt":"2026-01-30T07:10:18","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=37409"},"modified":"2026-01-30T16:10:18","modified_gmt":"2026-01-30T07:10:18","slug":"customer-development-model","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/customer-development-model\/","title":{"rendered":"\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb"},"content":{"rendered":"<p>\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u3068\u306f\u3001\u300c\u4f55\u3092\u958b\u767a\u3059\u3079\u304d\u304b\u300d\u3068\u3044\u3046\u7b54\u3048\u3092\u793e\u5185\u3067\u63a2\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u793e\u5916\u3001\u3059\u306a\u308f\u3061<strong>\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u767a\u898b\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u4f53\u7cfb\u7684\u306a\u30d7\u30ed\u30bb\u30b9<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u58ee\u5927\u306a\u88fd\u54c1\u958b\u767a\u306b\u7740\u624b\u3059\u308b\u524d\u306b\u3001\u305d\u306e\u88fd\u54c1\u3092\u71b1\u671b\u3059\u308b\u9867\u5ba2\u304c\u672c\u5f53\u306b\u5b58\u5728\u3059\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u3001\u305d\u306e\u4e8b\u696d\u304c\u7d99\u7d9a\u7684\u306b\u6210\u9577\u53ef\u80fd\u304b\u3068\u3044\u3046\u6839\u672c\u7684\u306a\u554f\u3044\u306b\u3001\u79d1\u5b66\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u7b54\u3048\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u3002<br \/>\n\u3053\u306e\u30e2\u30c7\u30eb\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001\u4f5c\u308a\u624b\u306e\u601d\u3044\u8fbc\u307f\u3084\u4eee\u5b9a\u306b\u57fa\u3065\u3044\u305f\u88fd\u54c1\u958b\u767a\u304c\u3082\u305f\u3089\u3059\u81f4\u547d\u7684\u306a\u30ea\u30b9\u30af\u3092\u3001\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002<\/p>\n<h2>\u30aa\u30d5\u30a3\u30b9\u304b\u3089\u51fa\u3066\u3001\u9867\u5ba2\u306e\u771f\u5b9f\u3092\u63a2\u6c42\u3059\u308b<\/h2>\n<p>\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306e\u6838\u5fc3\u306f\u3001\u300c\u88fd\u54c1\u958b\u767a\u30e2\u30c7\u30eb\uff08Product Development Model\uff09\u300d\u3068\u306e\u5bfe\u6bd4\u3067\u7406\u89e3\u3067\u304d\u308b\u3002<br \/>\n\u5f93\u6765\u306e\u88fd\u54c1\u958b\u767a\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30a2\u30a4\u30c7\u30a2\u3001\u958b\u767a\u3001\u30c6\u30b9\u30c8\u3001\u5e02\u5834\u6295\u5165\u3068\u3044\u3046\u76f4\u7dda\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u305f\u3069\u308b\u304c\u3001\u3053\u308c\u306f<em>\u9867\u5ba2\u306e\u5b58\u5728\u3068\u30cb\u30fc\u30ba\u304c\u300c\u65e2\u77e5\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u524d\u63d0\u306b\u7acb\u3063\u3066\u3044\u308b<\/em>\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u65b0\u898f\u4e8b\u696d\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u524d\u63d0\u304c\u6b63\u3057\u3044\u3053\u3068\u306f\u7a00\u3067\u3042\u308b\u3002<strong>\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u524d\u63d0\u3092\u8986\u3057\u3001\u300c\u9867\u5ba2\u3068\u5e02\u5834\u306f\u672a\u77e5\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u73fe\u5b9f\u304b\u3089\u51fa\u767a\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u300c\u30aa\u30d5\u30a3\u30b9\u304b\u3089\u51fa\u3066\u9867\u5ba2\u306b\u4f1a\u3048\uff08Get out of the building\uff09\u300d\u3068\u3044\u3046\u30de\u30f3\u30c8\u30e9\u306e\u3082\u3068\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3001\u884c\u52d5\u3001\u305d\u3057\u3066\u771f\u306e\u30cb\u30fc\u30ba\u3092\u76f4\u63a5\u89b3\u5bdf\u3057\u3001\u5b66\u7fd2\u3059\u308b\u3053\u3068\u3092\u6700\u512a\u5148\u4e8b\u9805\u3068\u4f4d\u7f6e\u3065\u3051\u308b<\/strong>\u3002<\/p>\n<h2>\u8a9e\u6e90\u30fb\u63d0\u5531\u8005<\/h2>\n<div style=\"width: 260px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/fsi9-prod.s3.us-west-1.amazonaws.com\/s3fs-public\/styles\/250x250\/public\/2025-05\/steve_blank_photo_0_0.jpeg?h=7f412c8f&amp;itok=EFgo74Ol\" width=\"250\" height=\"250\" alt=\"\" \/><p class=\"wp-caption-text\">\u30ad\u30e3\u30d7\u30b7\u30e7\u30f3\uff1a\u30b9\u30c6\u30a3\u30fc\u30d6\u30f3 G.\u30d6\u30e9\u30f3\u30af<\/p><\/div>\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u9023\u7d9a\u8d77\u696d\u5bb6\u3067\u3042\u308a\u3001\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u3084\u30b3\u30ed\u30f3\u30d3\u30a2\u5927\u5b66\u306a\u3069\u3067\u6559\u97ad\u3092\u3068\u308b\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30d6\u30e9\u30f3\u30af\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u3002<\/p>\n<p>\u5f7c\u306f2005\u5e74\u306e\u8457\u66f8\u300e<a href=\"https:\/\/amzn.to\/3NXeG4x\">The Four Steps to the Epiphany<\/a>\u300f\uff08\u90a6\u984c\uff1a<a href=\"https:\/\/amzn.to\/4a3oWzL\">\u30a2\u30f3\u30c8\u30ec\u30d7\u30ec\u30ca\u30fc\u306e\u6559\u79d1\u66f8<\/a>\uff09\u3067\u305d\u306e\u7406\u8ad6\u3092\u4f53\u7cfb\u5316\u3057\u305f\u3002<br \/>\n\u63d0\u5531\u306e\u80cc\u666f\u306b\u306f\u30012000\u5e74\u524d\u5f8c\u306e\u30c9\u30c3\u30c8\u30b3\u30e0\u30d0\u30d6\u30eb\u5d29\u58ca\u304c\u3042\u308b\u3002\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u512a\u308c\u305f\u6280\u8853\u3092\u6301\u3061\u306a\u304c\u3089\u3082\u3001\u9867\u5ba2\u4e0d\u5728\u306e\u307e\u307e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u958b\u767a\u3057\u3001\u5e02\u5834\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u305a\u6d88\u3048\u3066\u3044\u3063\u305f\u73fe\u5b9f\u3092\u76ee\u306e\u5f53\u305f\u308a\u306b\u3057\u3001\u30d6\u30e9\u30f3\u30af\u306f\u300c\u4f5c\u308b\u524d\u306b\u3001\u307e\u305a\u5b66\u3076\u300d\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u75db\u611f\u3057\u305f\u3002<br \/>\n\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u75db\u70c8\u306a\u5931\u6557\u306e\u6559\u8a13\u304b\u3089\u751f\u307e\u308c\u305f\u3001\u4e8b\u696d\u6210\u529f\u306e\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u65b9\u6cd5\u8ad6\u306a\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3>\u63a2\u7d22\u306a\u304f\u3057\u3066\u3001\u5b9f\u884c\u306a\u3057<\/h3>\n<p>\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u300c\u9867\u5ba2\u767a\u898b\u300d\u300c\u9867\u5ba2\u5b9f\u8a3c\u300d\u300c\u9867\u5ba2\u5275\u9020\u300d\u300c\u7d44\u7e54\u69cb\u7bc9\u300d\u3068\u3044\u30464\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u308b\u3002<\/p>\n<p>\u6700\u521d\u306e2\u3064\uff08\u9867\u5ba2\u767a\u898b\u3001\u9867\u5ba2\u5b9f\u8a3c\uff09\u3092\u300c\u63a2\u7d22\uff08Search\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3001\u5f8c\u306e2\u3064\uff08\u9867\u5ba2\u5275\u9020\u3001\u7d44\u7e54\u69cb\u7bc9\uff09\u3092\u300c\u5b9f\u884c\uff08Execution\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3068\u547c\u3073\u3001\u4e21\u8005\u3092\u660e\u78ba\u306b\u533a\u5225\u3057\u305f\u70b9\u304c\u753b\u671f\u7684\u3067\u3042\u3063\u305f\u3002<\/p>\n<ul>\n<li><strong>\u9867\u5ba2\u767a\u898b (Customer Discovery):<\/strong> \u4e8b\u696d\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u4eee\u8aac\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001\u300c\u9867\u5ba2\u306f\u8ab0\u304b\u300d\u300c\u5f7c\u3089\u306e\u8ab2\u984c\u306f\u4f55\u304b\u300d\u3092\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u691c\u8a3c\u3059\u308b\u3002<\/li>\n<li><strong>\u9867\u5ba2\u5b9f\u8a3c (Customer Validation):<\/strong> \u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u88fd\u54c1\u306eMVP\uff08Minimum Viable Product\uff09\u3092\u63d0\u793a\u3057\u3001\u9867\u5ba2\u304c\u672c\u5f53\u306b\u5bfe\u4fa1\u3092\u6255\u3046\u610f\u601d\u304c\u3042\u308b\u304b\u3001\u3064\u307e\u308a\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u6210\u7acb\u3059\u308b\u304b\u3092\u691c\u8a3c\u3057\u3001\u518d\u73fe\u6027\u306e\u3042\u308b\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u3064\u3051\u51fa\u3059\u3002<\/li>\n<li><strong>\u9867\u5ba2\u5275\u9020 (Customer Creation):<\/strong> \u63a2\u7d22\u30d5\u30a7\u30fc\u30ba\u3067\u691c\u8a3c\u3055\u308c\u305f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u57fa\u3065\u304d\u3001\u672c\u683c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u3092\u884c\u3044\u3001\u9867\u5ba2\u9700\u8981\u3092\u5275\u51fa\u3057\u3001\u5e02\u5834\u3092\u62e1\u5927\u3055\u305b\u308b\u3002<\/li>\n<li><strong>\u7d44\u7e54\u69cb\u7bc9 (Company Building):<\/strong> \u4e8b\u696d\u306e\u6025\u6210\u9577\u306b\u5408\u308f\u305b\u3066\u3001\u5b66\u7fd2\u3068\u767a\u898b\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u7d44\u7e54\u304b\u3089\u3001\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u5b9f\u884c\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u7d44\u7e54\u3078\u3068\u5909\u9769\u3055\u305b\u308b\u3002<\/li>\n<\/ul>\n<p>\u30d6\u30e9\u30f3\u30af\u306f\u3001\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u300c\u63a2\u7d22\u300d\u3092\u98db\u3070\u3057\u3066\u3044\u304d\u306a\u308a\u300c\u5b9f\u884c\u300d\u30d5\u30a7\u30fc\u30ba\u306b\u5165\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u5931\u6557\u306e\u4e3b\u56e0\u3060\u3068\u6307\u6458\u3057\u305f\u3002<\/p>\n<h3>\u4eee\u8aac\u691c\u8a3c\u306e\u7f85\u91dd\u76e4\u3068\u3057\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9<\/h3>\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u3092\u30d7\u30ed\u30c0\u30af\u30c8\u958b\u767a\u306e\u521d\u671f\u6bb5\u968e\u3067\u6d3b\u7528\u3059\u308b\u969b\u3001\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308b\u306e\u304c\u300c\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9\u300d\u3084\u300c\u30ea\u30fc\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u300d\u3067\u3042\u308b\u3002<\/p>\n<p>\u307e\u305a\u3001\u30c1\u30fc\u30e0\u304c\u6301\u3064\u4e8b\u696d\u30a2\u30a4\u30c7\u30a2\u3092\u30ad\u30e3\u30f3\u30d0\u30b9\u4e0a\u306e9\u3064\u306e\u30d6\u30ed\u30c3\u30af\uff08\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u4fa1\u5024\u63d0\u6848\u3001\u30c1\u30e3\u30cd\u30eb\u306a\u3069\uff09\u306b\u4eee\u8aac\u3068\u3057\u3066\u66f8\u304d\u51fa\u3059\u3002<br \/>\n\u3053\u306e\u30ad\u30e3\u30f3\u30d0\u30b9\u306f\u3001\u691c\u8a3c\u3059\u3079\u304d\u4eee\u8aac\u306e\u5168\u4f53\u50cf\u3092\u53ef\u8996\u5316\u3059\u308b\u5730\u56f3\u306e\u5f79\u5272\u3092\u679c\u305f\u3059\u3002<\/p>\n<p>\u6b21\u306b\u3001\u300c\u9867\u5ba2\u767a\u898b\u300d\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u3057\u3066\u3001\u6700\u3082\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u4eee\u8aac\uff08\u4f8b\uff1a\u300c\u3053\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001<strong>\u3053\u306e\u8ab2\u984c\u306b\u672c\u5f53\u306b\u304a\u91d1\u3092\u6255\u3046\u306e\u304b\uff1f<\/strong>\u300d\uff09\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u8a08\u753b\u3092\u7acb\u3066\u308b\u3002\u305d\u3057\u3066\u3001\u5b9f\u969b\u306b\u30aa\u30d5\u30a3\u30b9\u3092\u51fa\u3066\u9867\u5ba2\u306b\u4f1a\u3044\u306b\u884c\u304d\u3001\u4eee\u8aac\u3092\u3076\u3064\u3051\u3001\u751f\u3005\u3057\u3044\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3002<br \/>\n\u3053\u306e\u30b5\u30a4\u30af\u30eb\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30d0\u30b9\u4e0a\u306e\u4eee\u8aac\u306f\u3001\u673a\u4e0a\u306e\u7a7a\u8ad6\u304b\u3089\u3001\u691c\u8a3c\u3055\u308c\u305f\u4e8b\u5b9f\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u304f\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3>\u98df\u6599\u54c1\u914d\u9054\u30b5\u30fc\u30d3\u30b9\u306e\u30d4\u30dc\u30c3\u30c8<\/h3>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u98df\u6599\u54c1\u914d\u9054\u30b5\u30fc\u30d3\u30b9\u306e\u5148\u99c6\u3051\u3067\u3042\u308bWebvan\u306f\u3001\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u3092\u7121\u8996\u3057\u305f\u5178\u578b\u7684\u306a\u5931\u6557\u4f8b\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u4e00\u65b9\u3001\u305d\u306e\u6559\u8a13\u304b\u3089\u5b66\u3093\u3060\u6210\u529f\u4e8b\u4f8b\u3082\u5b58\u5728\u3059\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308b\u98df\u6599\u54c1\u914d\u9054\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306f\u3001\u5f53\u521d\u300c\u591a\u5fd9\u306a\u5171\u50cd\u304d\u4e16\u5e2f\u300d\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u4eee\u5b9a\u3057\u305f\u3002<br \/>\n\u3057\u304b\u3057\u3001\u300c\u9867\u5ba2\u767a\u898b\u300d\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u91cd\u306d\u308b\u4e2d\u3067\u3001\u5f7c\u3089\u304c\u672c\u5f53\u306b\u89e3\u6c7a\u3059\u3079\u304d\u8ab2\u984c\u306f\u5358\u306a\u308b\u6642\u9593\u306e\u7bc0\u7d04\u3067\u306f\u306a\u304f\u3001\u300c\u5065\u5eb7\u7684\u3067\u8cea\u306e\u826f\u3044\u98df\u6750\u3092\u3001\u4fe1\u983c\u3067\u304d\u308b\u4f9b\u7d66\u5143\u304b\u3089\u624b\u306b\u5165\u308c\u305f\u3044\u300d\u3068\u3044\u3046\u3001\u3088\u308a\u6df1\u3044\u30cb\u30fc\u30ba\u306b\u3042\u308b\u3053\u3068\u3092\u767a\u898b\u3057\u305f\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u300c\u9867\u5ba2\u5b9f\u8a3c\u300d\u306e\u6bb5\u968e\u3067\u30b7\u30f3\u30d7\u30eb\u306a\u6ce8\u6587\u30b5\u30a4\u30c8\u3092\u30c6\u30b9\u30c8\u3057\u305f\u3068\u3053\u308d\u3001\u5f53\u521d\u60f3\u5b9a\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u300c\u9ad8\u9f62\u8005\u5c64\u300d\u3084\u300c\u5730\u65b9\u5728\u4f4f\u8005\u300d\u304b\u3089\u306e\u5f37\u3044\u53cd\u5fdc\u3092\u5f97\u305f\u3002<\/p>\n<p>\u3053\u306e\u5b66\u7fd2\u306b\u57fa\u3065\u304d\u3001\u540c\u793e\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u63d0\u4f9b\u4fa1\u5024\u3092\u30d4\u30dc\u30c3\u30c8\uff08\u65b9\u5411\u8ee2\u63db\uff09\u3057\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u98df\u6750\u3084\u5730\u7523\u54c1\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3078\u3068\u6226\u7565\u3092\u4fee\u6b63\u3057\u305f\u3002<br \/>\n\u3082\u3057\u521d\u671f\u4eee\u8aac\u306e\u307e\u307e\u5927\u898f\u6a21\u306a\u30a4\u30f3\u30d5\u30e9\u6295\u8cc7\uff08\u5b9f\u884c\uff09\u306b\u9032\u3093\u3067\u3044\u308c\u3070\u3001Webvan\u3068\u540c\u3058\u904b\u547d\u3092\u8fbf\u3063\u3066\u3044\u305f\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u5f97\u305f\u300c\u5b66\u3073\u300d\u304c\u3001\u4e8b\u696d\u3092\u6b63\u3057\u3044\u6210\u529f\u306e\u9053\u7b4b\u3078\u3068\u5c0e\u3044\u305f\u306e\u3067\u3042\u308b\u3002<\/p>\n<h3>\u95a2\u9023\u7528\u8a9e<\/h3>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/the-lean-startup\/\">\u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7 (Lean Startup)<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/mvp\/\">MVP (Minimum Viable Product)<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/product-market-fit\/\">\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a3\u30c3\u30c8 (PMF)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u88fd\u54c1\u958b\u767a\u306e\u524d\u306b\u3001\u9867\u5ba2\u3068\u5e02\u5834\u3092\u691c\u8a3c\u3059\u308b\u4f53\u7cfb\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3002<\/p>\n","protected":false},"author":5,"featured_media":37412,"template":"","meta":{"_monsterinsights_skip_tracking":false,"English":"customer-development-model","design_hint":"\u673a\u306e\u4e0a\u3067\u56fa\u3081\u305f\u4eee\u8aac\u306f\u3001\u305f\u3044\u3066\u3044\u673a\u306e\u5916\u3067\u5916\u308c\u308b\u3002\u4f5c\u308b\u524d\u306b\u78ba\u304b\u3081\u308c\u3070\u3001\u6368\u3066\u308b\u91cf\u306f\u305a\u3063\u3068\u5c11\u306a\u3044\u3002\u56f3\u9762\u3092\u5f15\u304f\u524d\u306b\u3001\u5916\u3078\u51fa\u3066\u805e\u3051\u3002","footnotes":""},"glossary-category":[22],"glossary_tag":[],"class_list":["post-37409","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-tools-frameworks-methodologies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb | UX TIMES<\/title>\n<meta name=\"description\" content=\"\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u3068\u306f\u3001\u300c\u4f55\u3092\u958b\u767a\u3059\u3079\u304d\u304b\u300d\u3068\u3044\u3046\u7b54\u3048\u3092\u793e\u5185\u3067\u63a2\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u793e\u5916\u3001\u3059\u306a\u308f\u3061\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u767a\u898b\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u4f53\u7cfb\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002  \u3053\u308c\u306f\u3001\u58ee\u5927\u306a\u88fd\u54c1\u958b\u767a\u306b\u7740\u624b\u3059\u308b\u524d\u306b\u3001\u305d\u306e\u88fd\u54c1\u3092\u71b1\u671b\u3059\u308b\u9867\u5ba2\u304c\u672c\u5f53\u306b\u5b58\u5728\u3059\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u3001\u305d\u306e\u4e8b\u696d\u304c\u7d99\u7d9a\u7684\u306b\u6210\u9577\u53ef\u80fd\u304b\u3068\u3044\u3046\u6839\u672c\u7684\u306a\u554f\u3044\u306b\u3001\u79d1\u5b66\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u7b54\u3048\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u3002 \u3053\u306e\u30e2\u30c7\u30eb\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001\u4f5c\u308a\u624b\u306e\u601d\u3044\u8fbc\u307f\u3084\u4eee\u5b9a\u306b\u57fa\u3065\u3044\u305f\u88fd\u54c1\u958b\u767a\u304c\u3082\u305f\u3089\u3059\u81f4\u547d\u7684\u306a\u30ea\u30b9\u30af\u3092\u3001\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002 \u30aa\u30d5\u30a3\u30b9\u304b\u3089\u51fa\u3066\u3001\u9867\u5ba2\u306e\u771f\u5b9f\u3092\u63a2\u6c42\u3059\u308b \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306e\u6838\u5fc3\u306f\u3001\u300c\u88fd\u54c1\u958b\u767a\u30e2\u30c7\u30eb\uff08Product Development Model\uff09\u300d\u3068\u306e\u5bfe\u6bd4\u3067\u7406\u89e3\u3067\u304d\u308b\u3002 \u5f93\u6765\u306e\u88fd\u54c1\u958b\u767a\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30a2\u30a4\u30c7\u30a2\u3001\u958b\u767a\u3001\u30c6\u30b9\u30c8\u3001\u5e02\u5834\u6295\u5165\u3068\u3044\u3046\u76f4\u7dda\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u305f\u3069\u308b\u304c\u3001\u3053\u308c\u306f\u9867\u5ba2\u306e\u5b58\u5728\u3068\u30cb\u30fc\u30ba\u304c\u300c\u65e2\u77e5\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u524d\u63d0\u306b\u7acb\u3063\u3066\u3044\u308b\u3002  \u3057\u304b\u3057\u3001\u65b0\u898f\u4e8b\u696d\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u524d\u63d0\u304c\u6b63\u3057\u3044\u3053\u3068\u306f\u7a00\u3067\u3042\u308b\u3002\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u524d\u63d0\u3092\u8986\u3057\u3001\u300c\u9867\u5ba2\u3068\u5e02\u5834\u306f\u672a\u77e5\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u73fe\u5b9f\u304b\u3089\u51fa\u767a\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u300c\u30aa\u30d5\u30a3\u30b9\u304b\u3089\u51fa\u3066\u9867\u5ba2\u306b\u4f1a\u3048\uff08Get out of the building\uff09\u300d\u3068\u3044\u3046\u30de\u30f3\u30c8\u30e9\u306e\u3082\u3068\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3001\u884c\u52d5\u3001\u305d\u3057\u3066\u771f\u306e\u30cb\u30fc\u30ba\u3092\u76f4\u63a5\u89b3\u5bdf\u3057\u3001\u5b66\u7fd2\u3059\u308b\u3053\u3068\u3092\u6700\u512a\u5148\u4e8b\u9805\u3068\u4f4d\u7f6e\u3065\u3051\u308b\u3002 \u8a9e\u6e90\u30fb\u63d0\u5531\u8005   \u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u9023\u7d9a\u8d77\u696d\u5bb6\u3067\u3042\u308a\u3001\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u3084\u30b3\u30ed\u30f3\u30d3\u30a2\u5927\u5b66\u306a\u3069\u3067\u6559\u97ad\u3092\u3068\u308b\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30d6\u30e9\u30f3\u30af\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u3002  \u5f7c\u306f2005\u5e74\u306e\u8457\u66f8\u300eThe Four Steps to the Epiphany\u300f\uff08\u90a6\u984c\uff1a\u30a2\u30f3\u30c8\u30ec\u30d7\u30ec\u30ca\u30fc\u306e\u6559\u79d1\u66f8\uff09\u3067\u305d\u306e\u7406\u8ad6\u3092\u4f53\u7cfb\u5316\u3057\u305f\u3002 \u63d0\u5531\u306e\u80cc\u666f\u306b\u306f\u30012000\u5e74\u524d\u5f8c\u306e\u30c9\u30c3\u30c8\u30b3\u30e0\u30d0\u30d6\u30eb\u5d29\u58ca\u304c\u3042\u308b\u3002\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u512a\u308c\u305f\u6280\u8853\u3092\u6301\u3061\u306a\u304c\u3089\u3082\u3001\u9867\u5ba2\u4e0d\u5728\u306e\u307e\u307e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u958b\u767a\u3057\u3001\u5e02\u5834\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u305a\u6d88\u3048\u3066\u3044\u3063\u305f\u73fe\u5b9f\u3092\u76ee\u306e\u5f53\u305f\u308a\u306b\u3057\u3001\u30d6\u30e9\u30f3\u30af\u306f\u300c\u4f5c\u308b\u524d\u306b\u3001\u307e\u305a\u5b66\u3076\u300d\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u75db\u611f\u3057\u305f\u3002 \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u75db\u70c8\u306a\u5931\u6557\u306e\u6559\u8a13\u304b\u3089\u751f\u307e\u308c\u305f\u3001\u4e8b\u696d\u6210\u529f\u306e\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u65b9\u6cd5\u8ad6\u306a\u306e\u3067\u3042\u308b\u3002 \u63a2\u7d22\u306a\u304f\u3057\u3066\u3001\u5b9f\u884c\u306a\u3057 \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u300c\u9867\u5ba2\u767a\u898b\u300d\u300c\u9867\u5ba2\u5b9f\u8a3c\u300d\u300c\u9867\u5ba2\u5275\u9020\u300d\u300c\u7d44\u7e54\u69cb\u7bc9\u300d\u3068\u3044\u30464\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u308b\u3002  \u6700\u521d\u306e2\u3064\uff08\u9867\u5ba2\u767a\u898b\u3001\u9867\u5ba2\u5b9f\u8a3c\uff09\u3092\u300c\u63a2\u7d22\uff08Search\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3001\u5f8c\u306e2\u3064\uff08\u9867\u5ba2\u5275\u9020\u3001\u7d44\u7e54\u69cb\u7bc9\uff09\u3092\u300c\u5b9f\u884c\uff08Execution\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3068\u547c\u3073\u3001\u4e21\u8005\u3092\u660e\u78ba\u306b\u533a\u5225\u3057\u305f\u70b9\u304c\u753b\u671f\u7684\u3067\u3042\u3063\u305f\u3002   \u9867\u5ba2\u767a\u898b (Customer Discovery): \u4e8b\u696d\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u4eee\u8aac\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001\u300c\u9867\u5ba2\u306f\u8ab0\u304b\u300d\u300c\u5f7c\u3089\u306e\u8ab2\u984c\u306f\u4f55\u304b\u300d\u3092\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u691c\u8a3c\u3059\u308b\u3002  \u9867\u5ba2\u5b9f\u8a3c (Customer Validation): \u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u88fd\u54c1\u306eMVP\uff08Minimum Viable Product\uff09\u3092\u63d0\u793a\u3057\u3001\u9867\u5ba2\u304c\u672c\u5f53\u306b\u5bfe\u4fa1\u3092\u6255\u3046\u610f\u601d\u304c\u3042\u308b\u304b\u3001\u3064\u307e\u308a\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u6210\u7acb\u3059\u308b\u304b\u3092\u691c\u8a3c\u3057\u3001\u518d\u73fe\u6027\u306e\u3042\u308b\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u3064\u3051\u51fa\u3059\u3002  \u9867\u5ba2\u5275\u9020 (Customer Creation): \u63a2\u7d22\u30d5\u30a7\u30fc\u30ba\u3067\u691c\u8a3c\u3055\u308c\u305f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u57fa\u3065\u304d\u3001\u672c\u683c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u3092\u884c\u3044\u3001\u9867\u5ba2\u9700\u8981\u3092\u5275\u51fa\u3057\u3001\u5e02\u5834\u3092\u62e1\u5927\u3055\u305b\u308b\u3002  \u7d44\u7e54\u69cb\u7bc9 (Company Building): \u4e8b\u696d\u306e\u6025\u6210\u9577\u306b\u5408\u308f\u305b\u3066\u3001\u5b66\u7fd2\u3068\u767a\u898b\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u7d44\u7e54\u304b\u3089\u3001\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u5b9f\u884c\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u7d44\u7e54\u3078\u3068\u5909\u9769\u3055\u305b\u308b\u3002  \u30d6\u30e9\u30f3\u30af\u306f\u3001\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u300c\u63a2\u7d22\u300d\u3092\u98db\u3070\u3057\u3066\u3044\u304d\u306a\u308a\u300c\u5b9f\u884c\u300d\u30d5\u30a7\u30fc\u30ba\u306b\u5165\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u5931\u6557\u306e\u4e3b\u56e0\u3060\u3068\u6307\u6458\u3057\u305f\u3002 \u4eee\u8aac\u691c\u8a3c\u306e\u7f85\u91dd\u76e4\u3068\u3057\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9 \u3053\u306e\u30e2\u30c7\u30eb\u3092\u30d7\u30ed\u30c0\u30af\u30c8\u958b\u767a\u306e\u521d\u671f\u6bb5\u968e\u3067\u6d3b\u7528\u3059\u308b\u969b\u3001\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308b\u306e\u304c\u300c\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9\u300d\u3084\u300c\u30ea\u30fc\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u300d\u3067\u3042\u308b\u3002  \u307e\u305a\u3001\u30c1\u30fc\u30e0\u304c\u6301\u3064\u4e8b\u696d\u30a2\u30a4\u30c7\u30a2\u3092\u30ad\u30e3\u30f3\u30d0\u30b9\u4e0a\u306e9\u3064\u306e\u30d6\u30ed\u30c3\u30af\uff08\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u4fa1\u5024\u63d0\u6848\u3001\u30c1\u30e3\u30cd\u30eb\u306a\u3069\uff09\u306b\u4eee\u8aac\u3068\u3057\u3066\u66f8\u304d\u51fa\u3059\u3002 \u3053\u306e\u30ad\u30e3\u30f3\u30d0\u30b9\u306f\u3001\u691c\u8a3c\u3059\u3079\u304d\u4eee\u8aac\u306e\u5168\u4f53\u50cf\u3092\u53ef\u8996\u5316\u3059\u308b\u5730\u56f3\u306e\u5f79\u5272\u3092\u679c\u305f\u3059\u3002  \u6b21\u306b\u3001\u300c\u9867\u5ba2\u767a\u898b\u300d\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u3057\u3066\u3001\u6700\u3082\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u4eee\u8aac\uff08\u4f8b\uff1a\u300c\u3053\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u3053\u306e\u8ab2\u984c\u306b\u672c\u5f53\u306b\u304a\u91d1\u3092\u6255\u3046\u306e\u304b\uff1f\u300d\uff09\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u8a08\u753b\u3092\u7acb\u3066\u308b\u3002\u305d\u3057\u3066\u3001\u5b9f\u969b\u306b\u30aa\u30d5\u30a3\u30b9\u3092\u51fa\u3066\u9867\u5ba2\u306b\u4f1a\u3044\u306b\u884c\u304d\u3001\u4eee\u8aac\u3092\u3076\u3064\u3051\u3001\u751f\u3005\u3057\u3044\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3002 \u3053\u306e\u30b5\u30a4\u30af\u30eb\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30d0\u30b9\u4e0a\u306e\u4eee\u8aac\u306f\u3001\u673a\u4e0a\u306e\u7a7a\u8ad6\u304b\u3089\u3001\u691c\u8a3c\u3055\u308c\u305f\u4e8b\u5b9f\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u304f\u306e\u3067\u3042\u308b\u3002 \u98df\u6599\u54c1\u914d\u9054\u30b5\u30fc\u30d3\u30b9\u306e\u30d4\u30dc\u30c3\u30c8 \u30aa\u30f3\u30e9\u30a4\u30f3\u98df\u6599\u54c1\u914d\u9054\u30b5\u30fc\u30d3\u30b9\u306e\u5148\u99c6\u3051\u3067\u3042\u308bWebvan\u306f\u3001\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u3092\u7121\u8996\u3057\u305f\u5178\u578b\u7684\u306a\u5931\u6557\u4f8b\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u4e00\u65b9\u3001\u305d\u306e\u6559\u8a13\u304b\u3089\u5b66\u3093\u3060\u6210\u529f\u4e8b\u4f8b\u3082\u5b58\u5728\u3059\u308b\u3002  \u4f8b\u3048\u3070\u3001\u3042\u308b\u98df\u6599\u54c1\u914d\u9054\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306f\u3001\u5f53\u521d\u300c\u591a\u5fd9\u306a\u5171\u50cd\u304d\u4e16\u5e2f\u300d\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u4eee\u5b9a\u3057\u305f\u3002 \u3057\u304b\u3057\u3001\u300c\u9867\u5ba2\u767a\u898b\u300d\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u91cd\u306d\u308b\u4e2d\u3067\u3001\u5f7c\u3089\u304c\u672c\u5f53\u306b\u89e3\u6c7a\u3059\u3079\u304d\u8ab2\u984c\u306f\u5358\u306a\u308b\u6642\u9593\u306e\u7bc0\u7d04\u3067\u306f\u306a\u304f\u3001\u300c\u5065\u5eb7\u7684\u3067\u8cea\u306e\u826f\u3044\u98df\u6750\u3092\u3001\u4fe1\u983c\u3067\u304d\u308b\u4f9b\u7d66\u5143\u304b\u3089\u624b\u306b\u5165\u308c\u305f\u3044\u300d\u3068\u3044\u3046\u3001\u3088\u308a\u6df1\u3044\u30cb\u30fc\u30ba\u306b\u3042\u308b\u3053\u3068\u3092\u767a\u898b\u3057\u305f\u3002  \u3055\u3089\u306b\u3001\u300c\u9867\u5ba2\u5b9f\u8a3c\u300d\u306e\u6bb5\u968e\u3067\u30b7\u30f3\u30d7\u30eb\u306a\u6ce8\u6587\u30b5\u30a4\u30c8\u3092\u30c6\u30b9\u30c8\u3057\u305f\u3068\u3053\u308d\u3001\u5f53\u521d\u60f3\u5b9a\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u300c\u9ad8\u9f62\u8005\u5c64\u300d\u3084\u300c\u5730\u65b9\u5728\u4f4f\u8005\u300d\u304b\u3089\u306e\u5f37\u3044\u53cd\u5fdc\u3092\u5f97\u305f\u3002  \u3053\u306e\u5b66\u7fd2\u306b\u57fa\u3065\u304d\u3001\u540c\u793e\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u63d0\u4f9b\u4fa1\u5024\u3092\u30d4\u30dc\u30c3\u30c8\uff08\u65b9\u5411\u8ee2\u63db\uff09\u3057\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u98df\u6750\u3084\u5730\u7523\u54c1\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3078\u3068\u6226\u7565\u3092\u4fee\u6b63\u3057\u305f\u3002 \u3082\u3057\u521d\u671f\u4eee\u8aac\u306e\u307e\u307e\u5927\u898f\u6a21\u306a\u30a4\u30f3\u30d5\u30e9\u6295\u8cc7\uff08\u5b9f\u884c\uff09\u306b\u9032\u3093\u3067\u3044\u308c\u3070\u3001Webvan\u3068\u540c\u3058\u904b\u547d\u3092\u8fbf\u3063\u3066\u3044\u305f\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u5f97\u305f\u300c\u5b66\u3073\u300d\u304c\u3001\u4e8b\u696d\u3092\u6b63\u3057\u3044\u6210\u529f\u306e\u9053\u7b4b\u3078\u3068\u5c0e\u3044\u305f\u306e\u3067\u3042\u308b\u3002 \u95a2\u9023\u7528\u8a9e   \u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7 (Lean Startup)  MVP (Minimum Viable Product)  \u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a3\u30c3\u30c8 (PMF)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/customer-development-model\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb | UX TIMES\" \/>\n<meta property=\"og:description\" content=\"\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u3068\u306f\u3001\u300c\u4f55\u3092\u958b\u767a\u3059\u3079\u304d\u304b\u300d\u3068\u3044\u3046\u7b54\u3048\u3092\u793e\u5185\u3067\u63a2\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u793e\u5916\u3001\u3059\u306a\u308f\u3061\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u767a\u898b\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u4f53\u7cfb\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002  \u3053\u308c\u306f\u3001\u58ee\u5927\u306a\u88fd\u54c1\u958b\u767a\u306b\u7740\u624b\u3059\u308b\u524d\u306b\u3001\u305d\u306e\u88fd\u54c1\u3092\u71b1\u671b\u3059\u308b\u9867\u5ba2\u304c\u672c\u5f53\u306b\u5b58\u5728\u3059\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u3001\u305d\u306e\u4e8b\u696d\u304c\u7d99\u7d9a\u7684\u306b\u6210\u9577\u53ef\u80fd\u304b\u3068\u3044\u3046\u6839\u672c\u7684\u306a\u554f\u3044\u306b\u3001\u79d1\u5b66\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u7b54\u3048\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u3002 \u3053\u306e\u30e2\u30c7\u30eb\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001\u4f5c\u308a\u624b\u306e\u601d\u3044\u8fbc\u307f\u3084\u4eee\u5b9a\u306b\u57fa\u3065\u3044\u305f\u88fd\u54c1\u958b\u767a\u304c\u3082\u305f\u3089\u3059\u81f4\u547d\u7684\u306a\u30ea\u30b9\u30af\u3092\u3001\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002 \u30aa\u30d5\u30a3\u30b9\u304b\u3089\u51fa\u3066\u3001\u9867\u5ba2\u306e\u771f\u5b9f\u3092\u63a2\u6c42\u3059\u308b \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306e\u6838\u5fc3\u306f\u3001\u300c\u88fd\u54c1\u958b\u767a\u30e2\u30c7\u30eb\uff08Product Development Model\uff09\u300d\u3068\u306e\u5bfe\u6bd4\u3067\u7406\u89e3\u3067\u304d\u308b\u3002 \u5f93\u6765\u306e\u88fd\u54c1\u958b\u767a\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30a2\u30a4\u30c7\u30a2\u3001\u958b\u767a\u3001\u30c6\u30b9\u30c8\u3001\u5e02\u5834\u6295\u5165\u3068\u3044\u3046\u76f4\u7dda\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u305f\u3069\u308b\u304c\u3001\u3053\u308c\u306f\u9867\u5ba2\u306e\u5b58\u5728\u3068\u30cb\u30fc\u30ba\u304c\u300c\u65e2\u77e5\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u524d\u63d0\u306b\u7acb\u3063\u3066\u3044\u308b\u3002  \u3057\u304b\u3057\u3001\u65b0\u898f\u4e8b\u696d\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u524d\u63d0\u304c\u6b63\u3057\u3044\u3053\u3068\u306f\u7a00\u3067\u3042\u308b\u3002\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u524d\u63d0\u3092\u8986\u3057\u3001\u300c\u9867\u5ba2\u3068\u5e02\u5834\u306f\u672a\u77e5\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u73fe\u5b9f\u304b\u3089\u51fa\u767a\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u300c\u30aa\u30d5\u30a3\u30b9\u304b\u3089\u51fa\u3066\u9867\u5ba2\u306b\u4f1a\u3048\uff08Get out of the building\uff09\u300d\u3068\u3044\u3046\u30de\u30f3\u30c8\u30e9\u306e\u3082\u3068\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3001\u884c\u52d5\u3001\u305d\u3057\u3066\u771f\u306e\u30cb\u30fc\u30ba\u3092\u76f4\u63a5\u89b3\u5bdf\u3057\u3001\u5b66\u7fd2\u3059\u308b\u3053\u3068\u3092\u6700\u512a\u5148\u4e8b\u9805\u3068\u4f4d\u7f6e\u3065\u3051\u308b\u3002 \u8a9e\u6e90\u30fb\u63d0\u5531\u8005   \u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u9023\u7d9a\u8d77\u696d\u5bb6\u3067\u3042\u308a\u3001\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u3084\u30b3\u30ed\u30f3\u30d3\u30a2\u5927\u5b66\u306a\u3069\u3067\u6559\u97ad\u3092\u3068\u308b\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30d6\u30e9\u30f3\u30af\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u3002  \u5f7c\u306f2005\u5e74\u306e\u8457\u66f8\u300eThe Four Steps to the Epiphany\u300f\uff08\u90a6\u984c\uff1a\u30a2\u30f3\u30c8\u30ec\u30d7\u30ec\u30ca\u30fc\u306e\u6559\u79d1\u66f8\uff09\u3067\u305d\u306e\u7406\u8ad6\u3092\u4f53\u7cfb\u5316\u3057\u305f\u3002 \u63d0\u5531\u306e\u80cc\u666f\u306b\u306f\u30012000\u5e74\u524d\u5f8c\u306e\u30c9\u30c3\u30c8\u30b3\u30e0\u30d0\u30d6\u30eb\u5d29\u58ca\u304c\u3042\u308b\u3002\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u512a\u308c\u305f\u6280\u8853\u3092\u6301\u3061\u306a\u304c\u3089\u3082\u3001\u9867\u5ba2\u4e0d\u5728\u306e\u307e\u307e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u958b\u767a\u3057\u3001\u5e02\u5834\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u305a\u6d88\u3048\u3066\u3044\u3063\u305f\u73fe\u5b9f\u3092\u76ee\u306e\u5f53\u305f\u308a\u306b\u3057\u3001\u30d6\u30e9\u30f3\u30af\u306f\u300c\u4f5c\u308b\u524d\u306b\u3001\u307e\u305a\u5b66\u3076\u300d\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u75db\u611f\u3057\u305f\u3002 \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u75db\u70c8\u306a\u5931\u6557\u306e\u6559\u8a13\u304b\u3089\u751f\u307e\u308c\u305f\u3001\u4e8b\u696d\u6210\u529f\u306e\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u65b9\u6cd5\u8ad6\u306a\u306e\u3067\u3042\u308b\u3002 \u63a2\u7d22\u306a\u304f\u3057\u3066\u3001\u5b9f\u884c\u306a\u3057 \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u300c\u9867\u5ba2\u767a\u898b\u300d\u300c\u9867\u5ba2\u5b9f\u8a3c\u300d\u300c\u9867\u5ba2\u5275\u9020\u300d\u300c\u7d44\u7e54\u69cb\u7bc9\u300d\u3068\u3044\u30464\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u308b\u3002  \u6700\u521d\u306e2\u3064\uff08\u9867\u5ba2\u767a\u898b\u3001\u9867\u5ba2\u5b9f\u8a3c\uff09\u3092\u300c\u63a2\u7d22\uff08Search\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3001\u5f8c\u306e2\u3064\uff08\u9867\u5ba2\u5275\u9020\u3001\u7d44\u7e54\u69cb\u7bc9\uff09\u3092\u300c\u5b9f\u884c\uff08Execution\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3068\u547c\u3073\u3001\u4e21\u8005\u3092\u660e\u78ba\u306b\u533a\u5225\u3057\u305f\u70b9\u304c\u753b\u671f\u7684\u3067\u3042\u3063\u305f\u3002   \u9867\u5ba2\u767a\u898b (Customer Discovery): \u4e8b\u696d\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u4eee\u8aac\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001\u300c\u9867\u5ba2\u306f\u8ab0\u304b\u300d\u300c\u5f7c\u3089\u306e\u8ab2\u984c\u306f\u4f55\u304b\u300d\u3092\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u691c\u8a3c\u3059\u308b\u3002  \u9867\u5ba2\u5b9f\u8a3c (Customer Validation): \u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u88fd\u54c1\u306eMVP\uff08Minimum Viable Product\uff09\u3092\u63d0\u793a\u3057\u3001\u9867\u5ba2\u304c\u672c\u5f53\u306b\u5bfe\u4fa1\u3092\u6255\u3046\u610f\u601d\u304c\u3042\u308b\u304b\u3001\u3064\u307e\u308a\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u6210\u7acb\u3059\u308b\u304b\u3092\u691c\u8a3c\u3057\u3001\u518d\u73fe\u6027\u306e\u3042\u308b\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u3064\u3051\u51fa\u3059\u3002  \u9867\u5ba2\u5275\u9020 (Customer Creation): \u63a2\u7d22\u30d5\u30a7\u30fc\u30ba\u3067\u691c\u8a3c\u3055\u308c\u305f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u57fa\u3065\u304d\u3001\u672c\u683c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u3092\u884c\u3044\u3001\u9867\u5ba2\u9700\u8981\u3092\u5275\u51fa\u3057\u3001\u5e02\u5834\u3092\u62e1\u5927\u3055\u305b\u308b\u3002  \u7d44\u7e54\u69cb\u7bc9 (Company Building): \u4e8b\u696d\u306e\u6025\u6210\u9577\u306b\u5408\u308f\u305b\u3066\u3001\u5b66\u7fd2\u3068\u767a\u898b\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u7d44\u7e54\u304b\u3089\u3001\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u5b9f\u884c\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u7d44\u7e54\u3078\u3068\u5909\u9769\u3055\u305b\u308b\u3002  \u30d6\u30e9\u30f3\u30af\u306f\u3001\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u300c\u63a2\u7d22\u300d\u3092\u98db\u3070\u3057\u3066\u3044\u304d\u306a\u308a\u300c\u5b9f\u884c\u300d\u30d5\u30a7\u30fc\u30ba\u306b\u5165\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u5931\u6557\u306e\u4e3b\u56e0\u3060\u3068\u6307\u6458\u3057\u305f\u3002 \u4eee\u8aac\u691c\u8a3c\u306e\u7f85\u91dd\u76e4\u3068\u3057\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9 \u3053\u306e\u30e2\u30c7\u30eb\u3092\u30d7\u30ed\u30c0\u30af\u30c8\u958b\u767a\u306e\u521d\u671f\u6bb5\u968e\u3067\u6d3b\u7528\u3059\u308b\u969b\u3001\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308b\u306e\u304c\u300c\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9\u300d\u3084\u300c\u30ea\u30fc\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9\u300d\u3067\u3042\u308b\u3002  \u307e\u305a\u3001\u30c1\u30fc\u30e0\u304c\u6301\u3064\u4e8b\u696d\u30a2\u30a4\u30c7\u30a2\u3092\u30ad\u30e3\u30f3\u30d0\u30b9\u4e0a\u306e9\u3064\u306e\u30d6\u30ed\u30c3\u30af\uff08\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u4fa1\u5024\u63d0\u6848\u3001\u30c1\u30e3\u30cd\u30eb\u306a\u3069\uff09\u306b\u4eee\u8aac\u3068\u3057\u3066\u66f8\u304d\u51fa\u3059\u3002 \u3053\u306e\u30ad\u30e3\u30f3\u30d0\u30b9\u306f\u3001\u691c\u8a3c\u3059\u3079\u304d\u4eee\u8aac\u306e\u5168\u4f53\u50cf\u3092\u53ef\u8996\u5316\u3059\u308b\u5730\u56f3\u306e\u5f79\u5272\u3092\u679c\u305f\u3059\u3002  \u6b21\u306b\u3001\u300c\u9867\u5ba2\u767a\u898b\u300d\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u3057\u3066\u3001\u6700\u3082\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u4eee\u8aac\uff08\u4f8b\uff1a\u300c\u3053\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u3053\u306e\u8ab2\u984c\u306b\u672c\u5f53\u306b\u304a\u91d1\u3092\u6255\u3046\u306e\u304b\uff1f\u300d\uff09\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u8a08\u753b\u3092\u7acb\u3066\u308b\u3002\u305d\u3057\u3066\u3001\u5b9f\u969b\u306b\u30aa\u30d5\u30a3\u30b9\u3092\u51fa\u3066\u9867\u5ba2\u306b\u4f1a\u3044\u306b\u884c\u304d\u3001\u4eee\u8aac\u3092\u3076\u3064\u3051\u3001\u751f\u3005\u3057\u3044\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3002 \u3053\u306e\u30b5\u30a4\u30af\u30eb\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30d0\u30b9\u4e0a\u306e\u4eee\u8aac\u306f\u3001\u673a\u4e0a\u306e\u7a7a\u8ad6\u304b\u3089\u3001\u691c\u8a3c\u3055\u308c\u305f\u4e8b\u5b9f\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u304f\u306e\u3067\u3042\u308b\u3002 \u98df\u6599\u54c1\u914d\u9054\u30b5\u30fc\u30d3\u30b9\u306e\u30d4\u30dc\u30c3\u30c8 \u30aa\u30f3\u30e9\u30a4\u30f3\u98df\u6599\u54c1\u914d\u9054\u30b5\u30fc\u30d3\u30b9\u306e\u5148\u99c6\u3051\u3067\u3042\u308bWebvan\u306f\u3001\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u3092\u7121\u8996\u3057\u305f\u5178\u578b\u7684\u306a\u5931\u6557\u4f8b\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u4e00\u65b9\u3001\u305d\u306e\u6559\u8a13\u304b\u3089\u5b66\u3093\u3060\u6210\u529f\u4e8b\u4f8b\u3082\u5b58\u5728\u3059\u308b\u3002  \u4f8b\u3048\u3070\u3001\u3042\u308b\u98df\u6599\u54c1\u914d\u9054\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306f\u3001\u5f53\u521d\u300c\u591a\u5fd9\u306a\u5171\u50cd\u304d\u4e16\u5e2f\u300d\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u4eee\u5b9a\u3057\u305f\u3002 \u3057\u304b\u3057\u3001\u300c\u9867\u5ba2\u767a\u898b\u300d\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u91cd\u306d\u308b\u4e2d\u3067\u3001\u5f7c\u3089\u304c\u672c\u5f53\u306b\u89e3\u6c7a\u3059\u3079\u304d\u8ab2\u984c\u306f\u5358\u306a\u308b\u6642\u9593\u306e\u7bc0\u7d04\u3067\u306f\u306a\u304f\u3001\u300c\u5065\u5eb7\u7684\u3067\u8cea\u306e\u826f\u3044\u98df\u6750\u3092\u3001\u4fe1\u983c\u3067\u304d\u308b\u4f9b\u7d66\u5143\u304b\u3089\u624b\u306b\u5165\u308c\u305f\u3044\u300d\u3068\u3044\u3046\u3001\u3088\u308a\u6df1\u3044\u30cb\u30fc\u30ba\u306b\u3042\u308b\u3053\u3068\u3092\u767a\u898b\u3057\u305f\u3002  \u3055\u3089\u306b\u3001\u300c\u9867\u5ba2\u5b9f\u8a3c\u300d\u306e\u6bb5\u968e\u3067\u30b7\u30f3\u30d7\u30eb\u306a\u6ce8\u6587\u30b5\u30a4\u30c8\u3092\u30c6\u30b9\u30c8\u3057\u305f\u3068\u3053\u308d\u3001\u5f53\u521d\u60f3\u5b9a\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u300c\u9ad8\u9f62\u8005\u5c64\u300d\u3084\u300c\u5730\u65b9\u5728\u4f4f\u8005\u300d\u304b\u3089\u306e\u5f37\u3044\u53cd\u5fdc\u3092\u5f97\u305f\u3002  \u3053\u306e\u5b66\u7fd2\u306b\u57fa\u3065\u304d\u3001\u540c\u793e\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u63d0\u4f9b\u4fa1\u5024\u3092\u30d4\u30dc\u30c3\u30c8\uff08\u65b9\u5411\u8ee2\u63db\uff09\u3057\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u98df\u6750\u3084\u5730\u7523\u54c1\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3078\u3068\u6226\u7565\u3092\u4fee\u6b63\u3057\u305f\u3002 \u3082\u3057\u521d\u671f\u4eee\u8aac\u306e\u307e\u307e\u5927\u898f\u6a21\u306a\u30a4\u30f3\u30d5\u30e9\u6295\u8cc7\uff08\u5b9f\u884c\uff09\u306b\u9032\u3093\u3067\u3044\u308c\u3070\u3001Webvan\u3068\u540c\u3058\u904b\u547d\u3092\u8fbf\u3063\u3066\u3044\u305f\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u5f97\u305f\u300c\u5b66\u3073\u300d\u304c\u3001\u4e8b\u696d\u3092\u6b63\u3057\u3044\u6210\u529f\u306e\u9053\u7b4b\u3078\u3068\u5c0e\u3044\u305f\u306e\u3067\u3042\u308b\u3002 \u95a2\u9023\u7528\u8a9e   \u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7 (Lean Startup)  MVP (Minimum Viable Product)  \u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a3\u30c3\u30c8 (PMF)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/customer-development-model\/\" \/>\n<meta property=\"og:site_name\" content=\"UX TIMES\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/01\/customer-development-model.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/customer-development-model\\\/\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/customer-development-model\\\/\",\"name\":\"\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb | UX 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\u3053\u308c\u306f\u3001\u58ee\u5927\u306a\u88fd\u54c1\u958b\u767a\u306b\u7740\u624b\u3059\u308b\u524d\u306b\u3001\u305d\u306e\u88fd\u54c1\u3092\u71b1\u671b\u3059\u308b\u9867\u5ba2\u304c\u672c\u5f53\u306b\u5b58\u5728\u3059\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u3001\u305d\u306e\u4e8b\u696d\u304c\u7d99\u7d9a\u7684\u306b\u6210\u9577\u53ef\u80fd\u304b\u3068\u3044\u3046\u6839\u672c\u7684\u306a\u554f\u3044\u306b\u3001\u79d1\u5b66\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u7b54\u3048\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u3002 \u3053\u306e\u30e2\u30c7\u30eb\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001\u4f5c\u308a\u624b\u306e\u601d\u3044\u8fbc\u307f\u3084\u4eee\u5b9a\u306b\u57fa\u3065\u3044\u305f\u88fd\u54c1\u958b\u767a\u304c\u3082\u305f\u3089\u3059\u81f4\u547d\u7684\u306a\u30ea\u30b9\u30af\u3092\u3001\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002 \u30aa\u30d5\u30a3\u30b9\u304b\u3089\u51fa\u3066\u3001\u9867\u5ba2\u306e\u771f\u5b9f\u3092\u63a2\u6c42\u3059\u308b \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306e\u6838\u5fc3\u306f\u3001\u300c\u88fd\u54c1\u958b\u767a\u30e2\u30c7\u30eb\uff08Product Development Model\uff09\u300d\u3068\u306e\u5bfe\u6bd4\u3067\u7406\u89e3\u3067\u304d\u308b\u3002 \u5f93\u6765\u306e\u88fd\u54c1\u958b\u767a\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30a2\u30a4\u30c7\u30a2\u3001\u958b\u767a\u3001\u30c6\u30b9\u30c8\u3001\u5e02\u5834\u6295\u5165\u3068\u3044\u3046\u76f4\u7dda\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u305f\u3069\u308b\u304c\u3001\u3053\u308c\u306f\u9867\u5ba2\u306e\u5b58\u5728\u3068\u30cb\u30fc\u30ba\u304c\u300c\u65e2\u77e5\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u524d\u63d0\u306b\u7acb\u3063\u3066\u3044\u308b\u3002 \u3057\u304b\u3057\u3001\u65b0\u898f\u4e8b\u696d\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u524d\u63d0\u304c\u6b63\u3057\u3044\u3053\u3068\u306f\u7a00\u3067\u3042\u308b\u3002\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u524d\u63d0\u3092\u8986\u3057\u3001\u300c\u9867\u5ba2\u3068\u5e02\u5834\u306f\u672a\u77e5\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u73fe\u5b9f\u304b\u3089\u51fa\u767a\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u300c\u30aa\u30d5\u30a3\u30b9\u304b\u3089\u51fa\u3066\u9867\u5ba2\u306b\u4f1a\u3048\uff08Get out of the building\uff09\u300d\u3068\u3044\u3046\u30de\u30f3\u30c8\u30e9\u306e\u3082\u3068\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3001\u884c\u52d5\u3001\u305d\u3057\u3066\u771f\u306e\u30cb\u30fc\u30ba\u3092\u76f4\u63a5\u89b3\u5bdf\u3057\u3001\u5b66\u7fd2\u3059\u308b\u3053\u3068\u3092\u6700\u512a\u5148\u4e8b\u9805\u3068\u4f4d\u7f6e\u3065\u3051\u308b\u3002 \u8a9e\u6e90\u30fb\u63d0\u5531\u8005 \u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u9023\u7d9a\u8d77\u696d\u5bb6\u3067\u3042\u308a\u3001\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u3084\u30b3\u30ed\u30f3\u30d3\u30a2\u5927\u5b66\u306a\u3069\u3067\u6559\u97ad\u3092\u3068\u308b\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30d6\u30e9\u30f3\u30af\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u3002 \u5f7c\u306f2005\u5e74\u306e\u8457\u66f8\u300eThe Four Steps to the Epiphany\u300f\uff08\u90a6\u984c\uff1a\u30a2\u30f3\u30c8\u30ec\u30d7\u30ec\u30ca\u30fc\u306e\u6559\u79d1\u66f8\uff09\u3067\u305d\u306e\u7406\u8ad6\u3092\u4f53\u7cfb\u5316\u3057\u305f\u3002 \u63d0\u5531\u306e\u80cc\u666f\u306b\u306f\u30012000\u5e74\u524d\u5f8c\u306e\u30c9\u30c3\u30c8\u30b3\u30e0\u30d0\u30d6\u30eb\u5d29\u58ca\u304c\u3042\u308b\u3002\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u512a\u308c\u305f\u6280\u8853\u3092\u6301\u3061\u306a\u304c\u3089\u3082\u3001\u9867\u5ba2\u4e0d\u5728\u306e\u307e\u307e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u958b\u767a\u3057\u3001\u5e02\u5834\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u305a\u6d88\u3048\u3066\u3044\u3063\u305f\u73fe\u5b9f\u3092\u76ee\u306e\u5f53\u305f\u308a\u306b\u3057\u3001\u30d6\u30e9\u30f3\u30af\u306f\u300c\u4f5c\u308b\u524d\u306b\u3001\u307e\u305a\u5b66\u3076\u300d\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u75db\u611f\u3057\u305f\u3002 \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u75db\u70c8\u306a\u5931\u6557\u306e\u6559\u8a13\u304b\u3089\u751f\u307e\u308c\u305f\u3001\u4e8b\u696d\u6210\u529f\u306e\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u65b9\u6cd5\u8ad6\u306a\u306e\u3067\u3042\u308b\u3002 \u63a2\u7d22\u306a\u304f\u3057\u3066\u3001\u5b9f\u884c\u306a\u3057 \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u300c\u9867\u5ba2\u767a\u898b\u300d\u300c\u9867\u5ba2\u5b9f\u8a3c\u300d\u300c\u9867\u5ba2\u5275\u9020\u300d\u300c\u7d44\u7e54\u69cb\u7bc9\u300d\u3068\u3044\u30464\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u308b\u3002 \u6700\u521d\u306e2\u3064\uff08\u9867\u5ba2\u767a\u898b\u3001\u9867\u5ba2\u5b9f\u8a3c\uff09\u3092\u300c\u63a2\u7d22\uff08Search\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3001\u5f8c\u306e2\u3064\uff08\u9867\u5ba2\u5275\u9020\u3001\u7d44\u7e54\u69cb\u7bc9\uff09\u3092\u300c\u5b9f\u884c\uff08Execution\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3068\u547c\u3073\u3001\u4e21\u8005\u3092\u660e\u78ba\u306b\u533a\u5225\u3057\u305f\u70b9\u304c\u753b\u671f\u7684\u3067\u3042\u3063\u305f\u3002 \u9867\u5ba2\u767a\u898b (Customer Discovery): \u4e8b\u696d\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u4eee\u8aac\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001\u300c\u9867\u5ba2\u306f\u8ab0\u304b\u300d\u300c\u5f7c\u3089\u306e\u8ab2\u984c\u306f\u4f55\u304b\u300d\u3092\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u691c\u8a3c\u3059\u308b\u3002 \u9867\u5ba2\u5b9f\u8a3c (Customer Validation): \u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u88fd\u54c1\u306eMVP\uff08Minimum Viable 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TIMES","description":"\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u3068\u306f\u3001\u300c\u4f55\u3092\u958b\u767a\u3059\u3079\u304d\u304b\u300d\u3068\u3044\u3046\u7b54\u3048\u3092\u793e\u5185\u3067\u63a2\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u793e\u5916\u3001\u3059\u306a\u308f\u3061\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u767a\u898b\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u4f53\u7cfb\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002  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\u30aa\u30d5\u30a3\u30b9\u304b\u3089\u51fa\u3066\u3001\u9867\u5ba2\u306e\u771f\u5b9f\u3092\u63a2\u6c42\u3059\u308b \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306e\u6838\u5fc3\u306f\u3001\u300c\u88fd\u54c1\u958b\u767a\u30e2\u30c7\u30eb\uff08Product Development Model\uff09\u300d\u3068\u306e\u5bfe\u6bd4\u3067\u7406\u89e3\u3067\u304d\u308b\u3002 \u5f93\u6765\u306e\u88fd\u54c1\u958b\u767a\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30a2\u30a4\u30c7\u30a2\u3001\u958b\u767a\u3001\u30c6\u30b9\u30c8\u3001\u5e02\u5834\u6295\u5165\u3068\u3044\u3046\u76f4\u7dda\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u305f\u3069\u308b\u304c\u3001\u3053\u308c\u306f\u9867\u5ba2\u306e\u5b58\u5728\u3068\u30cb\u30fc\u30ba\u304c\u300c\u65e2\u77e5\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u524d\u63d0\u306b\u7acb\u3063\u3066\u3044\u308b\u3002  \u3057\u304b\u3057\u3001\u65b0\u898f\u4e8b\u696d\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u524d\u63d0\u304c\u6b63\u3057\u3044\u3053\u3068\u306f\u7a00\u3067\u3042\u308b\u3002\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u524d\u63d0\u3092\u8986\u3057\u3001\u300c\u9867\u5ba2\u3068\u5e02\u5834\u306f\u672a\u77e5\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u73fe\u5b9f\u304b\u3089\u51fa\u767a\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u300c\u30aa\u30d5\u30a3\u30b9\u304b\u3089\u51fa\u3066\u9867\u5ba2\u306b\u4f1a\u3048\uff08Get out of the building\uff09\u300d\u3068\u3044\u3046\u30de\u30f3\u30c8\u30e9\u306e\u3082\u3068\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3001\u884c\u52d5\u3001\u305d\u3057\u3066\u771f\u306e\u30cb\u30fc\u30ba\u3092\u76f4\u63a5\u89b3\u5bdf\u3057\u3001\u5b66\u7fd2\u3059\u308b\u3053\u3068\u3092\u6700\u512a\u5148\u4e8b\u9805\u3068\u4f4d\u7f6e\u3065\u3051\u308b\u3002 \u8a9e\u6e90\u30fb\u63d0\u5531\u8005   \u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u9023\u7d9a\u8d77\u696d\u5bb6\u3067\u3042\u308a\u3001\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u3084\u30b3\u30ed\u30f3\u30d3\u30a2\u5927\u5b66\u306a\u3069\u3067\u6559\u97ad\u3092\u3068\u308b\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30d6\u30e9\u30f3\u30af\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u3002  \u5f7c\u306f2005\u5e74\u306e\u8457\u66f8\u300eThe Four Steps to the Epiphany\u300f\uff08\u90a6\u984c\uff1a\u30a2\u30f3\u30c8\u30ec\u30d7\u30ec\u30ca\u30fc\u306e\u6559\u79d1\u66f8\uff09\u3067\u305d\u306e\u7406\u8ad6\u3092\u4f53\u7cfb\u5316\u3057\u305f\u3002 \u63d0\u5531\u306e\u80cc\u666f\u306b\u306f\u30012000\u5e74\u524d\u5f8c\u306e\u30c9\u30c3\u30c8\u30b3\u30e0\u30d0\u30d6\u30eb\u5d29\u58ca\u304c\u3042\u308b\u3002\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u512a\u308c\u305f\u6280\u8853\u3092\u6301\u3061\u306a\u304c\u3089\u3082\u3001\u9867\u5ba2\u4e0d\u5728\u306e\u307e\u307e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u958b\u767a\u3057\u3001\u5e02\u5834\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u305a\u6d88\u3048\u3066\u3044\u3063\u305f\u73fe\u5b9f\u3092\u76ee\u306e\u5f53\u305f\u308a\u306b\u3057\u3001\u30d6\u30e9\u30f3\u30af\u306f\u300c\u4f5c\u308b\u524d\u306b\u3001\u307e\u305a\u5b66\u3076\u300d\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u75db\u611f\u3057\u305f\u3002 \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u75db\u70c8\u306a\u5931\u6557\u306e\u6559\u8a13\u304b\u3089\u751f\u307e\u308c\u305f\u3001\u4e8b\u696d\u6210\u529f\u306e\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u65b9\u6cd5\u8ad6\u306a\u306e\u3067\u3042\u308b\u3002 \u63a2\u7d22\u306a\u304f\u3057\u3066\u3001\u5b9f\u884c\u306a\u3057 \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u300c\u9867\u5ba2\u767a\u898b\u300d\u300c\u9867\u5ba2\u5b9f\u8a3c\u300d\u300c\u9867\u5ba2\u5275\u9020\u300d\u300c\u7d44\u7e54\u69cb\u7bc9\u300d\u3068\u3044\u30464\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u308b\u3002  \u6700\u521d\u306e2\u3064\uff08\u9867\u5ba2\u767a\u898b\u3001\u9867\u5ba2\u5b9f\u8a3c\uff09\u3092\u300c\u63a2\u7d22\uff08Search\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3001\u5f8c\u306e2\u3064\uff08\u9867\u5ba2\u5275\u9020\u3001\u7d44\u7e54\u69cb\u7bc9\uff09\u3092\u300c\u5b9f\u884c\uff08Execution\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3068\u547c\u3073\u3001\u4e21\u8005\u3092\u660e\u78ba\u306b\u533a\u5225\u3057\u305f\u70b9\u304c\u753b\u671f\u7684\u3067\u3042\u3063\u305f\u3002   \u9867\u5ba2\u767a\u898b (Customer Discovery): \u4e8b\u696d\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u4eee\u8aac\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001\u300c\u9867\u5ba2\u306f\u8ab0\u304b\u300d\u300c\u5f7c\u3089\u306e\u8ab2\u984c\u306f\u4f55\u304b\u300d\u3092\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u691c\u8a3c\u3059\u308b\u3002  \u9867\u5ba2\u5b9f\u8a3c (Customer Validation): \u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u88fd\u54c1\u306eMVP\uff08Minimum Viable Product\uff09\u3092\u63d0\u793a\u3057\u3001\u9867\u5ba2\u304c\u672c\u5f53\u306b\u5bfe\u4fa1\u3092\u6255\u3046\u610f\u601d\u304c\u3042\u308b\u304b\u3001\u3064\u307e\u308a\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u6210\u7acb\u3059\u308b\u304b\u3092\u691c\u8a3c\u3057\u3001\u518d\u73fe\u6027\u306e\u3042\u308b\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u3064\u3051\u51fa\u3059\u3002  \u9867\u5ba2\u5275\u9020 (Customer Creation): \u63a2\u7d22\u30d5\u30a7\u30fc\u30ba\u3067\u691c\u8a3c\u3055\u308c\u305f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u57fa\u3065\u304d\u3001\u672c\u683c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u3092\u884c\u3044\u3001\u9867\u5ba2\u9700\u8981\u3092\u5275\u51fa\u3057\u3001\u5e02\u5834\u3092\u62e1\u5927\u3055\u305b\u308b\u3002  \u7d44\u7e54\u69cb\u7bc9 (Company Building): \u4e8b\u696d\u306e\u6025\u6210\u9577\u306b\u5408\u308f\u305b\u3066\u3001\u5b66\u7fd2\u3068\u767a\u898b\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u7d44\u7e54\u304b\u3089\u3001\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u5b9f\u884c\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u7d44\u7e54\u3078\u3068\u5909\u9769\u3055\u305b\u308b\u3002  \u30d6\u30e9\u30f3\u30af\u306f\u3001\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u300c\u63a2\u7d22\u300d\u3092\u98db\u3070\u3057\u3066\u3044\u304d\u306a\u308a\u300c\u5b9f\u884c\u300d\u30d5\u30a7\u30fc\u30ba\u306b\u5165\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u5931\u6557\u306e\u4e3b\u56e0\u3060\u3068\u6307\u6458\u3057\u305f\u3002 \u4eee\u8aac\u691c\u8a3c\u306e\u7f85\u91dd\u76e4\u3068\u3057\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9 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\u6b21\u306b\u3001\u300c\u9867\u5ba2\u767a\u898b\u300d\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u3057\u3066\u3001\u6700\u3082\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u4eee\u8aac\uff08\u4f8b\uff1a\u300c\u3053\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u3053\u306e\u8ab2\u984c\u306b\u672c\u5f53\u306b\u304a\u91d1\u3092\u6255\u3046\u306e\u304b\uff1f\u300d\uff09\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u8a08\u753b\u3092\u7acb\u3066\u308b\u3002\u305d\u3057\u3066\u3001\u5b9f\u969b\u306b\u30aa\u30d5\u30a3\u30b9\u3092\u51fa\u3066\u9867\u5ba2\u306b\u4f1a\u3044\u306b\u884c\u304d\u3001\u4eee\u8aac\u3092\u3076\u3064\u3051\u3001\u751f\u3005\u3057\u3044\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3002 \u3053\u306e\u30b5\u30a4\u30af\u30eb\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30d0\u30b9\u4e0a\u306e\u4eee\u8aac\u306f\u3001\u673a\u4e0a\u306e\u7a7a\u8ad6\u304b\u3089\u3001\u691c\u8a3c\u3055\u308c\u305f\u4e8b\u5b9f\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u304f\u306e\u3067\u3042\u308b\u3002 \u98df\u6599\u54c1\u914d\u9054\u30b5\u30fc\u30d3\u30b9\u306e\u30d4\u30dc\u30c3\u30c8 \u30aa\u30f3\u30e9\u30a4\u30f3\u98df\u6599\u54c1\u914d\u9054\u30b5\u30fc\u30d3\u30b9\u306e\u5148\u99c6\u3051\u3067\u3042\u308bWebvan\u306f\u3001\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u3092\u7121\u8996\u3057\u305f\u5178\u578b\u7684\u306a\u5931\u6557\u4f8b\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u4e00\u65b9\u3001\u305d\u306e\u6559\u8a13\u304b\u3089\u5b66\u3093\u3060\u6210\u529f\u4e8b\u4f8b\u3082\u5b58\u5728\u3059\u308b\u3002  \u4f8b\u3048\u3070\u3001\u3042\u308b\u98df\u6599\u54c1\u914d\u9054\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306f\u3001\u5f53\u521d\u300c\u591a\u5fd9\u306a\u5171\u50cd\u304d\u4e16\u5e2f\u300d\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u4eee\u5b9a\u3057\u305f\u3002 \u3057\u304b\u3057\u3001\u300c\u9867\u5ba2\u767a\u898b\u300d\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u91cd\u306d\u308b\u4e2d\u3067\u3001\u5f7c\u3089\u304c\u672c\u5f53\u306b\u89e3\u6c7a\u3059\u3079\u304d\u8ab2\u984c\u306f\u5358\u306a\u308b\u6642\u9593\u306e\u7bc0\u7d04\u3067\u306f\u306a\u304f\u3001\u300c\u5065\u5eb7\u7684\u3067\u8cea\u306e\u826f\u3044\u98df\u6750\u3092\u3001\u4fe1\u983c\u3067\u304d\u308b\u4f9b\u7d66\u5143\u304b\u3089\u624b\u306b\u5165\u308c\u305f\u3044\u300d\u3068\u3044\u3046\u3001\u3088\u308a\u6df1\u3044\u30cb\u30fc\u30ba\u306b\u3042\u308b\u3053\u3068\u3092\u767a\u898b\u3057\u305f\u3002  \u3055\u3089\u306b\u3001\u300c\u9867\u5ba2\u5b9f\u8a3c\u300d\u306e\u6bb5\u968e\u3067\u30b7\u30f3\u30d7\u30eb\u306a\u6ce8\u6587\u30b5\u30a4\u30c8\u3092\u30c6\u30b9\u30c8\u3057\u305f\u3068\u3053\u308d\u3001\u5f53\u521d\u60f3\u5b9a\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u300c\u9ad8\u9f62\u8005\u5c64\u300d\u3084\u300c\u5730\u65b9\u5728\u4f4f\u8005\u300d\u304b\u3089\u306e\u5f37\u3044\u53cd\u5fdc\u3092\u5f97\u305f\u3002  \u3053\u306e\u5b66\u7fd2\u306b\u57fa\u3065\u304d\u3001\u540c\u793e\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u63d0\u4f9b\u4fa1\u5024\u3092\u30d4\u30dc\u30c3\u30c8\uff08\u65b9\u5411\u8ee2\u63db\uff09\u3057\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u98df\u6750\u3084\u5730\u7523\u54c1\u306b\u7279\u5316\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3078\u3068\u6226\u7565\u3092\u4fee\u6b63\u3057\u305f\u3002 \u3082\u3057\u521d\u671f\u4eee\u8aac\u306e\u307e\u307e\u5927\u898f\u6a21\u306a\u30a4\u30f3\u30d5\u30e9\u6295\u8cc7\uff08\u5b9f\u884c\uff09\u306b\u9032\u3093\u3067\u3044\u308c\u3070\u3001Webvan\u3068\u540c\u3058\u904b\u547d\u3092\u8fbf\u3063\u3066\u3044\u305f\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3002\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u5f97\u305f\u300c\u5b66\u3073\u300d\u304c\u3001\u4e8b\u696d\u3092\u6b63\u3057\u3044\u6210\u529f\u306e\u9053\u7b4b\u3078\u3068\u5c0e\u3044\u305f\u306e\u3067\u3042\u308b\u3002 \u95a2\u9023\u7528\u8a9e   \u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7 (Lean Startup)  MVP (Minimum Viable Product)  \u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30fc\u30b1\u30c3\u30c8\u30d5\u30a3\u30c3\u30c8 (PMF)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uxdaystokyo.com\/articles\/glossary\/customer-development-model\/","og_locale":"ja_JP","og_type":"article","og_title":"\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb | UX TIMES","og_description":"\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u3068\u306f\u3001\u300c\u4f55\u3092\u958b\u767a\u3059\u3079\u304d\u304b\u300d\u3068\u3044\u3046\u7b54\u3048\u3092\u793e\u5185\u3067\u63a2\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u793e\u5916\u3001\u3059\u306a\u308f\u3061\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u767a\u898b\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u4f53\u7cfb\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3042\u308b\u3002  \u3053\u308c\u306f\u3001\u58ee\u5927\u306a\u88fd\u54c1\u958b\u767a\u306b\u7740\u624b\u3059\u308b\u524d\u306b\u3001\u305d\u306e\u88fd\u54c1\u3092\u71b1\u671b\u3059\u308b\u9867\u5ba2\u304c\u672c\u5f53\u306b\u5b58\u5728\u3059\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u3001\u305d\u306e\u4e8b\u696d\u304c\u7d99\u7d9a\u7684\u306b\u6210\u9577\u53ef\u80fd\u304b\u3068\u3044\u3046\u6839\u672c\u7684\u306a\u554f\u3044\u306b\u3001\u79d1\u5b66\u7684\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u7b54\u3048\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3060\u3002 \u3053\u306e\u30e2\u30c7\u30eb\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001\u4f5c\u308a\u624b\u306e\u601d\u3044\u8fbc\u307f\u3084\u4eee\u5b9a\u306b\u57fa\u3065\u3044\u305f\u88fd\u54c1\u958b\u767a\u304c\u3082\u305f\u3089\u3059\u81f4\u547d\u7684\u306a\u30ea\u30b9\u30af\u3092\u3001\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002 \u30aa\u30d5\u30a3\u30b9\u304b\u3089\u51fa\u3066\u3001\u9867\u5ba2\u306e\u771f\u5b9f\u3092\u63a2\u6c42\u3059\u308b \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306e\u6838\u5fc3\u306f\u3001\u300c\u88fd\u54c1\u958b\u767a\u30e2\u30c7\u30eb\uff08Product Development Model\uff09\u300d\u3068\u306e\u5bfe\u6bd4\u3067\u7406\u89e3\u3067\u304d\u308b\u3002 \u5f93\u6765\u306e\u88fd\u54c1\u958b\u767a\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30a2\u30a4\u30c7\u30a2\u3001\u958b\u767a\u3001\u30c6\u30b9\u30c8\u3001\u5e02\u5834\u6295\u5165\u3068\u3044\u3046\u76f4\u7dda\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u305f\u3069\u308b\u304c\u3001\u3053\u308c\u306f\u9867\u5ba2\u306e\u5b58\u5728\u3068\u30cb\u30fc\u30ba\u304c\u300c\u65e2\u77e5\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u524d\u63d0\u306b\u7acb\u3063\u3066\u3044\u308b\u3002  \u3057\u304b\u3057\u3001\u65b0\u898f\u4e8b\u696d\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u524d\u63d0\u304c\u6b63\u3057\u3044\u3053\u3068\u306f\u7a00\u3067\u3042\u308b\u3002\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u524d\u63d0\u3092\u8986\u3057\u3001\u300c\u9867\u5ba2\u3068\u5e02\u5834\u306f\u672a\u77e5\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u73fe\u5b9f\u304b\u3089\u51fa\u767a\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u300c\u30aa\u30d5\u30a3\u30b9\u304b\u3089\u51fa\u3066\u9867\u5ba2\u306b\u4f1a\u3048\uff08Get out of the building\uff09\u300d\u3068\u3044\u3046\u30de\u30f3\u30c8\u30e9\u306e\u3082\u3068\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3001\u884c\u52d5\u3001\u305d\u3057\u3066\u771f\u306e\u30cb\u30fc\u30ba\u3092\u76f4\u63a5\u89b3\u5bdf\u3057\u3001\u5b66\u7fd2\u3059\u308b\u3053\u3068\u3092\u6700\u512a\u5148\u4e8b\u9805\u3068\u4f4d\u7f6e\u3065\u3051\u308b\u3002 \u8a9e\u6e90\u30fb\u63d0\u5531\u8005   \u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u9023\u7d9a\u8d77\u696d\u5bb6\u3067\u3042\u308a\u3001\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u3084\u30b3\u30ed\u30f3\u30d3\u30a2\u5927\u5b66\u306a\u3069\u3067\u6559\u97ad\u3092\u3068\u308b\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30d6\u30e9\u30f3\u30af\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u3002  \u5f7c\u306f2005\u5e74\u306e\u8457\u66f8\u300eThe Four Steps to the Epiphany\u300f\uff08\u90a6\u984c\uff1a\u30a2\u30f3\u30c8\u30ec\u30d7\u30ec\u30ca\u30fc\u306e\u6559\u79d1\u66f8\uff09\u3067\u305d\u306e\u7406\u8ad6\u3092\u4f53\u7cfb\u5316\u3057\u305f\u3002 \u63d0\u5531\u306e\u80cc\u666f\u306b\u306f\u30012000\u5e74\u524d\u5f8c\u306e\u30c9\u30c3\u30c8\u30b3\u30e0\u30d0\u30d6\u30eb\u5d29\u58ca\u304c\u3042\u308b\u3002\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u512a\u308c\u305f\u6280\u8853\u3092\u6301\u3061\u306a\u304c\u3089\u3082\u3001\u9867\u5ba2\u4e0d\u5728\u306e\u307e\u307e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u958b\u767a\u3057\u3001\u5e02\u5834\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u305a\u6d88\u3048\u3066\u3044\u3063\u305f\u73fe\u5b9f\u3092\u76ee\u306e\u5f53\u305f\u308a\u306b\u3057\u3001\u30d6\u30e9\u30f3\u30af\u306f\u300c\u4f5c\u308b\u524d\u306b\u3001\u307e\u305a\u5b66\u3076\u300d\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u75db\u611f\u3057\u305f\u3002 \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u75db\u70c8\u306a\u5931\u6557\u306e\u6559\u8a13\u304b\u3089\u751f\u307e\u308c\u305f\u3001\u4e8b\u696d\u6210\u529f\u306e\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u65b9\u6cd5\u8ad6\u306a\u306e\u3067\u3042\u308b\u3002 \u63a2\u7d22\u306a\u304f\u3057\u3066\u3001\u5b9f\u884c\u306a\u3057 \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u300c\u9867\u5ba2\u767a\u898b\u300d\u300c\u9867\u5ba2\u5b9f\u8a3c\u300d\u300c\u9867\u5ba2\u5275\u9020\u300d\u300c\u7d44\u7e54\u69cb\u7bc9\u300d\u3068\u3044\u30464\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u308b\u3002  \u6700\u521d\u306e2\u3064\uff08\u9867\u5ba2\u767a\u898b\u3001\u9867\u5ba2\u5b9f\u8a3c\uff09\u3092\u300c\u63a2\u7d22\uff08Search\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3001\u5f8c\u306e2\u3064\uff08\u9867\u5ba2\u5275\u9020\u3001\u7d44\u7e54\u69cb\u7bc9\uff09\u3092\u300c\u5b9f\u884c\uff08Execution\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3068\u547c\u3073\u3001\u4e21\u8005\u3092\u660e\u78ba\u306b\u533a\u5225\u3057\u305f\u70b9\u304c\u753b\u671f\u7684\u3067\u3042\u3063\u305f\u3002   \u9867\u5ba2\u767a\u898b (Customer Discovery): \u4e8b\u696d\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u4eee\u8aac\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001\u300c\u9867\u5ba2\u306f\u8ab0\u304b\u300d\u300c\u5f7c\u3089\u306e\u8ab2\u984c\u306f\u4f55\u304b\u300d\u3092\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u691c\u8a3c\u3059\u308b\u3002  \u9867\u5ba2\u5b9f\u8a3c (Customer Validation): \u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u88fd\u54c1\u306eMVP\uff08Minimum Viable Product\uff09\u3092\u63d0\u793a\u3057\u3001\u9867\u5ba2\u304c\u672c\u5f53\u306b\u5bfe\u4fa1\u3092\u6255\u3046\u610f\u601d\u304c\u3042\u308b\u304b\u3001\u3064\u307e\u308a\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u6210\u7acb\u3059\u308b\u304b\u3092\u691c\u8a3c\u3057\u3001\u518d\u73fe\u6027\u306e\u3042\u308b\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u3064\u3051\u51fa\u3059\u3002  \u9867\u5ba2\u5275\u9020 (Customer Creation): \u63a2\u7d22\u30d5\u30a7\u30fc\u30ba\u3067\u691c\u8a3c\u3055\u308c\u305f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u57fa\u3065\u304d\u3001\u672c\u683c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u3092\u884c\u3044\u3001\u9867\u5ba2\u9700\u8981\u3092\u5275\u51fa\u3057\u3001\u5e02\u5834\u3092\u62e1\u5927\u3055\u305b\u308b\u3002  \u7d44\u7e54\u69cb\u7bc9 (Company Building): \u4e8b\u696d\u306e\u6025\u6210\u9577\u306b\u5408\u308f\u305b\u3066\u3001\u5b66\u7fd2\u3068\u767a\u898b\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u7d44\u7e54\u304b\u3089\u3001\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u5b9f\u884c\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u7d44\u7e54\u3078\u3068\u5909\u9769\u3055\u305b\u308b\u3002  \u30d6\u30e9\u30f3\u30af\u306f\u3001\u591a\u304f\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u300c\u63a2\u7d22\u300d\u3092\u98db\u3070\u3057\u3066\u3044\u304d\u306a\u308a\u300c\u5b9f\u884c\u300d\u30d5\u30a7\u30fc\u30ba\u306b\u5165\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u5931\u6557\u306e\u4e3b\u56e0\u3060\u3068\u6307\u6458\u3057\u305f\u3002 \u4eee\u8aac\u691c\u8a3c\u306e\u7f85\u91dd\u76e4\u3068\u3057\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9 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\u3057\u304b\u3057\u3001\u65b0\u898f\u4e8b\u696d\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u524d\u63d0\u304c\u6b63\u3057\u3044\u3053\u3068\u306f\u7a00\u3067\u3042\u308b\u3002\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u524d\u63d0\u3092\u8986\u3057\u3001\u300c\u9867\u5ba2\u3068\u5e02\u5834\u306f\u672a\u77e5\u3067\u3042\u308b\u300d\u3068\u3044\u3046\u73fe\u5b9f\u304b\u3089\u51fa\u767a\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u300c\u30aa\u30d5\u30a3\u30b9\u304b\u3089\u51fa\u3066\u9867\u5ba2\u306b\u4f1a\u3048\uff08Get out of the building\uff09\u300d\u3068\u3044\u3046\u30de\u30f3\u30c8\u30e9\u306e\u3082\u3068\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3001\u884c\u52d5\u3001\u305d\u3057\u3066\u771f\u306e\u30cb\u30fc\u30ba\u3092\u76f4\u63a5\u89b3\u5bdf\u3057\u3001\u5b66\u7fd2\u3059\u308b\u3053\u3068\u3092\u6700\u512a\u5148\u4e8b\u9805\u3068\u4f4d\u7f6e\u3065\u3051\u308b\u3002 \u8a9e\u6e90\u30fb\u63d0\u5531\u8005 \u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u9023\u7d9a\u8d77\u696d\u5bb6\u3067\u3042\u308a\u3001\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66\u3084\u30b3\u30ed\u30f3\u30d3\u30a2\u5927\u5b66\u306a\u3069\u3067\u6559\u97ad\u3092\u3068\u308b\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30d6\u30e9\u30f3\u30af\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u3002 \u5f7c\u306f2005\u5e74\u306e\u8457\u66f8\u300eThe Four Steps to the Epiphany\u300f\uff08\u90a6\u984c\uff1a\u30a2\u30f3\u30c8\u30ec\u30d7\u30ec\u30ca\u30fc\u306e\u6559\u79d1\u66f8\uff09\u3067\u305d\u306e\u7406\u8ad6\u3092\u4f53\u7cfb\u5316\u3057\u305f\u3002 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\u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u3001\u3053\u306e\u75db\u70c8\u306a\u5931\u6557\u306e\u6559\u8a13\u304b\u3089\u751f\u307e\u308c\u305f\u3001\u4e8b\u696d\u6210\u529f\u306e\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u65b9\u6cd5\u8ad6\u306a\u306e\u3067\u3042\u308b\u3002 \u63a2\u7d22\u306a\u304f\u3057\u3066\u3001\u5b9f\u884c\u306a\u3057 \u9867\u5ba2\u958b\u767a\u30e2\u30c7\u30eb\u306f\u300c\u9867\u5ba2\u767a\u898b\u300d\u300c\u9867\u5ba2\u5b9f\u8a3c\u300d\u300c\u9867\u5ba2\u5275\u9020\u300d\u300c\u7d44\u7e54\u69cb\u7bc9\u300d\u3068\u3044\u30464\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u6210\u3055\u308c\u308b\u3002 \u6700\u521d\u306e2\u3064\uff08\u9867\u5ba2\u767a\u898b\u3001\u9867\u5ba2\u5b9f\u8a3c\uff09\u3092\u300c\u63a2\u7d22\uff08Search\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3001\u5f8c\u306e2\u3064\uff08\u9867\u5ba2\u5275\u9020\u3001\u7d44\u7e54\u69cb\u7bc9\uff09\u3092\u300c\u5b9f\u884c\uff08Execution\uff09\u300d\u30d5\u30a7\u30fc\u30ba\u3068\u547c\u3073\u3001\u4e21\u8005\u3092\u660e\u78ba\u306b\u533a\u5225\u3057\u305f\u70b9\u304c\u753b\u671f\u7684\u3067\u3042\u3063\u305f\u3002 \u9867\u5ba2\u767a\u898b (Customer Discovery): \u4e8b\u696d\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u4eee\u8aac\u306b\u843d\u3068\u3057\u8fbc\u307f\u3001\u300c\u9867\u5ba2\u306f\u8ab0\u304b\u300d\u300c\u5f7c\u3089\u306e\u8ab2\u984c\u306f\u4f55\u304b\u300d\u3092\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u3092\u901a\u3058\u3066\u691c\u8a3c\u3059\u308b\u3002 \u9867\u5ba2\u5b9f\u8a3c (Customer Validation): \u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u88fd\u54c1\u306eMVP\uff08Minimum Viable Product\uff09\u3092\u63d0\u793a\u3057\u3001\u9867\u5ba2\u304c\u672c\u5f53\u306b\u5bfe\u4fa1\u3092\u6255\u3046\u610f\u601d\u304c\u3042\u308b\u304b\u3001\u3064\u307e\u308a\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u6210\u7acb\u3059\u308b\u304b\u3092\u691c\u8a3c\u3057\u3001\u518d\u73fe\u6027\u306e\u3042\u308b\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u3092\u898b\u3064\u3051\u51fa\u3059\u3002 \u9867\u5ba2\u5275\u9020 (Customer Creation): \u63a2\u7d22\u30d5\u30a7\u30fc\u30ba\u3067\u691c\u8a3c\u3055\u308c\u305f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u57fa\u3065\u304d\u3001\u672c\u683c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u3092\u884c\u3044\u3001\u9867\u5ba2\u9700\u8981\u3092\u5275\u51fa\u3057\u3001\u5e02\u5834\u3092\u62e1\u5927\u3055\u305b\u308b\u3002 \u7d44\u7e54\u69cb\u7bc9 (Company Building): 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