{"id":37970,"date":"2026-03-02T16:06:33","date_gmt":"2026-03-02T07:06:33","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=37970"},"modified":"2026-03-02T16:06:33","modified_gmt":"2026-03-02T07:06:33","slug":"account-based-marketing","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/account-based-marketing\/","title":{"rendered":"\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30d9\u30fc\u30b9\u30c9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09"},"content":{"rendered":"<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30d9\u30fc\u30b9\u30c9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u3068\u306f\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u3092\u5bfe\u8c61\u3068\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u9ad8\u3044\u7279\u5b9a\u306e\u4f01\u696d\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u306b\u7684\u3092\u7d5e\u308a\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5c55\u958b\u3059\u308b\u6226\u7565\u3067\u3042\u308b\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u7126\u70b9\u3092\u300c\u91cf\u300d\u304b\u3089\u300c\u8cea\u300d\u3078\u3068\u8ee2\u63db\u3055\u305b\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u3082\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u4f01\u696d\u306b\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u9867\u5ba2\u3068\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3092\u76ee\u6307\u3059\u3002<\/p>\n<p><img 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1024px) 100vw, 1024px\" \/><\/p>\n<h2>\u9867\u5ba2\u306e\u8ab2\u984c\u89e3\u6c7a\u3092\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3067\u793a\u3059<\/h2>\n<p>ABM\u306e\u601d\u8003\u6cd5\u306f\u3001\u88fd\u54c1\u958b\u767a\u306e\u521d\u671f\u6bb5\u968e\u3067\u7279\u306b\u6709\u52b9\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u55b6\u696d\u90e8\u9580\u304c\u7279\u5b9a\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696dA\u793e\u304c\u300c\u793e\u5185\u627f\u8a8d\u30d7\u30ed\u30bb\u30b9\u306e\u7169\u96d1\u3055\u300d\u3068\u3044\u3046\u5177\u4f53\u7684\u306a\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u3068\u3059\u308b\u3002\u3053\u306e\u751f\u3005\u3057\u3044\u60c5\u5831\u306b\u57fa\u3065\u304d\u3001\u5358\u306b\u62bd\u8c61\u7684\u306a\u30da\u30eb\u30bd\u30ca\u306b\u5411\u3051\u305f\u6a5f\u80fd\u3067\u306f\u306a\u304f\u3001\u300cA\u793e\u306e\u62c5\u5f53\u8005\u304c\u6700\u77ed\u3067\u627f\u8a8d\u3092\u5f97\u3089\u308c\u308b\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u300d\u3068\u3044\u3063\u305f\u3001\u6975\u3081\u3066\u5177\u4f53\u7684\u306a\u5229\u7528\u30b7\u30fc\u30f3\u3092\u60f3\u5b9a\u3057\u305f\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3092\u8a2d\u8a08\u3059\u308b\u3002<\/p>\n<p>\u3053\u306e\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3092A\u793e\u3078\u306e\u63d0\u6848\u306b\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u673a\u4e0a\u306e\u7a7a\u8ad6\u3067\u306f\u306a\u3044\u73fe\u5b9f\u7684\u306a\u8ab2\u984c\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u63d0\u793a\u3067\u304d\u3001\u8aac\u5f97\u529b\u3092\u98db\u8e8d\u7684\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u3053\u308c\u306f\u3001\u9867\u5ba2\u306e\u771f\u306e\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u6349\u3048\u3001\u958b\u767a\u306e\u624b\u623b\u308a\u3092\u6e1b\u3089\u3059\u5f37\u529b\u306a\u624b\u6cd5\u3068\u306a\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li>\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u30ea\u30b9\u30c8<\/li>\n<li>Smarketing\uff08\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"jKzy36LqGL\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/funnel\/\">\u30d5\u30a1\u30cd\u30eb<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u30d5\u30a1\u30cd\u30eb&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/funnel\/embed\/#?secret=AiFWqIroKx#?secret=jKzy36LqGL\" data-secret=\"jKzy36LqGL\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7279\u5b9a\u306e\u91cd\u8981\u9867\u5ba2\u4f01\u696d\u306b\u96c6\u4e2d\u3059\u308b\u6226\u7565\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/p>\n","protected":false},"author":61,"featured_media":37978,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"account based 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