{"id":37970,"date":"2026-03-02T16:06:33","date_gmt":"2026-03-02T07:06:33","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=37970"},"modified":"2026-03-02T16:06:33","modified_gmt":"2026-03-02T07:06:33","slug":"account-based-marketing","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/account-based-marketing\/","title":{"rendered":"\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30d9\u30fc\u30b9\u30c9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09"},"content":{"rendered":"<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u30fb\u30d9\u30fc\u30b9\u30c9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u3068\u306f\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u3092\u5bfe\u8c61\u3068\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u9ad8\u3044\u7279\u5b9a\u306e\u4f01\u696d\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u306b\u7684\u3092\u7d5e\u308a\u3001\u6700\u9069\u5316\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5c55\u958b\u3059\u308b\u6226\u7565\u3067\u3042\u308b\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u7126\u70b9\u3092\u300c\u91cf\u300d\u304b\u3089\u300c\u8cea\u300d\u3078\u3068\u8ee2\u63db\u3055\u305b\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u3082\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u4f01\u696d\u306b\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u9867\u5ba2\u3068\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3092\u76ee\u6307\u3059\u3002<\/p>\n<p><img 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