{"id":38050,"date":"2026-03-08T16:55:38","date_gmt":"2026-03-08T07:55:38","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=38050"},"modified":"2026-03-13T09:11:52","modified_gmt":"2026-03-13T00:11:52","slug":"cpc","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/cpc\/","title":{"rendered":"CPC"},"content":{"rendered":"<p><ruby>CPC<rt>\u30b7\u30fc\u30d4\u30fc\u30b7\u30fc<\/rt><\/ruby>\uff08Cost Per Click\uff09\u3068\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u304c1\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u305f\u3073\u306b\u5e83\u544a\u4e3b\u304c\u652f\u6255\u3046\u8cbb\u7528\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u4e00\u822c\u306b\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3068\u3082\u547c\u3070\u308c\u308b\u3002<\/p>\n<p>\u3053\u306e\u6307\u6a19\u306f\u3001\u5358\u306a\u308b\u30b3\u30b9\u30c8\u8a08\u7b97\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u95a2\u5fc3\u3092\u793a\u3057\u305f\u304b\u3092\u793a\u3059\u76f4\u63a5\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u3068\u306a\u308b\u3002CPC\u306e\u5909\u52d5\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u305d\u306e\u3082\u306e\u3092\u898b\u3064\u3081\u76f4\u3059\u304d\u3063\u304b\u3051\u306b\u3082\u306a\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-4.jpg\" alt=\"\" width=\"1024\" height=\"559\" class=\"alignnone size-large wp-image-38062\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-4.jpg 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-4-300x164.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-4-768x419.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><strong>\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u30b3\u30b9\u30c8\u3067\u6e2c\u308b<\/strong><\/h2>\n<p>CPC\u306f\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u4e0a\u306b\u8868\u793a\u3055\u308c\u305f\u5e83\u544a\u304c\u30e6\u30fc\u30b6\u30fc\u306b1\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u3054\u3068\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308b\u3002\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u5358\u4f4d\u3068\u3057\u3066\u5e83\u304f\u7528\u3044\u3089\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u305f\u56de\u6570\u306b\u5fdc\u3058\u3066\u8cbb\u7528\u304c\u767a\u751f\u3059\u308bCPM\uff08Cost Per Mille\uff09\u30e2\u30c7\u30eb\u3068\u306f\u7570\u306a\u308a\u3001CPC\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u80fd\u52d5\u7684\u306b\u300c\u30af\u30ea\u30c3\u30af\u300d\u3068\u3044\u3046\u884c\u52d5\u3092\u8d77\u3053\u3057\u305f\u6642\u70b9\u3067\u306f\u3058\u3081\u3066\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u5e83\u544a\u306b\u5bfe\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u660e\u78ba\u306a\u8208\u5473\u3084\u95a2\u5fc3\u306e\u5ea6\u5408\u3044\u3092\u3001\u30b3\u30b9\u30c8\u3068\u3044\u3046\u5f62\u3067\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2><strong>\u8a9e\u6e90\u30fb\u63d0\u5531\u8005<\/strong><\/h2>\n<p>\u30af\u30ea\u30c3\u30af\u306b\u5bfe\u3057\u3066\u8ab2\u91d1\u3059\u308b\u3068\u3044\u3046CPC\u306e\u6982\u5ff5\u306f\u30011998\u5e74\u306b<ruby>Bill<rt>\u30d3\u30eb<\/rt><\/ruby> <ruby>Gross<rt>\u30b0\u30ed\u30b9<\/rt><\/ruby>\u6c0f\u304c\u8a2d\u7acb\u3057\u305fIdealab\u793e\u306e\u4e8b\u696d\u3001Goto.com\uff08\u5f8c\u306eOverture\uff09\u306b\u3088\u3063\u3066\u521d\u3081\u3066\u5546\u696d\u5316\u3055\u308c\u305f\u3002<\/p>\n<p>\u5f53\u6642\u306e\u5e83\u544a\u306f\u3001\u8868\u793a\u56de\u6570\u306b\u95a2\u308f\u3089\u305a\u4e00\u5b9a\u671f\u9593\u306e\u5e83\u544a\u67a0\u3092\u8cb7\u3044\u53d6\u308b\u30e2\u30c7\u30eb\u304c\u4e3b\u6d41\u3060\u3063\u305f\u3002\u3053\u308c\u306b\u5bfe\u3057\u3001\u5b9f\u969b\u306b\u8208\u5473\u3092\u6301\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30af\u30ea\u30c3\u30af\u3068\u3044\u3046\u660e\u78ba\u306a\u6210\u679c\u306b\u306e\u307f\u8cbb\u7528\u3092\u652f\u6255\u3044\u305f\u3044\u3068\u3044\u3046\u5e83\u544a\u4e3b\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3001\u691c\u7d22\u7d50\u679c\u306b\u9023\u52d5\u3057\u305f\u5e83\u544a\u67a0\u3092\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u5f62\u5f0f\u3067\u8ca9\u58f2\u3057\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5206\u3060\u3051\u3092\u652f\u6255\u3046\u300cPay-Per-Click\uff08PPC\uff09\u300d\u30e2\u30c7\u30eb\u3092\u8003\u6848\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u4ed5\u7d44\u307f\u306f\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5287\u7684\u306b\u6539\u5584\u3057\u3001\u5f8c\u306eGoogle\u5e83\u544a\u306a\u3069\u306b\u3082\u591a\u5927\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u904b\u7528\u578b\u5e83\u544a\u306e\u6a19\u6e96\u7684\u306a\u6307\u6a19\u3068\u3057\u3066\u4e16\u754c\u4e2d\u306b\u666e\u53ca\u3057\u305f\u3002<\/p>\n<figure class=\"wp-block-image aligncenter\">\n<p><div style=\"width: 345px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/wp-upload-1772541668251.jpg\" alt=\"\u30d3\u30eb\u30fb\u30b0\u30ed\u30b9\uff08\u51fa\u5178\uff1ahttps:\/\/dldnews.com\/wp-content\/uploads\/2023\/11\/Bill-Gross-600x600-1.jpg\uff09\" width=\"335\" height=\"335\" class=\"\" \/><p class=\"wp-caption-text\">\u30d3\u30eb\u30fb\u30b0\u30ed\u30b9\uff08\u51fa\u5178\uff1ahttps:\/\/dldnews.com\/wp-content\/uploads\/2023\/11\/Bill-Gross-600&#215;600-1.jpg\uff09<\/p><\/div><\/figure>\n<h2><strong>\u5e83\u544a\u54c1\u8cea\u304c\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6c7a\u3081\u308b<\/strong><\/h2>\n<p>CPC\u306f\u3001\u5e83\u544a\u4e3b\u304c\u8a2d\u5b9a\u3057\u305f\u91d1\u984d\u3060\u3051\u3067\u6c7a\u307e\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u591a\u304f\u306e\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u3001\u300c\u5e83\u544a\u30e9\u30f3\u30af\u300d\u3068\u3044\u3046\u7dcf\u5408\u30b9\u30b3\u30a2\u304c\u9ad8\u3051\u308c\u3070\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3092\u5b89\u304f\u8a2d\u5b9a\u3055\u308c\u308b\u3002<\/p>\n<p>\u54c1\u8cea\u30b9\u30b3\u30a2\u306f\u3001\u300c\u63a8\u5b9a\u30af\u30ea\u30c3\u30af\u7387\u300d\u300c\u5e83\u544a\u306e\u95a2\u9023\u6027\u300d\u300c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4f53\u9a13\u300d\u3068\u3044\u3063\u305f\u8907\u6570\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u601d\u308f\u305a\u30af\u30ea\u30c3\u30af\u3057\u305f\u304f\u306a\u308b\u9b45\u529b\u7684\u306a\u5e83\u544a\u6587\u3084\u3001\u30af\u30ea\u30c3\u30af\u3057\u305f\u5148\u3067\u671f\u5f85\u3092\u88cf\u5207\u3089\u306a\u3044\u5206\u304b\u308a\u3084\u3059\u3044\u30da\u30fc\u30b8\u3092\u7528\u610f\u3059\u308b\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u8a2d\u8a08\u304cCPC\u306e\u6700\u9069\u5316\u306b\u76f4\u7d50\u3059\u308b\u3002<\/p>\n<h3><strong>\u770b\u677f\u3092\u898b\u3066\u5e97\u306b\u5411\u304b\u3046\u306e\u304cCTR\u3001\u5e97\u3067\u6ce8\u6587\u3059\u308b\u306e\u304cCVR\u3001\u6ce8\u6587\u3057\u305f\u9867\u5ba2\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u304cCPC<\/strong><\/h3>\n<p>CTR\u3001CVR\u3001CPC\u306e\u95a2\u4fc2\u3092\u3001\u9053\u8def\u306b\u5efa\u3066\u3066\u3044\u308b\u300c\u770b\u677f\u300d\u3068\u300c\u304a\u5e97\u300d\u300c\u5e83\u544a\u8cbb\u300d\u3067\u4f8b\u3048\u3066\u307f\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3002\u9053\u8def\u306e\u770b\u677f\u3092\u898b\u3066\u304a\u5e97\u306b\u5411\u304b\u3046\u4eba\u304c\u591a\u3044\u307b\u3069\u3001\u770b\u677f\u306e\u8cbb\u7528\u306f\u9ad8\u304f\u306a\u308b\u3002\u3057\u304b\u3057\u3001\u304a\u5e97\u306b\u5411\u304b\u3063\u3066\u6ce8\u6587\u3059\u308b\u307e\u3067\u306b\u3001\u9053\u306b\u8ff7\u3063\u305f\u308a\u3001\u304a\u5e97\u304c\u6df7\u3093\u3067\u3044\u3066\u3001\u6ce8\u6587\u3057\u306a\u3044\u4eba\u304c\u5897\u3048\u308b\u3068\u3001\u5e83\u544a\u306b\u8cbb\u3084\u3057\u305f\u304a\u91d1\u304c\u7121\u99c4\u306b\u306a\u308a\u3001CPC\u304c\u9ad8\u304f\u306a\u3063\u3066\u3044\u304f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-16.png\" alt=\"\" width=\"1024\" height=\"559\" class=\"alignnone wp-image-38244 size-large\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-16.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-16-300x164.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/cpc-16-768x419.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>\u30c6\u30b9\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3057\u3066\u306e\u6d3b\u7528<\/h2>\n<p>CPC\u306f\u3001\u65b0\u3057\u3044\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u6a5f\u80fd\u306e\u300c\u4fa1\u5024\u4eee\u8aac\u300d\u3092\u3001\u672c\u683c\u7684\u306a\u958b\u767a\u306b\u7740\u624b\u3059\u308b\u524d\u306b\u4f4e\u30b3\u30b9\u30c8\u3067\u691c\u8a3c\u3059\u308b\u305f\u3081\u306e\u5e02\u5834\u8abf\u67fb\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3082\u5fdc\u7528\u3067\u304d\u308b\u3002<\/p>\n<p>\u3069\u306e\u4fa1\u5024\u63d0\u6848\u304c\u6700\u3082\u30e6\u30fc\u30b6\u30fc\u306b\u97ff\u304f\u306e\u304b\u3092\u3001\u5b9f\u969b\u306e\u5e02\u5834\u306e\u53cd\u5fdc\u304b\u3089\u30c7\u30fc\u30bf\u3068\u3057\u3066\u5f97\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002\u4f8b\u3048\u3070\u3001\u30bf\u30b9\u30af\u7ba1\u7406\u30c4\u30fc\u30eb\u306b3\u3064\u306e\u65b0\u6a5f\u80fd\u30a2\u30a4\u30c7\u30a2\uff08A: \u96c6\u4e2d\u30bf\u30a4\u30de\u30fc\u3001B: \u9032\u6357\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3001C: AI\u30bf\u30b9\u30af\u81ea\u52d5\u5316\uff09\u304c\u3042\u308a\u3001\u958b\u767a\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u304b\u306d\u3066\u3044\u308b\u3068\u3059\u308b\u3002\u305d\u308c\u305e\u308c\u306e\u6a5f\u80fd\u304c\u89e3\u6c7a\u3059\u308b\u8ab2\u984c\u3092\u7c21\u6f54\u306b\u8868\u73fe\u3057\u305f\u5e83\u544a\u3092\u8907\u6570\u30d1\u30bf\u30fc\u30f3\u4f5c\u6210\u3057\u3001\u5c11\u984d\u306e\u4e88\u7b97\u3067\u914d\u4fe1\u3057\u3066\u307f\u308b\u3002\u305d\u306e\u7d50\u679c\u3001A\u6848\u306e\u5e83\u544a\u306eCPC\u304c\u969b\u7acb\u3063\u3066\u4f4e\u304f\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u3051\u308c\u3070\u3001\u5e02\u5834\u306b\u306f\u305d\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u305f\u3044\u3068\u3044\u3046\u5f37\u3044\u9700\u8981\u304c\u5b58\u5728\u3059\u308b\u3068\u63a8\u6e2c\u3067\u304d\u308b\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001CPC\u3092\u6307\u6a19\u3068\u3057\u305f\u7c21\u6613\u7684\u306a\u30c6\u30b9\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u958b\u767a\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u4e0b\u3059\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li>PPC (Pay Per Click)<\/li>\n<li>CPM (Cost Per Mille)<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"MPgzARekDm\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cpa\/\">CPA<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;CPA&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cpa\/embed\/#?secret=2FBp7OsGFp#?secret=MPgzARekDm\" data-secret=\"MPgzARekDm\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"xbe4RlBcLd\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/click_through_rate\/\">\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff08CTR\uff09<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" 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