{"id":38052,"date":"2026-03-08T17:26:53","date_gmt":"2026-03-08T08:26:53","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=38052"},"modified":"2026-03-13T09:29:10","modified_gmt":"2026-03-13T00:29:10","slug":"roi","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/roi\/","title":{"rendered":"ROI"},"content":{"rendered":"<p><ruby>ROI<rt>\u30a2\u30fc\u30eb\u30aa\u30fc\u30a2\u30a4<\/rt><\/ruby>\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u306f\u3001\u6295\u4e0b\u3057\u305f\u8cc7\u672c\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u751f\u3093\u3060\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u8ca1\u52d9\u6307\u6a19\u3067\u3042\u308b\u3002 \u73fe\u4ee3\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3042\u3089\u3086\u308b\u4f01\u696d\u6d3b\u52d5\u304c\u300c\u6295\u8cc7\u300d\u3068\u898b\u306a\u3055\u308c\u308b\u304c\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u3069\u3053\u306b\u914d\u5206\u3059\u3079\u304d\u304b\u3068\u3044\u3046\u554f\u3044\u306b\u5bfe\u3057\u3001ROI\u306f\u5ba2\u89b3\u7684\u306a\u5224\u65ad\u57fa\u6e96\u3092\u4e0e\u3048\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u611f\u899a\u3084\u7d4c\u9a13\u5247\u3060\u3051\u306b\u983c\u3089\u306a\u3044\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u5408\u7406\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u3068\u306a\u308b\u3002 <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/roi-2-1024x559.png\" alt=\"\" width=\"1024\" height=\"559\" class=\"size-large wp-image-38204 aligncenter\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/roi-2-1024x559.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/roi-2-300x164.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/roi-2-768x419.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/roi-2.png 1408w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\r\n<h2><strong>\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5171\u901a\u306e\u7269\u5dee\u3057\u3067\u6e2c\u308b<\/strong><\/h2>\r\n<p>ROI\u306e\u672c\u8cea\u306f\u3001\u305d\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u8a08\u7b97\u5f0f\u306b\u96c6\u7d04\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\r\n\r\n<figure class=\"wp-block-table\">\r\n<table class=\"has-fixed-layout\">\r\n<tbody>\r\n<tr>\r\n<td><strong><code>ROI (%) = (\u5229\u76ca\u984d \u00f7 \u6295\u8cc7\u984d) \u00d7 100<\/code><\/strong><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>\u3053\u306e\u5f0f\u306f\u3001\u6295\u3058\u305f\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u30ea\u30bf\u30fc\u30f3\u304c\u3042\u3063\u305f\u304b\u3092\u5272\u5408\u3067\u793a\u3059\u3002\u300c\u6295\u8cc7\u984d\u300d\u306b\u306f\u4eba\u4ef6\u8cbb\u3084\u5e83\u544a\u8cbb\u306a\u3069\u65bd\u7b56\u306e\u5b9f\u884c\u306b\u304b\u304b\u3063\u305f\u5168\u30b3\u30b9\u30c8\u304c\u542b\u307e\u308c\u3001\u300c\u5229\u76ca\u984d\u300d\u306b\u306f\u58f2\u4e0a\u5897\u52a0\u3084\u30b3\u30b9\u30c8\u524a\u6e1b\u3068\u3044\u3063\u305f\u91d1\u92ad\u7684\u306a\u52b9\u679c\u304c\u542b\u307e\u308c\u308b\u3002 \u3053\u306e\u6307\u6a19\u306e\u6700\u5927\u306e\u4fa1\u5024\u306f\u3001\u6027\u8cea\u304c\u5168\u304f\u7570\u306a\u308b\u65bd\u7b56\u540c\u58eb\u3092\u6bd4\u8f03\u53ef\u80fd\u306b\u3059\u308b\u3053\u3068\u306b\u3042\u308b\u3002\u300c\u65b0\u6a5f\u80fd\u3092\u958b\u767a\u3059\u308b\u300d\u6295\u8cc7\u3068\u300c\u65e2\u5b58\u306e\u767b\u9332\u30d5\u30ed\u30fc\u3092\u6539\u5584\u3059\u308b\u300d\u6295\u8cc7\u3067\u306f\u76ee\u7684\u3082\u898f\u6a21\u3082\u9055\u3046\u304c\u3001\u305d\u308c\u305e\u308c\u306eROI\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u300c\u6295\u8cc7\u52b9\u7387\u306e\u826f\u3044\u300d\u9078\u629e\u80a2\u304b\u3092\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3067\u304d\u308b\u3002<\/p>\r\n<h2><strong>\u8a9e\u6e90\u30fb\u63d0\u5531\u8005<\/strong><\/h2>\r\n<p>ROI\u3068\u3044\u3046\u6982\u5ff5\u304c\u7d4c\u55b6\u7ba1\u7406\u624b\u6cd5\u3068\u3057\u3066\u4f53\u7cfb\u5316\u3055\u308c\u305f\u306e\u306f\u300120\u4e16\u7d00\u521d\u982d\u306e\u30a2\u30e1\u30ea\u30ab\u3001\u5de8\u5927\u5316\u5b66\u4f01\u696d\u30c7\u30e5\u30dd\u30f3\u793e\u306b\u9061\u308b\u3002 \u4e8b\u696d\u306e\u591a\u89d2\u5316\u3067\u7d44\u7e54\u304c\u5de8\u5927\u5316\u3057\u3001\u5404\u4e8b\u696d\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7d71\u4e00\u57fa\u6e96\u3067\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u306b\u8feb\u3089\u308c\u3066\u3044\u305f\u3002\u3053\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u3001\u540c\u793e\u306e\u8ca1\u52d9\u62c5\u5f53\u8005\u3067\u3042\u3063\u305f<ruby>Frank<rt>\u30d5\u30e9\u30f3\u30af<\/rt><\/ruby> <ruby>Donaldson<rt>\u30c9\u30ca\u30eb\u30c9\u30bd\u30f3<\/rt><\/ruby> <ruby>Brown<rt>\u30d6\u30e9\u30a6\u30f3<\/rt><\/ruby>\u304c1912\u5e74\u9803\u306b\u958b\u767a\u3057\u305f\u306e\u304c\u3001\u5f8c\u306b\u300c\u30c7\u30e5\u30dd\u30f3\u5206\u6790\u300d\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u8ca1\u52d9\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3067\u3042\u308b\u3002 \u5f7c\u306f\u4f01\u696d\u306e\u53ce\u76ca\u6027\u3092\u5358\u306a\u308b\u5229\u76ca\u984d\u3067\u306f\u306a\u304f\u3001\u8907\u6570\u306e\u6307\u6a19\u306b\u5206\u89e3\u3057\u3001\u8cc7\u672c\u3092\u3069\u308c\u3060\u3051\u52b9\u7387\u7684\u306b\u4f7f\u3063\u3066\u5229\u76ca\u3092\u751f\u3093\u3060\u304b\u3092\u53ef\u8996\u5316\u3057\u305f\u3002\u3053\u306e\u624b\u6cd5\u306f\u4e8b\u696d\u904b\u55b6\u306e\u5065\u5168\u6027\u3092\u6e2c\u308b\u5f37\u529b\u306a\u5206\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3001\u305d\u306e\u5f8c\u306e\u7d4c\u55b6\u5b66\u306b\u591a\u5927\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u3002<\/p>\r\n<figure class=\"wp-block-image aligncenter\">\r\n<div style=\"width: 250px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/wp-upload-1772541873277.jpg\" alt=\"\u30d5\u30e9\u30f3\u30af\u30fb\u30c9\u30ca\u30eb\u30c9\u30bd\u30f3\u30fb\u30d6\u30e9\u30a6\u30f3\uff08\u51fa\u5178\uff1ahttps:\/\/aaahq.org\/portals\/0\/images\/ahof\/2022%20inductees\/Brown.jpg\uff09\" width=\"240\" height=\"323\" class=\"\" \/><p class=\"wp-caption-text\">\u30d5\u30e9\u30f3\u30af\u30fb\u30c9\u30ca\u30eb\u30c9\u30bd\u30f3\u30fb\u30d6\u30e9\u30a6\u30f3\uff08\u51fa\u5178\uff1ahttps:\/\/aaahq.org\/portals\/0\/images\/ahof\/2022%20inductees\/Brown.jpg\uff09<\/p><\/div>\r\n<\/figure>\r\n<h2><strong>\u4e3b\u89b3\u3092\u6392\u3057\u3001\u5408\u7406\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3078<\/strong><\/h2>\r\n<p>ROI\u306f\u3001\u4e8b\u696d\u306b\u304a\u3051\u308b\u4e3b\u89b3\u7684\u306a\u5224\u65ad\u3092\u6e1b\u3089\u3057\u3001\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u4fc3\u3059\u305f\u3081\u306e\u5171\u901a\u8a00\u8a9e\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7d44\u7e54\u306f\u3088\u308a\u52b9\u7387\u7684\u306a\u8cc7\u6e90\u914d\u5206\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3002<\/p>\r\n<ul>\r\n<li><strong>\u5ba2\u89b3\u7684\u306a\u6bd4\u8f03\uff1a<\/strong>\u6027\u8cea\u306e\u7570\u306a\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u3042\u3063\u3066\u3082\u3001\u300c\u6295\u8cc7\u52b9\u7387\u300d\u3068\u3044\u3046\u5171\u901a\u306e\u5c3a\u5ea6\u3067\u512a\u52a3\u3092\u6bd4\u8f03\u3067\u304d\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u65bd\u7b56\u306b\u6ce8\u529b\u3059\u3079\u304d\u304b\u304c\u660e\u78ba\u306b\u306a\u308b\u3002<\/li>\r\n<li><strong>\u8cc7\u6e90\u914d\u5206\u306e\u6700\u9069\u5316<\/strong>\uff1a\u6700\u3082\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u30ea\u30bd\u30fc\u30b9\uff08\u4eba\u6750\u3001\u6642\u9593\u3001\u4e88\u7b97\uff09\u3092\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u4e8b\u696d\u5168\u4f53\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3002<\/li>\r\n<li><strong>\u5408\u610f\u5f62\u6210\u306e\u4fc3\u9032\uff1a<\/strong>\u300c\u5132\u304b\u308b\u304b\u3069\u3046\u304b\u300d\u3068\u3044\u3046\u660e\u78ba\u306a\u6307\u6a19\u306f\u3001\u95a2\u4fc2\u8005\u9593\u306e\u610f\u898b\u5bfe\u7acb\u3092\u907f\u3051\u3001\u5efa\u8a2d\u7684\u306a\u8b70\u8ad6\u3092\u4fc3\u3059\u3002\u58f0\u306e\u5927\u304d\u3055\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u304c\u5224\u65ad\u306e\u62e0\u308a\u6240\u3068\u306a\u308b\u3002<\/li>\r\n<\/ul>\r\n<h2><strong>\u306a\u305cROI\u306f\u610f\u601d\u6c7a\u5b9a\u306e\u5171\u901a\u8a00\u8a9e\u306b\u306a\u308b\u306e\u304b<\/strong><\/h2>\r\n<p>ROI\u306e\u672c\u8cea\u7684\u306a\u4fa1\u5024\u306f\u3001\u6027\u8cea\u304c\u5168\u304f\u7570\u306a\u308b\u65bd\u7b56\u540c\u58eb\u3092\u300c\u6295\u8cc7\u52b9\u7387\u300d\u3068\u3044\u3046\u4e00\u3064\u306e\u5c3a\u5ea6\u3067\u6bd4\u8f03\u3067\u304d\u308b\u70b9\u306b\u3042\u308b\u3002 \u958b\u767a\u30ea\u30bd\u30fc\u30b9\u306f\u5e38\u306b\u6709\u9650\u3067\u3042\u308a\u3001\u300c\u3053\u306e\u6a5f\u80fd\u3092\u4f5c\u308b\u304b\u3001\u3042\u306e\u753b\u9762\u3092\u6539\u5584\u3059\u308b\u304b\u300d\u3068\u3044\u3046\u5224\u65ad\u306f\u65e5\u5e38\u7684\u306b\u767a\u751f\u3059\u308b\u3002\u3053\u3046\u3057\u305f\u5834\u9762\u3067\u8b70\u8ad6\u306e\u6839\u62e0\u304c\u300c\u62c5\u5f53\u8005\u306e\u7d4c\u9a13\u300d\u3084\u300c\u58f0\u306e\u5927\u304d\u3055\u300d\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3068\u3001\u7d44\u7e54\u306e\u610f\u601d\u6c7a\u5b9a\u306f\u5c5e\u4eba\u7684\u306b\u306a\u308a\u3001\u518d\u73fe\u6027\u3092\u5931\u3046\u3002ROI\u306f\u305d\u306e\u5224\u65ad\u3092\u6570\u5024\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u8ab0\u3082\u304c\u53c2\u52a0\u3067\u304d\u308b\u5ba2\u89b3\u7684\u306a\u8b70\u8ad6\u306e\u571f\u53f0\u3092\u3064\u304f\u308b\u3002<\/p>\r\n<h2><strong>\u5b9f\u52d9\u3067\u306e\u6d3b\u7528\uff1a2\u3064\u306e\u5178\u578b\u7684\u306a\u5834\u9762<\/strong><\/h2>\r\n<h3><strong>\u30c7\u30b6\u30a4\u30f3\u6539\u5584\u6848\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051<\/strong><\/h3>\r\n<p>\u8907\u6570\u306e\u6539\u5584\u6848\u304c\u624b\u5143\u306b\u3042\u308b\u5834\u5408\u3001\u307e\u305a\u5404\u6848\u306e\u5b9f\u884c\u30b3\u30b9\u30c8\uff08\u30c7\u30b6\u30a4\u30ca\u30fc\u30fb\u30a8\u30f3\u30b8\u30cb\u30a2\u306e\u5de5\u6570\u3092\u4eba\u4ef6\u8cbb\u63db\u7b97\u3057\u305f\u7dcf\u8cbb\u7528\uff09\u3092\u898b\u7a4d\u3082\u308a\u3001\u6b21\u306bA\/B\u30c6\u30b9\u30c8\u306e\u7d50\u679c\u3084\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306b\u3088\u308b\u58f2\u4e0a\u5897\u3092\u4e88\u6e2c\u3059\u308b\u3002\u3053\u306e2\u3064\u306e\u6570\u5b57\u304b\u3089ROI\u3092\u7b97\u51fa\u3057\u4e26\u3079\u308b\u3068\u3001\u300c\u3069\u308c\u304b\u3089\u7740\u624b\u3059\u3079\u304d\u304b\u300d\u304c\u611f\u899a\u3067\u306f\u306a\u304f\u30c7\u30fc\u30bf\u3068\u3057\u3066\u793a\u305b\u308b\u3002<\/p>\r\n<h3><strong>\u65b0\u6a5f\u80fd\u958b\u767a\u306e\u662f\u975e\u5224\u65ad<\/strong><\/h3>\r\n<p>\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u8981\u671b\u306e\u591a\u3044\u6a5f\u80fd\u3067\u3042\u3063\u3066\u3082\u3001\u300c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u304b\u3089\u4f5c\u308b\u300d\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3060\u3002\u4f8b\u3048\u3070SaaS\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u300c\u5916\u90e8\u30c4\u30fc\u30eb\u9023\u643a\u300d\u306e\u8981\u671b\u304c\u3042\u308b\u5834\u5408\u3001\u305d\u306e\u6a5f\u80fd\u306b\u3088\u3063\u3066\u9632\u3052\u308b\u89e3\u7d04\u6570\u3092\u8a66\u7b97\u3057\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u3057\u3066\u5229\u76ca\u63db\u7b97\u3059\u308b\u3002\u305d\u306e\u91d1\u984d\u3068\u958b\u767a\u30b3\u30b9\u30c8\u3092\u6bd4\u3079\u3066ROI\u3092\u51fa\u3059\u3053\u3068\u3067\u3001\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3078\u306e\u7d44\u307f\u8fbc\u307f\u3092\u5b9a\u91cf\u7684\u306a\u6839\u62e0\u3092\u3082\u3063\u3066\u8b70\u8ad6\u3067\u304d\u308b\u3002<\/p>\r\n<h2><strong>\u95a2\u9023\u7528\u8a9e<\/strong><\/h2>\r\n<ul>\r\n<li>LTV (Life Time Value)<\/li>\r\n<li>\u30c7\u30e5\u30dd\u30f3\u5206\u6790<\/li>\r\n<\/ul>\r\n<p><blockquote class=\"wp-embedded-content\" data-secret=\"yzrjMnJ6kX\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/roas\/\">ROAS\uff08\u30ed\u30a2\u30b9\uff09<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;ROAS\uff08\u30ed\u30a2\u30b9\uff09&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/roas\/embed\/#?secret=DKQNvP13XT#?secret=yzrjMnJ6kX\" data-secret=\"yzrjMnJ6kX\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\r\n<p><blockquote class=\"wp-embedded-content\" data-secret=\"tOHCxZPfbL\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cac\/\">CAC<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;CAC&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cac\/embed\/#?secret=PNqCeK0rXs#?secret=tOHCxZPfbL\" data-secret=\"tOHCxZPfbL\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>\u6295\u8cc7\u3057\u305f\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u751f\u307f\u51fa\u3057\u305f\u304b\u3092\u793a\u3059\u6307\u6a19\u3002<\/p>\n","protected":false},"author":61,"featured_media":38189,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Return on 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