{"id":38228,"date":"2026-03-30T13:16:27","date_gmt":"2026-03-30T04:16:27","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=38228"},"modified":"2026-03-30T13:16:27","modified_gmt":"2026-03-30T04:16:27","slug":"mrr","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/mrr\/","title":{"rendered":"MRR"},"content":{"rendered":"<p><ruby>MRR<rt>\u30a8\u30e0\u30a2\u30fc\u30eb\u30a2\u30fc\u30eb<\/rt><\/ruby>\uff08Monthly Recurring Revenue\uff09\u306f\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u304a\u3044\u3066\u3001\u6bce\u6708\u6c7a\u307e\u3063\u3066\u5f97\u3089\u308c\u308b\u53ce\u76ca\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u4e00\u5ea6\u304d\u308a\u306e\u58f2\u4e0a\u3068\u306f\u7570\u306a\u308a\u3001\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u304b\u3089\u751f\u307e\u308c\u308b\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u306e\u6d41\u308c\u3092\u610f\u5473\u3059\u308b\u3002\u4e8b\u696d\u306e\u5065\u5168\u6027\u3084\u6210\u9577\u6027\u3092\u6b63\u78ba\u306b\u6e2c\u308b\u300c\u5065\u5eb7\u8a3a\u65ad\u300d\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u8ecc\u9053\u306b\u4e57\u3063\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306e\u7f85\u91dd\u76e4\u3068\u306a\u308b\u3002<\/p>\n<h2>\u4e8b\u696d\u306e\u5b89\u5b9a\u6027\u3092\u6e2c\u308b\u53ce\u76ca\u306e\u5065\u5eb7\u8a3a\u65ad<\/h2>\n<p>MRR\u306f\u3001\u65e5\u672c\u8a9e\u3067\u300c\u6708\u6b21\u7d4c\u5e38\u53ce\u76ca\u300d\u3068\u8a33\u3055\u308c\u308b\u3002\u3053\u308c\u306f\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6708\u984d\u8ab2\u91d1\u3067\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306a\u3001\u3044\u308f\u3086\u308b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u4e8b\u696d\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u6708\u306b\u5b89\u5b9a\u3057\u3066\u5f97\u3089\u308c\u308b\u3068\u4e88\u6e2c\u3055\u308c\u308b\u53ce\u76ca\u306e\u7dcf\u984d\u3067\u3042\u308b\u3002<\/p>\n<p>\u5f93\u6765\u306e\u300c\u58f2\u308a\u5207\u308a\u578b\u300d\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u58f2\u4e0a\u306f\u6708\u3054\u3068\u306b\u5927\u304d\u304f\u5909\u52d5\u3059\u308b\u3053\u3068\u304c\u73cd\u3057\u304f\u306a\u304b\u3063\u305f\u3002\u4e00\u65b9\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3067\u306f\u3001\u9867\u5ba2\u304c\u5951\u7d04\u3092\u7d99\u7d9a\u3059\u308b\u9650\u308a\u53ce\u76ca\u304c\u7a4d\u307f\u4e0a\u304c\u3063\u3066\u3044\u304f\u3002MRR\u306f\u3001\u3053\u306e\u5b89\u5b9a\u7684\u3067\u4e88\u6e2c\u53ef\u80fd\u306a\u53ce\u76ca\u306e\u6d41\u308c\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5358\u306a\u308b\u58f2\u4e0a\u9ad8\u3067\u306f\u898b\u3048\u306a\u3044\u4e8b\u696d\u306e\u57fa\u76e4\u306e\u5f37\u3055\u3084\u3001\u5c06\u6765\u306e\u6210\u9577\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/mrr-5.png\" alt=\"\" width=\"1024\" height=\"559\" class=\"size-large wp-image-38327 aligncenter\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/mrr-5.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/mrr-5-300x164.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/mrr-5-768x419.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>\u8a9e\u6e90\u30fb\u63d0\u5531\u8005<\/h2>\n<p>MRR\u3068\u3044\u3046\u6982\u5ff5\u304c\u5e83\u304f\u666e\u53ca\u3057\u305f\u306e\u306f\u30012000\u5e74\u4ee3\u521d\u982d\u306b<ruby>SaaS<rt>\u30b5\u30fc\u30b9<\/rt><\/ruby>\uff08Software as a Service\uff09\u3068\u3044\u3046\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u53f0\u982d\u3057\u305f\u3053\u3068\u3068\u6df1\u304f\u95a2\u4fc2\u3057\u3066\u3044\u308b\u3002\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u306a\u3069\u306e\u4f01\u696d\u304c\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u6708\u984d\u8ab2\u91d1\u3067\u63d0\u4f9b\u3057\u59cb\u3081\u308b\u3068\u3001\u5f93\u6765\u306e\u58f2\u4e0a\u6307\u6a19\u3067\u306f\u4e8b\u696d\u306e\u5b9f\u614b\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u3063\u305f\u3002<\/p>\n<p>MRR\u306e\u91cd\u8981\u6027\u3092\u4e16\u306b\u77e5\u3089\u3057\u3081\u305f\u306e\u306f\u3001\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u306e\u521d\u671f\u306e\u6210\u9577\u6226\u7565\u3092\u652f\u3048\u305f<ruby>Aaron<rt>\u30a2\u30fc\u30ed\u30f3<\/rt><\/ruby> <ruby>Ross<rt>\u30ed\u30b9<\/rt><\/ruby>\u306e\u529f\u7e3e\u304c\u5927\u304d\u3044\u3068\u3055\u308c\u308b\u3002\u5f7c\u306e\u8457\u66f8\u3067\u63d0\u5531\u3055\u308c\u305f\u300c\u4e88\u6e2c\u53ef\u80fd\u306a\u53ce\u76ca\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u306f\u3001\u6bce\u6708\u5b89\u5b9a\u3057\u3066\u7a4d\u307f\u4e0a\u304c\u308bMRR\u3092\u3044\u304b\u306b\u5897\u3084\u3059\u304b\u3068\u3044\u3046\u8996\u70b9\u3092\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u6210\u529f\u306e\u5171\u901a\u8a00\u8a9e\u3068\u3057\u3066\u5b9a\u7740\u3055\u305b\u305f\u3002<\/p>\n<figure class=\"wp-block-image aligncenter\">\n<p><div style=\"width: 268px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/wp-upload-1773062484155.jpg\" alt=\"\u30a2\u30fc\u30ed\u30f3\u30fb\u30ed\u30b9\uff08\u51fa\u5178\uff1ahttps:\/\/www.wsb.com\/wp-content\/uploads\/2022\/08\/Aaron-Ross-Speaker-HS-08082022-682x830.jpg?bust=90fed51bcc8f96baf0c88a7ed\uff09\" width=\"258\" height=\"314\" \/><p class=\"wp-caption-text\">\u30a2\u30fc\u30ed\u30f3\u30fb\u30ed\u30b9\uff08\u51fa\u5178\uff1ahttps:\/\/www.wsb.com\/wp-content\/uploads\/2022\/08\/Aaron-Ross-Speaker-HS-08082022-682&#215;830.jpg?bust=90fed51bcc8f96baf0c88a7ed\uff09<\/p><\/div><figcaption><\/figcaption><\/figure>\n<h2>\u53ce\u76ca\u306e\u5897\u6e1b\u8981\u56e0\u30924\u3064\u306b\u5206\u89e3\u3059\u308b<\/h2>\n<p>MRR\u306e\u771f\u4fa1\u306f\u3001\u305d\u306e\u6570\u5024\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\u3092\u5206\u89e3\u3057\u3001\u53ce\u76ca\u304c\u306a\u305c\u5897\u6e1b\u3057\u305f\u306e\u304b\u3092\u5206\u6790\u3067\u304d\u308b\u70b9\u306b\u3042\u308b\u3002\u4e8b\u696d\u306e\u6210\u9577\u306f\u3001\u5358\u306b\u65b0\u898f\u9867\u5ba2\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u3044\u304b\u306b\u6df1\u3081\u308b\u304b\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u3002MRR\u306e\u5909\u52d5\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u306b\u3088\u3063\u3066\u3082\u305f\u3089\u3055\u308c\u308b\u3002<\/p>\n<ul>\n<li><strong>\u65b0\u898fMRR\uff08New MRR\uff09<\/strong>: <strong>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97<\/strong>\u306b\u3088\u3063\u3066\u3001\u305d\u306e\u6708\u306b\u65b0\u305f\u306b\u8ffd\u52a0\u3055\u308c\u305f\u53ce\u76ca\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u306e\u6210\u679c\u3092\u76f4\u63a5\u7684\u306b\u793a\u3059\u3002<\/li>\n<li><strong>\u62e1\u5927MRR\uff08Expansion MRR\uff09<\/strong>: <strong>\u65e2\u5b58\u9867\u5ba2\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9<\/strong>\u306a\u3069\u306b\u3088\u3063\u3066\u5897\u52a0\u3057\u305f\u53ce\u76ca\u3002\u9867\u5ba2\u304c\u88fd\u54c1\u304b\u3089\u3088\u308a\u591a\u304f\u306e\u4fa1\u5024\u3092\u611f\u3058\u3001\u6e80\u8db3\u5ea6\u304c\u9ad8\u3044\u72b6\u614b\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3002<\/li>\n<li><strong>\u7e2e\u5c0fMRR\uff08Contraction MRR\uff09<\/strong>: <strong>\u65e2\u5b58\u9867\u5ba2\u306e\u30c0\u30a6\u30f3\u30b0\u30ec\u30fc\u30c9<\/strong>\u306a\u3069\u306b\u3088\u3063\u3066\u6e1b\u5c11\u3057\u305f\u53ce\u76ca\u3002\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u63d0\u4f9b\u4fa1\u5024\u306e\u9593\u306b\u30df\u30b9\u30de\u30c3\u30c1\u304c\u751f\u3058\u3066\u3044\u308b\u53ef\u80fd\u6027\u3092\u793a\u5506\u3059\u308b\u3002<\/li>\n<li><strong>\u89e3\u7d04MRR\uff08Churn MRR\uff09<\/strong>: <strong>\u9867\u5ba2\u306e\u30b5\u30fc\u30d3\u30b9\u89e3\u7d04<\/strong>\u306b\u3088\u3063\u3066\u5931\u308f\u308c\u305f\u53ce\u76ca\u3002\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6839\u672c\u7684\u306a\u554f\u984c\u3084\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u6b20\u9665\u3092\u793a\u3057\u3066\u3044\u308b\u5834\u5408\u304c\u591a\u3044\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u65b0\u898f\u7372\u5f97\u306b\u6ce8\u529b\u3059\u3079\u304d\u304b\u300d\u300c\u65e2\u5b58\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u5411\u4e0a\u3092\u512a\u5148\u3059\u3079\u304d\u304b\u300d\u3068\u3044\u3063\u305f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n<h2>\u9867\u5ba2\u306e\u6210\u529f\u4f53\u9a13\u3092\u53ce\u76ca\u62e1\u5927\u306b\u7e4b\u3052\u308b<\/h2>\n<p>MRR\u306e\u4e2d\u3067\u3082\u7279\u306b\u300c\u62e1\u5927MRR\u300d\u306f\u3001\u512a\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u306e\u8a2d\u8a08\u3092\u901a\u3058\u3066\u76f4\u63a5\u7684\u306b\u8ca2\u732e\u3067\u304d\u308b\u9818\u57df\u3067\u3042\u308b\u3002\u3053\u308c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4fa1\u5024\u3092\u5b9f\u611f\u3057\u3001\u81ea\u8eab\u306e\u76ee\u6a19\u3092\u9054\u6210\u3057\u3066\u3044\u304f\u904e\u7a0b\u3067\u3001\u81ea\u7136\u306a\u5f62\u3067\u4e0a\u4f4d\u30d7\u30e9\u30f3\u3084\u8ffd\u52a0\u6a5f\u80fd\u3078\u3068\u5c0e\u304f\u300c\u30a2\u30c3\u30d7\u30bb\u30eb\u4f53\u9a13\u300d\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u5b9f\u73fe\u3067\u304d\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30c3\u30c8\u30c4\u30fc\u30eb\u300cSlack\u300d\u306f\u3001\u7121\u6599\u30d7\u30e9\u30f3\u3067\u3082\u5341\u5206\u306b\u4fa1\u5024\u3092\u4f53\u9a13\u3067\u304d\u308b\u3002\u3057\u304b\u3057\u3001\u5229\u7528\u304c\u6d3b\u767a\u306b\u306a\u308a\u3001\u904e\u53bb\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u5c65\u6b74\u3092\u53c2\u7167\u3059\u308b\u5fc5\u8981\u6027\u304c\u9ad8\u307e\u3063\u305f\u7d76\u5999\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u6709\u6599\u30d7\u30e9\u30f3\u3078\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3092\u4fc3\u3059\u3002\u3053\u306e\u63d0\u6848\u306f\u3001\u6a5f\u80fd\u5236\u9650\u3068\u3044\u3046\u300c\u7f70\u300d\u3068\u3057\u3066\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3001\u751f\u7523\u6027\u3092\u3055\u3089\u306b\u9ad8\u3081\u308b\u305f\u3081\u306e\u300c\u89e3\u6c7a\u7b56\u300d\u3068\u3057\u3066\u63d0\u793a\u3055\u308c\u308b\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6210\u529f\u3068\u4e8b\u696d\u306e\u6210\u9577\u3092\u4e00\u81f4\u3055\u305b\u308b\u4f53\u9a13\u8a2d\u8a08\u304c\u3001\u5065\u5168\u306a\u62e1\u5927MRR\u306e\u5897\u52a0\u306b\u7e4b\u304c\u308b\u306e\u3067\u3042\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/mrr-7.png\" alt=\"\" width=\"1024\" height=\"559\" class=\"size-large wp-image-38325 aligncenter\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/mrr-7.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/mrr-7-300x164.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/mrr-7-768x419.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>\u521d\u671f\u96e2\u8131\u3092\u9632\u304e\u3001\u89e3\u7d04\u3092\u672a\u7136\u306b\u9632\u3050<\/h2>\n<p>MRR\u306e\u5206\u6790\u306f\u3001\u53ce\u76ca\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u640d\u5931\u3092\u9632\u3050\u305f\u3081\u306b\u3082\u6d3b\u7528\u3067\u304d\u308b\u3002\u7279\u306b\u300c\u89e3\u7d04MRR\u300d\u306e\u5927\u304d\u306a\u8981\u56e0\u3068\u306a\u308b\u306e\u304c\u3001\u65b0\u898f\u767b\u9332\u30e6\u30fc\u30b6\u30fc\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4fa1\u5024\u3092\u7406\u89e3\u3059\u308b\u524d\u306b\u96e2\u8131\u3057\u3066\u3057\u307e\u3046\u300c\u521d\u671f\u96e2\u8131\u300d\u3067\u3042\u308b\u3002<\/p>\n<p>\u3053\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u306f\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u4f53\u9a13\u306e\u6539\u5584\u304c\u6709\u52b9\u3060\u3002\u767b\u9332\u5f8c\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u300c\u3069\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3064\u307e\u305a\u3044\u3066\u3044\u308b\u304b\u300d\u300c\u3069\u306e\u91cd\u8981\u6a5f\u80fd\u304c\u4f7f\u308f\u308c\u3066\u3044\u306a\u3044\u304b\u300d\u3092\u7279\u5b9a\u3059\u308b\u3002\u305d\u306e\u7d50\u679c\u306b\u57fa\u3065\u304d\u3001\u521d\u671f\u8a2d\u5b9a\u3092\u7c21\u7565\u5316\u3057\u305f\u308a\u3001\u4fa1\u5024\u3092\u7d20\u65e9\u304f\u5b9f\u611f\u3067\u304d\u308b\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3092\u5b9f\u88c5\u3057\u305f\u308a\u3059\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u65e9\u671f\u306b\u300c\u3053\u306e\u88fd\u54c1\u306f\u81ea\u5206\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3066\u304f\u308c\u308b\u300d\u3068\u3044\u3046\u6210\u529f\u4f53\u9a13\uff08\u30a2\u30cf\u4f53\u9a13\uff09\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u5c0e\u304f\u3053\u3068\u3067\u5b9a\u7740\u7387\u304c\u9ad8\u307e\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u521d\u671f\u89e3\u7d04\u306b\u3088\u308b\u89e3\u7d04MRR\u306e\u767a\u751f\u3092\u6291\u5236\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/mrr-8.png\" alt=\"\" width=\"1024\" height=\"559\" class=\"size-large wp-image-38323 aligncenter\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/mrr-8.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/mrr-8-300x164.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/mrr-8-768x419.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li>ARR (Annual Recurring Revenue)<\/li>\n<li>Churn Rate (\u89e3\u7d04\u7387)<\/li>\n<li>LTV (Lifetime Value)<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"nhJyS3qCRU\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cac\/\">CAC<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;CAC&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cac\/embed\/#?secret=vpgpIFp2pT#?secret=nhJyS3qCRU\" data-secret=\"nhJyS3qCRU\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4e8b\u696d\u306b\u304a\u3051\u308b\u6708\u6b21\u7d4c\u5e38\u53ce\u76ca\u3002<\/p>\n","protected":false},"author":61,"featured_media":38313,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"","footnotes":""},"glossary-category":[358],"glossary_tag":[],"class_list":["post-38228","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-marketing-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/38228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/61"}],"version-history":[{"count":9,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/38228\/revisions"}],"predecessor-version":[{"id":38329,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/38228\/revisions\/38329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/38313"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=38228"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=38228"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=38228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}