{"id":38331,"date":"2026-03-30T13:55:12","date_gmt":"2026-03-30T04:55:12","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=38331"},"modified":"2026-03-30T13:59:50","modified_gmt":"2026-03-30T04:59:50","slug":"ltv","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/ltv\/","title":{"rendered":"LTV"},"content":{"rendered":"<p><ruby>LTV<rt>\u30a8\u30eb\u30c6\u30a3\u30fc\u30d6\u30a4<\/rt><\/ruby>\uff08Life Time Value\uff09\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u8a33\u3055\u308c\u308b\u3002\u4e00\u4eba\u306e\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3044\u59cb\u3081\u3066\u304b\u3089\u7d42\u3048\u308b\u307e\u3067\u306e\u5168\u671f\u9593\u3067\u3001\u81ea\u793e\u306b\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u6e2c\u308b\u305f\u3081\u306e\u8003\u3048\u65b9\u3060\u3002\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u304c\u96e3\u3057\u304f\u306a\u3063\u305f\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u3068\u3044\u304b\u306b\u9577\u304f\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u304b\u304c\u4e8b\u696d\u6210\u9577\u306e\u9375\u3068\u306a\u308b\u3002LTV\u306f\u3001\u305d\u306e\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u306e\u9867\u5ba2\u4fa1\u5024\u3092\u53ef\u8996\u5316\u3057\u3001\u7d4c\u55b6\u5224\u65ad\u3092\u52a9\u3051\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/ltv-1.png\" alt=\"\" width=\"1024\" height=\"559\" class=\"size-large wp-image-38348 aligncenter\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/ltv-1.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/ltv-1-300x164.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/ltv-1-768x419.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>\u9867\u5ba2\u3068\u306e\u9577\u3044\u304a\u4ed8\u304d\u5408\u3044\u3092\u91d1\u984d\u3067\u6e2c\u308b<\/h2>\n<p>LTV\u306f\u3001\u4e00\u56de\u304d\u308a\u306e\u53d6\u5f15\u984d\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u5168\u4f53\u3092\u91d1\u92ad\u7684\u306a\u4fa1\u5024\u3068\u3057\u3066\u6349\u3048\u308b\u8003\u3048\u65b9\u3067\u3042\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u77ed\u671f\u7684\u306a\u58f2\u4e0a\u3060\u3051\u3067\u306f\u898b\u3048\u3066\u3053\u306a\u3044\u4e8b\u696d\u306e\u672c\u5f53\u306e\u5b9f\u529b\u304c\u660e\u3089\u304b\u306b\u306a\u308b\u3002<\/p>\n<p>\u57fa\u672c\u7684\u306aLTV\u306f\u300c\u5e73\u5747\u7684\u306a\u8cfc\u5165\u5358\u4fa1\u300d\u300c\u5229\u7528\u306e\u983b\u5ea6\u300d\u300c\u7d99\u7d9a\u3057\u3066\u304f\u308c\u308b\u671f\u9593\u300d\u3068\u3044\u30463\u3064\u306e\u8981\u7d20\u306e\u639b\u3051\u7b97\u3067\u8003\u3048\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u4f8b\u3048\u3070\u3001\u6708\u984d\u5236\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308c\u3070\u3001\u6708\u984d\u6599\u91d1\u3092\u300c\u89e3\u7d04\u7387\u300d\u3067\u5272\u308b\u3068\u3044\u3063\u305f\u3001\u3088\u308a\u7c21\u5358\u306a\u5f0f\u3067\u7b97\u51fa\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308b\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u5206\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u3053\u3092\u6539\u5584\u3059\u308c\u3070\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u304c\u3088\u308a\u826f\u304f\u306a\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u4e8b\u696d\u304c\u6210\u9577\u3059\u308b\u306e\u304b\u3001\u5177\u4f53\u7684\u306a\u6253\u3061\u624b\u304c\u898b\u3048\u3066\u304f\u308b\u70b9\u306b\u3042\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/ltv-2.png\" alt=\"\" width=\"1024\" height=\"559\" class=\"size-large wp-image-38347 aligncenter\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/ltv-2.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/ltv-2-300x164.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/ltv-2-768x419.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>\u8a9e\u6e90\u30fb\u63d0\u5531\u8005<\/h2>\n<p>LTV\u3068\u3044\u3046\u8003\u3048\u65b9\u304c\u751f\u307e\u308c\u305f\u306e\u306f\u30011980\u5e74\u4ee3\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u3042\u308b\u3002\u5f53\u6642\u306f\u30ab\u30bf\u30ed\u30b0\u901a\u8ca9\u306a\u3069\u304c\u76db\u3093\u3067\u3001\u3069\u306e\u9867\u5ba2\u30ea\u30b9\u30c8\u306b\u5e83\u544a\u3092\u9001\u308c\u3070\u6700\u3082\u52b9\u679c\u304c\u9ad8\u3044\u304b\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3063\u305f\u3002\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u6280\u8853\u306e\u767a\u5c55\u306b\u3088\u308a\u3001\u9867\u5ba2\u3054\u3068\u306e\u8cfc\u5165\u5c65\u6b74\u3092\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u305f\u3061\u306f\u4e00\u56de\u3054\u3068\u306e\u53cd\u5fdc\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u304c\u9577\u671f\u7684\u306b\u751f\u307f\u51fa\u3059\u4fa1\u5024\u306b\u6ce8\u76ee\u3057\u59cb\u3081\u305f\u3002<\/p>\n<p>\u3053\u306e\u6982\u5ff5\u3092\u5e83\u3081\u305f\u4e00\u4eba\u306b\u3001\u7814\u7a76\u8005\u306e<ruby>Arthur<rt>\u30a2\u30fc\u30b5\u30fc<\/rt><\/ruby> <ruby>M<rt>\u30a8\u30e0<\/rt><\/ruby>. <ruby>Hughes<rt>\u30d2\u30e5\u30fc\u30ba<\/rt><\/ruby>\u304c\u3044\u308b\u3002\u5f7c\u306f\u3001\u3059\u3079\u3066\u306e\u9867\u5ba2\u3092\u540c\u3058\u3088\u3046\u306b\u6271\u3046\u306e\u3067\u306f\u306a\u304f\u3001LTV\u306e\u9ad8\u3044\u3001\u3064\u307e\u308a\u4e8b\u696d\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u512a\u826f\u9867\u5ba2\u306b\u8cc7\u6e90\u3092\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u8aac\u3044\u305f\u3002LTV\u306f\u3001\u753b\u4e00\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304b\u3089\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u3068\u5411\u304d\u5408\u3046\u73fe\u4ee3\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u79fb\u884c\u671f\u306b\u751f\u307e\u308c\u305f\u5fc5\u7136\u7684\u306a\u6982\u5ff5\u3067\u3042\u3063\u305f\u3002<\/p>\n<h2>\u4e8b\u696d\u6210\u9577\u306e\u30d2\u30f3\u30c8\u3092\u6570\u5b57\u304b\u3089\u898b\u3064\u3051\u308b<\/h2>\n<p>LTV\u3092\u5206\u6790\u3059\u308b\u6700\u5927\u306e\u4fa1\u5024\u306f\u3001\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u6539\u5584\u70b9\u3092\u767a\u898b\u3067\u304d\u308b\u3053\u3068\u306b\u3042\u308b\u3002\u611f\u899a\u3084\u7d4c\u9a13\u5247\u306b\u983c\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308b\u3002<\/p>\n<ul>\n<li><strong>\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u306e\u5411\u4e0a<\/strong>: \u9867\u5ba2\u304c\u4e00\u5ea6\u306b\u652f\u6255\u3046\u91d1\u984d\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u30d2\u30f3\u30c8\u304c\u898b\u3064\u304b\u308b\u3002\u3088\u308a\u4fa1\u5024\u306e\u9ad8\u3044\u4e0a\u4f4d\u30d7\u30e9\u30f3\u3092\u7528\u610f\u3057\u305f\u308a\u3001\u95a2\u9023\u5546\u54c1\u3092\u4e00\u7dd2\u306b\u63d0\u6848\u3057\u305f\u308a\u3059\u308b\u65bd\u7b56\u304c\u8003\u3048\u3089\u308c\u308b\u3002<\/li>\n<li><strong>\u5229\u7528\u983b\u5ea6\u306e\u5411\u4e0a<\/strong>: \u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u306b\u89e6\u308c\u308b\u56de\u6570\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u6539\u5584\u70b9\u304c\u898b\u3048\u3066\u304f\u308b\u3002\u5b9a\u671f\u7684\u306a\u304a\u77e5\u3089\u305b\u3092\u9001\u3063\u305f\u308a\u3001\u518d\u8a2a\u3092\u4fc3\u3059\u304d\u3063\u304b\u3051\u3092\u4f5c\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u304cLTV\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u3002<\/li>\n<li><strong>\u7d99\u7d9a\u671f\u9593\u306e\u5ef6\u9577<\/strong>: \u9867\u5ba2\u306b\u9577\u304f\u30d5\u30a1\u30f3\u3067\u3044\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u8ab2\u984c\u304c\u660e\u3089\u304b\u306b\u306a\u308b\u3002\u30b5\u30fc\u30d3\u30b9\u306e\u4f7f\u3044\u3084\u3059\u3055\u3092\u6539\u5584\u3057\u3001\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u7d9a\u3051\u308b\u3053\u3068\u304c\u3001\u89e3\u7d04\u3092\u9632\u304e\u3001\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u57fa\u76e4\u3092\u7bc9\u304f\u3002<\/li>\n<\/ul>\n<h2>\u512a\u826f\u9867\u5ba2\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3059\u308b<\/h2>\n<p>LTV\u306f\u3001\u9867\u5ba2\u3092\u3044\u304f\u3064\u304b\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3066\u3001\u305d\u308c\u305e\u308c\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8003\u3048\u308b\u969b\u306b\u3082\u5f79\u7acb\u3064\u3002\u7279\u306b\u3001\u4e8b\u696d\u3078\u306e\u8ca2\u732e\u5ea6\u304c\u6975\u3081\u3066\u9ad8\u3044\u300c\u512a\u826f\u9867\u5ba2\u300d\u306e\u884c\u52d5\u3092\u6df1\u304f\u77e5\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n<p>\u307e\u305a\u306f\u5168\u9867\u5ba2\u306eLTV\u3092\u7b97\u51fa\u3057\u3001\u300c\u9ad8\u30fb\u4e2d\u30fb\u4f4e\u300d\u3068\u3044\u3063\u305f\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u985e\u3059\u308b\u3002\u6b21\u306b\u3001\u306a\u305c\u9ad8LTV\u5c64\u306e\u9867\u5ba2\u306f\u9577\u304f\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3044\u7d9a\u3051\u3001\u591a\u304f\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u306e\u304b\u3001\u305d\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3084\u88fd\u54c1\u3068\u306e\u95a2\u308f\u308a\u65b9\u3092\u8a73\u3057\u304f\u5206\u6790\u3059\u308b\u3002\u5f7c\u3089\u304c\u983b\u7e41\u306b\u4f7f\u3046\u6a5f\u80fd\u3001\u597d\u3080\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u5b9a\u7740\u3059\u308b\u304d\u3063\u304b\u3051\u3068\u306a\u3063\u305f\u4f53\u9a13\u306a\u3069\u3092\u7a81\u304d\u6b62\u3081\u308b\u306e\u3060\u3002\u3053\u306e\u5206\u6790\u3067\u5f97\u3089\u308c\u305f\u300c\u6210\u529f\u306e\u79d8\u8a23\u300d\u3092\u3001\u4ed6\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u3082\u4f53\u9a13\u3057\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u6848\u5185\u65b9\u6cd5\u3084\u753b\u9762\u8a2d\u8a08\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u306eLTV\u3092\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/ltv-4.png\" alt=\"\" width=\"1024\" height=\"559\" class=\"size-large wp-image-38345 aligncenter\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/ltv-4.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/ltv-4-300x164.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/03\/ltv-4-768x419.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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Rate (\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8 \/ \u89e3\u7d04\u7387)<\/strong>: \u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u8f9e\u3081\u3066\u3057\u307e\u3046\u5272\u5408\u3002\u3053\u306e\u6570\u5024\u304c\u4f4e\u3044\u307b\u3069\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u9ad8\u3044\u3053\u3068\u3092\u793a\u3057\u3001LTV\u3092\u9ad8\u304f\u4fdd\u3064\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308b\u3002<\/li>\n<li><strong>ARPU (\u30e6\u30fc\u30b6\u30fc\u4e00\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a)<\/strong>: \u4e00\u5b9a\u671f\u9593\u306b\u304a\u3051\u308b\u3001\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u7684\u306a\u58f2\u4e0a\u91d1\u984d\u3092\u793a\u3059\u6307\u6a19\u3002LTV\u3092\u69cb\u6210\u3059\u308b\u300c\u5358\u4fa1\u300d\u306e\u8981\u7d20\u306b\u95a2\u308f\u308b\u3002<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"vXP4JftCg1\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/mrr\/\">MRR<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;MRR&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/mrr\/embed\/#?secret=Iul8fbot8L#?secret=vXP4JftCg1\" data-secret=\"vXP4JftCg1\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"ZldvsnL6th\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cac\/\">CAC<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;CAC&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/cac\/embed\/#?secret=irE3xQ72T6#?secret=ZldvsnL6th\" data-secret=\"ZldvsnL6th\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u4e00\u4eba\u3068\u9577\u304f\u4ed8\u304d\u5408\u3046\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u5229\u76ca\u306e\u7dcf\u984d\u3002<\/p>\n","protected":false},"author":61,"featured_media":38353,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"","footnotes":""},"glossary-category":[358],"glossary_tag":[],"class_list":["post-38331","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-marketing-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta 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