{"id":38606,"date":"2026-05-22T21:31:29","date_gmt":"2026-05-22T12:31:29","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=38606"},"modified":"2026-05-22T21:31:29","modified_gmt":"2026-05-22T12:31:29","slug":"effort-heuristic","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/effort-heuristic\/","title":{"rendered":"\u52aa\u529b\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af"},"content":{"rendered":"<p>\u300c4\u6642\u9593\u3067\u63cf\u3044\u305f\u7d75\u300d\u3088\u308a\u300c20\u6642\u9593\u304b\u3051\u305f\u7d75\u300d\u3068\u8a00\u308f\u308c\u308b\u3068\u826f\u3044\u7d75\u306b\u898b\u3048\u308b\u2014\u2014\u3082\u306e\u306f\u540c\u3058\u306a\u306e\u306b\u3001\u306a\u305c\u305d\u3046\u611f\u3058\u308b\u306e\u3060\u308d\u3046\u304b\u3002\u52aa\u529b\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u3068\u306f\u3001\u5236\u4f5c\u306b\u591a\u304f\u306e\u6642\u9593\u3084\u52b4\u529b\u304c\u304b\u304b\u3063\u305f\u3068\u77e5\u308b\u307b\u3069\u3001\u305d\u306e\u54c1\u8cea\u3084\u4fa1\u5024\u3092\u9ad8\u304f\u898b\u7a4d\u3082\u308b\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u306e\u3053\u3068\u3067\u3042\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/05\/effort-heuristic-3.png\" alt=\"\" width=\"1024\" height=\"559\" class=\"size-large wp-image-38618 aligncenter\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/05\/effort-heuristic-3.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/05\/effort-heuristic-3-300x164.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/05\/effort-heuristic-3-768x419.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>\u82e6\u52b4\u304c\u308f\u304b\u308b\u3068\u826f\u304f\u898b\u3048\u308b<\/h2>\n<p>\u52aa\u529b\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u3068\u306f\u3001\u3082\u306e\u3092\u8a55\u4fa1\u3059\u308b\u3068\u304d\u306b\u300c\u3069\u308c\u3060\u3051\u5927\u5909\u3060\u3063\u305f\u304b\u300d\u3067\u826f\u3057\u60aa\u3057\u3092\u5224\u65ad\u3057\u3066\u3057\u307e\u3046\u601d\u8003\u306e\u30af\u30bb\u3067\u3042\u308b\u3002\u672c\u6765\u3001\u54c1\u8cea\u306f\u7d50\u679c\u305d\u306e\u3082\u306e\u3092\u898b\u3066\u5224\u65ad\u3059\u3079\u304d\u3060\u304c\u3001\u4fa1\u5024\u304c\u308f\u304b\u308a\u306b\u304f\u3044\u5834\u9762\u307b\u3069\u300c\u3069\u308c\u3060\u3051\u624b\u9593\u304c\u304b\u304b\u3063\u305f\u304b\u300d\u304c\u4ee3\u308f\u308a\u306e\u5224\u65ad\u57fa\u6e96\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3002<\/p>\n<p>IKEA\u52b9\u679c\uff08\u81ea\u5206\u304c\u7d44\u307f\u7acb\u3066\u305f\u3082\u306e\u3092\u904e\u5927\u8a55\u4fa1\u3059\u308b\u30d0\u30a4\u30a2\u30b9\uff09\u3068\u6df7\u540c\u3055\u308c\u3084\u3059\u3044\u304c\u3001\u52aa\u529b\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u306f\u300c\u4ed6\u8005\u306e\u5236\u4f5c\u7269\u300d\u3092\u8a55\u4fa1\u3059\u308b\u3068\u304d\u306b\u50cd\u304f\u70b9\u304c\u7570\u306a\u308b\u3002<\/p>\n<h2>\u8a9e\u6e90\u30fb\u63d0\u5531\u8005<\/h2>\n<p>2004\u5e74\u3001<ruby>Justin<rt>\u30b8\u30e3\u30b9\u30c6\u30a3\u30f3<\/rt><\/ruby> <ruby>Kruger<rt>\u30af\u30eb\u30fc\u30ac\u30fc<\/rt><\/ruby>\u3001<ruby>Derrick<rt>\u30c7\u30ea\u30c3\u30af<\/rt><\/ruby> <ruby>Wirtz<rt>\u30ef\u30fc\u30c4<\/rt><\/ruby>\u3001<ruby>Leaf<rt>\u30ea\u30fc\u30d5<\/rt><\/ruby> <ruby>Van<rt>\u30f4\u30a1\u30f3<\/rt><\/ruby> <ruby>Boven<rt>\u30dc\u30fc\u30f4\u30a7\u30f3<\/rt><\/ruby>\u3001<ruby>Thomas<rt>\u30c8\u30fc\u30de\u30b9<\/rt><\/ruby> <ruby>W.<rt>\u30c0\u30d6\u30ea\u30e5\u30fc<\/rt><\/ruby> <ruby>Altermatt<rt>\u30a2\u30eb\u30bf\u30fc\u30de\u30c3\u30c8<\/rt><\/ruby>\u306e4\u540d\u304c\u3001\u8ad6\u6587\u300cThe Effort Heuristic\u300d\u3092Journal of Experimental Social Psychology\u306b\u767a\u8868\u3057\u305f\u30023\u3064\u306e\u5b9f\u9a13\uff08\u8a69\u30fb\u7d75\u753b\u30fb\u4e2d\u4e16\u7532\u5191\u306e\u8a55\u4fa1\uff09\u3067\u3001\u5236\u4f5c\u6642\u9593\u306e\u60c5\u5831\u3092\u5909\u3048\u308b\u3060\u3051\u3067\u8a55\u4fa1\u304c\u5909\u308f\u308b\u3053\u3068\u3092\u5b9f\u8a3c\u3057\u305f\u3002\u306a\u304a\u3001\u30af\u30eb\u30fc\u30ac\u30fc\u306f<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/dunning-kruger-effect\/\">\u30c0\u30cb\u30f3\u30b0\uff1d\u30af\u30eb\u30fc\u30ac\u30fc\u52b9\u679c<\/a>\uff08\u81ea\u5206\u306e\u80fd\u529b\u3092\u5ba2\u89b3\u7684\u306b\u628a\u63e1\u3067\u304d\u305a\u3001\u904e\u5927\u307e\u305f\u306f\u904e\u5c0f\u306b\u8a55\u4fa1\u3057\u3066\u3057\u307e\u3046\u30d0\u30a4\u30a2\u30b9\uff09\u306e\u5171\u540c\u7814\u7a76\u8005\u3067\u3082\u3042\u308b\u3002\u81ea\u5df1\u306e\u8a55\u4fa1\u3092\u898b\u8aa4\u308b\u70b9\u3067\u3001\u52aa\u529b\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u3068\u5171\u901a\u70b9\u304c\u3042\u308b\u3002<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-38606 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/uxdaystokyo.com\/articles\/glossary\/dunning-kruger-effect\/justin-kruger\/'><img loading=\"lazy\" decoding=\"async\" width=\"122\" height=\"150\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/07\/justin-kruger-122x150.gif\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\u30b8\u30e3\u30b9\u30c6\u30a3\u30f3\u30fb\u30af\u30eb\u30fc\u30ac\u30fc\" aria-describedby=\"gallery-1-21676\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-21676'>\n\t\t\t\tjustin-kruger\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/uxdaystokyo.com\/articles\/glossary\/effort-heuristic\/derrick-wirtz\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/05\/derrick-wirtz-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-38625\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-38625'>\n\t\t\t\tderrick-wirtz\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/uxdaystokyo.com\/articles\/glossary\/effort-heuristic\/leaf-van-boven\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/05\/leaf-van-boven-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-38626\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/05\/leaf-van-boven-150x150.png 150w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/05\/leaf-van-boven-640x640.png 640w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-38626'>\n\t\t\t\tLeaf-Van-Boven\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/uxdaystokyo.com\/articles\/glossary\/effort-heuristic\/thomas-w-altermatt\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/05\/thomas-w-altermatt-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-38627\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/05\/thomas-w-altermatt-150x150.jpg 150w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/05\/thomas-w-altermatt.jpg 200w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-38627'>\n\t\t\t\tThomas-W-Altermatt\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h2>\u826f\u3057\u60aa\u3057\u304c\u308f\u304b\u3089\u306a\u3044\u3082\u306e\u307b\u3069\u611f\u3058\u3084\u3059\u3044<\/h2>\n<p>\u52aa\u529b\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u304c\u7279\u306b\u5f37\u304f\u50cd\u304f\u306e\u306f\u3001\u300c\u54c1\u8cea\u306e\u5584\u3057\u60aa\u3057\u304c\u4e00\u76ee\u3067\u306f\u308f\u304b\u3089\u306a\u3044\u5834\u9762\u300d\u3067\u3042\u308b\u3002\u30af\u30eb\u30fc\u30ac\u30fc\u3089\u306e\u7814\u7a76\u3067\u306f\u3001\u8a55\u4fa1\u304c\u96e3\u3057\u3044\u307b\u3069\u5236\u4f5c\u6642\u9593\u306e\u60c5\u5831\u306b\u5f15\u3063\u5f35\u3089\u308c\u308b\u50be\u5411\u304c\u78ba\u8a8d\u3055\u308c\u305f\u3002\u3053\u306e\u30d0\u30a4\u30a2\u30b9\u304c\u5b9f\u52d9\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306f\u5927\u304d\u304f\u3001\u6b21\u306e\u3088\u3046\u306a\u70b9\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3002<\/p>\n<ul>\n<li><strong>\u4fa1\u683c\u306e\u7d0d\u5f97\u611f<\/strong>\uff1a\u5236\u4f5c\u306e\u624b\u9593\u3084\u5de5\u7a0b\u3092\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u540c\u3058\u4fa1\u683c\u3067\u3082\u300c\u305d\u308c\u3060\u3051\u306e\u5024\u6bb5\u304c\u3059\u308b\u300d\u3068\u53d7\u3051\u53d6\u3089\u308c\u3084\u3059\u304f\u306a\u308b<\/li>\n<li><strong>\u904e\u7a0b\u306e\u898b\u3048\u306a\u3044\u640d\u5931<\/strong>\uff1a\u3069\u308c\u3060\u3051\u52aa\u529b\u3057\u3066\u3082\u300c\u898b\u3048\u306a\u3044\u82e6\u52b4\u300d\u306f\u8a55\u4fa1\u3055\u308c\u306b\u304f\u304f\u3001\u4f1d\u3048\u306a\u3051\u308c\u3070\u4fa1\u5024\u306b\u63db\u7b97\u3055\u308c\u306a\u3044<\/li>\n<li><strong>\u5c02\u9580\u5bb6\u3068\u975e\u5c02\u9580\u5bb6\u306e\u8a55\u4fa1\u306e\u4e56\u96e2<\/strong>\uff1a\u5c02\u9580\u77e5\u8b58\u304c\u3042\u308b\u4eba\u306f\u30d0\u30a4\u30a2\u30b9\u306b\u5de6\u53f3\u3055\u308c\u306b\u304f\u304f\u3001\u77e5\u8b58\u306e\u306a\u3044\u4eba\u307b\u3069\u52aa\u529b\u306e\u60c5\u5831\u306b\u4f9d\u5b58\u3059\u308b<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/05\/effort-heuristic-\uff14.png\" alt=\"\" width=\"1024\" height=\"559\" class=\"size-large wp-image-38620 aligncenter\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/05\/effort-heuristic-\uff14.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/05\/effort-heuristic-\uff14-300x164.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/05\/effort-heuristic-\uff14-768x419.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>\u5236\u4f5c\u306e\u88cf\u5074\u3092\u300c\u898b\u305b\u308b\u300d\u4fa1\u5024\u5316<\/h2>\n<p>\u52aa\u529b\u30d2\u30e5\u30fc\u30ea\u30b9\u30c6\u30a3\u30c3\u30af\u3092\u6d3b\u304b\u3059\u5b9f\u8df5\u3068\u3057\u3066\u3001\u5236\u4f5c\u5de5\u7a0b\u306e\u958b\u793a\u304c\u3042\u308b\u3002\u88fd\u54c1\u30da\u30fc\u30b8\u3084\u63d0\u6848\u8cc7\u6599\u306b\u300c\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u306f3\u3064\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3092\u6a2a\u65ad\u3057\u305f48\u6642\u9593\u306e\u5206\u6790\u3092\u3082\u3068\u306b\u4f5c\u6210\u3057\u305f\u300d\u3068\u3044\u3046\u4e00\u6587\u3092\u52a0\u3048\u308b\u3060\u3051\u3067\u3001\u53d7\u3051\u53d6\u308a\u624b\u306e\u77e5\u899a\u4fa1\u5024\u304c\u5909\u308f\u308a\u3084\u3059\u3044\u3002<\/p>\n<p>\u8077\u4eba\u306e\u624b\u4ed5\u4e8b\u3092\u52d5\u753b\u3067\u516c\u958b\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u3066\u3044\u308b\u4f01\u696d\u3082\u3042\u308b\u3002<a href=\"https:\/\/www.youtube.com\/channel\/UCs92ijLitbI4FV-SaItBQ9Q\">\u4e2d\u5ddd\u653f\u4e03\u5546\u5e97<\/a>\u306fYouTube\u3067\u5948\u826f\u306e\u4f1d\u7d71\u7684\u306a\u9ebb\u7e54\u308a\u3084\u8077\u4eba\u306e\u88fd\u4f5c\u5de5\u7a0b\u3092\u7d99\u7d9a\u7684\u306b\u767a\u4fe1\u3057\u3066\u304a\u308a\u3001\u88fd\u54c1\u306e\u80cc\u666f\u306b\u3042\u308b\u624b\u9593\u3084\u6280\u8853\u3092\u898b\u305b\u308b\u3053\u3068\u3067\u3001\u540c\u4fa1\u683c\u5e2f\u306e\u91cf\u7523\u54c1\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u3063\u3066\u3044\u308b\u3002\u4fa1\u5024\u306e\u5224\u65ad\u304c\u96e3\u3057\u3044\u5de5\u82b8\u54c1\u307b\u3069\u3001\u300c\u3069\u308c\u3060\u3051\u306e\u52b4\u529b\u304c\u304b\u304b\u3063\u3066\u3044\u308b\u304b\u300d\u306e\u53ef\u8996\u5316\u304c\u8cfc\u5165\u5224\u65ad\u3092\u5f8c\u62bc\u3057\u3059\u308b\u3002AI\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5897\u3048\u308b\u73fe\u5728\u3001\u300c\u4eba\u9593\u304c\u3069\u308c\u3060\u3051\u624b\u9593\u3092\u304b\u3051\u305f\u304b\u300d\u3092\u4f1d\u3048\u308b\u3053\u3068\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u77e5\u899a\u54c1\u8cea\u3092\u9ad8\u3081\u308b\u624b\u6bb5\u3068\u3057\u3066\u6539\u3081\u3066\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<div style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/story.nakagawa-masashichi.jp\/wp-content\/uploads\/2023\/03\/08.jpg\" width=\"800\" height=\"500\" alt=\"\" \/><p class=\"wp-caption-text\"><a href=\"https:\/\/www.youtube.com\/channel\/UCs92ijLitbI4FV-SaItBQ9Q\">https:\/\/www.youtube.com\/channel\/UCs92ijLitbI4FV-SaItBQ9Q<\/a><\/p><\/div>\n<p>&nbsp;<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<blockquote class=\"wp-embedded-content\" data-secret=\"vHHEgZzSYM\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/ikea-effect\/\">IKEA\u52b9\u679c\uff08\u30a4\u30b1\u30a2\u52b9\u679c\uff09<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cIKEA\u52b9\u679c\uff08\u30a4\u30b1\u30a2\u52b9\u679c\uff09\u201d \u2014 UX TIMES\" 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