{"id":38970,"date":"2026-07-25T13:27:26","date_gmt":"2026-07-25T04:27:26","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=38970"},"modified":"2026-07-25T15:54:32","modified_gmt":"2026-07-25T06:54:32","slug":"artificial-scarcity","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/artificial-scarcity\/","title":{"rendered":"\u4eba\u5de5\u7684\u5e0c\u5c11\u6027"},"content":{"rendered":"<p>\u4eba\u5de5\u7684\u5e0c\u5c11\u6027\uff08Artificial Scarcity\uff09\u3068\u306f\u3001\u672c\u5f53\u306f\u5341\u5206\u306b\u4f9b\u7d66\u3067\u304d\u308b\u306e\u306b\u3001\u3042\u3048\u3066\u6570\u91cf\u3084\u671f\u9593\u3092\u7d5e\u3063\u3066\u624b\u306b\u5165\u308a\u306b\u304f\u3044\u72b6\u614b\u3092\u4f5c\u308a\u3001\u4eba\u306e\u8cfc\u8cb7\u3084\u884c\u52d5\u3092\u5f8c\u62bc\u3057\u3059\u308b\u624b\u6cd5\u3067\u3042\u308b\u3002\u3082\u3068\u306f\u7d4c\u6e08\u5b66\u306e\u8a00\u8449\u3067\u3001\u4f01\u696d\u304c\u751f\u7523\u3092\u308f\u3056\u3068\u6291\u3048\u3066\u4fa1\u683c\u3092\u9ad8\u304f\u4fdd\u3064\u6226\u7565\u3092\u6307\u3059\u3002\u3044\u307e\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084UX\u30c7\u30b6\u30a4\u30f3\u304c\u300c\u9650\u5b9a\u300d\u3092\u6f14\u51fa\u3057\u3066\u9700\u8981\u3092\u9ad8\u3081\u308b\u624b\u53e3\u3068\u3057\u3066\u5e83\u304f\u4f7f\u3044\u3001\u4eba\u3092\u52d5\u304b\u3059\u8aac\u5f97\u306e\u6280\u8853\u306e\u3072\u3068\u3064\u306b\u6570\u3048\u308b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u901a\u8ca9\u30b5\u30a4\u30c8\u304c\u8868\u793a\u3059\u308b\u300c\u6b8b\u308a\u308f\u305a\u304b\u300d\u300c\u672c\u65e523\u6642\u307e\u3067\u300d\u304c\u3053\u308c\u306b\u5f53\u305f\u308b\u3002\u6570\u5b57\u3084\u7de0\u3081\u5207\u308a\u3092\u898b\u308b\u3068\u3001\u4eba\u306f\u300c\u4eca\u8cb7\u308f\u306a\u3044\u3068\u640d\u3092\u3059\u308b\u300d\u3068\u611f\u3058\u3001\u3058\u3063\u304f\u308a\u8003\u3048\u308b\u524d\u306b\u624b\u3092\u52d5\u304b\u3057\u3084\u3059\u304f\u306a\u308b\u3002<\/p>\n<h2>\u3042\u3048\u3066\u6e1b\u3089\u3057\u3066\u4fa1\u5024\u3092\u4e0a\u3052\u308b<\/h2>\n<figure style=\"text-align: center; margin: 1.5em auto;\"><img decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/07\/artificial-scarcity-value.jpg\" alt=\"\u3042\u3048\u3066\u6e1b\u3089\u3057\u3066\u4fa1\u5024\u3092\u4e0a\u3052\u308b\u306e\u30a4\u30e1\u30fc\u30b8\" style=\"width: 100%; max-width: 640px; height: auto; display: block; margin: 0 auto; border-radius: 6px;\" \/><\/figure>\n<p>\u4eba\u5de5\u7684\u5e0c\u5c11\u6027\u306e\u6838\u306b\u3042\u308b\u306e\u306f\u3001\u4f9b\u7d66\u3092\u610f\u56f3\u7684\u306b\u7d5e\u3063\u3066\u300c\u4fa1\u5024\u306e\u932f\u899a\u300d\u3092\u4f5c\u308a\u51fa\u3059\u52d5\u304d\u3067\u3042\u308b\u3002\u3082\u306e\u306e\u4fa1\u5024\u306f\u672c\u6765\u305d\u306e\u4e2d\u8eab\u3067\u6c7a\u307e\u308b\u304c\u3001\u624b\u306b\u5165\u308a\u306b\u304f\u3044\u3068\u3044\u3046\u4e8b\u5b9f\u3060\u3051\u3067\u3001\u4eba\u306f\u305d\u306e\u4fa1\u5024\u3092\u9ad8\u304f\u898b\u7a4d\u3082\u308b\u3002<\/p>\n<p>\u4f3c\u305f\u8a00\u8449\u306b\u300c\u5e0c\u5c11\u6027\u306e\u539f\u7406\u300d\u304c\u3042\u308b\u3002\u3053\u3061\u3089\u306f\u5e0c\u5c11\u306a\u3082\u306e\u3092\u4fa1\u5024\u3042\u308b\u3068\u611f\u3058\u308b\u5fc3\u7406\u305d\u306e\u3082\u306e\u3092\u6307\u3059\u3002\u4eba\u5de5\u7684\u5e0c\u5c11\u6027\u306f\u3001\u305d\u306e\u5fc3\u7406\u3092\u72d9\u3063\u3066\u5e0c\u5c11\u3055\u3092\u4eba\u306e\u624b\u3067\u4f5c\u308a\u51fa\u3059\u70b9\u304c\u9055\u3046\u3002\u3064\u307e\u308a\u3001\u81ea\u7136\u306b\u54c1\u8584\u306a\u306e\u3067\u306f\u306a\u304f\u3001\u6f14\u51fa\u3068\u3057\u3066\u54c1\u8584\u3092\u4ed5\u7acb\u3066\u308b\u3002<\/p>\n<h2>\u8a9e\u6e90\u30fb\u63d0\u5531\u8005<\/h2>\n<p>\u4eba\u5de5\u7684\u5e0c\u5c11\u6027\u3068\u3044\u3046\u767a\u60f3\u306f\u3001\u307e\u305a\u7d4c\u6e08\u5b66\u3067\u80b2\u3063\u305f\u3002\u751f\u7523\u3059\u308b\u529b\u304c\u3042\u308b\u306e\u306b\u4f9b\u7d66\u3092\u7d5e\u3063\u3066\u5e0c\u5c11\u306b\u898b\u305b\u308b\u3001\u3068\u3044\u3046\u610f\u5473\u3067\u4f7f\u3063\u3066\u304d\u305f\u3002\u6559\u79d1\u66f8\u306b\u3088\u304f\u767b\u5834\u3059\u308b\u306e\u304c\u30c0\u30a4\u30e4\u30e2\u30f3\u30c9\u5e02\u5834\u3067\u3042\u308b\u3002\u30c7\u30d3\u30a2\u30b9\uff08De Beers\uff09\u306f20\u4e16\u7d00\u3092\u901a\u3058\u3066\u4e16\u754c\u306e\u30c0\u30a4\u30e4\u4f9b\u7d66\u306e8\u5272\u4ee5\u4e0a\u3092\u304a\u3055\u3048\u3001\u63a1\u6398\u3057\u305f\u77f3\u3092\u5009\u5eab\u306b\u305f\u3081\u8fbc\u307f\u3001\u5c11\u3057\u305a\u3064\u5e02\u5834\u306b\u51fa\u3059\u3053\u3068\u3067\u4fa1\u683c\u3092\u9ad8\u304f\u4fdd\u3063\u305f\u3002\u30c0\u30a4\u30e4\u306f\u5730\u8cea\u5b66\u7684\u306b\u306f\u6c7a\u3057\u3066\u73cd\u3057\u3044\u77f3\u3067\u306f\u306a\u3044\u304c\u3001\u540c\u793e\u306f\u4f9b\u7d66\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u300c\u5e0c\u5c11\u3067\u7279\u5225\u306a\u3082\u306e\u300d\u3068\u3044\u3046\u5370\u8c61\u3092\u4f5c\u308a\u4e0a\u3052\u305f\u3002<\/p>\n<p>\u3053\u306e\u300c\u5e0c\u5c11\u3060\u3068\u4fa1\u5024\u304c\u4e0a\u304c\u308b\u300d\u5fc3\u7406\u3092\u4f53\u7cfb\u7acb\u3066\u305f\u306e\u304c\u3001\u793e\u4f1a\u5fc3\u7406\u5b66\u8005\u306e<ruby>Robert<rt>\u30ed\u30d0\u30fc\u30c8<\/rt><\/ruby> <ruby>Cialdini<rt>\u30c1\u30e3\u30eb\u30c7\u30a3\u30fc\u30cb<\/rt><\/ruby>\u3067\u3042\u308b\u30021984\u5e74\u306e\u8457\u66f8\u300e\u5f71\u97ff\u529b\u306e\u6b66\u5668\uff08Influence\uff09\u300f\u3067\u3001\u5f7c\u306f\u4eba\u3092\u52d5\u304b\u30596\u3064\u306e\u539f\u7406\u306e\u3072\u3068\u3064\u306b\u300c\u5e0c\u5c11\u6027\u300d\u3092\u6319\u3052\u305f\u3002\u624b\u306b\u5165\u308a\u306b\u304f\u3044\u6a5f\u4f1a\u307b\u3069\u4fa1\u5024\u304c\u9ad8\u304f\u898b\u3048\u308b\u3001\u3068\u3044\u3046\u539f\u7406\u3067\u3042\u308b\u3002\u305d\u306e\u6839\u3063\u3053\u306b\u306f\u3001<ruby>Daniel<rt>\u30c0\u30cb\u30a8\u30eb<\/rt><\/ruby> <ruby>Kahneman<rt>\u30ab\u30fc\u30cd\u30de\u30f3<\/rt><\/ruby>\u3068<ruby>Amos<rt>\u30a8\u30a4\u30e2\u30b9<\/rt><\/ruby> <ruby>Tversky<rt>\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc<\/rt><\/ruby>\u304c\u793a\u3057\u305f\u640d\u5931\u56de\u907f\u304c\u3042\u308b\u3002\u4eba\u306f\u540c\u3058\u5927\u304d\u3055\u306a\u3089\u3001\u5f97\u3088\u308a\u640d\u3092\u7d042\u500d\u5f37\u304f\u611f\u3058\u308b\u3002\u3060\u304b\u3089\u300c\u8cb7\u3044\u9003\u3059\u3068\u640d\u3092\u3059\u308b\u300d\u3068\u601d\u308f\u305b\u308b\u5e0c\u5c11\u6027\u306e\u6f14\u51fa\u306f\u3001\u4eba\u306e\u80cc\u4e2d\u3092\u5f37\u304f\u62bc\u3059\u3002<\/p>\n<figure style=\"text-align: center; margin: 1.5em auto;\"><img decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/07\/artificial-scarcity-portrait.jpg\" alt=\"\u30ed\u30d0\u30fc\u30c8\u30fb\u30c1\u30e3\u30eb\u30c7\u30a3\u30fc\u30cb\" style=\"width: 200px; max-width: 45%; height: auto; display: block; margin: 0 auto;\" \/><figcaption style=\"font-size: 0.85em; color: #666;\">\u30ed\u30d0\u30fc\u30c8\u30fb\u30c1\u30e3\u30eb\u30c7\u30a3\u30fc\u30cb\uff08\u51fa\u5178\uff1ahttps:\/\/en.wikipedia.org\/wiki\/Robert_Cialdini\uff09<\/figcaption><\/figure>\n<h2>\u8ff7\u3046\u4eba\u306e\u80cc\u4e2d\u3092\u4eca\u3059\u3050\u62bc\u3059<\/h2>\n<figure style=\"text-align: center; margin: 1.5em auto;\"><img decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/07\/artificial-scarcity-urgency.jpg\" alt=\"\u8ff7\u3046\u4eba\u306e\u80cc\u4e2d\u3092\u4eca\u3059\u3050\u62bc\u3059\u306e\u30a4\u30e1\u30fc\u30b8\" style=\"width: 100%; max-width: 640px; height: auto; display: block; margin: 0 auto; border-radius: 6px;\" \/><\/figure>\n<p>\u4eba\u304c\u884c\u52d5\u3092\u5148\u5ef6\u3070\u3057\u306b\u3059\u308b\u4e00\u756a\u306e\u7406\u7531\u306f\u300c\u3042\u3068\u3067\u3082\u3044\u3044\u300d\u3068\u3044\u3046\u4f59\u88d5\u3067\u3042\u308b\u3002\u4eba\u5de5\u7684\u5e0c\u5c11\u6027\u306f\u3001\u305d\u306e\u4f59\u88d5\u3092\u6d88\u3057\u306b\u304b\u304b\u308b\u3002\u300c\u4eca\u3060\u3051\u300d\u300c\u6b8b\u308a2\u70b9\u300d\u3068\u3044\u3046\u67a0\u3092\u4f5c\u308a\u3001\u8ff7\u3063\u3066\u3044\u308b\u4eba\u306b\u6c7a\u65ad\u306e\u304d\u3063\u304b\u3051\u3092\u6e21\u3059\u3002\u5b9f\u52d9\u3067\u3053\u306e\u624b\u6cd5\u304c\u52b9\u304f\u306e\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u50cd\u304d\u304c\u3042\u308b\u304b\u3089\u3060\u3002<\/p>\n<ul>\n<li><strong>\u53d6\u308a\u9003\u3059\u4e0d\u5b89\uff08FOMO\uff09<\/strong>\uff1a\u624b\u306b\u5165\u3089\u306a\u304f\u306a\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3068\u3044\u3046\u4e0d\u5b89\u304c\u3001\u8cfc\u5165\u3084\u767b\u9332\u3092\u4eca\u3059\u3050\u5b9f\u884c\u3059\u308b\u5f8c\u62bc\u3057\u306b\u306a\u308b<\/li>\n<li><strong>\u4fa1\u5024\u306e\u5e95\u4e0a\u3052<\/strong>\uff1a\u6570\u91cf\u3084\u671f\u9593\u304c\u9650\u3089\u308c\u308b\u3068\u3001\u540c\u3058\u5546\u54c1\u3067\u3082\u7279\u5225\u3067\u4fa1\u5024\u304c\u9ad8\u3044\u3068\u611f\u3058\u3084\u3059\u304f\u306a\u308b<\/li>\n<li><strong>\u884c\u52d5\u306e\u901f\u3055<\/strong>\uff1a\u3058\u3063\u304f\u308a\u6bd4\u8f03\u3059\u308b\u6642\u9593\u3092\u77ed\u304f\u3057\u3001\u96e2\u8131\u3059\u308b\u524d\u306b\u6c7a\u65ad\u3078\u9032\u307e\u305b\u308b<\/li>\n<\/ul>\n<h2>\u672c\u7269\u306e\u5236\u7d04\u3060\u3051\u3092\u6b63\u76f4\u306b\u898b\u305b\u308b<\/h2>\n<p>\u3053\u306e\u624b\u6cd5\u306e\u52b9\u679c\u3092\u6301\u7d9a\u3055\u305b\u308b\u9375\u306f\u3001\u305d\u306e\u5e0c\u5c11\u6027\u304c\u672c\u7269\u304b\u3069\u3046\u304b\u306b\u3042\u308b\u3002UX\u7814\u7a76\u306e\u5c02\u9580\u6a5f\u95a2\u3067\u3042\u308b<a href=\"https:\/\/www.nngroup.com\/articles\/scarcity-principle-ux\/\" target=\"_blank\" rel=\"noopener\">Nielsen Norman Group<\/a>\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e0c\u5c11\u6027\u3092\u5618\u3060\u3068\u7591\u3063\u305f\u77ac\u9593\u306b\u4fe1\u983c\u3092\u5931\u3044\u3001\u4ed6\u3078\u96e2\u308c\u3066\u3044\u304f\u3068\u6307\u6458\u3059\u308b\u3002\u3060\u304b\u3089\u4f7f\u3046\u306a\u3089\u3001\u5b9f\u969b\u306b\u5728\u5eab\u3084\u671f\u9593\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u4e8b\u5b9f\u3060\u3051\u3092\u3001\u6b63\u76f4\u306b\u793a\u3059\u3002\u4f5c\u308a\u8a71\u306e\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u3084\u3001\u3042\u308a\u3082\u3057\u306a\u3044\u300c\u6b8b\u308a\u308f\u305a\u304b\u300d\u306f\u4f7f\u308f\u306a\u3044\u3002\u5b9f\u52d9\u3067\u306f\u6b21\u306e3\u70b9\u3092\u5b88\u308b\u3068\u3001\u4fe1\u983c\u3092\u4fdd\u3063\u305f\u307e\u307e\u52b9\u679c\u3092\u51fa\u305b\u308b\u3002<\/p>\n<ul>\n<li><strong>\u4e8b\u5b9f\u306b\u57fa\u3065\u304f<\/strong>\uff1a\u672c\u5f53\u306b\u6570\u91cf\u3084\u671f\u9593\u304c\u9650\u3089\u308c\u308b\u3068\u304d\u3060\u3051\u8868\u793a\u3059\u308b<\/li>\n<li><strong>\u5177\u4f53\u7684\u306b\u793a\u3059<\/strong>\uff1a\u300c\u6b8b\u308a\u308f\u305a\u304b\u300d\u3088\u308a\u300c\u6b8b\u308a3\u70b9\u300d\u3068\u6570\u5b57\u3067\u4f1d\u3048\u308b\u307b\u3046\u304c\u4fe1\u983c\u3092\u5f97\u3084\u3059\u3044<\/li>\n<li><strong>\u691c\u8a3c\u3059\u308b<\/strong>\uff1aA\/B\u30c6\u30b9\u30c8\uff082\u6848\u3092\u6bd4\u3079\u3066\u6210\u679c\u3092\u6e2c\u308b\u5b9f\u9a13\uff09\u3067\u3001\u5e0c\u5c11\u6027\u306e\u8868\u793a\u304c\u4fe1\u983c\u3092\u640d\u306a\u308f\u305a\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u304b\u78ba\u304b\u3081\u308b<\/li>\n<\/ul>\n<h2>\u4e88\u7d04\u8ca9\u58f2\u3067\u54c1\u8584\u3092\u6b63\u76f4\u306b\u4f1d\u3048\u308b<\/h2>\n<p>\u73fe\u5834\u3067\u306e\u4f7f\u3044\u65b9\u3068\u3057\u3066\u5206\u304b\u308a\u3084\u3059\u3044\u306e\u304c\u3001\u65b0\u5546\u54c1\u306e\u4e88\u7d04\u8ca9\u58f2\u3067\u3042\u308b\u3002\u521d\u56de\u306e\u751f\u7523\u6570\u304c\u672c\u5f53\u306b\u9650\u3089\u308c\u308b\u5834\u5408\u3001\u300c\u521d\u56de\u5165\u8377\u306f300\u500b\u307e\u3067\u300d\u3068\u5b9f\u969b\u306e\u6570\u3092\u660e\u793a\u3059\u308b\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u6570\u304c\u5c11\u306a\u3044\u3068\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u8ff7\u3063\u3066\u3044\u305f\u4eba\u304c\u4e88\u7d04\u3078\u9032\u3080\u3002\u3053\u3053\u3067\u306e\u72d9\u3044\u306f\u6025\u304b\u3059\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u9650\u3089\u308c\u305f\u4e8b\u5b9f\u3092\u900f\u660e\u306b\u5171\u6709\u3057\u3066\u3001\u4fe1\u983c\u3092\u4fdd\u3063\u305f\u307e\u307e\u6c7a\u65ad\u3092\u52a9\u3051\u308b\u3053\u3068\u306b\u3042\u308b\u3002\u751f\u7523\u304c\u8ffd\u3044\u3064\u3044\u305f\u3089\u5728\u5eab\u306e\u8868\u793a\u3092\u66f4\u65b0\u3057\u3001\u5618\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u4fdd\u3064\u3002<\/p>\n<h2>\u507d\u306e\u5e0c\u5c11\u6027\u306f\u898f\u5236\u306e\u5bfe\u8c61\u306b\u306a\u308b<\/h2>\n<figure style=\"text-align: center; margin: 1.5em auto;\"><img decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/07\/artificial-scarcity-regulation.jpg\" alt=\"\u507d\u306e\u5e0c\u5c11\u6027\u306f\u898f\u5236\u306e\u5bfe\u8c61\u306b\u306a\u308b\u306e\u30a4\u30e1\u30fc\u30b8\" style=\"width: 100%; max-width: 640px; height: auto; display: block; margin: 0 auto; border-radius: 6px;\" \/><\/figure>\n<p>\u3053\u3053\u304c\u4eba\u5de5\u7684\u5e0c\u5c11\u6027\u306e\u5371\u3046\u3044\u5883\u76ee\u3067\u3042\u308b\u3002\u5b9f\u969b\u306b\u306f\u5728\u5eab\u304c\u8c4a\u5bcc\u306a\u306e\u306b\u300c\u6b8b\u308a2\u70b9\u300d\u3068\u507d\u3063\u305f\u308a\u3001\u30bc\u30ed\u306b\u306a\u3063\u3066\u3082\u88cf\u3067\u30ea\u30bb\u30c3\u30c8\u3059\u308b\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u3092\u898b\u305b\u305f\u308a\u3059\u308b\u58f2\u308a\u65b9\u304c\u3042\u308b\u3002\u305d\u308c\u306f<a href=\"https:\/\/deceptive.design\/types\/fake-scarcity\/\" target=\"_blank\" rel=\"noopener\">\u507d\u306e\u5e0c\u5c11\u6027\uff08fake scarcity\uff09<\/a>\u3068\u3044\u3046\u6b3a\u779e\u7684\u306aUX\u3001\u30c7\u30a3\u30bb\u30d7\u30c6\u30a3\u30d6\u30c7\u30b6\u30a4\u30f3\u3001\u3044\u308f\u3086\u308b\u30c0\u30fc\u30af\u30d1\u30bf\u30fc\u30f3\u306b\u5909\u308f\u308b\u3002\u3053\u306e\u5206\u91ce\u306e\u7528\u8a9e\u3092\u5e83\u3081\u305f<ruby>Harry<rt>\u30cf\u30ea\u30fc<\/rt><\/ruby> <ruby>Brignull<rt>\u30d6\u30ea\u30cc\u30eb<\/rt><\/ruby>\u306f\u3001\u3053\u3046\u3057\u305f\u624b\u53e3\u3092\u6d88\u8cbb\u8005\u3092\u3060\u307e\u3059\u30d1\u30bf\u30fc\u30f3\u3068\u3057\u3066\u6574\u7406\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u898f\u5236\u3082\u9032\u3080\u3002<a href=\"https:\/\/www.asa.org.uk\/news\/the-final-countdown.html\" target=\"_blank\" rel=\"noopener\">\u82f1\u56fd\u306e\u5e83\u544a\u57fa\u6e96\u5c40\uff08ASA\uff09<\/a>\u306f\u3001\u30bc\u30ed\u306b\u306a\u3063\u3066\u304b\u3089\u518d\u958b\u3059\u308b\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u30bf\u30a4\u30de\u30fc\u3092\u300c\u5b9f\u969b\u306b\u306f\u671f\u9593\u9650\u5b9a\u3067\u306f\u306a\u3044\u300d\u3068\u3057\u3066\u554f\u984c\u8996\u3057\u305f\u3002\u30de\u30c3\u30c8\u30ec\u30b9\u901a\u8ca9\u306eEmma Sleep\u306b\u5bfe\u3057\u3066\u306f\u3001\u7af6\u4e89\u30fb\u5e02\u5834\u5e81\uff08CMA\uff09\u304c2023\u5e74\u306b\u8ca9\u58f2\u624b\u6cd5\u306e\u662f\u6b63\u3092\u6c42\u3081\u305f\u3002\u672c\u7269\u306e\u5236\u7d04\u3092\u6b63\u76f4\u306b\u898b\u305b\u308b\u304b\u3001\u507d\u3063\u3066\u6025\u304b\u3059\u304b\u3002\u3053\u306e\u7dda\u5f15\u304d\u304c\u3001\u6709\u52b9\u306a\u624b\u6cd5\u3068\u9055\u6cd5\u30ea\u30b9\u30af\u306e\u5883\u76ee\u306b\u306a\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li>\u5e0c\u5c11\u6027\u306e\u539f\u7406\uff08Scarcity Principle\uff09<\/li>\n<li>FOMO\uff08\u53d6\u308a\u9003\u3059\u3053\u3068\u3078\u306e\u6050\u308c\uff09<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"NOvl2uMvlY\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/loss-aversion-bias\/\">\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201c\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u201d \u2014 UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/loss-aversion-bias\/embed\/#?secret=7CzxBkEytQ#?secret=NOvl2uMvlY\" data-secret=\"NOvl2uMvlY\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"y7EXMARZjb\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/deceptive-design\/\">\u30c7\u30a3\u30bb\u30d7\u30c6\u30a3\u30d6\u30c7\u30b6\u30a4\u30f3<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201c\u30c7\u30a3\u30bb\u30d7\u30c6\u30a3\u30d6\u30c7\u30b6\u30a4\u30f3\u201d \u2014 UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/deceptive-design\/embed\/#?secret=2ZmLGNAUkd#?secret=y7EXMARZjb\" data-secret=\"y7EXMARZjb\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f9b\u7d66\u3092\u3042\u3048\u3066\u7d5e\u308a\u5e0c\u5c11\u306b\u898b\u305b\u3066\u9700\u8981\u3092\u4fc3\u3059\u624b\u6cd5<\/p>\n","protected":false},"author":61,"featured_media":38978,"template":"","meta":{"_monsterinsights_skip_tracking":false,"English":"Artificial Scarcity","design_hint":"\u6b8b\u308a\u308f\u305a\u304b\u3068\u66f8\u3051\u3070\u3001\u5224\u65ad\u306f\u901f\u304f\u306a\u308b\u3002\u3060\u304c\u5728\u5eab\u304c\u6e1b\u3063\u3066\u3044\u306a\u3044\u3068\u77e5\u308c\u305f\u6642\u3001\u5931\u3046\u306e\u306f\u4fe1\u7528\u306e\u307b\u3046\u3060\u3002\u6025\u304c\u305b\u308b\u306a\u3089\u3001\u672c\u5f53\u306e\u7de0\u5207\u3060\u3051\u3092\u4f7f\u3048\u3002","footnotes":""},"glossary-category":[21],"glossary_tag":[],"class_list":["post-38970","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-psychology-behavioraleconomics-brain-science"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u4eba\u5de5\u7684\u5e0c\u5c11\u6027 | UX TIMES<\/title>\n<meta name=\"description\" content=\"\u4eba\u5de5\u7684\u5e0c\u5c11\u6027\uff08Artificial Scarcity\uff09\u3068\u306f\u3001\u672c\u5f53\u306f\u5341\u5206\u306b\u4f9b\u7d66\u3067\u304d\u308b\u306e\u306b\u3001\u3042\u3048\u3066\u6570\u91cf\u3084\u671f\u9593\u3092\u7d5e\u3063\u3066\u624b\u306b\u5165\u308a\u306b\u304f\u3044\u72b6\u614b\u3092\u4f5c\u308a\u3001\u4eba\u306e\u8cfc\u8cb7\u3084\u884c\u52d5\u3092\u5f8c\u62bc\u3057\u3059\u308b\u624b\u6cd5\u3067\u3042\u308b\u3002\u3082\u3068\u306f\u7d4c\u6e08\u5b66\u306e\u8a00\u8449\u3067\u3001\u4f01\u696d\u304c\u751f\u7523\u3092\u308f\u3056\u3068\u6291\u3048\u3066\u4fa1\u683c\u3092\u9ad8\u304f\u4fdd\u3064\u6226\u7565\u3092\u6307\u3059\u3002\u3044\u307e\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084UX\u30c7\u30b6\u30a4\u30f3\u304c\u300c\u9650\u5b9a\u300d\u3092\u6f14\u51fa\u3057\u3066\u9700\u8981\u3092\u9ad8\u3081\u308b\u624b\u53e3\u3068\u3057\u3066\u5e83\u304f\u4f7f\u3044\u3001\u4eba\u3092\u52d5\u304b\u3059\u8aac\u5f97\u306e\u6280\u8853\u306e\u3072\u3068\u3064\u306b\u6570\u3048\u308b\u3002  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Tversky\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\u304c\u793a\u3057\u305f\u640d\u5931\u56de\u907f\u304c\u3042\u308b\u3002\u4eba\u306f\u540c\u3058\u5927\u304d\u3055\u306a\u3089\u3001\u5f97\u3088\u308a\u640d\u3092\u7d042\u500d\u5f37\u304f\u611f\u3058\u308b\u3002\u3060\u304b\u3089\u300c\u8cb7\u3044\u9003\u3059\u3068\u640d\u3092\u3059\u308b\u300d\u3068\u601d\u308f\u305b\u308b\u5e0c\u5c11\u6027\u306e\u6f14\u51fa\u306f\u3001\u4eba\u306e\u80cc\u4e2d\u3092\u5f37\u304f\u62bc\u3059\u3002  \u30ed\u30d0\u30fc\u30c8\u30fb\u30c1\u30e3\u30eb\u30c7\u30a3\u30fc\u30cb\uff08\u51fa\u5178\uff1ahttps:\/\/en.wikipedia.org\/wiki\/Robert_Cialdini\uff09 \u8ff7\u3046\u4eba\u306e\u80cc\u4e2d\u3092\u4eca\u3059\u3050\u62bc\u3059  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Brignull\u30d6\u30ea\u30cc\u30eb\u306f\u3001\u3053\u3046\u3057\u305f\u624b\u53e3\u3092\u6d88\u8cbb\u8005\u3092\u3060\u307e\u3059\u30d1\u30bf\u30fc\u30f3\u3068\u3057\u3066\u6574\u7406\u3057\u3066\u3044\u308b\u3002  \u898f\u5236\u3082\u9032\u3080\u3002\u82f1\u56fd\u306e\u5e83\u544a\u57fa\u6e96\u5c40\uff08ASA\uff09\u306f\u3001\u30bc\u30ed\u306b\u306a\u3063\u3066\u304b\u3089\u518d\u958b\u3059\u308b\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u30bf\u30a4\u30de\u30fc\u3092\u300c\u5b9f\u969b\u306b\u306f\u671f\u9593\u9650\u5b9a\u3067\u306f\u306a\u3044\u300d\u3068\u3057\u3066\u554f\u984c\u8996\u3057\u305f\u3002\u30de\u30c3\u30c8\u30ec\u30b9\u901a\u8ca9\u306eEmma Sleep\u306b\u5bfe\u3057\u3066\u306f\u3001\u7af6\u4e89\u30fb\u5e02\u5834\u5e81\uff08CMA\uff09\u304c2023\u5e74\u306b\u8ca9\u58f2\u624b\u6cd5\u306e\u662f\u6b63\u3092\u6c42\u3081\u305f\u3002\u672c\u7269\u306e\u5236\u7d04\u3092\u6b63\u76f4\u306b\u898b\u305b\u308b\u304b\u3001\u507d\u3063\u3066\u6025\u304b\u3059\u304b\u3002\u3053\u306e\u7dda\u5f15\u304d\u304c\u3001\u6709\u52b9\u306a\u624b\u6cd5\u3068\u9055\u6cd5\u30ea\u30b9\u30af\u306e\u5883\u76ee\u306b\u306a\u308b\u3002 \u95a2\u9023\u7528\u8a9e   \u5e0c\u5c11\u6027\u306e\u539f\u7406\uff08Scarcity Principle\uff09  FOMO\uff08\u53d6\u308a\u9003\u3059\u3053\u3068\u3078\u306e\u6050\u308c\uff09  https:\/\/uxdaystokyo.com\/articles\/glossary\/loss-aversion-bias\/  https:\/\/uxdaystokyo.com\/articles\/glossary\/deceptive-design\/\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/artificial-scarcity\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u4eba\u5de5\u7684\u5e0c\u5c11\u6027 | UX TIMES\" \/>\n<meta property=\"og:description\" content=\"\u4eba\u5de5\u7684\u5e0c\u5c11\u6027\uff08Artificial Scarcity\uff09\u3068\u306f\u3001\u672c\u5f53\u306f\u5341\u5206\u306b\u4f9b\u7d66\u3067\u304d\u308b\u306e\u306b\u3001\u3042\u3048\u3066\u6570\u91cf\u3084\u671f\u9593\u3092\u7d5e\u3063\u3066\u624b\u306b\u5165\u308a\u306b\u304f\u3044\u72b6\u614b\u3092\u4f5c\u308a\u3001\u4eba\u306e\u8cfc\u8cb7\u3084\u884c\u52d5\u3092\u5f8c\u62bc\u3057\u3059\u308b\u624b\u6cd5\u3067\u3042\u308b\u3002\u3082\u3068\u306f\u7d4c\u6e08\u5b66\u306e\u8a00\u8449\u3067\u3001\u4f01\u696d\u304c\u751f\u7523\u3092\u308f\u3056\u3068\u6291\u3048\u3066\u4fa1\u683c\u3092\u9ad8\u304f\u4fdd\u3064\u6226\u7565\u3092\u6307\u3059\u3002\u3044\u307e\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084UX\u30c7\u30b6\u30a4\u30f3\u304c\u300c\u9650\u5b9a\u300d\u3092\u6f14\u51fa\u3057\u3066\u9700\u8981\u3092\u9ad8\u3081\u308b\u624b\u53e3\u3068\u3057\u3066\u5e83\u304f\u4f7f\u3044\u3001\u4eba\u3092\u52d5\u304b\u3059\u8aac\u5f97\u306e\u6280\u8853\u306e\u3072\u3068\u3064\u306b\u6570\u3048\u308b\u3002  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\u4eba\u5de5\u7684\u5e0c\u5c11\u6027\u3068\u3044\u3046\u767a\u60f3\u306f\u3001\u307e\u305a\u7d4c\u6e08\u5b66\u3067\u80b2\u3063\u305f\u3002\u751f\u7523\u3059\u308b\u529b\u304c\u3042\u308b\u306e\u306b\u4f9b\u7d66\u3092\u7d5e\u3063\u3066\u5e0c\u5c11\u306b\u898b\u305b\u308b\u3001\u3068\u3044\u3046\u610f\u5473\u3067\u4f7f\u3063\u3066\u304d\u305f\u3002\u6559\u79d1\u66f8\u306b\u3088\u304f\u767b\u5834\u3059\u308b\u306e\u304c\u30c0\u30a4\u30e4\u30e2\u30f3\u30c9\u5e02\u5834\u3067\u3042\u308b\u3002\u30c7\u30d3\u30a2\u30b9\uff08De Beers\uff09\u306f20\u4e16\u7d00\u3092\u901a\u3058\u3066\u4e16\u754c\u306e\u30c0\u30a4\u30e4\u4f9b\u7d66\u306e8\u5272\u4ee5\u4e0a\u3092\u304a\u3055\u3048\u3001\u63a1\u6398\u3057\u305f\u77f3\u3092\u5009\u5eab\u306b\u305f\u3081\u8fbc\u307f\u3001\u5c11\u3057\u305a\u3064\u5e02\u5834\u306b\u51fa\u3059\u3053\u3068\u3067\u4fa1\u683c\u3092\u9ad8\u304f\u4fdd\u3063\u305f\u3002\u30c0\u30a4\u30e4\u306f\u5730\u8cea\u5b66\u7684\u306b\u306f\u6c7a\u3057\u3066\u73cd\u3057\u3044\u77f3\u3067\u306f\u306a\u3044\u304c\u3001\u540c\u793e\u306f\u4f9b\u7d66\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u300c\u5e0c\u5c11\u3067\u7279\u5225\u306a\u3082\u306e\u300d\u3068\u3044\u3046\u5370\u8c61\u3092\u4f5c\u308a\u4e0a\u3052\u305f\u3002  \u3053\u306e\u300c\u5e0c\u5c11\u3060\u3068\u4fa1\u5024\u304c\u4e0a\u304c\u308b\u300d\u5fc3\u7406\u3092\u4f53\u7cfb\u7acb\u3066\u305f\u306e\u304c\u3001\u793e\u4f1a\u5fc3\u7406\u5b66\u8005\u306eRobert\u30ed\u30d0\u30fc\u30c8 Cialdini\u30c1\u30e3\u30eb\u30c7\u30a3\u30fc\u30cb\u3067\u3042\u308b\u30021984\u5e74\u306e\u8457\u66f8\u300e\u5f71\u97ff\u529b\u306e\u6b66\u5668\uff08Influence\uff09\u300f\u3067\u3001\u5f7c\u306f\u4eba\u3092\u52d5\u304b\u30596\u3064\u306e\u539f\u7406\u306e\u3072\u3068\u3064\u306b\u300c\u5e0c\u5c11\u6027\u300d\u3092\u6319\u3052\u305f\u3002\u624b\u306b\u5165\u308a\u306b\u304f\u3044\u6a5f\u4f1a\u307b\u3069\u4fa1\u5024\u304c\u9ad8\u304f\u898b\u3048\u308b\u3001\u3068\u3044\u3046\u539f\u7406\u3067\u3042\u308b\u3002\u305d\u306e\u6839\u3063\u3053\u306b\u306f\u3001Daniel\u30c0\u30cb\u30a8\u30eb Kahneman\u30ab\u30fc\u30cd\u30de\u30f3\u3068Amos\u30a8\u30a4\u30e2\u30b9 Tversky\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc\u304c\u793a\u3057\u305f\u640d\u5931\u56de\u907f\u304c\u3042\u308b\u3002\u4eba\u306f\u540c\u3058\u5927\u304d\u3055\u306a\u3089\u3001\u5f97\u3088\u308a\u640d\u3092\u7d042\u500d\u5f37\u304f\u611f\u3058\u308b\u3002\u3060\u304b\u3089\u300c\u8cb7\u3044\u9003\u3059\u3068\u640d\u3092\u3059\u308b\u300d\u3068\u601d\u308f\u305b\u308b\u5e0c\u5c11\u6027\u306e\u6f14\u51fa\u306f\u3001\u4eba\u306e\u80cc\u4e2d\u3092\u5f37\u304f\u62bc\u3059\u3002  \u30ed\u30d0\u30fc\u30c8\u30fb\u30c1\u30e3\u30eb\u30c7\u30a3\u30fc\u30cb\uff08\u51fa\u5178\uff1ahttps:\/\/en.wikipedia.org\/wiki\/Robert_Cialdini\uff09 \u8ff7\u3046\u4eba\u306e\u80cc\u4e2d\u3092\u4eca\u3059\u3050\u62bc\u3059  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Brignull\u30d6\u30ea\u30cc\u30eb\u306f\u3001\u3053\u3046\u3057\u305f\u624b\u53e3\u3092\u6d88\u8cbb\u8005\u3092\u3060\u307e\u3059\u30d1\u30bf\u30fc\u30f3\u3068\u3057\u3066\u6574\u7406\u3057\u3066\u3044\u308b\u3002  \u898f\u5236\u3082\u9032\u3080\u3002\u82f1\u56fd\u306e\u5e83\u544a\u57fa\u6e96\u5c40\uff08ASA\uff09\u306f\u3001\u30bc\u30ed\u306b\u306a\u3063\u3066\u304b\u3089\u518d\u958b\u3059\u308b\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u30bf\u30a4\u30de\u30fc\u3092\u300c\u5b9f\u969b\u306b\u306f\u671f\u9593\u9650\u5b9a\u3067\u306f\u306a\u3044\u300d\u3068\u3057\u3066\u554f\u984c\u8996\u3057\u305f\u3002\u30de\u30c3\u30c8\u30ec\u30b9\u901a\u8ca9\u306eEmma Sleep\u306b\u5bfe\u3057\u3066\u306f\u3001\u7af6\u4e89\u30fb\u5e02\u5834\u5e81\uff08CMA\uff09\u304c2023\u5e74\u306b\u8ca9\u58f2\u624b\u6cd5\u306e\u662f\u6b63\u3092\u6c42\u3081\u305f\u3002\u672c\u7269\u306e\u5236\u7d04\u3092\u6b63\u76f4\u306b\u898b\u305b\u308b\u304b\u3001\u507d\u3063\u3066\u6025\u304b\u3059\u304b\u3002\u3053\u306e\u7dda\u5f15\u304d\u304c\u3001\u6709\u52b9\u306a\u624b\u6cd5\u3068\u9055\u6cd5\u30ea\u30b9\u30af\u306e\u5883\u76ee\u306b\u306a\u308b\u3002 \u95a2\u9023\u7528\u8a9e   \u5e0c\u5c11\u6027\u306e\u539f\u7406\uff08Scarcity Principle\uff09  FOMO\uff08\u53d6\u308a\u9003\u3059\u3053\u3068\u3078\u306e\u6050\u308c\uff09  https:\/\/uxdaystokyo.com\/articles\/glossary\/loss-aversion-bias\/  https:\/\/uxdaystokyo.com\/articles\/glossary\/deceptive-design\/\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/artificial-scarcity\/\" \/>\n<meta property=\"og:site_name\" content=\"UX TIMES\" \/>\n<meta property=\"article:modified_time\" 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Beers\uff09\u306f20\u4e16\u7d00\u3092\u901a\u3058\u3066\u4e16\u754c\u306e\u30c0\u30a4\u30e4\u4f9b\u7d66\u306e8\u5272\u4ee5\u4e0a\u3092\u304a\u3055\u3048\u3001\u63a1\u6398\u3057\u305f\u77f3\u3092\u5009\u5eab\u306b\u305f\u3081\u8fbc\u307f\u3001\u5c11\u3057\u305a\u3064\u5e02\u5834\u306b\u51fa\u3059\u3053\u3068\u3067\u4fa1\u683c\u3092\u9ad8\u304f\u4fdd\u3063\u305f\u3002\u30c0\u30a4\u30e4\u306f\u5730\u8cea\u5b66\u7684\u306b\u306f\u6c7a\u3057\u3066\u73cd\u3057\u3044\u77f3\u3067\u306f\u306a\u3044\u304c\u3001\u540c\u793e\u306f\u4f9b\u7d66\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u300c\u5e0c\u5c11\u3067\u7279\u5225\u306a\u3082\u306e\u300d\u3068\u3044\u3046\u5370\u8c61\u3092\u4f5c\u308a\u4e0a\u3052\u305f\u3002 \u3053\u306e\u300c\u5e0c\u5c11\u3060\u3068\u4fa1\u5024\u304c\u4e0a\u304c\u308b\u300d\u5fc3\u7406\u3092\u4f53\u7cfb\u7acb\u3066\u305f\u306e\u304c\u3001\u793e\u4f1a\u5fc3\u7406\u5b66\u8005\u306eRobert\u30ed\u30d0\u30fc\u30c8 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Sleep\u306b\u5bfe\u3057\u3066\u306f\u3001\u7af6\u4e89\u30fb\u5e02\u5834\u5e81\uff08CMA\uff09\u304c2023\u5e74\u306b\u8ca9\u58f2\u624b\u6cd5\u306e\u662f\u6b63\u3092\u6c42\u3081\u305f\u3002\u672c\u7269\u306e\u5236\u7d04\u3092\u6b63\u76f4\u306b\u898b\u305b\u308b\u304b\u3001\u507d\u3063\u3066\u6025\u304b\u3059\u304b\u3002\u3053\u306e\u7dda\u5f15\u304d\u304c\u3001\u6709\u52b9\u306a\u624b\u6cd5\u3068\u9055\u6cd5\u30ea\u30b9\u30af\u306e\u5883\u76ee\u306b\u306a\u308b\u3002 \u95a2\u9023\u7528\u8a9e   \u5e0c\u5c11\u6027\u306e\u539f\u7406\uff08Scarcity Principle\uff09  FOMO\uff08\u53d6\u308a\u9003\u3059\u3053\u3068\u3078\u306e\u6050\u308c\uff09  https:\/\/uxdaystokyo.com\/articles\/glossary\/loss-aversion-bias\/  https:\/\/uxdaystokyo.com\/articles\/glossary\/deceptive-design\/","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uxdaystokyo.com\/articles\/glossary\/artificial-scarcity\/","og_locale":"ja_JP","og_type":"article","og_title":"\u4eba\u5de5\u7684\u5e0c\u5c11\u6027 | UX TIMES","og_description":"\u4eba\u5de5\u7684\u5e0c\u5c11\u6027\uff08Artificial 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Cialdini\u30c1\u30e3\u30eb\u30c7\u30a3\u30fc\u30cb\u3067\u3042\u308b\u30021984\u5e74\u306e\u8457\u66f8\u300e\u5f71\u97ff\u529b\u306e\u6b66\u5668\uff08Influence\uff09\u300f\u3067\u3001\u5f7c\u306f\u4eba\u3092\u52d5\u304b\u30596\u3064\u306e\u539f\u7406\u306e\u3072\u3068\u3064\u306b\u300c\u5e0c\u5c11\u6027\u300d\u3092\u6319\u3052\u305f\u3002\u624b\u306b\u5165\u308a\u306b\u304f\u3044\u6a5f\u4f1a\u307b\u3069\u4fa1\u5024\u304c\u9ad8\u304f\u898b\u3048\u308b\u3001\u3068\u3044\u3046\u539f\u7406\u3067\u3042\u308b\u3002\u305d\u306e\u6839\u3063\u3053\u306b\u306f\u3001Daniel\u30c0\u30cb\u30a8\u30eb Kahneman\u30ab\u30fc\u30cd\u30de\u30f3\u3068Amos\u30a8\u30a4\u30e2\u30b9 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