{"id":39284,"date":"2026-09-04T20:57:43","date_gmt":"2026-09-04T11:57:43","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=39284"},"modified":"2026-09-04T20:57:43","modified_gmt":"2026-09-04T11:57:43","slug":"actor-observer-bias","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/actor-observer-bias\/","title":{"rendered":"\u884c\u70ba\u8005-\u89b3\u5bdf\u8005\u30d0\u30a4\u30a2\u30b9"},"content":{"rendered":"<p>\u884c\u70ba\u8005-\u89b3\u5bdf\u8005\u30d0\u30a4\u30a2\u30b9\uff08Actor-Observer Bias\uff09\u3068\u306f\u3001\u540c\u3058\u884c\u52d5\u3067\u3082\u3001\u81ea\u5206\u304c\u3057\u305f\u3068\u304d\u306f\u72b6\u6cc1\u306e\u305b\u3044\u306b\u3001\u4ed6\u4eba\u304c\u3057\u305f\u3068\u304d\u306f\u305d\u306e\u4eba\u306e\u6027\u683c\u306e\u305b\u3044\u306b\u3059\u308b\u3001\u539f\u56e0\u306e\u898b\u65b9\u306e\u504f\u308a\u3067\u3042\u308b\u3002\u884c\u52d5\u3059\u308b\u4eba\u306e\u7acb\u5834\u3067\u539f\u56e0\u306e\u3068\u3089\u3048\u65b9\u304c\u5909\u308f\u3063\u3066\u3057\u307e\u3046\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u8fd4\u4fe1\u304c3\u65e5\u9045\u308c\u305f\u81ea\u5206\u306f\u300c\u5225\u306e\u6848\u4ef6\u304c\u91cd\u306a\u3063\u3066\u3044\u305f\u300d\u3068\u8aac\u660e\u3059\u308b\u3002\u540c\u3058\u3060\u3051\u8fd4\u4fe1\u304c\u9045\u308c\u305f\u76f8\u624b\u306b\u306f\u300c\u9023\u7d61\u304c\u96d1\u306a\u4eba\u3060\u300d\u3068\u611f\u3058\u3066\u3057\u307e\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/09\/1788520881294-1024x559.jpg\" alt=\"\" width=\"1024\" height=\"559\" class=\"size-large wp-image-39288 aligncenter\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/09\/1788520881294-1024x559.jpg 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/09\/1788520881294-300x164.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/09\/1788520881294-768x419.jpg 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/09\/1788520881294.jpg 1408w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>\u3084\u3063\u305f\u5074\u306f\u72b6\u6cc1\u306e\u305b\u3044\u3001\u898b\u305f\u5074\u306f\u4eba\u306e\u305b\u3044<\/h2>\n<p>\u3053\u306e\u504f\u308a\u306e\u8981\u70b9\u306f\u3001\u539f\u56e0\u306e\u7f6e\u304d\u5148\u304c\u3001\u884c\u52d5\u3057\u305f\u672c\u4eba\u3068\u898b\u3066\u3044\u305f\u4eba\u3067\u9006\u3092\u5411\u304f\u3068\u3053\u308d\u306b\u3042\u308b\u3002<\/p>\n<p>\u884c\u52d5\u306e\u539f\u56e0\u306f\u3001\u6027\u683c\u30fb\u80fd\u529b\u30fb\u610f\u56f3\u306e\u3088\u3046\u306b\u672c\u4eba\u306e\u4e2d\u306b\u3042\u308b\u3082\u306e\u3068\u3001\u5468\u308a\u306e\u4e8b\u60c5\u30fb\u76f8\u624b\u306e\u51fa\u65b9\u30fb\u5076\u7136\u306e\u3088\u3046\u306b\u672c\u4eba\u306e\u5916\u306b\u3042\u308b\u3082\u306e\u306b\u5206\u304b\u308c\u308b\u3002\u524d\u8005\u306b\u7f6e\u304f\u3053\u3068\u3092\u5185\u7684\u5e30\u5c5e\u3001\u5f8c\u8005\u306b\u7f6e\u304f\u3053\u3068\u3092\u5916\u7684\u5e30\u5c5e\u3068\u547c\u3076\u3002\u884c\u70ba\u8005-\u89b3\u5bdf\u8005\u30d0\u30a4\u30a2\u30b9\u306f\u3001\u884c\u52d5\u3057\u305f\u672c\u4eba\u304c\u5916\u7684\u5e30\u5c5e\u306b\u5bc4\u308a\u3001\u898b\u3066\u3044\u305f\u4eba\u304c\u5185\u7684\u5e30\u5c5e\u306b\u5bc4\u308b\u3068\u3044\u3046\u3001\u5411\u304d\u306e\u6c7a\u307e\u3063\u305f\u305a\u308c\u3092\u6307\u3059\u3002<\/p>\n<p>\u305a\u308c\u304c\u751f\u307e\u308c\u308b\u7406\u7531\u306e\u3072\u3068\u3064\u306f\u3001\u624b\u5143\u306b\u3042\u308b\u6750\u6599\u306e\u5dee\u3067\u3042\u308b\u3002\u81ea\u5206\u306e\u884c\u52d5\u306a\u3089\u3001\u305d\u306e\u65e5\u306e\u4e8b\u60c5\u3082\u3001\u904e\u53bb\u306b\u540c\u3058\u5834\u9762\u3067\u3069\u3046\u3057\u305f\u304b\u3082\u672c\u4eba\u3060\u3051\u304c\u77e5\u3063\u3066\u3044\u308b\u3002\u76f8\u624b\u306b\u3064\u3044\u3066\u306f\u305d\u306e\u6750\u6599\u304c\u306a\u3044\u306e\u3067\u3001\u76ee\u306b\u898b\u3048\u308b\u884c\u52d5\u3068\u305d\u306e\u4eba\u306e\u4eba\u67c4\u3092\u7d50\u3073\u3064\u3051\u3066\u8aac\u660e\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<p>\u3082\u3046\u3072\u3068\u3064\u306f\u3001\u76ee\u306b\u5165\u3063\u3066\u3044\u308b\u3082\u306e\u306e\u5dee\u3067\u3042\u308b\u3002\u898b\u3066\u3044\u308b\u5074\u306e\u8996\u7dda\u306f\u884c\u52d5\u3057\u3066\u3044\u308b\u4eba\u3078\u5411\u304b\u3046\u304c\u3001\u884c\u52d5\u3057\u3066\u3044\u308b\u672c\u4eba\u306f\u81ea\u5206\u306e\u59ff\u304c\u898b\u3048\u306a\u3044\u306e\u3067\u3001\u8996\u754c\u306b\u5165\u308b\u306e\u306f\u5468\u308a\u306e\u72b6\u6cc1\u306e\u5074\u306b\u306a\u308b\u3002<\/p>\n<p>\u6df7\u540c\u3057\u3084\u3059\u3044\u306e\u304c<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/fundamental-attribution-error\/\">\u6839\u672c\u7684\u306a\u5e30\u5c5e\u306e\u8aa4\u308a<\/a>\u3067\u3042\u308b\u3002\u6839\u672c\u7684\u306a\u5e30\u5c5e\u306e\u8aa4\u308a\u306f\u3001\u884c\u52d5\u3092\u898b\u3066\u305d\u306e\u4eba\u306e\u6027\u683c\u3092\u63a8\u5bdf\u3059\u308b\u8aa4\u308a\u3092\u6307\u3059\u3002\u3053\u3061\u3089\u306f\u3001\u884c\u52d5\u8005-\u89b3\u5bdf\u8005\u30d0\u30a4\u30a2\u30b9\u306f\u3001\u8d77\u304d\u305f\u884c\u52d5\u306e\u539f\u56e0\u3092\u8aac\u660e\u3059\u308b\u3068\u304d\u306e\u504f\u308a\u3067\u3042\u308b\u3002\u884c\u52d5\u304b\u3089\u6027\u683c\u3092\u63a8\u6e2c\u3059\u308b\u3053\u3068\u3068\u3001\u884c\u52d5\u306e\u539f\u56e0\u3092\u8003\u3048\u308b\u3053\u3068\u306f\u3001\u5225\u306e\u50cd\u304d\u3067\u3042\u308b\u3002<\/p>\n<h2>\u8a9e\u6e90\u30fb\u63d0\u5531\u8005<\/h2>\n<p>\u3053\u306e\u8003\u3048\u306f\u3001\u540c\u3058\u51fa\u6765\u4e8b\u306b\u3064\u3044\u3066\u5f53\u4e8b\u8005\u3068\u5468\u56f2\u306e\u8aac\u660e\u304c\u98df\u3044\u9055\u3044\u3001\u3069\u3061\u3089\u3082\u8b72\u3089\u306a\u3044\u5834\u9762\u304b\u3089\u51fa\u3066\u304d\u305f\u3002<\/p>\n<p>1960\u5e74\u4ee3\u306b\u3001<ruby>Fritz<rt>\u30d5\u30ea\u30c3\u30c4<\/rt><\/ruby> <ruby>Heider<rt>\u30cf\u30a4\u30c0\u30fc<\/rt><\/ruby> \u304c\u5185\u5074\u306e\u539f\u56e0\u3068\u5916\u5074\u306e\u539f\u56e0\u3068\u3044\u3046\u5206\u3051\u65b9\u3092\u793a\u3057\u3001<ruby>Harold<rt>\u30cf\u30ed\u30eb\u30c9<\/rt><\/ruby> <ruby>H<rt>\u30a8\u30a4\u30c1<\/rt><\/ruby>. <ruby>Kelley<rt>\u30b1\u30ea\u30fc<\/rt><\/ruby> \u304c\u305d\u306e\u5272\u308a\u51fa\u3057\u65b9\u3092\u624b\u9806\u306b\u307e\u3068\u3081\u3066\u3044\u308b\u3002<\/p>\n<p><ruby>Edward<rt>\u30a8\u30c9\u30ef\u30fc\u30c9<\/rt><\/ruby> <ruby>E<rt>\u30a4\u30fc<\/rt><\/ruby>. <ruby>Jones<rt>\u30b8\u30e7\u30fc\u30f3\u30ba<\/rt><\/ruby> \u3068 <ruby>Richard<rt>\u30ea\u30c1\u30e3\u30fc\u30c9<\/rt><\/ruby> <ruby>E<rt>\u30a4\u30fc<\/rt><\/ruby>. <ruby>Nisbett<rt>\u30cb\u30b9\u30d9\u30c3\u30c8<\/rt><\/ruby> \u304c\u7537\u5b50\u5b66\u751f30\u4eba\u306b\u5bfe\u3057\u3066\u5b9f\u8a3c\u3092\u884c\u3063\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/09\/richardnisbett.webp\" alt=\"\" width=\"678\" height=\"452\" class=\"size-large wp-image-39285 aligncenter\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/09\/richardnisbett.webp 678w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/09\/richardnisbett-300x200.webp 300w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/p>\n<p>\u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30cb\u30b9\u30d9\u30c3\u30c8\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/en.wikipedia.org\/wiki\/Richard_E._Nisbett\">https:\/\/en.wikipedia.org\/wiki\/Richard_E._Nisbett<\/a>\uff09<\/p>\n<p>\u7537\u5b50\u5b66\u751f\u306b\u306f\u81ea\u5206\u304c\u5c02\u653b\u3092\u9078\u3093\u3060\u7406\u7531\u3068\u3001\u4ea4\u969b\u76f8\u624b\u3092\u597d\u304d\u306a\u7406\u7531\u3092\u66f8\u304b\u305b\u3001\u7d9a\u3044\u3066\u540c\u30582\u554f\u3092\u89aa\u53cb\u306b\u3064\u3044\u3066\u66f8\u304b\u305b\u305f\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u81ea\u5206\u306b\u3064\u3044\u3066\u306e\u8aac\u660e\u3067\u306f\u5c02\u653b\u3084\u76f8\u624b\u305d\u306e\u3082\u306e\u306e\u6027\u8cea\u3092\u6319\u3052\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u89aa\u53cb\u306b\u3064\u3044\u3066\u306e\u8aac\u660e\u3067\u306f\u89aa\u53cb\u306e\u6027\u683c\u3092\u6319\u3052\u308b\u3053\u3068\u304c\u591a\u304b\u3063\u305f\u3002<\/p>\n<h2>\u554f\u984c\u3092\u4eba\u306e\u305b\u3044\u3067\u7247\u3065\u3051\u306a\u3044<\/h2>\n<p>\u3053\u306e\u504f\u308a\u3092\u77e5\u3063\u3066\u3044\u308b\u3068\u3001\u539f\u56e0\u3092\u4eba\u306b\u7f6e\u3044\u305f\u6642\u70b9\u3067\u6b62\u307e\u3063\u3066\u3044\u305f\u539f\u56e0\u63a2\u3057\u3092\u3001\u3082\u3046\u4e00\u6bb5\u9032\u3081\u3089\u308c\u308b\u3002<\/p>\n<p>\u77e5\u3089\u306a\u3044\u307e\u307e\u9032\u3081\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\u3067\u53c2\u52a0\u8005\u304c\u8a70\u307e\u3063\u305f\u5834\u9762\u304c\u300c\u3053\u306e\u4eba\u306f\u30b9\u30de\u30db\u306e\u64cd\u4f5c\u306b\u6163\u308c\u3066\u3044\u306a\u3044\u300d\u3067\u7d42\u308f\u308b\u3002\u753b\u9762\u306b\u624b\u3092\u5165\u308c\u306a\u3044\u307e\u307e\u6b21\u3078\u9032\u3080\u306e\u3067\u3001\u540c\u3058\u5834\u6240\u3067\u5225\u306e\u4eba\u3082\u8a70\u307e\u308b\u3002\u554f\u3044\u5408\u308f\u305b\u304c\u5897\u3048\u3066\u304b\u3089\u3001\u3088\u3046\u3084\u304f\u753b\u9762\u306e\u554f\u984c\u3060\u3068\u6c17\u3065\u304f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/09\/1788520923351-1024x559.jpg\" alt=\"\" width=\"1024\" height=\"559\" class=\"size-large wp-image-39289 aligncenter\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/09\/1788520923351-1024x559.jpg 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/09\/1788520923351-300x164.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/09\/1788520923351-768x419.jpg 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/09\/1788520923351.jpg 1408w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/jnd.org\/human-error-no-bad-design\/\"><ruby>Don<rt>\u30c9\u30f3<\/rt><\/ruby> <ruby>Norman<rt>\u30ce\u30fc\u30de\u30f3<\/rt><\/ruby> \u306e\u6307\u6458<\/a>\u306b\u3088\u308b\u3068\u3001\u7523\u696d\u4e8b\u6545\u306e9\u5272\u4ee5\u4e0a\u3092\u3001\u73fe\u5834\u306f\u4eba\u306e\u30df\u30b9\u304c\u539f\u56e0\u3060\u3068\u7247\u3065\u3051\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u305d\u306e\u591a\u304f\u306f\u3001\u88c5\u7f6e\u3084\u624b\u9806\u306e\u8a2d\u8a08\u304c\u4eba\u306e\u50cd\u304d\u65b9\u306b\u5408\u3063\u3066\u3044\u306a\u3044\u3068\u3053\u308d\u304b\u3089\u8d77\u304d\u3066\u3044\u308b\u3002\u62c5\u5f53\u8005\u306e\u4e0d\u6ce8\u610f\u3067\u8aac\u660e\u3092\u7d42\u3048\u308b\u3068\u3001\u5143\u306e\u539f\u56e0\u306f\u624b\u3064\u304b\u305a\u3067\u6b8b\u308a\u3001\u6b21\u306e\u4eba\u304c\u540c\u3058\u64cd\u4f5c\u3067\u3064\u307e\u305a\u304f\u3002<\/p>\n<h2>\u8a18\u9332\u306f\u8d77\u304d\u305f\u3053\u3068\u3060\u3051\u3092\u66f8\u304f<\/h2>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u89b3\u5bdf\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4eba\u67c4\u3001\u6027\u5225\u3001\u5e74\u9f62\u306a\u3069\u3067\u306f\u306a\u304f\u3001\u8d77\u3053\u3063\u305f\u4e8b\u8c61\u3092\u89b3\u6e2c\u3057\u3001\u8a18\u9332\u3059\u308b\u306e\u304c\u3088\u3044\u3002<\/p>\n<p><a href=\"https:\/\/www.userinterviews.com\/blog\/how-to-reduce-bias-in-ux-research\">User Interviews \u306e\u30d0\u30a4\u30a2\u30b9\u89e3\u8aac<\/a>\u306f\u3001\u53c2\u52a0\u8005\u304c\u7709\u3092\u3072\u305d\u3081\u305f\u5834\u9762\u3067\u3001\u305d\u306e\u7406\u7531\u3092\u305d\u306e\u5834\u3067\u66f8\u304d\u8db3\u3055\u306a\u3044\u3088\u3046\u52e7\u3081\u3066\u3044\u308b\u3002\u66f8\u304f\u306e\u306f\u300c\u65b0\u3057\u3044\u753b\u9762\u3092\u958b\u304d\u3001\u305f\u3081\u606f\u3092\u3064\u304d\u3001\u7709\u3092\u3072\u305d\u3081\u305f\u300d\u3068\u3001\u8d77\u304d\u305f\u3053\u3068\u3060\u3051\u3067\u3042\u308b\u3002\u898b\u7acb\u3066\u306f\u6d88\u3055\u305a\u306b\u5225\u306e\u6b04\u3078\u7f6e\u304f\u3002\u3053\u3046\u3057\u3066\u304a\u304f\u3068\u3001\u539f\u56e0\u3092\u4eba\u306b\u7f6e\u3044\u305f\u6587\u304c\u3069\u308c\u304b\u3092\u5f8c\u304b\u3089\u898b\u5206\u3051\u3089\u308c\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/09\/1788520929903-1024x559.jpg\" alt=\"\" width=\"1024\" height=\"559\" \/><\/p>\n<h2>\u51fa\u6765\u4e8b\u306e\u826f\u3057\u60aa\u3057\u3067\u539f\u56e0\u306e\u3068\u3089\u3048\u65b9\u304c\u9006\u306b\u306a\u308b<\/h2>\n<p>\u305f\u3060\u3057\u3001\u3053\u306e\u504f\u308a\u304c\u3069\u3093\u306a\u5834\u9762\u3067\u3082\u73fe\u308c\u308b\u3068\u306f\u8a00\u3048\u306a\u3044\u3002<\/p>\n<p><ruby>Bertram<rt>\u30d0\u30fc\u30c8\u30e9\u30e0<\/rt><\/ruby> <ruby>F<rt>\u30a8\u30d5<\/rt><\/ruby>. <ruby>Malle<rt>\u30de\u30ec<\/rt><\/ruby> \u306f\u30011971\u5e74\u304b\u30892004\u5e74\u307e\u3067\u306e173\u4ef6\u306e\u7814\u7a76\u3092\u96c6\u3081\u76f4\u3057\u305f\u3068\u3053\u308d\u3001\u81ea\u5206\u3068\u4ed6\u4eba\u3067\u8aac\u660e\u306e\u5dee\u306f\u5c0f\u3055\u3044\u3053\u3068\u3082\u3042\u3063\u305f\u3002<\/p>\n<p>\u5206\u304b\u308c\u76ee\u306f\u51fa\u6765\u4e8b\u306e\u826f\u3057\u60aa\u3057\u306b\u3042\u3063\u305f\u3002\u540c\u3058\u30e1\u30bf\u5206\u6790\u3067\u306f\u3001\u60aa\u3044\u51fa\u6765\u4e8b\u306b\u3064\u3044\u3066\u306f\u5f53\u521d\u306e\u5411\u304d\u3069\u304a\u308a\u306e\u305a\u308c\u304c\u73fe\u308c\u3001\u826f\u3044\u51fa\u6765\u4e8b\u3067\u306f\u9006\u5411\u304d\u306b\u306a\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul><\/ul>\n<ul><\/ul>\n<ul><\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"50OQsO4o6i\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/fundamental-attribution-error\/\">\u6839\u672c\u7684\u306a\u5e30\u5c5e\u306e\u8aa4\u308a<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201c\u6839\u672c\u7684\u306a\u5e30\u5c5e\u306e\u8aa4\u308a\u201d \u2014 UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/fundamental-attribution-error\/embed\/#?secret=AUpkYBcZgc#?secret=50OQsO4o6i\" data-secret=\"50OQsO4o6i\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"0JaKu7H71O\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/self-serving-bias\/\">\u81ea\u5df1\u5949\u4ed5\u30d0\u30a4\u30a2\u30b9<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201c\u81ea\u5df1\u5949\u4ed5\u30d0\u30a4\u30a2\u30b9\u201d \u2014 UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/self-serving-bias\/embed\/#?secret=RphSretl3D#?secret=0JaKu7H71O\" data-secret=\"0JaKu7H71O\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u81ea\u5206\u306e\u884c\u52d5\u306f\u72b6\u6cc1\u306e\u305b\u3044\u3001\u4ed6\u4eba\u306e\u884c\u52d5\u306f\u6027\u683c\u306e\u305b\u3044\u3068\u8aac\u660e\u3059\u308b\u504f\u308a<\/p>\n","protected":false},"author":61,"featured_media":39292,"template":"","meta":{"_monsterinsights_skip_tracking":false,"English":"actor observer bias","design_hint":"","footnotes":""},"glossary-category":[20],"glossary_tag":[],"class_list":["post-39284","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-thinking-mind-bias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u884c\u70ba\u8005-\u89b3\u5bdf\u8005\u30d0\u30a4\u30a2\u30b9 | UX TIMES<\/title>\n<meta name=\"description\" content=\"\u884c\u70ba\u8005-\u89b3\u5bdf\u8005\u30d0\u30a4\u30a2\u30b9\uff08Actor-Observer Bias\uff09\u3068\u306f\u3001\u540c\u3058\u884c\u52d5\u3067\u3082\u3001\u81ea\u5206\u304c\u3057\u305f\u3068\u304d\u306f\u72b6\u6cc1\u306e\u305b\u3044\u306b\u3001\u4ed6\u4eba\u304c\u3057\u305f\u3068\u304d\u306f\u305d\u306e\u4eba\u306e\u6027\u683c\u306e\u305b\u3044\u306b\u3059\u308b\u3001\u539f\u56e0\u306e\u898b\u65b9\u306e\u504f\u308a\u3067\u3042\u308b\u3002\u884c\u52d5\u3059\u308b\u4eba\u306e\u7acb\u5834\u3067\u539f\u56e0\u306e\u3068\u3089\u3048\u65b9\u304c\u5909\u308f\u3063\u3066\u3057\u307e\u3046\u3002  \u305f\u3068\u3048\u3070\u3001\u8fd4\u4fe1\u304c3\u65e5\u9045\u308c\u305f\u81ea\u5206\u306f\u300c\u5225\u306e\u6848\u4ef6\u304c\u91cd\u306a\u3063\u3066\u3044\u305f\u300d\u3068\u8aac\u660e\u3059\u308b\u3002\u540c\u3058\u3060\u3051\u8fd4\u4fe1\u304c\u9045\u308c\u305f\u76f8\u624b\u306b\u306f\u300c\u9023\u7d61\u304c\u96d1\u306a\u4eba\u3060\u300d\u3068\u611f\u3058\u3066\u3057\u307e\u3046\u3002   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\u3053\u306e\u8003\u3048\u306f\u3001\u540c\u3058\u51fa\u6765\u4e8b\u306b\u3064\u3044\u3066\u5f53\u4e8b\u8005\u3068\u5468\u56f2\u306e\u8aac\u660e\u304c\u98df\u3044\u9055\u3044\u3001\u3069\u3061\u3089\u3082\u8b72\u3089\u306a\u3044\u5834\u9762\u304b\u3089\u51fa\u3066\u304d\u305f\u3002  1960\u5e74\u4ee3\u306b\u3001Fritz\u30d5\u30ea\u30c3\u30c4 Heider\u30cf\u30a4\u30c0\u30fc \u304c\u5185\u5074\u306e\u539f\u56e0\u3068\u5916\u5074\u306e\u539f\u56e0\u3068\u3044\u3046\u5206\u3051\u65b9\u3092\u793a\u3057\u3001Harold\u30cf\u30ed\u30eb\u30c9 H\u30a8\u30a4\u30c1. Kelley\u30b1\u30ea\u30fc \u304c\u305d\u306e\u5272\u308a\u51fa\u3057\u65b9\u3092\u624b\u9806\u306b\u307e\u3068\u3081\u3066\u3044\u308b\u3002  Edward\u30a8\u30c9\u30ef\u30fc\u30c9 E\u30a4\u30fc. Jones\u30b8\u30e7\u30fc\u30f3\u30ba \u3068 Richard\u30ea\u30c1\u30e3\u30fc\u30c9 E\u30a4\u30fc. Nisbett\u30cb\u30b9\u30d9\u30c3\u30c8 \u304c\u7537\u5b50\u5b66\u751f30\u4eba\u306b\u5bfe\u3057\u3066\u5b9f\u8a3c\u3092\u884c\u3063\u305f\u3002    \u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30cb\u30b9\u30d9\u30c3\u30c8\uff08\u51fa\u5178\uff1ahttps:\/\/en.wikipedia.org\/wiki\/Richard_E._Nisbett\uff09  \u7537\u5b50\u5b66\u751f\u306b\u306f\u81ea\u5206\u304c\u5c02\u653b\u3092\u9078\u3093\u3060\u7406\u7531\u3068\u3001\u4ea4\u969b\u76f8\u624b\u3092\u597d\u304d\u306a\u7406\u7531\u3092\u66f8\u304b\u305b\u3001\u7d9a\u3044\u3066\u540c\u30582\u554f\u3092\u89aa\u53cb\u306b\u3064\u3044\u3066\u66f8\u304b\u305b\u305f\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u81ea\u5206\u306b\u3064\u3044\u3066\u306e\u8aac\u660e\u3067\u306f\u5c02\u653b\u3084\u76f8\u624b\u305d\u306e\u3082\u306e\u306e\u6027\u8cea\u3092\u6319\u3052\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u89aa\u53cb\u306b\u3064\u3044\u3066\u306e\u8aac\u660e\u3067\u306f\u89aa\u53cb\u306e\u6027\u683c\u3092\u6319\u3052\u308b\u3053\u3068\u304c\u591a\u304b\u3063\u305f\u3002 \u554f\u984c\u3092\u4eba\u306e\u305b\u3044\u3067\u7247\u3065\u3051\u306a\u3044 \u3053\u306e\u504f\u308a\u3092\u77e5\u3063\u3066\u3044\u308b\u3068\u3001\u539f\u56e0\u3092\u4eba\u306b\u7f6e\u3044\u305f\u6642\u70b9\u3067\u6b62\u307e\u3063\u3066\u3044\u305f\u539f\u56e0\u63a2\u3057\u3092\u3001\u3082\u3046\u4e00\u6bb5\u9032\u3081\u3089\u308c\u308b\u3002  \u77e5\u3089\u306a\u3044\u307e\u307e\u9032\u3081\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\u3067\u53c2\u52a0\u8005\u304c\u8a70\u307e\u3063\u305f\u5834\u9762\u304c\u300c\u3053\u306e\u4eba\u306f\u30b9\u30de\u30db\u306e\u64cd\u4f5c\u306b\u6163\u308c\u3066\u3044\u306a\u3044\u300d\u3067\u7d42\u308f\u308b\u3002\u753b\u9762\u306b\u624b\u3092\u5165\u308c\u306a\u3044\u307e\u307e\u6b21\u3078\u9032\u3080\u306e\u3067\u3001\u540c\u3058\u5834\u6240\u3067\u5225\u306e\u4eba\u3082\u8a70\u307e\u308b\u3002\u554f\u3044\u5408\u308f\u305b\u304c\u5897\u3048\u3066\u304b\u3089\u3001\u3088\u3046\u3084\u304f\u753b\u9762\u306e\u554f\u984c\u3060\u3068\u6c17\u3065\u304f\u3002    Don\u30c9\u30f3 Norman\u30ce\u30fc\u30de\u30f3 \u306e\u6307\u6458\u306b\u3088\u308b\u3068\u3001\u7523\u696d\u4e8b\u6545\u306e9\u5272\u4ee5\u4e0a\u3092\u3001\u73fe\u5834\u306f\u4eba\u306e\u30df\u30b9\u304c\u539f\u56e0\u3060\u3068\u7247\u3065\u3051\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u305d\u306e\u591a\u304f\u306f\u3001\u88c5\u7f6e\u3084\u624b\u9806\u306e\u8a2d\u8a08\u304c\u4eba\u306e\u50cd\u304d\u65b9\u306b\u5408\u3063\u3066\u3044\u306a\u3044\u3068\u3053\u308d\u304b\u3089\u8d77\u304d\u3066\u3044\u308b\u3002\u62c5\u5f53\u8005\u306e\u4e0d\u6ce8\u610f\u3067\u8aac\u660e\u3092\u7d42\u3048\u308b\u3068\u3001\u5143\u306e\u539f\u56e0\u306f\u624b\u3064\u304b\u305a\u3067\u6b8b\u308a\u3001\u6b21\u306e\u4eba\u304c\u540c\u3058\u64cd\u4f5c\u3067\u3064\u307e\u305a\u304f\u3002 \u8a18\u9332\u306f\u8d77\u304d\u305f\u3053\u3068\u3060\u3051\u3092\u66f8\u304f \u30e6\u30fc\u30b6\u30fc\u306e\u89b3\u5bdf\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4eba\u67c4\u3001\u6027\u5225\u3001\u5e74\u9f62\u306a\u3069\u3067\u306f\u306a\u304f\u3001\u8d77\u3053\u3063\u305f\u4e8b\u8c61\u3092\u89b3\u6e2c\u3057\u3001\u8a18\u9332\u3059\u308b\u306e\u304c\u3088\u3044\u3002  User Interviews \u306e\u30d0\u30a4\u30a2\u30b9\u89e3\u8aac\u306f\u3001\u53c2\u52a0\u8005\u304c\u7709\u3092\u3072\u305d\u3081\u305f\u5834\u9762\u3067\u3001\u305d\u306e\u7406\u7531\u3092\u305d\u306e\u5834\u3067\u66f8\u304d\u8db3\u3055\u306a\u3044\u3088\u3046\u52e7\u3081\u3066\u3044\u308b\u3002\u66f8\u304f\u306e\u306f\u300c\u65b0\u3057\u3044\u753b\u9762\u3092\u958b\u304d\u3001\u305f\u3081\u606f\u3092\u3064\u304d\u3001\u7709\u3092\u3072\u305d\u3081\u305f\u300d\u3068\u3001\u8d77\u304d\u305f\u3053\u3068\u3060\u3051\u3067\u3042\u308b\u3002\u898b\u7acb\u3066\u306f\u6d88\u3055\u305a\u306b\u5225\u306e\u6b04\u3078\u7f6e\u304f\u3002\u3053\u3046\u3057\u3066\u304a\u304f\u3068\u3001\u539f\u56e0\u3092\u4eba\u306b\u7f6e\u3044\u305f\u6587\u304c\u3069\u308c\u304b\u3092\u5f8c\u304b\u3089\u898b\u5206\u3051\u3089\u308c\u308b\u3002   \u51fa\u6765\u4e8b\u306e\u826f\u3057\u60aa\u3057\u3067\u539f\u56e0\u306e\u3068\u3089\u3048\u65b9\u304c\u9006\u306b\u306a\u308b \u305f\u3060\u3057\u3001\u3053\u306e\u504f\u308a\u304c\u3069\u3093\u306a\u5834\u9762\u3067\u3082\u73fe\u308c\u308b\u3068\u306f\u8a00\u3048\u306a\u3044\u3002  Bertram\u30d0\u30fc\u30c8\u30e9\u30e0 F\u30a8\u30d5. Malle\u30de\u30ec \u306f\u30011971\u5e74\u304b\u30892004\u5e74\u307e\u3067\u306e173\u4ef6\u306e\u7814\u7a76\u3092\u96c6\u3081\u76f4\u3057\u305f\u3068\u3053\u308d\u3001\u81ea\u5206\u3068\u4ed6\u4eba\u3067\u8aac\u660e\u306e\u5dee\u306f\u5c0f\u3055\u3044\u3053\u3068\u3082\u3042\u3063\u305f\u3002  \u5206\u304b\u308c\u76ee\u306f\u51fa\u6765\u4e8b\u306e\u826f\u3057\u60aa\u3057\u306b\u3042\u3063\u305f\u3002\u540c\u3058\u30e1\u30bf\u5206\u6790\u3067\u306f\u3001\u60aa\u3044\u51fa\u6765\u4e8b\u306b\u3064\u3044\u3066\u306f\u5f53\u521d\u306e\u5411\u304d\u3069\u304a\u308a\u306e\u305a\u308c\u304c\u73fe\u308c\u3001\u826f\u3044\u51fa\u6765\u4e8b\u3067\u306f\u9006\u5411\u304d\u306b\u306a\u308b\u3002 \u95a2\u9023\u7528\u8a9e    https:\/\/uxdaystokyo.com\/articles\/glossary\/fundamental-attribution-error  https:\/\/uxdaystokyo.com\/articles\/glossary\/self-serving-bias\/  &nbsp;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/actor-observer-bias\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u884c\u70ba\u8005-\u89b3\u5bdf\u8005\u30d0\u30a4\u30a2\u30b9 | UX TIMES\" \/>\n<meta property=\"og:description\" content=\"\u884c\u70ba\u8005-\u89b3\u5bdf\u8005\u30d0\u30a4\u30a2\u30b9\uff08Actor-Observer Bias\uff09\u3068\u306f\u3001\u540c\u3058\u884c\u52d5\u3067\u3082\u3001\u81ea\u5206\u304c\u3057\u305f\u3068\u304d\u306f\u72b6\u6cc1\u306e\u305b\u3044\u306b\u3001\u4ed6\u4eba\u304c\u3057\u305f\u3068\u304d\u306f\u305d\u306e\u4eba\u306e\u6027\u683c\u306e\u305b\u3044\u306b\u3059\u308b\u3001\u539f\u56e0\u306e\u898b\u65b9\u306e\u504f\u308a\u3067\u3042\u308b\u3002\u884c\u52d5\u3059\u308b\u4eba\u306e\u7acb\u5834\u3067\u539f\u56e0\u306e\u3068\u3089\u3048\u65b9\u304c\u5909\u308f\u3063\u3066\u3057\u307e\u3046\u3002  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\u3053\u306e\u8003\u3048\u306f\u3001\u540c\u3058\u51fa\u6765\u4e8b\u306b\u3064\u3044\u3066\u5f53\u4e8b\u8005\u3068\u5468\u56f2\u306e\u8aac\u660e\u304c\u98df\u3044\u9055\u3044\u3001\u3069\u3061\u3089\u3082\u8b72\u3089\u306a\u3044\u5834\u9762\u304b\u3089\u51fa\u3066\u304d\u305f\u3002  1960\u5e74\u4ee3\u306b\u3001Fritz\u30d5\u30ea\u30c3\u30c4 Heider\u30cf\u30a4\u30c0\u30fc \u304c\u5185\u5074\u306e\u539f\u56e0\u3068\u5916\u5074\u306e\u539f\u56e0\u3068\u3044\u3046\u5206\u3051\u65b9\u3092\u793a\u3057\u3001Harold\u30cf\u30ed\u30eb\u30c9 H\u30a8\u30a4\u30c1. Kelley\u30b1\u30ea\u30fc \u304c\u305d\u306e\u5272\u308a\u51fa\u3057\u65b9\u3092\u624b\u9806\u306b\u307e\u3068\u3081\u3066\u3044\u308b\u3002  Edward\u30a8\u30c9\u30ef\u30fc\u30c9 E\u30a4\u30fc. Jones\u30b8\u30e7\u30fc\u30f3\u30ba \u3068 Richard\u30ea\u30c1\u30e3\u30fc\u30c9 E\u30a4\u30fc. Nisbett\u30cb\u30b9\u30d9\u30c3\u30c8 \u304c\u7537\u5b50\u5b66\u751f30\u4eba\u306b\u5bfe\u3057\u3066\u5b9f\u8a3c\u3092\u884c\u3063\u305f\u3002    \u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30cb\u30b9\u30d9\u30c3\u30c8\uff08\u51fa\u5178\uff1ahttps:\/\/en.wikipedia.org\/wiki\/Richard_E._Nisbett\uff09  \u7537\u5b50\u5b66\u751f\u306b\u306f\u81ea\u5206\u304c\u5c02\u653b\u3092\u9078\u3093\u3060\u7406\u7531\u3068\u3001\u4ea4\u969b\u76f8\u624b\u3092\u597d\u304d\u306a\u7406\u7531\u3092\u66f8\u304b\u305b\u3001\u7d9a\u3044\u3066\u540c\u30582\u554f\u3092\u89aa\u53cb\u306b\u3064\u3044\u3066\u66f8\u304b\u305b\u305f\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u81ea\u5206\u306b\u3064\u3044\u3066\u306e\u8aac\u660e\u3067\u306f\u5c02\u653b\u3084\u76f8\u624b\u305d\u306e\u3082\u306e\u306e\u6027\u8cea\u3092\u6319\u3052\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u89aa\u53cb\u306b\u3064\u3044\u3066\u306e\u8aac\u660e\u3067\u306f\u89aa\u53cb\u306e\u6027\u683c\u3092\u6319\u3052\u308b\u3053\u3068\u304c\u591a\u304b\u3063\u305f\u3002 \u554f\u984c\u3092\u4eba\u306e\u305b\u3044\u3067\u7247\u3065\u3051\u306a\u3044 \u3053\u306e\u504f\u308a\u3092\u77e5\u3063\u3066\u3044\u308b\u3068\u3001\u539f\u56e0\u3092\u4eba\u306b\u7f6e\u3044\u305f\u6642\u70b9\u3067\u6b62\u307e\u3063\u3066\u3044\u305f\u539f\u56e0\u63a2\u3057\u3092\u3001\u3082\u3046\u4e00\u6bb5\u9032\u3081\u3089\u308c\u308b\u3002  \u77e5\u3089\u306a\u3044\u307e\u307e\u9032\u3081\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\u3067\u53c2\u52a0\u8005\u304c\u8a70\u307e\u3063\u305f\u5834\u9762\u304c\u300c\u3053\u306e\u4eba\u306f\u30b9\u30de\u30db\u306e\u64cd\u4f5c\u306b\u6163\u308c\u3066\u3044\u306a\u3044\u300d\u3067\u7d42\u308f\u308b\u3002\u753b\u9762\u306b\u624b\u3092\u5165\u308c\u306a\u3044\u307e\u307e\u6b21\u3078\u9032\u3080\u306e\u3067\u3001\u540c\u3058\u5834\u6240\u3067\u5225\u306e\u4eba\u3082\u8a70\u307e\u308b\u3002\u554f\u3044\u5408\u308f\u305b\u304c\u5897\u3048\u3066\u304b\u3089\u3001\u3088\u3046\u3084\u304f\u753b\u9762\u306e\u554f\u984c\u3060\u3068\u6c17\u3065\u304f\u3002    Don\u30c9\u30f3 Norman\u30ce\u30fc\u30de\u30f3 \u306e\u6307\u6458\u306b\u3088\u308b\u3068\u3001\u7523\u696d\u4e8b\u6545\u306e9\u5272\u4ee5\u4e0a\u3092\u3001\u73fe\u5834\u306f\u4eba\u306e\u30df\u30b9\u304c\u539f\u56e0\u3060\u3068\u7247\u3065\u3051\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u305d\u306e\u591a\u304f\u306f\u3001\u88c5\u7f6e\u3084\u624b\u9806\u306e\u8a2d\u8a08\u304c\u4eba\u306e\u50cd\u304d\u65b9\u306b\u5408\u3063\u3066\u3044\u306a\u3044\u3068\u3053\u308d\u304b\u3089\u8d77\u304d\u3066\u3044\u308b\u3002\u62c5\u5f53\u8005\u306e\u4e0d\u6ce8\u610f\u3067\u8aac\u660e\u3092\u7d42\u3048\u308b\u3068\u3001\u5143\u306e\u539f\u56e0\u306f\u624b\u3064\u304b\u305a\u3067\u6b8b\u308a\u3001\u6b21\u306e\u4eba\u304c\u540c\u3058\u64cd\u4f5c\u3067\u3064\u307e\u305a\u304f\u3002 \u8a18\u9332\u306f\u8d77\u304d\u305f\u3053\u3068\u3060\u3051\u3092\u66f8\u304f \u30e6\u30fc\u30b6\u30fc\u306e\u89b3\u5bdf\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4eba\u67c4\u3001\u6027\u5225\u3001\u5e74\u9f62\u306a\u3069\u3067\u306f\u306a\u304f\u3001\u8d77\u3053\u3063\u305f\u4e8b\u8c61\u3092\u89b3\u6e2c\u3057\u3001\u8a18\u9332\u3059\u308b\u306e\u304c\u3088\u3044\u3002  User Interviews \u306e\u30d0\u30a4\u30a2\u30b9\u89e3\u8aac\u306f\u3001\u53c2\u52a0\u8005\u304c\u7709\u3092\u3072\u305d\u3081\u305f\u5834\u9762\u3067\u3001\u305d\u306e\u7406\u7531\u3092\u305d\u306e\u5834\u3067\u66f8\u304d\u8db3\u3055\u306a\u3044\u3088\u3046\u52e7\u3081\u3066\u3044\u308b\u3002\u66f8\u304f\u306e\u306f\u300c\u65b0\u3057\u3044\u753b\u9762\u3092\u958b\u304d\u3001\u305f\u3081\u606f\u3092\u3064\u304d\u3001\u7709\u3092\u3072\u305d\u3081\u305f\u300d\u3068\u3001\u8d77\u304d\u305f\u3053\u3068\u3060\u3051\u3067\u3042\u308b\u3002\u898b\u7acb\u3066\u306f\u6d88\u3055\u305a\u306b\u5225\u306e\u6b04\u3078\u7f6e\u304f\u3002\u3053\u3046\u3057\u3066\u304a\u304f\u3068\u3001\u539f\u56e0\u3092\u4eba\u306b\u7f6e\u3044\u305f\u6587\u304c\u3069\u308c\u304b\u3092\u5f8c\u304b\u3089\u898b\u5206\u3051\u3089\u308c\u308b\u3002   \u51fa\u6765\u4e8b\u306e\u826f\u3057\u60aa\u3057\u3067\u539f\u56e0\u306e\u3068\u3089\u3048\u65b9\u304c\u9006\u306b\u306a\u308b \u305f\u3060\u3057\u3001\u3053\u306e\u504f\u308a\u304c\u3069\u3093\u306a\u5834\u9762\u3067\u3082\u73fe\u308c\u308b\u3068\u306f\u8a00\u3048\u306a\u3044\u3002  Bertram\u30d0\u30fc\u30c8\u30e9\u30e0 F\u30a8\u30d5. Malle\u30de\u30ec \u306f\u30011971\u5e74\u304b\u30892004\u5e74\u307e\u3067\u306e173\u4ef6\u306e\u7814\u7a76\u3092\u96c6\u3081\u76f4\u3057\u305f\u3068\u3053\u308d\u3001\u81ea\u5206\u3068\u4ed6\u4eba\u3067\u8aac\u660e\u306e\u5dee\u306f\u5c0f\u3055\u3044\u3053\u3068\u3082\u3042\u3063\u305f\u3002  \u5206\u304b\u308c\u76ee\u306f\u51fa\u6765\u4e8b\u306e\u826f\u3057\u60aa\u3057\u306b\u3042\u3063\u305f\u3002\u540c\u3058\u30e1\u30bf\u5206\u6790\u3067\u306f\u3001\u60aa\u3044\u51fa\u6765\u4e8b\u306b\u3064\u3044\u3066\u306f\u5f53\u521d\u306e\u5411\u304d\u3069\u304a\u308a\u306e\u305a\u308c\u304c\u73fe\u308c\u3001\u826f\u3044\u51fa\u6765\u4e8b\u3067\u306f\u9006\u5411\u304d\u306b\u306a\u308b\u3002 \u95a2\u9023\u7528\u8a9e    https:\/\/uxdaystokyo.com\/articles\/glossary\/fundamental-attribution-error  https:\/\/uxdaystokyo.com\/articles\/glossary\/self-serving-bias\/  &nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/actor-observer-bias\/\" \/>\n<meta property=\"og:site_name\" content=\"UX TIMES\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/09\/1788522972854.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"7\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/actor-observer-bias\\\/\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/actor-observer-bias\\\/\",\"name\":\"\u884c\u70ba\u8005-\u89b3\u5bdf\u8005\u30d0\u30a4\u30a2\u30b9 | UX 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Kelley\u30b1\u30ea\u30fc \u304c\u305d\u306e\u5272\u308a\u51fa\u3057\u65b9\u3092\u624b\u9806\u306b\u307e\u3068\u3081\u3066\u3044\u308b\u3002 Edward\u30a8\u30c9\u30ef\u30fc\u30c9 E\u30a4\u30fc. Jones\u30b8\u30e7\u30fc\u30f3\u30ba \u3068 Richard\u30ea\u30c1\u30e3\u30fc\u30c9 E\u30a4\u30fc. Nisbett\u30cb\u30b9\u30d9\u30c3\u30c8 \u304c\u7537\u5b50\u5b66\u751f30\u4eba\u306b\u5bfe\u3057\u3066\u5b9f\u8a3c\u3092\u884c\u3063\u305f\u3002 \u30ea\u30c1\u30e3\u30fc\u30c9\u30fb\u30cb\u30b9\u30d9\u30c3\u30c8\uff08\u51fa\u5178\uff1ahttps:\/\/en.wikipedia.org\/wiki\/Richard_E._Nisbett\uff09 \u7537\u5b50\u5b66\u751f\u306b\u306f\u81ea\u5206\u304c\u5c02\u653b\u3092\u9078\u3093\u3060\u7406\u7531\u3068\u3001\u4ea4\u969b\u76f8\u624b\u3092\u597d\u304d\u306a\u7406\u7531\u3092\u66f8\u304b\u305b\u3001\u7d9a\u3044\u3066\u540c\u30582\u554f\u3092\u89aa\u53cb\u306b\u3064\u3044\u3066\u66f8\u304b\u305b\u305f\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u81ea\u5206\u306b\u3064\u3044\u3066\u306e\u8aac\u660e\u3067\u306f\u5c02\u653b\u3084\u76f8\u624b\u305d\u306e\u3082\u306e\u306e\u6027\u8cea\u3092\u6319\u3052\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u89aa\u53cb\u306b\u3064\u3044\u3066\u306e\u8aac\u660e\u3067\u306f\u89aa\u53cb\u306e\u6027\u683c\u3092\u6319\u3052\u308b\u3053\u3068\u304c\u591a\u304b\u3063\u305f\u3002 \u554f\u984c\u3092\u4eba\u306e\u305b\u3044\u3067\u7247\u3065\u3051\u306a\u3044 \u3053\u306e\u504f\u308a\u3092\u77e5\u3063\u3066\u3044\u308b\u3068\u3001\u539f\u56e0\u3092\u4eba\u306b\u7f6e\u3044\u305f\u6642\u70b9\u3067\u6b62\u307e\u3063\u3066\u3044\u305f\u539f\u56e0\u63a2\u3057\u3092\u3001\u3082\u3046\u4e00\u6bb5\u9032\u3081\u3089\u308c\u308b\u3002 \u77e5\u3089\u306a\u3044\u307e\u307e\u9032\u3081\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\u3067\u53c2\u52a0\u8005\u304c\u8a70\u307e\u3063\u305f\u5834\u9762\u304c\u300c\u3053\u306e\u4eba\u306f\u30b9\u30de\u30db\u306e\u64cd\u4f5c\u306b\u6163\u308c\u3066\u3044\u306a\u3044\u300d\u3067\u7d42\u308f\u308b\u3002\u753b\u9762\u306b\u624b\u3092\u5165\u308c\u306a\u3044\u307e\u307e\u6b21\u3078\u9032\u3080\u306e\u3067\u3001\u540c\u3058\u5834\u6240\u3067\u5225\u306e\u4eba\u3082\u8a70\u307e\u308b\u3002\u554f\u3044\u5408\u308f\u305b\u304c\u5897\u3048\u3066\u304b\u3089\u3001\u3088\u3046\u3084\u304f\u753b\u9762\u306e\u554f\u984c\u3060\u3068\u6c17\u3065\u304f\u3002 Don\u30c9\u30f3 Norman\u30ce\u30fc\u30de\u30f3 \u306e\u6307\u6458\u306b\u3088\u308b\u3068\u3001\u7523\u696d\u4e8b\u6545\u306e9\u5272\u4ee5\u4e0a\u3092\u3001\u73fe\u5834\u306f\u4eba\u306e\u30df\u30b9\u304c\u539f\u56e0\u3060\u3068\u7247\u3065\u3051\u3066\u3044\u308b\u3002\u3057\u304b\u3057\u305d\u306e\u591a\u304f\u306f\u3001\u88c5\u7f6e\u3084\u624b\u9806\u306e\u8a2d\u8a08\u304c\u4eba\u306e\u50cd\u304d\u65b9\u306b\u5408\u3063\u3066\u3044\u306a\u3044\u3068\u3053\u308d\u304b\u3089\u8d77\u304d\u3066\u3044\u308b\u3002\u62c5\u5f53\u8005\u306e\u4e0d\u6ce8\u610f\u3067\u8aac\u660e\u3092\u7d42\u3048\u308b\u3068\u3001\u5143\u306e\u539f\u56e0\u306f\u624b\u3064\u304b\u305a\u3067\u6b8b\u308a\u3001\u6b21\u306e\u4eba\u304c\u540c\u3058\u64cd\u4f5c\u3067\u3064\u307e\u305a\u304f\u3002 \u8a18\u9332\u306f\u8d77\u304d\u305f\u3053\u3068\u3060\u3051\u3092\u66f8\u304f \u30e6\u30fc\u30b6\u30fc\u306e\u89b3\u5bdf\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4eba\u67c4\u3001\u6027\u5225\u3001\u5e74\u9f62\u306a\u3069\u3067\u306f\u306a\u304f\u3001\u8d77\u3053\u3063\u305f\u4e8b\u8c61\u3092\u89b3\u6e2c\u3057\u3001\u8a18\u9332\u3059\u308b\u306e\u304c\u3088\u3044\u3002 User Interviews \u306e\u30d0\u30a4\u30a2\u30b9\u89e3\u8aac\u306f\u3001\u53c2\u52a0\u8005\u304c\u7709\u3092\u3072\u305d\u3081\u305f\u5834\u9762\u3067\u3001\u305d\u306e\u7406\u7531\u3092\u305d\u306e\u5834\u3067\u66f8\u304d\u8db3\u3055\u306a\u3044\u3088\u3046\u52e7\u3081\u3066\u3044\u308b\u3002\u66f8\u304f\u306e\u306f\u300c\u65b0\u3057\u3044\u753b\u9762\u3092\u958b\u304d\u3001\u305f\u3081\u606f\u3092\u3064\u304d\u3001\u7709\u3092\u3072\u305d\u3081\u305f\u300d\u3068\u3001\u8d77\u304d\u305f\u3053\u3068\u3060\u3051\u3067\u3042\u308b\u3002\u898b\u7acb\u3066\u306f\u6d88\u3055\u305a\u306b\u5225\u306e\u6b04\u3078\u7f6e\u304f\u3002\u3053\u3046\u3057\u3066\u304a\u304f\u3068\u3001\u539f\u56e0\u3092\u4eba\u306b\u7f6e\u3044\u305f\u6587\u304c\u3069\u308c\u304b\u3092\u5f8c\u304b\u3089\u898b\u5206\u3051\u3089\u308c\u308b\u3002 \u51fa\u6765\u4e8b\u306e\u826f\u3057\u60aa\u3057\u3067\u539f\u56e0\u306e\u3068\u3089\u3048\u65b9\u304c\u9006\u306b\u306a\u308b \u305f\u3060\u3057\u3001\u3053\u306e\u504f\u308a\u304c\u3069\u3093\u306a\u5834\u9762\u3067\u3082\u73fe\u308c\u308b\u3068\u306f\u8a00\u3048\u306a\u3044\u3002 Bertram\u30d0\u30fc\u30c8\u30e9\u30e0 F\u30a8\u30d5. 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