{"id":39409,"date":"2026-10-06T16:22:28","date_gmt":"2026-10-06T07:22:28","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=39409"},"modified":"2026-10-06T16:22:28","modified_gmt":"2026-10-06T07:22:28","slug":"attention-economy","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/attention-economy\/","title":{"rendered":"\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30a8\u30b3\u30ce\u30df\u30fc"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30a8\u30b3\u30ce\u30df\u30fc\u3068\u306f\u3001\u60c5\u5831\u304c\u3042\u3075\u308c\u308b\u4e00\u65b9\u3067\u3001\u4eba\u304c\u4f7f\u3048\u308b\u6642\u9593\u3084\u6ce8\u610f\u306b\u306f\u9650\u308a\u304c\u3042\u308b\u305f\u3081\u3001<\/span><b>\u4eba\u306e\u6ce8\u610f\u3092\u96c6\u3081\u308b\u3053\u3068\u81ea\u4f53\u304c\u4fa1\u5024\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u3063\u305f\u7d4c\u6e08\u306e\u3057\u304f\u307f<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u52d5\u753b\u30b5\u30fc\u30d3\u30b9\u3084\u4ea4\u6d41\u30b5\u30a4\u30c8\uff08SNS\uff09\u306e\u591a\u304f\u306f\u7121\u6599\u3067\u4f7f\u3048\u308b\u3002\u305d\u306e\u304b\u308f\u308a\u3001\u5229\u7528\u4e2d\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u3002\u5229\u7528\u8005\u306f\u304a\u91d1\u3092\u6255\u3046\u4ee3\u308f\u308a\u306b\u3001<\/span><b>\u81ea\u5206\u306e\u6642\u9593\u3084\u6ce8\u610f\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b<\/b><span style=\"font-weight: 400;\">\u3068\u3082\u3044\u3048\u308b\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u60c5\u5831\u3067\u306f\u306a\u304f\u3001\u4eba\u306e\u6642\u9593\u304c\u4fa1\u5024\u306b\u306a\u308b<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/10\/attention-wavering-between-information-and-time-1024x641.png\" alt=\"\" width=\"845\" height=\"529\" class=\"alignnone  wp-image-39415\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/10\/attention-wavering-between-information-and-time-1024x641.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/10\/attention-wavering-between-information-and-time-300x188.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/10\/attention-wavering-between-information-and-time-768x481.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/10\/attention-wavering-between-information-and-time-1536x961.png 1536w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/10\/attention-wavering-between-information-and-time-800x500.png 800w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/10\/attention-wavering-between-information-and-time-1120x700.png 1120w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/10\/attention-wavering-between-information-and-time-1440x900.png 1440w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/10\/attention-wavering-between-information-and-time.png 1585w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u4eca\u306f\u3001\u60c5\u5831\u3092\u4f5c\u3063\u305f\u308a\u5c4a\u3051\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3001\u4ee5\u524d\u3088\u308a\u305a\u3063\u3068\u7c21\u5358\u306b\u306a\u3063\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8a18\u4e8b\u3001\u52d5\u753b\u3001SNS\u306e\u6295\u7a3f\u306a\u3069\u306f\u3001\u6b21\u3005\u3068\u4f5c\u3089\u308c\u3001\u3044\u304f\u3089\u3067\u3082\u5897\u3048\u3066\u3044\u304f\u3002\u4e00\u65b9\u3067\u3001\u4eba\u304c1\u65e5\u306b\u4f7f\u3048\u308b\u6642\u9593\u306f\u5897\u3048\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3064\u307e\u308a\u3001<\/span><b>\u60c5\u5831\u306f\u5897\u3048\u7d9a\u3051\u308b\u306e\u306b\u3001\u305d\u308c\u3092\u898b\u308b\u305f\u3081\u306e\u6642\u9593\u306f\u9650\u3089\u308c\u3066\u3044\u308b\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u305f\u3081\u3001\u4eca\u5ea6\u306f\u300c\u3069\u308c\u3060\u3051\u591a\u304f\u306e\u60c5\u5831\u3092\u5c4a\u3051\u3089\u308c\u308b\u304b\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u3069\u308c\u3060\u3051\u4eba\u306e\u6642\u9593\u3084\u6ce8\u610f\u3092\u96c6\u3081\u3089\u308c\u308b\u304b\u300d\u304c\u91cd\u8981\u306b\u306a\u3063\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u5e83\u544a\u3092\u51fa\u3059\u4f01\u696d\u306f\u3001\u4eba\u306b\u5e83\u544a\u3092\u898b\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u304a\u91d1\u3092\u6255\u3046\u3002\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u306f\u3001\u5229\u7528\u8005\u306b\u9577\u304f\u4f7f\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u5e83\u544a\u3092\u898b\u3066\u3082\u3089\u3063\u305f\u308a\u3001\u5546\u54c1\u3092\u8cb7\u3063\u3066\u3082\u3089\u3063\u305f\u308a\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7121\u6599\u306eSNS\u3084\u52d5\u753b\u30b5\u30fc\u30d3\u30b9\u3067\u300c\u5229\u7528\u8005\u81ea\u8eab\u304c\u5546\u54c1\u306b\u306a\u3063\u3066\u3044\u308b\u300d\u3068\u8a00\u308f\u308c\u308b\u306e\u306f\u3001\u3053\u306e\u95a2\u4fc2\u3092\u6307\u3057\u3066\u3044\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u3046\u306a\u308b\u3068\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u4f5c\u308a\u65b9\u3082\u5909\u308f\u3063\u3066\u304f\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b21\u306e\u52d5\u753b\u304c\u81ea\u52d5\u7684\u306b\u59cb\u307e\u308b\u3002\u753b\u9762\u3092\u4e0b\u306b\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u3068\u3001\u6b21\u3005\u306b\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u51fa\u3066\u304f\u308b\u3002\u901a\u77e5\u304c\u5c4a\u3044\u3066\u3001\u307e\u305f\u30a2\u30d7\u30ea\u3092\u958b\u304d\u305f\u304f\u306a\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306f\u3059\u3079\u3066\u3001<\/span><b>\u300c\u3082\u3046\u5c11\u3057\u898b\u305f\u3044\u300d\u300c\u3082\u3046\u5c11\u3057\u4f7f\u3044\u305f\u3044\u300d\u3068\u601d\u308f\u305b\u3001\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u96e2\u308c\u306b\u304f\u304f\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f<\/b><span style=\"font-weight: 400;\">\u3068\u3082\u3044\u3048\u308b\u3002<\/span><\/p>\n<h2>\u8a9e\u6e90\u30fb\u63d0\u5531\u8005<\/h2>\n<p><span style=\"font-weight: 400;\">\u300c\u60c5\u5831\u304c\u8db3\u308a\u306a\u3044\u300d\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u898b\u308b\u6642\u9593\u304c\u8db3\u308a\u306a\u3044\u300d\u3002\u3053\u306e\u8003\u3048\u65b9\u306f\u3001\u7a81\u7136\u751f\u307e\u308c\u305f\u3082\u306e\u3067\u306f\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1971\u5e74\u3001\u7d4c\u6e08\u5b66\u8005\u3067\u8a8d\u77e5\u79d1\u5b66\u8005\u306eHerbert\u00a5\u30cf\u30fc\u30d0\u30fc\u30c8\u00a5 A\u00a5\u30a8\u30fc\u00a5. Simon\u00a5\u30b5\u30a4\u30e2\u30f3\u00a5 \u306f\u3001\u3059\u3067\u306b\u3053\u306e\u554f\u984c\u3092\u6307\u6458\u3057\u3066\u3044\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f53\u6642\u3001\u4f01\u696d\u3067\u306f\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30fc\u3092\u4f7f\u3063\u3066\u3001\u305f\u304f\u3055\u3093\u306e\u60c5\u5831\u3092\u96c6\u3081\u3066\u7ba1\u7406\u8077\u306b\u5c4a\u3051\u308b\u4ed5\u7d44\u307f\u304c\u4f5c\u3089\u308c\u3066\u3044\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u7ba1\u7406\u8077\u306b\u306f\u60c5\u5831\u304c\u8db3\u308a\u306a\u3044\u300d\u3068\u8003\u3048\u3066\u3001\u5831\u544a\u66f8\u3092\u3069\u3093\u3069\u3093\u5897\u3084\u3057\u3066\u3044\u3063\u305f\u3002\u3057\u304b\u3057\u3001\u60c5\u5831\u304c\u5897\u3048\u308b\u307b\u3069\u3001\u4eca\u5ea6\u306f\u300c\u305d\u308c\u3092\u8aad\u3080\u6642\u9593\u300d\u304c\u8db3\u308a\u306a\u304f\u306a\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simon\u304c\u6307\u6458\u3057\u305f\u306e\u306f\u3001\u307e\u3055\u306b\u3053\u306e\u554f\u984c\u3060\u3063\u305f\u3002<\/span><\/p>\n<p><b>\u60c5\u5831\u304c\u5897\u3048\u308c\u3070\u5897\u3048\u308b\u307b\u3069\u3001\u305d\u308c\u3092\u898b\u308b\u4eba\u306e\u6ce8\u610f\u304c\u5fc5\u8981\u306b\u306a\u308b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3064\u307e\u308a\u3001\u554f\u984c\u306f\u300c\u60c5\u5831\u304c\u8db3\u308a\u306a\u3044\u3053\u3068\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u5897\u3048\u7d9a\u3051\u308b\u60c5\u5831\u3092\u898b\u308b\u6642\u9593\u3084\u6ce8\u610f\u306b\u306f\u9650\u308a\u304c\u3042\u308b\u3053\u3068\u300d\u3060\u3063\u305f\u3002<\/span><\/p>\n<figure style=\"text-align: center; margin: 1.5em auto;\"><img decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2026\/10\/herbert-simon--rit-nande-vol13num11-1981-mar19-complete.jpg\" alt=\"\u30cf\u30fc\u30d0\u30fc\u30c8\u30fbA\u30fb\u30b5\u30a4\u30e2\u30f3\" style=\"width: 200px; max-width: 45%; height: auto; display: block; margin: 0 auto;\" \/><figcaption style=\"font-size: 0.85em; color: #666;\">\u30cf\u30fc\u30d0\u30fc\u30c8\u30fbA\u30fb\u30b5\u30a4\u30e2\u30f3\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/en.wikipedia.org\/wiki\/Herbert_A._Simon\" target=\"_blank\" rel=\"noopener\">https:\/\/en.wikipedia.org\/wiki\/Herbert_A._Simon<\/a>\uff09<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Simon\u304c\u8003\u3048\u3066\u3044\u305f\u306e\u306f\u3001\u5358\u7d14\u306b\u300c\u3082\u3063\u3068\u60c5\u5831\u3092\u5c4a\u3051\u3088\u3046\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5fc5\u8981\u306a\u60c5\u5831\u3092\u3059\u3079\u3066\u5c4a\u3051\u308b\u306e\u3067\u306f\u306a\u304f\u3001<\/span><b>\u5fc5\u8981\u306a\u60c5\u5831\u3092\u3001\u3067\u304d\u308b\u3060\u3051\u5c11\u306a\u3044\u6642\u9593\u3067\u53d7\u3051\u53d6\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068<\/b><span style=\"font-weight: 400;\">\u304c\u5927\u5207\u3060\u3068\u8003\u3048\u305f\u306e\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30a8\u30b3\u30ce\u30df\u30fc\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u5e83\u304f\u77e5\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u306f\u30011990\u5e74\u4ee3\u306b\u5165\u3063\u3066\u304b\u3089\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1997\u5e74\u3001<a href=\"https:\/\/firstmonday.org\/ojs\/index.php\/fm\/article\/view\/519\"><ruby>Michael<rt>\u30de\u30a4\u30b1\u30eb<\/rt><\/ruby> <ruby>Goldhaber<rt>\u30b4\u30fc\u30eb\u30c9\u30cf\u30fc\u30d0\u30fc<\/rt><\/ruby> \u304c Wired \u8a8c<\/a>\u306e\u8a18\u4e8b\u3067\u3001\u3053\u308c\u304b\u3089\u306e\u7d4c\u6e08\u3067\u306f\u3001\u304a\u91d1\u3060\u3051\u3067\u306a\u304f\u300c\u4eba\u306e\u6ce8\u610f\u300d\u304c\u91cd\u8981\u306b\u306a\u308b\u3068\u6307\u6458\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2001\u5e74\u306b\u306f <ruby>Thomas<rt>\u30c8\u30fc\u30de\u30b9<\/rt><\/ruby> <ruby>Davenport<rt>\u30c0\u30d9\u30f3\u30dd\u30fc\u30c8<\/rt><\/ruby> \u3089\u304c\u540c\u3058\u984c\u540d\u306e\u66f8\u7c4d\u3092\u51fa\u3057\u3001\u3001\u7d4c\u55b6\u306e\u5206\u91ce\u3067\u3082\u5e83\u304f\u77e5\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084SNS\u306e\u666e\u53ca\u306b\u3088\u3063\u3066\u3001\u60c5\u5831\u306f\u3055\u3089\u306b\u5897\u3048\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u7d50\u679c\u3001\u300c\u3069\u3046\u3084\u3063\u3066\u60c5\u5831\u3092\u5c4a\u3051\u308b\u304b\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u3069\u3046\u3084\u3063\u3066\u4eba\u306b\u898b\u3066\u3082\u3089\u3046\u304b\u300d\u304c\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u30c6\u30fc\u30de\u306b\u306a\u3063\u305f\u3002<\/span><\/p>\n<h2><b>\u6570\u5b57\u304c\u5897\u3048\u305f\u3068\u304d\u3001\u5229\u7528\u8005\u306e\u6642\u9593\u306f\u3069\u3046\u306a\u3063\u305f\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u8003\u3048\u65b9\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u6570\u5b57\u3092\u898b\u308b\u3068\u304d\u306b\u3082\u9055\u3063\u305f\u898b\u65b9\u304c\u3067\u304d\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3046\u6642\u9593\u304c\u5897\u3048\u305f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1\u65e5\u306b\u30a2\u30d7\u30ea\u3092\u958b\u304f\u56de\u6570\u304c\u5897\u3048\u305f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u901a\u77e5\u3092\u958b\u304f\u4eba\u304c\u5897\u3048\u305f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u3046\u3057\u305f\u6570\u5b57\u306f\u3001\u4e00\u898b\u3059\u308b\u3068\u300c\u30b5\u30fc\u30d3\u30b9\u304c\u826f\u304f\u306a\u3063\u305f\u300d\u3068\u601d\u3048\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u672c\u5f53\u306b\u305d\u3046\u3060\u308d\u3046\u304b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f7f\u3044\u3084\u3059\u304f\u306a\u3063\u305f\u304b\u3089\u5229\u7528\u6642\u9593\u304c\u5897\u3048\u305f\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u4e00\u65b9\u3067\u3001<\/span><b>\u5358\u306b\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u96e2\u308c\u306b\u304f\u304f\u3057\u305f\u3053\u3068\u3067\u3001\u5229\u7528\u6642\u9593\u304c\u5897\u3048\u305f\u53ef\u80fd\u6027\u3082\u3042\u308b\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u5229\u7528\u6642\u9593\u304c10\u5206\u5897\u3048\u305f\u3068\u3059\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e10\u5206\u3067\u5229\u7528\u8005\u306e\u3084\u308a\u305f\u3044\u3053\u3068\u304c\u65e9\u304f\u7d42\u308f\u3063\u305f\u306e\u306a\u3089\u3001\u826f\u3044\u5909\u5316\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3067\u3082\u3001\u7279\u306b\u76ee\u7684\u3082\u306a\u3044\u307e\u307e10\u5206\u9577\u304f\u898b\u7d9a\u3051\u3066\u3044\u305f\u306e\u306a\u3089\u3001\u5229\u7528\u8005\u306e\u6642\u9593\u309210\u5206\u591a\u304f\u4f7f\u308f\u305b\u305f\u3060\u3051\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3060\u304b\u3089\u3001\u6570\u5b57\u304c\u5897\u3048\u305f\u3068\u304d\u306b\u306f\u3001<\/span><\/p>\n<p><b>\u300c\u3053\u306e\u6570\u5b57\u304c\u5897\u3048\u305f\u3053\u3068\u3067\u3001\u5229\u7528\u8005\u306b\u4f55\u304c\u8d77\u304d\u305f\u306e\u304b\uff1f\u300d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3092\u898b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/span><\/p>\n<h3><b>\u5229\u7528\u8005\u306b\u3068\u3063\u3066<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u300c\u81ea\u5206\u306f\u4f55\u306b\u3001\u3069\u308c\u304f\u3089\u3044\u6642\u9593\u3092\u4f7f\u3063\u305f\u306e\u304b\u300d\u3092\u8003\u3048\u3089\u308c\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306b\u306f\u3001\u30a2\u30d7\u30ea\u3092\u3069\u308c\u304f\u3089\u3044\u4f7f\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3067\u304d\u308b\u6a5f\u80fd\u304c\u3042\u308b\u3002<\/span><\/p>\n<h3><b>\u30b5\u30fc\u30d3\u30b9\u3092\u4f5c\u308b\u30c1\u30fc\u30e0\u306b\u3068\u3063\u3066<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u300c\u4f7f\u3044\u3084\u3059\u304f\u3057\u305f\u7d50\u679c\u3001\u5229\u7528\u6642\u9593\u304c\u5897\u3048\u305f\u300d\u306e\u304b\u3001<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u300c\u96e2\u308c\u306b\u304f\u304f\u3057\u305f\u7d50\u679c\u3001\u5229\u7528\u6642\u9593\u304c\u5897\u3048\u305f\u300d\u306e\u304b\u3092\u533a\u5225\u3067\u304d\u308b\u3002<\/span><\/p>\n<h3><b>\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u77ed\u671f\u7684\u306b\u5229\u7528\u6642\u9593\u3092\u5897\u3084\u3059\u3053\u3068\u3060\u3051\u3092\u76ee\u6307\u3059\u3068\u3001\u5229\u7528\u8005\u306b\u5acc\u308f\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5e83\u544a\u3092\u9589\u3058\u306b\u304f\u304f\u3057\u305f\u308a\u3001\u52d5\u753b\u3092\u81ea\u52d5\u518d\u751f\u3057\u305f\u308a\u3001\u901a\u77e5\u3092\u4f55\u5ea6\u3082\u9001\u3063\u305f\u308a\u3059\u308c\u3070\u3001\u77ed\u671f\u7684\u306b\u306f\u6570\u5b57\u304c\u4f38\u3073\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u5229\u7528\u8005\u304c\u300c\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u3057\u3064\u3053\u3044\u300d\u3068\u611f\u3058\u308c\u3070\u3001\u901a\u77e5\u3092\u5207\u3063\u305f\u308a\u3001\u30a2\u30d7\u30ea\u3092\u524a\u9664\u3057\u305f\u308a\u3001\u5225\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u79fb\u3063\u305f\u308a\u3059\u308b\u3002<\/span><\/p>\n<p><b>\u77ed\u671f\u7684\u306b\u6570\u5b57\u3092\u4f38\u3070\u3059\u65b9\u6cd5\u304c\u3001\u9577\u671f\u7684\u306b\u3082\u826f\u3044\u65b9\u6cd5\u3068\u306f\u9650\u3089\u306a\u3044\u3002<\/b><\/p>\n<h2><b>\u6570\u5b57\u306e\u96a3\u306b\u300c\u5229\u7528\u8005\u306b\u4f55\u304c\u8d77\u304d\u305f\u304b\u300d\u3092\u66f8\u304f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u8003\u3048\u65b9\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u6307\u6a19\u3092\u6c7a\u3081\u308b\u3068\u304d\u306b\u3082\u4f7f\u3048\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305f\u3068\u3048\u3070\u300c\u5229\u7528\u6642\u9593\u3092\u5897\u3084\u3059\u300d\u3068\u3044\u3046\u76ee\u6a19\u3092\u7acb\u3066\u308b\u306a\u3089\u3001<\/span><\/p>\n<p><b>\u300c\u5229\u7528\u6642\u9593\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u3001\u5229\u7528\u8005\u306b\u306f\u4f55\u304c\u8d77\u304d\u308b\u306e\u304b\uff1f\u300d<\/b><span style=\"font-weight: 400;\">\u3082\u4e00\u7dd2\u306b\u8003\u3048\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u300c\u901a\u77e5\u306e\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u300d\u306a\u3089\u3001<\/span><b>\u300c\u901a\u77e5\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u3001\u5229\u7528\u8005\u304c\u4e2d\u65ad\u3055\u308c\u308b\u56de\u6570\u306f\u5897\u3048\u306a\u3044\u304b\uff1f\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u8003\u3048\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3064\u307e\u308a\u3001\u6570\u5b57\u3060\u3051\u3092\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001<\/span><b>\u305d\u306e\u6570\u5b57\u304c\u5897\u3048\u305f\u3053\u3068\u3067\u3001\u5229\u7528\u8005\u306e\u6642\u9593\u3084\u884c\u52d5\u304c\u3069\u3046\u5909\u308f\u3063\u305f\u306e\u304b\u3092\u898b\u308b\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u3001UX\u3092\u8003\u3048\u308b\u3046\u3048\u3067\u3082\u91cd\u8981\u306a\u8996\u70b9\u3067\u3042\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3068\u304d\u306b\u3001<\/span><b>\u300c\u3053\u308c\u306f\u3001\u5229\u7528\u8005\u306e\u6642\u9593\u3092\u4f55\u5206\u4f7f\u3046\u3053\u3068\u306b\u306a\u308b\u306e\u304b\uff1f\u300d<\/b><span style=\"font-weight: 400;\">\u3068\u4e00\u5ea6\u8003\u3048\u3066\u307f\u308b\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6570\u5b57\u3092\u4f38\u3070\u3059\u3053\u3068\u3060\u3051\u3067\u306a\u304f\u3001<\/span><b>\u305d\u306e\u6570\u5b57\u306e\u88cf\u5074\u3067\u3001\u5229\u7528\u8005\u304c\u4f55\u3092\u5f97\u3066\u3001\u4f55\u3092\u5931\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u308b\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u308c\u304c\u3001\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30a8\u30b3\u30ce\u30df\u30fc\u3092UX\u306e\u8996\u70b9\u304b\u3089\u8003\u3048\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002<\/span><\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li>\u60c5\u5831\u904e\u591a<\/li>\n<li>\u7121\u9650\u30b9\u30af\u30ed\u30fc\u30eb<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"oeDSzho9vu\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/continuous-partial-attention\/\">\u6052\u5e38\u7684\u6ce8\u610f\u529b\u5206\u6563<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201c\u6052\u5e38\u7684\u6ce8\u610f\u529b\u5206\u6563\u201d \u2014 UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/continuous-partial-attention\/embed\/#?secret=SvzaRYiOyy#?secret=oeDSzho9vu\" data-secret=\"oeDSzho9vu\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"O0xf1f6Cbm\"><p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/deceptive-design\/\">\u30c7\u30a3\u30bb\u30d7\u30c6\u30a3\u30d6\u30c7\u30b6\u30a4\u30f3<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201c\u30c7\u30a3\u30bb\u30d7\u30c6\u30a3\u30d6\u30c7\u30b6\u30a4\u30f3\u201d \u2014 UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/deceptive-design\/embed\/#?secret=qgC4EmNXEQ#?secret=O0xf1f6Cbm\" data-secret=\"O0xf1f6Cbm\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u60c5\u5831\u304c\u3042\u3075\u308c\u308b\u6642\u4ee3\u306b\u3001\u4eba\u306e\u6ce8\u610f\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u4fa1\u5024\u306b\u306a\u308b\u7d4c\u6e08\u306e\u3057\u304f\u307f<\/p>\n","protected":false},"author":5,"featured_media":39414,"template":"","meta":{"_monsterinsights_skip_tracking":false,"English":"Attention Economy","design_hint":"","footnotes":""},"glossary-category":[358],"glossary_tag":[],"class_list":["post-39409","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-marketing-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30a8\u30b3\u30ce\u30df\u30fc | UX TIMES<\/title>\n<meta name=\"description\" content=\"\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30a8\u30b3\u30ce\u30df\u30fc\u3068\u306f\u3001\u60c5\u5831\u304c\u3042\u3075\u308c\u308b\u4e00\u65b9\u3067\u3001\u4eba\u304c\u4f7f\u3048\u308b\u6642\u9593\u3084\u6ce8\u610f\u306b\u306f\u9650\u308a\u304c\u3042\u308b\u305f\u3081\u3001\u4eba\u306e\u6ce8\u610f\u3092\u96c6\u3081\u308b\u3053\u3068\u81ea\u4f53\u304c\u4fa1\u5024\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u3063\u305f\u7d4c\u6e08\u306e\u3057\u304f\u307f\u3067\u3042\u308b\u3002  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name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/attention-economy\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30a8\u30b3\u30ce\u30df\u30fc | UX TIMES\" \/>\n<meta property=\"og:description\" content=\"\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\u30a8\u30b3\u30ce\u30df\u30fc\u3068\u306f\u3001\u60c5\u5831\u304c\u3042\u3075\u308c\u308b\u4e00\u65b9\u3067\u3001\u4eba\u304c\u4f7f\u3048\u308b\u6642\u9593\u3084\u6ce8\u610f\u306b\u306f\u9650\u308a\u304c\u3042\u308b\u305f\u3081\u3001\u4eba\u306e\u6ce8\u610f\u3092\u96c6\u3081\u308b\u3053\u3068\u81ea\u4f53\u304c\u4fa1\u5024\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u3063\u305f\u7d4c\u6e08\u306e\u3057\u304f\u307f\u3067\u3042\u308b\u3002  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Simon\u00a5\u30b5\u30a4\u30e2\u30f3\u00a5 \u306f\u3001\u3059\u3067\u306b\u3053\u306e\u554f\u984c\u3092\u6307\u6458\u3057\u3066\u3044\u305f\u3002  \u5f53\u6642\u3001\u4f01\u696d\u3067\u306f\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30fc\u3092\u4f7f\u3063\u3066\u3001\u305f\u304f\u3055\u3093\u306e\u60c5\u5831\u3092\u96c6\u3081\u3066\u7ba1\u7406\u8077\u306b\u5c4a\u3051\u308b\u4ed5\u7d44\u307f\u304c\u4f5c\u3089\u308c\u3066\u3044\u305f\u3002  \u300c\u7ba1\u7406\u8077\u306b\u306f\u60c5\u5831\u304c\u8db3\u308a\u306a\u3044\u300d\u3068\u8003\u3048\u3066\u3001\u5831\u544a\u66f8\u3092\u3069\u3093\u3069\u3093\u5897\u3084\u3057\u3066\u3044\u3063\u305f\u3002\u3057\u304b\u3057\u3001\u60c5\u5831\u304c\u5897\u3048\u308b\u307b\u3069\u3001\u4eca\u5ea6\u306f\u300c\u305d\u308c\u3092\u8aad\u3080\u6642\u9593\u300d\u304c\u8db3\u308a\u306a\u304f\u306a\u308b\u3002  Simon\u304c\u6307\u6458\u3057\u305f\u306e\u306f\u3001\u307e\u3055\u306b\u3053\u306e\u554f\u984c\u3060\u3063\u305f\u3002  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