{"id":6122,"date":"2018-04-13T19:30:17","date_gmt":"2018-04-13T10:30:17","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=6122"},"modified":"2021-04-14T16:49:02","modified_gmt":"2021-04-14T07:49:02","slug":"prospect-theory","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/prospect-theory\/","title":{"rendered":"\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6"},"content":{"rendered":"<p>\u30d7\u30ed\u30b9\u30da\u30af\u30c8\uff08prospect\uff09\u306f\u3001\u82f1\u8a9e\u3067\u300c\u671f\u5f85\u30fb\u4e88\u60f3\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3001\u4e88\u60f3\u3055\u308c\u308b\u5229\u5bb3\u3084\u78ba\u7387\u306a\u3069\u306e\u6761\u4ef6\u306b\u3088\u3063\u3066\u3001\u4eba\u304c\u3069\u306e\u3088\u3046\u306b\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u306a\u3046\u306e\u304b\u3092\u30e2\u30c7\u30eb\u5316\u3057\u305f\u7406\u8ad6\u30021979\u5e74\u306b<ruby>Daniel Kahneman<rt>\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3<\/rt><\/ruby>\u3068<ruby>Amos Tversky<rt>\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30d9\u30eb\u30b9\u30ad\u30fc<\/rt><\/ruby>\u306b\u3088\u308a\u63d0\u5531\u3055\u308c\u3001\u884c\u52d5\u7d4c\u6e08\u5b66\u306b\u304a\u3051\u308b\u4ee3\u8868\u7684\u306a\u6210\u679c\u3068\u3057\u3066\u3088\u304f\u77e5\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/p>\n<div id=\"attachment_10055\" style=\"width: 148px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%83%80%E3%83%8B%E3%82%A8%E3%83%AB%E3%83%BB%E3%82%AB%E3%83%BC%E3%83%8D%E3%83%9E%E3%83%B3\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10055\" class=\"wp-image-10055\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/Daniel_KAHNEMAN.jpg\" alt=\"\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u6c0f\" width=\"138\" height=\"179\" \/><\/a><p 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src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/prospect-theory.png\" alt=\"\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6\" width=\"800\" height=\"671\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/prospect-theory.png 800w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/prospect-theory-300x252.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/prospect-theory-768x644.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2>\u4eba\u306f\u5229\u76ca\u306b\u5bfe\u3057\u3066\u3088\u308a\u78ba\u5b9f\u6027\u3092\u6c42\u3081\u308b<\/h2>\n<p>\uff08A\uff09\u30b5\u30a4\u30b3\u30ed\u306e\u5076\u6570\u304c\u51fa\u305f\u3089100\u4e07\u5186\u3082\u3089\u3048\u308b\u3001\u5947\u6570\u304c\u51fa\u305f\u3089\u4f55\u3082\u3082\u3089\u3048\u306a\u3044<br 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href=\"https:\/\/uxdaystokyo.com\/articles\/behavioral-economics\/\">\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u4fa1\u5024\u3092\u3042\u306a\u305f\u304c\u5b66\u3076\u7406\u7531<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u5229\u76ca\u3068\u640d\u5931\u304c\u307e\u3063\u305f\u304f\u540c\u3058\u3060\u3063\u305f\u5834\u5408\u3067\u3082\u3001\u4eba\u9593\u306f\u640d\u5931\u306e\u65b9\u3092\u5927\u304d\u304f\u611f\u3058\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u7406\u8ad6\u3002\u4e0d\u78ba\u5b9f\u6027\u4e0b\u306b\u304a\u3051\u308b\u610f\u601d\u6c7a\u5b9a\u30e2\u30c7\u30eb\u306e\u4e00\u3064\u3002<\/p>\n","protected":false},"author":9,"featured_media":7851,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Prospect 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