{"id":7523,"date":"2018-04-07T09:54:12","date_gmt":"2018-04-07T00:54:12","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=7523"},"modified":"2020-08-21T14:36:39","modified_gmt":"2020-08-21T05:36:39","slug":"framing-effect","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/","title":{"rendered":"\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c"},"content":{"rendered":"<p>\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c\u306f1981\u5e74\u306b\u884c\u52d5\u7d4c\u6e08\u5b66\u8005\u306e\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u6c0f\u3068\u3001\u5fc3\u7406\u5b66\u8005\u306e\u30a8\u30a4\u30e2\u30b9\u30fb\u30c8\u30f4\u30a7\u30eb\u30b9\u30ad\u30fc\u6c0f\u304c\u5171\u540c\u7814\u7a76\u306e\u672b\u306b\u767a\u8868\u3057\u305f\u3082\u306e\u3067\u3001\u73fe\u5728\u306f\u7279\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u3067\u3088\u304f\u5fdc\u7528\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u306e\u30d5\u30ec\u30fc\u30e0\u3068\u306f\u3001\u7d75\u753b\u3067\u3044\u3046\u984d\u7e01\u306b\u7531\u6765\u3057\u3066\u304a\u308a\u3001\u5bfe\u8c61\u306e\u3069\u3053\u3092\u5207\u308a\u53d6\u308b\u304b\u306b\u3088\u3063\u3066\u898b\u3048\u65b9\u304c\u5909\u308f\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308b\u3002\u3064\u307e\u308a\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c\u3068\u306f\u3001\u30e2\u30ce\u30b4\u30c8\u306e\u672c\u8cea\u3060\u3051\u3067\u306a\u304f\u3001\u30b9\u30dd\u30c3\u30c8\u306e\u5f53\u3066\u65b9(\u8868\u73fe\u65b9\u6cd5)\u306b\u3088\u3063\u3066\u3001\u5370\u8c61\u304c\u5927\u304d\u304f\u5909\u5316\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3002<\/p>\n<div id=\"attachment_10055\" style=\"width: 148px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E3%83%80%E3%83%8B%E3%82%A8%E3%83%AB%E3%83%BB%E3%82%AB%E3%83%BC%E3%83%8D%E3%83%9E%E3%83%B3\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10055\" class=\"wp-image-10055\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/Daniel_KAHNEMAN.jpg\" alt=\"\" width=\"138\" height=\"179\" \/><\/a><p id=\"caption-attachment-10055\" class=\"wp-caption-text\">\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u6c0f\uff08\u5f15\u7528\uff1a\u30a6\u30a3\u30ad\u30da\u30c7\u30a3\u30a2\uff09<\/p><\/div>\n<h2>\u30a2\u30b8\u30a2\u306e\u75be\u75c5\u554f\u984c<\/h2>\n<p>\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c\u3092\u793a\u3059\u5b9f\u9a13\u3068\u3057\u3066\u300c\u30a2\u30b8\u30a2\u306e\u75be\u75c5\u554f\u984c\u300d\u304c\u3042\u308b\u3002\u3053\u308c\u306f\u5192\u982d\u3067\u7d39\u4ecb\u3057\u305f\u30ab\u30fc\u30cd\u30de\u30f3\u6c0f\u3068\u30c8\u30f4\u30a7\u30eb\u30b9\u30ad\u30fc\u6c0f\u304c\u3001\u5b66\u751f\u30b0\u30eb\u30fc\u30d7\u306b\u4ee5\u4e0b\u306e\u9078\u629e\u3092\u63d0\u793a\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u3002<\/p>\n<p><strong>\u554f\u984c\uff1a<\/strong>600\u4eba\u304c\u6b7b\u4ea1\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u308b\u30a2\u30b8\u30a2\u75c5\u306e\u6d41\u884c\u306b\u5099\u3048\u30012\u3064\u306e\u5bfe\u7b56\u306b\u5bfe\u3057\u3066\u3069\u3061\u3089\u3092\u9078\u629e\u3059\u308b\u304b\uff1f<\/p>\n<p>2\u3064\u306e\u5bfe\u7b56\u306f\u3001\u305d\u308c\u305e\u308c\u671f\u5f85\u5024\u3068\u3057\u3066200\u4eba\u751f\u5b58\u3059\u308b\u304c\u3001\u5bfe\u7b56\uff11\u306f\u78ba\u5b9f\u3067\u5bfe\u7b56\uff12\u306f\u78ba\u7387\u304c\u7d61\u3080\u3002\u3053\u306e\u9078\u629e\u80a2\u306e\u8868\u73fe\u3092\uff1c\u8868\u73feA\uff1e\uff1c\u8868\u73feB\uff1e\u306e\u69d8\u306b\u5909\u3048\u30012\u3064\u306e\u5225\u3005\u306e\u5b66\u751f\u30b0\u30eb\u30fc\u30d7\u306b\u56de\u7b54\u3092\u6c42\u3081\u305f\u7d50\u679c\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u56de\u7b54\u5272\u5408\u3068\u306a\u3063\u305f\u3002<\/p>\n<p><span style=\"color: #0000ff;\">\u5bfe\u7b56\uff11\uff1a100\uff05 200\u4eba\u304c\u751f\u5b58<\/span><br \/>\n<span style=\"color: #ff0000;\">\u5bfe\u7b56\uff12\uff1a1\/3\u306e\u78ba\u7387\u3067\u5168\u54e1\u751f\u5b58\u30012\/3\u306e\u78ba\u7387\u3067\u5168\u6ec5<\/span><\/p>\n<div class=\"rounded-corners-box\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7524 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-04-02-18.12.34-1024x570.png\" alt=\"\" width=\"700\" height=\"390\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-04-02-18.12.34-1024x570.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-04-02-18.12.34-300x167.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-04-02-18.12.34-768x428.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-04-02-18.12.34.png 1972w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div>\n<p>\uff1c\u8868\u73feA\uff1e\uff1c\u8868\u73feB\uff1e\u306f\u540c\u3058\u7d50\u679c\u3067\u3042\u308b\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\uff1c\u8868\u73feA\uff1e\u3067\u306f\u52a9\u304b\u308b\u3068\u3044\u3046\u8868\u73fe\u3092\u9078\u3073\u3001\uff1c\u8868\u73feB\uff1e\u306e\u6b7b\u306c\u3068\u3044\u3046\u8868\u73fe\u3092\u907f\u3051\u308b\u7d50\u679c\u3068\u306a\u3063\u305f\u3002\u3053\u306e\u3088\u3046\u306b<strong>\u540c\u3058\u5185\u5bb9\u3067\u3042\u3063\u3066\u3082\u3001\u8868\u73fe\u3067\u610f\u601d\u6c7a\u5b9a\u304c\u7570\u306a\u308b\u73fe\u8c61\u3092\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c\u3068\u547c\u3076\u3002<\/strong><\/p>\n<h2>\u8eab\u8fd1\u306a\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c<\/h2>\n<p>\u65e5\u5e38\u7684\u306b\u5f97\u308b\u60c5\u5831\u306e\u4e2d\u306b\u3082\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c\u306f\u5b58\u5728\u3057\u3001\u7269\u4e8b\u3078\u306e\u5370\u8c61\u3084\u4eba\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u3002\u305d\u308c\u305e\u308c\u5185\u5bb9\u306f\u540c\u3058\u3053\u3068\u3092\u8a00\u3063\u3066\u3044\u308b\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u53d7\u3051\u624b\u306e\u5370\u8c61\u306f\u7570\u306a\u3063\u3066\u3044\u308b\u3002<\/p>\n<h3>\u5929\u6c17\u4e88\u5831<\/h3>\n<ul>\n<li>\u6674\u308c\u308b\u78ba\u7387 50%<\/li>\n<li>\u96e8\u304c\u964d\u308b\u78ba\u7387 50%<\/li>\n<\/ul>\n<p>\u2192<strong>\u6674\u308c\u308b\u78ba\u7387 50%<\/strong>\u306e\u65b9\u304c\u3001\u5916\u306b\u51fa\u3084\u3059\u3044\u3002<\/p>\n<h3>\u624b\u8853\u306e\u6210\u529f\u7387<\/h3>\n<ul>\n<li>\u751f\u5b58\u7387 90%<\/li>\n<li>\u6b7b\u4ea1\u7387 10%<\/li>\n<\/ul>\n<p>\u2192<strong>\u751f\u5b58\u7387 90%<\/strong>\u306e\u65b9\u304c\u3001\u5b89\u5fc3\u3057\u3066\u624b\u8853\u3078\u81e8\u307f\u3084\u3059\u3044\u3002<\/p>\n<h3>\u6804\u990a\u30c9\u30ea\u30f3\u30af<\/h3>\n<ul>\n<li>\u30bf\u30a6\u30ea\u30f3 \uff11g \u914d\u5408<\/li>\n<li>\u30bf\u30a6\u30ea\u30f3 1000mg \u914d\u5408<\/li>\n<\/ul>\n<p>\u2192<strong>\uff11g<\/strong>\u3067\u306f\u3001\u591a\u3044\uff01\u3068\u611f\u3058\u3089\u308c\u305a\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306b\u3082\u63a1\u7528\u3057\u306b\u304f\u3044\u3060\u308d\u3046\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/prospect-theory\/\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u7406\u8ad6<\/a><\/li>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/negativity_bias\/\">\u30cd\u30ac\u30c6\u30a3\u30d6\u30fb\u30d0\u30a4\u30a2\u30b9<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u8cea\u304c\u540c\u3058\u3082\u306e\u3067\u3082\u3001\u898b\u305b\u65b9\u3084\u8868\u73fe\u3067\u5370\u8c61\u3084\u610f\u601d\u6c7a\u5b9a\u304c\u5909\u308f\u308b\u5fc3\u7406\u4f5c\u7528<\/p>\n","protected":false},"author":45,"featured_media":7524,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Framing Effect","footnotes":""},"glossary-category":[21,262],"glossary_tag":[],"class_list":["post-7523","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-psychology-behavioraleconomics-brain-science","glossary-category-organization-facilitation"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u672c\u8cea\u304c\u540c\u3058\u3082\u306e\u3067\u3082\u3001\u898b\u305b\u65b9\u3084\u8868\u73fe\u3067\u5370\u8c61\u3084\u610f\u601d\u6c7a\u5b9a\u304c\u5909\u308f\u308b\u5fc3\u7406\u4f5c\u7528\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"\u83f1\u4e95 \u5eb7\u751f\"\/>\n\t<meta name=\"google-site-verification\" content=\"IHqL_lkv6btq_CmZRkt-d6ZwoMJOD2yLbg1nhOS9C4Y\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"ja_JP\" \/>\n\t\t<meta property=\"og:site_name\" content=\"UX TIMES\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c | UX TIMES\" \/>\n\t\t<meta property=\"og:description\" content=\"\u672c\u8cea\u304c\u540c\u3058\u3082\u306e\u3067\u3082\u3001\u898b\u305b\u65b9\u3084\u8868\u73fe\u3067\u5370\u8c61\u3084\u610f\u601d\u6c7a\u5b9a\u304c\u5909\u308f\u308b\u5fc3\u7406\u4f5c\u7528\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/\" \/>\n\t\t<meta property=\"fb:app_id\" content=\"901045773353229\" \/>\n\t\t<meta property=\"fb:admins\" content=\"fb:\/\/profile\/729821903\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-04-02-18.12.34.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-04-02-18.12.34.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1972\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1098\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-04-07T00:54:12+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-08-21T05:36:39+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uxdaystokyo\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@uxdaystokyo\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c | UX TIMES\" \/>\n\t\t<meta name=\"twitter:description\" content=\"\u672c\u8cea\u304c\u540c\u3058\u3082\u306e\u3067\u3082\u3001\u898b\u305b\u65b9\u3084\u8868\u73fe\u3067\u5370\u8c61\u3084\u610f\u601d\u6c7a\u5b9a\u304c\u5909\u308f\u308b\u5fc3\u7406\u4f5c\u7528\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-04-02-18.12.34.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/framing-effect\\\/#blogposting\",\"name\":\"\\u30d5\\u30ec\\u30fc\\u30df\\u30f3\\u30b0\\u52b9\\u679c | UX TIMES\",\"headline\":\"\\u30d5\\u30ec\\u30fc\\u30df\\u30f3\\u30b0\\u52b9\\u679c\",\"author\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/author\\\/hishii\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/\\u30b9\\u30af\\u30ea\\u30fc\\u30f3\\u30b7\\u30e7\\u30c3\\u30c8-2018-04-02-18.12.34.png\",\"width\":1972,\"height\":1098},\"datePublished\":\"2018-04-07T09:54:12+09:00\",\"dateModified\":\"2020-08-21T14:36:39+09:00\",\"inLanguage\":\"ja\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/framing-effect\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/framing-effect\\\/#webpage\"},\"articleSection\":\"\\u5fc3\\u7406\\u5b66\\u30fb\\u884c\\u52d5\\u7d4c\\u6e08\\u5b66\\u30fb\\u8133\\u79d1\\u5b66, \\u7d44\\u7e54\\u30fb\\u30d5\\u30a1\\u30b7\\u30ea\\u30c6\\u30fc\\u30b7\\u30e7\\u30f3\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/framing-effect\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles#listItem\",\"position\":1,\"name\":\"TOP\",\"item\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/#listItem\",\"name\":\"UX\\u7528\\u8a9e\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/#listItem\",\"position\":2,\"name\":\"UX\\u7528\\u8a9e\",\"item\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary-category\\\/psychology-behavioraleconomics-brain-science\\\/#listItem\",\"name\":\"\\u5fc3\\u7406\\u5b66\\u30fb\\u884c\\u52d5\\u7d4c\\u6e08\\u5b66\\u30fb\\u8133\\u79d1\\u5b66\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles#listItem\",\"name\":\"TOP\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary-category\\\/psychology-behavioraleconomics-brain-science\\\/#listItem\",\"position\":3,\"name\":\"\\u5fc3\\u7406\\u5b66\\u30fb\\u884c\\u52d5\\u7d4c\\u6e08\\u5b66\\u30fb\\u8133\\u79d1\\u5b66\",\"item\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary-category\\\/psychology-behavioraleconomics-brain-science\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/framing-effect\\\/#listItem\",\"name\":\"\\u30d5\\u30ec\\u30fc\\u30df\\u30f3\\u30b0\\u52b9\\u679c\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/#listItem\",\"name\":\"UX\\u7528\\u8a9e\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/framing-effect\\\/#listItem\",\"position\":4,\"name\":\"\\u30d5\\u30ec\\u30fc\\u30df\\u30f3\\u30b0\\u52b9\\u679c\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary-category\\\/psychology-behavioraleconomics-brain-science\\\/#listItem\",\"name\":\"\\u5fc3\\u7406\\u5b66\\u30fb\\u884c\\u52d5\\u7d4c\\u6e08\\u5b66\\u30fb\\u8133\\u79d1\\u5b66\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/#organization\",\"name\":\"UX DAYS TOKYO\",\"description\":\"\\u4e16\\u754c\\u306eUX\\u3092\\u65e5\\u672c\\u3067\\u5b66\\u3076 | \\u30d6\\u30ed\\u30b0\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/\",\"telephone\":\"+818023325465\",\"foundingDate\":\"2015-03-15\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":1},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/logo-uxdt-595-235.png\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/framing-effect\\\/#organizationLogo\",\"width\":595,\"height\":235,\"caption\":\"UX DAYS TOKYO\\u306e\\u30ed\\u30b4\"},\"image\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/framing-effect\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/author\\\/hishii\\\/#author\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/author\\\/hishii\\\/\",\"name\":\"\\u83f1\\u4e95 \\u5eb7\\u751f\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/framing-effect\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d2079a2e0afa796e4486ff6bca2ed35f867e79c19834d2d1b8a8e1f9bf9dc957?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"\\u83f1\\u4e95 \\u5eb7\\u751f\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/framing-effect\\\/#webpage\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/framing-effect\\\/\",\"name\":\"\\u30d5\\u30ec\\u30fc\\u30df\\u30f3\\u30b0\\u52b9\\u679c | UX TIMES\",\"description\":\"\\u672c\\u8cea\\u304c\\u540c\\u3058\\u3082\\u306e\\u3067\\u3082\\u3001\\u898b\\u305b\\u65b9\\u3084\\u8868\\u73fe\\u3067\\u5370\\u8c61\\u3084\\u610f\\u601d\\u6c7a\\u5b9a\\u304c\\u5909\\u308f\\u308b\\u5fc3\\u7406\\u4f5c\\u7528\",\"inLanguage\":\"ja\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/framing-effect\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/author\\\/hishii\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/author\\\/hishii\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/\\u30b9\\u30af\\u30ea\\u30fc\\u30f3\\u30b7\\u30e7\\u30c3\\u30c8-2018-04-02-18.12.34.png\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/framing-effect\\\/#mainImage\",\"width\":1972,\"height\":1098},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/glossary\\\/framing-effect\\\/#mainImage\"},\"datePublished\":\"2018-04-07T09:54:12+09:00\",\"dateModified\":\"2020-08-21T14:36:39+09:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/#website\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/\",\"name\":\"UX TIMES\",\"alternateName\":\"UX DAYS TOKYO\\u30d6\\u30ed\\u30b0\",\"description\":\"\\u4e16\\u754c\\u306eUX\\u3092\\u65e5\\u672c\\u3067\\u5b66\\u3076 | \\u30d6\\u30ed\\u30b0\",\"inLanguage\":\"ja\",\"publisher\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer',\"GTM-52787SH\");<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c | UX TIMES<\/title>\n\n","aioseo_head_json":{"title":"\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c | UX TIMES","description":"\u672c\u8cea\u304c\u540c\u3058\u3082\u306e\u3067\u3082\u3001\u898b\u305b\u65b9\u3084\u8868\u73fe\u3067\u5370\u8c61\u3084\u610f\u601d\u6c7a\u5b9a\u304c\u5909\u308f\u308b\u5fc3\u7406\u4f5c\u7528","canonical_url":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"IHqL_lkv6btq_CmZRkt-d6ZwoMJOD2yLbg1nhOS9C4Y","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/#blogposting","name":"\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c | UX TIMES","headline":"\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c","author":{"@id":"https:\/\/uxdaystokyo.com\/articles\/author\/hishii\/#author"},"publisher":{"@id":"https:\/\/uxdaystokyo.com\/articles\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-04-02-18.12.34.png","width":1972,"height":1098},"datePublished":"2018-04-07T09:54:12+09:00","dateModified":"2020-08-21T14:36:39+09:00","inLanguage":"ja","mainEntityOfPage":{"@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/#webpage"},"isPartOf":{"@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/#webpage"},"articleSection":"\u5fc3\u7406\u5b66\u30fb\u884c\u52d5\u7d4c\u6e08\u5b66\u30fb\u8133\u79d1\u5b66, \u7d44\u7e54\u30fb\u30d5\u30a1\u30b7\u30ea\u30c6\u30fc\u30b7\u30e7\u30f3"},{"@type":"BreadcrumbList","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles#listItem","position":1,"name":"TOP","item":"https:\/\/uxdaystokyo.com\/articles","nextItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/#listItem","name":"UX\u7528\u8a9e"}},{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/#listItem","position":2,"name":"UX\u7528\u8a9e","item":"https:\/\/uxdaystokyo.com\/articles\/glossary\/","nextItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary-category\/psychology-behavioraleconomics-brain-science\/#listItem","name":"\u5fc3\u7406\u5b66\u30fb\u884c\u52d5\u7d4c\u6e08\u5b66\u30fb\u8133\u79d1\u5b66"},"previousItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles#listItem","name":"TOP"}},{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary-category\/psychology-behavioraleconomics-brain-science\/#listItem","position":3,"name":"\u5fc3\u7406\u5b66\u30fb\u884c\u52d5\u7d4c\u6e08\u5b66\u30fb\u8133\u79d1\u5b66","item":"https:\/\/uxdaystokyo.com\/articles\/glossary-category\/psychology-behavioraleconomics-brain-science\/","nextItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/#listItem","name":"\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c"},"previousItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/#listItem","name":"UX\u7528\u8a9e"}},{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/#listItem","position":4,"name":"\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c","previousItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary-category\/psychology-behavioraleconomics-brain-science\/#listItem","name":"\u5fc3\u7406\u5b66\u30fb\u884c\u52d5\u7d4c\u6e08\u5b66\u30fb\u8133\u79d1\u5b66"}}]},{"@type":"Organization","@id":"https:\/\/uxdaystokyo.com\/articles\/#organization","name":"UX DAYS TOKYO","description":"\u4e16\u754c\u306eUX\u3092\u65e5\u672c\u3067\u5b66\u3076 | \u30d6\u30ed\u30b0","url":"https:\/\/uxdaystokyo.com\/articles\/","telephone":"+818023325465","foundingDate":"2015-03-15","numberOfEmployees":{"@type":"QuantitativeValue","value":1},"logo":{"@type":"ImageObject","url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/logo-uxdt-595-235.png","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/#organizationLogo","width":595,"height":235,"caption":"UX DAYS TOKYO\u306e\u30ed\u30b4"},"image":{"@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/uxdaystokyo.com\/articles\/author\/hishii\/#author","url":"https:\/\/uxdaystokyo.com\/articles\/author\/hishii\/","name":"\u83f1\u4e95 \u5eb7\u751f","image":{"@type":"ImageObject","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/d2079a2e0afa796e4486ff6bca2ed35f867e79c19834d2d1b8a8e1f9bf9dc957?s=96&d=mm&r=g","width":96,"height":96,"caption":"\u83f1\u4e95 \u5eb7\u751f"}},{"@type":"WebPage","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/#webpage","url":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/","name":"\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c | UX TIMES","description":"\u672c\u8cea\u304c\u540c\u3058\u3082\u306e\u3067\u3082\u3001\u898b\u305b\u65b9\u3084\u8868\u73fe\u3067\u5370\u8c61\u3084\u610f\u601d\u6c7a\u5b9a\u304c\u5909\u308f\u308b\u5fc3\u7406\u4f5c\u7528","inLanguage":"ja","isPartOf":{"@id":"https:\/\/uxdaystokyo.com\/articles\/#website"},"breadcrumb":{"@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/#breadcrumblist"},"author":{"@id":"https:\/\/uxdaystokyo.com\/articles\/author\/hishii\/#author"},"creator":{"@id":"https:\/\/uxdaystokyo.com\/articles\/author\/hishii\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-04-02-18.12.34.png","@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/#mainImage","width":1972,"height":1098},"primaryImageOfPage":{"@id":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/#mainImage"},"datePublished":"2018-04-07T09:54:12+09:00","dateModified":"2020-08-21T14:36:39+09:00"},{"@type":"WebSite","@id":"https:\/\/uxdaystokyo.com\/articles\/#website","url":"https:\/\/uxdaystokyo.com\/articles\/","name":"UX TIMES","alternateName":"UX DAYS TOKYO\u30d6\u30ed\u30b0","description":"\u4e16\u754c\u306eUX\u3092\u65e5\u672c\u3067\u5b66\u3076 | \u30d6\u30ed\u30b0","inLanguage":"ja","publisher":{"@id":"https:\/\/uxdaystokyo.com\/articles\/#organization"}}]},"og:locale":"ja_JP","og:site_name":"UX TIMES","og:type":"article","og:title":"\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c | UX TIMES","og:description":"\u672c\u8cea\u304c\u540c\u3058\u3082\u306e\u3067\u3082\u3001\u898b\u305b\u65b9\u3084\u8868\u73fe\u3067\u5370\u8c61\u3084\u610f\u601d\u6c7a\u5b9a\u304c\u5909\u308f\u308b\u5fc3\u7406\u4f5c\u7528","og:url":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/","fb:app_id":"901045773353229","fb:admins":"fb:\/\/profile\/729821903","og:image":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-04-02-18.12.34.png","og:image:secure_url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-04-02-18.12.34.png","og:image:width":1972,"og:image:height":1098,"article:published_time":"2018-04-07T00:54:12+00:00","article:modified_time":"2020-08-21T05:36:39+00:00","article:publisher":"https:\/\/www.facebook.com\/uxdaystokyo\/","twitter:card":"summary_large_image","twitter:site":"@uxdaystokyo","twitter:title":"\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c | UX TIMES","twitter:description":"\u672c\u8cea\u304c\u540c\u3058\u3082\u306e\u3067\u3082\u3001\u898b\u305b\u65b9\u3084\u8868\u73fe\u3067\u5370\u8c61\u3084\u610f\u601d\u6c7a\u5b9a\u304c\u5909\u308f\u308b\u5fc3\u7406\u4f5c\u7528","twitter:image":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/04\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-04-02-18.12.34.png"},"aioseo_meta_data":{"post_id":"7523","title":"\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c | #site_title","description":"\u672c\u8cea\u304c\u540c\u3058\u3082\u306e\u3067\u3082\u3001\u898b\u305b\u65b9\u3084\u8868\u73fe\u3067\u5370\u8c61\u3084\u610f\u601d\u6c7a\u5b9a\u304c\u5909\u308f\u308b\u5fc3\u7406\u4f5c\u7528","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":"","og_description":"","og_object_type":"article","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":"","og_article_tags":"","twitter_use_og":false,"twitter_card":"summary_large_image","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-05-15 23:14:28","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-02-11 09:31:32","updated":"2026-05-15 23:14:28"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/uxdaystokyo.com\/articles\" title=\"TOP\">TOP<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/\" title=\"UX\u7528\u8a9e\">UX\u7528\u8a9e<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary-category\/psychology-behavioraleconomics-brain-science\/\" title=\"\u5fc3\u7406\u5b66\u30fb\u884c\u52d5\u7d4c\u6e08\u5b66\u30fb\u8133\u79d1\u5b66\">\u5fc3\u7406\u5b66\u30fb\u884c\u52d5\u7d4c\u6e08\u5b66\u30fb\u8133\u79d1\u5b66<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\t\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"TOP","link":"https:\/\/uxdaystokyo.com\/articles"},{"label":"UX\u7528\u8a9e","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/"},{"label":"\u5fc3\u7406\u5b66\u30fb\u884c\u52d5\u7d4c\u6e08\u5b66\u30fb\u8133\u79d1\u5b66","link":"https:\/\/uxdaystokyo.com\/articles\/glossary-category\/psychology-behavioraleconomics-brain-science\/"},{"label":"\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u52b9\u679c","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/framing-effect\/"}],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/7523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/45"}],"version-history":[{"count":0,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/7523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/7524"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=7523"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=7523"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=7523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}