{"id":9078,"date":"2018-10-15T10:00:43","date_gmt":"2018-10-15T01:00:43","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=9078"},"modified":"2020-06-14T20:26:34","modified_gmt":"2020-06-14T11:26:34","slug":"retention","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/retention\/","title":{"rendered":"\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3"},"content":{"rendered":"<p>\u65e2\u5b58\u306e\u9867\u5ba2\u306b\u6301\u7d9a\u7684\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u6d3b\u52d5\u3092\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u3068\u3044\u3046\u3002\u7dad\u6301\u3092\u610f\u5473\u3059\u308b\u82f1\u5358\u8a9e<ruby>retension<rt>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/rt><\/ruby>\u306b\u7531\u6765\u3059\u308b\u3002<\/p>\n<h2>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u65bd\u7b56\u306f\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044<\/h2>\n<div id=\"attachment_12295\" style=\"width: 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class=\"wp-caption-text\">\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306e\u4f8b\uff08FINC\u30a2\u30d7\u30ea\uff09<\/p><\/div>\n<h2>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387<\/h2>\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3067\u304d\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u6e2c\u308b\u6307\u6a19\u3068\u3057\u3066\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\uff08\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30ec\u30fc\u30c8\u3001\u30e6\u30fc\u30b6\u30fc\u7dad\u6301\u7387\uff09\u304c\u3042\u308b\u3002<br \/>\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u7b97\u51fa\u3055\u308c\u308b\u3002<\/p>\n<div class=\"rounded-corners-box\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12053 size-medium\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/06\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-09-25-23.02.18-300x68.png\" alt=\"\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306e\u8a08\u7b97\u5f0f\" width=\"300\" height=\"68\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/06\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-09-25-23.02.18-300x68.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/06\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-09-25-23.02.18-768x174.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/06\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-09-25-23.02.18-1024x232.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/06\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2018-09-25-23.02.18.png 1714w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>R: \u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387(%)<br \/>\nCE: \u8a08\u6e2c\u671f\u9593\u7d42\u4e86\u6642\u306e\u9867\u5ba2\u6570(Customer End)<br \/>\nCS: \u8a08\u6e2c\u671f\u9593\u958b\u59cb\u6642\u306e\u9867\u5ba2\u6570(Customer Start)<br \/>\nCN: 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src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/06\/google-analytics-cohort-analysis-300x243.png\" alt=\"Google Analytics\u306e\u30b3\u30db\u30fc\u30c8\u5206\u6790\" width=\"300\" height=\"243\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/06\/google-analytics-cohort-analysis-300x243.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/06\/google-analytics-cohort-analysis-768x622.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/06\/google-analytics-cohort-analysis.png 874w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-9099\" class=\"wp-caption-text\">Google Analytics\u306e\u30b3\u30db\u30fc\u30c8\u5206\u6790<\/p><\/div>\n<p>\u30b3\u30db\u30fc\u30c8\u5206\u6790\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u5206\u985e\u3057\u3001\u305d\u306e\u884c\u52d5\u3084\u5b9a\u7740\u7387\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u3042\u308b\u671f\u9593\u306b\u7372\u5f97\u3057\u305f\u9867\u5ba2\u6570\u3092\u57fa\u6e96\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3068\u3057\u3066\u3001\u3046\u3061\u4f55\u5272\u304c\u6b21\u306e\u671f\u9593\u306b\u518d\u8a2a\u3057\u305f\u304b\u3092\u8a08\u6e2c\u3059\u308b\u3002\u3053\u3053\u3067\u8868\u793a\u3055\u308c\u308b\u5272\u5408\u3082\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3067\u3042\u308b\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/push-notification\/\">\u30d7\u30c3\u30b7\u30e5\u901a\u77e5<\/a><\/li>\n<li>CRM<\/li>\n<\/ul>\n<h2>\u53c2\u8003\u8a18\u4e8b<\/h2>\n<ul>\n<li><a href=\"https:\/\/localab.jp\/blog\/retention-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u6307\u6a19\u300c\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30ec\u30fc\u30c8\u300d\u3068\u306f\uff1f<\/a><\/li>\n<li><a href=\"https:\/\/ferret-plus.com\/2585\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3<\/a><\/li>\n<li><a href=\"http:\/\/www.kddi.com\/yogo\/%E7%B5%8C%E5%96%B6%E3%83%BB%E3%82%AC%E3%83%90%E3%83%8A%E3%83%B3%E3%82%B9\/%E3%83%AA%E3%83%86%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%B3.html\" target=\"_blank\" rel=\"noopener 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