{"id":9109,"date":"2018-10-17T10:00:43","date_gmt":"2018-10-17T01:00:43","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=9109"},"modified":"2020-06-14T20:29:32","modified_gmt":"2020-06-14T11:29:32","slug":"growth","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/growth\/","title":{"rendered":"\u30b0\u30ed\u30fc\u30b9"},"content":{"rendered":"<p>\u30b0\u30ed\u30fc\u30b9\u306f\u30011\u304b\u3089100\u3078\u3068\u62e1\u5927\u6210\u9577\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30ab\u30fc\u306e\u5f79\u5272\u3067\u3042\u308b\u3002<\/p>\n<h2>\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30ab\u30fc\u3068\u306f\uff1f<\/h2>\n<p>2010\u5e74\u306e<ruby>Sean<rt>\u30b7\u30e7\u30fc\u30f3<\/rt>Ellis<rt>\u30a8\u30ea\u30b9<\/rt><\/ruby>\u6c0f\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067\u3001\u6210\u9577\u3092\u610f\u5473\u3059\u308b\u300c\u30b0\u30ed\u30fc\u30b9\u300d\u3068\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306b\u7cbe\u901a\u3059\u308b\u300c\u30cf\u30c3\u30ab\u30fc\u300d\u3092\u5408\u308f\u305b\u305f\u300c\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30ab\u30fc\u300d\u3068\u3044\u3046\u9020\u8a9e\u304c\u63d0\u5531\u3055\u308c\u305f\u3053\u3068\u304b\u3089\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u3092\u5229\u7528\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u52d5\u5411\u306e\u30c7\u30fc\u30bf\u3092\u89e3\u6790\u3057\u3001\u6539\u5584\u3092\u8fc5\u901f\u306b\u7e70\u308a\u8fd4\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u624b\u6cd5\u3092<strong>\u201d\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u201d<\/strong>\u3068\u547c\u3076\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u306b\u3001Facebook\u30fbTwitter\u30fbAirbnb\u30fbDropbox\u30fbhulu\u30fb\u30af\u30c3\u30af\u30d1\u30c3\u30c9\u306a\u3069\u306e\u4f01\u696d\u304c\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u3092\u884c\u3044\u3001\u6210\u9577\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u3002\u30b0\u30ed\u30fc\u30b9\u306f\u6210\u9577\u3055\u305b\u308b\u5bfe\u8c61\u304c\u306a\u3051\u308c\u3070\u6210\u308a\u7acb\u305f\u306a\u3044\u3002\u7121\u304b\u3089\u751f\u307f\u51fa\u3059\u306e\u3067\u306f\u306a\u304f1\u304b\u3089100\u3078\u3068\u6210\u9577\u62e1\u5927\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u304c\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30ab\u30fc\u306e\u5f79\u5272\u3067\u3042\u308b\u3002<\/p>\n<h2>\u30b5\u30fc\u30d3\u30b9\u304c\u30cb\u30fc\u30ba\u3068\u5408\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u524d\u63d0<\/h2>\n<p>\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u306f\u3000Product Market Fit\uff08PMF\uff09\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u304c\u5e02\u5834\u30cb\u30fc\u30ba\u306b\u5408\u3063\u3066\u3044\u308b\u304b\u304c\u5927\u524d\u63d0\u3067\u3042\u308b\u3002\u306a\u305c\u306a\u3089\u3001\u6210\u9577\u3092\u76ee\u6307\u3059\u5148\u304c\u9069\u5207\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3067\u3001\u4eee\u306bPMF\u3092\u9054\u6210\u305b\u305a\u306bA\/B\u30c6\u30b9\u30c8\u3092\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u58f2\u308c\u306a\u3044\u5546\u54c1\u3092\u9001\u308a\u51fa\u3057\u3066\u3044\u305f\u3089\u6210\u9577\u3069\u3053\u308d\u3067\u306f\u306a\u3044\u304b\u3089\u3060\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a\u6307\u6a19\u3068\u3057\u3066\u306f\u3001\u300c\u3042\u306a\u305f\u306f\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u306a\u304f\u306a\u3063\u305f\u3089\u56f0\u308a\u307e\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u8cea\u554f\u306b\u300c\u56f0\u308b\u300d\u3068\u56de\u7b54\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304c40%\u3092\u8d85\u3048\u3066\u3044\u308b\u72b6\u614b\u3067\u3042\u308b\u3002<\/p>\n<p>PMF\u304c\u51fa\u6765\u3066\u3044\u305f\u3089\u3001\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u3092\u9032\u3081\u3066\u3044\u304f\u3002<\/p>\n<ol>\n<li>\u73fe\u72b6\u3092\u8a08\u6e2c\u3059\u308b<\/li>\n<li>\u5206\u6790\u3057\u4eee\u8aac\u3092\u7acb\u3066\u308b<\/li>\n<li>\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b<\/li>\n<li>\u6a5f\u80fd\u3001UX\u3001UI\u3001\u6587\u7ae0\u306a\u3069\u3092\u8a2d\u8a08\u3059\u308b<\/li>\n<li>\u5b9f\u88c5\u3059\u308b<\/li>\n<li>\u52b9\u679c\u8a08\u6e2c\u3059\u308b<\/li>\n<\/ol>\n<p>\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30ab\u30fc\u306f\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30e6\u30fc\u30b6\u30fc\u5fc3\u7406\u306e\u7406\u89e3\u30fb\u4eee\u8aac\u529b\u30fb\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u30fbAPI\u306e\u5229\u7528\u30fbGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u5206\u6790\u30fbA\/B\u30c6\u30b9\u30c8\u30fb\u306a\u3069\u3001\u30a8\u30f3\u30b8\u30cb\u30a2\u3068\u30de\u30fc\u30b1\u30bf\u30fc\u53cc\u65b9\u306e\u77e5\u8b58\u304c\u5fc5\u8981\u306b\u306a\u308b\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u3068\u30a8\u30f3\u30b8\u30cb\u30a2\u4e21\u65b9\u306e\u8996\u70b9\u304b\u3089\u4eee\u8aac\u3092\u3082\u3063\u3066\u65bd\u7b56\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3084\u8cea\u30fb\u58f2\u308a\u4e0a\u3052\u30fb\u4f01\u696d\u305d\u306e\u3082\u306e\u3092\u30b0\u30ed\u30fc\u30b9\uff08\u6210\u9577\uff09\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u304c\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u3067\u3042\u308b\u3002<\/p>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li><a href=\"https:\/\/udemy.benesse.co.jp\/marketing\/growth-hack.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u3068\u306f\uff1f\u4e8b\u4f8b\u304b\u3089\u6210\u529f\u624b\u6cd5\u307e\u3067\uff15\u5206\u3067\u7406\u89e3\u3067\u304d\u308b\u8a18\u4e8b<\/a><\/li>\n<li><a href=\"https:\/\/uxmag.com\/articles\/designing-for-growth\" target=\"_blank\" rel=\"noopener noreferrer\">Designing for Growth<\/a><a href=\"http:\/\/andrewchen.co\/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\nGrowth Hacker is the new VP Marketing<\/a><\/li>\n<li><a href=\"https:\/\/smmlab.jp\/?p=29545\" target=\"_blank\" rel=\"noopener noreferrer\">\u300c\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30af\u300d\u3068\u306f\uff1f\u301c\u4eca\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\uff01\u8981\u6ce8\u76ee\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30fc\u30ef\u30fc\u30c9\u301c<\/a><\/li>\n<li><a href=\"http:\/\/thebridge.jp\/2013\/05\/growthhacker-sean-ellis\" target=\"_blank\" rel=\"noopener noreferrer\">\u300cGrowth Hacker\uff08\u30b0\u30ed\u30fc\u30b9\u30cf\u30c3\u30ab\u30fc\uff09\u300d\u306e\u540d\u4ed8\u3051\u89aa\u304c\u8a9e\u308b\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6025\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u30d4\u30e9\u30df\u30c3\u30c9\u69cb\u9020<br \/>\n<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u5229\u7528\u8005\u304b\u3089\u5f97\u305f\u30c7\u30fc\u30bf\u3092\u5143\u306b\u4eee\u8aac\u691c\u8a3c\u6539\u5584\u3092\u77ed\u671f\u30b9\u30d1\u30f3\u3067\u7e70\u308a\u8fd4\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3057\u3066\u3044\u304f\u8ab2\u984c\u89e3\u6c7a\u624b\u6cd5\u306e\u3053\u3068<\/p>\n","protected":false},"author":27,"featured_media":21241,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"Growth","footnotes":""},"glossary-category":[358],"glossary_tag":[],"class_list":["post-9109","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-marketing-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/9109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/27"}],"version-history":[{"count":0,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary\/9109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/21241"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=9109"}],"wp:term":[{"taxonomy":"glossary-category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary-category?post=9109"},{"taxonomy":"glossary_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/glossary_tag?post=9109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}