{"id":9426,"date":"2018-10-10T10:00:31","date_gmt":"2018-10-10T01:00:31","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=9426"},"modified":"2020-06-14T20:19:52","modified_gmt":"2020-06-14T11:19:52","slug":"primingeffect","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/primingeffect\/","title":{"rendered":"\u30d7\u30e9\u30a4\u30df\u30f3\u30b0\u52b9\u679c"},"content":{"rendered":"<p>\u4eba\u9593\u306e\u7121\u610f\u8b58\u306e\u3046\u3061\u306b\u50cd\u304f\u5fc3\u7406\u306f\u30b7\u30b9\u30c6\u30e01\u3068\u547c\u3070\u308c\u3001\u305d\u306e\u6027\u8cea\u306e1\u3064\u3067\u3042\u308b\u201d\u4eba\u9593\u306e\u9023\u60f3\u80fd\u529b\u201d\u306e\u3053\u3068\u3092\u30d7\u30e9\u30a4\u30df\u30f3\u30b0\u52b9\u679c\u3068\u547c\u3076\u3002<\/p>\n<h2>\u8d77\u6e90<\/h2>\n<div id=\"attachment_9935\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9935\" class=\"wp-image-9935 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/07\/MeyerSchvaneveldt.png\" alt=\"\u8096\u50cf \u30e1\u30a4\u30e4\u30fc\u3068\u30b7\u30e5\u30f4\u30a1\u30cd\u30f4\u30a7\u30eb\u30c8\" width=\"510\" height=\"255\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/07\/MeyerSchvaneveldt.png 510w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/07\/MeyerSchvaneveldt-300x150.png 300w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><p id=\"caption-attachment-9935\" class=\"wp-caption-text\">\uff08\u5de6\uff1a<a href=\"https:\/\/www.google.co.jp\/url?sa=i&amp;source=images&amp;cd=&amp;ved=&amp;url=https%3A%2F%2Fpositivepsychologyprogram.com%2Fdavid-g-myers%2F&amp;psig=AOvVaw1TDK7KVByq2SAlZKIujIGm&amp;ust=1533007775838386\">\u30e1\u30a4\u30e4\u30fc<\/a><a href=\"https:\/\/www.google.co.jp\/url?sa=i&amp;source=images&amp;cd=&amp;ved=&amp;url=https%3A%2F%2Fpositivepsychologyprogram.com%2Fdavid-g-myers%2F&amp;psig=AOvVaw1TDK7KVByq2SAlZKIujIGm&amp;ust=1533007775838386\">\u6c0f<\/a>\u3000\u53f3\uff1a<a href=\"https:\/\/positivepsychologyprogram.com\/david-g-myers\/\">\u30b7\u30e5\u30f4\u30a1\u30cd\u30f4\u30a7\u30eb\u30c8\u6c0f<\/a>\uff09<\/p><\/div>\n<p>\u30a2\u30e1\u30ea\u30ab\u306e\u5fc3\u7406\u5b66\u8005<ruby>David Meye<rt>\u30c7\u30a4\u30d3\u30c3\u30c8\u3000\u30e1\u30a4\u30e4\u30fc<\/rt><\/ruby>\u3068\u3001<ruby>Roger Schvaneveldt<rt>\u30ed\u30ac\u30fc\u3000\u30b7\u30e5\u30f4\u30a1\u30cd\u30f4\u30a7\u30eb\u30c8<\/rt><\/ruby>\u304c1970\u5e74\u4ee3\u521d\u671f\u306e\u5b9f\u9a13\u3067\u5c0e\u304d\u51fa\u3057\u305f\u52b9\u679c\u3002\u5b9f\u9a13\u3067\u306f\u3001\u88ab\u9a13\u8005\u306b\u3042\u308b\u6587\u5b57\u5217\u3092\u898b\u305b\u308b\u524d\u306b\u3001\u305d\u308c\u306b\u4f3c\u305f\u610f\u5473\u3092\u6301\u3064\u5358\u8a9e\u3092\u4e8b\u524d\u306b\u898b\u305b\u3066\u304a\u304f\u3068\u3001\u305d\u306e\u6587\u5b57\u5217\u3092\u3088\u308a\u65e9\u304f\u8a8d\u8b58\u3057\u305f\u3053\u3068\u304c\u5206\u304b\u3063\u305f\u3002<\/p>\n<h2>\u5177\u4f53\u4f8b1\uff08\u8a00\u8449\u306e\u9023\u60f3\uff09<\/h2>\n<p>\u4f8b\u3048\u3070\u3001\u81ea\u5206\u304c\u52d5\u7269\u5712\u306b\u3044\u308b\u3053\u3068\u3092\u60f3\u50cf\u3057\u3066\u307f\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9431\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/07\/animals.png\" alt=\"\u30e9\u30a4\u30aa\u30f3\u3001\u30b4\u30ea\u30e9\u3001\u30d1\u30f3\u30c0\u306e\u30a4\u30e9\u30b9\u30c8\" width=\"600\" height=\"181\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/07\/animals.png 483w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/07\/animals-300x91.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>\u52d5\u7269\u5712\u306b\u306f\u30e9\u30a4\u30aa\u30f3\u3084\u30ad\u30ea\u30f3\u3001\u30d1\u30f3\u30c0\u3001\u30b4\u30ea\u30e9\u304c\u3044\u308b\u3002\u305d\u3053\u306b\u4e00\u679a\u306e\u30ab\u30fc\u30c9\u304c\u843d\u3061\u3066\u3044\u3066\u30ab\u30fc\u30c9\u306b\u306f\u300c\u30b3\u25ef\u30e9\u300d\u3068\u66f8\u3044\u3066\u3042\u308b\u3002\u3053\u306e\u6642\u3001\u3042\u306a\u305f\u306f\u4f55\u3092\u9023\u60f3\u3057\u305f\u3060\u308d\u3046\u304b\uff1f<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11345 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/prime1-1024x472.png\" alt=\"\u30b3\u3068\u30e9\u306e\u5b57\u306e\u9593\u306b\u6587\u5b57\u304c\u96a0\u3055\u308c\u3066\u3044\u308b\" width=\"700\" height=\"323\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/prime1-1024x472.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/prime1-300x138.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/prime1-768x354.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/prime1.png 1335w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u6050\u3089\u304f\u3001\u5927\u534a\u306e\u4eba\u306f\u300c\u30b3\u30a2\u30e9\u300d\u3092\u601d\u3044\u6d6e\u304b\u3079\u305f\u306e\u3067\u306f\u306a\u3044\u3060\u308d\u3046\u304b\uff1f\u4ed6\u306b\u8003\u3048\u3089\u308c\u308b\u30b1\u30fc\u30b9\u3068\u3057\u3066\u306f\u3001\u300c\u30b3\u30fc\u30e9\u300d\u3084\u300c\u30b3\u30d6\u30e9\u300d\u304c\u3042\u308b\u304c\u3001\u300c\u30b3\u30a2\u30e9\u300d\u3092\u601d\u3044\u6d6e\u304b\u3079\u308b\u4eba\u304c\u591a\u3044\u3068\u601d\u308f\u308c\u308b\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u300c\u52d5\u7269\u5712\u300d\u300c\u30e9\u30a4\u30aa\u30f3\u300d\u300c\u30b4\u30ea\u30e9\u300d\u300c\u30d1\u30f3\u30c0\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u5148\u884c\u523a\u6fc0\uff08\u30d7\u30e9\u30a4\u30e0\uff09\u3068\u306a\u308a\u3001\u300c\u30b3\u30a2\u30e9\u300d\u3068\u3044\u3046\u5358\u8a9e\uff08\u30c8\u30ea\u30ac\u30fc\uff09\u3092\u5f15\u304d\u8d77\u3053\u3057\u305f\u306e\u3067\u3042\u308b\u3002\u5f53\u7136\u3001\u3053\u306e\u30ab\u30fc\u30c9\u304c\u81ea\u52d5\u8ca9\u58f2\u6a5f\u306e\u524d\u306b\u843d\u3061\u3066\u3044\u305f\u3089\u3001\u300c\u30b3\u30fc\u30e9\u300d\u3092\u9023\u60f3\u3059\u308b\u4eba\u304c\u591a\u3044\u3068\u8a00\u3048\u308b\u3002<\/p>\n<h2>\u5177\u4f53\u4f8b2\uff08\u884c\u52d5\u3078\u306e\u5f71\u97ff\uff09<\/h2>\n<p>\u5148\u307b\u3069\u306e\u4f8b\u306e\u69d8\u306b\u3001\u4eba\u306f\u8a00\u8449\u304c\u6301\u3064\u30a4\u30e1\u30fc\u30b8\u3092\u7121\u610f\u8b58\u306e\u3046\u3061\u306b\u9023\u60f3\u3055\u305b\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u3002\u3053\u306e\u9023\u60f3\u306f\u884c\u52d5\u306b\u3082\u7e4b\u304c\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308b\u5fc3\u7406\u5b66\u306e\u5b9f\u9a13\u3067\u3001\u82e5\u3044\u88ab\u9a13\u8005\u306b\u300c\u7070\u8272\u300d\u300c\u5fd8\u308c\u3063\u307d\u3044\u300d\u300c\u8584\u3044\u9aea\u300d\u300c\u5b64\u72ec\u300d\u7b49\u306e\u304a\u5e74\u5bc4\u308a\u3092\u9023\u60f3\u3055\u305b\u308b\u8a00\u8449\u3092\u898b\u305b\u305f\u3068\u3053\u308d\u3001\u88ab\u9a13\u8005\u306e\u632f\u308b\u821e\u3044\u304c\u307e\u308b\u3067\u304a\u5e74\u5bc4\u308a\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u305f\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u3002\u3053\u308c\u3082\u30d7\u30e9\u30a4\u30df\u30f3\u30b0\u52b9\u679c\u306b\u3088\u308b\u3082\u306e\u3067\u3042\u308b\u3002\u30d7\u30e9\u30a4\u30df\u30f3\u30b0\u52b9\u679c\u306b\u3088\u308a\u3001<strong>\u8a00\u8449\u2192\u30a4\u30e1\u30fc\u30b8\u2192\u884c\u52d5<\/strong>\u3068\u3044\u3046\u9806\u756a\u3067\u9023\u9396\u304c\u8d77\u304d\u308b\u306e\u3060\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11343 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/prime2-1024x441.png\" alt=\"\u304a\u5e74\u5bc4\u308a\u3092\u9023\u60f3\u3059\u308b\u8a00\u8449\u3092\u898b\u305b\u308b\u3068\u304a\u5e74\u5bc4\u308a\u306e\u632f\u308b\u821e\u3044\u3092\u3059\u308b\" width=\"700\" height=\"301\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/prime2-1024x441.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/prime2-300x129.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/prime2-768x331.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/prime2.png 1428w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2>\u30c7\u30b6\u30a4\u30f3\u3078\u306e\u5fdc\u7528\u4f8b<\/h2>\n<p>\u30d7\u30e9\u30a4\u30df\u30f3\u30b0\u52b9\u679c\u306f\u3001\u4eba\u306e\u7121\u610f\u8b58\u306e\u884c\u52d5\u3092\u8a98\u5c0e\u3059\u308b\u65b9\u6cd5\u306e\u4e00\u3064\u3068\u3057\u3066\u5fdc\u7528\u53ef\u80fd\u3067\u3042\u308b\u3002<\/p>\n<p>\u30d6\u30ed\u30b0\u8a18\u4e8b\u300c<a href=\"https:\/\/medium.com\/@davidteodorescu\/using-the-priming-effect-to-improve-ux-30095c028d45\">Using the Priming Effect to Improve UX<\/a>\u300d\u3067\u89e3\u8aac\u3055\u308c\u3066\u3044\u308b\u3001\u30d7\u30e9\u30a4\u30df\u30f3\u30b0\u52b9\u679c\u306e\u5fdc\u7528\u4f8b\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u3042\u308b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30d7\u30ea\u3067\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3067\u3001\u30a2\u30d7\u30ea\u306e\u6a5f\u80fd\u3092\u89e3\u8aac\u3059\u308b<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/walkthrough\/\">\u30a6\u30a9\u30fc\u30af\u30b9\u30eb\u30fc<\/a>\u753b\u9762\u306e\u4f8b\u304c\u51fa\u3066\u3044\u308b\u3002<\/p>\n<p>\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3059\u308b\u30da\u30fc\u30b8\u306e\u30c7\u30b6\u30a4\u30f3\u3067\u3001\u30a2\u30af\u30bb\u30b9\u65b9\u6cd5\u306e\u89e3\u8aac\u3059\u308b\u6587\u7ae0\u306e\u6a2a\u306b\u9752\u8272\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30a2\u30a4\u30b3\u30f3\u304c\u7f6e\u3044\u3066\u8aac\u660e\u6587\u3092\u76ee\u7acb\u305b\u3066\u3044\u308b\u3002\u3053\u306e\u5834\u9762\u306b\u304a\u3044\u3066\u3001\u9752\u8272\u306e\u30a2\u30a4\u30b3\u30f3\u306f\u5148\u884c\u523a\u6fc0\uff08\u30d7\u30e9\u30a4\u30e0\uff09\u306e\u5f79\u5272\u3092\u679c\u305f\u3059\u3002<\/p>\n<div id=\"attachment_11354\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11354\" class=\"wp-image-11354 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/walkThrogh__prime-1-1024x712.png\" alt=\"\u30a6\u30a9\u30fc\u30af\u30b9\u30eb\u30fc\u6642\u306e\u300c\u30ab\u30c6\u30b4\u30ea\u9078\u629e\u300d\u753b\u9762\" width=\"700\" height=\"487\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/walkThrogh__prime-1-1024x712.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/walkThrogh__prime-1-300x209.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/09\/walkThrogh__prime-1-768x534.png 768w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-11354\" 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