{"id":9747,"date":"2018-07-30T11:00:22","date_gmt":"2018-07-30T02:00:22","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?post_type=glossary&#038;p=9747"},"modified":"2020-06-14T19:59:34","modified_gmt":"2020-06-14T10:59:34","slug":"reciprocity","status":"publish","type":"glossary","link":"https:\/\/uxdaystokyo.com\/articles\/glossary\/reciprocity\/","title":{"rendered":"\u30ec\u30b7\u30d7\u30ed\u30b7\u30c6\u30a3\u306e\u6cd5\u5247"},"content":{"rendered":"<p>\u4eba\u9593\u95a2\u4fc2\u306b\u304a\u3044\u3066\u300c\u76f8\u624b\u306b\u4f55\u304b\u3092\u6e21\u3057\u305f\u3089\u304a\u8fd4\u3057\u304c\u3042\u308b\u3068\u671f\u5f85\u3057\u3001\u9006\u306b\u76f8\u624b\u304b\u3089\u4f55\u304b\u3092\u53d7\u3051\u53d6\u3063\u305f\u3089\u304a\u8fd4\u3057\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u300d\u3068\u611f\u3058\u308b\u3053\u3068\u3092\u6307\u3059\u3002<\/p>\n<div id=\"attachment_9825\" style=\"width: 465px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9825\" class=\"wp-image-9825\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/people-who-react-1024x732.png\" alt=\"\u76f8\u624b\u304b\u3089\u306e\u30ea\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u671f\u5f85\u3057\u3001\u671f\u5f85\u306b\u7b54\u3048\u308b\" width=\"455\" height=\"325\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/people-who-react-1024x732.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/people-who-react-300x214.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/people-who-react-768x549.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/people-who-react.png 1026w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/><p id=\"caption-attachment-9825\" class=\"wp-caption-text\">\u76f8\u624b\u304b\u3089\u306e\u30ea\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u671f\u5f85\u3057\u3001\u671f\u5f85\u306b\u7b54\u3048\u308b<\/p><\/div>\n<h3>\u63d0\u5531\u8005<\/h3>\n<p>\u7c73<ruby>Babson College<rt>\u30d0\u30d6\u30bd\u30f3\u5927\u5b66<\/rt><\/ruby>\u306e<ruby>Allan R. Cohen<rt>\u30a2\u30e9\u30f3\u30fbR\u30fb\u30b3\u30fc\u30a8\u30f3<\/rt><\/ruby>\u535a\u58eb\u3068\u3001<ruby>Stanford University<rt>\u30b9\u30bf\u30f3\u30d5\u30a9\u30fc\u30c9\u5927\u5b66<\/rt><\/ruby>\u306e<ruby>David L. Bradford<rt>\u30c7\u30d3\u30c3\u30c9\u30fbL\u30fb\u30d6\u30e9\u30c3\u30c9\u30d5\u30a9\u30fc\u30c9<\/rt><\/ruby>\u535a\u58eb\u306e\u4e21\u540d\u306b\u3088\u3063\u3066\u63d0\u5531\u3055\u308c\u305f\u3002<\/p>\n<div class=\"mceTemp\"><\/div>\n<div style=\"width: 405px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.kosho.or.jp\/products\/detail.php?product_id=209298105\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.kosho.or.jp\/upload\/save_image\/13030040\/20180704053818278782_ef105ad4698f9b5a7e1f28b053e9bdf3.jpg\" alt=\"\u66f8\u7c4d\u300c\u5f71\u97ff\u529b\u306e\u6cd5\u5247\u300d\u306e\u8868\u7d19\" width=\"395\" height=\"394\" \/><\/a><p class=\"wp-caption-text\">\u5f15\u7528:[\u65e5\u672c\u306e\u53e4\u672c\u5c4b]\u30a2\u30e9\u30f3\u30fbR.\u30b3\u30fc\u30a8\u30f3, \u30c7\u30d3\u30c3\u30c9\u30fbL.\u30d6\u30e9\u30c3\u30c9\u30d5\u30a9\u30fc\u30c9 \u8457<\/p><\/div>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u5229\u7528<\/h2>\n<p>\u30ec\u30b7\u30d7\u30ed\u30b7\u30c6\u30a3\u306e\u6cd5\u5247\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30c1\u30fc\u30e0\u7d50\u6210\u306a\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5e97\u982d\u3067\u914d\u3089\u308c\u308b\u7121\u6599\u30b5\u30f3\u30d7\u30eb\u3092\u3082\u3089\u3046\u3068\u300c\u4f55\u304b\u8cfc\u5165\u3057\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u5fc3\u7406\u306b\u306a\u308b\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u4eba\u306f\u4ed6\u4eba\u304b\u3089\u884c\u3044\u3092\u3057\u3066\u3082\u3089\u3046\u3068\u3001\u305d\u308c\u306b\u898b\u5408\u3046\u5bfe\u4fa1\u3092\u6255\u3044\u305f\u3044\u3068\u601d\u3046\u306e\u3067\u3042\u308b\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u666e\u6bb5\u76f8\u624b\u306b\u4f55\u3082\u3057\u3066\u3042\u3052\u306a\u3044\u4eba\u3084\u4f55\u304b\u3092\u3057\u3066\u3082\u3089\u3063\u3066\u3082\u304a\u8fd4\u3057\u3057\u306a\u3044\u4eba\u306f\u3001\u5b9f\u529b\u3084\u5b9f\u7e3e\u304c\u3042\u3063\u3066\u3082\u4ed6\u8005\u304b\u3089\u306e\u5354\u529b\u3092\u5f97\u306b\u304f\u3044\u73fe\u8c61\u304c\u751f\u3058\u3066\u3057\u307e\u3046\u3002<\/p>\n<h3>\u4f1a\u54e1\u767b\u9332\u3068\u30ec\u30b7\u30d7\u30ed\u30b7\u30c6\u30a3\u306e\u6cd5\u5247<\/h3>\n<div id=\"attachment_9758\" style=\"width: 493px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9758\" id=\"attachment_9261\" class=\"wp-image-9758\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/duolingo-start-screen-2-1024x583.png\" alt=\"duolingo\u306e\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\" width=\"483\" height=\"275\" align=\"aligncenter\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/duolingo-start-screen-2-1024x583.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/duolingo-start-screen-2-300x171.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/duolingo-start-screen-2-768x437.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/duolingo-start-screen-2.png 1898w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><p id=\"caption-attachment-9758\" class=\"wp-caption-text\">duolingo\u306e\u30c8\u30c3\u30d7\u30da\u30fc\u30b8<\/p><\/div>\n<p>\u8a00\u8a9e\u5b66\u7fd2\u30b5\u30a4\u30c8\u306e<a href=\"https:\/\/ja.duolingo.com\/\">Duolingo<\/a>\u306f\u30ec\u30b7\u30d7\u30ed\u30b7\u30c6\u30a3\u306e\u6cd5\u5247\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3067\u300c\u7121\u6599\u3067\u697d\u3057\u304f\u8a9e\u5b66\u5b66\u7fd2\u300d\u3068\u8a18\u8f09\u3055\u308c\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u767b\u9332\u3092\u3057\u306a\u304f\u3066\u3082\u7121\u6599\u3067\u5b66\u7fd2\u3092\u59cb\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<p>\u5b66\u7fd2\u3092\u9032\u3081\u3066\u3042\u308b\u7a0b\u5ea6\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u6e80\u8db3\u3057\u305f\u9803\u306b\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u767b\u9332\u3092\u4fc3\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306fDuolingo\u3092\u4f7f\u7528\u3057\u3066\u77e5\u8b58\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u306e\u3067\u3001\u304a\u8fd4\u3057\u3068\u3057\u3066\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u611f\u60c5\u3092\u62b1\u304f\u3053\u3068\u306a\u304f\u500b\u4eba\u60c5\u5831\u306e\u767b\u9332\u3092\u884c\u3046\u3002<\/p>\n<div id=\"attachment_9828\" style=\"width: 482px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9828\" class=\"wp-image-9828\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2019\/07\/duolingo-cycle-diagram-1024x723.gif\" alt=\"\u30c7\u30e5\u30aa\u30ea\u30f3\u30b4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30b9\u30ad\u30eb\u3092\u5f97\u305f\u304a\u8fd4\u3057\u3068\u3057\u3066\u3001\u9762\u5012\u306a\u500b\u4eba\u60c5\u5831\u306e\u767b\u9332\u3092\u884c\u3046\" width=\"472\" height=\"337\" \/><p id=\"caption-attachment-9828\" class=\"wp-caption-text\"><br \/>\u30e6\u30fc\u30b6\u30fc\u306f\u30b9\u30ad\u30eb\u3092\u5f97\u305f\u304a\u8fd4\u3057\u3068\u3057\u3066\u3001\u9762\u5012\u306a\u500b\u4eba\u60c5\u5831\u306e\u767b\u9332\u3092\u884c\u3046<\/p><\/div>\n<h3>\u95a2\u4fc2\u7528\u8a9e<\/h3>\n<ul>\n<li><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/onboarding\/\">\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0<\/a><\/li>\n<\/ul>\n<h3>\u53c2\u8003\u8a18\u4e8b\u3001\u6587\u732e<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.nngroup.com\/articles\/reciprocity-principle\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Reciprocity Principle: Give Before You Take in Web Design<\/a><\/li>\n<li><a href=\"https:\/\/uxdesign.cc\/leveraging-principle-of-reciprocity-for-persuasive-ux-8f7e20c953f9\" target=\"_blank\" rel=\"noopener noreferrer\">Using the reciprocity principle for a persuasive UX<\/a><\/li>\n<li><a href=\"https:\/\/medium.com\/designed-thought\/how-to-achieve-reciprocity-through-design-9dbfbcc940\" target=\"_blank\" rel=\"noopener noreferrer\">Achieving Reciprocity Through Design<\/a><\/li>\n<li><a href=\"https:\/\/jinjibu.jp\/keyword\/detl\/437\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ec\u30b7\u30d7\u30ed\u30b7\u30c6\u30a3<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4eba\u306f\u4ed6\u4eba\u304b\u3089\u4f55\u3089\u304b\u306e\u884c\u70ba\u3092\u53d7\u3051\u305f\u5834\u5408\u306b\u3001\u304a\u8fd4\u3057\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u3044\u3046\u611f\u60c5\u3092\u62b1\u304f<\/p>\n","protected":false},"author":27,"featured_media":9825,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"English":"reciprocity","footnotes":""},"glossary-category":[21],"glossary_tag":[],"class_list":["post-9747","glossary","type-glossary","status-publish","has-post-thumbnail","hentry","glossary-category-psychology-behavioraleconomics-brain-science"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" 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