{"id":10107,"date":"2018-09-27T16:57:58","date_gmt":"2018-09-27T07:57:58","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?p=10107"},"modified":"2023-03-02T21:53:14","modified_gmt":"2023-03-02T12:53:14","slug":"uxdt2018_conference_jtbd","status":"publish","type":"post","link":"https:\/\/uxdaystokyo.com\/articles\/uxdt2018_conference_jtbd\/","title":{"rendered":"\u3010\u30ec\u30dd\u30fc\u30c8\u3011\u300cJOBS TO BE DONE\u300d\u4fa1\u5024\u5275\u9020\u306e\u65b0\u3057\u3044\u767a\u898b\u65b9\u6cd5\uff1aUX DAYS TOKYO2018"},"content":{"rendered":"<p>2018\/03\/16\u306b\u5b9f\u65bd\u3055\u308c\u305f <a href=\"https:\/\/2018.uxdaystokyo.com\/conference\/\"> UX DAYS TOKYO 2018<\/a>\u306b\u304a\u3051\u308b <a href=\"https:\/\/2018.uxdaystokyo.com\/speakers\/#speaker-jim\"> <ruby>Jim Kalbach<rt>\u30b8\u30e0\u30fb\u30ab\u30eb\u30d0\u30c3\u30af<\/rt><br \/>\n<\/ruby><\/a>\u6c0f\u306b\u3088\u308b\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u8b1b\u6f14 <a href=\"https:\/\/2018.uxdaystokyo.com\/conference\/#session-jim\"> \u300c JOBS TO BE DONE\u300d\u4fa1\u5024\u5275\u9020\u306e\u65b0\u3057\u3044\u767a\u898b\u65b9\u6cd5<\/a>\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<p>\u30b8\u30e0\u30fb\u30ab\u30eb\u30d0\u30c3\u30af\u6c0f\u306f\u3001\u8457\u66f8\u306b\u300c <a href=\"https:\/\/amzn.to\/2ADB78R\"><ruby>Designing Web Navigation<rt><br \/>\n\u30c7\u30b6\u30a4\u30cb\u30f3\u30b0\u30fb\u30a6\u30a7\u30d6\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3<\/rt><\/ruby><\/a>\u300d\u3001\u300c <a href=\"https:\/\/amzn.to\/2AC6wsc\"><ruby>Mapping Experience<rt>\u30de\u30c3\u30d4\u30f3\u30b0\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9<\/rt><br \/>\n<\/ruby><\/a>\u300d\u304c\u3042\u308a\u3001\u4eca\u56de\u306e\u8b1b\u6f14\u3067\u306f\u8fd1\u5e74\u591a\u304f\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u300c<ruby>Jobs To Be Done<rt>\u30b8\u30e7\u30d6\u30ba\u30fb\u30c8\u30a5\u30fb\u30d3\u30fc\u30fb\u30c0\u30f3<\/rt><\/ruby>\u300d\u306b\u3064\u3044\u3066\u304a\u8a71\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_10133\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10133\" class=\"wp-image-10133 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-1-1024x683.png\" alt=\"\u8b1b\u6f14\u3059\u308b\u30b8\u30e0\u30fb\u30ab\u30eb\u30d0\u30c3\u30af\u6c0f\" width=\"700\" height=\"467\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-1-1024x683.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-1-300x200.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-1-768x512.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-1.png 1440w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-10133\" class=\"wp-caption-text\">\u8b1b\u6f14\u3059\u308b\u30b8\u30e0\u30fb\u30ab\u30eb\u30d0\u30c3\u30af\u6c0f<\/p><\/div>\n<h2>\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u3068\u306f<\/h2>\n<p>\u82f1\u8a9e\u306e<ruby>Disruption<rt>\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3<\/rt><\/ruby>\u306b\u306f\u591a\u304f\u306e\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4eca\u56de\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u4f7f\u308f\u308c\u308b\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002\u4f01\u696d\u306f\u6210\u719f\u3057\u3066\u3044\u304f\u3068\u7d44\u7e54\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u5411\u4e0a\u3057\u3001\u63d0\u4f9b\u3067\u304d\u308b\u88fd\u54c1\u3082\u30d1\u30ef\u30fc\u30a2\u30c3\u30d7\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u521d\u671f\u6bb5\u968e\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u306f\u6700\u4f4e\u9650\u306e\u6a5f\u80fd\u3092\u6e80\u305f\u3059\u7269\u3067\u3059\u304c\u3001\u6642\u9593\u3068\u5171\u306b\u6539\u5584\u304c\u7e70\u308a\u8fd4\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3092\u300c\u7d99\u7d9a\u7684\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u547c\u3073\u307e\u3059\u3002\u3053\u306e\u7d99\u7d9a\u7684\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u4f01\u696d\u306f\u6210\u9577\u3057\u3066\u3044\u304d\u307e\u3059\u3002 \u305d\u3057\u3066\u3001\u3042\u308b\u7a0b\u5ea6\u6642\u9593\u304c\u7d4c\u3064\u3068\u30b3\u30b9\u30c8\u304c\u639b\u3051\u3089\u308c\u30cf\u30a4\u30a8\u30f3\u30c9\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u751f\u307f\u51fa\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002\u305d\u308c\u306b\u4f34\u3044\u88fd\u54c1\u306e\u4fa1\u683c\u3082\u5411\u4e0a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<div id=\"attachment_10134\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10134\" class=\"wp-image-10134 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-2-1024x638.png\" alt=\"\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u304b\uff1f\" width=\"700\" height=\"436\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-2-1024x638.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-2-300x187.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-2-768x479.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-2.png 1999w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-10134\" class=\"wp-caption-text\">\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u3068\u306f\u4f55\u304b\uff1f<\/p><\/div>\n<p>\u3053\u3046\u3057\u3066\u3001\u4f01\u696d\u304c\u5927\u304d\u304f\u306a\u308a\u5e02\u5834\u3092\u5e2d\u5dfb\u3059\u308b\u3046\u3061\u306b\u3001\u30cf\u30a4\u30a8\u30f3\u30c9\u5546\u54c1\u306e\u7121\u99c4\u3084\u30aa\u30fc\u30d0\u30fc\u30b9\u30da\u30c3\u30af\u306b\u76ee\u3092\u3064\u3051\u305f\u65b0\u898f\u4f01\u696d\u304c\u53c2\u5165\u3057\u3066\u304d\u307e\u3059\u3002\u5f7c\u3089\u306f\u4fa1\u5024\u306e\u6838\u3068\u306a\u308b\u90e8\u5206\u306b\u6ce8\u529b\u3057\u3001\u4f7f\u3044\u3084\u3059\u3044\u6700\u65b0\u306e\u88fd\u54c1\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u72b6\u614b\u304c\u300c\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u300d\u3067\u3059\u3002<\/p>\n<div id=\"attachment_10135\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10135\" class=\"wp-image-10135 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-3.png\" alt=\"\u30c7\u30a3\u30b9\u30c8\u30e9\u30d7\u30b7\u30e7\u30f3\u304c\u8d77\u3053\u3063\u3066\u3044\u308b\u72b6\u614b\" width=\"1999\" height=\"1296\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-3.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-3-300x194.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-3-768x498.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-3-1024x664.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10135\" class=\"wp-caption-text\">\u30c7\u30a3\u30b9\u30c8\u30e9\u30d7\u30b7\u30e7\u30f3\u304c\u8d77\u3053\u3063\u3066\u3044\u308b\u72b6\u614b<\/p><\/div>\n<p>\u65e2\u5b58\u4f01\u696d\u306f\u65b0\u898f\u53c2\u5165\u4f01\u696d\u306e\u5b58\u5728\u306b\u6c17\u3065\u304d\u306f\u3057\u307e\u3059\u304c\u3001\u5f7c\u3089\u306e<ruby>\u88fd\u54c1<rt>\u30ed\u30fc\u30a8\u30f3\u30c9<\/rt><\/ruby>\u306f\u7121\u8996\u3057\u3001\u81ea\u793e\u3067\u88fd\u9020\u3057\u305f<ruby>\u88fd\u54c1<rt>\u30cf\u30a4\u30a8\u30f3\u30c9<\/rt><\/ruby>\u3067\u305d\u306e\u307e\u307e\u52dd\u8ca0\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c3\u30c8\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u306e\u4e8b\u4f8b<\/h3>\n<table>\n<tbody>\n<tr>\n<td>\u4f01\u696d\u304c\u65b0\u3057\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u4f7f\u7528\u3057\u3066\u30ed\u30fc\u30a8\u30f3\u30c9\u88fd\u54c1\uff08\u4f4e\u6027\u80fd\u30fb\u4f4e\u4fa1\u683c\u306a\u88fd\u54c1\uff09\u3092\u958b\u767a\u30fb\u6539\u826f\u3057\u305f\u7d50\u679c\u3001\u65e2\u5b58\u306e\u30cf\u30a4\u30a8\u30f3\u30c9\u88fd\u54c1\uff08\u9ad8\u6027\u80fd\u30fb\u9ad8\u4fa1\u683c\u306a\u88fd\u54c1\uff09\u306b\u66ff\u308f\u308b\u88fd\u54c1\u3092\u751f\u307f\u51fa\u3059\u73fe\u8c61<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4ee5\u4e0b\u306b\u3001\u65b0\u898f\u53c2\u5165\u4f01\u696d\u306b\u3088\u3063\u3066\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u304c\u5909\u5316\u3057\u3066\u3044\u308b\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u767e\u79d1\u4e8b\u5178 \u2192 Wikipedia<\/li>\n<li>\u66f8\u5e97 \u2192 Amazon<\/li>\n<li>CD \u2192 MP3<\/li>\n<li>\u30d5\u30a3\u30eb\u30e0\u5199\u771f \u2192 \u30c7\u30b8\u30bf\u30eb\u5199\u771f<\/li>\n<li>\u822a\u7a7a\u4f1a\u793e \u2192 LCC<\/li>\n<li>\u30ec\u30f3\u30bf\u30ab\u30fc \u2192 \u30ab\u30fc\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0<\/li>\n<li>\u96fb\u8a71 \u2192 VOIP (Skype\u306a\u3069)<\/li>\n<\/ul>\n<h3>\u30aa\u30f3\u30e9\u30a4\u30f3\u4f1a\u8b70\u306e\u30a2\u30d7\u30ea\u3067\u8003\u3048\u3066\u307f\u308b<\/h3>\n<p>VOIP\uff08Voice Over Internet Protocol\uff09\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308b<a href=\"https:\/\/www.gotomeeting.com\/\">GoToMeeting<\/a>\u306e\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 2011\u5e74\u3001GoToMeeting\u306fHD\u6620\u50cf\u3067\u30d3\u30c7\u30aa\u4f1a\u8b70\u304c\u3067\u304d\u308b\u6a5f\u80fd\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u307e\u3057\u305f\u3002\u3088\u308a\u9ad8\u753b\u8cea\u306a\u30d3\u30c7\u30aa\u4f1a\u8b70\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u4fa1\u683c\u3082\u4e0a\u6607\u3057\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>GoToMeeting\u306f\u3001\u4f4e\u753b\u8cea\u3060\u304c\u7121\u6599\u3067\u901a\u8a71\u306e\u3067\u304d\u308bSkype\u3092\u300c\u5927\u5b66\u751f\u304c\u53cb\u9054\u3068\u8a71\u3059\u305f\u3081\u306e\u30ed\u30fc\u30a8\u30f3\u30c9\u88fd\u54c1\u3067\u3042\u308a\u3001\u81ea\u5206\u305f\u3061\uff08GoToMeeting\u306e\u88fd\u54c1\uff09\u306f\u30d7\u30ed\u5411\u3051\u306e\u30cf\u30a4\u30a8\u30f3\u30c9\u88fd\u54c1\u3092\u4f5c\u3063\u3066\u3044\u308b\u300d\u3068\u8003\u3048\u7121\u8996\u3057\u307e\u3057\u305f\uff08\u7af6\u5408\u3068\u898b\u306a\u3055\u306a\u304b\u3063\u305f\uff09\u3002 \u3057\u304b\u3057\u3001\u5e02\u5834\u306b\u304a\u3044\u3066\u306f\u9ad8\u753b\u8cea\u306a\u30d3\u30c7\u30aa\u4f1a\u8b70\u306f\u6c42\u3081\u3066\u304a\u3089\u305a\u3001GoToMeeting\u306e\u6226\u7565\u306f\u53d7\u3051\u5165\u308c\u3089\u308c\u306a\u304b\u3063\u305f\u306e\u3067\u3059\u3002\u4e00\u65b9Skype\u306f\u3001\u540c\u5e74\u306e2011\u5e74\u306bMicrosoft\u306b\u8cb7\u53ce\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>Microsoft\u306fSkype\u3092\u30d9\u30fc\u30b9\u306b\u30d3\u30b8\u30cd\u30b9\u5411\u3051\u306e\u6226\u7565\u3092\u7d44\u307f\u8fbc\u307f\u307e\u3057\u305f\u3002\u3053\u306e\u6642\u521d\u3081\u3066GoToMeeting\u306f\u3001Skype\u3068\u771f\u3063\u5411\u52dd\u8ca0\u3059\u308b\u3053\u3068\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<div id=\"attachment_10136\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10136\" class=\"wp-image-10136 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-4.png\" alt=\"\u30d3\u30b8\u30cd\u30b9\u7248\u30b9\u30ab\u30a4\u30d7\" width=\"1999\" height=\"1107\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-4.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-4-300x166.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-4-768x425.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-4-1024x567.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10136\" class=\"wp-caption-text\">\u30d3\u30b8\u30cd\u30b9\u7248\u30b9\u30ab\u30a4\u30d7<\/p><\/div>\n<p>\u30de\u30fc\u30b1\u30c3\u30c8\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u306f<ruby>Clayton Christensen<rt>\u30af\u30ec\u30a4\u30c8\u30f3\u30fb\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3<\/rt><\/ruby>\u304c\u8457\u66f8\u300c<a href=\"https:\/\/amzn.to\/2LZVZvG\">\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u30b8\u30ec\u30f3\u30de<\/a>\u300d\u306b\u8a18\u3057\u305f\u8003\u3048\u3067\u3059\u3002\u901a\u5e38\u3001\u4f01\u696d\u306f\u300c\u6210\u9577\u3057\u305f\u3044\u300d\u300c\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u4e0a\u3052\u305f\u3044\u300d\u300c\u4fa1\u683c\u3092\u4e0a\u3052\u305f\u3044\u300d\u3068\u8003\u3048\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u306b\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u306e\u9699\u304c\u751f\u307e\u308c\u308b\u3068\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u306f\u4e3b\u5f35\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001 \u305d\u306e\u5f8c\u306b\u51fa\u7248\u3057\u305f\uff62<a href=\"https:\/\/amzn.to\/2O9uSvu\">\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u89e3<\/a>\u300d\u306b\u3066\u3001\u300e\u3053\u306e\u3088\u3046\u306a\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u3068\u95d8\u3046\u305f\u3081\u306e\u9375\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u672c\u5f53\u306b\u6c42\u3081\u3066\u3044\u308b\u7269\u3092\u898b\u6975\u3081\u308b\u3053\u3068(Jobs To Be Done)\u300f\u3067\u3042\u308b\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002 \u4eca\u56de\u306e\u4f8b\u3067\u8a00\u3048\u3070\u3001\u753b\u8cea\u306f\u4e8c\u306e\u6b21\u3067\u3001\u3068\u306b\u304b\u304f\u5b89\u304f\u7c21\u5358\u306b\u4f1a\u8a71\u3059\u308b\u3053\u3068\u304c\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\uff08\u5e02\u5834\uff09\u306e\u671b\u3080\u3053\u3068\u3067\u3042\u308b\u3068Skype\u306f\u898b\u629c\u304d\u3001\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n<h2>JTBD\uff08Jobs To Be Done\uff09\u306e\u6301\u3064\u610f\u5473<\/h2>\n<p>JTBD\uff08Jobs To Be Done\uff09\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u3002JTBD\u306f\u9867\u5ba2\u500b\u4eba\u306e\u76ee\u6a19\u3067\u3042\u308a\u3001\u5e02\u5834\u306b\u304a\u3051\u308b\u30cb\u30fc\u30ba\u306e\u3053\u3068\u3068\u3082\u8a00\u3048\u307e\u3059\u3002\u624b\u6bb5\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6642\u304c\u7d4c\u3064\u306b\u3064\u308c\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u5909\u308f\u308a\u307e\u3059\u304c\u3001\u9867\u5ba2\u306e\u76ee\u6a19\u306f\u983b\u7e41\u306b\u5909\u308f\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>JTBD\u306f\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u5171\u901a\u8a00\u8a9e\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u8a00\u8a9e\u306f\u91cd\u8981\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001JTBD\u3067\u306f\u300c\u306a\u305c\u4eba\u3005\u306f\u3053\u306e\u3088\u3046\u306a\u632f\u308b\u821e\u3044\u3092\u3059\u308b\u306e\u304b\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u56e0\u679c\u95a2\u4fc2\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u3067\u306f\u3001\u5e74\u9f62\u3084\u5e74\u53ce\u3001\u4f4f\u3093\u3067\u3044\u308b\u5834\u6240\u306a\u3069\u3067\u9867\u5ba2\u3092\u5206\u985e\u3057\u307e\u3059\u304c\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u304c\u884c\u52d5\u3092\u6c7a\u3081\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300c\u301c\u3092\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u610f\u56f3\u304c\u884c\u52d5\u306b\u7e4b\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n<div id=\"attachment_10137\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10137\" class=\"wp-image-10137 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-5.png\" alt=\"JTBD\u306f\u9867\u5ba2\u306e\u500b\u4eba\u306e\u76ee\u6a19\" width=\"1999\" height=\"1193\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-5.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-5-300x179.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-5-768x458.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-5-1024x611.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10137\" class=\"wp-caption-text\">JTBD\u306f\u9867\u5ba2\u306e\u500b\u4eba\u306e\u76ee\u6a19<\/p><\/div>\n<h2>\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u30c1\u30e3\u30f3\u30b9<\/h2>\n<p>\u4eba\u3005\u304c\u4f55\u3092\u3057\u305f\u3044\u304b\u3092\u898b\u6975\u3081\u3001\u305d\u308c\u3092\u6e80\u305f\u3059\u3053\u3068\u3067\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u624b\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30c7\u30b6\u30a4\u30ca\u30fc\u3068\u3057\u3066\u79c1\u9054\u304c\u884c\u3046\u4ed5\u4e8b\u306f\u3001\u30a4\u30f3\u30bf\u30d5\u30a7\u30fc\u30b9\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u958b\u767a\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d3\u30b8\u30cd\u30b9\u306e\u4fa1\u5024\u3092\u7406\u89e3\u3057\u30c7\u30b6\u30a4\u30f3\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3001\u6211\u3005\u306e\u4f7f\u547d\u3067\u3059\u3002<\/p>\n<div id=\"attachment_10138\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10138\" class=\"wp-image-10138 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-6.png\" alt=\"1.\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u4eba\u3005\u304c\u4f55\u3092\u6210\u3057\u9042\u3052\u305f\u3044\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u306b\u7e4b\u304c\u308b\u3068\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u3042\u308b\u3002\" width=\"1999\" height=\"1302\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-6.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-6-300x195.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-6-768x500.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-6-1024x667.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10138\" class=\"wp-caption-text\">\uff081.\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u4eba\u3005\u304c\u4f55\u3092\u6210\u3057\u9042\u3052\u305f\u3044\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u306b\u7e4b\u304c\u308b\u3068\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u3042\u308b\u3002\uff09<\/p><\/div>\n<h2>JTBD\uff08Jobs To Be Done\uff09\u306e\u8981\u7d20<\/h2>\n<p>JTBD\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u898b\u308b\u6642\u306b5\u3064\u306e\u8981\u7d20\u306b\u5206\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n<ol>\n<li><ruby>JOB Performe<rt>\u30b8\u30e7\u30d6\u30d1\u30d5\u30a9\u30fc\u30de\u30fc<\/rt><\/ruby>r\uff08who\uff09<\/li>\n<li><ruby>Jobs<rt>\u30b8\u30e7\u30d6<\/rt><\/ruby>\uff08what\uff09<\/li>\n<li><ruby>Process<rt>\u30d7\u30ed\u30bb\u30b9<\/rt><\/ruby>\uff08how\uff09<\/li>\n<li><ruby>Outcomes<rt>\u30a2\u30a6\u30c8\u30ab\u30e0<\/rt><\/ruby>\uff08why\uff09<\/li>\n<li><ruby>Circumstances<rt><ruby>\u30b5\u30fc\u30ab\u30e0\u30b9\u30bf\u30f3\u30b9<\/ruby><\/rt><\/ruby>\uff08when \/ where\uff09<\/li>\n<\/ol>\n<div id=\"attachment_10139\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10139\" class=\"wp-image-10139 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-7.png\" alt=\"JTBD\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\" width=\"1999\" height=\"1112\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-7.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-7-300x167.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-7-768x427.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-7-1024x570.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10139\" class=\"wp-caption-text\">JTBD\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20<\/p><\/div>\n<p>\u65e2\u5b58\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u9055\u3046\u306e\u306fWhat\u3068Why\u3092\u5206\u3051\u3066\u3044\u308b\u3068\u3053\u308d\u3067\u3059\u3002\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3084\u30e6\u30fc\u30b6\u30fc\u8abf\u67fb\u306f\u3053\u306e2\u3064\u3092\u307e\u3068\u3081\u3066\u8003\u3048\u3066\u3044\u307e\u3059\u304c\u3001JTBD\u3067\u306f\u5206\u3051\u3066\u8003\u3048\u307e\u3059\u3002<\/p>\n<h3>\u30b8\u30e7\u30d6\u30d1\u30d5\u30a9\u30fc\u30de\u30fc<\/h3>\n<p>BtoC\u306e\u74b0\u5883\u3067\u3044\u3048\u3070\u3001\u4e2d\u5fc3\u4eba\u7269\u306f\u6d88\u8cbb\u8005\u3067\u3059\u3002BtoB\u306e\u5834\u5408\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5bfe\u8c61\u306f\u30d0\u30a4\u30e4\u30fc\u3068\u306a\u308a\u307e\u3059\u3002\u30d0\u30a4\u30e4\u30fc\u306f\u6d88\u8cbb\u8005\u3067\u3042\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002 \u305d\u306e\u305f\u3081\u3001\u8ab0\u304c\u3069\u306e\u7acb\u5834\u3067\u8a71\u3092\u3057\u3066\u3044\u308b\u304b\u3092\u898b\u6975\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3084\u914d\u7f6e\u3059\u308b\u30b9\u30bf\u30c3\u30d5\u3082\u53d6\u5f15\u306b\u95a2\u308f\u3063\u3066\u304f\u308b\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002 \u3053\u306e\u3088\u3046\u306a\u95a2\u4fc2\u3092\u307e\u3068\u3081\u305f\u56f3\u3092\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u30de\u30c3\u30d7\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<div id=\"attachment_10140\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10140\" class=\"wp-image-10140 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-8.png\" alt=\"\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u30de\u30c3\u30d7\" width=\"1999\" height=\"1174\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-8.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-8-300x176.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-8-768x451.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-8-1024x601.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10140\" class=\"wp-caption-text\">\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u30de\u30c3\u30d7<\/p><\/div>\n<p>JTBD\u3067\u306f\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3092\u5168\u3066\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u305d\u306e\u4e0a\u3067\u30b8\u30e7\u30d6\u30d1\u30d5\u30a9\u30fc\u30de\u30fc\u3092\u898b\u6975\u3081\u3066\u3044\u304d\u307e\u3059\u3002\u3088\u304f\u8aa4\u89e3\u3055\u308c\u308b\u306e\u304c\u3001JTBD\u306b\u5fc5\u305a\u3057\u3082\u30da\u30eb\u30bd\u30ca\u304c\u5fc5\u8981\u3067\u306f\u306a\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u4f7f\u3063\u3066\u306f\u3044\u3051\u306a\u3044\u308f\u3051\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002JTBD\u3067\u306f\u30b8\u30e7\u30d6\u30d1\u30d5\u30a9\u30fc\u30de\u30fc\u3092\u4e2d\u5fc3\u306b\u8003\u3048\u3001\u30da\u30eb\u30bd\u30ca\u304c\u6709\u52b9\u3067\u3042\u308c\u3070\u4f7f\u3063\u3066\u3082\u826f\u3044\u306e\u3067\u3059\u3002<\/p>\n<h3>\u30b8\u30e7\u30d6<\/h3>\n<p>\u30b8\u30e7\u30d6\u306f\u3001\u30e1\u30a4\u30f3\u30b8\u30e7\u30d6\u3068\u30b9\u30e2\u30fc\u30eb\u30b8\u30e7\u30d6\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002\u30e1\u30a4\u30f3\u30b8\u30e7\u30d6\u3068\u306f\u4f55\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u610f\u56f3\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<div id=\"attachment_10141\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10141\" class=\"wp-image-10141 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-9.png\" alt=\"\u30e1\u30a4\u30f3\u30b8\u30e7\u30d6\u3068\u306f\u4f55\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u610f\u56f3\" width=\"1999\" height=\"1203\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-9.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-9-300x181.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-9-768x462.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-9-1024x616.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10141\" class=\"wp-caption-text\">\u30e1\u30a4\u30f3\u30b8\u30e7\u30d6\u3068\u306f\u4f55\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u610f\u56f3<\/p><\/div>\n<p>\u30b8\u30e7\u30d6\u3068\u30bf\u30b9\u30af\u306f\u5225\u7269\u3067\u3059\u3002\u30bf\u30b9\u30af\u306f\u3042\u304f\u307e\u3067\u6a5f\u80fd\uff65\u6280\u8853\u3092\u4f7f\u3063\u3066\u884c\u3046\u3082\u306e\u3002\u30b8\u30e7\u30d6\u306f\u300c\u3053\u3046\u3044\u3046\u98a8\u306b\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u610f\u601d\u3067\u3042\u308a\u3001\u305d\u306e\u30d7\u30ed\u30bb\u30b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b8\u30e7\u30d6\u306b\u306f\u30d2\u30a8\u30e9\u30eb\u30ad\u30fc\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u3069\u3053\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3092\u5f53\u3066\u3066\u3044\u308b\u304b\u306b\u3088\u3063\u3066\u3001\u30b8\u30e7\u30d6\u306e\u30ec\u30d9\u30eb\u306f\u591a\u5c64\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u81ea\u5206\u304c\u898b\u3066\u3044\u308b\u306e\u306f\u3001\u30cf\u30a4\u30ec\u30d9\u30eb\u306a\u30b8\u30e7\u30d6\u304b\u3082\u3057\u308c\u306a\u3044\u3057\u3001\u30ed\u30fc\u30ec\u30d9\u30eb\u306a\u30b8\u30e7\u30d6\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30b8\u30e7\u30d6\u306e\u30ec\u30d9\u30eb\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div id=\"attachment_10142\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10142\" class=\"wp-image-10142 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-10.png\" alt=\"\u30b8\u30e7\u30d6\u306f\u30cf\u30a4\u30ec\u30d9\u30ebor\u30ed\u30fc\u30ec\u30d9\u30eb\u304b\u3092\u898b\u6975\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b\" width=\"1999\" height=\"1364\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-10.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-10-300x205.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-10-768x524.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-10-1024x699.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10142\" class=\"wp-caption-text\">\u30b8\u30e7\u30d6\u306f\u30cf\u30a4\u30ec\u30d9\u30ebor\u30ed\u30fc\u30ec\u30d9\u30eb\u304b\u3092\u898b\u6975\u3081\u308b\u5fc5\u8981\u304c\u3042\u308b<\/p><\/div>\n<h3>\u30d7\u30ed\u30bb\u30b9<\/h3>\n<p>\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u9867\u5ba2\u304c\u300c\u3069\u306e\u3088\u3046\u306b\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u304b\u300d\u3068\u3044\u3046\u904e\u7a0b\u306e\u3053\u3068\u3067\u3059\u3002 \u30d7\u30ed\u30bb\u30b9\u306f\u3001\u4ee5\u4e0b\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u554f\u984c\u5b9a\u7fa9\uff08Define\uff09<\/li>\n<li>\u767a\u898b\uff08Locate\uff09<\/li>\n<li>\u6e96\u5099\uff08Prepare\uff09<\/li>\n<li>\u78ba\u8a8d\uff08Confirm\uff09<\/li>\n<li>\u5b9f\u65bd\uff08Execute\uff09<\/li>\n<li>\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\uff08Monitor\uff09<\/li>\n<li>\u6539\u5584\uff08Modify\uff09<\/li>\n<li>\u307e\u3068\u3081\uff08Conclude\uff09<\/li>\n<\/ul>\n<div id=\"attachment_10143\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10143\" class=\"wp-image-10143 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-11.png\" alt=\"\u30d7\u30ed\u30bb\u30b9\u306e\u30d5\u30a7\u30fc\u30ba\" width=\"1999\" height=\"818\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-11.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-11-300x123.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-11-768x314.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-11-1024x419.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10143\" class=\"wp-caption-text\">\u30d7\u30ed\u30bb\u30b9\u306e\u30d5\u30a7\u30fc\u30ba<\/p><\/div>\n<h3>\u30a2\u30a6\u30c8\u30ab\u30e0<\/h3>\n<p>\u30a2\u30a6\u30c8\u30ab\u30e0\u306f\u3001\u6210\u529f\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002\u76ee\u6a19\u9054\u6210\u3067\u304d\u305f\u304b\u306e\u5224\u65ad\u57fa\u6e96\u3092\u5f97\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u306e\u304c\u3001<ruby>Desired Outcome Statement<rt>\u30c7\u30b6\u30a4\u30a2\u30fc\u30fb\u30a2\u30a6\u30c8\u30ab\u30e0\u30fb\u30b9\u30c6\u30a4\u30c8\u30e1\u30f3\u30c8<\/rt><\/ruby>\u3068\u3044\u3046\u30c6\u30af\u30cb\u30c3\u30af\u3067\u3059\u3002 \u3053\u306e\u30c6\u30af\u30cb\u30c3\u30af\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u30d7\u30ed\u30bb\u30b9\u6bce\u306b\u3001\u30a2\u30a6\u30c8\u30ab\u30e0\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10144 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-12.png\" alt=\"\u30c7\u30b6\u30a4\u30a2\u30fc\u30fb\u30a2\u30a6\u30c8\u30ab\u30e0\u30fb\u30b9\u30c6\u30a4\u30c8\u30e1\u30f3\u30c8\u3068\u3044\u3046\u624b\u6cd5\u306e\u4f8b\" width=\"1999\" height=\"1289\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-12.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-12-300x193.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-12-768x495.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-12-1024x660.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<h3>\u30b5\u30fc\u30ab\u30e0\u30b9\u30bf\u30f3\u30b9<\/h3>\n<p>JTBD\u306f\u3001\u30b5\u30fc\u30ab\u30e0\u30b9\u30bf\u30f3\u30b9\uff08\u74b0\u5883\u30fb\u6761\u4ef6\u30fb\u72b6\u6cc1\uff09\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u307e\u3059\u3002 \u3053\u308c\u3089\u306e\u5404\u8981\u7d20\u3092JTBD Canvas\u3092\u4f7f\u3063\u3066\u6574\u7406\u3057\u3066\u307f\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_10145\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10145\" class=\"wp-image-10145 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-13.png\" alt=\"\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306e\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u6539\u5584\u3059\u308bJTBD Canvas\u306e\u4f8b\" width=\"1999\" height=\"1307\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-13.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-13-300x196.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-13-768x502.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-13-1024x670.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10145\" class=\"wp-caption-text\">\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306e\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u6539\u5584\u3059\u308bJTBD Canvas\u306e\u4f8b<\/p><\/div>\n<ul>\n<li><b><ruby>Job Performer<rt>\u30b8\u30e7\u30d6\u30d1\u30d5\u30a9\u30fc\u30de\u30fc<\/rt><\/ruby><\/b> \uff1a\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306b\u6765\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u4eba<\/li>\n<li><b><ruby>Main Job<rt>\u30e1\u30a4\u30f3\u30b8\u30e7\u30d6<\/rt><\/ruby><\/b> \uff1a\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068<\/li>\n<li><b><ruby>Circumstances<rt>\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8<\/rt><\/ruby><\/b> \uff1a\u30d7\u30ed\u306e\u305f\u3081\u306e\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9 \/ \u521d\u3081\u3066\u306e\u53c2\u52a0\u304b\u3001\u4f55\u5ea6\u76ee\u306a\u306e\u304b<\/li>\n<li><b><ruby>Process<rt>\u30d7\u30ed\u30bb\u30b9<\/rt><\/ruby><\/b> \uff1a\u4e8b\u524d\u306b\u5404\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306e\u60c5\u5831\u3092\u96c6\u3081\u308b \/ \u51fa\u5e2d\u3059\u308b\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u3092\u6c7a\u3081\u308b \/ \u8a08\u753b\u3092\u7acb\u3066\u308b \/ \u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306b\u53c2\u52a0\u3057\u3001\u5b66\u3076 \/ \u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0 \/ \u30b7\u30a7\u30a2\u3059\u308b\u306a\u3069<\/li>\n<li><b><ruby>Outcomes<rt>\u30a2\u30a6\u30c8\u30ab\u30e0<\/rt><\/ruby><\/b> \uff1a\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306e\u6bd4\u8f03\u3092\u884c\u3044\u3001\u4e0a\u53f8\u306b\u8a31\u53ef\u3092\u3082\u3089\u3044\u305f\u3044 \/ \u79fb\u52d5\u6642\u9593\u30fb\u30b3\u30b9\u30c8\u3092\u6700\u5c0f\u5316\u3057\u305f\u3044 \/ \u591a\u304f\u306e\u4eba\u306b\u4f1a\u3044\u305f\u3044<\/li>\n<\/ul>\n<p>\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u300c\u4f55\u3092\u3057\u305f\u3044\u304b\u300d\u304c\u7d30\u304b\u304f\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<div id=\"attachment_10146\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10146\" class=\"wp-image-10146 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-14.png\" alt=\"JTBD Canvas\u3092\u8a18\u5165\u3057\u305f\u5f8c\" width=\"1999\" height=\"1313\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-14.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-14-300x197.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-14-768x504.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-14-1024x673.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10146\" class=\"wp-caption-text\">JTBD Canvas\u3092\u8a18\u5165\u3057\u305f\u5f8c<\/p><\/div>\n<p>\u7c21\u5358\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u304c\u3001\u5e02\u5834\u3092\u898b\u3066\u3069\u3053\u306b\u30c1\u30e3\u30f3\u30b9\u304c\u3042\u308b\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4eba\u9593\u4e2d\u5fc3\u306e\u8003\u3048\u65b9\u3067\u30cb\u30fc\u30ba\u3084\u76ee\u6a19\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>JTBD\uff08Jobs To Be Done\uff09\u3067\u5f97\u3089\u308c\u308b\u4fa1\u5024\u5275\u9020<\/h2>\n<div id=\"attachment_10147\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10147\" class=\"wp-image-10147 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-15.png\" alt=\"2. JTBD\u306f\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6349\u3048\u308b\u65b9\u6cd5\u3092\u4e0e\u3048\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30b0\u30ed\u30fc\u30b9\u3092\u898b\u5b9a\u3081\u308b\u80fd\u529b\u3092\u52a0\u901f\u3055\u305b\u308b\" width=\"1999\" height=\"1260\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-15.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-15-300x189.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-15-768x484.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-15-1024x645.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10147\" class=\"wp-caption-text\">2. JTBD\u306f\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6349\u3048\u308b\u65b9\u6cd5\u3092\u4e0e\u3048\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30b0\u30ed\u30fc\u30b9\u3092\u898b\u5b9a\u3081\u308b\u80fd\u529b\u3092\u52a0\u901f\u3055\u305b\u308b<\/p><\/div>\n<p>JTBD\u306b\u3088\u308a\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30c7\u30b6\u30a4\u30f3\u7279\u6709\u306e\u8003\u3048\u65b9\u3067\u306f\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u8003\u3048\u304b\u3089\u51fa\u3066\u304d\u305f\u3082\u306e\u3067\u3001\u73fe\u5728\u6e80\u305f\u3055\u308c\u3066\u3044\u306a\u3044JTBD\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u6210\u9577\u306e\u30c1\u30e3\u30f3\u30b9\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>JTBD\u306b\u3088\u3063\u3066\u6700\u7d42\u7684\u306b\u5f97\u3089\u308c\u308b\u306e\u306f\u3001\u4fa1\u5024\u306e\u5275\u9020\u3067\u3059\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u76ee\uff08\u30ec\u30f3\u30ba\uff09\u3067\u4fa1\u5024\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3001\u5e02\u5834\u304b\u3089\u4f01\u696d\u3092\u898b\u76f4\u3059\u3053\u3068\u3067\u65b0\u305f\u306a\u4fa1\u5024\u3092\u5275\u51fa\u3067\u304d\u307e\u3059\u3002 \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u3001\u4f01\u696d\u306b\u304a\u3051\u308b\u69d8\u3005\u306a\u88fd\u54c1\u30e9\u30a4\u30f3\u3092\u6c17\u306b\u3059\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u81ea\u5206\u304c\u3084\u308a\u305f\u3044\u3053\u3068\u306f\u3001\u3069\u306e\u88fd\u54c1\u3067\u5b9f\u73fe\u3067\u304d\u308b\u304b\u3092\u898b\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u305d\u306e\u4fa1\u5024\u3092\u3069\u3046\u3059\u308c\u3070\u63d0\u4f9b\u3067\u304d\u308b\u304b\u3092\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u4fa1\u5024\u3092\u5275\u9020\u3059\u308b\u305f\u3081\u306b\u306f\u30014\u3064\u306e\u6bb5\u968e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10148 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-16.png\" alt=\"\u4fa1\u5024\u3092\u5275\u9020\u3059\u308b\u305f\u3081\u306e4\u3064\u306e\u6bb5\u968e\" width=\"1999\" height=\"1308\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-16.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-16-300x196.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-16-768x503.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-16-1024x670.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<ol>\n<li>\u4fa1\u5024\u306e\u767a\u898b (Discover)<\/li>\n<li>\u3069\u306e\u4fa1\u5024\u3092\u76ee\u6307\u3059\u306e\u304b\u306e\u5b9a\u7fa9 (Define)<\/li>\n<li>\u4fa1\u5024\u306e\u30c7\u30b6\u30a4\u30f3 (Design)<\/li>\n<li>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u63d0\u4f9b (Deliver)<\/li>\n<\/ol>\n<p>\u3053\u306e4\u3064\u306e\u6bb5\u968e\u306f1\u56de\u3067\u7d42\u3048\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306b\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u30d3\u30b8\u30cd\u30b9\u306e\u4fa1\u5024\u304c\u5275\u9020\u3055\u308c\u307e\u3059\u3002 \u7121\u9650\u306b\u7d9a\u304f\u3068\u3044\u3046\u610f\u5473\u304c\u3053\u306e\u30a4\u30e9\u30b9\u30c8\u306b\u8fbc\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u30021\u30012\u306e\u6bb5\u968e\u3067\u306f\u3069\u3093\u306a\u4fa1\u5024\u3092\u4f5c\u308b\u3079\u304d\u306a\u306e\u304b\u30013\u30014\u306e\u6bb5\u968e\u3067\u306f\u3069\u3046\u3084\u3063\u3066\u4fa1\u5024\u3092\u4f5c\u308b\u306e\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>JTBD\uff08Jobs To Be Done\uff09\u3067\u4f7f\u3048\u308b\u30c6\u30af\u30cb\u30c3\u30af<\/h2>\n<h3>\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb<\/h3>\n<p>JTBD\u306b\u8fd1\u3044\u30c6\u30af\u30cb\u30c3\u30af\u3068\u3057\u3066\u3001\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb\u304c\u3042\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8005\u304c\u62b1\u3048\u3066\u3044\u308b\u554f\u984c\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u30c6\u30af\u30cb\u30c3\u30af\u3067\u3059\u3002\u30a4\u30f3\u30c7\u30a3\u30e4\u30f3\u30b0\uff08Indi Young\uff09\u306e\uff62<a href=\"https:\/\/amzn.to\/2vHMQhd\">\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb<\/a>\u300d\u3068\u3044\u3046\u66f8\u7c4d\u306b\u8a73\u3057\u3044\u624b\u6cd5\u304c\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<div id=\"attachment_10149\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10149\" class=\"wp-image-10149 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-17.png\" alt=\"\u30a4\u30f3\u30c7\u30a3\u30e4\u30f3\u30b0\u306e\uff62\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb\u300d\" width=\"1999\" height=\"1038\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-17.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-17-300x156.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-17-768x399.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-17-1024x532.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10149\" class=\"wp-caption-text\">\u30a4\u30f3\u30c7\u30a3\u30e4\u30f3\u30b0\u306e\uff62\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb\u300d<\/p><\/div>\n<div id=\"attachment_10150\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10150\" class=\"wp-image-10150 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-18.png\" alt=\"GoToMeeting\u3067\u3082\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u3092\u4f5c\u3063\u305f\" width=\"1999\" height=\"985\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-18.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-18-300x148.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-18-768x378.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-18-1024x505.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10150\" class=\"wp-caption-text\">GoToMeeting\u3067\u3082\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u3092\u4f5c\u3063\u305f<\/p><\/div>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u89b3\u5bdf\u30fb\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u901a\u3057\u3066\u30e1\u30f3\u30bf\u30eb\u30e2\u30c7\u30eb\u30c0\u30a4\u30a2\u30b0\u30e9\u30e0\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u96c6\u7d04\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 JTBD\u3067\u306f\u4eba\u3005\u306e\u4ed5\u4e8b\u306e\u4ed5\u65b9\u3001\u4f1a\u8b70\u306e\u59cb\u3081\u65b9\u3092\u8003\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u3082\u305d\u3082<b>\u4f55\u306e\u305f\u3081\u306b\u4f1a\u8b70\u3092\u3057\u3088\u3046\u3068\u3059\u308b\u304b\u3068\u3044\u3046\u610f\u56f3<\/b>\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u305d\u3053\u306b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u5bc4\u4e0e\u3059\u308b\u306e\u304b\u3092\u8003\u3048\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>\u4fa1\u5024\u4ed8\u3051<\/h3>\n<p>\u4fa1\u5024\u4ed8\u3051\u3068\u306f\u3001\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u304c\u3069\u3053\u306b\u3042\u308b\u306e\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u3067\u3059\u3002<ruby>Outcome Driven Innovation<rt>\u30a2\u30a6\u30c8\u30ab\u30e0\u30fb\u30c9\u30ea\u30d6\u30f3\u30fb\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3<\/rt><\/ruby>\u3068\u3044\u3046\u30c6\u30af\u30cb\u30c3\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3092\u4f5c\u308b\u3053\u3068\u3067\u6574\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n<div id=\"attachment_10151\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10151\" class=\"wp-image-10151 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-19.png\" alt=\"Outcome Driven Innovation\u306e\u4f8b\" width=\"1999\" height=\"1111\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-19.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-19-300x167.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-19-768x427.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-19-1024x569.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10151\" class=\"wp-caption-text\">Outcome Driven Innovation\u306e\u4f8b<\/p><\/div>\n<p>\u30b4\u30fc\u30eb\u3001\u5358\u4f4d\u3001\u76ee\u7684\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30921\u6587\u3067\u307e\u3068\u3081\u307e\u3059\u3002 \u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3092\u591a\u6570\u4f5c\u6210\u3057\u3001\u4e00\u756a\u91cd\u8981\u306a\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3092\u898b\u6975\u3081\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u305d\u308c\u3092\u89e3\u6c7a\u3067\u304d\u308b1\u756a\u306e\u65b9\u6cd5\u306f\u4f55\u304b\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<div id=\"attachment_10152\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10152\" class=\"wp-image-10152 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-20.png\" alt=\"\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u3064\u3051\u308b\" width=\"1999\" height=\"1191\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-20.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-20-300x179.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-20-768x458.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-20-1024x610.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10152\" class=\"wp-caption-text\">\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u3064\u3051\u308b<\/p><\/div>\n<p>\u5217\u6319\u3055\u308c\u305f\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3092\u898b\u306a\u304c\u3089\u3001\u91cd\u8981\u5ea6\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u73fe\u72b6\u306e\u6e80\u8db3\u5ea6\u3092\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3057\u3001\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3066\u3044\u304d\u307e\u3059\u3002<ruby>Unmet Needs<rt>\u30a2\u30f3\u30e1\u30c3\u30c8\u30cb\u30fc\u30ba<\/rt><\/ruby>\u3068\u547c\u3070\u308c\u308b\u3001\u91cd\u8981\u6027\u304c\u9ad8\u304f\u6e80\u8db3\u5ea6\u304c\u4f4e\u3044\u3001\u30b0\u30e9\u30d5\u306e\u53f3\u4e0b\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3055\u308c\u308b\u3082\u306e\u304c\u5e02\u5834\u306b\u304a\u3051\u308b\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u3002<\/p>\n<div id=\"attachment_10153\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10153\" class=\"wp-image-10153 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-21.png\" alt=\"\u6a5f\u4f1a\u3092\u898b\u3064\u3051\u308b\u3002\u8d64\u4e38\u90e8\u5206\u304c\u30a2\u30f3\u30e1\u30c3\u30c8\u30cb\u30fc\u30ba\" width=\"1999\" height=\"1117\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-21.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-21-300x168.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-21-768x429.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-21-1024x572.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10153\" class=\"wp-caption-text\">\u8d64\u4e38\u90e8\u5206\u304c\u30a2\u30f3\u30e1\u30c3\u30c8\u30cb\u30fc\u30ba<\/p><\/div>\n<p>\u4e16\u4ee3\u30fb\u6027\u5225\u30fb\u53ce\u5165\u306a\u3069\u3067\u306f\u306a\u304f\u3001\u300c\u3053\u3046\u3044\u3046\u3053\u3068\u3092\u9054\u6210\u3057\u305f\u3044\u3051\u308c\u3069\u6e80\u8db3\u3067\u304d\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63a2\u3057\u307e\u3057\u3087\u3046\u3002 \u3053\u306e\u3088\u3046\u306b\u30c1\u30e3\u30f3\u30b9\u3092\u898b\u3064\u3051\u3001\u5b9a\u7fa9\u3057\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u8a2d\u8a08\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30b8\u30e7\u30d6\u30b9\u30c8\u30fc\u30ea\u30fc<\/h3>\n<p>\u3082\u3046\u4e00\u3064\u7d39\u4ecb\u3059\u308b\u306e\u306f\u30b8\u30e7\u30d6\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u3044\u3046\u30c6\u30af\u30cb\u30c3\u30af\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10154 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-22.png\" alt=\"\u30b8\u30e7\u30d6\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8aac\u660e\u3059\u308b\u30b9\u30e9\u30a4\u30c9\" width=\"1999\" height=\"1346\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-22.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-22-300x202.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-22-768x517.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-22-1024x689.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u4f3c\u3066\u3044\u307e\u3059\u304c\u3001\u5927\u304d\u304f\u9055\u3046\u306e\u306fJTBD\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u5f53\u3066\u306f\u3081\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u300c\u3044\u3064\u3001\u306a\u305c\u3001\u306a\u306b\u3092\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u30b9\u30c6\u30fc\u30c8\u30e1\u30f3\u30c8\u3067\u30b8\u30e7\u30d6\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u66f8\u304f\u3068\u3001\u30c7\u30b6\u30a4\u30f3\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3067\u3069\u3053\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b\u3079\u304d\u304b\u3092\u306f\u3063\u304d\u308a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u5de6\u5074\u306b\u8907\u6570\u306e\u30b8\u30e7\u30d6\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8a18\u8ff0\u3057\u3001\u53f3\u5074\u306b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u66f8\u3044\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10155 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-23.png\" alt=\"\u30c7\u30b6\u30a4\u30f3\u30d0\u30ea\u30e5\u30fc\u306e\u30b9\u30e9\u30a4\u30c9\" width=\"1999\" height=\"1209\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-23.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-23-300x181.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-23-768x464.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-23-1024x619.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p>\u30c7\u30b6\u30a4\u30ca\u30fc\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u3084\u30d6\u30ec\u30a4\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0\u3092\u3057\u3066\u3044\u308b\u9593\u306b\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u51fa\u305d\u3046\u3068\u3057\u307e\u3059\u3002\u305d\u306e\u969b\u3001\u5143\u3005\u89e3\u6c7a\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u5bfe\u8c61\u304b\u3089\u3001\u5927\u304d\u304f\u30ba\u30ec\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u826f\u304f\u3042\u308a\u307e\u3059\u3002\u30b8\u30e7\u30d6\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u5e38\u306b\u53c2\u7167\u3057\u3001\u305d\u3053\u304b\u3089\u30ba\u30ec\u306a\u3044\u3088\u3046\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2>\u4fa1\u5024\u306e\u63d0\u4f9b<\/h2>\n<p>\u4fa1\u5024\u3092\u5275\u9020\u3057\u305f\u3089\u3001\u305d\u308c\u3092\u5e02\u5834\u306b\u51fa\u3055\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3064\u307e\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a00\u8a9e\u306e\u30d5\u30ec\u30fc\u30df\u30f3\u30b0\u3092\u3059\u308b\u3053\u3068\u3001\u307e\u305f\u4fa1\u5024\u3084\u88fd\u54c1\u3092\u8a00\u8449\u3067\u4f1d\u3048\u308b\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5148\u307b\u3069\u4f8b\u306b\u51fa\u3057\u305fGoToMeeting\u306f2011\u5e74\u3001HD\u6620\u50cf\u306e\u30a6\u30a7\u30d6\u30ab\u30e1\u30e9\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5e02\u5834\u306b\u51fa\u3057\u307e\u3057\u305f\u3002\u300c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u4e2d\u5fc3\u306b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3088\u308a\u3082\u300c\u9060\u304f\u306b\u3044\u308b\u540c\u50da\u3068\u3001\u3088\u308a\u8fd1\u304f\u3067\u8a71\u3059\u3088\u3046\u306b\u4f1a\u8b70\u3067\u304d\u308b\u300d\u3068\u3044\u3046\u3088\u3046\u306a\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u3084\u308a\u305f\u3044\u304b\u300d\u3092\u8a34\u3048\u308b\u3079\u304d\u3067\u3057\u305f\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u4f1a\u793e\u3068\u3057\u3066HD\u5316\u306b\u5927\u304d\u306a\u6295\u8cc7\u3092\u3057\u307e\u3057\u305f\u304c\uff64\u305d\u308c\u3088\u308a\u300c\u4eba\u3005\u306f\u4f55\u3092\u89e3\u6c7a\u3057\u305f\u3044\u304b\u300d\u3092\u4e2d\u5fc3\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u3079\u304d\u3060\u3063\u305f\u306e\u3067\u3059\u3002\u4ed6\u306e\u4f8b\u3068\u3057\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30db\u30ef\u30a4\u30c8\u30dc\u30fc\u30c9\u30b5\u30fc\u30d3\u30b9<ruby>Mural<rt>\u30df\u30e5\u30fc\u30e9\u30eb<\/rt><\/ruby>\u306e\u30d8\u30eb\u30d7\u30da\u30fc\u30b8\u306f\u3001JTBD\u306e\u30b9\u30ad\u30fc\u30e0\u3067\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<div id=\"attachment_10156\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10156\" class=\"wp-image-10156 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-24.png\" alt=\"\u30aa\u30f3\u30e9\u30a4\u30f3\u30db\u30ef\u30a4\u30c8\u30dc\u30fc\u30c9\u30b5\u30fc\u30d3\u30b9Mural\u306e\u30d8\u30eb\u30d7\u30da\u30fc\u30b8\" width=\"1999\" height=\"1277\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-24.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-24-300x192.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-24-768x491.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-24-1024x654.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10156\" class=\"wp-caption-text\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30db\u30ef\u30a4\u30c8\u30dc\u30fc\u30c9\u30b5\u30fc\u30d3\u30b9Mural\u306e\u30d8\u30eb\u30d7\u30da\u30fc\u30b8<\/p><\/div>\n<p>JTBD\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u5168\u3066\u306e\u554f\u984c\u306b\u9069\u7528\u3067\u304d\u308b\u65b9\u6cd5\u8ad6\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30bb\u30fc\u30eb\u306a\u3069\u30d3\u30b8\u30cd\u30b9\u306e\u4e00\u90e8\u5206\u306b\u9069\u7528\u3055\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002JTBD\u306f\u30d3\u30b8\u30cd\u30b9\u304b\u3089\u751f\u307e\u308c\u305f\u8003\u3048\u65b9\u3067\u3042\u308a\u3001\u4f01\u696d\u5168\u4f53\u3067\u5171\u6709\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002 <ruby>Intuit<rt>\u30a4\u30f3\u30c8\u30e5\u30a4\u30c3\u30c8<\/rt><\/ruby>\u306e\u5275\u696d\u8005<ruby>Scott Cook<rt>\u30b9\u30b3\u30c3\u30c8\u30fb\u30af\u30c3\u30af<\/rt><\/ruby>\u306e\u8a00\u8449\u3067\u3053\u3093\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<div id=\"attachment_10157\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10157\" class=\"wp-image-10157 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-25.png\" alt=\"Intuit\u793e\u306e\u5275\u696d\u8005Scott Cook\" width=\"1999\" height=\"1138\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-25.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-25-300x171.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-25-768x437.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-25-1024x583.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10157\" class=\"wp-caption-text\">Intuit\u306e\u5275\u696d\u8005Scott Cook<\/p><\/div>\n<blockquote><p>\u4f1a\u8a08\u30bd\u30d5\u30c8\u306e\u6700\u5927\u306e\u30e9\u30a4\u30d0\u30eb\u306f\u7af6\u5408\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u306f\u306a\u304f\uff64\u925b\u7b46\u3067\u3042\u308b<\/p><\/blockquote>\n<p>\u78ba\u5b9a\u7533\u544a\u306e\u969b\u306f\u3001\u591a\u304f\u306e\u66f8\u985e\u3084\u8a08\u7b97\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u3089\u306f\u925b\u7b46\u304c\u3042\u308c\u3070\u89e3\u6c7a\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u65b0\u3057\u304f\u3082\u305f\u3089\u3055\u308c\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u3001\u925b\u7b46\u3088\u308a\u7c21\u5358\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3067\u304d\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u30b9\u30e9\u30a4\u30c9\u306f\u3001JTBD\u306e\u8003\u3048\u65b9\u3092\u5982\u5b9f\u306b\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div id=\"attachment_10158\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10158\" class=\"wp-image-10158 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-26.png\" alt=\"3. 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class=\"wp-caption-text\">\u30d3\u30b8\u30cd\u30b9\u30b0\u30ed\u30fc\u30b9\u306f\u3001JTBD\u306b\u6ce8\u76ee\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u5b9f\u8df5\u7684\u306b\u7528\u3044\u3089\u308c\u305f\u969b\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u306b\u4fa1\u5024\u3042\u308b\u3082\u306e\u306b\u306a\u308b<\/p><\/div>\n<div id=\"attachment_10160\" style=\"width: 2009px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10160\" class=\"wp-image-10160 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-28.png\" alt=\"\u300c\u4eba\u3005\u306f1\/4\u30a4\u30f3\u30c1\u306e\u30c9\u30ea\u30eb\u304c\u6b32\u3057\u3044\u306e\u3067\u306f\u306a\u3044\u3002\u305d\u306e\u30b5\u30a4\u30ba\u306e\u7a74\u304c\u6b32\u3057\u3044\u306e\u3060\u300d\uff08\u30bb\u30aa\u30c9\u30a2\u30fb\u30ec\u30d3\u30c3\u30c8\uff09\" width=\"1999\" height=\"1163\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-28.png 1999w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-28-300x175.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-28-768x447.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/08\/jtbd2018-28-1024x596.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><p id=\"caption-attachment-10160\" class=\"wp-caption-text\">\u300c\u4eba\u3005\u306f1\/4\u30a4\u30f3\u30c1\u306e\u30c9\u30ea\u30eb\u304c\u6b32\u3057\u3044\u306e\u3067\u306f\u306a\u3044\u3002\u305d\u306e\u30b5\u30a4\u30ba\u306e\u7a74\u304c\u6b32\u3057\u3044\u306e\u3060\u300d\uff08\u30bb\u30aa\u30c9\u30a2\u30fb\u30ec\u30d3\u30c3\u30c8\uff09<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>2018\/03\/16\u306b\u5b9f\u65bd\u3055\u308c\u305f UX DAYS TOKYO 2018\u306b\u304a\u3051\u308b Jim Kalbach\u30b8\u30e0\u30fb\u30ab\u30eb\u30d0\u30c3\u30af \u6c0f\u306b\u3088\u308b\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u8b1b\u6f14 \u300c JOBS TO BE DONE\u300d\u4fa1\u5024\u5275\u9020\u306e\u65b0\u3057\u3044\u767a\u898b\u65b9\u6cd5\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002 \u30b8\u30e0\u30fb\u30ab\u30eb\u30d0\u30c3 [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":10133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[518],"tags":[314],"viewpoint":[469],"user_type":[473,472,476,478],"contents_type":[487],"uxdaystokyo":[],"class_list":["post-10107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools-frameworks-methodologies","tag-ux-days-tokyo-2018","viewpoint-use-ux","user_type-pdm-po-pm","user_type-designer","user_type-marketer","user_type-researcher","contents_type-487"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts\/10107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/comments?post=10107"}],"version-history":[{"count":1,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts\/10107\/revisions"}],"predecessor-version":[{"id":28114,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts\/10107\/revisions\/28114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/10133"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=10107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/categories?post=10107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/tags?post=10107"},{"taxonomy":"viewpoint","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/viewpoint?post=10107"},{"taxonomy":"user_type","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/user_type?post=10107"},{"taxonomy":"contents_type","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/contents_type?post=10107"},{"taxonomy":"uxdaystokyo","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/uxdaystokyo?post=10107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}