{"id":13047,"date":"2018-10-24T09:28:16","date_gmt":"2018-10-24T00:28:16","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?p=13047"},"modified":"2023-03-02T21:53:00","modified_gmt":"2023-03-02T12:53:00","slug":"how_to_tell","status":"publish","type":"post","link":"https:\/\/uxdaystokyo.com\/articles\/how_to_tell\/","title":{"rendered":"\u4f1d\u3048\u65b9\u306b\u3088\u3063\u3066\u4eba\u306b\u5f71\u97ff\u3059\u308b\u4f1d\u308f\u308a\u65b9\u306f\u5909\u308f\u308b"},"content":{"rendered":"<div id=\"attachment_13063\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13063\" class=\"wp-image-13063 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/10\/how-to-tell-manga.jpg\" alt=\"UX\u683c\u8a00\u305d\u306e15\u3000\u4f1d\u3048\u65b9\u306b\u3088\u3063\u3066\u4eba\u306b\u5f71\u97ff\u3059\u308b\u4f1d\u308f\u308a\u65b9\u306f\u5909\u308f\u308b\" width=\"1200\" height=\"820\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/10\/how-to-tell-manga.jpg 1200w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/10\/how-to-tell-manga-300x205.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/10\/how-to-tell-manga-768x525.jpg 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/10\/how-to-tell-manga-1024x700.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-13063\" class=\"wp-caption-text\">\u683c\u8a00\uff1a\u5927\u672c\u3042\u304b\u306d \/ \u8a18\u4e8b\u4f5c\u6210\uff1amiura_aya \/ \u30a4\u30e9\u30b9\u30c8\uff1anayumi<\/p><\/div>\n<p style=\"text-align: right;\">\n<p>\u65e5\u9803\u3001\u4f1a\u8b70\u3084\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u55b6\u696d\u3084\u4ea4\u6e09\u306a\u3069\u3001\u4eba\u306e\u5fc3\u3084\u884c\u52d5\u3092\u52d5\u304b\u3059\u305f\u3081\u306b\u8a71\u3092\u3059\u308b\u6a5f\u4f1a\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u308c\u3060\u3051\u753b\u671f\u7684\u306a\u30a2\u30a4\u30c7\u30a2\u3084\u512a\u308c\u305f\u6280\u8853\u3060\u3068\u3057\u3066\u3082\u3001\u6b63\u78ba\u306b\u76f8\u624b\u306b\u4f1d\u308f\u3089\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2>\u4eba\u3092\u52d5\u304b\u30596\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/h2>\n<div id=\"attachment_13052\" style=\"width: 230px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13052\" class=\"wp-image-13052 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/10\/how-to-tellrobert-cialdini.jpg\" alt=\"\u8096\u50cf\u3000\u30ed\u30d0\u30fc\u30c8\u30fb\u30c1\u30e3\u30eb\u30c7\u30a3\u30fc\u30cb\" width=\"220\" height=\"289\"><p id=\"caption-attachment-13052\" class=\"wp-caption-text\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Robert_Cialdini\">\u30ed\u30d0\u30fc\u30c8\u30fb\u30c1\u30e3\u30eb\u30c7\u30a3\u30fc\u30cb<\/a>\u6c0f<\/p><\/div>\n<p>\u66f8\u7c4d\u300c\u5f71\u97ff\u529b\u306e\u6b66\u5668\u300d\u3067\u6709\u540d\u306a\u5fc3\u7406\u5b66\u8005<ruby>Robert\u30fb<rt>\u30ed\u30d0\u30fc\u30c8\u30fb<\/rt>Cialdini<rt>\u30c1\u30e3\u30eb\u30c7\u30a3\u30fc\u30cb<\/rt><\/ruby>\u6c0f\u306f\u3001\u4eba\u304c\u4f55\u304b\u3092\u6c7a\u65ad\u3059\u308b\u3068\u304d\u306f\u3001\u7121\u610f\u8b58\u306b\u62e0\u308a\u6240\u306b\u3057\u3066\u3057\u307e\u3046\u8981\u56e0\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e6\u3064\u3092\u6319\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<ol>\n<li style=\"font-weight: 400;\">\u8fd4\u5831\u6027\uff08reciprocation\uff09<\/li>\n<li style=\"font-weight: 400;\">\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3068\u4e00\u8cab\u6027\uff08commitment\/consistency\uff09<\/li>\n<li style=\"font-weight: 400;\">\u793e\u4f1a\u7684\u8a3c\u660e\uff08comparison\uff09<\/li>\n<li style=\"font-weight: 400;\">\u6a29\u5a01\uff08authority\uff09<\/li>\n<li style=\"font-weight: 400;\">\u597d\u610f\uff08liking\uff09<\/li>\n<li style=\"font-weight: 400;\">\u5e0c\u5c11\u6027\uff08scarcity\uff09<\/li>\n<\/ol>\n<p><b>1. \u8fd4\u5831\u6027\uff08reciprocation\uff09<\/b><\/p>\n<p>\u4f55\u3089\u304b\u306e\u65bd\u3057\u3092\u53d7\u3051\u305f\u5834\u5408\u306b\u3001\u300c\u304a\u8fd4\u3057\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u611f\u60c5\u3092\u62b1\u304f\u5fc3\u7406\u306e\u3053\u3068\u3002\u30b9\u30fc\u30d1\u30fc\u3067\u306e\u8a66\u98df\u3084\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3001\u7121\u6599\u30bb\u30df\u30ca\u30fc\u3078\u306e\u62db\u5f85\u306a\u3069\u304c\u3001\u8fd4\u5831\u6027\u306e\u5177\u4f53\u4f8b\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><b>&nbsp;2.\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3068\u4e00\u8cab\u6027\uff08commitment\/consistency\uff09<\/b><\/p>\n<p>\u300c\u81ea\u5206\u304c\u8a00\u3063\u305f\u3053\u3068\u30fb\u3057\u305f\u3053\u3068\u306f\u3001\u4e00\u8cab\u3057\u305f\u614b\u5ea6\u3067\u884c\u52d5\u3057\u305f\u3044\u300d\u3068\u3044\u3046\u5fc3\u7406\u306e\u3053\u3068\u3002\u5c0f\u3055\u306aYes\u3092\u5f15\u304d\u51fa\u3057\u3066\u304b\u3089\u3001\u6bb5\u968e\u7684\u306b\u5927\u304d\u306a\u8a71\u306b\u5e83\u3052\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u5927\u304d\u306aYes\u3092\u5f15\u304d\u3060\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><b>&nbsp;3.\u793e\u4f1a\u7684\u8a3c\u660e\uff08comparison\uff09<\/b><\/p>\n<p>\u5468\u56f2\u306e\u52d5\u304d\u306b\u540c\u8abf\u3057\u305f\u304f\u306a\u308b\u6c17\u6301\u3061\u306e\u3053\u3068\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u5546\u54c1\u306e\u53e3\u30b3\u30df\u3084\u3001\u58f2\u308a\u4e0a\u3052No.1\u3068\u3044\u3046\u5b9f\u7e3e\u8868\u8a18\u306a\u3069\u306e\u793e\u4f1a\u7684\u8a3c\u660e\u304c\u4eba\u306e\u8cfc\u8cb7\u3092\u5f8c\u62bc\u3057\u3059\u308b\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><b> 4.\u6a29\u5a01\uff08authority\uff09<\/b><\/p>\n<p>\u4eba\u306f\u3001\u80a9\u66f8\u304d\u3084\u7d4c\u9a13\u306a\u3069\u306e\u6a29\u5a01\u3092\u6301\u3064\u4eba\u306b\u5bfe\u3057\u3066\u3001\u4fe1\u983c\u3092\u304a\u304f\u50be\u5411\u304c\u3042\u308b\u3053\u3068\u3002\u4eba\u306b\u4f55\u304b\u3092\u4f1d\u3048\u308b\u3068\u304d\u306b\u3082\u3001\u81ea\u5206\u306e\u4e3b\u89b3\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u6a29\u5a01\u306e\u3042\u308b\u4eba\u306e\u8a00\u8449\u3092\u6dfb\u3048\u308b\u3053\u3068\u3067\u3001\u8aac\u5f97\u529b\u30fb\u7d0d\u5f97\u611f\u306e\u9ad8\u3044\u4f1d\u3048\u65b9\u306b\u306a\u308a\u307e\u3059\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3082\u3001\u3053\u3046\u3057\u305f\u5fc3\u7406\u306b\u3088\u308b\u3082\u306e\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p><b> 5.\u597d\u610f\uff08liking\uff09<\/b><\/p>\n<p>\u597d\u304d\u306a\u4eba\u306b\u540c\u610f\u3057\u305f\u304f\u306a\u308b\u6c17\u6301\u3061\u306e\u3053\u3068\u3002\u4ef2\u306e\u826f\u3044\u53cb\u9054\u304b\u3089\u52e7\u3081\u3089\u308c\u305f\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u306a\u3069\u304c\u3053\u308c\u306b\u3042\u305f\u308a\u307e\u3059\u3002\u30c1\u30e3\u30eb\u30c7\u30a3\u30fc\u30cb\u6c0f\u306b\u3088\u308c\u3070\u3001\u4eba\u304c\u597d\u610f\u3092\u62b1\u304f\u7406\u7531\u306b\u306f\u3001\u300c\u81ea\u5206\u306b\u4f3c\u3066\u3044\u308b\u300d\u300c\u81ea\u5206\u3092\u8912\u3081\u3066\u304f\u308c\u308b\u300d\u300c\u540c\u3058\u30b4\u30fc\u30eb\u3092\u76ee\u6307\u3059\u4ef2\u9593\u3067\u3042\u308b\u300d\u3068\u3044\u30463\u3064\u304c\u3042\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><b>6. \u5e0c\u5c11\u6027\uff08scarcity\uff09<\/b><\/p>\n<p>\u300c\u9650\u3089\u308c\u305f\u3082\u306e\u307b\u3069\u3001\u4fa1\u5024\u3092\u611f\u3058\u308b\u300d\u5fc3\u7406\u306e\u3053\u3068\u3002Web\u306b\u304a\u3044\u3066\u3082\u3001\u671f\u9593\u9650\u5b9a\u3001\u6570\u91cf\u9650\u5b9a\u3001\u30bf\u30a4\u30e0\u30bb\u30fc\u30eb\u306a\u3069\u306e\u5e0c\u5c11\u6027\u3092\u8868\u3059\u8a00\u8449\u306f\u3001\u4eba\u306e\u884c\u52d5\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002<\/p>\n<h2>\u53d7\u3051\u53d6\u308a\u65b9\u3092\u8003\u616e\u3057\u3066\u4f1d\u3048\u3088\u3046<\/h2>\n<p>\u4eba\u306b\u4f55\u304b\u3092\u4f1d\u3048\u308b\u3068\u304d\u3001\u3064\u3044\u3064\u3044\u4e3b\u89b3\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4eca\u56de\u6319\u3052\u305f6\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u53d7\u3051\u624b\u306e\u5fc3\u7406\u72b6\u614b\u3092\u8003\u3048\u305f\u4e0a\u3067\u306e\u3001\u4eba\u3092\u52d5\u304b\u3059\u30c6\u30af\u30cb\u30c3\u30af\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u9650\u3089\u305a\u3001\u4f55\u304b\u3092\u4f1d\u3048\u308b\u3068\u304d\u306b\u306f\u5e38\u306b\u300c\u3053\u306e\u60c5\u5831\u3092\u76f8\u624b\u306f\u3069\u3046\u53d7\u3051\u53d6\u308b\u304b\u300d\u3092\u4e88\u6e2c\u3057\u3066\u3001\u76f8\u624b\u306e\u7acb\u5834\u306b\u7acb\u3063\u3066\u4f1d\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u95a2\u9023\u7528\u8a9e<\/h2>\n<p><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/reciprocity\/\">\u30ec\u30b7\u30d7\u30ed\u30b7\u30c6\u30a3<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65e5\u9803\u3001\u4f1a\u8b70\u3084\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u55b6\u696d\u3084\u4ea4\u6e09\u306a\u3069\u3001\u4eba\u306e\u5fc3\u3084\u884c\u52d5\u3092\u52d5\u304b\u3059\u305f\u3081\u306b\u8a71\u3092\u3059\u308b\u6a5f\u4f1a\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u308c\u3060\u3051\u753b\u671f\u7684\u306a\u30a2\u30a4\u30c7\u30a2\u3084\u512a\u308c\u305f\u6280\u8853\u3060\u3068\u3057\u3066\u3082\u3001\u6b63\u78ba\u306b\u76f8\u624b\u306b\u4f1d\u308f\u3089\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002 \u4eba\u3092\u52d5\u304b\u30596\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1 \u66f8\u7c4d\u300c\u5f71\u97ff\u529b\u306e\u6b66\u5668\u300d [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":13064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[517],"tags":[],"viewpoint":[467,471],"user_type":[476,478,480],"contents_type":[481],"uxdaystokyo":[],"class_list":["post-13047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thinking-mind","viewpoint-basic-knowledge","viewpoint-incorporating-ux","user_type-marketer","user_type-researcher","user_type-manager","contents_type-ux-saying"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" 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