{"id":18588,"date":"2020-03-09T23:19:58","date_gmt":"2020-03-09T14:19:58","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?p=18588"},"modified":"2021-11-18T21:07:39","modified_gmt":"2021-11-18T12:07:39","slug":"ux-design-for-growth","status":"publish","type":"post","link":"https:\/\/uxdaystokyo.com\/articles\/ux-design-for-growth\/","title":{"rendered":"\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u4e0d\u53ef\u6b20\u306aUX\u30c7\u30b6\u30a4\u30f3"},"content":{"rendered":"\n

UX DAYS TOKYO\u3067\u306f\u3001\u5b9a\u671f\u8b1b\u5ea7\u30fb\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3068\u5171\u306b\u3001UX\u30c7\u30b6\u30a4\u30f3\u306b\u5f79\u7acb\u3064\u66f8\u7c4d\u3092\u53d6\u308a\u4e0a\u3052\u305f\u8aad\u66f8\u4f1a\u3082\u5b9a\u671f\u7684\u306b\u958b\u50ac\u3057\u3066\u307e\u3059\u3002\u4eca\u56de\u306f\u30012\u670826\u65e5\u306b\u958b\u50ac\u3057\u305f\u300eUX Design for Growth\u300f\u306e \u8aad\u66f8\u4f1a\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u4fa1\u5024\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b<\/h2>\n\n\n\n

\u300eUX Design for Growth<\/a>\u300f\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6210\u9577\u6226\u7565\u306bUX\u30c7\u30b6\u30a4\u30f3\u304c\u6df1\u304f\u95a2\u308f\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u8aac\u3044\u3066\u3044\u308b\u66f8\u7c4d\u3067\u3001\u30a2\u30b8\u30e3\u30a4\u30eb\u30bd\u30d5\u30c8\u30a6\u30a8\u30a2\u958b\u767a\u3068\u30b0\u30ed\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6\u3067\u3042\u308bMolly Norris Walker\u30e2\u30ea\u30fc\u30fb\u30ce\u30ea\u30b9\u30fb\u30a6\u30a9\u30fc\u30ab\u30fc<\/rt><\/ruby>\u6c0f\u306b\u3088\u3063\u3066\u57f7\u7b46\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u66f8\u7c4d\u3067\u306f\u3001\u4ee5\u4e0b\u306eGrowthHacker.com\u306eCEO Sean Ellis\u30b7\u30fc\u30f3\u30fb\u30a8\u30ea\u30b9<\/rt><\/ruby><\/a>\u306e\u8a00\u8449\u3092\u7528\u3044\u3066\u3001\u6210\u9577\u306b\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u4fa1\u5024\u3042\u308b\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u300d\u304c\u5fc5\u8981\u3067\u3042\u308b\u3068\u8aac\u3044\u3066\u307e\u3059\u3002<\/p>\n\n\n\n

\u201cAt the root of sustainable growth is delivering a valuable experience. A valuable experience is what leads to retention. Without retention, there is no growth\u201d
\uff08\u30e6\u30fc\u30b6\u30fc\u3078\u4fa1\u5024\u3042\u308b\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u306e\u6839\u6e90\u3067\u3042\u308b\u3002\u4fa1\u5024\u3042\u308b\u4f53\u9a13\u304c\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u751f\u3080\u306e\u3060\u3002\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306a\u3057\u3067\u306f\u3001\u6210\u9577\u306f\u306a\u3044\u3002\uff09<\/p>UX Design for Growth – Molly Norris Walker<\/cite><\/blockquote>\n\n\n\n

UX\u30c7\u30b6\u30a4\u30f3\u304c\u3001\u305d\u306e\u300c\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u4fa1\u5024\u3042\u308b\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u300d\u305f\u3081\u306b\u5fc5\u8981\u3068\u306a\u308b\u601d\u8003\u3067\u3042\u308a\u3001\u6226\u7565\u3067\u3042\u308a\u3001\u30d7\u30ed\u30bb\u30b9\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

UX\u30c7\u30b6\u30a4\u30f3\u306b\u5bfe\u3059\u308b\u8aa4\u89e3<\/h2>\n\n\n\n

\u65e5\u672c\u3067\u306f\u3001UX\u30c7\u30b6\u30a4\u30f3\u3068UI\u30c7\u30b6\u30a4\u30f3\u304c\u540c\u6642\u306b\u8a9e\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u300cUX\u30c7\u30b6\u30a4\u30f3=UI\u30c7\u30b6\u30a4\u30f3\u3067\u3042\u308b\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u65b9\u304c\u3001\u307e\u3060\u307e\u3060\u591a\u304f\u3044\u3089\u3063\u3057\u3083\u308b\u3088\u3046\u306b\u611f\u3058\u307e\u3059\u3002<\/p>\n\n\n\n

\u8aad\u66f8\u4f1a\u306e\u53c2\u52a0\u8005\u306b\u3053\u306e\u672c\u3092\u8aad\u3093\u3060\u611f\u60f3\u3092\u805e\u3044\u305f\u3068\u3053\u308d\u3001\uff08\u66f8\u7c4d\u306f\uff09UX\u30c7\u30b6\u30a4\u30f3\u306b\u95a2\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u306e\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u901a\u305a\u308b\u5185\u5bb9\u3060\u3068\u611f\u3058\u305f\u3001\u3068\u3044\u3046\u767a\u8a00\u304c\u4e0a\u304c\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u305d\u3046\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u969b\u306b\u306f\u3001UX\u30c7\u30b6\u30a4\u30f3\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9818\u57df\u306b\u3082\u95a2\u4fc2\u3059\u308b\u6982\u5ff5\u3067\u3059\u3002<\/p>\n\n\n\n

\u4f8b\u3048\u3070\u3001\u30a2\u30e1\u30ea\u30ab\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\uff08AMA\uff09<\/a>\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0=\u5b9a\u91cf\u7684\u306a\u30c7\u30fc\u30bf\u304b\u3089\u5e02\u5834\u3084\u7af6\u5408\u3001\u7d44\u7e54\u3001\u9867\u5ba2\u3092\u3001\u30c4\u30fc\u30eb\u3092\u7528\u3044\u3066\u5206\u6790\u3057\u3066\u3044\u304f\u624b\u6cd5\u3084\u30d7\u30ed\u30bb\u30b9\u300d\u3068\u8003\u3048\u3089\u308c\u308b\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u3088\u3046\u306b\u611f\u3058\u308b\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u4eba\u3084\u793e\u4f1a\u3078\u4fa1\u5024\u63d0\u4f9b\u3092\u884c\u3046\u884c\u70ba\u5168\u822c\u3092\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u201cMarketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\u201d
\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u9867\u5ba2\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3001\u793e\u4f1a\u5168\u4f53\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u63d0\u4f9b\u7269\u3092\u5275\u9020\u30fb\u4f1d\u9054\u30fb\u63d0\u4f9b\u30fb\u4ea4\u63db\u3059\u308b\u305f\u3081\u306e\u6d3b\u52d5\u3084\u6a5f\u95a2\u306e\u30bb\u30c3\u30c8\u3001\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3067\u3042\u308b\u3002\uff09<\/p>American Marketing Association<\/cite><\/blockquote>\n\n\n\n

\u307e\u305f\u3001UX\u30c7\u30b6\u30a4\u30f3\u696d\u754c\u3067\u3082\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u300e\u30b8\u30e7\u30d6\u7406\u8ad6\uff08Jobs To Be Done\uff09<\/a>\u300f\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3067\u3042\u3063\u305f\u30cf\u30fc\u30d0\u30fc\u30c9\u30fb\u30d3\u30b8\u30cd\u30b9\u30fb\u30b9\u30af\u30fc\u30eb\u6559\u6388\u306eClayton M. Christensen\u30af\u30ec\u30a4\u30c8\u30f3\u30fbM\u30fb\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3<\/rt><\/ruby>\u6c0f\u306b\u3088\u3063\u3066\u5e83\u304f\u77e5\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30b5\u30fc\u30d3\u30b9\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u65b0\u3057\u3044\u4fa1\u5024\u3092\u9867\u5ba2\u306e\u9054\u6210\u3057\u305f\u3044\u76ee\u7684\uff08\u30b8\u30e7\u30d6\uff09\u304b\u3089\u898b\u51fa\u3059\u3001\u3053\u306e\u7406\u8ad6\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672c\u8cea\u3092\u6349\u3048\u3066\u3044\u308b\u7406\u8ad6\u300d\u3068\u3082\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u3088\u3046\u306b\u3001\u300c\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u300d\u3068\u3044\u3046\u30c6\u30fc\u30de\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u7d4c\u55b6\u306b\u304a\u3044\u3066\u3082\u4e2d\u6838\u306b\u636e\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u524d\u8ff0\u306e\u5f15\u7528\u306b\u3082\u3042\u308b\u3088\u3046\u306b\u3001\u4fa1\u5024\u63d0\u4f9b\u306b\u306fUX\u30c7\u30b6\u30a4\u30f3\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u306b\u306a\u308b\u306e\u3067\u3059\u3002\u300eUX Design for Growth\u300f\u306b\u306f\u3001\u305d\u308c\u3089\u306b\u3064\u3044\u3066\u3001\u884c\u3046\u3079\u304d\u6226\u7565\u3084\u4e8b\u4f8b\u7d39\u4ecb\u304c\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u300cUX Design for Growth\u300d\u306b\u66f8\u304b\u308c\u3066\u3044\u308b4\u3064\u306e\u6226\u7565\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n

\u66f8\u7c4d\u3067\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306b\u30c1\u30fc\u30e0\u304c\u884c\u3046\u3079\u304d\u4e0b\u8a18\u306e4\u3064\u306e\u6226\u7565\u30b9\u30c6\u30c3\u30d7\u306b\u3064\u3044\u3066\u3001UX\u30c7\u30b6\u30a4\u30f3\u306e\u8996\u70b9\u3092\u4ea4\u3048\u3066\u66f8\u304b\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001Molly\u6c0f\u81ea\u8eab\u304c\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u30ed\u30fc\u30f3\u30c1\u304b\u3089\u6210\u9577\u306b\u643a\u308f\u308b\u3053\u3068\u3067\u3001\u8fbf\u308a\u7740\u3044\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u30b9\u30c6\u30c3\u30d71\uff1a\u6210\u9577\u3092\u5b9a\u7fa9\u3059\u308b<\/h3>\n\n\n\n

\u30d3\u30b8\u30cd\u30b9\u306e\u4fa1\u5024\u3092\u63a8\u9032\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30e1\u30c8\u30ea\u30af\u30b9\uff08AARRR<\/a>\u306a\u3069\uff09\u3092\u7528\u3044\u3001\u610f\u5473\u306e\u3042\u308b\u6210\u9577\u6307\u6a19\u3092\u5b9a\u7fa9\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u304c\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3001\u9867\u5ba2\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8ca2\u732e\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u8a08\u6e2c\u3059\u308b\u6307\u6a19\u3068\u306a\u308b\u3002<\/p>\n\n\n\n

\u30b9\u30c6\u30c3\u30d72\uff1a\u4fa1\u5024\u63d0\u6848\uff08\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\uff09\u3092\u7c21\u7565\u5316\u3059\u308b<\/h3>\n\n\n\n

\u300c1\u3064\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u4fa1\u5024\u63d0\u6848\u300d\u3092\u512a\u5148\u3057\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3068\u5e02\u5834\u304c\u521d\u671f\u6bb5\u968e\u3067\u9069\u5408\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8a3c\u660e\u3059\u308b\u3002\u65e2\u5b58\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u5bfe\u3057\u3066\u306f\u3001\u30b3\u30a2\u3068\u306a\u308b\u4fa1\u5024\u63d0\u6848\uff08\u30b3\u30a2\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\uff09\u304b\u3089\u9038\u8131\u3059\u308b\u7279\u5fb4\u3092\u6392\u9664\u3059\u308b\u3002<\/p>\n\n\n\n

\u30b9\u30c6\u30c3\u30d73\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d5\u30a1\u30cd\u30eb\u3092\u5f62\u6210\u3059\u308b<\/h3>\n\n\n\n

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\"\"<\/a>
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\"\"<\/a>
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\"\"<\/a>
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\"\"<\/a>
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2020\u5e749\u670818\u65e5\uff08\u91d1\uff09\u301c20\u65e5\uff08\u65e5\uff09\u306b\u958b\u50ac\u3055\u308c\u308bUX DAYS TOKYO 2020<\/a>\u306b\u306f\u3001\u30b9\u30d4\u30fc\u30ab\u30fc\u3068\u3057\u3066\u3001\u300eUX Design for Growth\u300f\u306e\u8457\u8005Molly Norris Walker\u30e2\u30ea\u30fc\u30fb\u30ce\u30ea\u30b9\u30fb\u30a6\u30a9\u30fc\u30ab\u30fc<\/rt><\/ruby>\u6c0f\u304c\u6765\u65e5\u3057\u3001\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u3068\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u5b9f\u65bd<\/a>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

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UX DAYS TOKYO 2020\u306e\u30c6\u30fc\u30de\u306f\u3001\u300c\u601d\u8003\u300d\u3067\u3059\u3002\u3054\u81ea\u8eab\u304c\u643a\u308f\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6210\u9577\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u6a5f\u4f1a\u306b\u3055\u308c\u3066\u307f\u308b\u306e\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f
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\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

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