{"id":2619,"date":"2017-05-10T17:37:48","date_gmt":"2017-05-10T08:37:48","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?p=2619"},"modified":"2023-03-02T22:14:33","modified_gmt":"2023-03-02T13:14:33","slug":"why-dropoff-ec-site","status":"publish","type":"post","link":"https:\/\/uxdaystokyo.com\/articles\/why-dropoff-ec-site\/","title":{"rendered":"\u306a\u305c\u3001EC\u30b5\u30a4\u30c8\u3067\u30ab\u30b4\u843d\u3061\u3059\u308b\u306e\u304b\uff1f"},"content":{"rendered":"<p>\u300c\u30ab\u30b4\u843d\u3061\u300d\u3068\u306f\u3001EC\u30b5\u30a4\u30c8\u306a\u3069\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b5\u30a4\u30c8\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u300c\u5546\u54c1\u3092\u30ab\u30b4\u306b\u5165\u308c\u305f\u307e\u307e\u96e2\u8131\u3059\u308b\u3053\u3068\u300d\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u307f\u306a\u3055\u3093\u3082\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3057\u3066\u3044\u3066\u3001\u305d\u3093\u306a\u7d4c\u9a13\u304c\u3042\u308a\u307e\u305b\u3093\u304b\uff1f\u30ab\u30b4\u843d\u3061\u7387\u306f\u3001\u3069\u306e\u30ea\u30b5\u30fc\u30c1\u304b\u3089\u308260%~70%\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u4ee5\u5916\u3068\u591a\u3044\u3067\u3059\u306d\u3002<\/p>\n<p>\u3082\u3057\u30011000\u4eba\u304c\u30ab\u30b4\u306b\u5165\u308c\u3066\u300170%\u304c\u300c\u30ab\u30b4\u843d\u3061\u300d\u3057\u307e\u3059\u3002\u3053\u3053\u306b\u3001\u4e00\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u984d\u304c12,000\u5186\u306b\u3059\u308b\u3068\u300112,000\u5186\u00d71000\u4eba\u00d770%=8,400,000\u5186\u3082\u304c\u640d\u5931\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div 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loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2627 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2017\/05\/shopping-ux.png\" alt=\"\" width=\"595\" height=\"340\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2017\/05\/shopping-ux.png 595w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2017\/05\/shopping-ux-300x171.png 300w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/p>\n<p>\u305d\u306e\u4ed6\u306e\u7406\u7531\u306f\u3001\u300c\u65b0\u898f\u4f1a\u54e1\u767b\u9332\u306e\u5f37\u5236\uff08Forced Account Creation\uff09\u300d\u3001\u300c\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30fb\u4fe1\u983c\u6027\uff08Credit Card Trust\uff09\u300d\u3001\u300c\u8907\u96d1\u306a\u652f\u6255\u3044\u884c\u7a0b\uff08Complicated Checkout Process\uff09\u300d\u3001\u300c\u652f\u6255\u3044\u65b9\u6cd5\u3084\u7a2e\u985e\uff08Payment Methods\uff09\u300d\u304c\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u300c\u4e0d\u660e\u306a\u8cbb\u7528\uff08\u30b3\u30b9\u30c8\uff09\u300d\u3092\u697d\u5929\u3068Amazon\u3067\u6bd4\u8f03<\/h2>\n<p>\u79c1\u306f\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u826f\u304f\u5229\u7528\u3057\u3066\u3044\u3066\u6bce\u65e5\u4f55\u304b\u3057\u3089\u306e\u5546\u54c1\u306f\u5c4a\u304d\u307e\u3059\u3002\u591a\u304f\u5230\u7740\u3059\u308b\u65e5\u306f\u30011\u65e5\u306b5\u56de\u307b\u3069\u306e\u914d\u9054\u7269\u304c\u5230\u7740\u3057\u307e\u3059\u3002<\/p>\n<p>\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u6700\u3082\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u304c\u697d\u5929\u3068Amazon\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u6700\u8fd1\u306b\u306a\u3063\u3066\u81ea\u5206\u3092\u5206\u6790\u3057\u3066\u307f\u305f\u306e\u3067\u3059\u304c\u3001\u697d\u5929\u3067\u306e\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u65b9\u304c\u9a5a\u304f\u307b\u3069\u300c\u30ab\u30b4\u843d\u3061\u300d\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u79c1\u306e\u30ab\u30b4\u843d\u3061\u306e\u72b6\u614b\u3068\u3057\u3066\u306f\u3001\u30ab\u30fc\u30c8\u306b\u5546\u54c1\u3092\u5165\u308c\u3066\u30d6\u30e9\u30a6\u30b6\u306e\u30bf\u30d6\u3092\u958b\u3044\u305f\u307e\u307e\u30d6\u30e9\u30a6\u30b6\u81ea\u4f53\u3092\u9589\u3058\u3066\u3057\u307e\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u3053\u306b\u306f\u3001\u3069\u3053\u304b\u3067\u305f\u3081\u3089\u3044\u304c\u3042\u308b\u304b\u3089\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001Amazon\u3067\u306f\u3044\u3064\u306e\u9593\u306b\u8cfc\u5165\u307e\u3067\u306b\u81f3\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u3001\u697d\u5929\u3067\u300c\u30ab\u30b4\u843d\u3061\u3059\u308b\u7406\u7531\u300d\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u30b5\u30a4\u30c8\u3092\u7d30\u304b\u304f\u898b\u3066\u307f\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u4e0a\u8a18\u306e\u30c7\u30fc\u30bf\u30fc\u306e\u901a\u308a\u3001\u9001\u6599\u304c\u3044\u304f\u3089\u306a\u306e\u304b\u3092\u8a08\u7b97\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001\u300c\u4e0d\u660e\u306a\u8cbb\u7528\uff08\u30b3\u30b9\u30c8\uff09\u300d\u304c\u539f\u56e0\u3060\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<h2>\u540c\u3058\u5546\u54c1\u3067\u306e\u6bd4\u8f03<\/h2>\n<p>\u4ee5\u4e0b\u306f\u3001\u540c\u3058\u300c\u5feb\u8abf\u4e73\u7cd6\u300d\u3068\u3044\u3046\u5546\u54c1\u3092\u300c\u697d\u5929\u300d\u3068\u300cAmazon\u300d\u304b\u3089\u8cfc\u5165\u3057\u3066\u307f\u3088\u3046\u3068\u691c\u8a3c\u3057\u305f\u5834\u5408\u3092\u6bd4\u8f03\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u9001\u6599\u306b\u6ce8\u76ee\u3057\u3066\u6bd4\u8f03\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u697d\u5929\u3067\u306f\u9001\u6599\u304c\u3069\u306e\u304f\u3089\u3044\u5fc5\u8981\u306a\u306e\u304b\u4e00\u898b\u3057\u3066\u308f\u304b\u3089\u306a\u3044\u72b6\u614b\u3067\u3059\u3002\u4e00\u65b9\u3001Amazon\u3067\u306f\u300c\u95a2\u6771\u3078\u306e\u914d\u9001\u6599\u7121\u6599\u300d\u3068\u304a\u91d1\u304c\u304b\u304b\u3089\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306e\u5834\u5408\u3001\u91d1\u984d\u306b\u3070\u3089\u3064\u304d\u304c\u3042\u3063\u305f\u306e\u3067\u5c11\u3057\u3067\u3082\u4fa1\u683c\u3092\u4e0b\u3052\u3066\u8cfc\u5165\u3057\u305f\u3044\u4eba\u306f\u3001\u9001\u6599\u3092\u8a08\u7b97\u3057\u3066\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u9762\u5012\u3068\u611f\u3058\u305f\u4eba\u306fAmazon\u3067\u305d\u306e\u307e\u307e\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u697d\u5929\u306f\u5e97\u8217\u3054\u3068\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u306e\u3067\u3070\u3089\u3064\u304d\u304c\u51fa\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u6ce8\u610f\u3092\u6255\u3063\u3066\u3001\u30b3\u30b9\u30c8\u3092\u8a08\u7b97\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306a\u3069\u306e\u7169\u308f\u3057\u3044\u4f5c\u696d\u304c\u767a\u751f\u3057\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0UX\u7684\u306b\u306f\u826f\u304f\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<h3>\u697d\u5929<\/h3>\n<div id=\"attachment_2622\" style=\"width: 820px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2622\" class=\"wp-image-2622 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2017\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2017-05-10-17.16.37.png\" alt=\"\" width=\"810\" height=\"419\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2017\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2017-05-10-17.16.37.png 810w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2017\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2017-05-10-17.16.37-300x155.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2017\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2017-05-10-17.16.37-768x397.png 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><p id=\"caption-attachment-2622\" class=\"wp-caption-text\">\u697d\u5929\u3067\u306f\u540c\u3058\u5546\u54c1\u306b\u9001\u6599\u304c\u3069\u306e\u304f\u3089\u3044\u5fc5\u8981\u306a\u306e\u304b\u4e0d\u660e\u3002<\/p><\/div>\n<h3>Amazon<\/h3>\n<div id=\"attachment_2623\" style=\"width: 1014px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2623\" class=\"wp-image-2623 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2017\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2017-05-10-17.16.49.png\" alt=\"\" width=\"1004\" height=\"421\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2017\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2017-05-10-17.16.49.png 1004w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2017\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2017-05-10-17.16.49-300x126.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2017\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2017-05-10-17.16.49-768x322.png 768w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><p id=\"caption-attachment-2623\" class=\"wp-caption-text\">\u300c\u95a2\u6771\u3078\u306e\u914d\u9001\u6599\u7121\u6599\u300d\u3068\u304a\u91d1\u304c\u304b\u304b\u3089\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p><\/div>\n<h2>\u300c\u4e0d\u660e\u306a\u8cbb\u7528\uff08\u30b3\u30b9\u30c8\uff09\u300d\u3092\u691c\u8a3c\u3059\u308b<\/h2>\n<p>\u4ee5\u4e0b\u306f\u3001\u5927\u624b\u901a\u8ca9\u30cb\u30c3\u30bb\u30f3\u306e\u30b5\u30a4\u30c8\u3067\u3059\u3002\u3088\u304f\u898b\u308b\u3068\u3001\u30b5\u30a4\u30ba\u306b\u3088\u3063\u3066\u91d1\u984d\u304c\u7570\u306a\u308a\u3001\u7a0e\u8fbc\u307f\u4fa1\u683c\u3082\u8a08\u7b97\u3057\u306a\u3051\u308c\u3070\u308f\u304b\u308a\u307e\u305b\u3093\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2633 size-full\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2017\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2017-05-10-17.36.34.png\" alt=\"\" width=\"606\" height=\"372\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2017\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2017-05-10-17.36.34.png 606w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2017\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2017-05-10-17.36.34-300x184.png 300w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><br 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