{"id":26268,"date":"2021-12-02T14:19:51","date_gmt":"2021-12-02T05:19:51","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?p=26268"},"modified":"2023-03-02T20:51:40","modified_gmt":"2023-03-02T11:51:40","slug":"value-proposition-design","status":"publish","type":"post","link":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/","title":{"rendered":"\u4e00\u4eba\u3067\u5b66\u3093\u3067\u3044\u305f\u3089\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u305f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2021\u5e749\u670815\u65e5\u306b\u300c<a href=\"https:\/\/www.amazon.co.jp\/dp\/4798140562\/ref=cm_sw_em_r_mt_dp_XNMJJBEJQRG18XERPJAP\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3 \u9867\u5ba2\u304c\u6b32\u3057\u304c\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u308b<\/a>\u300d\u306e<a href=\"https:\/\/uxdt.connpass.com\/event\/221927\/\" target=\"_blank\" rel=\"noreferrer noopener\">UX\u8aad\u66f8\u4f1a<\/a>\u3092\u958b\u50ac\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/business-model-canvas\/\" title=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/business-model-canvas\/\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9<\/a>\u306e\u63d0\u5531\u8005\u306e\u672c\u306a\u306e\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30f3\u30b3\u30f3\u30c6\u30b9\u30c8\u306b\u30a8\u30f3\u30c8\u30ea\u30fc\u3055\u308c\u305f\u65b9\u3084\u3001\u65b0\u3057\u304f\u30d3\u30b8\u30cd\u30b9\u30fb\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u8003\u3048\u308b\u4ed5\u4e8b\u306e\u65b9\u3082\u53c2\u52a0\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpd-header-img.png\" alt=\"\" class=\"wp-image-26269\" width=\"842\" height=\"344\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpd-header-img.png 660w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpd-header-img-300x123.png 300w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><figcaption><meta charset=\"utf-8\"><a href=\"https:\/\/uxdt.connpass.com\/event\/221927\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3 \u306e\u8aad\u66f8\u4f1a<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u306f\u30d3\u30b8\u30cd\u30b9\u306b\u4e0d\u53ef\u6b20<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\uff08\u4ee5\u4e0b\u3001VP\uff09\u3068\u306f\u300c\u4fa1\u5024\u63d0\u6848\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002\u9867\u5ba2\u306f\u3001\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u306b\u3057\u304b\u304a\u91d1\u3092\u6255\u3044\u307e\u305b\u3093\u3002\u9867\u5ba2\u306e\u5bfe\u4fa1\u306b\u898b\u5408\u3046\u4fa1\u5024\u3092\u3001\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3\u3067\u898b\u51fa\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u305d\u306e\u969b\u3001\u5229\u7528\u3059\u308b\u306e\u304c\u3001<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/whats_value-proposition-canvas\/\" title=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/whats_value-proposition-canvas\/\">\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9<\/a>\uff08\u4ee5\u4e0b\u3001VPC\uff09\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8aad\u66f8\u4f1a\u306e\u304a\u304b\u3052\u3067\u3001\u5927\u304d\u306a\u9593\u9055\u3044\u306b\u6c17\u3065\u304f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u5206\u306a\u308a\u306b\u66f8\u7c4d\u3092\u7406\u89e3\u3057\u3066VPC\u3092\u63cf\u3044\u305f\u306e\u3067\u3059\u304c\u3001\u6065\u305a\u304b\u3057\u3044\u9593\u9055\u3044\u3092\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u5148\u306b\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u3092\u8a18\u8f09\u3059\u308b\u3068\u3044\u3046\u9593\u9055\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u63cf\u3044\u305f\u306e\u306f\u300c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u7acb\u3061\u4e0a\u3052\u30fb\u904b\u7528\u306e\u4ee3\u884c\u30b5\u30fc\u30d3\u30b9\u300d\u306eVPC\u3067\u3059\u3002\u7d50\u679c\u7684\u306b\u3001\u6c7a\u307e\u3063\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u306b\u6cbf\u3063\u305f\u3001\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u63cf\u3044\u3066\u3044\u307e\u3057\u305f\u3002\u30b5\u30fc\u30d3\u30b9\u306b\u9867\u5ba2\u3092\u5f53\u3066\u306f\u3081\u3066\u3057\u307e\u3063\u3066\u3057\u307e\u3044\u3001\u7406\u60f3\u306e\u9867\u5ba2\u50cf\u3092\u4f5c\u3063\u3066\u3057\u307e\u3046\u5931\u6557\u3092\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpc-miss-1024x503.png\" alt=\"\" class=\"wp-image-26270\" width=\"636\" height=\"312\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpc-miss-1024x503.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpc-miss-300x147.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpc-miss-768x377.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpc-miss.png 1101w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><figcaption>\u6c7a\u307e\u3063\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u306b\u6cbf\u3063\u305f\u3001\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u63cf\u3044\u3066\u3057\u307e\u3063\u305f\u5931\u6557\u4f8b<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3067\u306fVPC\u3092\u63cf\u3044\u305f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7387\u76f4\u306b\u63cf\u304f\u305f\u3081\u306b\u3001\u307e\u305a\u9867\u5ba2\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u4f5c\u308a\u3001\u30cb\u30fc\u30ba\u306b\u30d5\u30a3\u30c3\u30c8\u3059\u308b\u4fa1\u5024\u3092VPC\u306b\u63cf\u304f\u306e\u304c\u901a\u5e38\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f55\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304b\u7406\u89e3\u3057\u3066\u3044\u308b\u3064\u3082\u308a\u3060\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u63cf\u304f\u3053\u3068\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u3057\u307e\u3063\u3066\u3044\u305f\u3068\u53cd\u7701\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30df\u30b9\u306f\u66f8\u7c4d\u3067\u3082\u7d39\u4ecb\u3055\u308c\u3066\u3044\u3066\u3001\u8aad\u66f8\u4f1a\u306b\u53c2\u52a0\u3057\u305f\u3053\u3068\u3067\u3001\u9593\u9055\u3063\u305f\u7406\u89e3\u3060\u3063\u305f\u3068\u6c17\u304c\u3064\u304f\u4e8b\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9867\u5ba2\u8996\u70b9\u3067\u4fa1\u5024\u63d0\u6848\u3092\u8a2d\u8a08\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4fa1\u5024\u63d0\u6848\uff08VP\uff09\u306f\u9867\u5ba2\u8996\u70b9\u304c\u91cd\u8981\u3067\u3059\u3002\u79c1\u306e\u5931\u6557\u306e\u3088\u3046\u306b\u3001\u4f01\u696d\u304c\u62bc\u3057\u305f\u3044\u30b5\u30fc\u30d3\u30b9\u306b\u5408\u308f\u305b\u3066VPC\u3092\u63cf\u3044\u3066\u3057\u307e\u3046\u3068\u3001\u4fa1\u5024\u63d0\u6848\u3067\u306f\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3093\u3060\u3002\u3068\u3044\u3046\u30de\u30a4\u30f3\u30c9\u304b\u3089\u3088\u304f\u9593\u9055\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u304c\u3001\u4fa1\u5024\u306f\u9867\u5ba2\u306b\u4e0e\u3048\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u304c\u611f\u3058\u308b\u3082\u306e\u3060\u3068\u3044\u3046\u3053\u3068\u3092\u5fd8\u308c\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u964d\u306f\u3001\u9867\u5ba2\u8996\u70b9\u3067\u4fa1\u5024\u63d0\u6848\u3092\u8a2d\u8a08\u3059\u308b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b8\u30e7\u30d6\u30fb\u30da\u30a4\u30f3\u30fb\u30b2\u30a4\u30f3\u3092\u63a2\u3057\u3066\u6df1\u5800\u308a\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4fa1\u5024\u63d0\u6848(VP)\u306b\u306f\u3001\u9867\u5ba2\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63a2\u308b\u305f\u3081\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u884c\u52d5\u89b3\u5bdf\u306a\u3069\u304c\u5927\u5207\u3067\u3059\u3002\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u8abf\u67fb\u3067\u306f\u3001\u9867\u5ba2\u306b\u300c\u306a\u305c\u305d\u3046\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\u300d\u3068\u8cea\u554f\u3059\u308b\u3053\u3068\u3067\u3001\u30b8\u30e7\u30d6\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u884c\u52d5\u89b3\u5bdf\u8abf\u67fb\u3067\u306f\u3001\u30b8\u30e7\u30d6\u30fb\u30da\u30a4\u30f3\u30fb\u30b2\u30a4\u30f3\u306b\u306a\u308b\u884c\u52d5\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002\u9867\u5ba2\u8996\u70b9\u3067\u554f\u984c\u3084\u9858\u671b\u304c\u898b\u3048\u3001\u305d\u308c\u304c\u53f6\u3048\u3070\u4fa1\u5024\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/image7.png\" alt=\"\" class=\"wp-image-26271\" width=\"610\" height=\"245\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/image7.png 500w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/image7-300x121.png 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><figcaption>\u884c\u52d5\u3092\u5206\u6790\u3059\u308c\u3070\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u7121\u610f\u8b58\u306a\u554f\u984c\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u4fa1\u5024\u63d0\u6848\u3092\u8a00\u8a9e\u5316\u3057\u3066\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30ba\u30ec\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u306e\u30b2\u30a4\u30f3\u3092\u660e\u78ba\u306b\u3057\u3001\u30da\u30a4\u30f3\u306b\u5bfe\u3057\u3066\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u8003\u3048\u3066\u3082\u3001\u3059\u3050\u306b\u6280\u8853\u3084\u6a5f\u80fd\u306b\u76ee\u304c\u3044\u304d\u3001\u9867\u5ba2\u3078\u306e\u4fa1\u5024\u63d0\u6848\uff08VP\uff09\u304b\u3089\u5916\u308c\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\u3002\u305d\u3053\u3067\u300c\u30a2\u30c9\u30ea\u30d6\u300d\u3068\u3044\u3046\u624b\u6cd5\u3067\u3001\u4fa1\u5024\u3092\u8a00\u8449\u3067\u8868\u73fe\u3057\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u30ba\u30ec\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u30a2\u30c9\u30ea\u30d6\u306e\u6587\u7ae0\uff08\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\uff09<\/h4>\n\n\n\n<p class=\"is-style-default has-background wp-block-paragraph\" style=\"background-color:#e3e9ee;font-size:22px\">\u308f\u305f\u3057\u305f\u3061\u306e\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30b5\u30fc\u30d3\u30b9<\/span><\/strong>\u300d\u306f\u3001\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u30b2\u30a4\u30f3<\/span><\/strong>\u300d\u3092\u5f97\u308b\uff08\u3082\u3057\u304f\u306f\u3001\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u30da\u30a4\u30f3<\/span><\/strong>\u300d\u3092\u53d6\u308a\u9664\u304f\uff09\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u30b8\u30e7\u30d6<\/span><\/strong>\u300d\u3092\u3057\u305f\u3044\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8<\/span><\/strong>\u300d\u3092\u52a9\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><meta charset=\"utf-8\">\u66f8\u7c4d\u300c\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3\u300d\u306e\u8ca9\u58f2\u3092\u30a2\u30c9\u30ea\u30d6\u306b\u5165\u308c\u305f\u4f8b<\/h4>\n\n\n\n<p class=\"is-style-default has-background wp-block-paragraph\" style=\"background-color:#e3e9ee;font-size:22px\">\u308f\u305f\u3057\u305f\u3061\u306e\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u672c<\/span><\/strong>\u300d\u306f\u3001\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u8ab0\u3082\u6b32\u3057\u304c\u3089\u306a\u3044\u3082\u306e\u3092\u907f\u3051<\/span><\/strong>\u300d\u3001\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u9032\u6357\u3092\u6e2c\u308b\u660e\u78ba\u306a\u6307\u6a19\u3092\u4f5c\u308b\u3053\u3068<\/span><\/strong>\u300d\u306b\u3088\u3063\u3066\u3001\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u4e8b\u696d\u3092\u6539\u5584\u3057\u305f\u308a\u3001\u4e8b\u696d\u3092\u7acb\u3061\u4e0a\u3052<\/span><\/strong>\u300d\u305f\u3044\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u30d3\u30b8\u30cd\u30b9\u30de\u30f3<\/span><\/strong>\u300d\u3092\u52a9\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f01\u696d\u90fd\u5408\u3067\u4fa1\u5024\u63d0\u6848\u304c\u5d29\u308c\u306a\u3044\u3088\u3046\u306b\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u306e\u4e0d\u8db3\u3084\u7d0d\u671f\u306a\u3069\u3001\u4f01\u696d\u5074\u306e\u90fd\u5408\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u306b\u5909\u66f4\u304c\u751f\u3058\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u304c\u5909\u308f\u308c\u3070\u3001\u4fa1\u5024\u63d0\u6848\u304c\u5371\u3076\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4fa1\u5024\u63d0\u6848\u3092\u5b9f\u73fe\u3057\u305f\u6642\u306e\u53ce\u652f\u3092\u8003\u3048\u308b<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/business-model-canvas\/\" title=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/business-model-canvas\/\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9<\/a>\uff08\u4ee5\u4e0b\u3001BC\uff09\u3068VPC\u3092\u884c\u304d\u6765\u3057\u3001\u4fa1\u5024\u63d0\u6848\u3092\u4fdd\u3061\u306a\u304c\u3089\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002BC\u3068VPC\u306f\u3001\u5165\u308c\u5b50\u306e\u95a2\u4fc2\u306b\u306a\u3063\u3066\u3044\u3066\u3001BC\u306e\u4e2d\u306e\u300c\u9867\u5ba2\u300d\u3068\u300c\u4fa1\u5024\u63d0\u6848\u300d\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u3082\u306e\u304cVPC\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/BC-img.png\" alt=\"\" class=\"wp-image-26290\" width=\"424\" height=\"317\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/BC-img.png 384w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/BC-img-300x224.png 300w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><figcaption>\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9\u3068VPC\uff08\u7dd1\u90e8\u5206\uff09\u306e\u5165\u308c\u5b50\u306e\u95a2\u4fc2\u56f3<\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\u592a\u967d\u5149\u767a\u96fb\u6a5f\u306e\u30ea\u30fc\u30b9\u63d0\u4f9b\u306e\u4f8b<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u66f8\u7c4d\u3067\u306f\u3001BC\u3068VPC\u3092\u884c\u304d\u6765\u3057\u3066\u4fa1\u5024\u63d0\u6848\uff08VP\uff09\u3092\u5b9f\u73fe\u3055\u305b\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u30a2\u30d5\u30ea\u30ab\u306e\u8fb2\u6751\u90e8\u306e\u4eba\u3005\u306b\u592a\u967d\u5149\u767a\u96fb\u6a5f\u3092\u4f8b\u306b\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30d5\u30ea\u30ab\u306e\u8fb2\u6751\u90e8\u306e\u4eba\u306b\u306f\u3001\u706b\u4e8b\u3084\u4e8b\u6545\u304c\u5c11\u306a\u3044\u592a\u967d\u5149\u767a\u96fb\u6a5f\u306e\u30cb\u30fc\u30ba\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u53ce\u5165\u306b\u898b\u5408\u308f\u306a\u3044\u4fa1\u683c\u306a\u306e\u3067\u3001\u9ad8\u304f\u3066\u8cb7\u3048\u306a\u3044\u30da\u30a4\u30f3\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001VPC\u3092\u4f7f\u3063\u3066\u4fa1\u5024\u63d0\u6848\uff08VP\uff09\u3068\u3057\u3066\u767a\u96fb\u6a5f\u306e\u30ea\u30fc\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-vpc1.png\" alt=\"\" class=\"wp-image-26291\" width=\"467\" height=\"235\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-vpc1.png 437w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-vpc1-300x151.png 300w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><figcaption>VPC\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u30da\u30a4\u30f3\u304b\u3089\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u751f\u307e\u308c\u308b<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">VPC\u3092BC\u306b\u5165\u308c\u8fbc\u3080\u3068\u3001\u767a\u96fb\u6a5f\u306e\u30ea\u30fc\u30b9\u306f\u3001\u6bce\u6708\u306e\u5229\u7528\u6599\u304c\u53ce\u76ca\u3068\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5229\u7528\u6599\u3092\u8acb\u6c42\u3059\u308b\u9280\u884c\u53e3\u5ea7\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-bc-vpc1.png\" alt=\"\" class=\"wp-image-26292\" width=\"516\" height=\"384\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-bc-vpc1.png 386w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-bc-vpc1-300x223.png 300w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><figcaption>BC\u304b\u3089\u9280\u884c\u53e3\u5ea7\u304c\u5fc5\u8981\u306a\u306e\u304c\u308f\u304b\u3063\u305f<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">VPC\u306b\u623b\u308a\u3001\u8fb2\u6751\u90e8\u306e\u4eba\u3005\u3092\u8abf\u67fb\u3057\u305f\u7d50\u679c\u3001\u5927\u591a\u6570\u306f\u9280\u884c\u53e3\u5ea7\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-vpc2.png\" alt=\"\" class=\"wp-image-26293\" width=\"506\" height=\"255\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-vpc2.png 437w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-vpc2-300x151.png 300w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/><figcaption>VPC\u304b\u3089\u3001\u9280\u884c\u53e3\u5ea7\u304c\u306a\u3044\u3068\u3044\u3046\u30da\u30a4\u30f3\u304c\u308f\u304b\u3063\u305f<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u305d\u306e\u554f\u984c\u306b\u5bfe\u3057\u3066\u3001\u96fb\u6c17\u8cfc\u5165\u7528\u306e\u30d7\u30ea\u30da\u30a4\u30c9\u30ab\u30fc\u30c9\uff08\u66f8\u7c4d\u3067\u306f\u30b9\u30af\u30e9\u30c3\u30c1\u30ab\u30fc\u30c9\uff09\u3092\u8ca9\u58f2\u3059\u308b\u3068\u3044\u3046\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/image17-1.png\" alt=\"\" class=\"wp-image-26304\" width=\"522\" height=\"263\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/image17-1.png 437w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/image17-1-300x151.png 300w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/><figcaption>\u9280\u884c\u53e3\u5ea7\u304c\u306a\u3044\u30da\u30a4\u30f3\u306b\u3001\u30d7\u30ea\u30da\u30a4\u30c9\u30ab\u30fc\u30c9\u6c7a\u6e08\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u751f\u307e\u308c\u308b<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u518d\u5ea6BC\u306b\u623b\u3063\u3066\u3001\u30d7\u30ea\u30da\u30a4\u30c9\u30ab\u30fc\u30c9\u3067\u306e\u53ce\u76ca\u306b\u5909\u66f4\u3057\u3066\u3001\u4ed6\u306b\u554f\u984c\u304c\u3067\u306a\u3044\u304b\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/BC\u2190VPC2-2.png\" alt=\"\" class=\"wp-image-26312\" width=\"483\" height=\"359\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/BC\u2190VPC2-2.png 386w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/BC\u2190VPC2-2-300x223.png 300w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><figcaption>\u30d7\u30ea\u30da\u30a4\u30c9\u30ab\u30fc\u30c9\u3092\u8ffd\u52a0\u3057\u3066\u3001\u554f\u984c\u304c\u51fa\u306a\u3044\u304b\u78ba\u8a8d\u3059\u308b<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30a2\u30a4\u30c7\u30a2\u3067\u3082\u3001BC\u3084VPC\u3092\u7e70\u308a\u8fd4\u3057\u898b\u76f4\u3059\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u306e\u306b\u7121\u7406\u306e\u306a\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u9032\u6b69\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u307f\u3093\u306a\u3067\u7406\u89e3\u3059\u308b\u8aad\u66f8\u4f1a\u306a\u3089\u3067\u306f\u306e\u5b66\u3073<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8aad\u66f8\u4f1a\u3067\u306f\u3001\u66f8\u7c4d\u3092\u7406\u89e3\u3057\u3066\u767a\u8868\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3053\u3068\u3084\u3001\u4eba\u306e\u767a\u8868\u3092\u805e\u304f\u3053\u3068\u3067\u3001\u9055\u3046\u89d2\u5ea6\u3067\u7269\u4e8b\u3092\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u304a\u304b\u3052\u3067\u3001\u81ea\u5206\u306e\u611a\u304b\u306a\u30df\u30b9\u3060\u3051\u3067\u306a\u304f\u3001VPC\u306e\u5965\u6df1\u3055\u307e\u3067\u7406\u89e3\u3067\u304d\u307e\u3057\u305f\u3002\u9867\u5ba2\u306b\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u305f\u3081\u306b\u3001\u4f55\u304c\u30b8\u30e7\u30d6\u30fb\u30da\u30a4\u30f3\u30fb\u30b2\u30a4\u30f3\u306a\u306e\u304b\u3001\u672c\u6c17\u3067\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8aad\u66f8\u4f1a\u306b\u53c2\u52a0\u3057\u305f\u3053\u3068\u3067\u3001\u72ec\u5b66\u3067\u66f8\u7c4d\u3092\u8aad\u3093\u3067\u3001\u6b63\u3057\u304f\u7406\u89e3\u305b\u305a\u306b\u6d41\u3057\u8aad\u307f\u3057\u3066\u3044\u305f\u81ea\u5206\u306b\u6c17\u304c\u3064\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306b\u6c17\u304c\u3064\u304f\u3053\u3068\u304c\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u81ea\u5206\u306e\u73fe\u5834\u3067VPC\u306f\u4f7f\u3048\u306a\u3044\u3068\u52d8\u9055\u3044\u3057\u3066\u305f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u4eca\u5f8c\u306f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u3092\u77e5\u308b\u30c4\u30fc\u30eb\u3068\u3057\u3066\u73fe\u5834\u3067\u30ac\u30f3\u30ac\u30f3\u6d3b\u7528\u3057\u3066\u3044\u304d\u305f\u3044\u3067\u3059\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"440\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/dokushokai-photo-1024x440.png\" alt=\"\" class=\"wp-image-26297\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/dokushokai-photo-1024x440.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/dokushokai-photo-300x129.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/dokushokai-photo-768x330.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/dokushokai-photo-1536x660.png 1536w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/dokushokai-photo.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u95a2\u9023\u8a18\u4e8b<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-ux-times wp-block-embed-ux-times\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1ptnfi52Au\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/whats_value-proposition-canvas\/\">\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30d0\u30b9&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/whats_value-proposition-canvas\/embed\/#?secret=Jjm8CbeaiD#?secret=1ptnfi52Au\" data-secret=\"1ptnfi52Au\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-ux-times wp-block-embed-ux-times\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"VkcZUnk9uW\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/business-model-canvas\/\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30ad\u30e3\u30f3\u30d0\u30b9&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/business-model-canvas\/embed\/#?secret=cAujtztW7b#?secret=VkcZUnk9uW\" data-secret=\"VkcZUnk9uW\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>2021\u5e749\u670815\u65e5\u306b\u300c\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3 \u9867\u5ba2\u304c\u6b32\u3057\u304c\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u308b\u300d\u306eUX\u8aad\u66f8\u4f1a\u3092\u958b\u50ac\u3057\u307e\u3057\u305f\u3002 \u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9\u306e\u63d0\u5531\u8005\u306e\u672c\u306a\u306e\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30f3\u30b3\u30f3\u30c6\u30b9\u30c8\u306b\u30a8\u30f3\u30c8\u30ea\u30fc\u3055\u308c\u305f\u65b9\u3084\u3001\u65b0\u3057\u304f\u30d3\u30b8\u30cd\u30b9\u30fb\u30d7\u30ed [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":26301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[518],"tags":[],"viewpoint":[471],"user_type":[473,480],"contents_type":[491],"uxdaystokyo":[],"class_list":["post-26268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools-frameworks-methodologies","viewpoint-incorporating-ux","user_type-pdm-po-pm","user_type-manager","contents_type-study-group"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"2021\u5e749\u670815\u65e5\u306b\u300c\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3 \u9867\u5ba2\u304c\u6b32\u3057\u304c\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u308b\u300d\u306eUX\u8aad\u66f8\u4f1a\u3092\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"\u9ad8\u6a4b \u7950\u54c9\"\/>\n\t<meta name=\"google-site-verification\" content=\"IHqL_lkv6btq_CmZRkt-d6ZwoMJOD2yLbg1nhOS9C4Y\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"ja_JP\" \/>\n\t\t<meta property=\"og:site_name\" content=\"UX TIMES\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u4e00\u4eba\u3067\u5b66\u3093\u3067\u3044\u305f\u3089\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u305f | UX TIMES\" \/>\n\t\t<meta property=\"og:description\" content=\"2021\u5e749\u670815\u65e5\u306b\u300c\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3 \u9867\u5ba2\u304c\u6b32\u3057\u304c\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u308b\u300d\u306eUX\u8aad\u66f8\u4f1a\u3092\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/\" \/>\n\t\t<meta property=\"fb:app_id\" content=\"901045773353229\" \/>\n\t\t<meta property=\"fb:admins\" content=\"fb:\/\/profile\/729821903\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/Facebook-post-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/Facebook-post-1.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-12-02T05:19:51+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-03-02T11:51:40+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uxdaystokyo\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@uxdaystokyo\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u4e00\u4eba\u3067\u5b66\u3093\u3067\u3044\u305f\u3089\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u305f | UX TIMES\" \/>\n\t\t<meta name=\"twitter:description\" content=\"2021\u5e749\u670815\u65e5\u306b\u300c\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3 \u9867\u5ba2\u304c\u6b32\u3057\u304c\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u308b\u300d\u306eUX\u8aad\u66f8\u4f1a\u3092\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/Twitter-post-1.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/value-proposition-design\\\/aioseo-article-633d306ce5065\",\"name\":\"\\u4e00\\u4eba\\u3067\\u5b66\\u3093\\u3067\\u3044\\u305f\\u3089\\u30d0\\u30ea\\u30e5\\u30fc\\u30d7\\u30ed\\u30dd\\u30b8\\u30b7\\u30e7\\u30f3\\u30c7\\u30b6\\u30a4\\u30f3\\u3092\\u9593\\u9055\\u3063\\u3066\\u4f7f\\u3063\\u3066\\u3044\\u305f\",\"headline\":\"\\u4e00\\u4eba\\u3067\\u5b66\\u3093\\u3067\\u3044\\u305f\\u3089\\u30d0\\u30ea\\u30e5\\u30fc\\u30d7\\u30ed\\u30dd\\u30b8\\u30b7\\u30e7\\u30f3\\u30c7\\u30b6\\u30a4\\u30f3\\u3092\\u9593\\u9055\\u3063\\u3066\\u4f7f\\u3063\\u3066\\u3044\\u305f\",\"description\":\"2021\\u5e749\\u670815\\u65e5\\u306b\\u300c\\u30d0\\u30ea\\u30e5\\u30fc\\u30fb\\u30d7\\u30ed\\u30dd\\u30b8\\u30b7\\u30e7\\u30f3\\u30fb\\u30c7\\u30b6\\u30a4\\u30f3 \\u9867\\u5ba2\\u304c\\u6b32\\u3057\\u304c\\u308b\\u88fd\\u54c1\\u3084\\u30b5\\u30fc\\u30d3\\u30b9\\u3092\\u5275\\u308b\\u300d\\u306eUX\\u8aad\\u66f8\\u4f1a\\u3092\",\"author\":{\"@type\":\"Person\",\"name\":\"\\u9ad8\\u6a4b \\u7950\\u54c9\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/author\\\/yuya-takahashi\\\/\"},\"publisher\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/vpd-eye.png\",\"width\":219,\"height\":218},\"datePublished\":\"2021-12-02T14:19:51+09:00\",\"dateModified\":\"2023-03-02T20:51:40+09:00\",\"inLanguage\":\"ja\",\"articleSection\":\"\\u30c4\\u30fc\\u30eb\\u30fb\\u30d5\\u30ec\\u30fc\\u30e0\\u30ef\\u30fc\\u30af\\u30fb\\u65b9\\u6cd5\\u8ad6, \\u30d3\\u30b8\\u30cd\\u30b9\\u30fb\\u7d44\\u7e54\\u306bUX\\u3092\\u53d6\\u308a\\u5165\\u308c\\u308b, PdM\\u30fbPO\\u30fbPM, \\u7d4c\\u55b6\\u8005, \\u52c9\\u5f37\\u4f1a\\u30fb\\u8aad\\u66f8\\u4f1a\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/value-proposition-design\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles#listItem\",\"position\":1,\"name\":\"TOP\",\"item\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/category\\\/tools-frameworks-methodologies\\\/#listItem\",\"name\":\"\\u30c4\\u30fc\\u30eb\\u30fb\\u30d5\\u30ec\\u30fc\\u30e0\\u30ef\\u30fc\\u30af\\u30fb\\u65b9\\u6cd5\\u8ad6\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/category\\\/tools-frameworks-methodologies\\\/#listItem\",\"position\":2,\"name\":\"\\u30c4\\u30fc\\u30eb\\u30fb\\u30d5\\u30ec\\u30fc\\u30e0\\u30ef\\u30fc\\u30af\\u30fb\\u65b9\\u6cd5\\u8ad6\",\"item\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/category\\\/tools-frameworks-methodologies\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/value-proposition-design\\\/#listItem\",\"name\":\"\\u4e00\\u4eba\\u3067\\u5b66\\u3093\\u3067\\u3044\\u305f\\u3089\\u30d0\\u30ea\\u30e5\\u30fc\\u30d7\\u30ed\\u30dd\\u30b8\\u30b7\\u30e7\\u30f3\\u30c7\\u30b6\\u30a4\\u30f3\\u3092\\u9593\\u9055\\u3063\\u3066\\u4f7f\\u3063\\u3066\\u3044\\u305f\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles#listItem\",\"name\":\"TOP\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/value-proposition-design\\\/#listItem\",\"position\":3,\"name\":\"\\u4e00\\u4eba\\u3067\\u5b66\\u3093\\u3067\\u3044\\u305f\\u3089\\u30d0\\u30ea\\u30e5\\u30fc\\u30d7\\u30ed\\u30dd\\u30b8\\u30b7\\u30e7\\u30f3\\u30c7\\u30b6\\u30a4\\u30f3\\u3092\\u9593\\u9055\\u3063\\u3066\\u4f7f\\u3063\\u3066\\u3044\\u305f\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/category\\\/tools-frameworks-methodologies\\\/#listItem\",\"name\":\"\\u30c4\\u30fc\\u30eb\\u30fb\\u30d5\\u30ec\\u30fc\\u30e0\\u30ef\\u30fc\\u30af\\u30fb\\u65b9\\u6cd5\\u8ad6\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/#organization\",\"name\":\"UX DAYS TOKYO\",\"description\":\"\\u4e16\\u754c\\u306eUX\\u3092\\u65e5\\u672c\\u3067\\u5b66\\u3076 | \\u30d6\\u30ed\\u30b0\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/\",\"telephone\":\"+818023325465\",\"foundingDate\":\"2015-03-15\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":1},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/logo-uxdt-595-235.png\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/value-proposition-design\\\/#organizationLogo\",\"width\":595,\"height\":235,\"caption\":\"UX DAYS TOKYO\\u306e\\u30ed\\u30b4\"},\"image\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/value-proposition-design\\\/#organizationLogo\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/author\\\/yuya-takahashi\\\/#author\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/author\\\/yuya-takahashi\\\/\",\"name\":\"\\u9ad8\\u6a4b \\u7950\\u54c9\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/value-proposition-design\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/88a27ee921ea4e3aa2403d31e2a71b9ccd61ba154ad52f11a94f700df314d116?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"\\u9ad8\\u6a4b \\u7950\\u54c9\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/value-proposition-design\\\/#webpage\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/value-proposition-design\\\/\",\"name\":\"\\u4e00\\u4eba\\u3067\\u5b66\\u3093\\u3067\\u3044\\u305f\\u3089\\u30d0\\u30ea\\u30e5\\u30fc\\u30d7\\u30ed\\u30dd\\u30b8\\u30b7\\u30e7\\u30f3\\u30c7\\u30b6\\u30a4\\u30f3\\u3092\\u9593\\u9055\\u3063\\u3066\\u4f7f\\u3063\\u3066\\u3044\\u305f | UX TIMES\",\"description\":\"2021\\u5e749\\u670815\\u65e5\\u306b\\u300c\\u30d0\\u30ea\\u30e5\\u30fc\\u30fb\\u30d7\\u30ed\\u30dd\\u30b8\\u30b7\\u30e7\\u30f3\\u30fb\\u30c7\\u30b6\\u30a4\\u30f3 \\u9867\\u5ba2\\u304c\\u6b32\\u3057\\u304c\\u308b\\u88fd\\u54c1\\u3084\\u30b5\\u30fc\\u30d3\\u30b9\\u3092\\u5275\\u308b\\u300d\\u306eUX\\u8aad\\u66f8\\u4f1a\\u3092\",\"inLanguage\":\"ja\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/value-proposition-design\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/author\\\/yuya-takahashi\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/author\\\/yuya-takahashi\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/vpd-eye.png\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/value-proposition-design\\\/#mainImage\",\"width\":219,\"height\":218},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/value-proposition-design\\\/#mainImage\"},\"datePublished\":\"2021-12-02T14:19:51+09:00\",\"dateModified\":\"2023-03-02T20:51:40+09:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/#website\",\"url\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/\",\"name\":\"UX TIMES\",\"alternateName\":\"UX DAYS TOKYO\\u30d6\\u30ed\\u30b0\",\"description\":\"\\u4e16\\u754c\\u306eUX\\u3092\\u65e5\\u672c\\u3067\\u5b66\\u3076 | \\u30d6\\u30ed\\u30b0\",\"inLanguage\":\"ja\",\"publisher\":{\"@id\":\"https:\\\/\\\/uxdaystokyo.com\\\/articles\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer',\"GTM-52787SH\");<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>\u4e00\u4eba\u3067\u5b66\u3093\u3067\u3044\u305f\u3089\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u305f | UX TIMES<\/title>\n\n","aioseo_head_json":{"title":"\u4e00\u4eba\u3067\u5b66\u3093\u3067\u3044\u305f\u3089\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u305f | UX TIMES","description":"2021\u5e749\u670815\u65e5\u306b\u300c\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3 \u9867\u5ba2\u304c\u6b32\u3057\u304c\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u308b\u300d\u306eUX\u8aad\u66f8\u4f1a\u3092","canonical_url":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"google-site-verification":"IHqL_lkv6btq_CmZRkt-d6ZwoMJOD2yLbg1nhOS9C4Y","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/aioseo-article-633d306ce5065","name":"\u4e00\u4eba\u3067\u5b66\u3093\u3067\u3044\u305f\u3089\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u305f","headline":"\u4e00\u4eba\u3067\u5b66\u3093\u3067\u3044\u305f\u3089\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u305f","description":"2021\u5e749\u670815\u65e5\u306b\u300c\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3 \u9867\u5ba2\u304c\u6b32\u3057\u304c\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u308b\u300d\u306eUX\u8aad\u66f8\u4f1a\u3092","author":{"@type":"Person","name":"\u9ad8\u6a4b \u7950\u54c9","url":"https:\/\/uxdaystokyo.com\/articles\/author\/yuya-takahashi\/"},"publisher":{"@id":"https:\/\/uxdaystokyo.com\/articles\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpd-eye.png","width":219,"height":218},"datePublished":"2021-12-02T14:19:51+09:00","dateModified":"2023-03-02T20:51:40+09:00","inLanguage":"ja","articleSection":"\u30c4\u30fc\u30eb\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u65b9\u6cd5\u8ad6, \u30d3\u30b8\u30cd\u30b9\u30fb\u7d44\u7e54\u306bUX\u3092\u53d6\u308a\u5165\u308c\u308b, PdM\u30fbPO\u30fbPM, \u7d4c\u55b6\u8005, \u52c9\u5f37\u4f1a\u30fb\u8aad\u66f8\u4f1a"},{"@type":"BreadcrumbList","@id":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles#listItem","position":1,"name":"TOP","item":"https:\/\/uxdaystokyo.com\/articles","nextItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/category\/tools-frameworks-methodologies\/#listItem","name":"\u30c4\u30fc\u30eb\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u65b9\u6cd5\u8ad6"}},{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/category\/tools-frameworks-methodologies\/#listItem","position":2,"name":"\u30c4\u30fc\u30eb\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u65b9\u6cd5\u8ad6","item":"https:\/\/uxdaystokyo.com\/articles\/category\/tools-frameworks-methodologies\/","nextItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/#listItem","name":"\u4e00\u4eba\u3067\u5b66\u3093\u3067\u3044\u305f\u3089\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u305f"},"previousItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles#listItem","name":"TOP"}},{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/#listItem","position":3,"name":"\u4e00\u4eba\u3067\u5b66\u3093\u3067\u3044\u305f\u3089\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u305f","previousItem":{"@type":"ListItem","@id":"https:\/\/uxdaystokyo.com\/articles\/category\/tools-frameworks-methodologies\/#listItem","name":"\u30c4\u30fc\u30eb\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u65b9\u6cd5\u8ad6"}}]},{"@type":"Organization","@id":"https:\/\/uxdaystokyo.com\/articles\/#organization","name":"UX DAYS TOKYO","description":"\u4e16\u754c\u306eUX\u3092\u65e5\u672c\u3067\u5b66\u3076 | \u30d6\u30ed\u30b0","url":"https:\/\/uxdaystokyo.com\/articles\/","telephone":"+818023325465","foundingDate":"2015-03-15","numberOfEmployees":{"@type":"QuantitativeValue","value":1},"logo":{"@type":"ImageObject","url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2020\/03\/logo-uxdt-595-235.png","@id":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/#organizationLogo","width":595,"height":235,"caption":"UX DAYS TOKYO\u306e\u30ed\u30b4"},"image":{"@id":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/uxdaystokyo.com\/articles\/author\/yuya-takahashi\/#author","url":"https:\/\/uxdaystokyo.com\/articles\/author\/yuya-takahashi\/","name":"\u9ad8\u6a4b \u7950\u54c9","image":{"@type":"ImageObject","@id":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/88a27ee921ea4e3aa2403d31e2a71b9ccd61ba154ad52f11a94f700df314d116?s=96&d=mm&r=g","width":96,"height":96,"caption":"\u9ad8\u6a4b \u7950\u54c9"}},{"@type":"WebPage","@id":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/#webpage","url":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/","name":"\u4e00\u4eba\u3067\u5b66\u3093\u3067\u3044\u305f\u3089\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u305f | UX TIMES","description":"2021\u5e749\u670815\u65e5\u306b\u300c\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3 \u9867\u5ba2\u304c\u6b32\u3057\u304c\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u308b\u300d\u306eUX\u8aad\u66f8\u4f1a\u3092","inLanguage":"ja","isPartOf":{"@id":"https:\/\/uxdaystokyo.com\/articles\/#website"},"breadcrumb":{"@id":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/#breadcrumblist"},"author":{"@id":"https:\/\/uxdaystokyo.com\/articles\/author\/yuya-takahashi\/#author"},"creator":{"@id":"https:\/\/uxdaystokyo.com\/articles\/author\/yuya-takahashi\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpd-eye.png","@id":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/#mainImage","width":219,"height":218},"primaryImageOfPage":{"@id":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/#mainImage"},"datePublished":"2021-12-02T14:19:51+09:00","dateModified":"2023-03-02T20:51:40+09:00"},{"@type":"WebSite","@id":"https:\/\/uxdaystokyo.com\/articles\/#website","url":"https:\/\/uxdaystokyo.com\/articles\/","name":"UX TIMES","alternateName":"UX DAYS TOKYO\u30d6\u30ed\u30b0","description":"\u4e16\u754c\u306eUX\u3092\u65e5\u672c\u3067\u5b66\u3076 | \u30d6\u30ed\u30b0","inLanguage":"ja","publisher":{"@id":"https:\/\/uxdaystokyo.com\/articles\/#organization"}}]},"og:locale":"ja_JP","og:site_name":"UX TIMES","og:type":"article","og:title":"\u4e00\u4eba\u3067\u5b66\u3093\u3067\u3044\u305f\u3089\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u305f | UX TIMES","og:description":"2021\u5e749\u670815\u65e5\u306b\u300c\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3 \u9867\u5ba2\u304c\u6b32\u3057\u304c\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u308b\u300d\u306eUX\u8aad\u66f8\u4f1a\u3092","og:url":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/","fb:app_id":"901045773353229","fb:admins":"fb:\/\/profile\/729821903","og:image":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/Facebook-post-1.png","og:image:secure_url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/Facebook-post-1.png","og:image:width":1200,"og:image:height":630,"article:published_time":"2021-12-02T05:19:51+00:00","article:modified_time":"2023-03-02T11:51:40+00:00","article:publisher":"https:\/\/www.facebook.com\/uxdaystokyo\/","twitter:card":"summary_large_image","twitter:site":"@uxdaystokyo","twitter:title":"\u4e00\u4eba\u3067\u5b66\u3093\u3067\u3044\u305f\u3089\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u305f | UX TIMES","twitter:description":"2021\u5e749\u670815\u65e5\u306b\u300c\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3 \u9867\u5ba2\u304c\u6b32\u3057\u304c\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u308b\u300d\u306eUX\u8aad\u66f8\u4f1a\u3092","twitter:image":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/Twitter-post-1.png"},"aioseo_meta_data":{"post_id":"26268","title":null,"description":null,"keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"#post_title #separator_sa #site_title","og_description":"#post_content","og_object_type":"default","og_image_type":"custom_image","og_image_url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/Facebook-post-1.png","og_image_width":"1200","og_image_height":"630","og_image_custom_url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/Facebook-post-1.png","og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"summary_large_image","twitter_image_type":"custom_image","twitter_image_url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/Twitter-post-1.png","twitter_image_custom_url":"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/Twitter-post-1.png","twitter_image_custom_fields":null,"twitter_title":"#post_title #separator_sa #site_title","twitter_description":"#post_content","schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":{"id":"aioseo-article-633d306ce5065","slug":"article","graphName":"Article","label":"Article","properties":{"type":"BlogPosting","name":"#post_title","headline":"#post_title","description":"#post_excerpt","image":"","keywords":"","author":{"name":"#author_name","url":"#author_url"},"dates":{"include":true,"datePublished":"","dateModified":""}}},"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-05-15 19:59:01","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-12-01 15:31:43","updated":"2026-05-15 19:59:01"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/uxdaystokyo.com\/articles\" title=\"TOP\">TOP<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/uxdaystokyo.com\/articles\/category\/tools-frameworks-methodologies\/\" title=\"\u30c4\u30fc\u30eb\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u65b9\u6cd5\u8ad6\">\u30c4\u30fc\u30eb\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u65b9\u6cd5\u8ad6<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u203a<\/span><span class=\"aioseo-breadcrumb\">\n\t\u4e00\u4eba\u3067\u5b66\u3093\u3067\u3044\u305f\u3089\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u305f\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"TOP","link":"https:\/\/uxdaystokyo.com\/articles"},{"label":"\u30c4\u30fc\u30eb\u30fb\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u30fb\u65b9\u6cd5\u8ad6","link":"https:\/\/uxdaystokyo.com\/articles\/category\/tools-frameworks-methodologies\/"},{"label":"\u4e00\u4eba\u3067\u5b66\u3093\u3067\u3044\u305f\u3089\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u305f","link":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/"}],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts\/26268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/comments?post=26268"}],"version-history":[{"count":34,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts\/26268\/revisions"}],"predecessor-version":[{"id":26621,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts\/26268\/revisions\/26621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/26301"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=26268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/categories?post=26268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/tags?post=26268"},{"taxonomy":"viewpoint","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/viewpoint?post=26268"},{"taxonomy":"user_type","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/user_type?post=26268"},{"taxonomy":"contents_type","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/contents_type?post=26268"},{"taxonomy":"uxdaystokyo","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/uxdaystokyo?post=26268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}