{"id":26268,"date":"2021-12-02T14:19:51","date_gmt":"2021-12-02T05:19:51","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?p=26268"},"modified":"2023-03-02T20:51:40","modified_gmt":"2023-03-02T11:51:40","slug":"value-proposition-design","status":"publish","type":"post","link":"https:\/\/uxdaystokyo.com\/articles\/value-proposition-design\/","title":{"rendered":"\u4e00\u4eba\u3067\u5b66\u3093\u3067\u3044\u305f\u3089\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30c7\u30b6\u30a4\u30f3\u3092\u9593\u9055\u3063\u3066\u4f7f\u3063\u3066\u3044\u305f"},"content":{"rendered":"\n<p>2021\u5e749\u670815\u65e5\u306b\u300c<a href=\"https:\/\/www.amazon.co.jp\/dp\/4798140562\/ref=cm_sw_em_r_mt_dp_XNMJJBEJQRG18XERPJAP\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3 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size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpd-header-img.png\" alt=\"\" class=\"wp-image-26269\" width=\"842\" height=\"344\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpd-header-img.png 660w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpd-header-img-300x123.png 300w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><figcaption><meta charset=\"utf-8\"><a href=\"https:\/\/uxdt.connpass.com\/event\/221927\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3 \u306e\u8aad\u66f8\u4f1a<\/a><\/figcaption><\/figure>\n\n\n\n<h2 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title=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/whats_value-proposition-canvas\/\">\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9<\/a>\uff08\u4ee5\u4e0b\u3001VPC\uff09\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\n\n\n<h2 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class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpc-miss-1024x503.png\" alt=\"\" class=\"wp-image-26270\" width=\"636\" height=\"312\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpc-miss-1024x503.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpc-miss-300x147.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpc-miss-768x377.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/vpc-miss.png 1101w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" 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class=\"wp-block-heading\">\u30a2\u30c9\u30ea\u30d6\u306e\u6587\u7ae0\uff08\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\uff09<\/h4>\n\n\n\n<p class=\"is-style-default has-background\" style=\"background-color:#e3e9ee;font-size:22px\">\u308f\u305f\u3057\u305f\u3061\u306e\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30b5\u30fc\u30d3\u30b9<\/span><\/strong>\u300d\u306f\u3001\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u30b2\u30a4\u30f3<\/span><\/strong>\u300d\u3092\u5f97\u308b\uff08\u3082\u3057\u304f\u306f\u3001\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u30da\u30a4\u30f3<\/span><\/strong>\u300d\u3092\u53d6\u308a\u9664\u304f\uff09\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u30b8\u30e7\u30d6<\/span><\/strong>\u300d\u3092\u3057\u305f\u3044\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8<\/span><\/strong>\u300d\u3092\u52a9\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><meta charset=\"utf-8\">\u66f8\u7c4d\u300c\u30d0\u30ea\u30e5\u30fc\u30fb\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u30fb\u30c7\u30b6\u30a4\u30f3\u300d\u306e\u8ca9\u58f2\u3092\u30a2\u30c9\u30ea\u30d6\u306b\u5165\u308c\u305f\u4f8b<\/h4>\n\n\n\n<p class=\"is-style-default has-background\" style=\"background-color:#e3e9ee;font-size:22px\">\u308f\u305f\u3057\u305f\u3061\u306e\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u672c<\/span><\/strong>\u300d\u306f\u3001\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u8ab0\u3082\u6b32\u3057\u304c\u3089\u306a\u3044\u3082\u306e\u3092\u907f\u3051<\/span><\/strong>\u300d\u3001\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u9032\u6357\u3092\u6e2c\u308b\u660e\u78ba\u306a\u6307\u6a19\u3092\u4f5c\u308b\u3053\u3068<\/span><\/strong>\u300d\u306b\u3088\u3063\u3066\u3001\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u4e8b\u696d\u3092\u6539\u5584\u3057\u305f\u308a\u3001\u4e8b\u696d\u3092\u7acb\u3061\u4e0a\u3052<\/span><\/strong>\u300d\u305f\u3044\u300c<strong><span class=\"sme-bg-color has-luminous-vivid-amber-background-color\">\u30d3\u30b8\u30cd\u30b9\u30de\u30f3<\/span><\/strong>\u300d\u3092\u52a9\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f01\u696d\u90fd\u5408\u3067\u4fa1\u5024\u63d0\u6848\u304c\u5d29\u308c\u306a\u3044\u3088\u3046\u306b\u3059\u308b<\/h3>\n\n\n\n<p>\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u306e\u4e0d\u8db3\u3084\u7d0d\u671f\u306a\u3069\u3001\u4f01\u696d\u5074\u306e\u90fd\u5408\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u306b\u5909\u66f4\u304c\u751f\u3058\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u304c\u5909\u308f\u308c\u3070\u3001\u4fa1\u5024\u63d0\u6848\u304c\u5371\u3076\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4fa1\u5024\u63d0\u6848\u3092\u5b9f\u73fe\u3057\u305f\u6642\u306e\u53ce\u652f\u3092\u8003\u3048\u308b<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/business-model-canvas\/\" title=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/business-model-canvas\/\">\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9<\/a>\uff08\u4ee5\u4e0b\u3001BC\uff09\u3068VPC\u3092\u884c\u304d\u6765\u3057\u3001\u4fa1\u5024\u63d0\u6848\u3092\u4fdd\u3061\u306a\u304c\u3089\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002BC\u3068VPC\u306f\u3001\u5165\u308c\u5b50\u306e\u95a2\u4fc2\u306b\u306a\u3063\u3066\u3044\u3066\u3001BC\u306e\u4e2d\u306e\u300c\u9867\u5ba2\u300d\u3068\u300c\u4fa1\u5024\u63d0\u6848\u300d\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u3082\u306e\u304cVPC\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/BC-img.png\" alt=\"\" class=\"wp-image-26290\" width=\"424\" height=\"317\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/BC-img.png 384w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/BC-img-300x224.png 300w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><figcaption>\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30ad\u30e3\u30f3\u30d0\u30b9\u3068VPC\uff08\u7dd1\u90e8\u5206\uff09\u306e\u5165\u308c\u5b50\u306e\u95a2\u4fc2\u56f3<\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">\u592a\u967d\u5149\u767a\u96fb\u6a5f\u306e\u30ea\u30fc\u30b9\u63d0\u4f9b\u306e\u4f8b<\/h4>\n\n\n\n<p>\u66f8\u7c4d\u3067\u306f\u3001BC\u3068VPC\u3092\u884c\u304d\u6765\u3057\u3066\u4fa1\u5024\u63d0\u6848\uff08VP\uff09\u3092\u5b9f\u73fe\u3055\u305b\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u30a2\u30d5\u30ea\u30ab\u306e\u8fb2\u6751\u90e8\u306e\u4eba\u3005\u306b\u592a\u967d\u5149\u767a\u96fb\u6a5f\u3092\u4f8b\u306b\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30d5\u30ea\u30ab\u306e\u8fb2\u6751\u90e8\u306e\u4eba\u306b\u306f\u3001\u706b\u4e8b\u3084\u4e8b\u6545\u304c\u5c11\u306a\u3044\u592a\u967d\u5149\u767a\u96fb\u6a5f\u306e\u30cb\u30fc\u30ba\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u53ce\u5165\u306b\u898b\u5408\u308f\u306a\u3044\u4fa1\u683c\u306a\u306e\u3067\u3001\u9ad8\u304f\u3066\u8cb7\u3048\u306a\u3044\u30da\u30a4\u30f3\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001VPC\u3092\u4f7f\u3063\u3066\u4fa1\u5024\u63d0\u6848\uff08VP\uff09\u3068\u3057\u3066\u767a\u96fb\u6a5f\u306e\u30ea\u30fc\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-vpc1.png\" alt=\"\" class=\"wp-image-26291\" width=\"467\" height=\"235\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-vpc1.png 437w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-vpc1-300x151.png 300w\" sizes=\"auto, (max-width: 467px) 100vw, 467px\" \/><figcaption>VPC\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u30da\u30a4\u30f3\u304b\u3089\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u751f\u307e\u308c\u308b<\/figcaption><\/figure><\/div>\n\n\n\n<p>VPC\u3092BC\u306b\u5165\u308c\u8fbc\u3080\u3068\u3001\u767a\u96fb\u6a5f\u306e\u30ea\u30fc\u30b9\u306f\u3001\u6bce\u6708\u306e\u5229\u7528\u6599\u304c\u53ce\u76ca\u3068\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5229\u7528\u6599\u3092\u8acb\u6c42\u3059\u308b\u9280\u884c\u53e3\u5ea7\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-bc-vpc1.png\" alt=\"\" class=\"wp-image-26292\" width=\"516\" height=\"384\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-bc-vpc1.png 386w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-bc-vpc1-300x223.png 300w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><figcaption>BC\u304b\u3089\u9280\u884c\u53e3\u5ea7\u304c\u5fc5\u8981\u306a\u306e\u304c\u308f\u304b\u3063\u305f<\/figcaption><\/figure><\/div>\n\n\n\n<p>VPC\u306b\u623b\u308a\u3001\u8fb2\u6751\u90e8\u306e\u4eba\u3005\u3092\u8abf\u67fb\u3057\u305f\u7d50\u679c\u3001\u5927\u591a\u6570\u306f\u9280\u884c\u53e3\u5ea7\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-vpc2.png\" alt=\"\" class=\"wp-image-26293\" width=\"506\" height=\"255\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-vpc2.png 437w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/ex-vpc2-300x151.png 300w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/><figcaption>VPC\u304b\u3089\u3001\u9280\u884c\u53e3\u5ea7\u304c\u306a\u3044\u3068\u3044\u3046\u30da\u30a4\u30f3\u304c\u308f\u304b\u3063\u305f<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u305d\u306e\u554f\u984c\u306b\u5bfe\u3057\u3066\u3001\u96fb\u6c17\u8cfc\u5165\u7528\u306e\u30d7\u30ea\u30da\u30a4\u30c9\u30ab\u30fc\u30c9\uff08\u66f8\u7c4d\u3067\u306f\u30b9\u30af\u30e9\u30c3\u30c1\u30ab\u30fc\u30c9\uff09\u3092\u8ca9\u58f2\u3059\u308b\u3068\u3044\u3046\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/image17-1.png\" alt=\"\" class=\"wp-image-26304\" width=\"522\" height=\"263\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/image17-1.png 437w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/image17-1-300x151.png 300w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/><figcaption>\u9280\u884c\u53e3\u5ea7\u304c\u306a\u3044\u30da\u30a4\u30f3\u306b\u3001\u30d7\u30ea\u30da\u30a4\u30c9\u30ab\u30fc\u30c9\u6c7a\u6e08\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u751f\u307e\u308c\u308b<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u518d\u5ea6BC\u306b\u623b\u3063\u3066\u3001\u30d7\u30ea\u30da\u30a4\u30c9\u30ab\u30fc\u30c9\u3067\u306e\u53ce\u76ca\u306b\u5909\u66f4\u3057\u3066\u3001\u4ed6\u306b\u554f\u984c\u304c\u3067\u306a\u3044\u304b\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/BC\u2190VPC2-2.png\" alt=\"\" class=\"wp-image-26312\" width=\"483\" height=\"359\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/BC\u2190VPC2-2.png 386w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/BC\u2190VPC2-2-300x223.png 300w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><figcaption>\u30d7\u30ea\u30da\u30a4\u30c9\u30ab\u30fc\u30c9\u3092\u8ffd\u52a0\u3057\u3066\u3001\u554f\u984c\u304c\u51fa\u306a\u3044\u304b\u78ba\u8a8d\u3059\u308b<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u30d5\u30a1\u30fc\u30b9\u30c8\u30a2\u30a4\u30c7\u30a2\u3067\u3082\u3001BC\u3084VPC\u3092\u7e70\u308a\u8fd4\u3057\u898b\u76f4\u3059\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u306e\u306b\u7121\u7406\u306e\u306a\u3044\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u9032\u6b69\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"440\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/dokushokai-photo-1024x440.png\" alt=\"\" class=\"wp-image-26297\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/dokushokai-photo-1024x440.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/dokushokai-photo-300x129.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/dokushokai-photo-768x330.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/dokushokai-photo-1536x660.png 1536w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2021\/12\/dokushokai-photo.png 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u95a2\u9023\u8a18\u4e8b<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-ux-times 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