{"id":27580,"date":"2023-02-10T17:00:00","date_gmt":"2023-02-10T08:00:00","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?p=27580"},"modified":"2023-03-02T20:21:34","modified_gmt":"2023-03-02T11:21:34","slug":"what-is-customer-journey-management","status":"publish","type":"post","link":"https:\/\/uxdaystokyo.com\/articles\/what-is-customer-journey-management\/","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3063\u3066\u4f55\uff1f \u30b9\u30bf\u30fc\u30c8\u65b9\u6cd5\u307e\u3067\u89e3\u8aac\uff01"},"content":{"rendered":"<div class=\"lazyblock-bg-gray-19oWLg wp-block-lazyblock-bg-gray\"><div class=\"bg-gray-box\"><p>\u3053\u306e\u8a18\u4e8b\u306f<a href=\"https:\/\/www.smaply.com\/blog\/customer-journey-management\" title=\"\">What is Customer Journey Management and how to get started?<\/a>\u3092\u7ffb\u8a33\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u8457\u8005\u306e\u8a31\u8afe\u306e\u3082\u3068\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u3002<br>\u7ffb\u8a33\u5143\u8a18\u4e8b\uff1a<meta charset=\"utf-8\"><a href=\"https:\/\/www.smaply.com\/blog\/customer-journey-management\" title=\"\">What is Customer Journey Management and how to get started?<\/a><\/p><\/div><\/div>\n\n\n<p class=\"has-black-color has-text-color\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\uff08CJM\uff09\u306f\u3001\u58c1\u306b\u30ab\u30e9\u30d5\u30eb\u306a\u4ed8\u7b8b\u3092\u8cbc\u308b\u3060\u3051\u306e\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\uff08\u7b11\uff09\u3002<br>\u5b9f\u969b\u306e\u3068\u3053\u308d\u3001\u6b63\u3057\u304fCJM\u3092\u4f7f\u3046\u3068\u305d\u306e\u5a01\u529b\u306f\u83ab\u5927\u3067\u3001\u30c7\u30b6\u30a4\u30f3\u30c1\u30fc\u30e0\u3084\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u30c1\u30fc\u30e0\u4ee5\u5916\u306b\u3082\u3001CJM\u3092\u7528\u3044\u308b\u7d44\u7e54\u304c\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff08\u7d44\u7e54\u3084\u30b7\u30b9\u30c6\u30e0\u958b\u767a\u3067CJM\u3092\u4e0a\u624b\u306b\u4f7f\u3044\u3053\u306a\u3059\u305f\u3081\u306e\uff09\u306e\u57fa\u672c\u306b\u3064\u3044\u3066\u5b66\u3079\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3068\u306f\u4f55\u304b\uff1f\u3000\u306a\u305c\u3001\u91cd\u8981\u306a\u306e\u304b\uff1f\u3000\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u4ed5\u4e8b\u3068\u30b9\u30ad\u30eb\u3068\u306f\uff1f\u3000\u305d\u3057\u3066\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306b\u4e0d\u53ef\u6b20\u306a\u30c4\u30fc\u30eb\u3082\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3063\u3066\u4f55\uff1f<\/h2>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u76ee\u7684\u306f\u3001\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u53d6\u308a\u9664\u304d\u3001\u30b5\u30fc\u30d3\u30b9\u56de\u5fa9\u306e\u53ef\u80fd\u6027\u3092\u7406\u89e3\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u5168\u4f53\u306b\u6e21\u3063\u3066\u6e80\u8db3\u306e\u3044\u304f\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u3064\u3065\u3051\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306f\u3001\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3067\u4f7f\u7528\u3055\u308c\u308b\u30de\u30c3\u30d7\uff08\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u30de\u30c3\u30d7\uff09\u304b\u3089\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u6570\u30f6\u6708\u9593\u4f7f\u7528\u3055\u308c\u308b\u30de\u30c3\u30d7\uff08\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30c3\u30d7\uff09\u3001\u305d\u3057\u3066\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u305f\u3081\u306e\u6982\u8981\u3092\u793a\u3059\u7121\u671f\u9650\u3067\u4f7f\u7528\u3055\u308c\u308b\u30de\u30c3\u30d7\uff08\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30de\u30c3\u30d7\uff09\u3078\u3068\u767a\u5c55\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3092\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u30fb\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u547c\u3076\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u7528\u8a9e\u306f\u540c\u3058\u8003\u3048\u65b9\u3067\u3059\u304c\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u3088\u308a\u6226\u7565\u7684\u3067\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\uff08\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30aa\u30fc\u30b1\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\uff09\u306f\u3088\u308a\u5b9f\u8df5\u7684\u306a\u610f\u5473\u5408\u3044\u304c\u5f37\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eba\u306b\u3088\u3063\u3066\u306f\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u3001 Research Ops\u3001Design Ops\u3001DevOps\u3068\u7e4b\u3050\u3001\u30c8\u30ea\u30d7\u30eb\u30c8\u30e9\u30c3\u30af\u306e\u30a2\u30b8\u30e3\u30a4\u30eb\u7ba1\u7406\u306b\u5fc5\u8981\u306a\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u3068\u3057\u3066\u6349\u3048\u3001\u6d3b\u7528\u3057\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30c8\u30ea\u30d7\u30eb\u30c8\u30e9\u30c3\u30af\u30a2\u30b8\u30e3\u30a4\u30eb(TTA)\uff1a\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u958b\u767a\u30d5\u30a7\u30fc\u30ba\u3092\u3001\u57fa\u76e4\u30fb\u554f\u984c\u767a\u898b\u30fb\u7d0d\u54c1\u306e3\u3064\u306e\u30c8\u30e9\u30c3\u30af\u306b\u5206\u3051\u308b\u65b9\u6cd5\u8ad6\u3002\u5909\u5316\u3068\u4e0d\u78ba\u5b9f\u6027\u304b\u3089\u306a\u308b\u30b7\u30ca\u30ea\u30aa\u306b\u8fc5\u901f\u306b\u9069\u5fdc\u3057\u306a\u304c\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u3082\u306e\u3092\u958b\u767a\u3059\u308b\u306e\u306b\u5411\u3044\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u91cd\u8981\u306a\u306e\u304b\uff1f<a href=\"\"><\/a><\/h2>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u3042\u3089\u3086\u308b\u7d44\u7e54\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6210\u529f\u306b\u91cd\u8981\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u7d44\u7e54\u304c\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u9867\u5ba2\u3068\u306a\u308a\u3001\u307e\u305f\u3001\u9867\u5ba2\u304c\u9867\u5ba2\u3067\u3042\u308a\u7d9a\u3051\u308b\u304b\u3089\u3067\u3059\u3002\u3086\u3048\u306b\u3001\u7d44\u7e54\u306f\u3001\u610f\u56f3\u3057\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4e2d\u5fc3\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u958b\u767a\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u69cb\u7bc9\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u6e80\u8db3\u306f\u30011\u5ea6\u3060\u3051\u306e\u611f\u52d5\u3067\u5f97\u3089\u308c\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3080\u3057\u308d\u3001\u9996\u5c3e\u4e00\u8cab\u3057\u305f\u3001\u9577\u671f\u7684\u304b\u3064\u7e26\u5272\u308a\u7d44\u7e54\u3092\u6a2a\u65ad\u3059\u308b\u3088\u3046\u306a\u65b9\u6cd5\u3067\u69cb\u7bc9\u3055\u308c\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u5b9f\u73fe\u3055\u305b\u308b\u306b\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u3001\u9867\u5ba2\u304c\u4f53\u9a13\u3059\u308b\u3059\u3079\u3066\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u5834\u9762\u306b\u76ee\u3092\u5411\u3051\u308b\u3053\u3068\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u9867\u5ba2\u6e80\u8db3\u306b\u7e4b\u3052\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/PlCcDNRiUtyXZuzYX265B-8uH0Y3Kxb04AE3WWo7-4yKZ2FNzv7NXrzpFwDw09vtMy43RIWU8dwx9Ox5XzWoKZLMN-XjaO1Z8geEhLV3RzLWuH3HWWCF43nPhiNci5849WtPBo__NYh0RAxA767ZWoY\" alt=\"A high-level journey map zooming in into three steps, from which on journey map has another zoom level.\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/h2>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u3001\u73fe\u72b6\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u8abf\u6574\u306e\u307f\u306a\u3089\u305a\u3001<strong>\u5c06\u6765\u306e\u72b6\u614b\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u3078\u767a\u5c55\u3055\u305b\u308b\u5f79\u5272<\/strong>\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u8a08\u753b\u3092\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u30a8\u30d0\u30f3\u30b8\u30a7\u30ea\u30b9\u30c8\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u4e2d\u3067\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u72b6\u6cc1\u3001\u30d3\u30b8\u30e7\u30f3\u3001\u9867\u5ba2\u30b4\u30fc\u30eb\u3068\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u3092\u3069\u3046\u5408\u81f4\u3055\u305b\u308b\u306e\u304b\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u4ed5\u4e8b\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5f62\u614b\u3084\u80a9\u66f8\u304d\u3001\u30b9\u30ad\u30eb\u30bb\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30bf\u30fc\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u30aa\u30fc\u30ca\u30fc\u306a\u3069\u3068\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b\u306e\u3092\u76ee\u306b\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u62c5\u5f53\u3059\u308b\u30bf\u30b9\u30af\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul 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class=\"wp-block-heading\">\u2461\u968e\u5c64\u7684\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u6574\u7406\u3059\u308b<\/h3>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306e\u69cb\u9020\u5316\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u309210\uff5e20\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u8a18\u8ff0\u3057\u305f\u4fef\u77b0\u7684\u306a\u30de\u30c3\u30d7\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306a\u3069\uff09\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001\u4fef\u77b0\u7684\u306a\u30de\u30c3\u30d7\u3092\u628a\u63e1\u3067\u304d\u308b\u30de\u30c3\u30d7\u3068\u878d\u5408\u3055\u305b\u307e\u3059\u3002\u7279\u5b9a\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u3088\u308a\u8a73\u7d30\u306b\u8a18\u8ff0\u3059\u308b\u30b5\u30d6\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u30ea\u30f3\u30af\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2462\u7d44\u7e54\u306b\u304a\u3051\u308b\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u305f\u3081\u306e\u30bf\u30af\u30bd\u30ce\u30df\u30fc\u3092\u5b9a\u7fa9\u3059\u308b<\/h3>\n\n\n\n<p>\u4fef\u77b0\u7684\u30de\u30c3\u30d7\u304b\u3089\u30b5\u30d6\u30ec\u30d9\u30eb\u30de\u30c3\u30d7\u3092\u3069\u306e\u6bb5\u968e\u307e\u3067\u7dad\u6301\u3057\u3001\u3069\u306e\u7a0b\u5ea6\u306e\u8a73\u7d30\u3055\u3067\u4f5c\u6210\u3059\u308b\u306e\u304b\u3001\u8a73\u7d30\u5ea6\u306e\u6bb5\u968e\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u306e\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u30fb\u5f93\u696d\u54e1\u306e\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u30fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30fbKPI\u30fb\u6d1e\u5bdf\u30fb\u8abf\u67fb\u30c7\u30fc\u30bf\u30fb\u6a5f\u4f1a\u30fb\u4ee3\u66ff\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30b7\u30ca\u30ea\u30aa\u30fbCX\u30d3\u30b8\u30e7\u30f3\u30fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30de\u30c3\u30d7\u3078\u306e\u30ea\u30f3\u30af\u306a\u3069\u3001\u30de\u30c3\u30d7\u306b\u8868\u73fe\u3057\u305f\u3044\u30c7\u30fc\u30bf\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<br>\u5168\u3066\u3092\u3069\u306e\u3088\u3046\u306b\u547c\u3076\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<br>\u6559\u79d1\u66f8\u3084\u4ee3\u7406\u5e97\u304b\u3089\u63d0\u6848\u3055\u308c\u305f\u65b9\u6cd5\u3067\u306a\u304f\u3001\u81ea\u5206\u305f\u3061\u306e\u7d44\u7e54\u3067\u65e2\u306b\u6301\u3063\u3066\u3044\u308b\u3082\u306e\u3092\u30d9\u30fc\u30b9\u306b\u4f5c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2463\u7ba1\u7406\u8077\u306e\u5f79\u5272\u3068\u8cac\u4efb\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n\n\n\n<p>\u3053\u306e\u6bb5\u968e\u304b\u3089\u5b9f\u969b\u306e\u4f5c\u696d\u306b\u79fb\u308a\u307e\u3059\u3002<br>\u500b\u3005\u306e\uff08\u8a73\u7d30\u306a\uff09\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u3001\u62c5\u5f53\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u5272\u308a\u5f53\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u9054\u306f\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u4e00\u90e8\u3084\u95a2\u9023\u3059\u308b\u4ee3\u66ff\u30b7\u30ca\u30ea\u30aa\u3092\u7e70\u308a\u8fd4\u3057\u6539\u5584\u3057\u3001\u6f5c\u5728\u7684\u306a\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u8abf\u6574\u3059\u308b\u305f\u3081\u306e\u4e88\u7b97\u3068\u30c1\u30fc\u30e0\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c1\u30fc\u30e0\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30c7\u30fc\u30bf\u304c\u6b63\u78ba\u3067\u6700\u65b0\u306b\u66f4\u65b0\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u6ce8\u610f\u3057\u3001\u5404\u30ec\u30d9\u30eb\uff08\u4fef\u77b0\u3057\u3066\u3044\u308b\u30de\u30c3\u30d7\u3084\u8a73\u7d30\u306e\u30de\u30c3\u30d7\uff09\u3092\u4ea4\u3048\u3066\u30ef\u30fc\u30af\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u3001\u81ea\u5206\u305f\u3061\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5225\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u5f15\u304d\u5408\u308f\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/d0DItjLo9YmheK2nYxBl-NJrjedN7ct5YBmcxwJ1Dyg04MpbjqeNiDTMyri6IqNUNw6t7t4wiNZRzFq0Gk3yN9qGhTAMoE_2JKMSbvcOauqUlESXPHHPgeo0UFoOxMekJk_TwyeKHy0n2sdnQosFtvk\" alt=\"Visualization of a journey map hierarchy with dedicated journey map managers.\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u2464\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u308b<\/h3>\n\n\n\n<p>\u3084\u308b\u3079\u304d\u3053\u3068\u306f\u78ba\u5b9f\u306b\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30b5\u30fc\u30c1\u30fb\u30ae\u30e3\u30c3\u30d7\uff08\u60c5\u5831\u304c\u6b20\u3051\u3066\u3044\u308b\u30fb\u4e0d\u5341\u5206\u306a\u305f\u3081\u3001\u30ea\u30b5\u30fc\u30c1\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u306b\u5bfe\u3059\u308b\u7d50\u8ad6\u306b\u5230\u9054\u3067\u304d\u3066\u3044\u306a\u3044\u8ab2\u984c\uff09\u304b\u3089\u59cb\u307e\u308a\u3001\u7279\u5b9a\u306e\u30da\u30a4\u30f3\u30dd\u30a4\u30f3\u30c8\u3084\u3001\u6df1\u523b\u5ea6\u306e\u9ad8\u3044\u30fb\u4f4e\u3044\u306b\u95a2\u308f\u3089\u305a\u6b20\u70b9\u3001\u6a5f\u4f1a\u306b\u3064\u3044\u3066\u3082\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u4e0a\u3067\u3001\u4eca\u5f8c\u51fa\u3066\u304f\u308b\u3067\u3042\u308d\u3046\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u8a55\u4fa1\u3057\u3001\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308b\u4f53\u9a13\u306e\u6539\u5584\u3067\u306f\u3001\u3069\u308c\u3060\u3051\u306e\u52b4\u529b\u304c\u5fc5\u8981\u304b\uff1f\u5168\u4f53\u306e\u6e80\u8db3\u5ea6\u306b\u3069\u306e\u7a0b\u5ea6\u306e\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304b\uff1f 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class=\"wp-block-list\"><li>\u8cbb\u7528\u5bfe\u52b9\u679c<\/li><li>\u89e3\u6c7a\u6e08\u307f\u30c1\u30b1\u30c3\u30c8\u6570<\/li><li>\u8ca9\u58f2\u6570\u30fb\u767b\u9332\u6570\u30fb\u4e88\u7d04\u6570<\/li><li>\u7d99\u7d9a\u30fb\u58f2\u4e0a<\/li><\/ul>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u672c\u5f53\u306b\u30d3\u30b8\u30cd\u30b9\u306e\u30cb\u30fc\u30ba\u3068\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u4e00\u81f4\u3055\u305b\u305f\u3044\u306e\u306a\u3089\u3001\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9\u306e\u5206\u6790\u3092\u52a0\u3048\u308b\u3079\u304d\u3067\u3059\u3002\u9867\u5ba2\u306f\u3042\u306a\u305f\u306eROI\u306a\u3069\u6c17\u306b\u3057\u3066\u304a\u3089\u305a\u3001\u4ed6\u306b\u512a\u5148\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9867\u5ba2\u6e80\u8db3\u30b9\u30b3\u30a2<\/li><li>\u5229\u7528\u307e\u3067\u306e\u6642\u9593<\/li><li>\u4fdd\u5b58\u6570<\/li><li>\u30d6\u30e9\u30f3\u30c9\u4fe1\u983c\u5ea6<\/li><li>\u4f7f\u3044\u3084\u3059\u3055\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/li><li>\u30a8\u30e9\u30fc\u7387<\/li><\/ul>\n\n\n\n<h2 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class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u6226\u7565\u8a08\u753b\u3084\u7d4c\u55b6\u7ba1\u7406\u3067\u3082\u5229\u7528\u306f\u3058\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u5f15\u304d\u7d99\u304c\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u696d\u52d9\u306f\u3001\u30c1\u30fc\u30e0\u306b\u3082\u305f\u3089\u3059\u30b9\u30ad\u30eb\u30bb\u30c3\u30c8\u3068\u540c\u69d8\u3001\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u30c4\u30fc\u30eb\u3084\u624b\u6cd5\u306f\u3001 Research Ops\u3001Design Ops\u3001DevOps\u306b\u6839\u3056\u3057\u3066\u304a\u308a\u3001\u30d0\u30c3\u30af\u30ed\u30b0\u3092\u6d41\u3057\u8fbc\u307f\u3001\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u306e\u305f\u3081\u306b\u30c7\u30fc\u30bf\u306b\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u4e0e\u3048\u3001CX\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u30aa\u30da\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n<div class=\"lazyblock-bg-gray-1eWR5w wp-block-lazyblock-bg-gray\"><div class=\"bg-gray-box\"><p>\u3053\u306e\u8a18\u4e8b\u306f<a href=\"https:\/\/www.smaply.com\/blog\/customer-journey-management\" title=\"\">What is Customer Journey Management and how to get started?<\/a>\u3092\u7ffb\u8a33\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u8457\u8005\u306e\u8a31\u8afe\u306e\u3082\u3068\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u3002<br>\u7ffb\u8a33\u5143\u8a18\u4e8b\uff1a<meta charset=\"utf-8\"><a href=\"https:\/\/www.smaply.com\/blog\/customer-journey-management\" title=\"\">What is Customer Journey Management and how to get started?<\/a><\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\uff08CJM\uff09\u306f\u3001\u58c1\u306b\u30ab\u30e9\u30d5\u30eb\u306a\u4ed8\u7b8b\u3092\u8cbc\u308b\u3060\u3051\u306e\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\uff08\u7b11\uff09\u3002\u5b9f\u969b\u306e\u3068\u3053\u308d\u3001\u6b63\u3057\u304fCJM\u3092\u4f7f\u3046\u3068\u305d\u306e\u5a01\u529b\u306f\u83ab\u5927\u3067\u3001\u30c7\u30b6\u30a4\u30f3\u30c1\u30fc\u30e0\u3084\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u30c1\u30fc\u30e0\u4ee5\u5916\u306b\u3082\u3001CJM\u3092\u7528\u3044\u308b\u7d44\u7e54\u304c\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002 \u3053\u306e\u8a18\u4e8b [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[512],"tags":[175,167,511,310],"viewpoint":[471],"user_type":[473,474],"contents_type":[],"uxdaystokyo":[],"class_list":{"0":"post-27580","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-design-informationdesign","8":"tag-ux","10":"tag-popular-articles","11":"tag-310","12":"viewpoint-incorporating-ux","13":"user_type-pdm-po-pm","14":"user_type-consultant"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts\/27580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/comments?post=27580"}],"version-history":[{"count":18,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts\/27580\/revisions"}],"predecessor-version":[{"id":27677,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts\/27580\/revisions\/27677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/27756"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=27580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/categories?post=27580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/tags?post=27580"},{"taxonomy":"viewpoint","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/viewpoint?post=27580"},{"taxonomy":"user_type","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/user_type?post=27580"},{"taxonomy":"contents_type","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/contents_type?post=27580"},{"taxonomy":"uxdaystokyo","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/uxdaystokyo?post=27580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}