{"id":27683,"date":"2023-02-17T22:45:45","date_gmt":"2023-02-17T13:45:45","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?p=27683"},"modified":"2023-03-02T20:21:01","modified_gmt":"2023-03-02T11:21:01","slug":"why-study-cognitive-psychology","status":"publish","type":"post","link":"https:\/\/uxdaystokyo.com\/articles\/why-study-cognitive-psychology\/","title":{"rendered":"\u8a8d\u77e5\u5fc3\u7406\u5b66\u3092\u5b66\u3070\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u7406\u7531"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/hY-yUrltA9Qh7WLftN-iS8tIYXr_6DErdqQE6OYvnLui3gbE2I4uVSq2WSuqqxlYuDQq00dc5lwW6xendGW0CUjM24p9OCOkxqJsWmJBOAZ8o2YIJ1x5F_PgOuns-bHQucv7wmJC3gecB6s75KfAFsg\" alt=\"\"\/><figcaption>Photo by<a href=\"https:\/\/unsplash.com\/@cyrillhaenni?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"> Cyrill H\u00e4nni<\/a> on<a href=\"https:\/\/unsplash.com\/s\/photos\/Crevasse?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"> Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>\u201cWe can be blind to the obvious, and we are also blind to our blindness.\u201d \u2015 Daniel Kahneman, <\/em><a href=\"https:\/\/www.amazon.com\/Thinking-Fast-Slow-Daniel-Kahneman\/dp\/0374533555\"><em>Thinking Fast and Slow<\/em><\/a><\/p><p>\u79c1\u305f\u3061\u306f\u3001\u660e\u767d\u306a\uff08\u5f53\u305f\u308a\u524d\u306e\uff09\u3053\u3068\u306b\u76f2\u76ee\u304b\u3082\u3057\u308c\u306a\u3044\u3001\u76f2\u76ee\u3067\u3042\u308b\u3053\u3068\u306b\u3082\u76f2\u76ee\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u3000\u3000\u3000<meta charset=\"utf-8\"><em>\u2015 <\/em>\u30c0\u30cb\u30a8\u30eb \u30ab\u30fc\u30cd\u30de\u30f3<\/p><\/blockquote>\n\n\n\n<p>\u30ce\u30fc\u30d9\u30eb\u7d4c\u6e08\u5b66\u8cde\u3092\u53d7\u8cde\u3057\u305f\u3001\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u306e\u8457\u66f8\u300cThinking Fast and Slow\u300d\u306b\u3088\u308b\u3068\u3001\u4eba\u306f\u30011\u65e5\u306e90\uff05\u4ee5\u4e0a\u3092\u30b7\u30b9\u30c6\u30e01  ( <a href=\"https:\/\/2020.uxdaystokyo.com\/workshop\/#david\" title=\"\">\u30c7\u30d3\u30c3\u30c8\u30fb\u30c7\u30a3\u30e9\u30f3\u30fb\u30c8\u30fc\u30de\u30b9<\/a>\u6c0f\u306e\u8a00\u3046\u300c\u30e1\u30f3\u30bf\u30eb\u30b7\u30e7\u30fc\u30c8\u30ab\u30c3\u30c8\u300d)\u3067\u904e\u3054\u3059\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<br><br>\u30b7\u30b9\u30c6\u30e01\u3068\u306f\u3001\u4eba\u304c\u7406\u8ad6\u7684\u3067\u306f\u306a\u304f\u76f4\u611f\u3067\u7269\u4e8b\u3092\u5224\u65ad\u3057\u305f\u308a\u884c\u52d5\u3059\u308b\u601d\u8003\u56de\u8def\u3067\u3059\u3002\u4e00\u65b9\u3001\u7406\u8ad6\u7684\u306b\u8003\u3048\u308b\u601d\u8003\u56de\u8def\u306e\u30b7\u30b9\u30c6\u30e02\u3068\u3001\u5e38\u6642\u3001\u4ea4\u4e92\u306b\u5207\u308a\u66ff\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u3053\u3046\u3057\u3066\u30b7\u30b9\u30c6\u30e02\u3067\u3053\u306e\u8a18\u4e8b\u3092\u57f7\u7b46\u3057\u3066\u3044\u308b\u9593\u3082\u3001\u30b7\u30b9\u30c6\u30e01\u306e\u77ac\u9593\u304c\u3042\u308a\u3001\u6642\u306b\u3001\u52d5\u304f\u3082\u306e\u306a\u3069\u306b\u6ce8\u610f\u3092\u5f15\u304f\u30b5\u30ea\u30a8\u30f3\u30b9\u30d0\u30a4\u30a2\u30b9\u3067\u3001\u30ad\u30fc\u30dc\u30fc\u30c9\u6a2a\u306b\u3042\u308b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u901a\u77e5\u306b\u6c17\u3092\u53d6\u3089\u308c\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u79c1\u305f\u3061\u306f\u30b7\u30b9\u30c6\u30e01\u3067\u591a\u304f\u904e\u3054\u3057\u3066\u3044\u3066\u3001\u30b7\u30b9\u30c6\u30e01\u304c\u9665\u308c\u308b\u30d0\u30a4\u30a2\u30b9\u306b\u5f15\u3063\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d0\u30a4\u30a2\u30b9\u3092\u77e5\u3089\u306a\u3051\u308c\u3070\u3001\u6ed1\u7a3d\u306a\u3053\u3068\u306b\u30b7\u30b9\u30c6\u30e01\u306b\u3088\u3063\u3066\u69d8\u3005\u306a\u7f60\u3084\u843d\u3068\u3057\u7a74\u306b\u81ea\u3089\u98db\u3073\u8fbc\u3093\u3067\u3057\u307e\u3046\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6c7a\u5b9a\u6a29\u3092\u6301\u3064\u4eba\u304c\u5f15\u3063\u304b\u304b\u308b\u3068\u5371\u306a\u30442\u3064\u306e\u30d0\u30a4\u30a2\u30b9<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2460\u6226\u7565\u3068\u6226\u8853\u3092\u9593\u9055\u3048\u3066\u3057\u307e\u3046\u300c\u7f6e\u63db\u30d0\u30a4\u30a2\u30b9\u300d<\/h3>\n\n\n\n<p>\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306e\u73fe\u5834\u3067\u3001\u69d8\u3005\u306a\u4f01\u696d\u306e\u4ee3\u8868\u3001\u3082\u3057\u304f\u306f\u6c7a\u5b9a\u6a29\u3092\u6301\u3064\u65b9\u3068\u8a71\u3059\u3068\u3001\u3057\u3070\u3057\u3070\u5f7c\u3089\u3084\u5f7c\u5973\u3089\u304c\u3044\u304f\u3064\u304b\u306e\u540c\u3058\u30d0\u30a4\u30a2\u30b9\u306b\u9665\u3063\u3066\u3044\u308b\u4e8b\u306b\u6c17\u3065\u304d\u307e\u3059\u3002\u3072\u3068\u3064\u306f\u3001\u7f6e\u63db\u30d0\u30a4\u30a2\u30b9\u3067\u3059\u3002\u3053\u308c\u306f\u4eba\u9593\u304c\u96e3\u3057\u3044\u3082\u306e\u3092\u7c21\u5358\u306a\u3082\u306e\u306b\u7f6e\u304d\u63db\u3048\u308b\u3053\u3068\u3067\u5b89\u5fc3\u3057\u3066\u3057\u307e\u3046\u30d0\u30a4\u30a2\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u826f\u3044\u66f8\u7c4d\u3092\u66f8\u304f\u3068\u3057\u307e\u3059\u3002\u51fa\u7248\u65e5\u3092\u6c7a\u3081\u3001\u7ae0\u7acb\u3066\u3092\u304a\u8d8a\u3057\u3001\u305d\u306e\u7ae0\u306e\u6570\u304b\u3089\u9006\u7b97\u3092\u3057\u3066\u7d30\u304b\u304f\u671f\u9650\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u8a08\u753b\u901a\u308a\u306b<meta charset=\"utf-8\">\u57f7\u7b46\u304c\u9032\u3081\u308c\u3070\u826f\u3044\u66f8\u7c4d\u304c\u3067\u304d\u308b\u3068\u8003\u3048\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u3001\u5ff5\u5165\u308a\u306b\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u3092\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u826f\u3044\u66f8\u7c4d\u306f\u3001\u3053\u306e\u8a08\u753b\u901a\u308a\u306b\u9032\u3081\u3070\u51fa\u6765\u4e0a\u304c\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u672c\u306e\u826f\u3055\u306f\u30c8\u30d4\u30c3\u30af\u3084\u6587\u7ae0\u306e\u5de7\u307f\u3055\u3067\u6c7a\u307e\u308a\u307e\u3059\u3002\u3067\u306f\u3001\u306a\u305c\u8a08\u753b\u3092\u7acb\u3066\u308b\u3068\u826f\u3044\u66f8\u7c4d\u304c\u66f8\u3051\u308b\u3068\u601d\u3044\u8fbc\u3080\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p>\u300c\u826f\u3044\u66f8\u7c4d\u3092\u4f5c\u308b\u3053\u3068\u3000\uff1d\u3000\u7d30\u304b\u3044\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u300d\u3067\u306f\u306a\u3044\u3068\u982d\u3067\u308f\u304b\u3063\u3066\u3044\u306a\u304c\u3089\u3002\u3002\u3002<br>\u3053\u308c\u304c\u30b7\u30b9\u30c6\u30e01\u3067\u3042\u308a\u3001\u7f6e\u63db\u30d0\u30a4\u30a2\u30b9\u306e\u843d\u3068\u3057\u7a74\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u57f7\u7b46\u306b\u9650\u3089\u305a\u30d3\u30b8\u30cd\u30b9\u3082\u540c\u69d8\u3067\u3001\u30ea\u30b5\u30fc\u30c1\u3057\u3066\u8981\u4ef6\u5b9a\u7fa9\u901a\u308a\u306b\u5236\u4f5c\u3057\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a08\u753b\u901a\u308a\u306b\u51fa\u305b\u3070\u6210\u529f\u3059\u308b\u3068\u8003\u3048\u308b\u65b9\u304c\u591a\u3044\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u826f\u3044\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4e16\u306e\u4e2d\u306b\u51fa\u3059\u76ee\u7684\u3092\u3001\u8a08\u753b\u3092\u7acb\u3066\u308b\u3068\u3044\u3046\u7c21\u5358\u306a\u65b9\u6cd5\u3067\u7f6e\u304d\u63db\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307f\u306a\u3055\u3093\u306e\u4e2d\u306b\u3082\u4ed5\u69d8\u66f8\u306e\u76ee\u7684\u3092\u7406\u89e3\u305b\u305a\u3001\u308f\u3051\u3082\u308f\u304b\u3089\u305a\u7e4a\u7d30\u306b\u8a18\u8ff0\u3057\u305f\u308a\u3001\u7d30\u304b\u3044\u3068\u3053\u308d\u306b\u6c17\u3092\u914d\u308a\u904e\u304e\u3066\u3044\u308b\u4eba\u306b\u4f1a\u3063\u305f\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u5f7c\u3089\u306e\u982d\u306f\u3001\u826f\u3044\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f5c\u308b\u305f\u3081\u306e\u6226\u7565\u3092\u3001\u8a08\u753b\u3092\u7acb\u3066\u308b\u6226\u8853\u3067\u6e80\u8db3\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u4ed6\u306b\u3082\u3001\u6226\u7565\u3068\u6226\u8853\u3092\u7f6e\u63db\u3068\u3057\u3066\u3001\u826f\u3044\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f5c\u308b\u3068\u3044\u3046\u30b4\u30fc\u30eb\u3092\u5fd8\u308c\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3084\u30b7\u30fc\u30c8\u3092\u57cb\u3081\u308b\u3053\u3068\uff08\u6226\u8853\u30fb\u884c\u52d5\uff09\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u79c1\u305f\u3061\u306f\u3001\u7f6e\u63db\u30d0\u30a4\u30a2\u30b9\u306b\u56da\u308f\u308c\u3084\u3059\u3044\u3053\u3068\u3092\u7406\u89e3\u3059\u308b\u3068\u3001\u81ea\u5206\u306e\u884c\u52d5\u3092\u632f\u308a\u8fd4\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u6b63\u3057\u3044\u5224\u65ad\u3092\u4e0b\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u30b7\u30b9\u30c6\u30e01\u3092\u542b\u3080\u8a8d\u77e5\u5fc3\u7406\u5b66\u3092\u52c9\u5f37\u3057\u7d9a\u3051\u308b\u3053\u3068\u306f\u3001UX\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u307f\u306a\u3089\u305a\u3001\u6c7a\u5b9a\u6a29\u3092\u6301\u3064\u65b9\u306f\u3082\u3061\u308d\u3093\u3001\u8ab0\u306b\u3082\u5fc5\u8981\u306a\u77e5\u8b58\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2461\u4ed6\u306e\u4eba\u306e\u6c17\u6301\u3061\u304c\u7406\u89e3\u3067\u304d\u306a\u3044\u300c\u77e5\u8b58\u306e\u546a\u3044\u300d<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7qKx_eVl4pHERga6RH216ceSAoHDDYPTPzkt_nB47MLVBBZAoX8djkLdUONHRdzdJ7puw_tPieXsjlSxD_3ltTgUyPBE6bu5Pb__HSUoyaVzin3wI-ZmfwAhZkedHvxycz5wm_J5nvEbB_2RBLISMXs\" alt=\"\"\/><\/figure>\n\n\n\n<p>Photo by<a href=\"https:\/\/unsplash.com\/@matmacq?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"> Mathew MacQuarrie<\/a> on<a href=\"https:\/\/unsplash.com\/s\/photos\/curse?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"> Unsplash<\/a><\/p>\n\n\n\n<p>2\u3064\u76ee\u306e\u30d0\u30a4\u30a2\u30b9\u306f\u300c\u77e5\u8b58\u306e\u546a\u3044\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u77e5\u8b58\u306e\u546a\u3044\u300d\u3068\u306f\u3001\u77e5\u8b58\u304c\u3042\u308b\u4eba\u304c\u77e5\u8b58\u306e\u306a\u3044\u4eba\u306e\u3053\u3068\u3092\u7406\u89e3\u3067\u304d\u306a\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30b9\u30de\u30db\u3092\u4e0a\u624b\u306b\u4f7f\u3048\u308b\u4eba\u304c\u3001\u30b9\u30de\u30db\u3092\u4e0a\u624b\u306b\u4f7f\u3048\u306a\u3044\u4eba\u304c\u30bf\u30c3\u30d7\u3084\u30d5\u30ea\u30c3\u30af\u304c\u51fa\u6765\u306a\u3044\u3053\u3068\u3092\u7406\u89e3\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u306e\u306f\u5178\u578b\u7684\u306a\u77e5\u8b58\u306e\u546a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3084\u305d\u306e\u696d\u754c\u306e\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u306e\u4e2d\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u3053\u3068\u3092\u7406\u89e3\u3067\u304d\u305a\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u3048\u306a\u3044\u3053\u3068\u3092\u30e6\u30fc\u30b6\u30fc\u306e\u305b\u3044\u306b\u3059\u308b\u65b9\u304c\u3044\u307e\u3059\u3002\u300c\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u304a\u304b\u3057\u3044\u300d\u3068\u304b\u3001\u300c\u81ea\u5206\u305f\u3061\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u3067\u306f\u306a\u3044\u300d\u3068\u8a00\u3044\u5207\u308b\u73fe\u5834\u306b\u4f55\u5ea6\u304b\u906d\u9047\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/jAkYQ0LAFMtim6IRk-nK0dHxiYiU1OxWkT5hNjKBgRr5j6EBBAIDx9RfWRoV2yuXW3W6nkdBt0cbyEjaZRKMb9chGwDKfanqDqcOLcMupKzJpxML8lR0H-6uz14-yZNZesn9XGtVrBMTqm3HejVPSa8\" alt=\"\" width=\"354\" height=\"495\"\/><figcaption>\u30d1\u30ed\u30c7\u30a3\u753b\u50cf\u300c\u30e6\u30fc\u30b6\u30fc\u3092\u653b\u3081\u308b\u306a\u300d\u4f5c\uff1a\u30e1\u30ea\u30c3\u30b5\u30da\u30ea<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u79c1\u305f\u3061\u304c\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a2d\u8a08\u3059\u308b\u6642\u306b\u3001\u77e5\u8b58\u306e\u546a\u3044\u3092\u7406\u89e3\u305b\u305a\u306b\u8a2d\u8a08\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u53d6\u308a\u6b8b\u3055\u308c\u3066\u3057\u307e\u3046\u30e6\u30fc\u30b6\u30fc\u304c\u8a95\u751f\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u30de\u30fc\u30b1\u30c3\u30c8\u3067\u53d6\u308a\u3053\u307c\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308a\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8870\u9000\u306e\u59cb\u307e\u308a\u3067\u3082\u3042\u308a\u307e\u3059\u3002<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u77e5\u8b58\u306e\u546a\u3044\u304b\u3089\u89e3\u304d\u653e\u305f\u308c\u3001\u30a4\u30f3\u30af\u30eb\u30fc\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u3092\uff01<\/h4>\n\n\n\n<p>\u8fd1\u5e74\u3001\u6b27\u7c73\u3092\u4e2d\u5fc3\u306b\u30a4\u30f3\u30af\u30eb\u30fc\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u304c\u6ce8\u76ee\u3055\u308c\u3066\u304d\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30af\u30eb\u30fc\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u3068\u306f\u3001\u306a\u308b\u3079\u304f\u591a\u304f\u306e\u4eba\u3092\u53d6\u308a\u8fbc\u3082\u3046\u3068\u3044\u3046\u30c7\u30b6\u30a4\u30f3\u3067\u3059\u3002\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u3068\u52d8\u9055\u3044\u3059\u308b\u65b9\u304c\u3044\u307e\u3059\u304c\u4e21\u8005\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u7aef\u7684\u306b\u8a00\u3046\u3068\u3001\u30a4\u30f3\u30af\u30eb\u30fc\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u4f53\u304c\u4e0d\u81ea\u7531\u306a\u65b9\u3068\u5065\u5e38\u8005\u3088\u308a\u3082\u3063\u3068\u5927\u304d\u306a\u67a0\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4eca\u5f8c\u306f\u3001\u3042\u3089\u3086\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u53d6\u308a\u8fbc\u3080\u30a4\u30f3\u30af\u30eb\u30fc\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u304c\u5b9f\u73fe\u3067\u304d\u308b\u4f01\u696d\u3084\u63d0\u6848\u3067\u304d\u308b\u4f01\u696d\u304c\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u3092\u4f38\u3070\u3057\u7af6\u4e89\u3067\u751f\u304d\u6b8b\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u304c\u5e83\u304f\u666e\u53ca\u3057\u3001\u3055\u3089\u306b\u306f\u591a\u304f\u306e\u4eba\u7a2e\u3001\u5e74\u9f62\u3092\u8d85\u3048\u305f\u30c7\u30b6\u30a4\u30f3\u304c\u5b9f\u88c5\u3067\u304d\u308b\u30a4\u30f3\u30af\u30eb\u30fc\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u3092\u6b27\u7c73\u4f01\u696d\u304c\u3053\u305e\u3063\u3066\u6570\u5e74\u524d\u304b\u3089\u53d6\u308a\u7d44\u3080\u306e\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u80cc\u666f\u304b\u3089\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7d44\u7e54\u306e\u4e2d\u3067\u3001\u77e5\u8b58\u306e\u546a\u3044\u306b\u304b\u304b\u308a\u3001\u3053\u3046\u3044\u3063\u305f\u30b7\u30b9\u30c6\u30e01\u306e\u4ed5\u7d44\u307f\u3092\u77e5\u3089\u306a\u3044\u4eba\u304c\u591a\u304f\u306a\u308b\u3068\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u3082\u30a4\u30f3\u30af\u30eb\u30fc\u30b7\u30d6\u3067\u306f\u306a\u304f\u306a\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300c\u77e5\u8b58\u306e\u546a\u3044\u300dUX Times<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-ux-times wp-block-embed-ux-times\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"31yKFhYIbw\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/curse_of_knowledge\/\">\u77e5\u8b58\u306e\u546a\u3044:\u305d\u306e\u5f71\u97ff\u3068\u5bfe\u51e6<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u77e5\u8b58\u306e\u546a\u3044:\u305d\u306e\u5f71\u97ff\u3068\u5bfe\u51e6&#8221; &#8212; UX TIMES\" src=\"https:\/\/uxdaystokyo.com\/articles\/curse_of_knowledge\/embed\/#?secret=3GPjLrvZpI#?secret=31yKFhYIbw\" data-secret=\"31yKFhYIbw\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4eba\u306b\u4ed5\u639b\u3051\u308b\u30b7\u30b9\u30c6\u30e0\uff11\u3068\u898b\u8b58<\/h2>\n\n\n\n<p>\u30d0\u30a4\u30a2\u30b9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3082\u4ed5\u639b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/nudge\/\">\u300c\u30ca\u30c3\u30b8\u300d<\/a>\u3084<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/sludge\/\">\u300c\u30b9\u30e9\u30c3\u30b8\u300d<\/a>\u3068\u547c\u3070\u308c\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u904e\u53bb\u306b\u3001\u30a4\u30ae\u30ea\u30b9\u306e\u4fdd\u967a\u4f1a\u793e\u304c\u30d0\u30a4\u30a2\u30b9\u3092\u5229\u7528\u3057\u3066\u9867\u5ba2\u306b\u4fdd\u967a\u306e\u5951\u7d04\u3092\u3055\u305b\u305f\u30c0\u30fc\u30af\u30d1\u30bf\u30fc\u30f3\uff08<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/deceptive-design\/\">\u30c7\u30a3\u30bb\u30d7\u30c6\u30a3\u30d6\u30c7\u30b6\u30a4\u30f3<\/a>\uff09\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306f\u7d50\u679c\u7684\u306b\u653f\u5e9c\u306e\u6307\u793a\u3067\u5168\u3066\u306e\u4fdd\u967a\u304c\u89e3\u7d04\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u898b\u8b58\u304c\u306a\u3044\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u77e5\u8b58\u3092\u60aa\u7528\u3059\u308b\u4e8b\u3067\u3053\u3046\u3044\u3063\u305f\u7d50\u679c\u3092\u62db\u304d\u307e\u3059\u3002\u3053\u306e\u4f01\u696d\u306e\u30a4\u30e1\u30fc\u30b8\u306f\u30ac\u30bf\u843d\u3061\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u58f2\u4e0a\u306b\u82e6\u3057\u3093\u3067\u3044\u308b\u4f01\u696d\u304c\u3001\u30b7\u30b9\u30c6\u30e01\u3092\u60aa\u7528\u3057\u3066\u3044\u308b\u610f\u8b58\u305b\u305a\u306b\u60aa\u7528\u3057\u3001\u58f2\u4e0a\u3092\u3042\u3052\u3088\u3046\u3068\u3057\u3066\u3057\u307e\u3063\u305f\u3089\u3069\u3046\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3069\u3046\u3057\u3066\u3001\u610f\u8b58\u3092\u305b\u305a\u306b\u60aa\u7528\u3059\u308b\u4eba\u304c\u51fa\u308b\u306e\u304b\uff1f<br>2018\u5e74\u9803\u306b\u6b27\u7c73\u3067\u76db\u3093\u306bfacebook\u306e\u300c\u601d\u3044\u51fa\u306e\u8868\u793a\u300d\u306a\u3069\u3092\u4e2d\u5fc3\u306b\u8b70\u8ad6\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u7d50\u8ad6\u3001\u8a2d\u8a08\u3059\u308b\u7d44\u7e54\u306e\u554f\u984c\u3060\u3068\u3001\u4eba\u304b\u3089\u30d0\u30a4\u30a2\u30b9\u306f\u53d6\u308a\u9664\u304f\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u30d0\u30a4\u30a2\u30b9\u306b\u304b\u304b\u3089\u306a\u3044\u77e5\u8b58\u3068\u898b\u8b58\u3092\u3082\u3063\u305f\u7d44\u7e54\u3067\u304a\u4e92\u3044\u306b\u6291\u5236\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u79c1\u305f\u3061\u306f\u3001\u77e5\u8b58\u3068\u3057\u3066\u8a8d\u77e5\u5fc3\u7406\u5b66\u3092\u52c9\u5f37\u3057\u305f\u306a\u3089\u3070\u3001\u6b21\u306f\u77e5\u8b58\u3092\u3069\u3046\u4f7f\u3046\u304b\u306e\u826f\u3057\u60aa\u3057\u3092\u898b\u6975\u3081\u308b\u898b\u8b58\u3092\u5b66\u3070\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>UX DAYS TOKYO 2023\u3067\u306f\u3001David Dylan\u6c0f\u304c\u3001\u7269\u4e8b\u306e\u826f\u3057\u60aa\u3057\u3092\u898b\u5206\u3051\u308b\u898b\u8b58\u3092\u3069\u3046\u8eab\u306b\u3064\u3051\u308b\u304b\u3092\u8aac\u660e\u3057\u307e\u3059\u3002\u8a8d\u77e5\u5fc3\u7406\u5b66\u3092\u7406\u89e3\u3057\u3066\u3001\u3042\u306a\u305f\u306e\u7d44\u7e54\u306e\u898b\u8b58\u529b\u3092\u3042\u3052\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>2023\u5e744\u67081\u65e5\u3000\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u300c<a href=\"https:\/\/2020.uxdaystokyo.com\/conference\/#molly\">\u8a8d\u77e5\u30d0\u30a4\u30a2\u30b9\u306e\u305f\u3081\u306e\u30c7\u30b6\u30a4\u30f3\uff1a\u30e1\u30f3\u30bf\u30eb\u30b7\u30e7\u30fc\u30c8\u30ab\u30c3\u30c8\u306e\u52e7\u5584\u61f2\u60aa<\/a>\u300d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d5\u309aDavid-Dylan-1024x1024.png\" alt=\"\" class=\"wp-image-27728\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d5\u309aDavid-Dylan-1024x1024.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d5\u309aDavid-Dylan-300x300.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d5\u309aDavid-Dylan-150x150.png 150w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d5\u309aDavid-Dylan-768x768.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d5\u309aDavid-Dylan-640x640.png 640w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2023\/02\/\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d5\u309aDavid-Dylan.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe can be blind to the obvious, and we are also blind to our blindness.\u201d \u2015 Daniel Kahneman, Thinking Fast and Slow \u79c1\u305f\u3061\u306f 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