{"id":31042,"date":"2025-01-20T16:31:08","date_gmt":"2025-01-20T07:31:08","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?p=31042"},"modified":"2025-02-03T23:30:29","modified_gmt":"2025-02-03T14:30:29","slug":"do-product-managers-need-to-code","status":"publish","type":"post","link":"https:\/\/uxdaystokyo.com\/articles\/do-product-managers-need-to-code\/","title":{"rendered":"\u7d44\u7e54\u306e\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u308bOKR\u306e\u6975\u610f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\n  \u672c\u8a18\u4e8b\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u5229\u7528\u3059\u308b\u4e16\u754c\u7684\u306b\u6709\u540d\u306a\u30c4\u30fc\u30eb\u300cProdpad\u300d\u306e\u30d6\u30ed\u30b0\u3067\u7d39\u4ecb\u3055\u308c\u305f\u3082\u306e\u3067\u3059\u3002\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3084\u30c1\u30fc\u30e0\u30ea\u30fc\u30c0\u30fc\u306f\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u306e\u76ee\u6a19\u304c\u4e0d\u660e\u78ba\u3067\u3042\u3063\u305f\u308a\u3001\u500b\u3005\u306e\u9032\u6357\u304c\u30d0\u30e9\u30d0\u30e9\u3060\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u5168\u4f53\u3067\u5411\u304b\u3046\u3079\u304d\u65b9\u5411\u3092\u9593\u9055\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u76ee\u6a19\u3092\u3069\u306e\u3088\u3046\u306b\u6e2c\u5b9a\u3057\u3001\u6210\u679c\u306b\u7e4b\u3052\u308b\u304b\u3082\u5927\u304d\u306a\u8ab2\u984c\u3067\u3059\u3002OKRs\u306f\u3053\u308c\u3089\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u4e00\u8cab\u6027\u3068\u900f\u660e\u6027\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 Apple\u306e\u76ee\u6a19\u8a2d\u5b9a\u3082\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n  \u539f\u6587\uff1a<a href=\"https:\/\/www.prodpad.com\/glossary\/okrs\/\">https:\/\/www.prodpad.com\/glossary\/okrs\/<\/a>\n<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/01\/avatar-of-dan-collins.png\" alt=\"Avatar of Dan Collins\" class=\"wp-image-31043\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.prodpad.com\/blog\/author\/dan\/\">Dan Collins<\/a>\uff08\u30c0\u30f3\u30fb\u30b3\u30ea\u30f3\u30ba\uff09\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-31042-_5h0phn2dqgxw\"><\/a>OKR\u3068\u306f\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\n  OKR\uff08\u76ee\u6a19\u3068\u4e3b\u8981\u306a\u6210\u679c\uff09\u306f\u3001\u7d44\u7e54\u3084\u30c1\u30fc\u30e0\u304c\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9032\u6357\u3092\u6e2c\u5b9a\u3057\u3001\u6539\u5584\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u76ee\u6a19\u8a2d\u5b9a\u624b\u6cd5\u3067\u3059\u3002\u5404\u76ee\u6a19\uff08Objective\uff09\u306f\u300c\u4e3b\u8981\u306a\u6210\u679c\uff08Key Results\uff09\u300d\u306b\u5206\u89e3\u3055\u308c\u3001\u30c1\u30fc\u30e0\u304c\u305d\u306e\u9032\u6357\u3092\u7c21\u5358\u306b\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u5b9f\u969b\u306eOKR\u306e\u4f8b\u3092\u53c2\u8003\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u5206\u81ea\u8eab\u306eOKR\u4f5c\u6210\u306b\u3082\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n  OKR\u306e\u57fa\u672c\u6982\u5ff5\u306f\u3001\u4f1a\u793e\u304c\u300c\u5317\u6975\u661f\u300d\u3068\u547c\u3070\u308c\u308b\u30c8\u30c3\u30d7\u30ec\u30d9\u30eb\u306e\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u30c1\u30fc\u30e0\u304c\u305d\u306e\u9054\u6210\u306b\u3069\u306e\u3088\u3046\u306b\u8ca2\u732e\u3059\u308b\u304b\u3092\u6c7a\u3081\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u3001\u5f93\u6765\u306e\u7ba1\u7406\u624b\u6cd5\u3068\u306f\u7570\u306a\u308a\u3001\u7ba1\u7406\u8005\u304c\u30c1\u30fc\u30e0\u306b\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u9032\u6357\u3092\u7d30\u304b\u304f\u7ba1\u7406\u3059\u308b\u65b9\u5f0f\u3068\u306f\u4e00\u7dda\u3092\u753b\u3057\u307e\u3059\u3002\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OKR\u3092\u6b63\u3057\u304f\u6d3b\u7528\u3059\u308c\u3070\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9032\u6357\u3092\u8a08\u6e2c\u3059\u308b\u30c4\u30fc\u30eb\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u30c1\u30fc\u30e0\u304c\u8907\u6570\u306e\u76ee\u6a19\u3092\u540c\u6642\u306b\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002\u3053\u306e\u7d50\u679c\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u306e\u30d7\u30ed\u30bb\u30b9\u6539\u5584\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n  \u307e\u305f\u3001OKR\u306f\u30c1\u30fc\u30e0\u5168\u4f53\u306e\u77e5\u8b58\u3092\u6d3b\u7528\u3057\u3066\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u30ae\u30e3\u30c3\u30d7\u3092\u81ea\u7136\u306b\u898b\u3064\u3051\u51fa\u3057\u3001\u89e3\u6d88\u3067\u304d\u307e\u3059\u3002\u30c1\u30fc\u30e0\u306f\u3088\u308a\u81ea\u5f8b\u7684\u306b\u4f5c\u696d\u3057\u3001\u4e0a\u5c64\u7ba1\u7406\u8005\u3084\u4e2d\u9593\u5c64\u306b\u7e1b\u3089\u308c\u308b\u3053\u3068\u306a\u304f\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u52b9\u7387\u7684\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u5317\u6975\u661f\u306e\u8cac\u4efb\u306f\u4e00\u4eba\u306b\u9650\u3089\u305a\u3001\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u5171\u6709\u3057\u3001\u5354\u529b\u3057\u3066\u9054\u6210\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\n<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.prodpad.com\/downloads\/ultimate-collection-product-okr-examples\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"240\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/01\/prodpads-ultimate-collection-of-product-okr-examp.png\" alt=\"ProdPad's Ultimate Collection of Product OKR Examples\" class=\"wp-image-31044\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/01\/prodpads-ultimate-collection-of-product-okr-examp.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/01\/prodpads-ultimate-collection-of-product-okr-examp-300x70.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/01\/prodpads-ultimate-collection-of-product-okr-examp-768x180.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-31042-_bj5vfpgmtkmh\"><\/a>\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9032\u6357\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u304c\u76ee\u7684<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\n  OKR\u3084KPI\uff08\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306a\u3069\u3001\u9032\u6357\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u306b\u540d\u524d\u3092\u4ed8\u3051\u308b\u3053\u3068\u81ea\u4f53\u306f\u91cd\u8981\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5927\u5207\u306a\u306e\u306f\u3001\u305d\u308c\u3089\u304c\u3059\u3079\u3066\u7d44\u7e54\u306e\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9032\u6357\u3092\u6e2c\u5b9a\u3059\u308b\u624b\u6bb5\u3067\u3042\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u6570\u5e74\u5f8c\u306b\u306f\u3001\u65b0\u305f\u306a\u7565\u8a9e\u304c\u767b\u5834\u3057\u3001\u540c\u3058\u76ee\u7684\u3092\u679c\u305f\u3059\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u540d\u524d\u306b\u3053\u3060\u308f\u308b\u3053\u3068\u306a\u304f\u3001OKR\u304c\u679c\u305f\u3059\u5f79\u5272\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-31042-_2uil406476sj\"><\/a>\u30d3\u30b8\u30e7\u30f3\u3068\u306e\u6574\u5408\u6027\u3092\u4fdd\u3064<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">OKR\u306f\u3001\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3001\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3001\u4e00\u822c\u793e\u54e1\u306e\u9593\u3067\u3001\u500b\u4eba\u304c\u9054\u6210\u3059\u3079\u304d\u76ee\u6a19\u306b\u5bfe\u3059\u308b\u900f\u660e\u6027\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3067\u3001\u77ed\u671f\u7684\u306a\u76ee\u6a19\u3068\u9577\u671f\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u306e\u66d6\u6627\u3055\u3092\u6392\u9664\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u6a19\uff08Objective\uff09\u3068\u4e3b\u8981\u306a\u6210\u679c\uff08Key Results\uff09\u306f\u3001\u56db\u534a\u671f\u3054\u3068\u306e\u76ee\u6a19\u9054\u6210\u3092\u76ee\u6307\u3057\u3066\u7279\u5b9a\u3055\u308c\u308b\u3079\u304d\u3067\u3042\u308a\u3001\u3053\u308c\u3089\u306f\u660e\u78ba\u3067\u6e2c\u5b9a\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u900f\u660e\u6027\u306b\u3088\u3063\u3066\u3001\u5168\u54e1\u304c\u4e00\u8cab\u3057\u3066\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u9032\u307f\u3001\u6226\u7565\u306b\u5bfe\u3057\u3066\u8cac\u4efb\u3092\u6301\u3064\u3053\u3068\u304c\u4fc3\u3055\u308c\u307e\u3059\u3002 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-31042-_flvad9rda18m\"><\/a>\u76ee\u6a19\uff08Objective\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u304b\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u3001\u73fe\u5728\u76f4\u9762\u3057\u3066\u3044\u308b\u6700\u5927\u306e\u8ab2\u984c\u306b\u3064\u3044\u3066\u8003\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u6c7a\u3059\u3079\u304d\u554f\u984c\u306f\u4f55\u304b\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u76ee\u6a19\u306f\u3001\u6e2c\u5b9a\u53ef\u80fd\u3067\u5177\u4f53\u7684\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u30c1\u30fc\u30e0\u5185\u306e\u8907\u6570\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3084\u53d6\u308a\u7d44\u307f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u5e45\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b21\u306b\u3001\u305d\u306e\u53d6\u308a\u7d44\u307f\u304c\u4ed6\u306e\u6210\u679c\u306b\u7e4b\u304c\u308b\u304b\u3069\u3046\u304b\u3092\u81ea\u554f\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u53ce\u76ca\u306e\u5897\u52a0\u3001\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u3001\u307e\u305f\u306f\u5f93\u696d\u54e1\u4f53\u9a13\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u76ee\u6a19\u306f\u30d3\u30b8\u30e7\u30f3\u3068\u6574\u5408\u3057\u3066\u3044\u308b\u826f\u3044\u5146\u5019\u3068\u8a00\u3048\u307e\u3059\u3002 <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-31042-_wscn0coyof5a\"><\/a>OKR\u306e\u4f8b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apple\u306e2016\u5e74\u306e\u76ee\u6a19\u306f2015\u5e746\u6708\u306b\u767a\u8868\u3055\u308c\u3001\u305d\u306e\u4e2d\u306b\u306f\u300c\u5c0f\u58f2\u5e97\u306e\u6570\u309215\uff05\u5897\u52a0\u3055\u305b\u308b\u300d\u3084\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u309210\u5104\u53f0\u304b\u308920\u5104\u53f0\u306b\u500d\u5897\u3055\u305b\u308b\u300d\u306a\u3069\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n  \u3053\u308c\u3089\u306eOKR\u306f\u3001\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u6a5f\u4f1a\u3092\u5275\u51fa\u3059\u308b\u3068\u3044\u3046\u30d7\u30ed\u30c0\u30af\u30c8\u6226\u7565\u306b\u4e00\u81f4\u3057\u3066\u304a\u308a\u3001\u76ee\u6a19\u3092\u30d7\u30ed\u30c0\u30af\u30c8\uff08\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\uff09\u306b\u95a2\u9023\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u3068\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5bfe\u9762\u3067\u306e\u88fd\u54c1\u3084\u65e2\u5b58\u9867\u5ba2\u3092\u901a\u3058\u3066\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3082\u6ce8\u529b\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u76ee\u6a19\u306f\u3001\u540c\u5e74\u306e\u4ed6\u306e\u76ee\u6a19\u3068\u95a2\u9023\u4ed8\u3051\u3066\u6574\u7406\u3055\u308c\u3001\u8a55\u4fa1\u53ef\u80fd\u306a\u5f62\u3067\u30b0\u30eb\u30fc\u30d7\u5316\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n  SaaS\u696d\u754c\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5171\u901a\u306eOKR\u304c\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-31042-_jbzaouhfpmxb\"><\/a>e\u30b3\u30de\u30fc\u30b9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"> \u3042\u306a\u305f\u306e\u88fd\u54c1\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u306e\u6210\u9577\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306aOKR\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a <\/li>\n\n\n\n<li>\u5e73\u5747\u6ce8\u6587\u984d\u306e\u5897\u52a0<\/li>\n\n\n\n<li>\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u306e\u524a\u6e1b<\/li>\n\n\n\n<li>\u65b0\u898f vs \u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u30d0\u30e9\u30f3\u30b9\u6539\u5584<\/li>\n\n\n\n<li>\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u306e\u5411\u4e0a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-31042-_2j8d6qh0c1ep\"><\/a>\u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\n  \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u58f2\u4e0a\u3092\u4fc3\u9032\u3057\u305f\u3044\u5834\u5408\u3001\u4ee5\u4e0b\u306eOKR\u304c\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u306e\u5897\u52a0<\/li>\n\n\n\n<li>\u30da\u30a4\u30a6\u30a9\u30fc\u30eb\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a<\/li>\n\n\n\n<li>\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u306e\u5411\u4e0a<\/li>\n\n\n\n<li>\u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593\u306e\u5897\u52a0<\/li>\n\n\n\n<li>\u76f4\u5e30\u7387\u306e\u524a\u6e1b<\/li>\n\n\n\n<li>\u8a18\u4e8b\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-31042-_5egccsvvcqlo\"><\/a>\u30d1\u30a4\u30ec\u30fc\u30c8\u30fb\u30e1\u30c8\u30ea\u30af\u30b9\uff08Pirate Metrics\uff09<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u30d5\u30a1\u30cd\u30eb\u3092\u7ba1\u7406\u3059\u308b\u969b\u306b\u3001\u300c\u30d1\u30a4\u30ec\u30fc\u30c4\u30fb\u30e1\u30c8\u30ea\u30af\u30b9\u300d\u3092\u6d3b\u7528\u3059\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u5404\u30b9\u30c6\u30fc\u30b8\u306e\u982d\u6587\u5b57\u3092\u3064\u306a\u3052\u308b\u3068\u300c<a href=\"https:\/\/uxdaystokyo.com\/articles\/glossary\/aarrr\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AAARRR\uff08\u30a2\u30fc\uff09<\/a>\u300d\u3068\u8aad\u3081\u308b\u3053\u3068\u304b\u3089\u540d\u4ed8\u3051\u3089\u308c\u307e\u3057\u305f\u3002\u5b9f\u969b\u306b\u306f\u3001\u9867\u5ba2\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u308b\u6bb5\u968e\u304b\u3089\u3001\u8cfc\u5165\u3001\u7d99\u7d9a\u5229\u7528\u3001\u7d39\u4ecb\u3001\u305d\u3057\u3066\u53ce\u76ca\u306b\u81f3\u308b\u307e\u3067\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc \u3092\u6e2c\u5b9a\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002 <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Awareness\uff08\u8a8d\u77e5\uff09<\/li>\n\n\n\n<li>Acquisition\uff08\u7372\u5f97\uff09<\/li>\n\n\n\n<li>Activation\uff08\u6d3b\u6027\u5316\uff09<\/li>\n\n\n\n<li>Retention\uff08\u7d99\u7d9a\uff09<\/li>\n\n\n\n<li>Referral\uff08\u7d39\u4ecb\uff09<\/li>\n\n\n\n<li>Revenue\uff08\u53ce\u76ca\uff09  <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><a id=\"post-31042-_7dsyvq16ptbj\"><\/a>\u305d\u306e\u4ed6\u306e\u6307\u6a19<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6f5c\u5728\u9867\u5ba2\u6570<\/li>\n\n\n\n<li>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CPA\uff09<\/li>\n\n\n\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/li>\n\n\n\n<li>\u7814\u7a76\u958b\u767a<\/li>\n\n\n\n<li>\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7<\/li>\n\n\n\n<li>\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9<\/li>\n\n\n\n<li>\u7d99\u7d9a\u5229\u7528<\/li>\n\n\n\n<li>\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\/\u9ad8\u5ea6\u306a\u5229\u7528<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-31042-_g6z78tymfyrw\"><\/a>OKRs\u306e\u66f8\u304d\u65b9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\n  \u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u4f1a\u793e\u304c\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3066\u3044\u308b\u3001\u307e\u305f\u306f\u65b0\u3057\u3044\u3053\u3068\u3092\u5b9f\u884c\u3057\u3066\u3044\u308b\u304b\u306e\u3088\u3046\u306b\u8a18\u8ff0\u3059\u308b\u3053\u3068\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002\u76ee\u6a19\u306f\u3001\u9867\u5ba2\u306e\u6210\u529f\u3001\u4fa1\u5024\u306e\u6210\u9577\u3001\u5f93\u696d\u54e1\uff08\u304a\u3088\u3073\u9867\u5ba2\uff09\u306e\u6e80\u8db3\u5ea6\u5411\u4e0a\u306a\u3069\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3079\u304d\u3067\u3059\u304c\u3001\u305d\u308c\u304c\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u5177\u4f53\u7684\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n  \u76ee\u6a19\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u6539\u5584\u304c\u5fc5\u8981\u304b\u3092\u8cea\u7684\u306b\u8aac\u660e\u3059\u308b\u5f62\u3067\u8a2d\u5b9a\u3057\u3001\u4e3b\u8981\u306a\u6210\u679c\uff08Key Results\uff09\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u304c\u81ea\u5206\u305f\u3061\u306e\u7d44\u7e54\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u4ed5\u4e8b\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u76ee\u6a19\u306f\u3001\u9054\u6210\u3059\u3079\u304d\u5185\u5bb9\u3092\u660e\u78ba\u306b\u3057\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u6226\u7565\u306e\u7b56\u5b9a\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n  Apple\u306e2016\u5e74\u306e\u76ee\u6a19\u306e\u3088\u3046\u306b\u3001\u300c\u7d20\u6674\u3089\u3057\u3044\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u3082\u3063\u3068\u4f5c\u308b\u300d\u3068\u3044\u3063\u305f\u7d44\u7e54\u7684\u306a\u30c6\u30fc\u30de\u3092\u4f7f\u3046\u3053\u3068\u306f\u52b9\u679c\u7684\u3067\u3059\u3002\u66d6\u6627\u306a\u8868\u73fe\u3067\u3042\u308b\u300c\u6700\u9ad8\u3067\u3042\u308b\u3053\u3068\u300d\u3088\u308a\u3082\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u306e\u65b9\u304c\u826f\u3044\u7d50\u679c\u3092\u751f\u307f\u307e\u3059\u3002\u76ee\u6a19\u306f\u5171\u6709\u3055\u308c\u3001\u5168\u54e1\u304c\u53c2\u52a0\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n  \u76ee\u6a19\u306f\u4e3b\u89b3\u7684\u3067\u3042\u3063\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001\u300c\u6700\u9ad8\u3067\u3042\u308b\u3053\u3068\u300d\u306f\u5177\u4f53\u6027\u306b\u6b20\u3051\u3001\u6e2c\u5b9a\u304c\u96e3\u3057\u3044\u305f\u3081\u9069\u5207\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u76ee\u6a19\u3092\u6226\u7565\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u306f\u5177\u4f53\u7684\u3067\u6e2c\u5b9a\u53ef\u80fd\u306a\u3082\u306e\u306b\u306a\u308a\u3001\u5b9f\u73fe\u53ef\u80fd\u306a\u30b4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u6642\u9593\u3092\u77ed\u7e2e\u3059\u308b\u300d\u3084\u300c\u30e2\u30b8\u30e5\u30fc\u30ebX\u306b\u95a2\u3059\u308b\u30b5\u30dd\u30fc\u30c8\u30c1\u30b1\u30c3\u30c8\u3092\u6e1b\u3089\u3059\u300d\u3068\u3044\u3063\u305f\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u3001\u300c\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u6642\u9593\u3092Q3\u7d42\u4e86\u6642\u307e\u3067\u306b7\u65e5\u4ee5\u5185\u306b\u3059\u308b\u300d\u3084\u300c\u30b5\u30dd\u30fc\u30c8\u30c1\u30b1\u30c3\u30c8\u3092100\u4ef6\u304b\u308975\u4ef6\u306b\u6e1b\u3089\u3059\u300d\u3068\u3044\u3063\u305f\u4e3b\u8981\u306a\u6210\u679c\uff08Key Results\uff09\u304c\u4ed8\u968f\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u304c\u3088\u308a\u5177\u4f53\u7684\u306b\u306a\u308a\u307e\u3059\u3002\n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\n  \u901a\u5e38\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30c1\u30fc\u30e0\u3054\u3068\u306b3\u301c5\u3064\u306e\u76ee\u6a19\u304c\u6700\u9069\u3067\u3059\u3002\u305d\u308c\u4ee5\u4e0a\u591a\u304f\u306a\u308b\u3068\u3001\u76ee\u6a19\u304c\u66d6\u6627\u306b\u306a\u308a\u3001\u4f55\u304c\u6210\u529f\u3092\u610f\u5473\u3059\u308b\u306e\u304b\u304c\u4e0d\u660e\u78ba\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a id=\"post-31042-_94yb5rm32e91\"><\/a>OKR\u306e\u8a08\u6e2c\u3068\u8a55\u4fa1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\n  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content=\"\u672c\u8a18\u4e8b\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u5229\u7528\u3059\u308b\u4e16\u754c\u7684\u306b\u6709\u540d\u306a\u30c4\u30fc\u30eb\u300cProdpad\u300d\u306e\u30d6\u30ed\u30b0\u3067\u7d39\u4ecb\u3055\u308c\u305f\u3082\u306e\u3067\u3059\u3002   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Apple\u306e\u76ee\u6a19\u8a2d\u5b9a\u3082\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002    \u539f\u6587\uff1ahttps:\/\/www.prodpad.com\/glossary\/okrs\/     Dan Collins\uff08\u30c0\u30f3\u30fb\u30b3\u30ea\u30f3\u30ba\uff09   OKR\u3068\u306f\uff1f    OKR\uff08\u76ee\u6a19\u3068\u4e3b\u8981\u306a\u6210\u679c\uff09\u306f\u3001\u7d44\u7e54\u3084\u30c1\u30fc\u30e0\u304c\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9032\u6357\u3092\u6e2c\u5b9a\u3057\u3001\u6539\u5584\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u76ee\u6a19\u8a2d\u5b9a\u624b\u6cd5\u3067\u3059\u3002\u5404\u76ee\u6a19\uff08Objective\uff09\u306f\u300c\u4e3b\u8981\u306a\u6210\u679c\uff08Key Results\uff09\u300d\u306b\u5206\u89e3\u3055\u308c\u3001\u30c1\u30fc\u30e0\u304c\u305d\u306e\u9032\u6357\u3092\u7c21\u5358\u306b\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u5b9f\u969b\u306eOKR\u306e\u4f8b\u3092\u53c2\u8003\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u5206\u81ea\u8eab\u306eOKR\u4f5c\u6210\u306b\u3082\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002    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Acquisition\uff08\u7372\u5f97\uff09  Activation\uff08\u6d3b\u6027\u5316\uff09  Retention\uff08\u7d99\u7d9a\uff09  Referral\uff08\u7d39\u4ecb\uff09  Revenue\uff08\u53ce\u76ca\uff09    \u305d\u306e\u4ed6\u306e\u6307\u6a19   \u6f5c\u5728\u9867\u5ba2\u6570  \u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CPA\uff09  \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8  \u7814\u7a76\u958b\u767a  \u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7  \u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9  \u7d99\u7d9a\u5229\u7528  \u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\/\u9ad8\u5ea6\u306a\u5229\u7528   OKRs\u306e\u66f8\u304d\u65b9    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Results\uff09\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u304c\u81ea\u5206\u305f\u3061\u306e\u7d44\u7e54\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u4ed5\u4e8b\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u76ee\u6a19\u306f\u3001\u9054\u6210\u3059\u3079\u304d\u5185\u5bb9\u3092\u660e\u78ba\u306b\u3057\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u6226\u7565\u306e\u7b56\u5b9a\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002    Apple\u306e2016\u5e74\u306e\u76ee\u6a19\u306e\u3088\u3046\u306b\u3001\u300c\u7d20\u6674\u3089\u3057\u3044\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u3082\u3063\u3068\u4f5c\u308b\u300d\u3068\u3044\u3063\u305f\u7d44\u7e54\u7684\u306a\u30c6\u30fc\u30de\u3092\u4f7f\u3046\u3053\u3068\u306f\u52b9\u679c\u7684\u3067\u3059\u3002\u66d6\u6627\u306a\u8868\u73fe\u3067\u3042\u308b\u300c\u6700\u9ad8\u3067\u3042\u308b\u3053\u3068\u300d\u3088\u308a\u3082\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u306e\u65b9\u304c\u826f\u3044\u7d50\u679c\u3092\u751f\u307f\u307e\u3059\u3002\u76ee\u6a19\u306f\u5171\u6709\u3055\u308c\u3001\u5168\u54e1\u304c\u53c2\u52a0\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002    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Results\uff09\u304c\u4ed8\u968f\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u304c\u3088\u308a\u5177\u4f53\u7684\u306b\u306a\u308a\u307e\u3059\u3002    \u901a\u5e38\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30c1\u30fc\u30e0\u3054\u3068\u306b3\u301c5\u3064\u306e\u76ee\u6a19\u304c\u6700\u9069\u3067\u3059\u3002\u305d\u308c\u4ee5\u4e0a\u591a\u304f\u306a\u308b\u3068\u3001\u76ee\u6a19\u304c\u66d6\u6627\u306b\u306a\u308a\u3001\u4f55\u304c\u6210\u529f\u3092\u610f\u5473\u3059\u308b\u306e\u304b\u304c\u4e0d\u660e\u78ba\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002   OKR\u306e\u8a08\u6e2c\u3068\u8a55\u4fa1    OKR\u306f\u901a\u5e38\u3001\u56db\u534a\u671f\u3054\u3068\u306b\u7d50\u679c\u304c\u8a08\u6e2c\u3055\u308c\u307e\u3059\u304c\u3001\u76ee\u6a19\u9054\u6210\u307e\u3067\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304c\u96e3\u3057\u3044\u5834\u5408\u306f\u9577\u671f\u7684\u306a\u671f\u9593\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u4e00\u65b9\u3001\u3059\u3050\u306b\u6210\u679c\u304c\u4e0a\u304c\u308b\u3068\u4e88\u6e2c\u3067\u304d\u308b\u5834\u5408\u306f\u77ed\u671f\u9593\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u671f\u9593\u3092\u9078\u3093\u3067\u3082\u3001\u9032\u6357\u3092\u8a18\u9332\u3057\u3001\u6210\u529f\u307e\u305f\u306f\u5931\u6557\u3092\u632f\u308a\u8fd4\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3001\u3053\u308c\u304c\u5b66\u3073\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002    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content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uxdaystokyo.com\/articles\/do-product-managers-need-to-code\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7d44\u7e54\u306e\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u308bOKR\u306e\u6975\u610f | UX TIMES\" \/>\n<meta property=\"og:description\" content=\"\u672c\u8a18\u4e8b\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u5229\u7528\u3059\u308b\u4e16\u754c\u7684\u306b\u6709\u540d\u306a\u30c4\u30fc\u30eb\u300cProdpad\u300d\u306e\u30d6\u30ed\u30b0\u3067\u7d39\u4ecb\u3055\u308c\u305f\u3082\u306e\u3067\u3059\u3002   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Apple\u306e\u76ee\u6a19\u8a2d\u5b9a\u3082\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002    \u539f\u6587\uff1ahttps:\/\/www.prodpad.com\/glossary\/okrs\/     Dan Collins\uff08\u30c0\u30f3\u30fb\u30b3\u30ea\u30f3\u30ba\uff09   OKR\u3068\u306f\uff1f    OKR\uff08\u76ee\u6a19\u3068\u4e3b\u8981\u306a\u6210\u679c\uff09\u306f\u3001\u7d44\u7e54\u3084\u30c1\u30fc\u30e0\u304c\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9032\u6357\u3092\u6e2c\u5b9a\u3057\u3001\u6539\u5584\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u76ee\u6a19\u8a2d\u5b9a\u624b\u6cd5\u3067\u3059\u3002\u5404\u76ee\u6a19\uff08Objective\uff09\u306f\u300c\u4e3b\u8981\u306a\u6210\u679c\uff08Key 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\u6b21\u306b\u3001\u305d\u306e\u53d6\u308a\u7d44\u307f\u304c\u4ed6\u306e\u6210\u679c\u306b\u7e4b\u304c\u308b\u304b\u3069\u3046\u304b\u3092\u81ea\u554f\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u53ce\u76ca\u306e\u5897\u52a0\u3001\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u3001\u307e\u305f\u306f\u5f93\u696d\u54e1\u4f53\u9a13\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u76ee\u6a19\u306f\u30d3\u30b8\u30e7\u30f3\u3068\u6574\u5408\u3057\u3066\u3044\u308b\u826f\u3044\u5146\u5019\u3068\u8a00\u3048\u307e\u3059\u3002   OKR\u306e\u4f8b  Apple\u306e2016\u5e74\u306e\u76ee\u6a19\u306f2015\u5e746\u6708\u306b\u767a\u8868\u3055\u308c\u3001\u305d\u306e\u4e2d\u306b\u306f\u300c\u5c0f\u58f2\u5e97\u306e\u6570\u309215\uff05\u5897\u52a0\u3055\u305b\u308b\u300d\u3084\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u309210\u5104\u53f0\u304b\u308920\u5104\u53f0\u306b\u500d\u5897\u3055\u305b\u308b\u300d\u306a\u3069\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3057\u305f\u3002    \u3053\u308c\u3089\u306eOKR\u306f\u3001\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u6a5f\u4f1a\u3092\u5275\u51fa\u3059\u308b\u3068\u3044\u3046\u30d7\u30ed\u30c0\u30af\u30c8\u6226\u7565\u306b\u4e00\u81f4\u3057\u3066\u304a\u308a\u3001\u76ee\u6a19\u3092\u30d7\u30ed\u30c0\u30af\u30c8\uff08\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\uff09\u306b\u95a2\u9023\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u3068\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5bfe\u9762\u3067\u306e\u88fd\u54c1\u3084\u65e2\u5b58\u9867\u5ba2\u3092\u901a\u3058\u3066\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3082\u6ce8\u529b\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u76ee\u6a19\u306f\u3001\u540c\u5e74\u306e\u4ed6\u306e\u76ee\u6a19\u3068\u95a2\u9023\u4ed8\u3051\u3066\u6574\u7406\u3055\u308c\u3001\u8a55\u4fa1\u53ef\u80fd\u306a\u5f62\u3067\u30b0\u30eb\u30fc\u30d7\u5316\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002    SaaS\u696d\u754c\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5171\u901a\u306eOKR\u304c\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002   e\u30b3\u30de\u30fc\u30b9   \u3042\u306a\u305f\u306e\u88fd\u54c1\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u306e\u6210\u9577\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306aOKR\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002   \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a   \u5e73\u5747\u6ce8\u6587\u984d\u306e\u5897\u52a0  \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u306e\u524a\u6e1b  \u65b0\u898f vs \u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u30d0\u30e9\u30f3\u30b9\u6539\u5584  \u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u306e\u5411\u4e0a   \u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b    \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u58f2\u4e0a\u3092\u4fc3\u9032\u3057\u305f\u3044\u5834\u5408\u3001\u4ee5\u4e0b\u306eOKR\u304c\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002   \u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u306e\u5897\u52a0  \u30da\u30a4\u30a6\u30a9\u30fc\u30eb\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a  \u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u306e\u5411\u4e0a  \u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593\u306e\u5897\u52a0  \u76f4\u5e30\u7387\u306e\u524a\u6e1b  \u8a18\u4e8b\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a   \u30d1\u30a4\u30ec\u30fc\u30c8\u30fb\u30e1\u30c8\u30ea\u30af\u30b9\uff08Pirate Metrics\uff09  \u9867\u5ba2\u30d5\u30a1\u30cd\u30eb\u3092\u7ba1\u7406\u3059\u308b\u969b\u306b\u3001\u300c\u30d1\u30a4\u30ec\u30fc\u30c4\u30fb\u30e1\u30c8\u30ea\u30af\u30b9\u300d\u3092\u6d3b\u7528\u3059\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u5404\u30b9\u30c6\u30fc\u30b8\u306e\u982d\u6587\u5b57\u3092\u3064\u306a\u3052\u308b\u3068\u300cAAARRR\uff08\u30a2\u30fc\uff09\u300d\u3068\u8aad\u3081\u308b\u3053\u3068\u304b\u3089\u540d\u4ed8\u3051\u3089\u308c\u307e\u3057\u305f\u3002\u5b9f\u969b\u306b\u306f\u3001\u9867\u5ba2\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u308b\u6bb5\u968e\u304b\u3089\u3001\u8cfc\u5165\u3001\u7d99\u7d9a\u5229\u7528\u3001\u7d39\u4ecb\u3001\u305d\u3057\u3066\u53ce\u76ca\u306b\u81f3\u308b\u307e\u3067\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc \u3092\u6e2c\u5b9a\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002   Awareness\uff08\u8a8d\u77e5\uff09  Acquisition\uff08\u7372\u5f97\uff09  Activation\uff08\u6d3b\u6027\u5316\uff09  Retention\uff08\u7d99\u7d9a\uff09  Referral\uff08\u7d39\u4ecb\uff09  Revenue\uff08\u53ce\u76ca\uff09    \u305d\u306e\u4ed6\u306e\u6307\u6a19   \u6f5c\u5728\u9867\u5ba2\u6570  \u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CPA\uff09  \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8  \u7814\u7a76\u958b\u767a  \u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7  \u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9  \u7d99\u7d9a\u5229\u7528  \u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\/\u9ad8\u5ea6\u306a\u5229\u7528   OKRs\u306e\u66f8\u304d\u65b9    \u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u4f1a\u793e\u304c\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3066\u3044\u308b\u3001\u307e\u305f\u306f\u65b0\u3057\u3044\u3053\u3068\u3092\u5b9f\u884c\u3057\u3066\u3044\u308b\u304b\u306e\u3088\u3046\u306b\u8a18\u8ff0\u3059\u308b\u3053\u3068\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002\u76ee\u6a19\u306f\u3001\u9867\u5ba2\u306e\u6210\u529f\u3001\u4fa1\u5024\u306e\u6210\u9577\u3001\u5f93\u696d\u54e1\uff08\u304a\u3088\u3073\u9867\u5ba2\uff09\u306e\u6e80\u8db3\u5ea6\u5411\u4e0a\u306a\u3069\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3079\u304d\u3067\u3059\u304c\u3001\u305d\u308c\u304c\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u5177\u4f53\u7684\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002    \u76ee\u6a19\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u6539\u5584\u304c\u5fc5\u8981\u304b\u3092\u8cea\u7684\u306b\u8aac\u660e\u3059\u308b\u5f62\u3067\u8a2d\u5b9a\u3057\u3001\u4e3b\u8981\u306a\u6210\u679c\uff08Key Results\uff09\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u304c\u81ea\u5206\u305f\u3061\u306e\u7d44\u7e54\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u4ed5\u4e8b\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u76ee\u6a19\u306f\u3001\u9054\u6210\u3059\u3079\u304d\u5185\u5bb9\u3092\u660e\u78ba\u306b\u3057\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u6226\u7565\u306e\u7b56\u5b9a\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002    Apple\u306e2016\u5e74\u306e\u76ee\u6a19\u306e\u3088\u3046\u306b\u3001\u300c\u7d20\u6674\u3089\u3057\u3044\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u3082\u3063\u3068\u4f5c\u308b\u300d\u3068\u3044\u3063\u305f\u7d44\u7e54\u7684\u306a\u30c6\u30fc\u30de\u3092\u4f7f\u3046\u3053\u3068\u306f\u52b9\u679c\u7684\u3067\u3059\u3002\u66d6\u6627\u306a\u8868\u73fe\u3067\u3042\u308b\u300c\u6700\u9ad8\u3067\u3042\u308b\u3053\u3068\u300d\u3088\u308a\u3082\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u306e\u65b9\u304c\u826f\u3044\u7d50\u679c\u3092\u751f\u307f\u307e\u3059\u3002\u76ee\u6a19\u306f\u5171\u6709\u3055\u308c\u3001\u5168\u54e1\u304c\u53c2\u52a0\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002    \u76ee\u6a19\u306f\u4e3b\u89b3\u7684\u3067\u3042\u3063\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001\u300c\u6700\u9ad8\u3067\u3042\u308b\u3053\u3068\u300d\u306f\u5177\u4f53\u6027\u306b\u6b20\u3051\u3001\u6e2c\u5b9a\u304c\u96e3\u3057\u3044\u305f\u3081\u9069\u5207\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u76ee\u6a19\u3092\u6226\u7565\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u306f\u5177\u4f53\u7684\u3067\u6e2c\u5b9a\u53ef\u80fd\u306a\u3082\u306e\u306b\u306a\u308a\u3001\u5b9f\u73fe\u53ef\u80fd\u306a\u30b4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u6642\u9593\u3092\u77ed\u7e2e\u3059\u308b\u300d\u3084\u300c\u30e2\u30b8\u30e5\u30fc\u30ebX\u306b\u95a2\u3059\u308b\u30b5\u30dd\u30fc\u30c8\u30c1\u30b1\u30c3\u30c8\u3092\u6e1b\u3089\u3059\u300d\u3068\u3044\u3063\u305f\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u3001\u300c\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u6642\u9593\u3092Q3\u7d42\u4e86\u6642\u307e\u3067\u306b7\u65e5\u4ee5\u5185\u306b\u3059\u308b\u300d\u3084\u300c\u30b5\u30dd\u30fc\u30c8\u30c1\u30b1\u30c3\u30c8\u3092100\u4ef6\u304b\u308975\u4ef6\u306b\u6e1b\u3089\u3059\u300d\u3068\u3044\u3063\u305f\u4e3b\u8981\u306a\u6210\u679c\uff08Key Results\uff09\u304c\u4ed8\u968f\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u304c\u3088\u308a\u5177\u4f53\u7684\u306b\u306a\u308a\u307e\u3059\u3002    \u901a\u5e38\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30c1\u30fc\u30e0\u3054\u3068\u306b3\u301c5\u3064\u306e\u76ee\u6a19\u304c\u6700\u9069\u3067\u3059\u3002\u305d\u308c\u4ee5\u4e0a\u591a\u304f\u306a\u308b\u3068\u3001\u76ee\u6a19\u304c\u66d6\u6627\u306b\u306a\u308a\u3001\u4f55\u304c\u6210\u529f\u3092\u610f\u5473\u3059\u308b\u306e\u304b\u304c\u4e0d\u660e\u78ba\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002   OKR\u306e\u8a08\u6e2c\u3068\u8a55\u4fa1    OKR\u306f\u901a\u5e38\u3001\u56db\u534a\u671f\u3054\u3068\u306b\u7d50\u679c\u304c\u8a08\u6e2c\u3055\u308c\u307e\u3059\u304c\u3001\u76ee\u6a19\u9054\u6210\u307e\u3067\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u304c\u96e3\u3057\u3044\u5834\u5408\u306f\u9577\u671f\u7684\u306a\u671f\u9593\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u4e00\u65b9\u3001\u3059\u3050\u306b\u6210\u679c\u304c\u4e0a\u304c\u308b\u3068\u4e88\u6e2c\u3067\u304d\u308b\u5834\u5408\u306f\u77ed\u671f\u9593\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u671f\u9593\u3092\u9078\u3093\u3067\u3082\u3001\u9032\u6357\u3092\u8a18\u9332\u3057\u3001\u6210\u529f\u307e\u305f\u306f\u5931\u6557\u3092\u632f\u308a\u8fd4\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3001\u3053\u308c\u304c\u5b66\u3073\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002    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\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9032\u6357\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u304c\u76ee\u7684 OKR\u3084KPI\uff08\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306a\u3069\u3001\u9032\u6357\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u306b\u540d\u524d\u3092\u4ed8\u3051\u308b\u3053\u3068\u81ea\u4f53\u306f\u91cd\u8981\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5927\u5207\u306a\u306e\u306f\u3001\u305d\u308c\u3089\u304c\u3059\u3079\u3066\u7d44\u7e54\u306e\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9032\u6357\u3092\u6e2c\u5b9a\u3059\u308b\u624b\u6bb5\u3067\u3042\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u6570\u5e74\u5f8c\u306b\u306f\u3001\u65b0\u305f\u306a\u7565\u8a9e\u304c\u767b\u5834\u3057\u3001\u540c\u3058\u76ee\u7684\u3092\u679c\u305f\u3059\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u540d\u524d\u306b\u3053\u3060\u308f\u308b\u3053\u3068\u306a\u304f\u3001OKR\u304c\u679c\u305f\u3059\u5f79\u5272\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 \u30d3\u30b8\u30e7\u30f3\u3068\u306e\u6574\u5408\u6027\u3092\u4fdd\u3064 OKR\u306f\u3001\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3001\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3001\u4e00\u822c\u793e\u54e1\u306e\u9593\u3067\u3001\u500b\u4eba\u304c\u9054\u6210\u3059\u3079\u304d\u76ee\u6a19\u306b\u5bfe\u3059\u308b\u900f\u660e\u6027\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3067\u3001\u77ed\u671f\u7684\u306a\u76ee\u6a19\u3068\u9577\u671f\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u306e\u66d6\u6627\u3055\u3092\u6392\u9664\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u76ee\u6a19\uff08Objective\uff09\u3068\u4e3b\u8981\u306a\u6210\u679c\uff08Key Results\uff09\u306f\u3001\u56db\u534a\u671f\u3054\u3068\u306e\u76ee\u6a19\u9054\u6210\u3092\u76ee\u6307\u3057\u3066\u7279\u5b9a\u3055\u308c\u308b\u3079\u304d\u3067\u3042\u308a\u3001\u3053\u308c\u3089\u306f\u660e\u78ba\u3067\u6e2c\u5b9a\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u900f\u660e\u6027\u306b\u3088\u3063\u3066\u3001\u5168\u54e1\u304c\u4e00\u8cab\u3057\u3066\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u9032\u307f\u3001\u6226\u7565\u306b\u5bfe\u3057\u3066\u8cac\u4efb\u3092\u6301\u3064\u3053\u3068\u304c\u4fc3\u3055\u308c\u307e\u3059\u3002 \u76ee\u6a19\uff08Objective\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u304b\uff1f \u307e\u305a\u3001\u73fe\u5728\u76f4\u9762\u3057\u3066\u3044\u308b\u6700\u5927\u306e\u8ab2\u984c\u306b\u3064\u3044\u3066\u8003\u3048\u307e\u3057\u3087\u3046\u3002 \u89e3\u6c7a\u3059\u3079\u304d\u554f\u984c\u306f\u4f55\u304b\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u76ee\u6a19\u306f\u3001\u6e2c\u5b9a\u53ef\u80fd\u3067\u5177\u4f53\u7684\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u30c1\u30fc\u30e0\u5185\u306e\u8907\u6570\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3084\u53d6\u308a\u7d44\u307f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u5e45\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002 \u6b21\u306b\u3001\u305d\u306e\u53d6\u308a\u7d44\u307f\u304c\u4ed6\u306e\u6210\u679c\u306b\u7e4b\u304c\u308b\u304b\u3069\u3046\u304b\u3092\u81ea\u554f\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u53ce\u76ca\u306e\u5897\u52a0\u3001\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u3001\u307e\u305f\u306f\u5f93\u696d\u54e1\u4f53\u9a13\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u76ee\u6a19\u306f\u30d3\u30b8\u30e7\u30f3\u3068\u6574\u5408\u3057\u3066\u3044\u308b\u826f\u3044\u5146\u5019\u3068\u8a00\u3048\u307e\u3059\u3002 OKR\u306e\u4f8b Apple\u306e2016\u5e74\u306e\u76ee\u6a19\u306f2015\u5e746\u6708\u306b\u767a\u8868\u3055\u308c\u3001\u305d\u306e\u4e2d\u306b\u306f\u300c\u5c0f\u58f2\u5e97\u306e\u6570\u309215\uff05\u5897\u52a0\u3055\u305b\u308b\u300d\u3084\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u309210\u5104\u53f0\u304b\u308920\u5104\u53f0\u306b\u500d\u5897\u3055\u305b\u308b\u300d\u306a\u3069\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3057\u305f\u3002 \u3053\u308c\u3089\u306eOKR\u306f\u3001\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u6a5f\u4f1a\u3092\u5275\u51fa\u3059\u308b\u3068\u3044\u3046\u30d7\u30ed\u30c0\u30af\u30c8\u6226\u7565\u306b\u4e00\u81f4\u3057\u3066\u304a\u308a\u3001\u76ee\u6a19\u3092\u30d7\u30ed\u30c0\u30af\u30c8\uff08\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\uff09\u306b\u95a2\u9023\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u3068\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5bfe\u9762\u3067\u306e\u88fd\u54c1\u3084\u65e2\u5b58\u9867\u5ba2\u3092\u901a\u3058\u3066\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3082\u6ce8\u529b\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u76ee\u6a19\u306f\u3001\u540c\u5e74\u306e\u4ed6\u306e\u76ee\u6a19\u3068\u95a2\u9023\u4ed8\u3051\u3066\u6574\u7406\u3055\u308c\u3001\u8a55\u4fa1\u53ef\u80fd\u306a\u5f62\u3067\u30b0\u30eb\u30fc\u30d7\u5316\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002 SaaS\u696d\u754c\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5171\u901a\u306eOKR\u304c\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002 e\u30b3\u30de\u30fc\u30b9 \u3042\u306a\u305f\u306e\u88fd\u54c1\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u306e\u6210\u9577\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306aOKR\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002 \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a \u5e73\u5747\u6ce8\u6587\u984d\u306e\u5897\u52a0 \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u306e\u524a\u6e1b \u65b0\u898f vs \u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u30d0\u30e9\u30f3\u30b9\u6539\u5584 \u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u306e\u5411\u4e0a \u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u58f2\u4e0a\u3092\u4fc3\u9032\u3057\u305f\u3044\u5834\u5408\u3001\u4ee5\u4e0b\u306eOKR\u304c\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002 \u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u306e\u5897\u52a0 \u30da\u30a4\u30a6\u30a9\u30fc\u30eb\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a \u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u306e\u5411\u4e0a \u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593\u306e\u5897\u52a0 \u76f4\u5e30\u7387\u306e\u524a\u6e1b \u8a18\u4e8b\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a \u30d1\u30a4\u30ec\u30fc\u30c8\u30fb\u30e1\u30c8\u30ea\u30af\u30b9\uff08Pirate Metrics\uff09 \u9867\u5ba2\u30d5\u30a1\u30cd\u30eb\u3092\u7ba1\u7406\u3059\u308b\u969b\u306b\u3001\u300c\u30d1\u30a4\u30ec\u30fc\u30c4\u30fb\u30e1\u30c8\u30ea\u30af\u30b9\u300d\u3092\u6d3b\u7528\u3059\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u5404\u30b9\u30c6\u30fc\u30b8\u306e\u982d\u6587\u5b57\u3092\u3064\u306a\u3052\u308b\u3068\u300cAAARRR\uff08\u30a2\u30fc\uff09\u300d\u3068\u8aad\u3081\u308b\u3053\u3068\u304b\u3089\u540d\u4ed8\u3051\u3089\u308c\u307e\u3057\u305f\u3002\u5b9f\u969b\u306b\u306f\u3001\u9867\u5ba2\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u308b\u6bb5\u968e\u304b\u3089\u3001\u8cfc\u5165\u3001\u7d99\u7d9a\u5229\u7528\u3001\u7d39\u4ecb\u3001\u305d\u3057\u3066\u53ce\u76ca\u306b\u81f3\u308b\u307e\u3067\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc \u3092\u6e2c\u5b9a\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002 Awareness\uff08\u8a8d\u77e5\uff09 Acquisition\uff08\u7372\u5f97\uff09 Activation\uff08\u6d3b\u6027\u5316\uff09 Retention\uff08\u7d99\u7d9a\uff09 Referral\uff08\u7d39\u4ecb\uff09 Revenue\uff08\u53ce\u76ca\uff09 \u305d\u306e\u4ed6\u306e\u6307\u6a19 \u6f5c\u5728\u9867\u5ba2\u6570 \u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CPA\uff09 \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u7814\u7a76\u958b\u767a \u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7 \u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9 \u7d99\u7d9a\u5229\u7528 \u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\\\/\u9ad8\u5ea6\u306a\u5229\u7528 OKRs\u306e\u66f8\u304d\u65b9 \u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u4f1a\u793e\u304c\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3066\u3044\u308b\u3001\u307e\u305f\u306f\u65b0\u3057\u3044\u3053\u3068\u3092\u5b9f\u884c\u3057\u3066\u3044\u308b\u304b\u306e\u3088\u3046\u306b\u8a18\u8ff0\u3059\u308b\u3053\u3068\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002\u76ee\u6a19\u306f\u3001\u9867\u5ba2\u306e\u6210\u529f\u3001\u4fa1\u5024\u306e\u6210\u9577\u3001\u5f93\u696d\u54e1\uff08\u304a\u3088\u3073\u9867\u5ba2\uff09\u306e\u6e80\u8db3\u5ea6\u5411\u4e0a\u306a\u3069\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3079\u304d\u3067\u3059\u304c\u3001\u305d\u308c\u304c\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u5177\u4f53\u7684\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u76ee\u6a19\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u6539\u5584\u304c\u5fc5\u8981\u304b\u3092\u8cea\u7684\u306b\u8aac\u660e\u3059\u308b\u5f62\u3067\u8a2d\u5b9a\u3057\u3001\u4e3b\u8981\u306a\u6210\u679c\uff08Key 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Apple\u306e2016\u5e74\u306e\u76ee\u6a19\u306f2015\u5e746\u6708\u306b\u767a\u8868\u3055\u308c\u3001\u305d\u306e\u4e2d\u306b\u306f\u300c\u5c0f\u58f2\u5e97\u306e\u6570\u309215\uff05\u5897\u52a0\u3055\u305b\u308b\u300d\u3084\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u309210\u5104\u53f0\u304b\u308920\u5104\u53f0\u306b\u500d\u5897\u3055\u305b\u308b\u300d\u306a\u3069\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3057\u305f\u3002    \u3053\u308c\u3089\u306eOKR\u306f\u3001\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u6a5f\u4f1a\u3092\u5275\u51fa\u3059\u308b\u3068\u3044\u3046\u30d7\u30ed\u30c0\u30af\u30c8\u6226\u7565\u306b\u4e00\u81f4\u3057\u3066\u304a\u308a\u3001\u76ee\u6a19\u3092\u30d7\u30ed\u30c0\u30af\u30c8\uff08\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\uff09\u306b\u95a2\u9023\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u3068\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5bfe\u9762\u3067\u306e\u88fd\u54c1\u3084\u65e2\u5b58\u9867\u5ba2\u3092\u901a\u3058\u3066\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3082\u6ce8\u529b\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u76ee\u6a19\u306f\u3001\u540c\u5e74\u306e\u4ed6\u306e\u76ee\u6a19\u3068\u95a2\u9023\u4ed8\u3051\u3066\u6574\u7406\u3055\u308c\u3001\u8a55\u4fa1\u53ef\u80fd\u306a\u5f62\u3067\u30b0\u30eb\u30fc\u30d7\u5316\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002    SaaS\u696d\u754c\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5171\u901a\u306eOKR\u304c\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002   e\u30b3\u30de\u30fc\u30b9   \u3042\u306a\u305f\u306e\u88fd\u54c1\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u306e\u6210\u9577\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306aOKR\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002   \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a   \u5e73\u5747\u6ce8\u6587\u984d\u306e\u5897\u52a0  \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u306e\u524a\u6e1b  \u65b0\u898f vs \u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u30d0\u30e9\u30f3\u30b9\u6539\u5584  \u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u306e\u5411\u4e0a   \u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b    \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u58f2\u4e0a\u3092\u4fc3\u9032\u3057\u305f\u3044\u5834\u5408\u3001\u4ee5\u4e0b\u306eOKR\u304c\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002   \u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u306e\u5897\u52a0  \u30da\u30a4\u30a6\u30a9\u30fc\u30eb\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a  \u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u306e\u5411\u4e0a  \u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593\u306e\u5897\u52a0  \u76f4\u5e30\u7387\u306e\u524a\u6e1b  \u8a18\u4e8b\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a   \u30d1\u30a4\u30ec\u30fc\u30c8\u30fb\u30e1\u30c8\u30ea\u30af\u30b9\uff08Pirate Metrics\uff09  \u9867\u5ba2\u30d5\u30a1\u30cd\u30eb\u3092\u7ba1\u7406\u3059\u308b\u969b\u306b\u3001\u300c\u30d1\u30a4\u30ec\u30fc\u30c4\u30fb\u30e1\u30c8\u30ea\u30af\u30b9\u300d\u3092\u6d3b\u7528\u3059\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u5404\u30b9\u30c6\u30fc\u30b8\u306e\u982d\u6587\u5b57\u3092\u3064\u306a\u3052\u308b\u3068\u300cAAARRR\uff08\u30a2\u30fc\uff09\u300d\u3068\u8aad\u3081\u308b\u3053\u3068\u304b\u3089\u540d\u4ed8\u3051\u3089\u308c\u307e\u3057\u305f\u3002\u5b9f\u969b\u306b\u306f\u3001\u9867\u5ba2\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u308b\u6bb5\u968e\u304b\u3089\u3001\u8cfc\u5165\u3001\u7d99\u7d9a\u5229\u7528\u3001\u7d39\u4ecb\u3001\u305d\u3057\u3066\u53ce\u76ca\u306b\u81f3\u308b\u307e\u3067\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc \u3092\u6e2c\u5b9a\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002   Awareness\uff08\u8a8d\u77e5\uff09  Acquisition\uff08\u7372\u5f97\uff09  Activation\uff08\u6d3b\u6027\u5316\uff09  Retention\uff08\u7d99\u7d9a\uff09  Referral\uff08\u7d39\u4ecb\uff09  Revenue\uff08\u53ce\u76ca\uff09    \u305d\u306e\u4ed6\u306e\u6307\u6a19   \u6f5c\u5728\u9867\u5ba2\u6570  \u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CPA\uff09  \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8  \u7814\u7a76\u958b\u767a  \u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7  \u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9  \u7d99\u7d9a\u5229\u7528  \u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\/\u9ad8\u5ea6\u306a\u5229\u7528   OKRs\u306e\u66f8\u304d\u65b9    \u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u4f1a\u793e\u304c\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3066\u3044\u308b\u3001\u307e\u305f\u306f\u65b0\u3057\u3044\u3053\u3068\u3092\u5b9f\u884c\u3057\u3066\u3044\u308b\u304b\u306e\u3088\u3046\u306b\u8a18\u8ff0\u3059\u308b\u3053\u3068\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002\u76ee\u6a19\u306f\u3001\u9867\u5ba2\u306e\u6210\u529f\u3001\u4fa1\u5024\u306e\u6210\u9577\u3001\u5f93\u696d\u54e1\uff08\u304a\u3088\u3073\u9867\u5ba2\uff09\u306e\u6e80\u8db3\u5ea6\u5411\u4e0a\u306a\u3069\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3079\u304d\u3067\u3059\u304c\u3001\u305d\u308c\u304c\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u5177\u4f53\u7684\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002    \u76ee\u6a19\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u6539\u5584\u304c\u5fc5\u8981\u304b\u3092\u8cea\u7684\u306b\u8aac\u660e\u3059\u308b\u5f62\u3067\u8a2d\u5b9a\u3057\u3001\u4e3b\u8981\u306a\u6210\u679c\uff08Key Results\uff09\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u304c\u81ea\u5206\u305f\u3061\u306e\u7d44\u7e54\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u4ed5\u4e8b\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u76ee\u6a19\u306f\u3001\u9054\u6210\u3059\u3079\u304d\u5185\u5bb9\u3092\u660e\u78ba\u306b\u3057\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u6226\u7565\u306e\u7b56\u5b9a\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002    Apple\u306e2016\u5e74\u306e\u76ee\u6a19\u306e\u3088\u3046\u306b\u3001\u300c\u7d20\u6674\u3089\u3057\u3044\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u3082\u3063\u3068\u4f5c\u308b\u300d\u3068\u3044\u3063\u305f\u7d44\u7e54\u7684\u306a\u30c6\u30fc\u30de\u3092\u4f7f\u3046\u3053\u3068\u306f\u52b9\u679c\u7684\u3067\u3059\u3002\u66d6\u6627\u306a\u8868\u73fe\u3067\u3042\u308b\u300c\u6700\u9ad8\u3067\u3042\u308b\u3053\u3068\u300d\u3088\u308a\u3082\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u306e\u65b9\u304c\u826f\u3044\u7d50\u679c\u3092\u751f\u307f\u307e\u3059\u3002\u76ee\u6a19\u306f\u5171\u6709\u3055\u308c\u3001\u5168\u54e1\u304c\u53c2\u52a0\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002    \u76ee\u6a19\u306f\u4e3b\u89b3\u7684\u3067\u3042\u3063\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3001\u300c\u6700\u9ad8\u3067\u3042\u308b\u3053\u3068\u300d\u306f\u5177\u4f53\u6027\u306b\u6b20\u3051\u3001\u6e2c\u5b9a\u304c\u96e3\u3057\u3044\u305f\u3081\u9069\u5207\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u76ee\u6a19\u3092\u6226\u7565\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u306f\u5177\u4f53\u7684\u3067\u6e2c\u5b9a\u53ef\u80fd\u306a\u3082\u306e\u306b\u306a\u308a\u3001\u5b9f\u73fe\u53ef\u80fd\u306a\u30b4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u6642\u9593\u3092\u77ed\u7e2e\u3059\u308b\u300d\u3084\u300c\u30e2\u30b8\u30e5\u30fc\u30ebX\u306b\u95a2\u3059\u308b\u30b5\u30dd\u30fc\u30c8\u30c1\u30b1\u30c3\u30c8\u3092\u6e1b\u3089\u3059\u300d\u3068\u3044\u3063\u305f\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u3001\u300c\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u6642\u9593\u3092Q3\u7d42\u4e86\u6642\u307e\u3067\u306b7\u65e5\u4ee5\u5185\u306b\u3059\u308b\u300d\u3084\u300c\u30b5\u30dd\u30fc\u30c8\u30c1\u30b1\u30c3\u30c8\u3092100\u4ef6\u304b\u308975\u4ef6\u306b\u6e1b\u3089\u3059\u300d\u3068\u3044\u3063\u305f\u4e3b\u8981\u306a\u6210\u679c\uff08Key Results\uff09\u304c\u4ed8\u968f\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u304c\u3088\u308a\u5177\u4f53\u7684\u306b\u306a\u308a\u307e\u3059\u3002    \u901a\u5e38\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30c1\u30fc\u30e0\u3054\u3068\u306b3\u301c5\u3064\u306e\u76ee\u6a19\u304c\u6700\u9069\u3067\u3059\u3002\u305d\u308c\u4ee5\u4e0a\u591a\u304f\u306a\u308b\u3068\u3001\u76ee\u6a19\u304c\u66d6\u6627\u306b\u306a\u308a\u3001\u4f55\u304c\u6210\u529f\u3092\u610f\u5473\u3059\u308b\u306e\u304b\u304c\u4e0d\u660e\u78ba\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002   OKR\u306e\u8a08\u6e2c\u3068\u8a55\u4fa1    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Results\uff09\u306f\u3001\u56db\u534a\u671f\u3054\u3068\u306e\u76ee\u6a19\u9054\u6210\u3092\u76ee\u6307\u3057\u3066\u7279\u5b9a\u3055\u308c\u308b\u3079\u304d\u3067\u3042\u308a\u3001\u3053\u308c\u3089\u306f\u660e\u78ba\u3067\u6e2c\u5b9a\u53ef\u80fd\u3067\u3042\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u900f\u660e\u6027\u306b\u3088\u3063\u3066\u3001\u5168\u54e1\u304c\u4e00\u8cab\u3057\u3066\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u9032\u307f\u3001\u6226\u7565\u306b\u5bfe\u3057\u3066\u8cac\u4efb\u3092\u6301\u3064\u3053\u3068\u304c\u4fc3\u3055\u308c\u307e\u3059\u3002   \u76ee\u6a19\uff08Objective\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u304b\uff1f  \u307e\u305a\u3001\u73fe\u5728\u76f4\u9762\u3057\u3066\u3044\u308b\u6700\u5927\u306e\u8ab2\u984c\u306b\u3064\u3044\u3066\u8003\u3048\u307e\u3057\u3087\u3046\u3002  \u89e3\u6c7a\u3059\u3079\u304d\u554f\u984c\u306f\u4f55\u304b\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u76ee\u6a19\u306f\u3001\u6e2c\u5b9a\u53ef\u80fd\u3067\u5177\u4f53\u7684\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u30c1\u30fc\u30e0\u5185\u306e\u8907\u6570\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3084\u53d6\u308a\u7d44\u307f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u5e45\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002   \u6b21\u306b\u3001\u305d\u306e\u53d6\u308a\u7d44\u307f\u304c\u4ed6\u306e\u6210\u679c\u306b\u7e4b\u304c\u308b\u304b\u3069\u3046\u304b\u3092\u81ea\u554f\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u3053\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u53ce\u76ca\u306e\u5897\u52a0\u3001\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u3001\u307e\u305f\u306f\u5f93\u696d\u54e1\u4f53\u9a13\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u76ee\u6a19\u306f\u30d3\u30b8\u30e7\u30f3\u3068\u6574\u5408\u3057\u3066\u3044\u308b\u826f\u3044\u5146\u5019\u3068\u8a00\u3048\u307e\u3059\u3002   OKR\u306e\u4f8b  Apple\u306e2016\u5e74\u306e\u76ee\u6a19\u306f2015\u5e746\u6708\u306b\u767a\u8868\u3055\u308c\u3001\u305d\u306e\u4e2d\u306b\u306f\u300c\u5c0f\u58f2\u5e97\u306e\u6570\u309215\uff05\u5897\u52a0\u3055\u305b\u308b\u300d\u3084\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u309210\u5104\u53f0\u304b\u308920\u5104\u53f0\u306b\u500d\u5897\u3055\u305b\u308b\u300d\u306a\u3069\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3057\u305f\u3002    \u3053\u308c\u3089\u306eOKR\u306f\u3001\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u6a5f\u4f1a\u3092\u5275\u51fa\u3059\u308b\u3068\u3044\u3046\u30d7\u30ed\u30c0\u30af\u30c8\u6226\u7565\u306b\u4e00\u81f4\u3057\u3066\u304a\u308a\u3001\u76ee\u6a19\u3092\u30d7\u30ed\u30c0\u30af\u30c8\uff08\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\uff09\u306b\u95a2\u9023\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u3068\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5bfe\u9762\u3067\u306e\u88fd\u54c1\u3084\u65e2\u5b58\u9867\u5ba2\u3092\u901a\u3058\u3066\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u3082\u6ce8\u529b\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u76ee\u6a19\u306f\u3001\u540c\u5e74\u306e\u4ed6\u306e\u76ee\u6a19\u3068\u95a2\u9023\u4ed8\u3051\u3066\u6574\u7406\u3055\u308c\u3001\u8a55\u4fa1\u53ef\u80fd\u306a\u5f62\u3067\u30b0\u30eb\u30fc\u30d7\u5316\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002    SaaS\u696d\u754c\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5171\u901a\u306eOKR\u304c\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002   e\u30b3\u30de\u30fc\u30b9   \u3042\u306a\u305f\u306e\u88fd\u54c1\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u306e\u6210\u9577\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306aOKR\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002   \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a   \u5e73\u5747\u6ce8\u6587\u984d\u306e\u5897\u52a0  \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u306e\u524a\u6e1b  \u65b0\u898f vs \u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u30d0\u30e9\u30f3\u30b9\u6539\u5584  \u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u306e\u5411\u4e0a   \u30b3\u30f3\u30c6\u30f3\u30c4\u63d0\u4f9b    \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6d3b\u7528\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u58f2\u4e0a\u3092\u4fc3\u9032\u3057\u305f\u3044\u5834\u5408\u3001\u4ee5\u4e0b\u306eOKR\u304c\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002   \u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u306e\u5897\u52a0  \u30da\u30a4\u30a6\u30a9\u30fc\u30eb\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a  \u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u306e\u5411\u4e0a  \u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593\u306e\u5897\u52a0  \u76f4\u5e30\u7387\u306e\u524a\u6e1b  \u8a18\u4e8b\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a   \u30d1\u30a4\u30ec\u30fc\u30c8\u30fb\u30e1\u30c8\u30ea\u30af\u30b9\uff08Pirate Metrics\uff09  \u9867\u5ba2\u30d5\u30a1\u30cd\u30eb\u3092\u7ba1\u7406\u3059\u308b\u969b\u306b\u3001\u300c\u30d1\u30a4\u30ec\u30fc\u30c4\u30fb\u30e1\u30c8\u30ea\u30af\u30b9\u300d\u3092\u6d3b\u7528\u3059\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u5404\u30b9\u30c6\u30fc\u30b8\u306e\u982d\u6587\u5b57\u3092\u3064\u306a\u3052\u308b\u3068\u300cAAARRR\uff08\u30a2\u30fc\uff09\u300d\u3068\u8aad\u3081\u308b\u3053\u3068\u304b\u3089\u540d\u4ed8\u3051\u3089\u308c\u307e\u3057\u305f\u3002\u5b9f\u969b\u306b\u306f\u3001\u9867\u5ba2\u304c\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u308b\u6bb5\u968e\u304b\u3089\u3001\u8cfc\u5165\u3001\u7d99\u7d9a\u5229\u7528\u3001\u7d39\u4ecb\u3001\u305d\u3057\u3066\u53ce\u76ca\u306b\u81f3\u308b\u307e\u3067\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc \u3092\u6e2c\u5b9a\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002   Awareness\uff08\u8a8d\u77e5\uff09  Acquisition\uff08\u7372\u5f97\uff09  Activation\uff08\u6d3b\u6027\u5316\uff09  Retention\uff08\u7d99\u7d9a\uff09  Referral\uff08\u7d39\u4ecb\uff09  Revenue\uff08\u53ce\u76ca\uff09    \u305d\u306e\u4ed6\u306e\u6307\u6a19   \u6f5c\u5728\u9867\u5ba2\u6570  \u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CPA\uff09  \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8  \u7814\u7a76\u958b\u767a  \u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7  \u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9  \u7d99\u7d9a\u5229\u7528  \u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\/\u9ad8\u5ea6\u306a\u5229\u7528   OKRs\u306e\u66f8\u304d\u65b9    \u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u4f1a\u793e\u304c\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3066\u3044\u308b\u3001\u307e\u305f\u306f\u65b0\u3057\u3044\u3053\u3068\u3092\u5b9f\u884c\u3057\u3066\u3044\u308b\u304b\u306e\u3088\u3046\u306b\u8a18\u8ff0\u3059\u308b\u3053\u3068\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002\u76ee\u6a19\u306f\u3001\u9867\u5ba2\u306e\u6210\u529f\u3001\u4fa1\u5024\u306e\u6210\u9577\u3001\u5f93\u696d\u54e1\uff08\u304a\u3088\u3073\u9867\u5ba2\uff09\u306e\u6e80\u8db3\u5ea6\u5411\u4e0a\u306a\u3069\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3079\u304d\u3067\u3059\u304c\u3001\u305d\u308c\u304c\u6e2c\u5b9a\u3067\u304d\u308b\u3088\u3046\u5177\u4f53\u7684\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002    \u76ee\u6a19\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u6539\u5584\u304c\u5fc5\u8981\u304b\u3092\u8cea\u7684\u306b\u8aac\u660e\u3059\u308b\u5f62\u3067\u8a2d\u5b9a\u3057\u3001\u4e3b\u8981\u306a\u6210\u679c\uff08Key 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Acquisition\uff08\u7372\u5f97\uff09 Activation\uff08\u6d3b\u6027\u5316\uff09 Retention\uff08\u7d99\u7d9a\uff09 Referral\uff08\u7d39\u4ecb\uff09 Revenue\uff08\u53ce\u76ca\uff09 \u305d\u306e\u4ed6\u306e\u6307\u6a19 \u6f5c\u5728\u9867\u5ba2\u6570 \u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CPA\uff09 \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u7814\u7a76\u958b\u767a \u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7 \u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9 \u7d99\u7d9a\u5229\u7528 \u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\/\u9ad8\u5ea6\u306a\u5229\u7528 OKRs\u306e\u66f8\u304d\u65b9 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Results\uff09\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u304c\u81ea\u5206\u305f\u3061\u306e\u7d44\u7e54\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u4ed5\u4e8b\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u76ee\u6a19\u306f\u3001\u9054\u6210\u3059\u3079\u304d\u5185\u5bb9\u3092\u660e\u78ba\u306b\u3057\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u6226\u7565\u306e\u7b56\u5b9a\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002 Apple\u306e2016\u5e74\u306e\u76ee\u6a19\u306e\u3088\u3046\u306b\u3001\u300c\u7d20\u6674\u3089\u3057\u3044\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u3082\u3063\u3068\u4f5c\u308b\u300d\u3068\u3044\u3063\u305f\u7d44\u7e54\u7684\u306a\u30c6\u30fc\u30de\u3092\u4f7f\u3046\u3053\u3068\u306f\u52b9\u679c\u7684\u3067\u3059\u3002\u66d6\u6627\u306a\u8868\u73fe\u3067\u3042\u308b\u300c\u6700\u9ad8\u3067\u3042\u308b\u3053\u3068\u300d\u3088\u308a\u3082\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u306e\u65b9\u304c\u826f\u3044\u7d50\u679c\u3092\u751f\u307f\u307e\u3059\u3002\u76ee\u6a19\u306f\u5171\u6709\u3055\u308c\u3001\u5168\u54e1\u304c\u53c2\u52a0\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002 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Results\uff09\u304c\u4ed8\u968f\u3059\u308b\u3053\u3068\u3067\u3001\u76ee\u6a19\u304c\u3088\u308a\u5177\u4f53\u7684\u306b\u306a\u308a\u307e\u3059\u3002 \u901a\u5e38\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30c1\u30fc\u30e0\u3054\u3068\u306b3\u301c5\u3064\u306e\u76ee\u6a19\u304c\u6700\u9069\u3067\u3059\u3002\u305d\u308c\u4ee5\u4e0a\u591a\u304f\u306a\u308b\u3068\u3001\u76ee\u6a19\u304c\u66d6\u6627\u306b\u306a\u308a\u3001\u4f55\u304c\u6210\u529f\u3092\u610f\u5473\u3059\u308b\u306e\u304b\u304c\u4e0d\u660e\u78ba\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002 OKR\u306e\u8a08\u6e2c\u3068\u8a55\u4fa1 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OKR\u306f\u3001\u30c1\u30fc\u30e0\u3078\u306e\u76ee\u6a19\u4f1d\u9054\u306e\u624b\u6bb5\u3068\u3057\u3066\u3088\u304f\u5229\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3059\u3079\u3066\u306e\u76ee\u6a19\u304c\u6587\u8108\u306b\u6cbf\u3063\u3066\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3089\u308c\u3001\u91cd\u8981\u5ea6\u306b\u57fa\u3065\u3044\u3066\u884c\u52d5\u8a08\u753b\u304c\u7acb\u3066\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u5fc5\u8981\u306a\u5909\u5316\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u306b\u304f\u3044\u30a2\u30a4\u30c7\u30a2\u3092\u6392\u9664\u3059\u308b\u969b\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002 \u4f1a\u793e\u306eOKR\u3068\u30d7\u30ed\u30c0\u30af\u30c8OKR\u306e\u9055\u3044 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