{"id":31161,"date":"2025-01-25T02:52:54","date_gmt":"2025-01-24T17:52:54","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?p=31161"},"modified":"2025-02-03T16:36:28","modified_gmt":"2025-02-03T07:36:28","slug":"15-principles-of-good-service-design","status":"publish","type":"post","link":"https:\/\/uxdaystokyo.com\/articles\/15-principles-of-good-service-design\/","title":{"rendered":"\u7d76\u5bfe\u306b\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\uff01\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f315\u306e\u539f\u5247"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/01\/\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3-\uff11\uff15-\u306e\u539f\u5247.png\" alt=\"\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f315\u306e\u539f\u5247\" class=\"wp-image-31203\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/01\/\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3-\uff11\uff15-\u306e\u539f\u5247.png 940w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/01\/\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3-\uff11\uff15-\u306e\u539f\u5247-300x251.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/01\/\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3-\uff11\uff15-\u306e\u539f\u5247-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p><br>\u3053\u306e\u8a18\u4e8b\u306f\u3001Sara Drummond(\u30b5\u30e9\u30fb\u30c9\u30e9\u30e2\u30f3\u30c9)\u6c0f\u304c\u300c<a href=\"https:\/\/good.services\/\" target=\"_blank\" rel=\"noopener\" title=\"The School of Good Services\">The School of Good Services<\/a>\u300d\u3067\u6559\u3048\u3066\u3044\u308b\u300c\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306e15\u306e\u57fa\u672c\u539f\u5247\u300d\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<a href=\"https:\/\/2025.uxdaystokyo.com\/speakers\/\" target=\"_blank\" rel=\"noopener\" title=\"UX DAYS TOKYO 2025\">UX DAYS TOKYO 2025<\/a>\u3067\u3082\u30c6\u30fc\u30de\u306b\u306a\u3063\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u539f\u5247\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8eab\u306e\u56de\u308a\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u672c\u5f53\u306b\u3046\u307e\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f \u76ee\u7684\u3092\u9054\u6210\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f \u3053\u308c\u3089\u306e\u57fa\u672c\u539f\u5247\u306b\u7167\u3089\u3057\u5408\u308f\u305b\u3066\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u5728\u308a\u65b9\u3092\u898b\u76f4\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u539f\u6587\uff1a<a href=\"https:\/\/good.services\/15-principles-of-good-service-design\">https:\/\/good.services\/15-principles-of-good-service-design<\/a><\/p>\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a class=\"aioseo-toc-item\" href=\"#aioseo-1-be-easy-to-find\">1. \u898b\u3064\u3051\u3084\u3059\u3055\u306e\u78ba\u4fdd\n(Be Easy to find)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-2-clearly-explain-the-purpose-of-your-service\">2. \u30b5\u30fc\u30d3\u30b9\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u8aac\u660e\n(Clearly explain the purpose of your service)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-3-set-the-expectations-a-user-has-of-your-service\">3. \u671f\u5f85\u5024\u306e\u9069\u5207\u306a\u8a2d\u5b9a\n(Set the expectations a user has of your service)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-4-enable-each-user-to-complete-the-outcome-they-set-out-to-do\">4. \u76ee\u7684\u9054\u6210\u306e\u5b9f\u73fe\u6027\n(Enable each user to complete the outcome they set out to do)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-5-work-in-a-way-that-is-familiar\">5. \u99b4\u67d3\u307f\u3084\u3059\u3044\u64cd\u4f5c\u6027\n(Work in a way that is familiar)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-6-require-no-prior-knowledge-to-use\">6. \u4e88\u5099\u77e5\u8b58\u4e0d\u8981\u306e\u539f\u5247\n(Require no prior knowledge to use)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-7-be-agnostic-of-organisational-structures\">7. \u7d44\u7e54\u69cb\u9020\u304b\u3089\u306e\u72ec\u7acb\u6027\n(Be agnostic of organisational structures)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-8-require-the-minimum-possible-steps-to-complete\">8. \u6700\u5c0f\u9650\u306e\u624b\u9806\n(Require the minimum possible steps to complete)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-9-be-consistent-throughout\">9. \u4e00\u8cab\u6027\u306e\u7dad\u6301\n(Be consistent throughout)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-10-have-no-dead-ends\">10. \u884c\u304d\u6b62\u307e\u308a\u306e\u6392\u9664\n(Have no dead ends)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-11-be-usable-by-everyone-equally\">11. \u666e\u904d\u7684\u306a\u5229\u7528\u53ef\u80fd\u6027\n(Be usable by everyone, equally)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-12-encourage-the-right-behaviours-from-users-and-service-providers\">12. \u9069\u5207\u306a\u884c\u52d5\u306e\u4fc3\u9032\n(Encourage the right behaviours from users and service providers)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-13-respond-to-change-quickly\">13. \u8fc5\u901f\u306a\u5909\u66f4\u5bfe\u5fdc\n(Respond to change quickly)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-14-clearly-explain-why-a-decision-has-been-made\">14. \u610f\u601d\u6c7a\u5b9a\u306e\u6839\u62e0\u306e\u660e\u793a\n(Clearly explain why a decision has been made)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-15-make-it-easy-to-get-human-assistance\">15. \u4eba\u7684\u652f\u63f4\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6027\n(Make it easy to get human assistance)<\/a><\/li><li><a class=\"aioseo-toc-item\" href=\"#aioseo-\">\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306e\u544a\u77e5<\/a><\/li><\/ul><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u512a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u3001\u666e\u904d\u7684\u306a15\u306e\u539f\u5247\u306f\u3001\u3042\u3089\u3086\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u8a2d\u8a08\u3001\u8a55\u4fa1\u3001\u54c1\u8cea\u7ba1\u7406\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-1-be-easy-to-find\">1. \u898b\u3064\u3051\u3084\u3059\u3055\u306e\u78ba\u4fdd<br>(Be Easy to find)<\/h2>\n\n\n\n<p>\u521d\u3081\u3066\u5229\u7528\u3059\u308b\u4eba\u3084\u3001\u8a73\u3057\u3044\u77e5\u8b58\u304c\u306a\u3044\u4eba\u3067\u3082\u3001\u5fc5\u8981\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u7c21\u5358\u306b\u898b\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<br>\u4f8b\u3048\u3070\u3001\u300c\u8eca\u306e\u904b\u8ee2\u3092\u899a\u3048\u305f\u3044\u300d\u3068\u601d\u3063\u305f\u4eba\u304c\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u300c\u904b\u8ee2\u514d\u8a31\u306e\u53d6\u5f97\u65b9\u6cd5\u300d\u306b\u305f\u3069\u308a\u7740\u3051\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-2-clearly-explain-the-purpose-of-your-service\">2. \u30b5\u30fc\u30d3\u30b9\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u8aac\u660e<br>(Clearly explain the purpose of your service)<\/h2>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u306e\u76ee\u7684\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5229\u7528\u3092\u958b\u59cb\u3059\u308b\u6642\u70b9\u3067\u660e\u78ba\u306b\u7406\u89e3\u3067\u304d\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br>\u4e88\u5099\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u3001\u300c\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u81ea\u5206\u306b\u3069\u3093\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3067\u304d\u308b\u306e\u304b\u300d\u304c\u76f4\u611f\u7684\u306b\u5206\u304b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-3-set-the-expectations-a-user-has-of-your-service\">3. \u671f\u5f85\u5024\u306e\u9069\u5207\u306a\u8a2d\u5b9a<br>(Set the expectations a user has of your service)<\/h2>\n\n\n\n<p>\u512a\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u6c42\u3081\u3089\u308c\u308b\u4e8b\u9805\u3068\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u8005\u304c\u63d0\u4f9b\u3059\u308b\u5185\u5bb9\u3092\u660e\u78ba\u306b\u8aac\u660e\u3057\u307e\u3059\u3002\u6240\u8981\u6642\u9593\u3001\u8cbb\u7528\u3001\u5229\u7528\u5236\u9650\u306a\u3069\u306e\u60c5\u5831\u3092\u542b\u3081\u3001\u76f8\u4e92\u306e\u671f\u5f85\u5024\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-4-enable-each-user-to-complete-the-outcome-they-set-out-to-do\">4. \u76ee\u7684\u9054\u6210\u306e\u5b9f\u73fe\u6027<br>(Enable each user to complete the outcome they set out to do)<\/h2>\n\n\n\n<p>\u512a\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u4e8b\u696d\u3092\u59cb\u3081\u308b\u3053\u3068\u3084\u3001\u904b\u8ee2\u514d\u8a31\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u3001\u5f15\u8d8a\u3057\u3092\u3059\u308b\u3053\u3068\u306a\u3069\u3001\u3069\u306e\u3088\u3046\u306a\u76ee\u6a19\u3067\u3042\u3063\u3066\u3082\u3001\u9014\u5207\u308c\u308b\u3053\u3068\u306e\u306a\u3044\u4e00\u9023\u306e\u6d41\u308c\u3068\u3057\u3066\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u76ee\u6a19\u306b\u3064\u3044\u3066\u8003\u3048\u59cb\u3081\u308b\u6bb5\u968e\u304b\u3089\u3001\u76ee\u6a19\u3092\u9054\u6210\u3057\u305f\u5f8c\u306e\u652f\u63f4\u307e\u3067\u3001\u4e00\u8cab\u3057\u305f\u652f\u63f4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-5-work-in-a-way-that-is-familiar\">5. \u99b4\u67d3\u307f\u3084\u3059\u3044\u64cd\u4f5c\u6027<br>(Work in a way that is familiar)<\/h2>\n\n\n\n<p>\u4eba\u3005\u306f\u4eca\u307e\u3067\u306e\u4f53\u9a13\u3092\u3082\u3068\u306b\u7269\u4e8b\u3092\u7406\u89e3\u3057\u307e\u3059\u3002\u5229\u7528\u8005\u306b\u3068\u3063\u3066\u5f79\u7acb\u3064\u4eca\u307e\u3067\u306e\u3084\u308a\u65b9\u304c\u3042\u308c\u3070\u3001\u305d\u306e\u65b9\u6cd5\u306b\u5f93\u3046\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u3059\u3079\u3066\u306e\u3084\u308a\u65b9\u304c\u5f79\u7acb\u3064\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4f1a\u793e\u3084\u7d44\u7e54\u306e\u90fd\u5408\u3067\u6c7a\u3081\u3089\u308c\u305f\u52b9\u7387\u306e\u60aa\u3044\u3084\u308a\u65b9\u3084\u3001\u53e4\u304f\u306a\u3063\u305f\u3084\u308a\u65b9\u306f\u4f7f\u308f\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-6-require-no-prior-knowledge-to-use\">6. \u4e88\u5099\u77e5\u8b58\u4e0d\u8981\u306e\u539f\u5247<br>(Require no prior knowledge to use)<\/h2>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4e88\u5099\u77e5\u8b58\u3092\u524d\u63d0\u3068\u305b\u305a\u306b\u5229\u7528\u3067\u304d\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-7-be-agnostic-of-organisational-structures\">7. \u7d44\u7e54\u69cb\u9020\u304b\u3089\u306e\u72ec\u7acb\u6027<br>(Be agnostic of organisational structures)<\/h2>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u7d44\u7e54\u306e\u4e2d\u306e\u4ed5\u7d44\u307f\u3092\u5229\u7528\u8005\u306b\u898b\u305b\u3059\u304e\u308b\u3053\u3068\u306a\u304f\u52d5\u304b\u3059\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-8-require-the-minimum-possible-steps-to-complete\">8. \u6700\u5c0f\u9650\u306e\u624b\u9806<br>(Require the minimum possible steps to complete)<\/h2>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u63d0\u4f9b\u30c1\u30e3\u30cd\u30eb\u306b\u95a2\u308f\u3089\u305a\u3001\u4e00\u8cab\u3057\u305f\u30c7\u30b6\u30a4\u30f3\u3068\u4f7f\u3044\u5fc3\u5730\u3092\u7dad\u6301\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br>\u8a00\u8449\u306e\u4f7f\u3044\u65b9\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u30c7\u30b6\u30a4\u30f3\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u30d1\u30bf\u30fc\u30f3\u306b\u7d71\u4e00\u611f\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u3082\u8ff7\u308f\u305a\u5feb\u9069\u306b\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-9-be-consistent-throughout\">9. \u4e00\u8cab\u6027\u306e\u7dad\u6301<br>(Be consistent throughout)<\/h2>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u63d0\u4f9b\u30c1\u30e3\u30cd\u30eb\u306b\u95a2\u4fc2\u306a\u304f\u3001\u5168\u4f53\u3092\u901a\u3058\u3066\u7d71\u4e00\u3055\u308c\u305f\u5916\u89b3\u3068\u4f7f\u7528\u611f\u3092\u7dad\u6301\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u8a00\u8a9e\u8868\u73fe\u3001\u8996\u899a\u7684\u30b9\u30bf\u30a4\u30eb\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u30d1\u30bf\u30fc\u30f3\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-10-have-no-dead-ends\">10. \u884c\u304d\u6b62\u307e\u308a\u306e\u6392\u9664<br>(Have no dead ends)<\/h2>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u5229\u7528\u8cc7\u683c\u3084\u9069\u6027\u306b\u95a2\u4fc2\u306a\u304f\u3001\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u660e\u78ba\u306a\u7d50\u679c\u306b\u5c0e\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6b21\u306e\u884c\u52d5\u304c\u5206\u304b\u3089\u305a\u7acb\u3061\u5f80\u751f\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u4f5c\u3063\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-11-be-usable-by-everyone-equally\">11. \u666e\u904d\u7684\u306a\u5229\u7528\u53ef\u80fd\u6027<br>(Be usable by everyone, equally)<\/h2>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u7f6e\u304b\u308c\u3066\u3044\u308b\u72b6\u6cc1\u3084\u500b\u4eba\u306e\u80fd\u529b\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u5168\u3066\u306e\u4eba\u304c\u4f7f\u3048\u308b\u3088\u3046\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u8ab0\u3067\u3082\u540c\u3058\u3088\u3046\u306b\u4f7f\u3048\u308b\u74b0\u5883\u8abf\u6574\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-12-encourage-the-right-behaviours-from-users-and-service-providers\">12. \u9069\u5207\u306a\u884c\u52d5\u306e\u4fc3\u9032<br><strong>(Encourage the right behaviours from users and service providers)<\/strong><\/h2>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u5229\u7528\u8005\u3068\u8077\u54e1\u306e\u4e21\u65b9\u306b\u3068\u3063\u3066\u5f79\u7acb\u3064\u3001\u5b89\u5168\u3067\u52b9\u679c\u7684\u306a\u884c\u52d5\u3092\u52e7\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5229\u7528\u8005\u306b\u5bfe\u3057\u3066\u3001\u500b\u4eba\u60c5\u5831\u3092\u3069\u3046\u4f7f\u3046\u306e\u304b\u8aac\u660e\u305b\u305a\u306b\u60c5\u5831\u3092\u6c42\u3081\u308b\u306a\u3069\u3001\u5371\u967a\u306a\u7fd2\u6163\u306b\u306a\u308a\u304b\u306d\u306a\u3044\u884c\u52d5\u306f\u52e7\u3081\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u8077\u54e1\u306b\u5bfe\u3057\u3066\u306f\u3001\u96fb\u8a71\u5fdc\u5bfe\u3092\u77ed\u304f\u6e08\u307e\u305b\u308b\u3053\u3068\u3092\u76ee\u6a19\u306b\u3059\u308b\u306a\u3069\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u3092\u4e0b\u3052\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308b\u5831\u916c\u306e\u4ed5\u7d44\u307f\u3092\u4f5c\u3063\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-13-respond-to-change-quickly\">13. \u8fc5\u901f\u306a\u5909\u66f4\u5bfe\u5fdc<br><strong>(Respond to change quickly)<\/strong><\/h2>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u5229\u7528\u8005\u306e\u72b6\u6cc1\u304c\u5909\u308f\u3063\u305f\u6642\u306b\u7d20\u65e9\u304f\u67d4\u8edf\u306b\u5bfe\u5fdc\u3057\u3001\u5909\u66f4\u5185\u5bb9\u3092\u3059\u3079\u3066\u306e\u5834\u6240\u3067\u540c\u3058\u3088\u3046\u306b\u53cd\u6620\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u96fb\u8a71\u756a\u53f7\u3092\u5909\u66f4\u3057\u305f\u6642\u306f\u3001\u5b9f\u969b\u306e\u7a93\u53e3\u3067\u3082\u305d\u306e\u65b0\u3057\u3044\u96fb\u8a71\u756a\u53f7\u304c\u4f7f\u308f\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-14-clearly-explain-why-a-decision-has-been-made\">14. \u610f\u601d\u6c7a\u5b9a\u306e\u6839\u62e0\u306e\u660e\u793a<br><strong>(Clearly explain why a decision has been made)<\/strong><\/h2>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u306e\u4e2d\u3067\u5224\u65ad\u304c\u4e0b\u3055\u308c\u308b\u5834\u5408\u3001\u5224\u65ad\u7406\u7531\u3092\u305d\u306e\u6642\u70b9\u3067\u5206\u304b\u308a\u3084\u3059\u304f\u8aac\u660e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5229\u7528\u8005\u304c\u5224\u65ad\u7406\u7531\u306b\u7d0d\u5f97\u3067\u304d\u306a\u3044\u5834\u5408\u306b\u3001\u610f\u898b\u304c\u8a00\u3048\u308b\u5834\u6240\u3082\u7528\u610f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-15-make-it-easy-to-get-human-assistance\">15. \u4eba\u7684\u652f\u63f4\u3078\u306e\u30a2\u30af\u30bb\u30b9\u6027<br><strong>(Make it easy to get human assistance)<\/strong><\/h2>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6709\u4eba\u306e\u30b5\u30dd\u30fc\u30c8\u3078\u7c21\u5358\u306b\u76f8\u8ac7\u3067\u304d\u308b\u65b9\u6cd5\u3092\u5e38\u306b\u63d0\u4f9b\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-\">\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306e\u544a\u77e5<\/h2>\n\n\n\n<p>\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306e\u4e16\u754c\u7684\u6a29\u5a01\u3067\u3042\u308a\u3001\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u300e<a href=\"https:\/\/www.amazon.co.jp\/dp\/9063695438\">Good Services: How to Design Services that Work<\/a>\u300f\u306e\u8457\u8005\u3067\u3042\u308a\u3001\u82f1\u56fd\u653f\u5e9c\u30c7\u30b8\u30bf\u30eb\u30b5\u30fc\u30d3\u30b9\uff08GDS\uff09\u3067\u521d\u306e\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u8cac\u4efb\u8005\u3092\u52d9\u3081\u305f<ruby>Lou Downe<rt>\u30eb\u30fc\u30fb\u30c0\u30a6\u30f3<\/rt><\/ruby>\u6c0f\u3068\u3001\u82f1\u56fd\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u754c\u306e\u5148\u99c6\u8005\u3067\u3042\u308b<ruby>Sarah Drummond<rt>\u30b5\u30e9\u30fb\u30c9\u30e9\u30e2\u30f3\u30c9<\/rt><\/ruby>\u6c0f\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u304c3\u670830\u65e5\u306b\u958b\u50ac\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b6\u30a4\u30f3\u601d\u8003\u3082\u7d44\u307f\u5408\u308f\u305b\u3066<span style=\"background-image: linear-gradient(transparent 60%, rgba(252, 185, 0, 0.5) 60%)\" class=\"sme-highlighter\">\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3069\u306e\u3088\u3046\u306b\u751f\u307f\u51fa\u3059\u304b<\/span>\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306f\u8a2d\u8a08\u3060\u3051\u3067\u306a\u304f\u30b9\u30c6\u30c3\u30d7\u3092\u7406\u89e3\u3059\u308b\u3068\u3046\u307e\u304f\u6a5f\u80fd\u3057\u3066\u3044\u304d\u307e\u3059\u300215\u306e\u57fa\u672c\u539f\u5247\u3092\u5143\u306b\u30013\u6bb5\u968e\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u307f\u306a\u304c\u3089\u30b9\u30c6\u30c3\u30d7\u30a2\u30c3\u30d7\u3059\u308b\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/2025.uxdaystokyo.com\/workshop\/#workshop-lou-sarah\" title=\"\">\u300c\u30b5\u30fc\u30d3\u30b9\u30c7\u30b6\u30a4\u30f3\u306e\u771f\u9ac4<\/a>\u300d<br>\u958b\u50ac\u65e5\u6642\uff1a2025\u5e743\u670830\u65e5\uff08\u65e5\uff099:00\u301c<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/2025.uxdaystokyo.com\/workshop\/#workshop-lou-sarah\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/01\/6-27-1024x576.png\" alt=\"\" class=\"wp-image-31240\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/01\/6-27-1024x576.png 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/01\/6-27-300x169.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/01\/6-27-768x432.png 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/01\/6-27-1536x864.png 1536w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2025\/01\/6-27.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n<p class=\"wp-block-tag-cloud\"><a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/ai\/\" class=\"tag-cloud-link tag-link-92 tag-link-position-1\" style=\"font-size: 14.061855670103pt;\" aria-label=\"AI (7\u500b\u306e\u9805\u76ee)\">AI<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/ai-speaker\/\" class=\"tag-cloud-link tag-link-223 tag-link-position-2\" style=\"font-size: 8pt;\" aria-label=\"AI\u30b9\u30d4\u30fc\u30ab\u30fc (2\u500b\u306e\u9805\u76ee)\">AI\u30b9\u30d4\u30fc\u30ab\u30fc<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/alexa\/\" class=\"tag-cloud-link tag-link-213 tag-link-position-3\" style=\"font-size: 8pt;\" aria-label=\"Alexa (2\u500b\u306e\u9805\u76ee)\">Alexa<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/cennydd-bowles\/\" class=\"tag-cloud-link tag-link-91 tag-link-position-4\" style=\"font-size: 9.7319587628866pt;\" aria-label=\"Cennydd Bowles (3\u500b\u306e\u9805\u76ee)\">Cennydd Bowles<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/cta\/\" class=\"tag-cloud-link tag-link-161 tag-link-position-5\" style=\"font-size: 8pt;\" aria-label=\"CTA (2\u500b\u306e\u9805\u76ee)\">CTA<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/cx\/\" class=\"tag-cloud-link tag-link-146 tag-link-position-6\" style=\"font-size: 8pt;\" aria-label=\"CX (2\u500b\u306e\u9805\u76ee)\">CX<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/jobs-to-be-done\/\" class=\"tag-cloud-link tag-link-141 tag-link-position-7\" style=\"font-size: 8pt;\" aria-label=\"Jobs To Be Done (2\u500b\u306e\u9805\u76ee)\">Jobs To Be Done<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/ui\/\" class=\"tag-cloud-link tag-link-6 tag-link-position-8\" style=\"font-size: 13.340206185567pt;\" aria-label=\"UI (6\u500b\u306e\u9805\u76ee)\">UI<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/user-experience\/\" class=\"tag-cloud-link tag-link-138 tag-link-position-9\" style=\"font-size: 8pt;\" aria-label=\"User experience (2\u500b\u306e\u9805\u76ee)\">User experience<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/ut-test\/\" class=\"tag-cloud-link tag-link-186 tag-link-position-10\" style=\"font-size: 8pt;\" aria-label=\"UT\u691c\u5b9a (2\u500b\u306e\u9805\u76ee)\">UT\u691c\u5b9a<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/ux\/\" class=\"tag-cloud-link tag-link-553 tag-link-position-11\" style=\"font-size: 9.7319587628866pt;\" aria-label=\"UX (3\u500b\u306e\u9805\u76ee)\">UX<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/ux-days-tokyo-2017\/\" class=\"tag-cloud-link tag-link-251 tag-link-position-12\" style=\"font-size: 9.7319587628866pt;\" aria-label=\"UX DAYS TOKYO 2017 (3\u500b\u306e\u9805\u76ee)\">UX DAYS TOKYO 2017<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/ux-days-tokyo-2018\/\" class=\"tag-cloud-link tag-link-314 tag-link-position-13\" style=\"font-size: 12.329896907216pt;\" aria-label=\"UX DAYS TOKYO 2018 (5\u500b\u306e\u9805\u76ee)\">UX DAYS TOKYO 2018<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/ux-days-tokyo-2019\/\" class=\"tag-cloud-link tag-link-351 tag-link-position-14\" style=\"font-size: 9.7319587628866pt;\" aria-label=\"UX DAYS TOKYO 2019 (3\u500b\u306e\u9805\u76ee)\">UX DAYS TOKYO 2019<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/ux-days-tokyo-2020\/\" class=\"tag-cloud-link tag-link-387 tag-link-position-15\" style=\"font-size: 14.061855670103pt;\" aria-label=\"UX DAYS TOKYO 2020 (7\u500b\u306e\u9805\u76ee)\">UX DAYS TOKYO 2020<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/ux-days-tokyo-2024\/\" class=\"tag-cloud-link tag-link-526 tag-link-position-16\" style=\"font-size: 8pt;\" aria-label=\"UX DAYS TOKYO 2024 (2\u500b\u306e\u9805\u76ee)\">UX DAYS TOKYO 2024<\/a>\n<a href=\"https:\/\/uxdaystokyo.com\/articles\/tag\/uxdt2017\/\" class=\"tag-cloud-link tag-link-252 tag-link-position-17\" style=\"font-size: 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