{"id":5932,"date":"2018-02-02T01:00:33","date_gmt":"2018-02-01T16:00:33","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?p=5932"},"modified":"2023-03-02T22:01:50","modified_gmt":"2023-03-02T13:01:50","slug":"4common-misconceptions-jtbds","status":"publish","type":"post","link":"https:\/\/uxdaystokyo.com\/articles\/4common-misconceptions-jtbds\/","title":{"rendered":"\u3088\u304f\u3042\u308b4\u3064\u306e\u300cJobs To Be Done (JTBDs)\u300d\u306e\u8aa4\u89e3"},"content":{"rendered":"<div class=\"rounded-corners-box original-author\">\n<p><img decoding=\"async\" src=\"https:\/\/2018.uxdaystokyo.com\/images\/jim-kalbach.jpg\" alt=\"Jim Kalbach\" \/><\/p>\n<div>\n<h5><a href=\"https:\/\/2018.uxdaystokyo.com\/speakers\/#speaker-jim\">Jim Kalbach(\u30b8\u30e0\u30fb\u30ab\u30eb\u30d0\u30c3\u30af)<\/a><\/h5>\n<p>UX\u30c7\u30b6\u30a4\u30f3\u3001IA\u3001\u60c5\u5831\u6226\u7565\u306e\u5206\u91ce\u3067\u8457\u540d\u306a\u8457\u8ff0\u5bb6\u3001\u8b1b\u6f14\u5bb6\u3001\u6559\u80b2\u8005\u3002<br \/>\n\u7ffb\u8a33\u5143\u8a18\u4e8b:<a href=\"https:\/\/experiencinginformation.com\/2016\/09\/18\/4-common-misconceptions-about-jobs-to-be-done-jtbds\/\" target=\"_blank\" rel=\"noopener\">4 Common Misconceptions about Jobs To Be Done (JTBDs)<\/a><\/p>\n<\/div>\n<\/div>\n<p>\u300cJobs To Be Done\uff08\u30b8\u30e7\u30d6\u30ba\u30fb\u30c8\u30a5\u30fc\u30fb\u30d3\u30fc\u30fb\u30c0\u30f3\uff09\u300d \u306e\u6982\u5ff5\u3092\u7406\u89e3\u3059\u308c\u3070\u3001\u4fa1\u5024\u5275\u9020\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u8996\u70b9\u304c\u5f97\u3089\u308c\u308b\u3002<br \/>\n\u300cJobs To Be Done\u300d\u3092\u6709\u540d\u306b\u3057\u305f\u306e\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30ea\u30fc\u30c0\u30fc\u3001Clayton Christensen\uff08\u30af\u30ec\u30a4\u30c8\u30f3\u30fb\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\uff09\u3060\u3002\u5f7c\u306e\u540d\u8457\u300c<a href=\"http:\/\/amzn.asia\/gXEoqvC\" target=\"_blank\" rel=\"noopener\">The Innovator\u2019s Dilemma\uff08\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u30b8\u30ec\u30f3\u30de\u3001\u7fd4\u6cf3\u793e\uff09<\/a>\u300d\u306e\u7d9a\u7de8\u306e\u300c<a href=\"http:\/\/amzn.asia\/6eNnvdX\" target=\"_blank\" rel=\"noopener\">The Innovator\u2019s Solution\uff08\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u89e3\u3001\u7fd4\u6cf3\u793e\uff09<\/a>\u300d\u306e\u4e2d\u3067\u300cJobs To Be Done\u300d\u306e\u6982\u5ff5\u304c\u89e6\u308c\u3089\u308c\u305f\u3002<\/p>\n<h2>Jobs To Be Done(JTBD)\u3068\u306f\uff1f<\/h2>\n<p>JTBD\u306e\u5358\u7d14\u660e\u5feb\u306a\u7406\u8ad6\u306f\u3001<strong>\u300e\u4eba\u306f\u30b8\u30e7\u30d6\u3092\u7247\u4ed8\u3051\u308b\u305f\u3081\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u300chire\uff08\u96c7\u7528\uff09\u300d\u3059\u308b\u3002\u300f<\/strong>\u3067\u3042\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5c31\u8077\u9762\u63a5\u3067\u826f\u304f\u898b\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306b\u65b0\u3057\u3044\u30b9\u30fc\u30c4\u3092\u300chire\uff08\u96c7\u7528\uff09\u300d\u3059\u308b\u3002\u307e\u305f\u306f\u3001\u53cb\u4eba\u3068\u6bce\u65e5\u9023\u7d61\u3092\u53d6\u308a\u5408\u3046\u305f\u3081\u306bFacebook\u3092\u300chire\uff08\u96c7\u7528\uff09\u300d\u3059\u308b\u3002\u4ed5\u4e8b\u306e\u5f8c\u306b\u81ea\u5206\u3078\u306e\u3054\u8912\u7f8e\u3068\u3057\u3066\u677f\u30c1\u30e7\u30b3\u3092\u300chire\uff08\u96c7\u7528\uff09\u300d\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u3060\u308d\u3046\u3002\u3053\u308c\u3089\u306f\u3059\u3079\u3066JTBD\u3060\u3002<\/p>\n<p><a href=\"https:\/\/strategyn.com\/\">Strategyn\uff08\u30b9\u30c8\u30e9\u30c6\u30b8\u30a7\u30f3\uff09 <\/a>\u3084<a href=\"https:\/\/www.rewired.com\/\" target=\"_blank\" rel=\"noopener\">The Rewired Group<\/a>\u306a\u3069\u306e\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u306f\u9577\u5e74JTBD\u3092\u4f7f\u3063\u3066\u3044\u305f\u305f\u3081\u3001JTBD\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u6700\u8fd1\u5927\u304d\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002<\/p>\n<p>\u79c1\u306f\u3053\u308c\u307e\u3067\u69d8\u3005\u306a\u72b6\u6cc1\u3067JTBD\u3092\u6271\u3046\u3053\u3068\u304c\u3067\u304d\u3066\u5e78\u904b\u3060\u3063\u305f\u3002\u79c1\u306e\u65b0\u3057\u3044\u8457\u66f8\u300e<a href=\"http:\/\/amzn.asia\/cCnTidy\">Mapping Experience\uff08\u30de\u30c3\u30d4\u30f3\u30b0\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3001\u30aa\u30e9\u30a4\u30ea\u30fc\u30b8\u30e3\u30d1\u30f3\uff09<\/a>\u300f\u3067\u3082\u3001\u81f3\u308b\u6240\u3067JTBD\u306b\u89e6\u308c\u3066\u3044\u308b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001JTBD\u3078\u306e\u95a2\u5fc3\u304c\u6025\u306b\u9ad8\u307e\u3063\u305f\u3053\u3068\u3067\u8aa4\u89e3\u3082\u751f\u307e\u308c\u3066\u3044\u308b\u3002\u4ee5\u4e0b\u3067\u3001\u79c1\u304c\u906d\u9047\u3057\u305f\u3088\u304f\u3042\u308b\u8aa4\u89e3\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3059\u308b\u3002<\/p>\n<h2>JTBDs\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u30bf\u30b9\u30af\u5206\u6790\u3084\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3068\u540c\u3058\u3067\u3042\u308b(\u8aa4\u308a)<\/h2>\n<p>\u300c\u30b8\u30e7\u30d6\u300d\u306f\u30cb\u30fc\u30ba\u3060\u3002JTBDs\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u306f\u3001\u4eba\u306f\u671f\u5f85\u3059\u308b\u52b9\u679c\u3092\u6c42\u3081\u3066\u884c\u52d5\u3059\u308b\u3068\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5c31\u8077\u9762\u63a5\u306e\u305f\u3081\u306b\u65b0\u3057\u3044\u30b9\u30fc\u30c4\u3092\u300chire\uff08\u96c7\u7528\uff09\u300d\u3059\u308b\u5834\u5408\u3001\u671f\u5f85\u3059\u308b\u7d50\u679c\u306f\u300c\u4ed5\u4e8b\u3092\u5f97\u308b\u78ba\u7387\u3092\u9ad8\u3081\u308b\u300d\u3001\u300c\u81ea\u4fe1\u3092\u6301\u3063\u3066\u9762\u63a5\u306b\u81e8\u3081\u308b\u300d\u3053\u3068\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u81ea\u5206\u3078\u306e\u3054\u8912\u7f8e\u3068\u3057\u3066\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3092\u300chire\uff08\u96c7\u7528\uff09\u300d\u3059\u308b\u5834\u5408\u3001\u671f\u5f85\u3059\u308b\u7d50\u679c\u306f\u300c\u30b9\u30c8\u30ec\u30b9\u8efd\u6e1b\u300d\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/p>\n<p>\u30b8\u30e7\u30d6\u306e\u72b6\u6cc1\u3082\u7406\u89e3\u306b\u6b20\u304b\u305b\u306a\u3044\u3082\u306e\u3060\u3002Christensen\u306e\u8457\u66f8\u306b\u3082\u3042\u308b\u3088\u3046\u306b\u3001\u671f\u5f85\u3059\u308b\u7d50\u679c\u3078\u306e\u7406\u89e3\u3092\u52a9\u3051\u308b\u306e\u306f\u30b8\u30e7\u30d6\u3092\u7247\u4ed8\u3051\u308b\u72b6\u6cc1\u3060\u3002<\/p>\n<blockquote><p>\u9867\u5ba2\u304c\u9665\u3063\u3066\u3044\u308b\u72b6\u6cc1\u306b\u7740\u76ee\u3057\u3066\u88fd\u54c1\u3092\u958b\u767a\u3059\u308b\u4f1a\u793e\u306e\u65b9\u304c\u3001\u9867\u5ba2\u81ea\u8eab\u306b\u7740\u76ee\u3059\u308b\u4f1a\u793e\u3088\u308a\u3082\u3001\u4e88\u60f3\u901a\u308a\u306e\u30d2\u30c3\u30c8\u5546\u54c1\u3092\u767a\u58f2\u3067\u304d\u308b\u3002<br \/>\n\u5225\u306e\u8a00\u3044\u65b9\u3092\u3059\u308b\u3068\u3001\u5206\u6790\u306e\u91cd\u8981\u5358\u4f4d\u306f\u72b6\u6cc1\u3067\u3042\u308a\u3001\u9867\u5ba2\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3060\u3002<br \/>\n[\u300e<a href=\"http:\/\/amzn.asia\/6eNnvdX\" target=\"_blank\" rel=\"noopener\">The Innovator\u2019s Solution\uff08\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u89e3\uff09<\/a>\u300f\u3088\u308a\u629c\u7c8b]<\/p><\/blockquote>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u3053\u306b\u30bf\u30b9\u30af\u304c\u95a2\u4fc2\u3057\u3066\u304f\u308b\uff08\u4f8b\u3001\u30b9\u30fc\u30c4\u3092\u8eab\u306b\u3064\u3051\u308b\u3001\u307e\u305f\u306f\u3001\u30c1\u30e7\u30b3\u30ec\u30fc\u30c8\u3092\u98df\u3079\u308b\uff09\u3002\u3057\u304b\u3057\u3001JTBDs\u304c\u95a2\u4e0e\u3059\u308b\u3082\u306e\u306f\u3001\u5358\u306a\u308b\u30bf\u30b9\u30af\u5206\u6790\u3084\u30a2\u30af\u30b7\u30e7\u30f3\u3088\u308a\u305a\u3063\u3068\u5927\u304d\u3044\u3002JTBD\u3067\u306f\u30cb\u30fc\u30ba\u3068\u76ee\u6a19\u3082\u91cd\u8981\u3067\u3042\u308a\u3001\u6700\u7d42\u7684\u306b\u306f\u3001\u3088\u308a\u5e45\u5e83\u3044\u72b6\u6cc1\u3092\u8003\u3048\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/p>\n<h2>JTBDs\u306f\u611f\u60c5\u3068\u793e\u4f1a\u7684\u95a2\u4fc2\u3092\u898b\u843d\u3068\u3059\uff08\u898b\u843d\u3068\u3055\u306a\u3044\uff09<\/h2>\n<p>Jobs To Be Done\u306f\u6a5f\u80fd\u7684\u306a\u30b8\u30e7\u30d6\u306e\u89b3\u70b9\u304b\u3089\u8aac\u660e\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u3057\u304b\u3057\u3001\u611f\u60c5\u7684\u30fb\u793e\u4f1a\u7684\u30b8\u30e7\u30d6\u3082\u3042\u308b\u3002\u305d\u308c\u305e\u308c\u306eJTBD\u306f3\u3064\u306e\u6b21\u5143\u304b\u3089\u89b3\u5bdf\u3067\u304d\u308b\u3002<\/p>\n<ul>\n<li>\u6a5f\u80fd\u7684\u30b8\u30e7\u30d6 \u4eba\u306e\u8981\u6c42\u3092\u6e80\u305f\u3059\u5b9f\u7528\u7684\u306a\u30bf\u30b9\u30af<\/li>\n<li>\u611f\u60c5\u7684\u30b8\u30e7\u30d6\u3000\u30b8\u30e7\u30d6\u9054\u6210\u6642\u306b\u4eba\u304c\u671f\u5f85\u3059\u308b\u611f\u60c5<\/li>\n<li>\u793e\u4f1a\u7684\u30b8\u30e7\u30d6\u3000\u30b8\u30e7\u30d6\u9054\u6210\u6642\u306b\u4eba\u304c\u793e\u4f1a\u7684\u306b\u3069\u3046\u6349\u3048\u3089\u308c\u308b\u3068\u601d\u3063\u3066\u3044\u308b\u304b<\/li>\n<\/ul>\n<p>\u4f8b\u3048\u3070\u3001\u5bb6\u4e3b\u304c\u7384\u95a2\u306b\u96fb\u5b50\u5f0f\u306e\u30ad\u30fc\u30ec\u30b9 \u30c9\u30a2\u30ed\u30c3\u30af\u3092\u8cfc\u5165\u3059\u308b\u3068\u3057\u3088\u3046\u3002\u3053\u3053\u3067\u671f\u5f85\u3059\u308b\u7d50\u679c\u306f\u3001\u300c\u4fb5\u5165\u8005\u304c\u81ea\u5b85\u306b\u5165\u308a\u8fbc\u3080\u78ba\u7387\u3092\u4e0b\u3052\u308b\u300d\u3053\u3068\u3060\u3002\u3055\u3089\u306b\u3001\u611f\u60c5\u7684\u306a\u30b8\u30e7\u30d6\u300c\u5b89\u5168\u30fb\u5b89\u5fc3\u611f\u3092\u5897\u52a0\u3059\u308b\u300d\u3082\u5b58\u5728\u3059\u308b\u3002\u305d\u3057\u3066\u3001\u793e\u4f1a\u7684\u306b\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30ed\u30c3\u30af\u3067\u300c\u62db\u3044\u305f\u5ba2\u304c\u81ea\u7531\u306b\u51fa\u5165\u308a\u3067\u304d\u308b\u300d\u3068\u3044\u3046\u30b8\u30e7\u30d6\u3082\u6e80\u305f\u3059\u3002\u611f\u60c5\u7684\u3001\u793e\u4f1a\u7684\u5074\u9762\u3082JTBD\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u4e00\u90e8\u3060\u3002<\/p>\n<h2>JTBD\u306f\u5358\u7d14\u306a\u6d88\u8cbb\u8ca1\u306b\u306e\u307f\u6709\u52b9\u3060\uff08\u8aa4\u308a\uff09<\/h2>\n<p>JTBDs\u306e\u591a\u304f\u306e\u4f8b\u306f\u5358\u7d14\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u7126\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u3002\u4f8b\u3048\u3070\u3001\u30af\u30ea\u30b9\u30c6\u30f3\u30bb\u30f3\u306b\u3088\u308b\u3001\u4eba\u304c\u30df\u30eb\u30af\u30b7\u30a7\u30a4\u30af\u3092\u300chire\uff08\u96c7\u7528\uff09\u300d\u3059\u308b\u7406\u7531\u306e\u8b70\u8ad6\u306f\u6709\u540d\u3060\uff08\u7d50\u679c\u3068\u3057\u3066\u3001JTBD\u306f\u300c\u30df\u30eb\u30af\u30b7\u30a7\u30a4\u30af\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u308b\uff09\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001JTBD\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3088\u308a\u8907\u96d1\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u9069\u7528\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3060\u3002<\/p>\n<p>\u5927\u624b\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306eIntercom\u3092\u8003\u3048\u3066\u307f\u3088\u3046\u3002\u540c\u793e\u306fJTBDs\u3092\u5229\u7528\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u69cb\u7bc9\u3057\u305f\u3002\u3053\u306e\u3053\u3068\u306f\u3001Intercom\u306e<a href=\"https:\/\/www.intercom.com\/books\/jobs-to-be-done\" target=\"_blank\" rel=\"noopener\">\u3053\u306e\u30c6\u30fc\u30de\u306b\u95a2\u3059\u308b\u6700\u65b0\u96fb\u5b50\u66f8\u7c4d<\/a>\u3067\u8a73\u7d30\u304c\u8aac\u660e\u3055\u308c\u3066\u3044\u308b\u3002Intercom\u306f\u8907\u96d1\u306aB2B\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3001JTBD\u306e\u7406\u89e3\u306b\u57fa\u3065\u3044\u305f\u591a\u304f\u306e\u5207\u308a\u53e3\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002<\/p>\n<h2>JTBD\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30b6\u30a4\u30f3\u306b\u306e\u307f\u9650\u5b9a\u3055\u308c\u308b(\u5168\u304f\u306e\u8aa4\u89e3)<\/h2>\n<p>JTBD\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30b6\u30a4\u30f3\u306b\u306e\u307f\u9650\u5b9a\u3055\u308c\u305f\u3082\u306e\u3067\u306f\u306a\u3044\u3002JTBDs\u3092\u30bb\u30fc\u30eb\u30b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3001\u305d\u306e\u4ed6\u306b\u9069\u5fdc\u3059\u308b\u3053\u3068\u3082\u8003\u3048\u3089\u308c\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001SaaS\u30d3\u30b8\u30cd\u30b9\u3092\u884c\u3063\u3066\u3044\u308b\u5834\u5408\u3001JTBDs\u3092\u4f7f\u3048\u3070<a href=\"http:\/\/www.extendslogic.com\/business\/jobs-to-be-done-cancel-interviews\/\">\u9867\u5ba2\u304c\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3092\u30ad\u30e3\u30f3\u30bb\u30eb\u3059\u308b\u7406\u7531\u3092\u7406\u89e3<\/a>\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u305d\u306e\u5834\u5408\u306e\u30b3\u30c4\u306f\u72b6\u6cc1\u3001\u9867\u5ba2\u306e\u52d5\u6a5f\u3001\u9867\u5ba2\u306e\u671f\u5f85\u3059\u308b\u7d50\u679c\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u3060\u3002<\/p>\n<p>\u307e\u305f\u3001JTBDs\u3092\u4f7f\u3063\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u518d\u5b9a\u7fa9\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002\u6a5f\u80fd\u306b\u7126\u70b9\u3092\u7d5e\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u4f7f\u7528\u304b\u3089\u9867\u5ba2\u304c\u671f\u5f85\u3067\u304d\u308b\u7d50\u679c\u3092\u5f37\u8abf\u3059\u308b\u30022014\u5e74\u306e<a href=\"http:\/\/www.slideshare.net\/Kalbach\/jim-kalbach-jobs-to-be-done-ux-strat-sept-2014\">UX STRAT<\/a>\u3067\u3001\u79c1\u306f\u8b1b\u6f14\u4e2d\u306b\u4eee\u8aac\u7684\u306a\u30d5\u30a9\u30c8\u30a2\u30d7\u30ea\u306b\u95a2\u9023\u3057\u305f\u4f8b\u3092\u6319\u3052\u305f\u3002<\/p>\n<blockquote><p>\u300c\u5f53\u793e\u306e\u81ea\u52d5\u30d5\u30a9\u30c8\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u6a5f\u80fd\u306f\u696d\u754c\u6700\u9ad8\u300d\u3068\u3044\u3046\u4ee3\u308f\u308a\u306b\u3001<br \/>\n\u300c\u5f53\u793e\u306e\u30b9\u30de\u30fc\u30c8\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u6a5f\u80fd\u306e\u304a\u304b\u3052\u3067\u3001\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u3067\u5199\u771f\u3092\u697d\u306b\u898b\u3064\u3051\u3089\u308c\u307e\u3059\u300d\u3068\u8a00\u3044\u63db\u3048\u308b\u3002<\/p><\/blockquote>\n<p>\u7a81\u304d\u8a70\u3081\u3066\u3044\u304f\u3068\u3001JTBDs\u3092\u4f7f\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u3067\u6c7a\u65ad\u3092\u5c0e\u304d\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>JTBD\u3078\u306e\u95a2\u5fc3\u3068\u6ce8\u76ee\u304c\u5897\u52a0\u3059\u308b\u306e\u306f\u307b\u307c\u78ba\u5b9f\u3060\u3002<br \/>\n\u6df1\u3044\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u3057\u3066JTBD\u306e\u6982\u5ff5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u4e0a\u8a18\u306e\u8aa4\u89e3\u3092\u56de\u907f\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002JTBDs\u306f\u3001\u6a5f\u80fd\u7684\u3001\u611f\u60c5\u7684\u3001\u793e\u4f1a\u7684\u5074\u9762\u306e\u8003\u616e\u3092\u542b\u3080\u3002JTBD\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u3001\u500b\u4eba\u306e\u72b6\u6cc1\u3068\u52d5\u6a5f\u3001\u671f\u5f85\u3059\u308b\u7d50\u679c\u3092\u8003\u616e\u3059\u308b\u3002<br \/>\n\u307e\u3068\u3081\u308b\u3068\u3001JTBDs\u306f\u5275\u9020\u4fa1\u5024\u3092\u7dcf\u5408\u7684\u306b\u6349\u3048\u308b\u8996\u91ce\u3092\u4e0e\u3048\u308b\u5e45\u5e83\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308b\u3002<\/p>\n<p>\u8a33\u8005\u6ce8\uff1a\u6587\u4e2d\u306ejob\u306f\u3001\u300cThe Innovato&#8217;s Solution\u300d\u306e\u65e5\u672c\u8a9e\u7248\u300c\u30b8\u30e7\u30d6\u7406\u8ad6\uff08\u30cf\u30fc\u30d1\u30fc\u30b3\u30ea\u30f3\u30ba\u30fb \u30b8\u30e3\u30d1\u30f3 2017\uff09\u300d\u306e\u6587\u4e2d\u306e\u300cjob=\u30b8\u30e7\u30d6\u300d\u3068\u300chire=\u96c7\u7528\u300d\u3092\u63a1\u7528\u3057\u305f\u3002<\/p>\n<h3>\u544a\u77e5<\/h3>\n<p>UX DAYS TOKYO 2018\u306b\u306f\u3001<a href=\"https:\/\/2018.uxdaystokyo.com\/speakers\/#speaker-jim\">\u30b8\u30e0\u6c0f\u3092\u62db\u8058\u3057\u3066JTBDs\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u53ca\u3073\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u3092\u958b\u50ac<\/a>\u3044\u305f\u3057\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u3082\u8a73\u7d30\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u3001\u8457\u66f8\u3067\u3042\u308b\u300c<a href=\"http:\/\/amzn.to\/2DSWMas\"><span id=\"productTitle\" class=\"a-size-large\">\u30de\u30c3\u30d4\u30f3\u30b0\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9<\/span><\/a>\u300d\u3067\u306fJTBDs\u304c\u5165\u3063\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u3001\u66f8\u7c4d\u3092\u8cfc\u5165\u3057\u3066\u4e88\u7fd2\u3057\u3054\u53c2\u52a0\u304f\u3060\u3055\u3044\u3002\u306a\u304a\u3001<a href=\"https:\/\/uxdt.connpass.com\/event\/76464\/\">\u4e88\u7fd2\u30a4\u30d9\u30f3\u30c8\u3082\u958b\u50ac<\/a>\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jim Kalbach(\u30b8\u30e0\u30fb\u30ab\u30eb\u30d0\u30c3\u30af) UX\u30c7\u30b6\u30a4\u30f3\u3001IA\u3001\u60c5\u5831\u6226\u7565\u306e\u5206\u91ce\u3067\u8457\u540d\u306a\u8457\u8ff0\u5bb6\u3001\u8b1b\u6f14\u5bb6\u3001\u6559\u80b2\u8005\u3002 \u7ffb\u8a33\u5143\u8a18\u4e8b:4 Common Misconceptions about Jobs To Be Done (JTBDs) \u300cJob [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":7690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[518],"tags":[141,247,248],"viewpoint":[],"user_type":[],"contents_type":[],"uxdaystokyo":[],"class_list":["post-5932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools-frameworks-methodologies","tag-jobs-to-be-done","tag-247","tag-248"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"JTBD\u306e\u5358\u7d14\u660e\u5feb\u306a\u7406\u8ad6\u306f\u3001\u300e\u4eba\u306f\u30b8\u30e7\u30d6\u3092\u7247\u4ed8\u3051\u308b\u305f\u3081\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u300chire\uff08\u96c7\u7528\uff09\u300d\u3059\u308b\u3002\u300f\u3067\u3042\u308b\u3002JTBD\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u6700\u8fd1\u5927\u304d\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3002\u3057\u304b\u3057\u3001JTBD\u3078\u306e\u95a2\u5fc3\u304c\u6025\u306b\u9ad8\u307e\u3063\u305f\u3053\u3068\u3067\u8aa4\u89e3\u3082\u751f\u307e\u308c\u3066\u3044\u308b\u3002\u4ee5\u4e0b\u3067\u3001\u79c1\u304c\u906d\u9047\u3057\u305f\u3088\u304f\u3042\u308b\u8aa4\u89e3\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3059\u308b\u3002\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"\u30a4\u30b1\u30c0\u30de\u30ea\u30ab\"\/>\n\t<meta name=\"google-site-verification\" content=\"IHqL_lkv6btq_CmZRkt-d6ZwoMJOD2yLbg1nhOS9C4Y\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/uxdaystokyo.com\/articles\/4common-misconceptions-jtbds\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"ja_JP\" \/>\n\t\t<meta property=\"og:site_name\" content=\"UX TIMES\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u3088\u304f\u3042\u308b4\u3064\u306e\u300cJobs To Be Done (JTBDs)\u300d\u306e\u8aa4\u89e3\" \/>\n\t\t<meta property=\"og:description\" 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