{"id":658,"date":"2016-05-25T11:45:18","date_gmt":"2016-05-25T02:45:18","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?p=658"},"modified":"2023-03-02T22:22:13","modified_gmt":"2023-03-02T13:22:13","slug":"ux-vs-marketing","status":"publish","type":"post","link":"https:\/\/uxdaystokyo.com\/articles\/ux-vs-marketing\/","title":{"rendered":"UX\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-693\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2016\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2016-05-25-20.52.50.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-05-25 20.52.50\" width=\"924\" height=\"522\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2016\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2016-05-25-20.52.50.png 924w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2016\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2016-05-25-20.52.50-300x169.png 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2016\/05\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2016-05-25-20.52.50-768x434.png 768w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\" \/><\/p>\n<h2>UX\u306f\u306a\u305c\u6d78\u900f\u3057\u306a\u3044\u306e\u304b\uff1f<\/h2>\n<p>\u5df7\u3067\u306f\u3001UX\u304c\u6d41\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u78ba\u304b\u306b\u3001\u300cUX\u3092\u53d6\u308a\u7d44\u307f\u305f\u3044\u3093\u3067\u3059\u300d\u3068\u3044\u3046\u8981\u671b\u3092\u4f01\u696d\u69d8\u304b\u3089\u3044\u305f\u3060\u304f\u6a5f\u4f1a\u3082\u591a\u304f\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u8a73\u3057\u304f\u8a71\u3092\u4f3a\u3046\u3068\u300c\u3084\u308a\u305f\u3044\u3053\u3068\u306fUX\u3067\u306a\u3044\u305e\uff01\u300d\u3068\u201d\u30ba\u30ec\u201d\u3092\u611f\u3058\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u300cUX\u304c\u73fe\u5834\u306b\u843d\u3061\u306a\u3044\u3002\u300d\u300cUX\u3068\u3044\u3046\u8a00\u8449\u3067\u306a\u304f\u3066\u3082\u826f\u304f\u306a\u3044\uff1f\u300d\u306a\u3069\u306e\u8a71\u984c\u3084\u8a18\u4e8b\u3092\u898b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><cite><a href=\"https:\/\/medium.com\/@mikihirocks\/%E4%BA%88%E6%9C%9F%E7%9A%84ux%E3%81%AB%E3%83%95%E3%82%A9%E3%83%BC%E3%82%AB%E3%82%B9%E3%81%97%E3%81%9F%E8%A1%8C%E5%8B%95%E8%A8%AD%E8%A8%88-c747291d5944#.nw0mku8lz \">\u85e4\u4e95\u5e79\u5927\u3055\u3093\u306e\u30d6\u30ed\u30b0<\/a><\/cite><br \/>\n\u3067\u3082\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u300c\u30ba\u30ec\u300d\u304c\u3042\u308b\u306e\u3092\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote>\n<ul>\n<li>\u4e8b\u696d\u306e\u5b9a\u91cf\u76ee\u6a19\u3067\u3042\u308b<abbr title=\"Key Performance Indicator\">KPI<\/abbr>\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\uff09\u304c\u8a2d\u5b9a\u3055\u308c\u308b\u3002<\/li>\n<li>KPI\u304c\u9054\u6210\u3055\u308c\u3066\u3044\u308b\u72b6\u614b\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u4f53\u9a13\u3092\u8868\u73fe\u3059\u308b\u305f\u3081\u306b\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u306a\u3069\u304c\u4f5c\u6210\uff1d\u4f53\u9a13\u8a2d\u8a08\u3055\u308c\u308b\u3002<\/li>\n<li>\u30c7\u30b6\u30a4\u30f3\u5074\u3067\u306f\u4f53\u9a13\u8a2d\u8a08\u306e\u5b9f\u73fe\u304c\u76ee\u6a19\u306b\u306a\u308a\u3001\u884c\u52d5\u8a2d\u8a08\u304c\u653e\u7f6e\u3055\u308c\u308b\u3002<\/li>\n<\/ul>\n<\/blockquote>\n<p>2015\u5e74\u306bUX DAYS TOKYO\u3078\u6765\u65e5\u3057\u305f<a href=\"http:\/\/2015.uxdaystokyo.com\/workshop\/#session-kate\">Kate Rutter\uff08\u30b1\u30a4\u30c8\u30fb\u30eb\u30fc\u30bf\u30fc\uff09\u3055\u3093\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3067\u306f\u300cUX\u306b\u304a\u3051\u308b\u76ee\u6a19\u306e\u8a08\u6e2c\u65b9\u6cd5\u300d\u3068\u984c\u3057\u3066\u3001UX\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5<\/a>\u3092\u8b1b\u6f14\u3057\u307e\u3057\u305f\u3002Kate\u306fUX\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u611f\u3058\u308b\u3053\u3068(UX)\u306e\u6e2c\u5b9a\u3067\u3057\u304b\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8981\u7d20\u306e\u6e2c\u5b9a\u3067\u306f\u306a\u3044\u3068\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u5b9a\u7fa9\u306eKPI\u8a2d\u5b9a\u3068\u300cUX\u300d\u304c\u3053\u3093\u304c\u3089\u304c\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u72b6\u614b\u304c\u3001\u73fe\u5834\u3067\u77db\u76fe\u3068\u30ba\u30ec\u3092\u767a\u751f\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u300cUX\u300d\u3068\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306e\u9055\u3044<\/h2>\n<p>\u6559\u80b2\u90e8\u9580\u3068\u3057\u30662005\u5e74\u304b\u3089\u904b\u55b6\u3057\u3066\u3044\u308b\u300c<a href=\"http:\/\/all-web.org\/\">allWeb\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u587e<\/a>\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u30ab\u30ea\u30ad\u30e5\u30e9\u30e0\u306bUX\u30fbUI\u8a2d\u8a08\u8b1b\u5ea7\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u53d7\u8b1b\u751f\u306e\u4e2d\u306b\u306fUX\u3092\u7406\u89e3\u3057\u304d\u308c\u305a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u601d\u8003\u3067UX\u3092\u8003\u3048\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><!--\u6559\u3048\u308b\u969b\u306b\u3082\u96e3\u3057\u3044\u70b9\u3060\u3068\u611f\u3058\u3066\u3044\u305f\u306e\u3067\u3059\u304c\u3001\u3000\u3000\u6bd4\u8f03\u7684\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u73fe\u5834\u3067\u5b9f\u8df5\u3057\u3066\u3044\u308b\u4eba\u307b\u3069\u305d\u306e\u3088\u3046\u306b\u53d7\u3051\u53d6\u3063\u3066\u3057\u307e\u3046\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002--><\/p>\n<p>\u78ba\u304b\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u7406\u89e3\u3059\u308b\u3068\u3044\u3046\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u51c4\u304f\u5927\u96d1\u628a\u306b\u8a00\u3046\u3068\u672c\u8cea\u7684\u3092\u6349\u3048\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u308c\u3070UX\u3082\u30ab\u30d0\u30fc\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001UX\u3068\u3044\u3046\u8a00\u8449\u304c\u8a95\u751f\u3057\u305f\u306e\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u8a00\u8449\u3068\u306f\u9055\u3046\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u8996\u70b9\u306e\u5fc5\u8981\u304c\u3042\u308b\u304b\u3089\u3068\u3082\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\uff08\u3053\u308c\u306f\u9593\u9055\u3063\u305f\u6349\u3048\u65b9\u3067\u306f\u3042\u308b\u306e\u3067\u3059\u304c\uff09\u4e00\u822c\u7684\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u304c\u5148\u306b\u3042\u308a\u3001\u30b4\u30fc\u30eb\u306e\u305f\u3081\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u52d5\u304b\u305d\u3046\u3068\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u304c\u5f37\u304f\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001UX\u306f\u307e\u305a\u30e6\u30fc\u30b6\u30fc\u3042\u308a\u304d\u306a\u306e\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u30b4\u30fc\u30eb\uff08End Goal\uff09\u3092\u6349\u3048\u3066\u305d\u306e\u30b4\u30fc\u30eb\u3092\u6210\u7acb\u3055\u305b\u308b\u305f\u3081\u306b\u30da\u30eb\u30bd\u30ca\u3084\u30b7\u30ca\u30ea\u30aa\u306a\u3069\u306e\u8a2d\u8a08\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u7570\u306a\u308b\u3060\u3051\u3067\u3001\u5927\u6982\u306f\u540c\u3058\u3053\u3068\u793a\u5506\u3057\u3001\u30aa\u30fc\u30d0\u30fc\u30e9\u30c3\u30d7\u3059\u308b\u5185\u5bb9\u3082\u591a\u304f\u533a\u5225\u304c\u4ed8\u304d\u3065\u3089\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>Google\u304b\u3089\u898b\u308bUX\u306e\u5b9a\u7fa9<\/h2>\n<p>\u300cUX\u3092\u30d3\u30b8\u30cd\u30b9\u306b\uff01\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\uff01\u300d\u3000\u3068\u3044\u3046\u8a71\u3092\u3059\u308b\u3068\u76f4\u3050\u306b\u3001\uff14P\u300c\u88fd\u54c1\uff08Product\uff09\u3001\u4fa1\u683c\uff08Price\uff09\u3001\u6d41\u901a\uff08Place\uff09\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\u300d\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u8a71\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u7d50\u679c\u3068\u3057\u3066\u30de\u30a4\u30f3\u30c9\u304c\u3069\u3046\u3057\u3066\u3082\u58f2\u4e0a\u3052\u512a\u5148\u7684\u306a\u601d\u60f3\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068UX\u300d\u306e\u95a2\u4fc2\u6027\u306e\u904e\u3061\u3092\u8aac\u660e\u3059\u308b\u306e\u306bGoogle\u304c\u308f\u304b\u308a\u3084\u3059\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306e\u3088\u3046\u306a\u4e16\u754c\u7684\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068UX\u306e\u95a2\u4fc2\u6027\u3092\u30cf\u30c3\u30ad\u30ea\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Google\u306e\u7406\u5ff5\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u3044\u3061\u65e9\u304f\u60c5\u5831\u3092\u6574\u7406\u3057\u3066\u5c4a\u3051\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3001\u5e38\u306b\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u611f\u3058\u3001\u4f7f\u3046\u304b\u304c\u8a55\u4fa1\u306e\u8ef8\u306b\u3042\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u30b4\u30fc\u30eb\u3092\u4e2d\u5fc3\u306b\u3057\u306a\u304c\u3089\u3001\u307e\u3055\u306b\u30d3\u30b8\u30cd\u30b9\u3082\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Google\u306e\u3088\u3046\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4e2d\u5fc3\u3068\u3057\u3066UX\u3092\u884c\u3046\u306e\u3067\u306f\u306a\u304f\u3001UX\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u3092\u5c0e\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30da\u30eb\u30bd\u30ca\u306b\u898b\u3089\u308c\u308b\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u306e\u6df7\u540c<\/h2>\n<p>UX DAYS TOKYO 2016\u3067\u306f\u30da\u30eb\u30bd\u30ca\u306e\u751f\u307f\u306e\u89aa\u306e<a href=\"http:\/\/2016.uxdaystokyo.com\/workshop\/#session-chris\">Cooper\u306e\u30af\u30ea\u30b9\u30fb\u30ce\u30c3\u30bb\u30eb\u6c0f\u304b\u3089\u5b66\u3076\u30da\u30eb\u30bd\u30ca\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7<\/a>\u304c\u958b\u50ac\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u30da\u30eb\u30bd\u30ca\u306b\u95a2\u3057\u3066\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f71\u304c\u8272\u6fc3\u304f\u3067\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u30da\u30eb\u30bd\u30ca\u306f\u672c\u6765\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u70ba\u306b\u751f\u307e\u308c\u305f\u3082\u306e\u3067\u306f\u306a\u304f\u3001<a href=\"http:\/\/www.cooper.com\/journal\/2008\/05\/the_origin_of_personas\">Visual Basic\u306e\u958b\u767a\u306b\u304a\u3044\u3066Alan Cooper\uff08\u30a2\u30e9\u30f3\u30fb\u30af\u30fc\u30d1\u30fc\uff09\u304c\u751f\u307f\u51fa\u3057\u305f\u30c4\u30fc\u30eb<\/a>\u3067\u3059\u3002<br \/>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u300cF1\u300d\u3084\u300cF2\u300d\u3068\u8a00\u308f\u308c\u308b\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7684\u30da\u30eb\u30bd\u30ca\uff09\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u5927\u534a\u306f\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7684\u30da\u30eb\u30bd\u30ca\u300d\u3068\u3057\u3066\u7406\u89e3\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7684\u30da\u30eb\u30bd\u30ca\u300d\u304c\u3001\u8b1b\u5ea7\u4e2d\u306b\u53d7\u8b1b\u751f\u306eUX\u7684\u30da\u30eb\u30bd\u30ca\u306e\u7406\u89e3\u3092\u963b\u5bb3\u3057\u3066\u3044\u307e\u3057\u305f\u3002UX\u3067\u306f\u5168\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30b4\u30fc\u30eb\u3092\u9054\u6210\u3067\u304d\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u307e\u3059\u304c\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7684\u30da\u30eb\u30bd\u30ca\u300d\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30b4\u30fc\u30eb\u9054\u6210\u3092\u76ee\u7684\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>\u7d50\u679c\u3068\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7684\u30da\u30eb\u30bd\u30ca\u3092\u5229\u7528\u3057\u305f\u3001UX\u3084UI\u306f\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u306b\u5408\u308f\u305b\u305f\u504f\u3063\u305f\u8a2d\u8a08\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5168\u3066\u306e\u30c4\u30fc\u30eb\u306b\u306f\u7656\u304c\u3042\u308a\u3001\u305d\u306e\u7656\u3092\u7406\u89e3\u3057\u3066\u4f7f\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u30c4\u30fc\u30eb\u3082\u4e07\u80fd\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30da\u30eb\u30bd\u30ca\u3082\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30b4\u30fc\u30eb\u3092\u6349\u3048\u3001\u9ad8\u3044UX\u3092\u9054\u6210\u3059\u308b\u6709\u7528\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30c4\u30fc\u30eb\u306e\u610f\u5473\u3092\u6b63\u3057\u304f\u7406\u89e3\u305b\u305a\u306b\u5426\u5b9a\u306f\u3057\u305f\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>UX\u3092\u53d6\u308a\u5165\u308c\u6b63\u3057\u304f\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u7406\u89e3\u3057\u30c4\u30fc\u30eb\u3092\u4e0a\u624b\u306b\u4f7f\u3044\u3001\u7d50\u679c\u7684\u306b\u30d3\u30b8\u30cd\u30b9\u3082\u6210\u529f\u3067\u304d\u308b\u4f01\u696d\u304c\u3001\u65e5\u672c\u3067\u591a\u304f\u3067\u3066\u304f\u308b\u3068\u826f\u3044\u306a\u3068\u9858\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UX\u306f\u306a\u305c\u6d78\u900f\u3057\u306a\u3044\u306e\u304b\uff1f 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