{"id":6624,"date":"2018-02-16T14:23:36","date_gmt":"2018-02-16T05:23:36","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?p=6624"},"modified":"2025-02-17T09:57:38","modified_gmt":"2025-02-17T00:57:38","slug":"difference-userexperience-customerexperience","status":"publish","type":"post","link":"https:\/\/uxdaystokyo.com\/articles\/difference-userexperience-customerexperience\/","title":{"rendered":"UX\u3068CX\u306e\u9055\u3044"},"content":{"rendered":"
\n

\"KPMG\"<\/p>\n

\n
KPMG\u306f\u3001\u30aa\u30e9\u30f3\u30c0\u3092\u672c\u90e8\u3068\u3059\u308b\u4e16\u754c148\u304b\u56fd\u306b\u308f\u305f\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u3001113,000\u4eba\u306e\u30b9\u30bf\u30c3\u30d5\u3092\u64c1\u3059\u308b\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u30fb\u30b5\u30fc\u30d3\u30b9\u30d5\u30a1\u30fc\u30e0<\/h5>\n

\u7ffb\u8a33\u5143\u8a18\u4e8b\uff1aThe difference between User Experience (UX) and Customer Experience (CX)<\/a><\/p>\n<\/div>\n<\/div>\n

UX\u3068CX\u306e\u9055\u3044<\/h2>\n

\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08CX\uff09\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08UX\uff09\u3088\u308a\u3082\u5e83\u7bc4\u306a\u6982\u5ff5\u3067\u3042\u308a\u3001\u500b\u4eba\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u3042\u3089\u3086\u308b\u63a5\u70b9\uff08\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\uff09\u3092\u5bfe\u8c61\u3068\u3057\u307e\u3059\u3002<\/p>\n

\u4e00\u822c\u7684\u306b\u3001UX\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4f7f\u3044\u3084\u3059\u3055\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u304c\u3001CX\u306f\u305d\u308c\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30b5\u30dd\u30fc\u30c8\u5bfe\u5fdc\u3084\u8cfc\u8cb7\u5f8c\u306e\u4f53\u9a13\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u611f\u306a\u3069\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u8996\u70b9\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

CX\u306f\u3001\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u4ed6\u8005\u306b\u52e7\u3081\u308b\u53ef\u80fd\u6027\u3092\u793a\u3059\u300c\u300c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u8a55\u4fa1\u300dNPS(Net Promotors Score)<\/span><\/a>\uff09\u300d\u3084\u3001\u5168\u4f53\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u8a55\u4fa1\u6307\u6a19\u306a\u3069\u3067\u6e2c\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n

\u822a\u7a7a\u5238\u8cfc\u5165\u3092\u4f8b\u306b\u3057\u305fUX\u3068CX\u306e\u9055\u3044<\/h2>\n

UX\u3068CX\u306e\u9055\u3044\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u3001\u822a\u7a7a\u5238\u8cfc\u5165\u306e\u4f8b\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30d4\u30fc\u30bf\u30fc\u306f\u30b7\u30c9\u30cb\u30fc\u884c\u304d\u306e\u30d3\u30b8\u30cd\u30b9\u30af\u30e9\u30b9\u822a\u7a7a\u5238\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u3001\u822a\u7a7a\u4f1a\u793e\u306e\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u307e\u3057\u305f\u3002\u521d\u3081\u3066\u4f7f\u3046\u30a2\u30d7\u30ea\u3067\u3057\u305f\u304c\u3001\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u304c\u5206\u304b\u308a\u3084\u3059\u304f\u3001\u30ed\u30fc\u30c9\u6642\u9593\u3082\u77ed\u304f\u3001\u30c7\u30b6\u30a4\u30f3\u3082\u76f4\u611f\u7684\u3060\u3063\u305f\u305f\u3081\u300110\u5206\u3082\u304b\u304b\u3089\u305a\u306b\u5e0c\u671b\u306e\u30d5\u30e9\u30a4\u30c8\u3092\u898b\u3064\u3051\u3001\u4e88\u7d04\u3092\u5b8c\u4e86\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u3053\u306e\u6642\u70b9\u3067\u306f\u3001\u30d4\u30fc\u30bf\u30fc\u306eUX\u306f\u975e\u5e38\u306b\u826f\u597d\u3067\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u3057\u304b\u3057\u3001\u7a7a\u6e2f\u306b\u5230\u7740\u3059\u308b\u3068\u3001\u5168\u304f\u7570\u306a\u308b\u4f53\u9a13\u3092\u3057\u307e\u3059\u3002<\/p>\n

\u30d3\u30b8\u30cd\u30b9\u30af\u30e9\u30b9\u3092\u4e88\u7d04\u3057\u305f\u305f\u3081\u3001\u30d5\u30e9\u30a4\u30c8\u3067\u306f\u4e0a\u8cea\u306a\u5ea7\u5e2d\u30fb\u826f\u8cea\u306a\u30b5\u30fc\u30d3\u30b9\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002\u3068\u3053\u308d\u304c\u3001\u98df\u4e8b\u3082\u30b5\u30fc\u30d3\u30b9\u3082\u671f\u5f85\u3092\u4e0b\u56de\u308a\u3001\u5ea7\u5e2d\u306b\u81f3\u3063\u3066\u306f\u3001\u30b7\u30fc\u30c8\u3068\u30ec\u30c3\u30b0\u30b9\u30da\u30fc\u30b9\u304c\u30a8\u30b3\u30ce\u30df\u30fc\u30af\u30e9\u30b9\u3068\u5927\u5dee\u306a\u3044\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

\u30d4\u30fc\u30bf\u30fc\u306f\u3053\u306e\u822a\u7a7a\u4f1a\u793e\u3068\u306e\u6700\u521d\u306e\u63a5\u70b9\u3001\u3064\u307e\u308a\u30a2\u30d7\u30ea\u306e\u5229\u7528\u306b\u306f\u6e80\u8db3\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u652f\u6255\u3063\u305f\u91d1\u984d\u3068\u53d7\u3051\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u8003\u3048\u308b\u3068\u3001\u5168\u4f53\u3068\u3057\u3066\u306f\u5272\u308a\u306b\u5408\u308f\u306a\u3044\u3068\u611f\u3058\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002<\/span><\/p>\n

\u3053\u306e\u8a71\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u306eUX\u3068\u3001CX\u304c\u7570\u306a\u308b\u3053\u3068\u3001\uff11\u3064\u306e\u6210\u529f\u304c\u7d76\u5bfe\u7684\u306a\u6210\u529f\u3067\u306f\u306a\u3044\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002 \u3053\u306e\u5834\u5408\u3001\uff08UX) \u306e\u6210\u529f\u304c\u3082\u3046\u4e00\u65b9\u306e\u6210\u529f\u3092\u4fdd\u8a3c\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306e\u5b9f\u4f8b\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n

UX\u306f\u60aa\u3044\u304cCX\u304c\u826f\u3044\u30b1\u30fc\u30b9<\/h2>\n

\u9006\u306b\u3001CX\u304c\u826f\u597d\u3067\u3042\u308a\u306a\u304c\u3089\u3001UX\u304c\u60aa\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u3042\u308b\u30a2\u30d7\u30ea\u306eUI\u304c\u4f7f\u3044\u306b\u304f\u304f\u3001\u4e88\u7d04\u3084\u652f\u6255\u3044\u306e\u904e\u7a0b\u3067\u30b9\u30c8\u30ec\u30b9\u3092\u611f\u3058\u305f\u3068\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u554f\u984c\u304c\u767a\u751f\u3057\u305f\u969b\u306b\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5bfe\u5fdc\u304c\u975e\u5e38\u306b\u826f\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6e80\u8db3\u611f\u3092\u5f97\u308b\u5834\u5408\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u3088\u3046\u306a\u30b1\u30fc\u30b9\u3067\u306f\u3001UX\u306e\u8ab2\u984c\u304cCX\u306b\u3088\u3063\u3066\u88dc\u5b8c\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u7406\u60f3\u7684\u306a\u306e\u306fUX\u3068CX\u306e\u4e21\u65b9\u3092\u6700\u9069\u5316\u3057\u3001\u76f8\u4e57\u52b9\u679c\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u7d50\u8ad6\u3068\u3057\u3066\u3001UX\u3067\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u305d\u306e\u3082\u306e\u306b\u4e3b\u306b\u91cd\u70b9\u304c\u7f6e\u304b\u308c\u308b\u306e\u306b\u5bfe\u3057\u3001CX\u3067\u91cd\u8996\u3055\u308c\u308b\u306e\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u53ca\u3073\u30aa\u30d5\u30e9\u30a4\u30f3\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u3084\u9867\u5ba2\u304c\u3042\u308b\u4f01\u696d\u3068\u306e\u9593\u3067\u4f53\u9a13\u3059\u308b\u8907\u6570\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u306b\u307e\u305f\u304c\u308b\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9 (\u5168\u822c\u306e\u4f53\u9a13) \u306b\u95a2\u3059\u308b\u3082\u306e\u3068\u8a00\u3048\u307e\u3059\u3002<\/span><\/p>\n

\"\"<\/p>\n

UX\u3068CX\u306e\u7d71\u5408\u304c\u6210\u529f\u306e\u9375<\/h2>\n

\u7d50\u8ad6\u3068\u3057\u3066\u3001UX\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4f7f\u3044\u3084\u3059\u3055\u306b\u91cd\u70b9\u3092\u7f6e\u304f<\/strong>\u306e\u306b\u5bfe\u3057\u3001CX\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u63a5\u3059\u308b\u3059\u3079\u3066\u306e\u4f53\u9a13\u3092\u542b\u3080<\/strong>\u6982\u5ff5\u3067\u3059\u3002<\/p>\n

\u4f01\u696d\u304c\u30e6\u30fc\u30b6\u30fc\u3068\u9577\u671f\u7684\u306a\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306b\u306f\u3001UX\u3068CX\u306e\u4e21\u65b9\u3092\u8003\u616e\u3057\u305f\u9069\u5207\u306a\u6226\u7565\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002UX\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067CX\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u3001\u6700\u7d42\u7684\u306b\u306f\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\uff08BX\uff09\u306b\u3082\u597d\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

KPMG\u306f\u3001\u30aa\u30e9\u30f3\u30c0\u3092\u672c\u90e8\u3068\u3059\u308b\u4e16\u754c148\u304b\u56fd\u306b\u308f\u305f\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306b\u3001113,000\u4eba\u306e\u30b9\u30bf\u30c3\u30d5\u3092\u64c1\u3059\u308b\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u30fb\u30b5\u30fc\u30d3\u30b9\u30d5\u30a1\u30fc\u30e0 \u7ffb\u8a33\u5143\u8a18\u4e8b\uff1aThe difference between User Experience […]<\/p>\n","protected":false},"author":5,"featured_media":6645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[517],"tags":[261,146,138],"viewpoint":[],"user_type":[],"contents_type":[],"uxdaystokyo":[],"class_list":["post-6624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thinking-mind","tag-customer-experience","tag-cx","tag-user-experience"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts\/6624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/comments?post=6624"}],"version-history":[{"count":3,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts\/6624\/revisions"}],"predecessor-version":[{"id":31716,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/posts\/6624\/revisions\/31716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media\/6645"}],"wp:attachment":[{"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/media?parent=6624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/categories?post=6624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/tags?post=6624"},{"taxonomy":"viewpoint","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/viewpoint?post=6624"},{"taxonomy":"user_type","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/user_type?post=6624"},{"taxonomy":"contents_type","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/contents_type?post=6624"},{"taxonomy":"uxdaystokyo","embeddable":true,"href":"https:\/\/uxdaystokyo.com\/articles\/wp-json\/wp\/v2\/uxdaystokyo?post=6624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}