{"id":8168,"date":"2018-07-04T10:00:20","date_gmt":"2018-07-04T01:00:20","guid":{"rendered":"https:\/\/uxdaystokyo.com\/articles\/?p=8168"},"modified":"2023-03-02T21:58:34","modified_gmt":"2023-03-02T12:58:34","slug":"googlecustomerjourneymapping","status":"publish","type":"post","link":"https:\/\/uxdaystokyo.com\/articles\/googlecustomerjourneymapping\/","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3067\u4f5c\u308b\u3001\u9867\u5ba2\u7372\u5f97\u3078\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7"},"content":{"rendered":"<p><small>\u3053\u306e\u8a18\u4e8b\u306fthink with Google\u3067\u516c\u958b\u3055\u308c\u305fStuart Hogg\u6c0f\u306e\u300c<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/experience-design\/customer-journey-mapping\/\">Customer journey mapping: The path to loyalty<\/a>\u300d\u3092\u7ffb\u8a33\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/small><\/p>\n<hr \/>\n<p>\u7406\u60f3\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3092\u7372\u5f97\u3059\u308b\u307e\u3067\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\uff08\u9053\u306e\u308a\uff09\u306f\u76f4\u7dda\u7684\u306a\u3082\u306e\u3068\u8003\u3048\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\u3002<br \/>\n\u30d7\u30ed\u30c0\u30af\u30c8\u3084\u88fd\u54c1\u3092\u898b\u3066\u3001\u8cfc\u5165\u3057\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306a\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u3068\u3053\u308d\u304c\u73fe\u5b9f\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u7acb\u3061\u6b62\u307e\u3063\u305f\u308a\u3001\u63a2\u3057\u305f\u308a\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u8a71\u3092\u3059\u308b\u3001\u89b3\u5149\u30c4\u30a2\u30fc\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<br 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id=\"attachment_8200\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8200\" class=\"wp-image-8200 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-1-1024x295.jpg\" alt=\"\u9867\u5ba2\u7372\u5f97\u3078\u306e\u9053\u306e\u308a\u3000\u30b9\u30a4\u30fc\u30c8\u30b9\u30dd\u30c3\u30c8\u306e\u767a\u898b\" width=\"700\" height=\"202\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-1-1024x295.jpg 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-1-300x87.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-1-768x222.jpg 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-1.jpg 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-8200\" class=\"wp-caption-text\">\u9867\u5ba2\u306e\u30b4\u30fc\u30eb\u3068\u3001\u81ea\u5206\u9054\u306e\u30b4\u30fc\u30eb\u304c\u4e00\u81f4\u3059\u308b\u30b9\u30a4\u30fc\u30c8\u30b9\u30dd\u30c3\u30c8\u3092\u898b\u3064\u3051\u308b<\/p><\/div>\n<p>\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u3092\u59cb\u3081\u308b\u524d\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u304a\u3044\u3066\u3001\u3069\u3093\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3082\u3001\u3053\u306e\u30b4\u30fc\u30eb\u3092\u9054\u6210\u3067\u304d\u308b\u304b\u3068\u3044\u3046\u70b9\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u9867\u5ba2\u306e\u30b4\u30fc\u30eb\u304c\u81ea\u5206\u9054\u306e\u30b4\u30fc\u30eb\u3068\u7570\u306a\u308b\u3068\u3044\u3046\u4e8b\u5b9f\u3092\u53d7\u3051\u5165\u308c\u308b\u306e\u3082\u91cd\u8981\u306a\u3053\u3068\u3067\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u81ea\u5206\u9054\u306e\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u304c\u3001\u3088\u308a\u5229\u76ca\u7387\u306e\u9ad8\u3044\u65b0\u578b\u30ec\u30f3\u30ba\u306e\u30b5\u30f3\u30b0\u30e9\u30b9\u3092\u58f2\u308b\u3053\u3068\u3060\u3068\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u9867\u5ba2\u306e\u4e00\u756a\u306e\u5224\u65ad\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u5f7c\u3089\u500b\u4eba\u306e\u30b9\u30bf\u30a4\u30eb\u306b\u5408\u3046\u30b5\u30f3\u30b0\u30e9\u30b9\u3092\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u3060\u3068\u3057\u307e\u3059\u3002<br \/>\n\u305d\u306e\u5834\u5408\u3001\u30b5\u30f3\u30b0\u30e9\u30b9\u306e\u30ec\u30f3\u30ba\u306e\u8cea\u306f\u5f7c\u3089\u306e2\u756a\u76ee\u3001\u3082\u3057\u304f\u306f3\u756a\u76ee\u306e\u512a\u5148\u3059\u3079\u304d\u70b9\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u304c\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u306e\u30b4\u30fc\u30eb\u9054\u6210\u3092\u652f\u63f4\u3057\u3001\u81ea\u5206\u306e\u30b4\u30fc\u30eb\u306b\u3082\u5c0e\u3051\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u3092\u8003\u616e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u2461\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u304a\u3051\u308b\u3001\u5168\u3066\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b<\/h2>\n<div id=\"attachment_8199\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8199\" class=\"wp-image-8199 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-2-1024x295.jpg\" alt=\"\u9867\u5ba2\u7372\u5f97\u3078\u306e\u9053\u306e\u308a\u3000\u5168\u3066\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\" width=\"700\" height=\"202\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-2-1024x295.jpg 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-2-300x87.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-2-768x222.jpg 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-2.jpg 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-8199\" class=\"wp-caption-text\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u304a\u3051\u308b\u3001\u5168\u3066\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b<\/p><\/div>\n<p>\u3042\u306a\u305f\u306f\u666e\u6bb5\u3044\u3064\u9867\u5ba2\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u3063\u3066\u3044\u307e\u3059\u304b\uff1f<\/p>\n<p>\u305d\u306e\u5834\u9762\u3092\u30ea\u30b9\u30c8\u306b\u307e\u3068\u3081\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u304a\u3051\u308b\u8cfc\u8cb7\u524d\uff08pre-purchase\uff09\u3001\u8cfc\u8cb7\uff08purchase\uff09\u3001\u8cfc\u8cb7\u5f8c\uff08post-purchase\uff09\u306b\u57fa\u3065\u3044\u305f\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u6b21\u306b\u3001\u305d\u3053\u304b\u3089\u898b\u843d\u3068\u3057\u3066\u3044\u305f\u304b\u3082\u3057\u308c\u306a\u3044\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u6bb5\u968e\u306e\u524d\u5f8c\u3067\u3001\u9867\u5ba2\u3068\u81ea\u5206\u9054\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u9593\u3067\u3069\u306e\u3088\u3046\u306a\u3084\u308a\u3068\u308a\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u969b\u306b\u91cd\u8981\u306a\u5834\u9762\u306f\u3001\u9867\u5ba2\u304c\u5546\u54c1\u3092\u8cb7\u3046\u305f\u3081\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u6642\u3060\u3068\u3001\u3042\u306a\u305f\u306f\u611f\u3058\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br 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id=\"attachment_8198\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8198\" class=\"wp-image-8198 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-3-1024x295.jpg\" alt=\"\u9867\u5ba2\u7372\u5f97\u3078\u306e\u9053\u306e\u308a\u3000\u9867\u5ba2\u304c\u559c\u3076\u30fb\u4e0d\u6e80\u3092\u611f\u3058\u308b\u5834\u9762\u3092\u8a8d\u8b58\u3059\u308b\" width=\"700\" height=\"202\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-3-1024x295.jpg 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-3-300x87.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-3-768x222.jpg 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-3.jpg 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-8198\" class=\"wp-caption-text\">\u9867\u5ba2\u304c\u559c\u3076\u30fb\u4e0d\u6e80\u3092\u611f\u3058\u308b\u5834\u9762\u3092\u8a8d\u8b58\u3059\u308b<\/p><\/div>\n<p>\u9867\u5ba2\u304c\u30b4\u30fc\u30eb\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3059\u308b\u969b\u3001\u8cfc\u8cb7\u524d\u3001\u8cfc\u8cb7\u3001\u8cfc\u8cb7\u5f8c\u3067\u5f7c\u3089\u306e\u5fc3\u60c5\u306f\u3069\u3046\u5909\u5316\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<br 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\/>\n\u5e97\u54e1\u306f\u88fd\u54c1\u306b\u95a2\u3057\u3066\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u3068\u306f\u591a\u5c11\u7570\u306a\u3063\u305f\u8868\u73fe\u3067\u8aac\u660e\u3092\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\n\u305d\u306e\u305f\u3081\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30bf\u30fc\u3084\u5e97\u54e1\u306b\u3068\u3063\u3066\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c8\u3068\u30bb\u30fc\u30eb\u30b9\u30c8\u30fc\u30af\u3092\u63c3\u3048\u308b\u3088\u3044\u6a5f\u4f1a\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u2463\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u81ea\u5206\u81ea\u8eab\u3067\u4f53\u9a13\u3059\u308b<\/h2>\n<div id=\"attachment_8197\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8197\" class=\"wp-image-8197 size-large\" src=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-4-1024x295.jpg\" alt=\"\u9867\u5ba2\u7372\u5f97\u3078\u306e\u9053\u306e\u308a\u3000\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u81ea\u5206\u81ea\u8eab\u3067\u4f53\u9a13\u3059\u308b\" width=\"700\" height=\"202\" srcset=\"https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-4-1024x295.jpg 1024w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-4-300x87.jpg 300w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-4-768x222.jpg 768w, https:\/\/uxdaystokyo.com\/articles\/wp-content\/uploads\/2018\/05\/google-customer-journey-4.jpg 1920w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-8197\" class=\"wp-caption-text\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u81ea\u5206\u81ea\u8eab\u3067\u4f53\u9a13\u3059\u308b<\/p><\/div>\n<p>\u9867\u5ba2\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u9593\u3067\u3001\u5f7c\u3089\u306e\u6c17\u6301\u3061\u306e\u5909\u5316\u3092\u60f3\u50cf\u3059\u308b\u3053\u3068\u306f\u4fa1\u5024\u3042\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u672c\u5f53\u306b\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u306e\u306f\u3001\u81ea\u5206\u81ea\u8eab\u3067\u305d\u308c\u3092\u4f53\u9a13\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3082\u3057\u30d3\u30b8\u30cd\u30b9\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u3082\u306e\u306a\u3089\u3001\u30d6\u30e9\u30a6\u30b6\u30fc\u3092\u958b\u304d\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u305d\u308c\u304c\u3069\u3046\u3044\u3063\u305f\u3082\u306e\u304b\u4f53\u9a13\u3059\u308b\u306e\u304c\u3044\u3044\u3067\u3057\u3087\u3046\u3002\u540c\u69d8\u306b\u3001\u5e97\u8217\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u306a\u3089\u3001\u5546\u54c1\u68da\u307e\u3067\u5b9f\u969b\u306b\u884c\u3063\u3066\u307f\u308b\u306e\u3082\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u5f8c\u3001\u3042\u306a\u305f\u304c\u906d\u9047\u3057\u305f\uff11\u756a\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u81ea\u554f\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n\u300c\u305d\u308c\u3089\u306f\u3046\u307e\u304f\u6a5f\u80fd\u3057\u3066\u3044\u305f\u304b\uff1f\u300d\u300c\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u76ee\u7684\u9054\u6210\u3092\u652f\u63f4\u3057\u3066\u3044\u305f\u304b\uff1f\u300d\u300c\u4f55\u304c\u8db3\u308a\u3066\u3044\u306a\u304b\u3063\u305f\u306e\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3067\u3059\u3002<\/p>\n<p>\u7af6\u5408\u76f8\u624b\u306e\u3053\u3068\u306b\u3064\u3044\u3066\u3082\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u5f7c\u3089\u306e\u9867\u5ba2\u306e1\u4eba\u306b\u306a\u308a\u3001\u5f7c\u3089\u304c\u4f5c\u3063\u305f\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u4f53\u9a13\u3057\u3066\u307f\u308b\u306e\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u540c\u3058\u8cea\u554f\u3092\u81ea\u5206\u81ea\u8eab\u306b\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u2464\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3092\u8996\u899a\u5316\u3059\u308b<\/h2>\n<div 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