How to focus your team on the most impactful work.

If you take any great startup and look back at their early success, you’ll see a pattern: 90% of their growth came from 10% of the things they tried. Therefore, it is crucial to select the right projects and priorities, and you need a process to make sure every employee remains focused on the work that can have the greatest impact. In this presentation, Matt Lerner will introduce a practical framework to identify high-impact opportunities and align the organization around them.

Many people make design decisions based on personal opinion, which is often ineffective. But proven visual, content, and interaction tweaks can boost sales by millions.

Why? Because customer-centered design combined with the scientific method makes products quantifiably better. As products improve, both businesses and their customers thrive. And making things better—not just different—is the heart of conversion design. In this talk Erin shares the Conversion Design process, which you and your team can align around to drive impact within your organizations.

As a new field, product creators have the opportunity to leverage genUI to create bespoke solutions that are customized for every user. Imagine an interface that can adjust to your needs, whether that is on the go, audio-first, higher contrast, sensory adjustment and many more.

As someone who identifies as neurodiverse, I was thrilled with the inclusion of GenUI in digital product design, especially when interfaces can be customized based on the users' needs.

Successful UX and product design come from clarity, focus, and alignment. In this talk, Janna Bastow, CEO of ProdPad and creator of the Now-Next-Later roadmap framework, will share how lean roadmapping and OKRs (Objectives and Key Results) can guide your work toward meaningful outcomes. Discover how to move away from feature-driven plans and embrace strategies that connect your UX and product efforts with clear, measurable goals. Whether you’re designing experiences or shaping product direction, you’ll gain practical tools to align your vision and deliver real value.